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All Journal JURNAL PENELITIAN ILMU PENDIDIKAN Journal of Tropical Life Science : International Journal of Theoretical, Experimental, and Applied Life Sciences GEMA TEKNOLOGI JURNAL SAINS PERTANIAN EQUATOR BIOTROPIA - The Southeast Asian Journal of Tropical Biology E-SOSPOL Proceeding Seminar LPPM UMP Tahun 2014 Jurnal Pendidikan Islam Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Forum Geografi JURNAL PHARMASCIENCE Majalah Obat Tradisional Jurnal Kependidikan Pharmascience E-Dimas: Jurnal Pengabdian kepada Masyarakat Al-Wijdan : Journal of Islamic Education Studies Jurnal Pengembangan Teknologi Informasi dan Ilmu Komputer Health Notions EDUCATIO : Journal of Education Jurnal Surya Medika Syntax Literate: Jurnal Ilmiah Indonesia Squalen Bulletin of Marine and Fisheries Postharvest and Biotechnology JIE (Journal of Islamic Education) Jati: Jurnal Akuntansi Terapan Indonesia Jurnal Ilmiah Ibnu Sina (JIIS): Ilmu Farmasi dan Kesehatan Biosaintifika: Journal of Biology & Biology Education at-tamkin: Jurnal Pengabdian kepada Masyarakat Jurnal Teknologi Pendidikan NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JURNAL ILMIAH LIVING LAW PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat JURNAL AGRI-TEK J-PIPS (Jurnal Pendidikan Ilmu Pengetahuan Sosial) eCo-Buss El-Wasathiya: Jurnal Studi Agama Borneo Journal Of Pharmascientech Jurnal Pengabdian kepada Masyarakat Nusantara International Journal Of Science, Technology & Management (IJSTM) jurnal dikdas bantara Yumary: Jurnal Pengabdian kepada Masyarakat International Journal of Business, Law, and Education Jurnal Kewarganegaraan ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Ekonomi Jurnal Penelitian Inovatif Jurnal Bhakti Civitas Akademika Jurnal Keperawatan International Journal of Management Science and Information Technology (IJMSIT) eCo-Fin Jurnal Riset Madrasah Ibtidaiyah (JURMIA) Al-Hijr: Journal of Adulearn World Jurnal Locus Penelitian dan Pengabdian Jurnal Pengabdian Ilung (Inovasi Lahan Basah Unggul) Indonesian Journal of Chemical Studies (Indones. J. Chem. Stud.) Journal of Innovation Research and Knowledge Prosiding University Research Colloquium eProceedings of Engineering Priviet Social Sciences Journal Jurnal Multidisiplin Sahombu Jurnal Pengabdian West Science Jurnal Pendidikan Sultan Agung Jurnal Pemberdayaan Nusantara Jurnal Pengembangan Ilmu dan Praktik Kesehatan Anayasa Borneo Journal of Pharmacy Enfermeria Ciencia Masyarakat Mandiri dan Berdaya Journal of Islamic Education
Sutomo Sutomo
Fakultas Ekonomi Universitas Sebelas Maret Surakarta
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

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Journal : International Journal Of Science, Technology

 1 
The Effects Of Social Media Content, Influencer Marketing And Customer Reviews On Purchasing Decisions Setia Pratama, Ade; Ilham, Rachmad; Sutomo, Sutomo; Hermawan, Agus; Wisnu Wardhana, Ludi
International Journal of Science, Technology & Management Vol. 5 No. 2 (2024): March 2024
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v5i2.990

Abstract

This research aims to determine the effect of social media content, influencer marketing , and customer reviews on purchasing decisions on Shopee online marketing platform during period January-March 2024. The independent variables in this research are social media content, influencer marketing , and customer reviews , while the dependent variable is purchasing decisions. This research uses primary data in the form of questionnaire results from respondents. This research uses a purposive sampling technique . The method used is a type of quantitative research . The analysis used in this research is multiple linear analysis. In this research, it shows that social media content has significance effect on purchasing decisions, influencer marketing has no effect on purchasing decisions, customer reviews has no effect on purchasing decisions but the variables social media content (X1), influencer marketing (X2) and customer reviews (X3) simultaneous influence on purchasing decisions (Y) with a significance value (Sig) of 0.000 < 0.05.
Strengthening the Innovation Process and Competitive Advantage of Mie Sidoarjo MSMEs to Penetrate the Export Market in Achieving the SDGs Sutomo, Sutomo; Sudarmiatin, Sudarmiatin; Handayati , Puji
International Journal of Science, Technology & Management Vol. 6 No. 3 (2025): May 2025
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v6i3.1310

Abstract

In the era of globalization, MSMEs in the processed food sector have a great opportunity to penetrate the export market through the use of innovation and competitive advantage. One concrete example is CV. Indigo Sejahtera in Sidoarjo, a producer of processed egg noodles that has successfully entered international markets such as Malaysia, Singapore, and Saudi Arabia. This phenomenon shows the great potential of local MSMEs to compete in the global market. However, there is still a research gap related to operational strategies that MSMEs actually apply in achieving sustainable export competitiveness. The novelty of this research is in the form of an in-depth exploration of the integration of innovation processes and competitive advantages in supporting the success of MSME exports based on processed foods. The urgency is based on the strategic role of MSMEs in encouraging inclusive economic growth and industrial sustainability in accordance with the SDGs agenda. Qualitative research method phenomenological approach, this research was carried out in CV. Indigo Sejahtera, with one main informant of the owner and two informants supporting employees. The results of the study show that the strategies implemented include product innovation through a variety of flavors ranging from spicy, original, spices, attractive and socially proofable packaging innovations for social media, as well as active digital marketing through live TikTok, Shopee, and Instagram twice a day in the afternoon and evening, as well as the management of the official website. Competitive advantages are obtained from affordable prices, distinctive tastes, and unique packaging, as well as collaborations with local food influencers as endorsements. This strategy has proven effective in increasing global competitiveness. The implications of this study lead to the real contribution of MSMEs to the achievement of the SDGs, especially the goals of 8 decent work and economic growth and the goals of 9 industry, innovation, and infrastructure.
Co-Authors Abda Abda Abdul Syukur Achadah, Alif Achmad Affandi Achmad Fahrudin Ade Setia Pratama Adebayo Rafiu Ibrahim, Adebayo Rafiu Agung Santoso, Agung Agus Darmawan Agus Hermawan Ahmad Fajri Ahmad Khoiri Ahmad Solihin Ahmad Solihin Ahmad Taufiq Aini, Luthfiah Nur Akbar, Arief Rahmad Maulana Akbar, Nabila Hadiah Alauddin, Muhammad Badat Alzitawi, Diaya Uddeen Deab Mahmoud Amalia Khairunnisa, Amalia Amalina Amalina, Amalina Andri Nirwana AN Anggraeni, Afcalia Aprilia, Rennanti Lunnadiyah Aprilianes, Alif Vera Aprilin, Heti Arief Budiman, Arief Budiman Arief Priyadi Aries Musnandar Ariyanti, Retno Dwi Arnida Arinida Arnida Arnida Arya Septiana Sinta, Devia Asep Jauhari Assiddiq, Dafis Ubaidillah Ayyu Rahayu Azis, Nur Azwar Anas, Muhammad Yusuf Baehaqi Bobby Reza Cahya Kesturi, Rika Christy, Christy Denah Suswati Dewi Yustiana Dini Fardila Dwi Novi Arzaqa Hadi Praja, Dwi Novi Arzaqa Eka Handriani Eko Priyanto Eko Pujiono Elva Stiawan Esti Sarjanti Evi Mintowati, Evi Fachrurrazy, Fachrurazy Fadhilah, Nur Aina Fadlilaturrahmah Fadlilaturrahmah, Fadlilaturrahmah Febri Hernawati Forestryana, Dyera Hadi Purwanto, Nasrul Hartati, Leni Hartono, Rudi HEDI INDRA JANUAR Hermana, Rifki Heru Irianto Hidayah, Izhamil Hono Sejati, Hono Humaida, Nida I Dewa Putu Darma Ibrahim, Nurdin Ida Bagus Ketut Arinasa Ida Kurniawati, Ida Ilham, Rachmad Imam Kusmaryono Iryadi, Rajif Iswani, Sri Jangkung Raharjo Johadi, Johadi Juhaeni, Unes Kade Birawan, I Gusti Kasmi, Kasmi Kayati, Kayati Khifdil Lisanah, Okta Khoirunnisa Muslimawati khusnul khotimah Kiki Maria Koen Irianto Uripan Krisdianto Sugiyanto Kumalasari, Yenny Lactona, Iil Dwi Lantong, Abdul Liana Fitriani Hasymi Liling Triyasmono Luhuria, Luhuria M Yuwono M. Hadi Makmur M. Zamroni, M. Zamroni Madziatul Churiyah Maemunah, Titi Manik, Tetti Novalina Masqurin, Sindy Nurazida Mega Novita Mersiana Setiarini Mia Fitriana Miarsa, Fajar Rachmad Dwi Mislikhah, Siti Moch. Bahrudin Muhammad Ikhwan Rizki Muhammad Imron, Muhammad Muhammad, Helmi Mujtabah, M. Murni Murni Nanang Fakhrudin, Nanang Nani Kartinah Nasruddin, Muhammad Arif Ningtyas, Alivia Candra Nurlaili Dina Hafni Oni Soesanto Peni Susilowati Putri, Peni Susilowati Puji Handayati Purnawan, Lesna Purwanto, Hadi Puspasari, Herti Windya Putra, Dimas Andika Putri, Serli Dwi Rachmawati, Novalia Rachmayanti, Yanti Rahmat Eko Sanjaya Rahmat Hidayat Rahmat Rahmat Rahmat Yunus Rahmawati, Aulea Rakhmadhany Primananda, Rakhmadhany Ramadhan, Hafiz Ridho Hantoro Rinenggo, Alil rini hazriani Risdianto Hermawan Rismanto, Caesar Rohmah, Wuwun Dwi Fathur Rohman, Hermanto Rudiyanto Rudiyanto, Rudiyanto S Siswanto Sahi, Eka Rahmawaty Sakinah Fathrunnadi Shalihati Sakinah Fathrunnadi Shalihati, Sakinah Salamiah . Santoso, Hardi Anugrah Sanusi Sanusi Sapulete, Sherly Saputra, Muhammad Hadi Sari, Niki Puspita Sarjono Puro Satibi, Imam Semuel, Semuel Senen Senen Sigid Sriwanto Siswantoro, Edy Siti Anisa Siti Muthoharoh, Siti Siti Nur Azizah, Siti Siti Nur Soleha Sri Cahyo Wahyono Subagus Wahyuono Sudarmiatin Suhartono Sukawi, Zaenal Sumardi . Sumerta, I Made Susilo, Tanto Budi Sutisna, Asep Sutoyo Sutoyo Sutrisno, Sutrisno Suwarno Suwarno Syadad, Husnul Hakim Tree Setiawan Pamungkas, Tree Setiawan Triwibowo, Radestya Umyati, Umyati Urnika Mudhifatul Jannah, Urnika Mudhifatul Vambudi, Viky Nur van Etten, Eddie Viogenta, Pratika Wahyudi, Eko Yusuf Wardatus Sholeha, Wardatus Wathan, Nasrul Wibowo, Teguh Setiawan Wisnu Wardhana, Ludi Wiwin Tyas Istikowati Yogi Ageng Sri Legowo Yunastiti Purwaningsih, Yunastiti Yunita, Putri Marhamah Yusma Yennie, Yusma Yusnita Mirna Anggraeni Yuyun Hidayat ZEILY NURACHMAN