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Revitalizing Qienzy variant drinks MSMES in Medan Tuasan through innovation-based business models and digital transformation Mica Siar Meiriza; Rahman Rahman; Dira Febrina Sebayang; Grace Analita Febrina Anak Ampun; Saffanah Alya Zahra; Mhd Rasyid Alfarisi; Nabila Kesya Azzahra Siregar; Ayu Primsa Br Tarigan; Listem Wisiska Situmorang; Ariel Immanuel Panjaitan; Dhiya Atikah; Siti Salwa Azalia; Nurlila Azmi Hutapea; Lasria Sitorus; Jelita Febrianti Tampubolon; Julius Kristianus Nainggolan
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 2 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i2.26006

Abstract

This study examines the business challenges faced by Qienzy Variant Drinks MSME in Medan Tembung and proposes revitalization strategies through innovation-driven business models and digital transformation. As micro-enterprises operate in an increasingly competitive and technology-oriented environment, the ability to innovate and adapt digitally has become essential for long-term sustainability and growth. Employing a qualitative descriptive approach, the study collected data through interviews, observations, and documentation involving the business owner as the primary informant. The findings reveal that limited product innovation, reliance on manual operational processes, inadequate utilization of digital marketing, and the absence of structured management practices have constrained the enterprise’s competitiveness and growth potential. To address these challenges, the study identifies several strategic priorities, including the adoption of digital technologies, continuous menu innovation, recruitment of personnel with relevant skills, and the implementation of a market-oriented business model. These initiatives are expected to enhance operational efficiency, strengthen market responsiveness, and improve overall business performance. The study contributes to the literature on micro-enterprise development and digital entrepreneurship by providing practical insights into how small businesses can adapt to the demands of the digital era. However, as the findings are derived from a single case study, future research is encouraged to involve a broader range of respondents or conduct comparative analyses across similar enterprises to improve the generalizability of the results. Keywords: MSME; Business Innovation ; Digital Transformation
The optimizing the use of Tiktok to increase sales of Medan Pancing Culinary MSMEs Mica Siar Meiriza; Raja Satrio Pandiangan; Sastra Sefina Sitanggang; Yohana Br Sinaga; Grace Anna Maria Sitanggang; Nazwa Arifa; Sabrina Theresia Sukma; Irvan Aldi Josua Marpaung; Robin Cornelius Siahaan; Robema Natalia Nainggolan; Karisa Kusumadewi Saputri; Marsha Astrid Exelsia Hutasoit; Nabila Hidayanti; Nielsen Samuel Panahatan Siagian; Al Ikhwan; Ramadhan Pulungan
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 2 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i2.26110

Abstract

This study examines the utilization of TikTok as a digital marketing platform to enhance sales performance and brand awareness among culinary Micro, Small, and Medium Enterprises (MSMEs) in the Medan Pancing area. Employing a descriptive qualitative approach, data were collected through semi-structured interviews with culinary MSME owners to explore both the opportunities and challenges associated with TikTok adoption. The findings indicate that TikTok provides an effective and low-cost marketing channel through its algorithm-driven content distribution, interactive features, and broad audience reach. MSMEs that consistently produced creative and authentic content reported improved brand visibility and increased sales performance. However, limited digital literacy, low confidence in content creation, inadequate understanding of platform analytics, and rapidly evolving content trends remain major barriers to effective utilization. The study further identifies digital skills training, collaboration with local content creators, and the adoption of user-friendly content production tools as practical strategies to accelerate digital transformation among MSMEs. These findings highlight TikTok's strategic role in strengthening customer engagement and business competitiveness while contributing to the growing literature on digital marketing and MSME development in emerging economies. Future research is encouraged to employ quantitative or mixed-method approaches to examine the long-term impact of social media marketing on MSME performance across different business sectors. Keywords: TikTok Marketing; Culinary MSMEs; Digital Promotion; Sales Growth
Pengaruh Penggunaan Aplikasi Kahoot dalam Proses Pembelajaran terhadap Kemampuan Berpikir Kritis Mahasiswa Mica Siar Meiriza; Eva Debora Br Hutagalung; Jeanette Abigael Noventa Ujung; Salsabila Alkarimoza; Luthfiah Malika Rizal
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 5 No. 9: Agustus 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v5i9.17751

Abstract

Transformasi digital dalam pendidikan tinggi mendorong pemanfaatan media pembelajaran interaktif untuk meningkatkan keterlibatan dan kemampuan berpikir kritis mahasiswa. Penelitian ini bertujuan menganalisis penggunaan aplikasi Kahoot dalam pembelajaran serta kaitannya dengan kemampuan berpikir kritis mahasiswa pada mata kuliah Pengantar Ekonomi Makro di Program Studi Pendidikan Ekonomi Universitas Negeri Medan. Penelitian menggunakan pendekatan kuantitatif dengan desain one-shot case study. Responden dipilih melalui purposive sampling, sedangkan data dikumpulkan melalui angket, wawancara, dan observasi serta dianalisis menggunakan statistik deskriptif. Hasil penelitian menunjukkan bahwa penggunaan Kahoot memperoleh respons positif dan mampu menciptakan pembelajaran yang lebih interaktif, kompetitif, dan partisipatif. Mahasiswa juga menunjukkan kemampuan yang baik dalam menganalisis informasi, merespons pertanyaan, dan menyelesaikan permasalahan selama pembelajaran. Temuan ini mengindikasikan bahwa pembelajaran berbasis permainan digital berpotensi mendukung pengembangan berpikir kritis melalui keterlibatan aktif dan pemberian umpan balik secara langsung. Penelitian ini menegaskan pentingnya integrasi media digital interaktif sebagai strategi untuk memperkuat kualitas pembelajaran ekonomi di perguruan tinggi.
Pengaruh Media Google Sites Pada Materi Pendapatan Nasional Untuk Meningkatkan Minat Belajar Mahasiswa Mica Siar Meiriza; Wulan Pertiwi Br Sinulingga; Dinda Rumapea; Milala, Joy Pransisco S; Angelica Try Amanda
Jurnal Nirta : Inovasi Multidisiplin Vol 5 No 2 (2026): Jurnal Nirta : Studi Inovasi
Publisher : Nirta Learning Centre

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61412/jnsi.v5i2.430

Abstract

ABSTRACT. This research seeks to investigate the impact of implementing Google Sites - based instructional media on national income topics toward enhancing students' learning motivation. The study employs a quantitative approach utilizing a quasi- experimental design. Participants consist of students from the Economics Education program at Medan State University. Data were gathered via learning interest questionnaires, achievement tests, and classroom observations throughout the instructional sessions. Findings reveal that Google Sites media significantly boosts student learning interest, as evidenced by heightened student engagement, attentiveness, and enthusiasm during lessons. Consequently, Google Sites-based media serves as an effective alternative for elevating student motivation in national income content. Keywords: Google Sites, learning media, national income, learning interest ABSTRAK. Penelitian memiliki Tujuan untuk menginvestigasi pengaruh penerapan media pembelajaran berbasis Google Sites pada pembelajaran materi pendapatan nasional dalam meningkatkan minat belajar mahasiswa. Penelitian ini menerapkan pendekatan kuantitatif dengan metode quasi-eksperimental. Subjek penelitian merupakan mahasiswa dari Program Studi Pendidikan Ekonomi Universitas Negeri Medan. Teknik pengumpulan data dilakukan melalui kuesioner minat belajar, tes hasil belajar, serta observasi selama proses pembelajaran. Hasil penelitian mengindikasikan bahwa Penggunaan Google Sites dapat meningkatkan minat belajar mahasiswa, yang tercermin dari peningkatan keaktifan, perhatian, dan ketertarikan mahasiswa terhadap kegiatan pembelajaran. Dengan demikian, media pembelajaran berbasis Google Sites dapat dijadikan sebagai alternatif yang efektif untuk meningkatkan minat belajar mahasiswa pada materi pendapatan nasional. Kata Kunci : Google Sites, media pembelajaran, pendapatan nasional, minat belajar.
Co-Authors 'Afifah, Zulfa Abdan Abdan, Abdan Abim Khaffi Maulana Ade Mima Zakia Siregar Adelia Marta Lubis Adha Mahyundari Adila Azzahra Afifah, Zulfa Al Ikhwan Alfahmi, Fikri AlFarisi, Mhd Rasyid Almas, Khairunnisa Umi Alvindra, Devira Chessa Amanda Talitha Fitri Amanda, Essi Laura Amelia Amelia Amelia Ananda Sakinah Andi Taufiq Umar Angelica Try Amanda Angin, Emia Perangin Annuradi, M. Abdan Syakura Annurradi, M Abdan Syakura Ariel Immanuel Panjaitan Arif Rahman Armalia Mawarni Atikah, Dhiya Aulia Rahmadhani Aulia Ramadhani Aura Puteri Ginting Ayu Primsa Br Tarigan Batu, Selfiana Lumban Br Sitepu, Agnes Dea Lita Breti Br Karo Sekali Chairuna Ikhwani Br Nadeak Chelsea Oktavia Purba Cheresentia Situmorang Cindi Anjuani Gultom Cindi Anjuani Gultom Dalimunthe, Nayla Ahlami Daniaty Nababan, Fera David Silitonga Dayinati, Erli Desry R Tarigan Desry Rasmita Tarigan Devira Chessa Alvindra Deyren Firmansyah Dhing Oktavia Anggraini Dhiya Atikah Dinda Rumapea Dira Febrina Sebayang Doli Syaputra Hasibuan Dwi Atika Zahara Dwi, Vingky Eki Monalisa Br Surbakti Eki Monalisa Surbakti Emelia Reva Emia Perangin Angin Enzi Anatasya Sembiring Era Sulastri Hutasoit Erlina Victoria Simanungkalit Erwin Purba Esra Naibaho Etri Br Kaban Eva Debora Br Hutagalung Eva Juli Yanti Situmorang Eva Juli Yanti Situmorang Evelyn Electra Fadhila Najwaa Shaabirah Fahrani, Meutia Fais Irawan Fajri, M Yudi Febrina Anak Ampun, Grace Analita Febrina Anak Ampun Firmansyah, Deyren Fran Mendrova Mikael Frista Susanti Gea Geby Yola Berlian Nainggolan Ginting, Flowrensari Haggata Ginting, Renata Olivia Grace Analita Febrina Anak Ampun Grace Anna Maria Sitanggang Gracella Rosnah S Hutagalung Graciela Br Sembiring Graciela Br Sembiring Hernita Siagian Hesti Herawati Siagian Hesti Herawati Siagian Hia, Krisdamaiyanti Hidayati, Sabilah Hizia Hotman Siboro Hotman Siboro Hutabarat, Apriani Hutagalung, Marshanda Hutapea, Nurlila azmi Hutasoit, Era Sulastri Intan Lutfiah Maharani Irvan Aldi Josua Marpaung Jeanette Abigael Noventa Ujung Jelita Febrianti Tampubolon Jemelly Prisya Simanjuntak Jenari Sembiring Jilika Putri Grasela Manullang Julius Kristianus Nainggolan Kaban, Etri Br Kaban, Novita Sari Br Kaban, Novita Sari Br. Karan Rayhan Almunawi Karisa Kusumadewi Saputri Keren Dwi Wulandari Kevin Chiu Khaalisah Maisuuna Rahman Khairunnisa Umi Almas Kholishah Qurrota Ainy Hutagaol Kinanti, Anggita Krisdamaiyanti Hia Kristin, Okta Viani Lamtasya Ramadhani Pulungan Lasria Sitorus Laura Betista Purba Lilis Sartika Sihite Lingga, Desmila Atheja Lingga, Desmila Atheja Syahfitri Listem Wisiska Situmorang Lubis, Adelia Marta Lubis, Nabila Boru Luthfiah Malika Rizal Lylia Saragi, Sarah M Abdan Syakura Annurradi M. Abdan Syakura Annuradi Maely Septiana Mahyundari, Adha Maika Titi Musliha Malik Pasaribu Manalu, Lija Tanjung Manihuruk, Sarah Desnita Manurung, Tasya Mardiah, Nurul Marsha Astrid Exelsia Hutasoit Marshanda Hutagalung Marshanda Siburian Marshanda Siburian Maryatul Zulmi Maysri Handayani Putri Sinaga Melody Sitorus Melody Sitorus Melvany Sinurat Mentari Rezeki Mhd Rasyid Alfarisi Milala, Joy Pransisco S Monika Flora Manik Muhammad Ilham fiqri Muhammad Reyhan Satria Muliani, Rizka Nababan, Stevani Nabila Hidayanti Nabila Kesya Azzahra Siregar Nabila Umaira Nadapdap, Yemima Eleonore Naibaho, Novianti Napitu, Krisentia Angelina Nasution, Selviana Natalia Manalu, Christin Lince Natalya Anabel Manik Nazwa Arifa Nazwa Aulia Putri Nelin Maria Sianturi Ngiw Aman Harja Nielsen Samuel Panahatan Siagian Noni Rozaini Novia Grace Cristin Limbong Novianti Naibaho Novianty, Novianty Novita Sari Br Kaban Novita Sari Br Kaban Nst, Azri Nuansa Indah Nur Sakinah Nur Sakinah Nur Sakinah Nur Umamah Nura, Alfi Nuraina, Azra Lena Nuraisyah, Syifa Nurita Pasaribu Nurita Pasaribu Nurlila Azmi Hutapea Nurul Mardiah Octavianty Sihombing Octavianty Sihombing Pakpahan, Gebatania Panahatan Siagian, Nielsen Samuel Pandapotan Tampubolon Pangaribuan, Alexander Sabastian Panjaitan, Ariel Imanuel Pasaribu, Nurita Paula Florensia Munthe Pebri Andini Penus Sinurat Pratama, Vingky Dwi Pratiwi, Dian Maulina Purba, Jelita Angeli Rahma Dea Sapitri Rahmadani Nasution, Putri Rahman Rahman Raisya Chairina Arira Siregar Raja Satrio Pandiangan Rajagukguk, Nicko Fernando Ramadani, Nur Ramadhan Pulungan Ramadhani, Mentari Rezeki Renata Olivia Ginting Rey Septanislaus Togatorop Rezeki, Mentari Ria Agustina Sigiro Rini Khairani Harahap Rivaldo Setiawan Silitonga Rizki Husnul Amelia Rizqi Alhaq Robema Natalia Nainggolan Robin Cornelius Siahaan Ryan Chandra Dalimunthe Sabrina Erisa Aulia Sihotang Sabrina Theresia Sukma Saffanah Alya Zahra Safira Lubis, Nazia Safira, Vivi Salamah Tumangger Salsabila Alkarimoza Samosir, Endang Sanjaya, Adika Saskia, Ainun Sastra Sefina Sitanggang Sebayang, Dira Febrina Selfiana, Selfiana Sembiring, Ariel Muhammad Jadhi Sembiring, Enzi Anatasya Br Sembiring, Graciela Br Sembiring, Olivia Serly Sahfitri Shesy Eightia Tinambunan Shintami Oktavia Shintami Oktavia Siagian, Hernita Siahaan, Ivan Rafael Ventris Siahaan, Robin Cornelius Sianturi, Tasya G Siboro, Hotman Siburian, Marshanda Sidebang, Tamaria Br. Sigalingging, Renaldi Enriko Sihaloho, Rebecca Putri Sihombing, Lidya Vanya F Sihombing, Tita Nayla Cahyani Sihotang, Sabrina Erisa Aulia Silitonga, David Christian Silvia Annur Hasibuan Simanungkalit, Jessica Br Simarmata, Rojelita Catrina Simbolon, Legi Likasri Sinaga, Epelima Sinaga, Linda Teresia Sinurat, Melvany Sinurat, Melvany Agustini Sinurat, Nadia Natalia Sinurat, Penus Sinurat, Penus Leonard Roningsih Sirait, Kevin Daniel Siregar, Ade Mima Zakia Siregar, Ina Namora Putri Siringoringo, Yohana Tio Syarina Siska L Batu Siska Lumban Batu Sitanggang, Karolin Gabrela Sitanggang, Rexsy Mardohot Sitanggang, Twin Lizu Sitanggang, Yohanna Siti Aidilia Azzahra Siti Aisyah Siti Mardiah Siti Mardiah, Siti Siti Salwa Azalia Sitohang, Mizael Demak Sitorus, Lasria Sitorus, Melody Sitorus, Monika Caramoy Situmeang, Venus Situmorang, Cheresentia Situmorang, Elsa Aurel Augustine Situmorang, Eva Juli Yanti Situmorang, Ninda Rohani Sovia Elphani Simarmata Sovia Elphani Simarmata Stevani Nababan Suci Purwita Suharianto , Joko Sukma Aulia Suryani Ginting Syaqinah Ujung Syaqinah Ujung Tamaria Br Sidebang Tamaria Br Sidebang Tamba, Agnes Anggreni Tambunan, Rahel Marito Tampubolon, Kezia Angelica Tampubolon, Novia Christiani Tarigan, Ayu Primsa Br Tarigan, Desry Rasmita Tasya Manurung Tata Khairina Daulay Thamrin Thamrin Tiara Amanda Titin Sianturi, Putri Tri Febriani Sipayung Trivena Kezia Br Silaban Tumangger, Salamah Ujung, Syaqinah Umaira, Nabila Umamah, Nur Venus Situmeang Vidia Wardana Vidia Wardana Vingky Dwi Vitaloka.S, Lola Vivi Safira Warasati, Rina Kartika Wardana, Vidia Wulan Pertiwi Br Sinulingga Wulandari, Artika Yehezkiel Exaudi Banjarnahor Yemima Nainggolan Yendita Pakpahan Yescenia Sigiro Yohana Br Sinaga Yohanna Sitanggang Yulche Karubuy Yusniar Zahara, Dwi Atika Zahira Annisa Fadina Zuhra, Naila Zulaika Syah putri Zulfa ‘Afifah