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Journal : SENTRALISASI

Analysis of Halal Fashion Business Development Strategies in Medan City Nasution, Hafizah Mahira; Rahma, Tri Inda Fadhila; Inayah, Nurul
SENTRALISASI Vol. 14 No. 2 (2025): May
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v14i2.4457

Abstract

The halal industry continues to be an important issue in Indonesia, including in Medan City.  This study aims to analyze the development strategy of Umama Gallery Medan halal fashion and formulate effective alternative strategies by analyzing internal and external factors to face competition in the Halal Fashion industry in Medan City. This research uses mixed-method methodology by using SWOT analysis and QSPM approaches.  The results of this study indicate that the SWOT analysis of Umama Gallery Medan is in quadrant I which supports aggressive strategies so that the suitable strategy used is the SO (Strength - Oppurtunity) strategy 1) Develop product variations in accordance with Muslim fashion trends to remain competitive, 2) Expand marketing through e-commerce platforms, and 3) Increase collaboration with influencers and hijabers communities to strengthen brand image. And QSPM analysis, obtained alternative strategies that are suitable for Umama Gallery Medan, namely ST (Strength - Threat) 1) Increase product innovation regularly to anticipate changes in fast fashion trends, 2) Maintain product quality to remain superior to competitors in the midst of intense market competition. The most appropriate alternative strategy for Umama Gallery Medan is the S-O (Strength-Opportunities) strategy with an aggressive growth approach. This strategy includes the development of product variations that align with Muslim fashion trends to maintain competitiveness in the market.
Co-Authors Abdul Wahid Suleman Adnan Sauddin Adriani Muhlis, Adriani Agustin, Elisa Ahmad, Muh. Nur Aini, Wahidatul Alanggi, Gio Alfisyahra, Alfisyahra AMALIYAH, FITRI Aminuyati Amirullah -, Amirullah Amran Razak Andri Permata Sari, Andri Permata Andriani, Maya Anggita, Nadya Dewi Anggrie NST, Silvia Ani Nur Aeni, Ani Nur Anjastika, Anggi Aqwa Naser Daulay Ardena, Dinda Ardity, Vanesya Aura Arham, Muhammad Dai Ariani, Wika Arianto, Tony Arif Eko Wibawanto Arifin Fauzi Lubis Arini, Naura Nazhyrah Ariyatun, Ariyatun Arnida Wahyuni Lubis At'thahirah, At'thahirah atika Atikah, Tika Dewi AZIZAH AMAL Baiq Ismiwati Batubara, Maryam Bey, Syahnaz Nurzaini Budhy Kurniawan Chandra, Freddy Chasanah, Laily Fajria Dalimunthe, Yuli Saputri Damanik, Nursapa Indah Darmawani ., Darmawani Daud, Bukhari Desi Tri Kurniawati Devi Rahmayanti Dewi Nur Indah Sari, Dewi Nur Indah Dewi Satria Ahmar Diana Achmad Elsa, Nazwa Alpuja Endang Komariah, Endang Ernawati, Potjut Fadiana, Devi Fadillah, Muhammad Aris Fahira, Lulu Fahreza, Muhammad Faisal Saade, Muhammad Faizin, Syuura Annisa Fatir, Muhammad Fatmah Afrianty Gobel Fauziyah, Auliya Ferry Sobatnu, Ferry Fitri, Heldia Fitri, Syahruna Fitriadita, Fitriadita Fitriatussoleha, Nuril Fitroh, Adini Anwaril Galuh Tresnani Hafizah, Raisya Hakim, Mahrizal Hanafi, Burhan Handayani, Nisah Handayani, Tri Hadi Handra Humala Dalimunthe Hanim, Rafidah Harahap, Andi Hotmatua Harahap, Lesti Harahap, Muhammad Ikhsan Harahap, Salwa Hayati Hasibuan, Elpina Yanti Hasibuan, M. Fawwaz Eljawahir Hendra Harmain Hendra Heriansyah heriyani agustina, heriyani Herjuno Ari Nugroho, Herjuno Ari Hermintari, Novia Hidayatullah, Mohammad Nurul Hirsan, Muh Humaira, Syuqaira El Hutabarat, Nadya Namora Hutagalung, Mulky Alrasi Ide Mafaza Sansayto Ihsan, Nur Hadi Imam Supardi, Kasmadi Imsar, Imsar Inayah, Fitriadi Indra Indra Indra Syahputra Indradewa, Rhian Iqram, Muh. Irawan, Faris Ade Irma Setiawan, Irma Irwan Kasse ISLAMUL HADI Ismail, Syawaluddin Jannah, Khalifatul Junaidi Junaidi khairudin imawan, khairudin Khoirunnisa, Siska Khotima, Husnul Khusna Arif Rakhman, Khusna Arif Kilwarany, Novita Kusumaningthiyas, Wike Adisti Latifil Ansori, M. Mukhtar Lely Ana Ferawati Ekaningsih Lubis, Anita Pramadani Lubis, Putri Safa Aulia M. Ridwan Tikollah Maharadatunkamsi Maharadatunkamsi, Maharadatunkamsi Maimanah, Hasbul Mamlukhah, Mamlukhah Mansur Margono, Bagus Marliyah, Marliyah Masdiputri, Sri Nuriyaty Maskur Maskur Masruri Masruri Maulida, Adellia Ika Maulidar, Eka Maullida Hayati Meiliasari, Rosana Meinarni, Welli Mira Ustanti Moh. Harun Al Rosid Monika, Sherli Mu'alimuddin, Ahmad Zubair Mubarak, M. Zainun Syauqil Muh. Hasbi Muhammad Arif Muhammad Rifai Muhammad Rijal Alfian muhammad rizky, muhammad Muhammad Sahrul muhammad Syahbudi, muhammad Muliawati, Ida Musawwir Muslem, Asnawi Muslim, Rany Mustafa, Linda Kurnia Mustopa Musyarofah Musyarofah, Musyarofah Muthalib, Kismullah Abdul Mutiara Sari Mutiarani Mutiarani Mutiati, Enni Nailul Izzah nasikhin Nasution, Annio Indah Lestari Nasution, Fathia Zuhra Nasution, Hafizah Mahira Nasution, Juliana Nasution, Nurwani Nasution, Yenni Samri Nawal Ika Susanti, Nawal Ika nawawi, m. Ni'mah, Hilmatun Ningrum, Puji Novia, Niza Noviani, Aris Nur Asia, Nur Nur Halimah Nur Hasanah Nur Indah Sari, Dewi Nur Ulmy Mahmud Nur, Lailan Nur, Nahya Nurani, Nadia Sarah Nurdinah Hanifah Nurfatimah Sugrah Nuri Aslami Nurkomariah, Nurkomariah Nurlaila Mubarokah Nurmala Sari Nursantri Yanti Nurul Jannah Nurul Purnomo Oktavia, Rizka Dwi Padjalangi, Andi Muhammad Yaqkin Pardamean Siregar, Pardamean Permana, I Nyoman Yoga Permata, Clarisca Audyta Pohan, Komariah Hapni Pratiwi, Triana Surya Prayogi, Feri Putri , Humaira Agam Putriani, Iradah Dwi Qarni, Waizul Qorib, Khoffifa Assakhyyu Quraniyah, Fike R, Rifaldi Rachmat Kosman, Rachmat Rahim, Fazly Rahma, Tri Inda Fadhila Rahmani, Nur Ahmadi Bi Rahmi Syahriza, Rahmi Rahmilah, Nurdia Ramadhani, Anggraini Ramadhani, Sri Rarastoeti Pratiwi Rasul, Mat Razip, Muhammad Khaerul Rhokan, Mustapa Khamal Riska, Elvina Ritonga, Melisa Ananda Putri Rohmah, Siti Nur Rokan, Mustafa Kamal Ruhaidani, Emma Ruri Aldisyah Siregar Rusmayadi Rusydi, Arni Rizqiany Ryketeng , Masdar S Mursiti Sa'diyah, Halimatus Sadewo, Imran Safitri, Apriliya Dwi Sakdiah, Halimatu Sandi, Muhammad Santi, Eka Santri Yanti, Nur Saparuddin Latu Saputra, Rastra Yudha Saragih, Rini Maretha Sardianto Sari, Septi Indah Permata Sa’diyah, Halimatus Selvin, Agustina Septhia Irnanda, Septhia Shafira, Riski Shodiq, Adib Muhammad Sigit Wiantoro, Sigit Sijabat, Winda Irmayani Sipahutar, Ana Pahira Siregar, Nabila Safutri Siregar, Safa Maisyarah Siregar, Tarmiji Hamid Siti Maisaroh Siti Sarah Fitriani, Siti Sarah Siti Zaenab Sitorus, Eva Afrilisa Sitorus, Friska Olavia Soesilo, Nyoman Puniawati Soesilo, Nyoman Puniawati Sofyan A. Gani sri sudiarti St. Hadijah, St. Hadijah Wahi Suhel, Heny Ningtyas Sukmawati Syarif, Sukmawati Supardiono, Supardiono Suprapto, Ribut Surepno, Surepno Surya Adi, Cheetara Novatriyanti Syafaat, Muhtar Syafa’at, Abdul Kholiq Syamsiar, Syamsiar Syamsidar Syamsul Bahri Syifa, Fenia Tuti Anggraini Ulfatun Hasanah Ulfatun Hasanah Wartika Rosa Farida Wijaya, Muhammad Aulia Yahya, Ubaidillah Yastin David Batara, Yastin David YENNI SAMRI JULIATI NASUTION, YENNI SAMRI JULIATI Ys, Syamsul Bahri Yuliadi Zamroni Yulsafli Yulsafli, Yulsafli Zahra Nabila Iqbal Zama, Azhari Zamli Zamraji, Yunus Zubair, Arie Gunawan Hazairin Zuhrinal M. Nawawi Zulfadli A. Aziz, Zulfadli A. Zuraini, Irma