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All Journal Kinesik JURNAL DESTINASI PARIWISATA Jurnal Keperawatan Jiwa (JKJ): Persatuan Perawat Nasional Indonesia Jurnal Kawistara : Jurnal Ilmiah Sosial dan Humaniora Khizanah al-Hikmah : Jurnal Ilmu Perpustakaan, Informasi, dan Kearsipan Jurnal Penelitian Komunikasi Edulib Jurnal Kajian Komunikasi Nomosleca ProTVF Communicatus: Jurnal Ilmu Komunikasi Jurnal Pengabdian UntukMu NegeRI JRK (Jurnal Riset Komunikasi) International Journal of Artificial Intelligence Research Komunikasi : Jurnal Komunikasi PRofesi Humas Jurnal EMT KITA Nyimak: Journal of Communication Wikrama Parahita : Jurnal Pengabdian Masyarakat Journal of Economic, Bussines and Accounting (COSTING) Persepsi : Communication Journal PROSIDING KOMUNIKASI Prosiding Magister Ilmu Komunikasi LUGAS Jurnal Komunikasi Journal on Education JIKE : Jurnal Ilmu Komunikasi Efek Jurnal Common Ultimart: Jurnal Komunikasi Visual Ultimacomm: Jurnal Ilmu Komunikasi Jurnal Riset Komunikasi Jurnal Ilmu Politik dan Komunikasi Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Jurnal Manajemen Komunikasi Communication Communicology: Jurnal Ilmu Komunikasi Journal of Media and Communication Science (JcommSci) JURNAL LENSA MUTIARA KOMUNIKASI Altasia : Jurnal Pariwisata Indonesia Jurnal Ilmiah Edunomika (JIE) Jurnal Informasi dan Teknologi Jurnal Ilmiah Permas: Jurnal Ilmiah STIKES Kendal Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) International Journal of Economics Development Research (IJEDR) Mediakom : Jurnal Ilmu Komunikasi Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Widya Komunika: Jurnal Komunikasi Pendidikan Widya Duta: Jurnal Ilmiah Ilmu Agama dan Ilmu Sosial Budaya Jurnal Patriot Acta Diurna: Jurnal Ilmu Komunikasi Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) COMMICAST Jurnal Pewarta Indonesia Jurnal Cahaya Mandalika Psikobuletin: Buletin Ilmiah Psikologi LIBRIA: Library of UIN Ar-Raniry Gunahumas Jurnal Ilmiah Wahana Pendidikan Jurnal Pengabdian kepada Masyarakat PROFICIO: Jurnal Pengabdian Masyarakat Jurnal Abdi Masyarakat Indonesia KomunikA JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia Journal Of Human And Education (JAHE) International Journal of Media and Communication Research Jurnal Signal Gandiwa Jurnal Komunikasi Petanda : Jurnal Ilmu Komunikasi dan Humaniora SWARNA Busyro : Jurnal Dakwah dan Komunikasi Islam Jurnal Komunikasi Global Journal of Artificial Intelligence and Digital Business Mediator: Jurnal Komunikasi Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Socius: Social Sciences Research Journal Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) GEMBIRA (Pengabdian Kepada Masyarakat) Jurnal Indonesia : Manajemen Informatika dan Komunikasi Oshada SWARNA: Jurnal Pengabdian Kepada Masyarakat Jurnal Kawistara VJKM: Varians Jurnal Kesehatan Masyarakat Komunikatif : Jurnal Ilmiah Komunikasi
Yanti Setianti
Fakultas Ilmu Komunikasi Universitas Padjadjaran
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Journal : Jurnal Common

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PENGELOLAAN EVENT GEDUNG SATE FESTIVAL 2018 OLEH DINAS PARIWISATA DAN KEBUDAYAAN JAWA BARAT Ariandani, Raysha Nanda; Novianti, Evi; Setianti, Yanti
Jurnal Common Vol. 4 No. 2 (2020): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/common.v4i2.4435

Abstract

The realization of West Java, the inner and inner champion with innovation and collaboration. ”The West Java Disparbud seeks to preserve local cultural assets and make art and culture effective as regional assets that support the development of tourism in West Java in the frame of local wisdom.… SS One of the implementation of regional tourism promotion events held by the West Java Disparbud Marketing Sector is the Gedung Sate Festival 2018 event. Model Planning, Research, and Evaluation offers a broad research and planning methodology. With a descriptive approach. Evaluation is also carried out through media monitoring. Furthermore, the West Java Tourism and Culture Office conducted an evaluation by looking at reports on food product tenants sales of tenants, through media coverage and seeing how many media covered the 2018 Gedung Sate Festival event, through interviews with visitors at media, community feedback through social media. And based on the information we got, the response was positive and it can be said that the 2018 Gedung Sate Festival was successfully held .. The researcher recommends that planning should be thorough and anticipating obstacles that occur both in terms of publication, coordination, evaluation, research processes and technical implementation. In addition, we can be more sensitive to the obstacles of the 2018 Gedung Sate Festival.
Brand Equity Dalam Menghadapi Turbulensi Lingkungan Maulvi, Herzi Rahmatia; Dida, Susanne; Setianti, Yanti
Jurnal Common Vol. 6 No. 2 (2022): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/common.v6i2.7408

Abstract

Brand is a crucial part in a success of a business. The more well-known and consumed the brand is by people, the higher is its revenue. The success of a brand is often determined by the brand strength. However, despite the great effort by the company to strengthen the brand, sometimes there are unexpected environmental turbulences that no one can control. These turbulences could result in negative impact and potentially threaten the business. In addition, it could also negatively affect the brand position in the market. Based on previous literature study, it is suggested that brand equity can resist environmental turbulences. This article is written using a literature study method from various sources namely books, scientific journals and online-based information. The purpose of this writing is to analyze how brand equity can sustain brand from environmental turbulence. Keywords: Branding, brand equity, environmental turbulence
STRATEGI CONTENT MARKETING SUARA TELFON UNTUK MENINGKATKAN BRAND AWARENESS: STUDI KASUS CONTENT MARKETING AVOSKIN DI INSTAGRAM @SUARATELFON Irdewanti, Erni; Setianti, Yanti
Jurnal Common Vol. 7 No. 1 (2023): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/common.v7i1.9956

Abstract

The increasing use of Instagram social media as a media promotion has made content creators have to compete so that their content continues to attract audiences. Suara Telfon offers content marketing service on their own Instagram account @suaratelfon with 200K followers as of May, 2023. This research aimed to (1) discover and define the implementation of content marketing strategy of Suara Telfon on building Avoskin’s brand awareness, (2) what factors could support and hinder the content marketing creation. The theory and concept used in this research are planning theory, content marketing concept by Kotler, and brand awareness. The research method is using qualitative research. The data are collected by qualitative interview and observation. The result of this research showed that the implementation of content marketing strategy by Suara Telfon is based on the 8 steps of content marketing by Kotler. They are goal setting, audience mapping, idea and content planning, content making, content distribution, content amplification, content evaluation, and content improvement. Suara Telfon conducted research on Instagram’s audience and algorithm that changes dynamically. Suara Telfon’s content marketing strategy has also succeeded on building Avoskin’s brand awareness at the brand recall level.
Co-Authors A. Hamid AA Sudharmawan, AA Aat R. Nugraha, Aat R. Aat Ruchiat Aat Ruchiat Nugraha Abdul Rosid Abdul, Elfis Mus Achiruddin Siregar Achmad Abdul Basith Ade Kadarisman Ade muhtya Gobel, Sry Afni, Fauza agus rahmat Agus Rahmat Agus Santoso Ahmad Taufiq Maulana Ramdan Akil, Rafiuddin Akil, Salsabila Andi Alamsyah Ali Ridho Alijoyo, Franciskus Antonius Alimin, Erina Ana Fitriyatul Bilgies, Ana Fitriyatul Andri Saleh Andri Saleh Annisa Aulia Yusuf Annisa Nursalsabillah Anwar Sani Ariandani, Raysha Nanda Arif Syaifudin, Arif Arifin, Moh. Syamsul Artati, Dyah Gendis Arvin Hardian Atwar Bajari Aulia, Syahidatia Chairunissa Ayu Indra Wardhani Bakri Bambang Sugiharto Barick Ahmad Setiawan, Barick Ahmad Budi Sulistiarini, Emma Cahyono, Nikotiyanto Dwi Centurion Chandratama Priyatna Dance Tangkesalu Darmawan Darmawan, Zakaria Satrio Dede Abdul Hasyir Dedek Helida Pitra Deni Herdiansah Desi Derina Yusda Diah Fatma Sjoraida Diah Fatma Sjoraida Dian Wardiana Dian Wardiana Sjuchro Dian Wardiana Sjuhro Diandra, Mikha Puan Dinda, Susanne Dinda, Susanne Dirgantara, Khantia Ridwan Diwyarthi , Ni Desak Made Santi Donny Dharmawan Dwi Ridho Aulianto dwi wahyono Egie Jatnika Kosasih Eigis Yani Plamularso Eka Sartika Ekky Ulfah Fauziah Eko Purnomo Elizabeth Evi Novianti Fachry Abda El Rahman Fajri, Muhammad Iqbal Fatmawati Fatmawati Febri Erlianti Safitri, Wafiq Feliza Zubair Fidya Zahra Afifah Firdaus Yuni Dharta Firna Grania Firunika Intan Cahyani FX. Ari Agung Prastowo Gian Prima Yogi Gracia Rachmi Adiarsi Gunawan, Putra Hafizh Achmed Handriyani Cahyaningtyas Hanny Hafiar Hanny Hafiar Hanny Hafiar Hari Susanto Hartutik Hartutik Harun Rasyid Hayati, Neni Nur Henny Sri Mulyani Rohayati Heri Aji Setiawan Heru Ryanto Budiana HERY PURNOMO Hindun Mila Hudzaifah Ignatius Septo Pramesworo Ikram Yakin Ipit Zulfan Irdewanti, Erni Iriana Bakti Iswahyu Pranawukir Jeferson Siahaan Jenny Ratna Suminar Jenny Ratna Suminar Judijanto, Loso Khairul Saleh Khairunnisa Khaliaphnie, Anisah Kholidil Amin Kokom Komariah Kosasih, Egie Jatnika Kurniasih, Erni Kusuma, Ema Kusumawardhani, Trisnawati LAUNTU, ANSIR Lilis Puspitasari Luh Komang Candra Dewi Lukiati Komala Lyra Vellaniza Ferbita M. Arie Desman M. Fatah Wiyatna M. Fauzi Ramadhan Malinda Puteri Kusaeni Mamun Murod Maulvi, Herzi Rahmatia Maya May Syarah, Maya May Megandhi Gusti Wardhana Mhd Rival Mohamad Sudi Mr. I Gede Eko Putra Sri Sentanu Muh. Syaiful Saehu Muhamad Fatah Wiyatna Muhammad Fatah Wiyatna Muhammad Mulyadi Pane Muhammad Nur Muhiban, Ayi Murod, Ma'mun Musran Munizu Nadhira, Ziyan Naifah Kurnia Naurah Lisnarini Neni Nur Hayati Ni Desak Made Santi Diwyarthi Ningsih, Titiek Surya Ninis Agustini Damayani Ninis Damayani Novilla, Arina Nur, Tanti Nuraeni, Tating Nursalsabillah, Annisa Nurul Asiah Nurwijayanti Nuryah Asri Sjafirah Nuryah Asri Sjafirah, Nuryah Asri Oklitha Arifah Pawit M Yusup Plamularso, Eigis Yani Priyatna, Centurion C. Priyo Subekti Priyo Subekti Priyo Subekti Priyo Subekti Priyo Subekti Purwadisastra, Dikdik Purwanti Hadisiwi Rahma Helal Al_ Jbour Rahula Hananuraga Ramadhanty, Ghina Rangga Saptya Mohamad Permana Rangkuti, Ismaliyah Yusuf Ratna Suminar, Jenny Rauza Sukma Rita Renata Anisa Rety Palupi RR. Ella Evrita Hestiandari Ruchiat Nugraha, Aat Rumyeni, Rumyeni Saehu, Muh. Syaiful Safi, Abdul Qayoum Salam Saleh, Andri Sapi, Abdulmanan Saputra, Dandi Sari, Mike Nurmalia Septiana, Ayu Shaffira, Nadya Sholihat, Aulia Silvina Mayasari Simamora, Benget Siregar, Achiruddin Siregar, Repli Siti Aisyah Siti Syamsiah Sitti Aisa, Sitti Sri Ananda Rahmawati Sri Meike Jusup Sudi, Mohamad Sugianto, Efendi Sulistyo Budi Utomo Sumiyati, Iin Suroso Susanne Dida Susie Perbawasari Suwandi Sumartias Syamsiar, Syamsiar Syamsul Arifin Syauqy Lukman Tampubolon, Septrina Teguh Setiawan Wibowo Tia Nurapriyanti Tia Nurapriyanti Tiurmaida, Serepina Trie Damayanti Ulfah, Bardiati Uud Wahyudin Uud Wahyudin Warta, Waska Wawan Setiawan Wawan Wawan Setiawan Wibowo, Teguh Setiawan Willia Yusup Hardy Wina Erwina Yasmin Yasmin Yenny Okvitasari, Yenny Yessica Tiurma Lestari Yogaswara, Yogaswara Yustikasari Yustikasari Yustikasari, Yustikasari Zinda Adinta Sari Zinda Adinta Sari Zulham Zulham, Zulham