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Heri Pratikto

Universitas Negeri Malang

Author-ID : 2413465

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Physics Public Health Social Sciences Transportation Other

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Digital Transformation as a Catalyst for the Success of Health-Related SMEs Going International in Indonesia: A SEM-PLS Analysis Model Achmad Zani Pitoyo; Sudarmiatin Sudarmiatin; Heri Pratikto
Green Inflation: International Journal of Management and Strategic Business Leadership Vol. 3 No. 2 (2026): May: Green Inflation: International Journal of Management and Strategic Busines
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/greeninflation.v3i2.698

Health-related SMEs in Indonesia have significant opportunities to enter international markets, but many businesses still face limitations in digital capabilities, innovation, and readiness for external markets. This study aims to examine the influence of digital transformation on the success of health-related SMEs in going international, both directly and through business innovation as a mediator. The study employs a quantitative approach using a cross-sectional survey design involving 200 owners or key managers of SMEs in East Java, selected via purposive sampling. Data were analysed using Structural Equation Modelling-Partial Least Squares (SEM-PLS). The results indicate that digital transformation has a positive influence on business innovation and the success of going international. Business innovation also has a positive effect on internationalisation success and mediates the relationship between digital transformation and external market success. These findings confirm that digitalisation should not merely be understood as an operational tool, but as a strategic capability that must be integrated with product, process, marketing, and business model innovation. The research implications emphasise the importance of strengthening digital capabilities and business innovation to enhance the global competitiveness of Indonesian health-related SMEs.

Effect of Content Marketing, Price Discount, and Social Influence On Purchase Decision Through Purchase Intention: A Study on the Instagram Followers of Beauty Store Mitufaya in Malang Shiddiqy, Isymayati Ash; Pratikto, Heri
JURNAL MANAJEMEN MOTIVASI Vol 21 No 2 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i2.8209

This study analyzes the influence of content marketing, price discounts, and social influence on purchase decisions, mediated by purchase intention. The research targets Instagram followers of the Mitufaya beauty store in Malang, Indonesia, using a descriptive and explanatory quantitative approach. A total of 186 followers were selected as the sample. Data were analyzed using Structural Equation Modeling (SEM) via SmartPLS. Results show that content marketing and price discounts significantly affect both purchase intention and decision. Social influence significantly affects purchase intention but not purchase decision. Purchase intention significantly mediates the effects of all independent variables on purchase decisions.

The Influence of Social Media Marketing and Electronic Word of Mouth on Purchase Intention Through Brand Image (A Study on Eiger Product Consumers in Malang City) Oktaviani, Fadhilah Nur; Sudarmiatin; Pratikto, Heri
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8764

This study examines the influence of social media marketing and electronic word of mouth on purchase intention through brand image among Eiger consumers in Malang City. The research aims to analyze the direct and indirect relationships among these variables. A quantitative explanatory approach was applied using SEM-PLS with 390 respondents. The results show that social media marketing and electronic word of mouth significantly affect brand image and purchase intention, while brand image also has a significant effect on purchase intention and mediates both relationships. These findings imply that firms should strengthen digital marketing and brand image strategies to increase consumer purchase intention.

The Influence of Perceived Ease of Use and Perceived Risk on Continuance Intention to Use with E-Satisfaction as an Intervening Variable (Study on Gojek Users in Malang City) Enjelika; Sudarmiatin; Pratikto, Heri
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8817

This study aims to investigate the effects of perceived risk and perceived ease of use on the continuance intention to use Gojek online transportation in Malang City, with e-satisfaction serving as a mediating variable. Using a quantitative method using SEM-PLS analysis and a survey with 385 respondents. The findings indicate that e-satisfaction has a positive and substantial impact on continuing intention to use, while perceived ease of use has a positive and significant impact on e-satisfaction. Perceived risk, however, has no discernible impact on e-satisfaction or intention to continue use. According to mediation testing, e-satisfaction mediates the correlation between perceived ease of use and continuance intention to use, but it does not mediate the correlation between perceived risk and continuance intention to use. This result demonstrates how crucial e-satisfaction is in promoting the continuance intention to use online transportation services.

Examining the Role of FOMO in TikTok Storytelling on Purchase Decisions of One Piece Comics Alberta Adinata; Sudarmiatin; Heri Pratikto
International Journal of Economics and Management Sciences Vol. 3 No. 2 (2026): May : International Journal of Economics and Management Sciences
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijems.v3i2.1233

Digital transformation has reconstructed the marketing landscape, positioning TikTok as a narrative and affective space that significantly shapes consumption decisions. This study investigates the interaction between Storytelling Marketing (STM), Electronic Word of Mouth (e-WOM), and Fear of Missing Out (FOMO) in influencing and mediating One Piece comic purchase intention. Using a Partial Least Squares Structural Equation Modeling (PLS-SEM) approach involving 385 respondents, the findings reveal that STM and e-WOM not only exert a direct effect on purchasing decisions but also generate psychological resonance manifested as FOMO, which further strengthens consumers’ impulsive and consumptive tendencies. In this context, TikTok functions not merely as a digital platform, but as an affective field where narratives, emotions, and social pressures intertwine, blurring the boundaries between storytelling and economic decision-making. The results highlight that content strategies on social media operate as mechanisms of meaning construction that activate symbolic ownership through collective emotional urgency. Thus, consumption behavior is shaped not only by rational evaluation but also by socially constructed emotional experiences embedded within digital interactions on TikTok.

Strategy to Improve MSME Export Performance through Training and Capacity Building at the Kur Dodik Alfi Rope Bag Craft Center in Blitar Regency Hery Suprayitno; Sudarmiatin; Heri Pratikto
Journal of Scientific Research, Education, and Technology (JSRET) Vol. 5 No. 2 (2026): Vol. 5 No. 2 2026
Publisher : Kirana Publisher (KNPub)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58526/jsret.v5i2.1151

This study aims to analyze strategies for improving the export performance of Micro, Small, and Medium Enterprises (MSMEs) through training and capacity building at the Dodik Alfi macramé bag craft center in Blitar Regency, Indonesia. Using a qualitative case study approach, data were collected through in-depth interviews, observation, and documentation involving key informants, including business owners, training managers, and MSME actors. The findings reveal that MSMEs are still at an early stage of internationalization, with limited and irregular export activities. Although the products possess strong competitive advantages, such as unique designs, high aesthetic value, and handmade characteristics, export performance is constrained by limited internal capacity, including lack of export knowledge, absence of product standardization, and insufficient production capacity. Training programs have improved technical skills and product innovation; however, they have not significantly enhanced export performance due to the lack of integration with export-specific competencies, such as international marketing, logistics management, and regulatory compliance. The study proposes an integrative model in which training enhances internal capacity, which subsequently influences export strategy and performance. Export is identified as the most feasible initial strategy, with potential development toward licensing and franchising in the long term. The study highlights the importance of aligning training programs with export needs and strengthening institutional support to accelerate MSME internationalization

ENHANCING EXPORT PERFORMANCE OF COASTAL SEAFOOD SMEs THROUGH COLLABORATIVE NETWORKS IN SIDOARJO, INDONESIA Soleh Hanafi Ihsan Ihsan; Sudarmiatin; Heri Pratikto
CURVE: Journal of Economic, Business and Accounting Vol 2 No 1 (2026): April
Publisher : PT. Habe Cendekia Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66596/eatzkz93

Micro, Small, and Medium Enterprises (MSMEs) play a critical role in Indonesia’s economy, particularly in the seafood processing sector. However, these enterprises face significant challenges, including limited access to financing, global market networks, and competitiveness against larger firms. This study explores the socio-economic collaboration between seafood processing MSMEs in Sidoarjo and local stakeholders, including fishers, cooperatives, non-governmental organizations (NGOs), and village governments, in enhancing export performance. Using a qualitative descriptive approach through in-depth interviews and participatory observations, the findings indicate that sustainable and trust-based relationships between MSMEs and fishers are crucial for ensuring high-quality raw materials and competitive products in international markets. Collaboration with NGOs and cooperatives provides capacity-building, training, and improved access to financial resources. Village government support facilitates access to assistance programs, training, and product certification for export purposes. These results suggest that multi-stakeholder collaboration can overcome MSME challenges, expand export opportunities, and strengthen the global competitiveness of processed seafood products. The study offers practical insights for policy interventions aimed at supporting MSME development and international market expansion in the seafood sector.

Go International's Strategy On East Java Handicraft MSMES: A Case Study In The Creative Industry Afif Nur Rokhman; Sudarmiatin; Heri Pratikto
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 3 No 4 (2026): April
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v3i4.426

This study aims to analyze the strategy of going international in Micro, Small, and Medium Enterprises (MSMEs) in the handicraft sector in East Java with a case study approach on Written Batik MSMEs "Sumber Rejeki" in Sidoarjo Regency. The background of this research is based on the increasing demands of globalization and international market opportunities for the local creative industry, but still faced with limited capacity, market access, and digital literacy. The research method uses a qualitative approach with data collection techniques through in-depth interviews, observations, and documentation. Data analysis was carried out descriptively with the theoretical framework of internationalization strategy and resource-based view (RBV). The results of the study show that the go international strategy implemented includes: (1) the use of global digital and e-commerce platforms as a means of penetrating the international market, (2) strengthening branding based on local wisdom through storytelling of batik products, (3) participation in international exhibitions and government programs such as trade expos, and (4) collaboration with export partners and aggregators. However, MSMEs still face various challenges, such as limited production capacity, international quality standards, logistical constraints, and export regulations. This research implies that the success of the internationalization of MSMEs is not only determined by internal resources, but also by ecosystem support, including governments, digital platforms, and global business networks.

SME Resilience under Global Economic Disruption: A Conceptual Analysis Based on Resource-Based View and Dynamic Capabilities Sofia Mahardianingtyas; Sudarmiatin; Heri Pratikto
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 3 No 4 (2026): April
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v3i4.429

This study analyzes how small and medium-sized enterprises (SMEs) respond to global economic disruptions, particularly those driven by geopolitical instability and energy price volatility. The research adopts a conceptual and desk-based approach by synthesizing recent literature on SME resilience and organizational capabilities. The findings indicate that SMEs are highly vulnerable to external shocks due to limited resources, yet they possess adaptive potential through internal capabilities. In particular, dynamic capabilities enable SMEs to sense environmental changes, seize emerging opportunities, and transform business operations. These capabilities are often manifested through business model innovation, digital technology adoption, and supply chain adjustments. Furthermore, external support such as government policies and technological infrastructure strengthens SMEs’ resilience and recovery capacity. This study proposes a conceptual framework linking global economic shocks to SME resilience through internal capabilities and strategic adaptation. The findings provide practical implications for SMEs and policymakers in developing countries to enhance business sustainability and economic stability under uncertain global conditions.

The Effectiveness of Customs Policy on the Internationalization Process of Furniture MSMEs in Pasuruan: A Case Study Based on Regulatory Compliance Wisma Miftahur Rozi; Sudarmiatin; Heri Pratikto
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 3 No 4 (2026): April
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v3i4.431

This study aims to analyze the effectiveness of customs policy on the internationalization process of furniture MSMEs in Pasuruan by emphasizing the regulatory compliance aspect. This study uses a qualitative approach with a case study method on one of the furniture MSMEs that has carried out export activities. Data collection was carried out through in-depth interviews, observations, and documentation related to export procedures and compliance with customs requirements. The results of the study show that customs policy has a significant role in determining the smooth export process, especially in the aspects of administration, classification of goods, and fulfillment of export documents. The level of understanding of MSME actors with applicable regulations is a key factor in increasing compliance and minimizing export barriers. However, procedural complexity, limited regulatory literacy, and dynamic policy changes are still the main obstacles in the internationalization process. On the other hand, government support through socialization, digitization of customs services, and export facilitation has proven to be able to increase the readiness of MSMEs to penetrate the global market. This study concludes that the effectiveness of customs policies is not only determined by the regulations themselves, but also by the level of adaptation and compliance of MSMEs to the applicable regulations. The implications of this study emphasize the importance of increasing legal literacy and strengthening the assistance system for MSMEs to increase export competitiveness in a sustainable manner.

Co-Authors Abdilah, Eka Novianti Abdullah Syakur Novianto Adhy Wicaksono Adi Hermawansyah Adi Sucipto, Adi Afif Nur Rokhman Afifa, Nurul Hildha Agung Winarno Agus Fitriadi Agus Hermawan Agus Kurniadi Agus Salim Aisy Fiklil Nafisah Aji Prasetya Wibawa Al Azhar, M. Habib Albar Bari'na, Moch. Yusufa Alberta Adinata Amin, Muhammad Sirojuddin Amirudin Amry Mahdan Abrari Amry Mahdan Abrari Anam, Hoirul Andi Basuki Andi Basuki, Andi Andy Chandra Pramana Anindita Trinura Novitasari Anis Sya’bania Anita Handayani Anni Yudiastuti Arif Isnaini Arifah Rahman, Amalia Asep Dana Saputra Asep Dana Saputra Asep Dana Saputra Bastomi, Mohamad Bernadeta Wahyu Astri Pratita Brillian Rosy Budi Eko Soetjipto Buyung Adi Dharma Camelia N. C., Inneke Chicha Fahriana Choirul Anam AM Diponegoro Chong , Wan Ni Cindy Pramita Cipto Wardoyo Deddy Ibrahim Rauf Dede Rusmana Dewi ayu sakdiyyah Dewi Diah Fakhriyyah Dewi Nurjannah Djoko, Sunarti Dwi Hernanik, Nova Dwi rahayu Dwi Wulandari Dwivamilu Irianti Putri Dyah Arini R Edi Irawan Eka Novianti Abdilah Elfit Maidah Elok Vilantika Elvira Nur Azizah Ely Rizky Amaliyah Ely Siswanto Eni Susilowati Enjelika Eny Yuniati Ery Tri Djatmika RWW Evi Susanti Evi Suwarni, Evi Fahmi Ashari S. Sihaloho Faridatun Nafisah Fatima, Arlindo Do Ceo Fatmasari Endayani Fauji, Diah Ayu Septi Fawwaz, Muhammad Iqbal Filianti Filianti Firdian Tri Cahyo Fitriani Fitriyah Fitriyah Fulgentius Danardana Murwani Gabriella Stefanny Gunartin . Hamdana, Hamdana Hanif Rani Iswari Hari Wahyono Haya Nur Safa’atin Hendri Gunawan Heny Kusdiyanti, Heny Hery Suprayitno Hong, Yeap Chi Imam Mukhlis Imam Sanusi, Imam Imaniyah, Sari Ayu Indira Oktavianti Indriani Detty Permatasari Inneke Camelia N. C. Ira Wikartika, Ira Iva Khoiril Mala Ivan Widjaja Januardi, Januardi Joko Setiyo Khoiril Mala, Iva Khoiriyah, Siti Nur Kholifah, Leli Khusnia, Rif’atul Kustitik Kustitik Landreas Utama Lie Ludi Wishnu Wardana Lulu Nurul Istanti Luthfi Alif Utama, Muhammad M. Habib Al Azhar M. Yogi Riyantama Isjoni Madziatul Churiyah Mansoor Abdul Hamid Mantony, Oslida Markhamah, Siti Martha, Jefry Aulia Martin Martin Mazarina Devi Mega Noerman Ningtyas Miranda Lukita Sari Mirza Esvianti Moch. Yusufa Albar Bari'na Moh Yasir Moh. Faizin Mohammad Arief Mohammad Arief Muaddab, Hafis Muhadjir Anwar Muhammad Bukhori Dalimunthe Muhammad Iqbal Fawwaz Muhammad Irfanul Hakim Zain Muhammad Luthfi Alif Utama Muhammad Nanang Choiruddin Muhammad Sulhan Muhammad Tody Arsyianto Muntholib Nadila, Salsaufy Brillian Naswan Suharsono Niluh Komang Kusuma Yasari Nur Hidayatul Istiqomah Nurika Restuningdiah Nurul Falah Hashim Nurul Farida Oktaviani, Fadhilah Nur Parawansah, Rosa Indah Pitoyo, Achmad Zani Prabowo, Andri Eko Pramika, Depi Prastiono, Suryo Prayogo Kusumaryoko Puji Handayati Punaji Setyosari Purnomo, Irfan Agung Purwanto, Sandi Rachmad Hidayat Rahajeng Cahyaning Putri Cipto Rahmi Rahayu, Dita Rendika Vhalery Restu Millaningtyas Reza Aditia Rikardus Kurnia Lango Rita Anggraini Rahayu Rivaldo Kurniawan Rosmala Dewi Rosmiza Bidin Rr Suci Palasari Saiful Aminudin Alkusuma Putra Santi Widyanigryum Santi Widyaningrum Saptaria, Lina Sari, Dewi Wulan Sari, Vina Budiarti Mustika Setyohadi Shiddiqy, Isymayati Ash Sholikan Sholikan Sholikhan Sinollah Siti Khoiriyah Siti Salina Mustakim Soenar Soekopitojo Sofia Mahardianingtyas Soleh Hanafi Ihsan Ihsan Sopia, Sopia Sopiah, Sopiah Sopiah, Sopiah Sriyani Mentari Sudarmiatin Sudarmiatin Sudarmiatin Sudarmiatin Sudarmiatin Sugiyanto - Sulastri Irbayuni Sulikah Sulikah Sulis Rochayatun Sulistiyani, Sulistiyani Sumiati Sumiati Sumiati Sumiati Suprianto Suprianto Sutantri Sutrisno Sutrisno Syahrul Munir Syamsul Arifin Syihabudhin Titis Shinta Dhewi, Titis Tuatul Mahfud Uki Yonda Asepta Umami, Nailariza Umatin, Choiru Umi Nandiroh Ummi Ainur Rizqi Umu Rosyidah Vindi Kusuma Wardani Wahjoedi Wahjoedi Wahyu Dede Gustiawan Wahyuningtiyas, Nanik Wardha Nilawati Wardha Nilawati Wening Patmi Rahayu Wilyan Adisari Wisma Miftahur Rozi Wita Ryani Juniar Yandi, Andri Yashinta Ula Qomarina Yuli Agustina Yuli Agustina, Yuli

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