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Pengabdian Kepada Masyarakat Internasional Pelatihan Santripreneur Bagi Santri Islamic Foundation Center Thailand Sulistyowati, Raya; Wening Patmi Rahayu; Norida Canda Sakti; Farij Ibadil Maula; A’rasy Fahrullah; Angga Martha Mahendra; Amaliyah, Khoirotul; Maulia, Danis
Abimanyu : Jornal of Community Engagement Vol 6 No `1 (2025): February 2025
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/abi.v6n`1.p31-40

Abstract

In the digital era, limited access to technology and entrepreneurship training is a major challenge for students in Thailand. This Community Service Program is designed to improve entrepreneurial skills based on Islamic values ​​for students at The Foundation Islamic Center of Thailand. This training is conducted through a collaboration between the Association of Public Sector Accounting Educators (APSAE) and various national universities. The methods used include several stages including approach, preparation, implementation, and evaluation. This program has succeeded in improving students' knowledge and skills in entrepreneurship, especially in the application of Islamic values ​​in business. Evaluation of the activity showed a significant increase in participants' understanding of the concept of entrepreneurship and the technical skills needed to compete in the digital era. This PKM program not only makes a real contribution to the development of the economy and education of students, but also offers a community service model that can be adopted in various other educational institutions with the potential to provide broad positive impacts. Keywords: entrepreneurship, islamic entrepreneurship, training, santripreneurship, digital marketing
The Influence of Influencer Marketing and Store Atmosphere on Purchase Decision through Purchase Intention as Intervening Variable : A Case Study on Café Consumers in Malang City Khusnia, Rif’atul; Pratikto, Heri; Rahayu, Wening Patmi
Journal of Applied Business, Taxation and Economics Research Vol. 4 No. 3 (2025): February 2025
Publisher : PT. EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/jabter.v4i3.372

Abstract

This study investigates the influence of Influencer marketing and Store atmosphere on Purchase decision with Purchase intention as an intervening variable among café consumers in Malang City. Based on the Theory of Planned Behavior (TPB), the research aims to fill research gaps concerning the effects of these variables in the rapidly evolving context of digital marketing. The research employed Smart PLS SEM to analyze data from 385 respondents of Generation Z aged 12-27 years. The results indicate that Influencer marketing has a positive and significant impact on Purchase intention, though it does not directly affect Purchase decision. Conversely, Store atmosphere significantly influences both Purchase intention and Purchase decision among café consumers in Malang. Furthermore, Purchase intention acts as a significant intervening variable between Influencer marketing, Store atmosphere, and Purchase decision. These findings provide insights for café owners and marketing practitioners to consider effective strategies in enhancing the influence of store atmosphere and utilizing influencers to improve consumer purchase decisions
Marketing Mix dan Kewirausahaan Devi, Shinta Prasetia; Mahardhika, Early Harison; Rahayu, Wening Patmi; Winarno, Agung
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 4 No. 1 (2025): Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v4i1.3139

Abstract

Entrepreneurship plays a crucial role in economic growth, especially for small and medium enterprises (SMEs). One of the main factors for entrepreneurial success is the effective implementation of the marketing mix. This paper discusses the concept of the marketing mix in entrepreneurship by highlighting the 4P elements (Product, Price, Place, Promotion) which have evolved into 7P with the addition of People, Process, and Physical Evidence. The discussion includes the implementation of the marketing mix, strategies for facing business challenges, and its impact on competitiveness and business growth. This study highlights how entrepreneurs can optimize marketing elements through product innovation, value-based pricing strategies, the use of digitalization in distribution, as well as social media-based promotion and marketing technology. Additionally, this paper reviews various challenges in the implementation of the marketing mix, such as limited capital, intense competition, and changes in consumer behavior, as well as adaptation strategies through guerrilla marketing, strategic partnerships, and data-driven approaches. The findings in this study indicate that the application of a flexible and innovative marketing mix can enhance business competitiveness and sustainability. By understanding the relationship between the marketing mix and entrepreneurship, entrepreneurs can develop more effective marketing strategies to face the ever-evolving market dynamics.
Inovasi Sosial dan Kewirausahaan Sosial Arumsari, Oktaviani Putri Dita; Sunyoto, Agus Bambang; Rahayu, Wening Patmi; Winarno, Agung
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 4 No. 1 (2025): Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v4i1.3206

Abstract

Inovasi sosial dan kewirausahaan sosial telah menjadi strategi utama dalam menciptakan solusi berkelanjutan bagi tantangan sosial dan ekonomi yang tidak dapat diselesaikan oleh pendekatan bisnis konvensional. Makalah ini bertujuan untuk: 1) Menganalisis inovasi sosial dan perannya dalam kewirausahaan sosial; 2) Mengidentifikasi hubungan antara inovasi sosial dan keberlanjutan UMKM dalam konteks ekonomi berbasis dampak sosial; 3) Menjelaskan faktor-faktor utama yang mempengaruhi keberhasilan kewirausahaan sosial. Hasil penelitian menunjukkan inovasi sosial berkontribusi dalam meningkatkan daya saing dan ketahanan UMKM melalui penerapan model bisnis berbasis dampak sosial, ekonomi sirkular, serta digitalisasi bisnis. Keberhasilan kewirausahaan sosial dipengaruhi oleh faktor internal, seperti kepemimpinan yang visioner, strategi pengelolaan sumber daya manusia yang efektif, serta model bisnis yang adaptif dan inovatif. Sementara itu, faktor eksternal yang berperan mencakup dukungan kebijakan pemerintah, akses terhadap pendanaan berbasis dampak sosial, serta kemitraan strategis dengan sektor swasta dan akademisi. Indikator utama keberhasilan kewirausahaan sosial mencakup pengukuran dampak sosial dan ekonomi, keberlanjutan finansial dan operasional, serta efektivitas model bisnis dalam menjangkau masyarakat yang lebih luas. Sebagai implikasi, makalah ini merekomendasikan penguatan kebijakan publik yang mendukung bisnis sosial, peningkatan akses pendanaan berbasis dampak, serta integrasi inovasi sosial dalam strategi pengembangan UMKM. Dengan menciptakan ekosistem yang lebih mendukung bagi kewirausahaan sosial, diharapkan inovasi sosial dapat menjadi pilar utama dalam pembangunan ekonomi yang lebih inklusif dan berkelanjutan.
Inovasi dan Kreativitas, Kunci dari Kesuksesan Kewirausahaan Haribowo, Siget Fitrianto; Wibowo, IG. Jarot Febri Setyo; Rahayu, Wening Patmi; Winarno, Agung
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 4 No. 2 (2025): Profit : Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v4i2.3207

Abstract

The crucial role that creativity and innovation play in fostering entrepreneurial success is examined in this study. Entrepreneurs must not only stay relevant but also promote sustainable growth in a fiercely competitive and quickly evolving business environment. Creativity and innovation are essential components that set successful companies apart from those that find it difficult to adjust. Despite their significance, little is known about the direct effects of these two ideas on entrepreneurial outcomes, especially for small and medium-sized businesses (SMEs). The goal of this essay is to present a thorough examination of the elements that affect creativity and innovation in entrepreneurship, looking at how they interact and how they affect long-term company performance. The study also identifies the obstacles that prevent inventive and creative processes in business endeavors and provides actionable suggestions for entrepreneurs to improve these areas of their operations. This study aids in the creation of fresh theoretical frameworks and useful methods for entrepreneurship by pinpointing the primary forces behind creativity and innovation. The results highlight how important it is to develop a creative and inventive attitude since it is necessary to get a competitive edge and maintain long-term company success in the fast-paced global market of today.
The Contribution of ChatGPT, Digital Literacy, and Economic Literacy to The Study Outcomes of Economic Education Students Mediated by Self-Efficacy Amala, Istiqomah Ahsanu; Rahayu, Wening Patmi; Kusdiyanti, Heny; Jali, Jafalizan Md.
JETL (Journal of Education, Teaching and Learning) Vol 10, No 1 (2025): Volume 10 Number 1, 2025
Publisher : STKIP Singkawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26737/jetl.v10i1.5530

Abstract

Technological progress requires the presence of intelligent economic people, able to create income, make wise economic decisions, and improve the welfare of life. Economic education that is responsive to technological developments is able to provide more relevant learning experiences. The success of current economic education students who are digital natives can be influenced by various aspects, such as the contribution of ChatGPT, digital literacy, economic literacy, and self-efficacy. This research aims to determine the influence of the contribution of ChatGPT, digital literacy, and economic literacy to study results which are mediated by the self-efficacy of economic education students. The research method uses a Structural Equation Model (SEM) approach based on Partial Least Square (PLS) via the SmartPLS application version 3.3.9. The research results show that economic literacy has a large and effective contribution in increasing student self-efficacy and study results compared to the use of ChatGPT and digital literacy. There is still room for improvement to optimize the implementation of ChatGPT and strengthen digital literacy in achieving good study results
The Effect of Product Quality and Brand Ambassador on Purchase Decision Through Brand Trust as a Mediating Variable for Users of Ms. Glow Skincare Products in Malang City Fatmala, Fila Dia Ayu; Sudarmiatin; Wening Patmi Rahayu
International Journal of Technology and Education Research Vol. 3 No. 02 (2025): April - June, International Journal of Technology and Education Research (IJET
Publisher : International journal of technology and education research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijeter.v3i02.1823

Abstract

This study aims to determine the effect of quality, purchase decision, from product quality and brand ambassadors on purchase decisions with brand trust as a mediating variable for consumers of Ms Glow skincare products in Malang City. This research is important because there are research gaps in previous studies. This study uses nonprobability sampling technique with purposive sampling method. The data collection technique used a questionnaire distributed to respondents with a 5-point Likert scale answer. The sample in this study amounted to 385 respondents with data analysis using the SEM-PLS method SmartPLS4 software. The empirical test results show the research findings, namely that there is a positive and significant influence between product quality on brand trust, there is a positive and significant influence between brand ambassadors on brand trust, there is a positive and significant influence between product quality on purchase decisions, there is a positive and insignificant influence between brand ambassadors on purchase decisions, there is a positive and significant influence between brand trust on purchase decisions through brand trust, and there is a positive and significant influence between brand ambassadors on purchase decisions through brand trust. This study shows that the product quality of Ms Glow skincare products can increase sales and maintain consumer confidence in the quality of products that are no longer in doubt. Therefore, marketers of Ms Glow skincare products must continue to maintain the quality of Ms Glow skincare products to maintain consumer trust and purchasing power.
Strategi Pengembangan Bisnis Berbasis Ekonomi Kreatif: Studi Kasus UMKM Klaster Kuliner Jalan Pulosari dan Jalan Kawi Kota Malang Manus, Victorio Chipta Gregory; Pangestu, Witjaksono Adi; Winarno, Agung; Rahayu, Wening Patmi
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 4 No. 2 (2025): Profit : Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v4i2.3429

Abstract

Although business development is a concept that has been applied in entrepreneurial practice, academic attention to its dynamics in the context of micro-enterprises is still very limited. This study aims to explore the core strategies in culinary UMKM business development and the challenges, by taking a case study of the culinary clusters on Jalan Pulosari and Jalan Kawi in Malang City. Through a qualitative approach with in-depth interviews with 30 micro-enterprises, this study identified three core business development activities that focus on utilizing business resources, as well as three supporting activities that function to secure and organize these resources. This finding indicate that all business development activities are centered on three main practices: leveraging, securing, and organizing resources, as explained in the resource-based view framework. In addition, this study reveals three contextual factors that influence UMKM development strategies: business sector, company age, and involvement in local business incubators. The theoretical contribution of this study lies in the development of a new conceptualization of business development in the microenterprise sector, which forms the majority of the global economic structure, but often fails to embark on a sustainable growth path. Practical implications are also offered, including strategies for time management and strengthening managerial capacity in response to perceived resource constraints. This study also proposes a further research agenda to explore the dynamics of business development in UMKM with more diverse qualities and contexts.
Manajemen Sumber Daya Manusia (SDM) dan Kewirausahaan Ramadhani, Aulia; Umagapi, Dara Anindya Putri; Rachman, Tutut Arif; Rahayu, Wening Patmi; Winarno, Agung
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 4 No. 1 (2025): Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v4i1.3221

Abstract

Managing human resources and entrepreneurship are two crucial components of any successful organization. Human resources management focuses on recruiting, training, and retaining employees to ensure they can perform their job duties effectively. On the other hand, entrepreneurship involves the creation and development of new business ventures, products, or services. Both areas play a significant role in the overall success and growth of a company. In this paper, we will explore the intersection of human resources management and entrepreneurship, examining how these two disciplines can work together to drive innovation and organizational success. By leveraging the expertise and creativity of both HR professionals and entrepreneurs, companies can cultivate a culture of innovation and adaptability. This collaboration can lead to the development of cutting-edge products and services, as well as the implementation of forward-thinking HR practices that attract and retain top talent. However, integrating HR and entrepreneurship may also present challenges, such as balancing risk-taking with employee well-being and ensuring that organizational goals align with individual aspirations. Despite these obstacles, the potential benefits of combining these disciplines are vast, offering companies a strategic advantage in today's competitive business landscape.
Pola Pikir, Karakter, dan Motivasi sebagai Penentu Keberhasilan Wirausaha Ibrahim, Muhammad Maulana; Utami, Rizki Amalia; Rahayu, Wening Patmi; Winarno, Agung
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 4 No. 2 (2025): Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v4i2.3407

Abstract

Entrepreneurship plays a significant role in global economic growth. However, not all entrepreneurs achieve success. This study aims to deeply examine the mindset and character that serve as the fundamental basis for entrepreneurial success, as well as the influencing factors and strategies for fostering these qualities based on a literature review. Through a literature review method, it was found that successful entrepreneurs possess a growth mindset, are solution-oriented, and adaptive, supported by specific thinking methods like BETSCA (Bricolage, Effectuation, Think Structurally, Cognitive Adaptability). Furthermore, key characters such as commitment, creativity, resilience, risk-taking propensity, and networking ability are crucial elements. The study also identified various driving factors and types of motivation (intrinsic-extrinsic) in entrepreneurship. Another important finding is that the entrepreneurial spirit and character can be learned and developed through personal commitment, a supportive environment, education, and continuous learning processes. The conclusion of this study asserts that the combination of the right mindset and strong character, along with the ability to continuously develop both, is essential for increasing the chances of success in the world of entrepreneurship.
Co-Authors Abel Widi Astuti Adinda Marcelliantika Agnesia, Rila Ayu Agung Winarno Agus Hermawan Agus Hermawan Agustin, Resty Aisyah Asri Nurrahma Akh. Fawaid Alby Aruna Alfina Nur Jannah Alviansyah, Havisfal Amala, Istiqomah Ahsanu Amaliyah, Khoirotul Andaryanto Andi Basuki, Andi Andi Wisnu Murti Andy Chandra Pramana Andy Prasetyo Wati Andy Prasetyo Wati ANGGA MARTHA MAHENDRA, ANGGA Antara, Radittya Mahasputra Ar-Rasyi, Hasna Hamida Alifia Artino, Bhernanda Tri Mulia Aziza Putri Arumsari, Oktaviani Putri Dita Aruna, Alby Asep Dana Saputra Asrizal Atma Wijaya, Ginanjar Aulia Ramadhani A’rasy Fahrullah Bambang Banu Siswoyo Bambang Sugeng Budi Eko Soetjipto Budiono , Sunarto Cecilia Indah Hapsari Cyndy Novi Octavia Damayanti, Vidya Dede Rusmana Desi Anggarwati Desi Anggrianto - Devi, Shinta Prasetia Dewi Sinta Puspitasari Dewi, Titis Shinta Dida Maulidya Al Afshana Didik Indratno Dinda Syafitri Djoko Dwi Kusumajanto Djoko, Sunarti Doni Erfianto Dwi rahayu Dwipriwanti, Aida Eka Putri Surya Eni Noviani, Eni Erlina Puspita Istikomah Ery Tri Djatmika RWW Eva Rosita Dewi Faradila, Fian Arifiona Farij Ibadil Maula Fathonah, Sastiana Mandasari Fatmala, Fila Dia Ayu Feri Andika Prasetya Fika Dwi Rahmania Firzon Ainur Roziqin, Mohamad Fitriani Fuad Abdul Fattah Giarti Ningsih Gilang Permatasari, Trivena Hamdani Hamdani Hamdani, Umar Haniatur Rofiqoh Umar Hanik Munaddifah Haribowo, Siget Fitrianto Heny Kusdiyanti, Heny Heri Heri, Heri Heri Praktikto Heri Pratikto Hidayatin Hidayatin Hilwa Rohmahdiniyah Nur Azizah Huda, Achmad Nuril Ibrahim, Muhammad Maulana Ilham Pamungkas, Farel Indarwati, Rila Ayu Agnes Iriaji Jali, Jafalizan Md. Jamaluddin Jamaluddin Kevin Ghulaman Silmi Khoirul Ilmiati Khusnia, Rif’atul Kiki Zilfia Auliatul Maurisa Kristianingsih, yuyun Kukuh Handojo Kuncoro Aprilia Hikmawati Lili Purwanitasari Ludi Wishnu Wardana M. Yogi Riyantama Isjoni Madziatul Churiyah Mahardhika, Early Harison Manus, Victorio Chipta Gregory Marcelliantika, Adinda Marna, Jean Elikal Martha, Jefry Aulia Maulia, Danis Mentari Ritonga Mohammad Hari, Mohammad Mohammad Zaenal Abidin Muaddab, Hafis Mubarok, Dimas Hamdan Muchamad Rizky Fauzi Mufid Andrianata Muh K Bonesaputra Rukman Muhammad Rivai Muhammad Vicky Zulfikar Mujiyanti, Sri Ayudha Munawaroh, Rianzah Nabilah, Zahidah Ismah Nahdi, Moehammad Robith Nasikh Natasya Ika Suryaningsih Ningsih, Giarti NORIDA CANDA SAKTI Novantiko, Kevin Novita Ika Fitriani Novitasari, Anindita Trinura Nurul Farida Nurul Hidayati Nynys Khoirun Nisa’ Pangestu, Witjaksono Adi Prabowo, Andri Eko Prabowo, Stanley Pramana, Aditya Prasetyo, Abdul Rahman Prayitno, Reza Dwi Purnomo Purwanto, Sandi Purwanto, Yusuf Puspitasari, Ranny Fitria Putra, Pandu Yudi Putri Rahmayanti Putri Surya, Eka Rachmad Hidayat Rachmad Hidayat Rachman, Tutut Arif Raisa Fitri Raya Sulistyowati Regita Niken Ashari Rila Ayu Agnes Indarwati Rizkita, Marsya Aulia Roziqin, Mohamad Firzon Ainur RR. Ella Evrita Hestiandari Rr. Suci Palasari Rudi, Jupensius Rully Wiliandri Safitri, Heida Ifkari Salsa Rahmawati Saputri Salsabila, Sarah Sakiran Satia Nur Maharani Selviani Putri Anggia Septia Anggi Saputri Septiawan, Bambang Shahrul Dwi Ananta Shendy Andrie Wijaya Siti Ulfatul Faizah Siti Zumroh Sri Umi Mintarti Sriyani Mentari Sudarmiatin Sulikah Sulikah Sulistiyani, Sulistiyani Sunandes, Aris Sunyoto, Agus Bambang Suprayitno, Hery Surasak Jamnongsarn Surya, Eka Putri Susilowati, Eni Suyowanto, Suyowanto Syahrul Munir Tisa Reta Vianda Titis Shinta Dhewi, Titis Tri Kurniawati Umagapi, Dara Anindya Putri Umatin, Choiru Uswatun Hasanah Utami, Rizki Amalia Vhalery, Rendika Vica Vekyana Sagita Wahyu Dede Gustiawan Wardani, Anita Kusuma Wardhana, Ludi Wishnu Wati, Sri Sulistiya Wibowo, IG. Jarot Febri Setyo Widyaningrum, Santi Wijaya, Ginanjar Atma Winda Purwaning Suhairiya Yasari, Niluh Komang Kusuma Yenni Artati Yogatama, Ahmad Nizar Yohanes Wibisono Yosi Mariana Yuhendri L V Yusnita Wardani Zumroh, Siti Zutiasari, Ika