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All Journal International Journal of Evaluation and Research in Education (IJERE) Cakrawala Pendidikan Indonesian Journal of Business and Entrepreneurship (IJBE) JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Jurnal Pendidikan: Teori, Penelitian, dan Pengembangan Al Ishlah Jurnal Pendidikan Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri JURNAL MANAJEMEN MOTIVASI Jurnal Penelitian Pendidikan IPA (JPPIPA) Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Almana : Jurnal Manajemen dan Bisnis MABIS: Manajemen dan Bisnis JURNAL LENTERA BISNIS International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Karinov Dinasti International Journal of Education Management and Social Science Journal of Enterprise and Development (JED) International Journal of Economics Development Research (IJEDR) RESEARCH AND DEVELOPMENT JOURNAL OF EDUCATION (RDJE) Jurnal Graha Pengabdian JBMR: Journal of Business and Management Review Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management - Small and Medium Enterprises (SME's) International Journal Of Science, Technology & Management (IJSTM) International Journal of Business, Law, and Education Devotion: Journal of Research and Community Service International Journal of Social Science International Journal of Economy, Education and Entrepreneurship (IJE3) Kontigensi: Jurnal Ilmiah Manajemen Anjoro : International Journal of Agriculture and Business Transekonomika : Akuntansi, Bisnis dan Keuangan Journal of Applied Business, Taxation and Economics Reseach Jurnal Bisnis Mahasiswa JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Social Science Studies Jurnal Multidisiplin Madani (MUDIMA) East Asian Journal of Multidisciplinary Research (EAJMR) International Journal of Humanities Education and Social Sciences JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Formosa Journal of Sustainable Research (FJSR) Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) International Journal Administration, Business & Organization Journal of Finance and Business Digital (JFBD) International Journal of Accounting & Finance in Asia Pasific Asian Journal of Management Analytics International Journal of Advanced Multidisciplinary Governors Jurnal Ilmiah Ilmu Terapan Universitas Jambi JIPkM Journal of Scientific Research, Education, and Technology International Journal of Economics and Management Research Bulletin of Culinary Art and Hospitality International Journal of Asian Business and Management (IJABM) Jurnal Ekonomi, Bisnis dan Pendidikan (JEBP) Journal of Sustainable Community Service Business and Investment Review Research Horizon MILRev: Metro Islamic Law Review International Journal of Education, Language, Literature, Arts, Culture, and Social Humanities RISK : Jurnal Riset Bisnis dan Ekonomi Enigma in Education Enigma in Economics Jurnal Penelitian Pendidikan Indonesia Journal of Social Work and Science Education International Journal of Economics, Commerce, and Management International Journal of Economics and Management Sciences International Journal of Economics, Management and Accounting Green Inflation: International Journal of Management And Strategic Business Leadership International Journal of Business and Quality Research International Journal of Technology and Education Research International Journal of Economics, Business and Innovation Research Analisa: Jurnal Manajemen dan Akuntansi Asian Journal of Management, Entrepreneurship and Social Science Journal of International Accounting, Taxation and Information Systems Greenation International Journal of Tourism and Management Jurnal Ekonomi, Manajemen, Akuntansi Harmony Management: International Journal of Management Science and Business Jurnal At-Tamwil: Kajian Ekonomi Syariah META - JOURNAL Brilliant International Journal of Management and Tourism International Journal of Economics and Management Research CURVE: Journal of Economic, Business and Accounting Harmoni Economics: International Journal of Economics and Accounting
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The Influence of Social Media Marketing and Electronic Word of Mouth on Purchase Intention Through Brand Image (A Study on Eiger Product Consumers in Malang City) Oktaviani, Fadhilah Nur; Sudarmiatin; Pratikto, Heri
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8764

Abstract

This study examines the influence of social media marketing and electronic word of mouth on purchase intention through brand image among Eiger consumers in Malang City. The research aims to analyze the direct and indirect relationships among these variables. A quantitative explanatory approach was applied using SEM-PLS with 390 respondents. The results show that social media marketing and electronic word of mouth significantly affect brand image and purchase intention, while brand image also has a significant effect on purchase intention and mediates both relationships. These findings imply that firms should strengthen digital marketing and brand image strategies to increase consumer purchase intention.
The Influence of Perceived Ease of Use and Perceived Risk on Continuance Intention to Use with E-Satisfaction as an Intervening Variable (Study on Gojek Users in Malang City) Enjelika; Sudarmiatin; Pratikto, Heri
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8817

Abstract

This study aims to investigate the effects of perceived risk and perceived ease of use on the continuance intention to use Gojek online transportation in Malang City, with e-satisfaction serving as a mediating variable. Using a quantitative method using SEM-PLS analysis and a survey with 385 respondents. The findings indicate that e-satisfaction has a positive and substantial impact on continuing intention to use, while perceived ease of use has a positive and significant impact on e-satisfaction. Perceived risk, however, has no discernible impact on e-satisfaction or intention to continue use. According to mediation testing, e-satisfaction mediates the correlation between perceived ease of use and continuance intention to use, but it does not mediate the correlation between perceived risk and continuance intention to use. This result demonstrates how crucial e-satisfaction is in promoting the continuance intention to use online transportation services.
Examining the Role of FOMO in TikTok Storytelling on Purchase Decisions of One Piece Comics Alberta Adinata; Sudarmiatin; Heri Pratikto
International Journal of Economics and Management Sciences Vol. 3 No. 2 (2026): May : International Journal of Economics and Management Sciences
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijems.v3i2.1233

Abstract

Digital transformation has reconstructed the marketing landscape, positioning TikTok as a narrative and affective space that significantly shapes consumption decisions. This study investigates the interaction between Storytelling Marketing (STM), Electronic Word of Mouth (e-WOM), and Fear of Missing Out (FOMO) in influencing and mediating One Piece comic purchase intention. Using a Partial Least Squares Structural Equation Modeling (PLS-SEM) approach involving 385 respondents, the findings reveal that STM and e-WOM not only exert a direct effect on purchasing decisions but also generate psychological resonance manifested as FOMO, which further strengthens consumers’ impulsive and consumptive tendencies. In this context, TikTok functions not merely as a digital platform, but as an affective field where narratives, emotions, and social pressures intertwine, blurring the boundaries between storytelling and economic decision-making. The results highlight that content strategies on social media operate as mechanisms of meaning construction that activate symbolic ownership through collective emotional urgency. Thus, consumption behavior is shaped not only by rational evaluation but also by socially constructed emotional experiences embedded within digital interactions on TikTok.
Strategy to Improve MSME Export Performance through Training and Capacity Building at the Kur Dodik Alfi Rope Bag Craft Center in Blitar Regency Hery Suprayitno; Sudarmiatin; Heri Pratikto
Journal of Scientific Research, Education, and Technology (JSRET) Vol. 5 No. 2 (2026): Vol. 5 No. 2 2026
Publisher : Kirana Publisher (KNPub)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58526/jsret.v5i2.1151

Abstract

This study aims to analyze strategies for improving the export performance of Micro, Small, and Medium Enterprises (MSMEs) through training and capacity building at the Dodik Alfi macramé bag craft center in Blitar Regency, Indonesia. Using a qualitative case study approach, data were collected through in-depth interviews, observation, and documentation involving key informants, including business owners, training managers, and MSME actors. The findings reveal that MSMEs are still at an early stage of internationalization, with limited and irregular export activities. Although the products possess strong competitive advantages, such as unique designs, high aesthetic value, and handmade characteristics, export performance is constrained by limited internal capacity, including lack of export knowledge, absence of product standardization, and insufficient production capacity. Training programs have improved technical skills and product innovation; however, they have not significantly enhanced export performance due to the lack of integration with export-specific competencies, such as international marketing, logistics management, and regulatory compliance. The study proposes an integrative model in which training enhances internal capacity, which subsequently influences export strategy and performance. Export is identified as the most feasible initial strategy, with potential development toward licensing and franchising in the long term. The study highlights the importance of aligning training programs with export needs and strengthening institutional support to accelerate MSME internationalization
ENHANCING EXPORT PERFORMANCE OF COASTAL SEAFOOD SMEs THROUGH COLLABORATIVE NETWORKS IN SIDOARJO, INDONESIA Soleh Hanafi Ihsan Ihsan; Sudarmiatin; Heri Pratikto
CURVE: Journal of Economic, Business and Accounting Vol 2 No 1 (2026): April
Publisher : PT. Habe Cendekia Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66596/eatzkz93

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a critical role in Indonesia’s economy, particularly in the seafood processing sector. However, these enterprises face significant challenges, including limited access to financing, global market networks, and competitiveness against larger firms. This study explores the socio-economic collaboration between seafood processing MSMEs in Sidoarjo and local stakeholders, including fishers, cooperatives, non-governmental organizations (NGOs), and village governments, in enhancing export performance. Using a qualitative descriptive approach through in-depth interviews and participatory observations, the findings indicate that sustainable and trust-based relationships between MSMEs and fishers are crucial for ensuring high-quality raw materials and competitive products in international markets. Collaboration with NGOs and cooperatives provides capacity-building, training, and improved access to financial resources. Village government support facilitates access to assistance programs, training, and product certification for export purposes. These results suggest that multi-stakeholder collaboration can overcome MSME challenges, expand export opportunities, and strengthen the global competitiveness of processed seafood products. The study offers practical insights for policy interventions aimed at supporting MSME development and international market expansion in the seafood sector.
Go International's Strategy On East Java Handicraft MSMES: A Case Study In The Creative Industry Afif Nur Rokhman; Sudarmiatin; Heri Pratikto
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 3 No 4 (2026): April
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v3i4.426

Abstract

This study aims to analyze the strategy of going international in Micro, Small, and Medium Enterprises (MSMEs) in the handicraft sector in East Java with a case study approach on Written Batik MSMEs "Sumber Rejeki" in Sidoarjo Regency. The background of this research is based on the increasing demands of globalization and international market opportunities for the local creative industry, but still faced with limited capacity, market access, and digital literacy. The research method uses a qualitative approach with data collection techniques through in-depth interviews, observations, and documentation. Data analysis was carried out descriptively with the theoretical framework of internationalization strategy and resource-based view (RBV). The results of the study show that the go international strategy implemented includes: (1) the use of global digital and e-commerce platforms as a means of penetrating the international market, (2) strengthening branding based on local wisdom through storytelling of batik products, (3) participation in international exhibitions and government programs such as trade expos, and (4) collaboration with export partners and aggregators. However, MSMEs still face various challenges, such as limited production capacity, international quality standards, logistical constraints, and export regulations. This research implies that the success of the internationalization of MSMEs is not only determined by internal resources, but also by ecosystem support, including governments, digital platforms, and global business networks.
SME Resilience under Global Economic Disruption: A Conceptual Analysis Based on Resource-Based View and Dynamic Capabilities Sofia Mahardianingtyas; Sudarmiatin; Heri Pratikto
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 3 No 4 (2026): April
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v3i4.429

Abstract

This study analyzes how small and medium-sized enterprises (SMEs) respond to global economic disruptions, particularly those driven by geopolitical instability and energy price volatility. The research adopts a conceptual and desk-based approach by synthesizing recent literature on SME resilience and organizational capabilities. The findings indicate that SMEs are highly vulnerable to external shocks due to limited resources, yet they possess adaptive potential through internal capabilities. In particular, dynamic capabilities enable SMEs to sense environmental changes, seize emerging opportunities, and transform business operations. These capabilities are often manifested through business model innovation, digital technology adoption, and supply chain adjustments. Furthermore, external support such as government policies and technological infrastructure strengthens SMEs’ resilience and recovery capacity. This study proposes a conceptual framework linking global economic shocks to SME resilience through internal capabilities and strategic adaptation. The findings provide practical implications for SMEs and policymakers in developing countries to enhance business sustainability and economic stability under uncertain global conditions.
The Effectiveness of Customs Policy on the Internationalization Process of Furniture MSMEs in Pasuruan: A Case Study Based on Regulatory Compliance Wisma Miftahur Rozi; Sudarmiatin; Heri Pratikto
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 3 No 4 (2026): April
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v3i4.431

Abstract

This study aims to analyze the effectiveness of customs policy on the internationalization process of furniture MSMEs in Pasuruan by emphasizing the regulatory compliance aspect. This study uses a qualitative approach with a case study method on one of the furniture MSMEs that has carried out export activities. Data collection was carried out through in-depth interviews, observations, and documentation related to export procedures and compliance with customs requirements. The results of the study show that customs policy has a significant role in determining the smooth export process, especially in the aspects of administration, classification of goods, and fulfillment of export documents. The level of understanding of MSME actors with applicable regulations is a key factor in increasing compliance and minimizing export barriers. However, procedural complexity, limited regulatory literacy, and dynamic policy changes are still the main obstacles in the internationalization process. On the other hand, government support through socialization, digitization of customs services, and export facilitation has proven to be able to increase the readiness of MSMEs to penetrate the global market. This study concludes that the effectiveness of customs policies is not only determined by the regulations themselves, but also by the level of adaptation and compliance of MSMEs to the applicable regulations. The implications of this study emphasize the importance of increasing legal literacy and strengthening the assistance system for MSMEs to increase export competitiveness in a sustainable manner.
Digital-Based Internationalization Strategy In Penetrating The Global Market: A Case Study On Footwear MSMes in Mojokerto Arif Isnaini; Sudarmiatin; Heri Pratikto
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 3 No 4 (2026): April
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v3i4.432

Abstract

This research aims to analyze the digital-based internationalization strategy implemented by "Kenzi" Mojokerto footwear MSMEs, as part of creative industry players in the Mojokerto footwear center, which is known to have hundreds of craftsmen with national and international standard product quality. This research uses a qualitative approach with a case study design on "Kenzi" MSMEs that have penetrated foreign markets through digital channels. Data collection techniques were carried out through in-depth interviews, observations, and documentation, with data analysis using interactive models. The results of the study show that the "Kenzi" MSME internationalization strategy is carried out through the optimization of the global marketplace, social media, and strengthening digital branding to increase product visibility in the international market. Competitive advantage lies in product design that is adaptive to global trends, local craftsmanship-based quality, and production flexibility. However, the challenges faced include limited production capacity, suboptimal digital literacy, and the complexity of international export and logistics regulations. This research contributes to the development of a contextual digital-based internationalization strategy model for footwear MSMEs, especially in the Mojokerto area, as the center of the footwear industry, and becomes the basis for policy recommendations in encouraging MSMEs to go global.
Digital-Based Internationalization Strategy In Penetrating The Global Market: A Case Study On MSMEs Who Are Motorcycle Seat Craftsmen In Mojokerto Moh. Faizin; Sudarmiatin; Heri Pratikto
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 3 No 4 (2026): April
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v3i4.433

Abstract

This research aims to analyze the internationalization strategy applied by MSMEs of seat materials "CV. Mitra Jaya Sadel" in Mojokerto in an effort to penetrate the global market. The research approach uses qualitative methods with case study designs to explore in depth the processes, challenges, and success factors in international expansion. Data was obtained through in-depth interviews, observations, and documentation of business owners and operational activities related to global marketing. The results of the study show that the strategy of internationalization of MSMEs "CV. Mitra Jaya Sadel" is supported by the use of digital platforms, improving the quality of products based on export standards, and strengthening business networks through international partnerships and marketplaces. In addition, competitive advantages such as competitive prices, production flexibility, and design innovation are key factors in increasing global competitiveness. However, there are several obstacles faced, such as limited access to international market information, obstacles to export regulations, and limited human resources in mastering foreign technology and languages. This research provides implications that strengthening digital literacy, government policy support, and human resource capacity development are important elements in encouraging the successful internationalization of MSMEs in the upholstery industry at the global level.
Co-Authors A Halim Abdilah, Eka Novianti Abdullah Syakur Novianto Achmad Murdiono Adhy Wicaksono Adi Hermawansyah Adi Sucipto, Adi Afif Nur Rokhman Afifa, Nurul Hildha Agung Winarno Agus Hermawan Agus Hermawan Agus Kurniadi Agus Salim Aisy Fiklil Nafisah Aji Prasetya Wibawa Al Azhar, M. Habib Albar Bari'na, Moch. Yusufa Alberta Adinata Amin, Muhammad Sirojuddin Amirudin Amry Mahdan Abrari Amry Mahdan Abrari Anam, Hoirul Andi Basuki Andi Basuki, Andi Andy Chandra Pramana Anis Sya’bania Anita Handayani Anni Yudiastuti Arif Isnaini Arifah Rahman, Amalia Asep Dana Saputra Bernadeta Wahyu Astri Pratita Brillian Rosy Budi Eko Soetjipto Buyung Adi Dharma Camelia N. C., Inneke Chicha Fahriana Choirul Anam AM Diponegoro Chong , Wan Ni Cindy Pramita Cipto Wardoyo Deddy Ibrahim Rauf Dede Rusmana Dewi ayu sakdiyyah Dewi Diah Fakhriyyah Dewi Nurjannah Djoko, Sunarti Dwi Hernanik, Nova Dwi rahayu Dwi Wulandari Dwivamilu Irianti Putri Dyah Arini R Dyah Setyawati Edi Irawan Elfit Maidah Elok Vilantika Elvira Nur Azizah Ely Rizky Amaliyah Ely Siswanto Eni Susilowati Enjelika Eny Yuniati Ery Tri Djatmika RWW Evi Susanti Fahmi Ashari S. Sihaloho Fajar Azmi Kurniawan, Fajar Azmi Faradila, Fian Arifiona Faridatun Nafisah Fatima, Arlindo Do Ceo Fatmasari Endayani Fauji, Diah Ayu Septi Fawwaz, Muhammad Iqbal Filianti Filianti Firdian Tri Cahyo Fitriani Fitriyah Fitriyah Fulgentius Danardana Murwani Gabriella Stefanny Gunartin . Hamdana, Hamdana Hanif Rani Iswari Hari Wahyono Haya Nur Safa’atin Hendri Gunawan Heny Kusdiyanti, Heny Hery Suprayitno Hong, Yeap Chi Imam Mukhlis Imam Sanusi, Imam Imaniyah, Sari Ayu Indira Oktavianti Ira Wikartika Iva Khoiril Mala Ivan Widjaja Januardi Joko Setiyo Juniar, Wita Ryani Khoiril Mala, Iva Khoiriyah, Siti Nur Kholifah, Leli Khusnia, Rif’atul Kustitik Kustitik Landreas Utama Lie Ludi Wishnu Wardana Lulu Nurul Istanti Luthfi Alif Utama, Muhammad M. Yogi Riyantama Isjoni Madziatul Churiyah Mansoor Abdul Hamid Mantony, Oslida Markhamah, Siti Martha, Jefry Aulia Martin Martin Mazarina Devi Mega Noerman Ningtyas Miranda Lukita Sari Mirza Esvianti Moh Yasir Moh. Faizin Mohamad Bastomi Mohammad Arief Mohammad Arief Muaddab, Hafis Muchamad Rizky Fauzi Muhadjir Anwar Muhammad Bukhori Dalimunthe Muhammad Irfanul Hakim Zain Muhammad Luthfi Alif Utama Muhammad Nanang Choiruddin Muhammad Sulhan Muhammad Tody Arsyianto Muntholib Nadila, Salsaufy Brillian Naswan Suharsono Niluh Komang Kusuma Yasari Novitasari, Anindita Trinura Nur Hidayatul Istiqomah Nurika Restuningdiah Nurul Falah Hashim Nurul Farida Oktaviani, Fadhilah Nur Oktavianti, Indira Parawansah, Rosa Indah Permatasari, Indriani Detty Pitoyo, Achmad Zani Prabowo, Andri Eko Pramika, Depi Prastiono, Suryo Prayogo Kusumaryoko Puji Handayati Punaji Setyosari Purnomo, Irfan Agung Purwanto, Sandi Rachmad Hidayat Rahmi Rahayu, Dita Rendika Vhalery Restu Millaningtyas Reza Aditia Rivaldo Kurniawan Rizkita, Marsya Aulia Rosmala Dewi Rosmiza Bidin Rr Suci Palasari Rufi'i Saiful Aminudin Alkusuma Putra Santi Widyanigryum Saptaria, Lina Saputra, Asep Dana Sari, Dewi Wulan Sari, Vina Budiarti Mustika Septiawan, Bambang Setyohadi Shiddiqy, Isymayati Ash Sholikan Sholikan Sholikhan Sinollah Siti Khoiriyah Siti Salina Mustakim Soenar Soekopitojo Sofia Mahardianingtyas Soleh Hanafi Ihsan Ihsan Sopia, Sopia Sopiah, Sopiah Sopiah, Sopiah Sriyani Mentari Sudarmiatin Sudarmiatin Sudarmiatin Sugiyanto - Sulastri Irbayuni Sulikah Sulikah Sulis Rochayatun Sulistiyani, Sulistiyani Sumiati Sumiati Sutantri Sutrisno Sutrisno Syahrul Munir Syamsul Arifin Syihabudhin Tamimi, Muhizan Titis Shinta Dhewi, Titis Tuatul Mahfud Umami, Nailariza Umatin, Choiru Umi Nandiroh Ummi Ainur Rizqi Umu Rosyidah Vindi Kusuma Wardani Wahjoedi Wahjoedi Wahyu Dede Gustiawan Wahyuningtiyas, Nanik Wening Patmi Rahayu Widyaningrum, Santi Wilyan Adisari Wisma Miftahur Rozi Wita Ryani Juniar Yandi, Andri Yashinta Ula Qomarina Yuli Agustina, Yuli