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Wening Patmi Rahayu

Universitas Negeri Malang

Author-ID : 2461793

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Veterinary Other

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Pengaruh Electronic Word Of Mouth dan Digital Advertising terhadap Customer Retention dengan Customer Experience sebagai Mediasi (Studi pada Konsumen Traveloka di Indonesia) Dewi Sinta Puspitasari; Wening Patmi Rahayu; Titis Shinta Dhewi
Jurnal Ilmu Manajemen Terapan Vol. 7 No. 3 (2026): Jurnal Ilmu Manajemen Terapan (Januari - Februari 2026)
Publisher : Dinasti Review Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jimt.v7i3.7842

Penelitian ini memiliki tujuan sebagai bentuk analisis pengaruh electronic word of mouth dan digital advertising terhadap customer retention dengan customer experience sebagai variabel mediasi pada pengguna aplikasi Traveloka di Indonesia. Latar belakang penelitian ini didasarkan pada meningkatnya persaingan industri Online Travel Agent yang menuntut perusahaan untuk mempertahankan pelanggan melalui strategi pemasaran digital yang efektif. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian eksplanatori. Data dikumpulkan melalui kuesioner daring dari 350 responden yang dipilih menggunakan teknik purposive sampling melalui kriterua responden yang pernah pernah menggunakan aplikasi Traveloka dan terpapar ulasan daring dan digital advertising. Pengolahan data dalam penelitian ini dilakukan melalui pendekatan Structural Equation Modeling (SEM) berbasis Partial Least Square (PLS) untuk menguji keterkaitan antarvariabel secara simultan. Temuan secara empiris menunjukkan bahwa electronic Word Of Mouth (eWOM) dan digital advertising memberikan kontribusi yang signifikan dalam meningkatkan customer retention. Kedua variabel tersebut juga terbukti memiliki peran dalam membentuk customer experience secara positif, serta berfungsi sebagai variabel intervening yang menjembatani pengaruh eWOM dan digital advertising terhadap costumer retention. Penelitian ini menegaskan bahwa customer experience memiliki peran signifikan guna memperkuat efektivitas strategi pemasaran digital guna meningkatkan retensi pelanggan pada industri jasa digital.

Dampak Kewirausahaan terhadap Pertumbuhan Ekonomi: Systematic Literature Review Sarah Sakiran Salsabila; Wening Patmi Rahayu; Andy Prasetyowati
SENTRI: Jurnal Riset Ilmiah Vol. 5 No. 1 (2026): SENTRI : Jurnal Riset Ilmiah, Januari 2026
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v5i1.5363

Entrepreneurship is one of the fundamental elements in stimulating economic development, especially through job creation, increasing innovation, and strengthening national competitiveness. However, research results on the effects of entrepreneurship on economic growth are still varied and scattered across various country contexts and methodological approaches. Therefore, the purpose of this study is to systematically review the literature examining the effects of entrepreneurship on economic growth using the Systematic Literature Review (TLS) method. The review process takes place through screening reputable academic articles published in indexed national and international journals in the last decade. This screening is carried out through several steps, including identification, selection, eligibility, and inclusion based on predetermined criteria. The research results show that entrepreneurship has a positive and significant impact on economic growth, particularly through increased productivity, technological innovation, and the development of small and medium enterprises (SMEs). Furthermore, supporting factors such as government policies, the quality of human resources, access to financing, and the entrepreneurial ecosystem also strengthen this relationship. However, a number of studies also indicate variations in the impact of entrepreneurship depending on the level of economic development and regional characteristics. The findings of this study are expected to provide theoretical contributions to the development of entrepreneurship studies and become considerations for the formulation of economic policies that focus on strengthening sustainable entrepreneurship.

Penguatan Variasi Produk Melalui Penerapan Teknologi Tepat Guna Pada Kampung Lemon Desa Eduwisata Sumberdem Siti Ulfatul Faizah; Tisa Reta Vianda; Agung Winarno; Wening Patmi Rahayu
Rengganis Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2026): Mei 2026
Publisher : Pendidikan Matematika, FKIP Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/rengganis.v6i1.1100

This community service program aims to increase the business capacity of Kampung Lemon by strengthening marketing, product innovation, branding, and financial management. The main challenges faced include conventional marketing, limited product innovation, the lack of a visual product identity, and a manual financial recording system. The method used in this program is direct mentoring through training and practice for business owners. Activities include creating and managing digital marketing accounts through e-commerce platforms and social media, developing the "Lempah" liquid lemon product for increased shelf life, creating a logo as a product identity, and developing a simple Microsoft Excel-based bookkeeping template. The results of this activity indicate an increase in digital marketing capabilities, marked by increased market reach, improved quality of the liquid lemon product for better marketability, the creation of a more professional product visual identity, and a more organized and systematic financial recording system. This program has had a positive impact on the development of Kampung Lemon and is the first step in supporting business sustainability through the implementation of technology and improved management.

Analisis Konseptual Kewirausahaan Sosial dan Inovasi Sosial: Menciptakan dan Mempertahankan Dampak Keberlanjutan Bintang Permata Putri; Agung Winarno; Wening Patmi Rahayu
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 2 No. 4 (2025): Desember: Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v2i4.1135

This conceptual research analyzes the relationship between social entrepreneurship and social innovation as an integrated framework for creating and sustaining sustainable impact. Social entrepreneurship is positioned as a strategic mechanism that combines the disciplines of entrepreneurship, value creation, and community empowerment to address complex social and environmental challenges. Meanwhile, social innovation provides new solutions, approaches, and models that drive systemic change and expand community participation in social development. Through a literature-based analysis, this research demonstrates that the synergy between these two concepts enables organizations to design sustainable business models that balance social mission with economic sustainability. The research findings confirm that sustainable social impact is achieved through three interrelated key pillars: system-oriented innovation, hybrid and adaptive business models, and collaborative ecosystems that strengthen institutional capacity and legitimacy. This research provides theoretical contributions by developing a conceptual framework that integrates social value creation, innovation processes, and sustainability mechanisms. Future research is recommended to empirically test this conceptual model through case studies or mixed approaches to assess its applicability in various socio-economic contexts.

THE INFLUENCE OF SOCIAL MEDIA, BRANDING STRATEGY, AND E-SERVICE QUALITY MEDIA ON PURCHASE DECISIONS THROUGH DIGITAL LITERACY OF PANDESARI MSME PRODUCTS Yusuf Purwanto; Agung Winarno; Wening Patmi Rahayu
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 4 No. 4 (2024)
Publisher : CV. RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v4i4.1813

Consumer purchasing decisions are critical for businesses, necessitating the implementation of effective strategies to attract attention and secure buyers for their products. Factors influencing these decisions include social media, branding strategies, and the quality of e-services, all of which must be optimally managed to achieve the best results. In this study, a quantitative research method was employed. Data analysis was conducted using Partial Least Square (PLS), a variance-based approach to Structural Equation Modeling (SEM). The bootstrapping analysis of all variables revealed P-values below 0.005, indicating that all hypotheses were accepted. Consequently, the analysis demonstrates that social media, branding strategy, and e-service quality significantly impact purchase decisions through digital literacy.

THE INFLUENCE OF PRODUCT QUALITY ON PURCHASE DECISION THROUGH BRAND IMAGE AND WORD OF MOUTH AS MEDIATING VARIABLES ON OPPO SMARTPHONE CONSUMERS IN MALANG CITY Havisfal Alviansyah; Sudarmiatin; Wening Patmi Rahayu
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 4 No. 4 (2024)
Publisher : CV. RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v4i4.1814

Humans as social creatures certainly need interaction with other humans, in this modern era there are many ways for humans to communicate with each other, one of which is using smartphones. In this study, we will discuss how consumer behavior in making purchases of Oppo smartphones. The research method used in this study is a quantitative method. The partial least square (PLS) data analysis method is used in this investigation. PLS is a structural equation modeling (SEM) model that uses a component-based or variance-based approach. From the results of the Bootstrapping analysis, all hypotheses were obtained with a P-value below 0.05 which means that all hypotheses were accepted. The results of this analysis also show that the Brad Image and Word of Mouth variables are able to mediate the influence of product quality on purchase decisions.

THE EFFECTS OF JOB INSECURITY AND JOB STRESS ON BURNOUT: THE MEDIATING ROLE OF WORKLOAD AMONG EMPLOYEES OF STONE-PROCESSING SMES IN GAMPING VILLAGE, CAMPURDARAT DISTRICT, TULUNGAGUNG Aisya Ramadhani Eka Aprildianti; Budi Eko Soetjipto; Wening Patmi Rahayu
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 7 (2026): JUNE
Publisher : RADJA PUBLIKA

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The stone-processing industry is characterized by physically demanding tasks, time pressure, occupational safety risks, production targets, and unstable market demand. This configuration may intensify employees’ job insecurity, stress, workload, and burnout. This study examines the effects of job insecurity and job stress on burnout, both directly and indirectly through workload as a mediating variable. An explanatory quantitative design was employed through a survey of 180 employees working in stone-processing SMEs in Gamping Village, Campurdarat District, Tulungagung. Data were collected using a Likert-scale questionnaire and analyzed through partial least squares structural equation modeling (PLS-SEM). The results indicate that job insecurity has no significant direct effect on burnout (β = 0.004; p = 0.949). Job stress likewise does not directly predict burnout (β = 0.067; p = 0.502). In contrast, job insecurity positively affects workload (β = 0.118; p = 0.047), while job stress exerts a substantially stronger effect on workload (β = 0.633; p < 0.001). Workload significantly increases burnout (β = 0.614; p < 0.001). The indirect-effect analysis identifies workload as a full mediator in the relationship between job insecurity and burnout (β = 0.073; p = 0.048), as well as between job stress and burnout (β = 0.389; p < 0.001). These findings extend the application of Job Demands–Resources theory by positioning workload as the central mechanism through which psychological pressures are transformed into occupational burnout in a labor-intensive industrial setting.

THE EFFECT OF FLEXIBLE WORK ARRANGEMENTS AND WORK-LIFE BALANCE ON INTENTION TO STAY: THE MEDIATING ROLE OF JOB SATISFACTION AND THE MODERATING ROLE OF PERCEIVED SUPERVISOR SUPPORT AMONG SALES EMPLOYEES OF AUTHORIZED CAR DEALERS IN MALANG CITY Dewi Ayu Dyah Ningrum; Budi Eko Soetjipto; Wening Patmi Rahayu
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 9 (2026): AUGUST
Publisher : RADJA PUBLIKA

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Sales employee retention constitutes a strategic concern in the automotive industry because sales work is characterized by demanding targets, commission-based earnings, intensive mobility, and relatively unpredictable working hours. This study examines the effects of flexible work arrangements and work-life balance on employees’ intention to stay, investigates the mediating role of job satisfaction, and assesses the moderating effect of perceived supervisor support. An explanatory quantitative approach with a survey design was employed. The population comprised 336 sales employees working for authorized car dealerships in Malang City. Using non-probability purposive sampling, 179 valid responses were obtained. Data were collected through a five-point Likert-scale questionnaire and analyzed using Partial Least Squares–Structural Equation Modeling with SmartPLS 4.0. The results indicate that flexible work arrangements do not significantly affect job satisfaction, although they exert a positive effect on intention to stay. Work-life balance positively influences both job satisfaction and intention to stay, while job satisfaction significantly strengthens employees’ willingness to remain with their current organizations. The indirect-effect analysis reveals that job satisfaction does not mediate the relationship between flexible work arrangements and intention to stay. In contrast, it partially mediates the effect of work-life balance on intention to stay. The interaction tests further demonstrate that perceived supervisor support does not moderate the effects of flexible work arrangements, work-life balance, or job satisfaction on intention to stay. These findings suggest that work–life balance and job satisfaction constitute more substantial retention mechanisms, whereas flexible work arrangements primarily operate as instrumental job resources that facilitate the execution of sales responsibilities.

Utilization of Gamification-Based Media in an Effort to Make Learning Fun and Change the Mindset of Parents About the Importance of Children's Education Wening Patmi Rahayu; Rachmad Hidayat
International Journal of Social Science and Community Service Vol. 2 No. 4 (2024): OCTOBER
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v2i4.53

The use of technological and informational developments in education today needs to be implemented selectively. This selective approach aims to make educational activities more meaningful and help achieve desired learning goals. One such technological development is the utilization of gamification-based learning media. Gamification media is designed to be engaging, combining games with educational content. This approach benefits students during learning activities, as they remain engaged and understand the material better. In this context, parental involvement in children's education is equally important in supporting the development of learning activities. Community service activities integrated into learning programs help maintain quality standards and positively impact educational outcomes. Quality education, in turn, helps create quality human resources. Teachers can effectively utilize gamification media to enhance their lesson material. The success of these community service activities represents one approach to improving the distribution of quality education for all.

7P MARKETING MIX STRATEGY IN ENHANCING THE COMPETITIVENESS OF TRAVEL AGENCIES: A CASE STUDY OF FAREL TOUR & TRAVEL Farel Ilham Pamungkas; Pandu Yudi Putra; Sudarmiatin Sudarmiatin; Wening Patmi Rahayu
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/e3hvpd50

Industri pariwisata Indonesia mengalami pertumbuhan signifikan dengan kontribusi terhadap PDB nasional mencapai 4,8% pada tahun 2024. Biro perjalanan wisata sebagai perantara dalam ekosistem pariwisata menghadapi tantangan kompleks di era digital, mulai dari gangguan oleh platform agen perjalanan daring, perubahan perilaku konsumen yang semakin melek teknologi, hingga intensitas kompetisi yang meningkat. Makalah ini mengeksplorasi implementasi bauran pemasaran 7P dalam konteks jasa pariwisata melalui studi kasus mendalam pada Farel Tour & Travel, sebuah biro perjalanan wisata yang beroperasi di Nganjuk, Jawa Timur. Melalui pendekatan penelitian kualitatif dengan metode wawancara mendalam terhadap manajemen, karyawan, dan pelanggan, penelitian ini mengidentifikasi bagaimana setiap elemen bauran pemasaran 7P—Produk, Harga, Tempat, Promosi, Orang, Proses, dan Bukti Fisik—diimplementasikan dan berkontribusi terhadap penciptaan nilai pelanggan serta keunggulan kompetitif. Temuan penelitian menunjukkan bahwa keberhasilan Farel Tour & Travel terletak pada integrasi strategis antara personalisasi layanan, efisiensi proses pemesanan, dan diferensiasi produk melalui paket wisata tematik yang unik. Namun, terdapat kesenjangan signifikan dalam pemanfaatan teknologi digital dan optimalisasi bukti fisik yang perlu ditingkatkan. Makalah ini berkontribusi pada literatur pemasaran jasa dengan menyediakan pemahaman kontekstual tentang aplikasi bauran pemasaran 7P dalam industri jasa pariwisata Indonesia, serta memberikan rekomendasi praktis bagi praktisi industri untuk meningkatkan daya saing di era digital.

Co-Authors Abel Widi Astuti Adinda Marcelliantika Agnesia, Rila Ayu Agung Winarno Agus Hermawan Agus Hermawan Agustin, Resty Aida Dwipriwanti Aisya Ramadhani Eka Aprildianti Aisyah Asri Nurrahma Akh. Fawaid Alby Aruna Alfina Nur Jannah Amaliyah, Khoirotul Andaryanto Andi Basuki, Andi Andi Wisnu Murti Andy Chandra Pramana Andy Prasetyo Wati Andy Prasetyo Wati Andy Prasetyo Wati Andy Prasetyowati ANGGA MARTHA MAHENDRA, ANGGA Anita Kusuma Wardani Antara, Radittya Mahasputra Ar-Rasyi, Hasna Hamida Alifia Artino, Bhernanda Tri Mulia Aziza Putri Arumsari, Oktaviani Putri Dita Aruna, Alby Asep Dana Saputra Asrizal Atma Wijaya, Ginanjar Aulia Ramadhani A’rasy Fahrullah Bambang Banu Siswoyo Bambang Sugeng Bilqis Nabila Istiqlaliani Bintang Permata Putri Budi Eko Soetjipto Budiono , Sunarto Cecilia Indah Hapsari Cyndy Novi Octavia Damayanti, Vidya Dede Rusmana Desi Anggarwati Desi Anggrianto - Devi, Shinta Prasetia Dewi Ayu Dyah Ningrum Dewi Sinta Puspitasari Dewi, Titis Shinta Dida Maulidya Al Afshana Didik Indratno Dinda Syafitri Djoko Dwi Kusumajanto Djoko, Sunarti Doni Erfianto Dwi rahayu Dynda Prista Eka Putri Surya Eni Noviani Eni Susilowati Erlina Puspita Istikomah Ery Tri Djatmika RWW Eva Rosita Dewi Evi Suwarni, Evi Farel Ilham Pamungkas Farij Ibadil Maula Fathonah, Sastiana Mandasari Fatmala, Fila Dia Ayu Feri Andika Prasetya Fika Dwi Rahmania Firzon Ainur Roziqin, Mohamad Fitriani Fuad Abdul Fattah Giarti Ningsih Gilang Permatasari, Trivena Hamdani Hamdani Hamdani, Umar Haniatur Rofiqoh Umar Hanik Munaddifah Haribowo, Siget Fitrianto Havisfal Alviansyah Heri Heri, Heri Heri Praktikto Heri Pratikto Hidayatin Hidayatin Hilwa Rohmahdiniyah Nur Azizah Huda, Achmad Nuril I Nyoman Suputra Ibrahim, Muhammad Maulana Ilmiana Evrilianti Imanda Nashoikha Dinniyah Indarwati, Rila Ayu Agnes Intan Umull Magfira Sary Iriaji Jamaluddin Jamaluddin Jamaluddin Jamaluddin Kevin Ghulaman Silmi Kevin Novantiko Khoirul Ilmiati Khusnia, Rif’atul Kiki Zilfia Auliatul Maurisa Kristianingsih, yuyun Kukuh Handojo Kukuh Judy Handojo Kuncoro Aprilia Hikmawati Lili Purwanitasari Lina Budiarti Ludi Wishnu Wardana M. Yogi Riyantama Isjoni Madziatul Churiyah Mahardhika, Early Harison Manus, Victorio Chipta Gregory Marcelliantika, Adinda Marna, Jean Elikal Martha, Jefry Aulia Maulia, Danis Mega Noerman Ningtyas Mentari Ritonga Mohammad Hari Mohammad Hari, Mohammad Mohammad Zaenal Abidin Muaddab, Hafis Mubarok, Dimas Hamdan Muchamad Rizky Fauzi Mufid Andrianata Muh K Bonesaputra Rukman Muhammad Naufal Aulia Maulana Muhammad Rivai Muhammad Vicky Zulfikar Mujiyanti, Sri Ayudha Nabilah, Zahidah Ismah Nahdi, Moehammad Robith Nasikh Natasya Ika Suryaningsih Ningsih, Giarti NORIDA CANDA SAKTI Novita Ika Fitriani Novitasari, Anindita Trinura Nur Ayu Dela Pramesti Nur Hidayatul Istiqomah Nur Hidayatul Istiqomah Nurul Farida Nurul Hidayati Nynys Khoirun Nisa’ Pandu Yudi Putra Pangestu, Witjaksono Adi Prabowo, Andri Eko Prabowo, Stanley Prasetyo, Abdul Rahman Prayitno, Reza Dwi Purnomo Purwanto, Sandi Puspitasari, Ranny Fitria Putri Rahmayanti Putri Surya, Eka Rachmad Hidayat Rachmad Hidayat Rachman, Tutut Arif Raisa Fitri Ramadhani, Bima Rani Julia Pratiwi Raya Sulistyowati Regita Niken Ashari Rendika Vhalery Rianzah Munawaroh Rila Ayu Agnes Indarwati Rizkita, Marsya Aulia Rizky Fahmi Saputra Roziqin, Mohamad Firzon Ainur RR. Ella Evrita Hestiandari Rr. Suci Palasari Rudi, Jupensius Rully Wiliandri Salsa Rahmawati Saputri Salsa Rahmawati Saputri Sarah Sakiran Salsabila Sari, Risca Kurnia Satia Nur Maharani Satria Putra Utama Selviani Putri Anggia Septia Anggi Saputri Septiawan, Bambang Shafa' Annisa Puspasari Shahrul Dwi Ananta Shendy Andrie Wijaya Siti Ulfatul Faizah Siti Ulfatul Faizah Siti Zumroh Sri Umi Mintarti Sriyani Mentari Sudarmiatin Sulikah Sulikah Sulistiyani, Sulistiyani Sunandes, Aris Sunyoto, Agus Bambang Suprayitno, Hery Surasak Jamnongsarn Surya, Eka Putri Suyowanto, Suyowanto Syahrul Munir Tisa Reta Vianda Tisa Reta Vianda Titis Shinta Dhewi, Titis Tri Kurniawati Trivena Gilang Permatasari Umagapi, Dara Anindya Putri Umatin, Choiru Uswatun Hasanah Utami, Rizki Amalia Vica Vekyana Sagita Wahyu Dede Gustiawan Wardha Nilawati Wardhana, Ludi Wishnu Wibowo, IG. Jarot Febri Setyo Widyaningrum, Santi Wijaya, Ginanjar Atma Wilyan Adiasari Winda Purwaning Suhairiya Yasari, Niluh Komang Kusuma Yenni Artati Yogatama, Ahmad Nizar Yohanes Wibisono Yosi Mariana Yuhendri L V Yusnita Wardani Yusuf Purwanto Zumroh, Siti Zutiasari, Ika

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