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How Social Media and Word Of Mouth Escalating The Brands: A Case Study at Cipondoh Healthy Pregnancy Clinic Baiq yuliana Andriani Putri; Tantri Yanuar Rahmat Syah; M. Reza Hilmy
Journal of Multidisciplinary Academic Vol 5, No 3 (2021): Science, Engineering and Social Science Series (New Update: With DOI index)
Publisher : Penerbit Kemala Indonesia

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The tight competitiveness of business requires the clinic to compete in promoting its various types of services. Hence, social media platforms on a smartphone can be utilized as one of the marketing strategies for companies and users to create content. Word of mouth (WOM) is the right way to promote clinics to be more widely known by the public. This research aims to analyze the marketing strategy of Cipondoh Healthy Pregnancy Clinic in developing customers positive attitudes to win the market. The research method is quantitative research with a cross-sectional study type. The research sample involves 200 people by using the purposive sampling technique. The research data analysis method is the Structure Equation Model (SEM) with Lisrel software. The results of the research show that Firm Created Content, User Generated Content, Word Of Mouth have a positive effect on brand image and brand attitude. The management implication is to build a strong brand community and relationship marketing.
Transactional Leadership, Motivation and Employee Performance Ni Putu Diah Wahyuni; Dian Alfia Purwandari; Tantri Yanuar Rahmat Syah
Journal of Multidisciplinary Academic Vol 3, No 5 (2019): Science, Engineering and Social Science Series
Publisher : Penerbit Kemala Indonesia

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This study aimed to explain and analyze the influence of transactional leadership on employee performance through motivation as an intervening variable. This research was conducted over manufacturing company. Here, we use 140 correspondents to take the data observation. In order to analyze the data hypotheses, we use exploratory method over AMOS software. The results shows that the significant and positive relationship exists between transactional leadership on motivation, motivation on employee performance, and transactional leadership on employee performance with motivation as intervening have positive correlation. If the transactional leadership and organizational culture are supported by high work motivation, a company will be able to improve performance action
The Implementation of Marketing Mix Strategy for Medical Hazardous Waste Processing Companies During Competition Existing Companies over PT. Kelola Lingkungan Kita Loke Fristanto; Tantri Yanuar Rahmat Syah; Rhian Indradewa; Diana Fajarwati
Journal of Multidisciplinary Academic Vol 4, No 6 (2020): Science, Engineering and Social Science Series
Publisher : Penerbit Kemala Indonesia

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The increasing production of B3 medical waste produced in Indonesia has not been accompanied by the growth of B3 medical waste processing companies. There are less than 10 companies that offer B3 medical waste treatment services in Indonesia, with big names companies such as WASTEC, PLIB and Java Medivest was being the main players in this industry. In this study, we discuss the NICE (Networking, Interaction, Common Interest, Experience) concept of the marketing mix, how to operate, where the business will go, and who should be involved in PT. Kelola Lingkungan Kita, B3 medical waste processing company in Indramayu Regency, West Java, Indonesia. The implementing a marketing strategy starts with analyzing the overall situation of the company. The company must perform a SWOT (Strength, Weakness, Opportunity, Threat) analysis on the company. Apart from SWOT, Segmenting, Positioning is also needed to classify the market to be targeted. In this paper, SWOT analysis can be used to understand the company's business mechanism to become a better and also competitive condition for company strength and to prevent threats.
Human Capital Strategy Implementation for Startup Business: Jeeva Works Company Priyo Hadi Susananto; Tantri Yanuar Rahmat Syah; Rhian Indradewa; Semerdanta Pusaka
Journal of Multidisciplinary Academic Vol 3, No 4 (2019): Science, Engineering and Social Science Series
Publisher : Penerbit Kemala Indonesia

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The needs of modern society especially men are needed barber services to tailored a customer. The right service time and attractive facilities it’s effective to generate customer. This business is a new business model in Indonesia and requires business development. Jeeva works company develops to facilitate customer needs by providing re-model and e-registration application technology over coffeeshop. The combination of barbershop and coffeeshop is developed by Jeeva works company namely Jeeva Barber Coffee. Some of the business development undertaken by analyzing the business environment, developing business strategies, operational strategies, marketing strategies, human capital (HC) strategies, financial strategies and risk management. A good strategy in the field of human capital (HC) affects business development. Jeeva Barber Coffee is a premium barbershop business facilitated by modern application technology so that the role of human capital (HC) is very important to improve the company's operations. The Human Capital (HC) strategy to increase company effectiveness using “The Human Capital Management Frame Works Base on Competency Model” by considering the suitability of culture, habits and characteristics of the cutting & hair care business in Indonesia
The Social Media Marketing Effect On Brand Awareness And Brand Loyalty In Lasik Clinic Jakarta, Indonesia Frizky Ramadhan; Tantri Yanuar Rahmat Syah; Mohamad Reza Hilmy; Rokiah Kusumapradja
Journal of Multidisciplinary Academic Vol 4, No 5 (2020): Science, Engineering and Social Science Series
Publisher : Penerbit Kemala Indonesia

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The number of internet users in Indonesia has increased every year reached 18.9% of 171.17 million Indonesians have accessed social media services. Social media is known to be a place for effective and efficient promotion. Thus, the one of clinics namely Lasik Clinic is operating in the field of Lasik surgery. Founded in 2017, only less than 20% of new patients knew the clinic through social media. Social media marketing (SMM) is a marketing process through social media platforms. Brand awareness (BA) is the ability of customers to remember a brand. Brand loyalty (BL) is a measure of the customer's relationship to a brand. Social media marketing is known to increase BA and BL. Thus, in this study study aims to analyze the effect of SMM on BA and BL of the clinic. Data collection was carried out using questionnaires on 100 patients and families which is the data performed validity and reliability tests. Here, data analysis was processed using the SEM LISREL method. The results of the data description obtained SMM, BA, BL on the questionnaire included in the high category with each value 82.14%, 81.87%, and 84.73%. The results of data analysis showed that there was a significant influence between SMM on BA (T = 5.13) and BL (T = 4.74) which was in accordance with some previous studies whereas BA had no significant effect on BL (T = 1.72) which not in accordance with previous research. This may be caused by other factors not examined in this study.
Lean Consumption Implementation for Acceleration Improvement in Executive Outpatient Wait Time over Hermina Hospital Bekasi Barlian Susanti; Tantri Yanuar Rahmat Syah; Ketut Sunaryanto
Journal of Multidisciplinary Academic Vol 4, No 1 (2020): Science, Engineering and Social Science Series
Publisher : Penerbit Kemala Indonesia

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The implementation of “lean hospital” has been conducted in several countries. The most implementation resulted in the service acceleration and cost efficiency there are still few hospitals in Indonesia that implement “lean consumption” in their services. Thus, this study aimed to test the lean consumption at the hospital with “Lean Consumption Map” (LCM) method and using “Define, Measure, Analyze, Improve, and Control” (DMAIC) instrument. This empirical study is expected to give insight to the management in the hospital to make acceleration improvement of the outpatient service wait time by comparing the wait time length before and after the test with LCM method was conducted. The analysis in this study used Time Plot Series, Value Added Assessment, FMEA and LCM, with an inductive qualitative method. The final result shows that the lean consumption implementation is applicable through the DMAIC instrument and LCM method in the acceleration improvement of the executive outpatient wait time in Hermina Hospital Bekasi. Furthermore, the result shows the illustration of the time acceleration of the outpatient wait time on the customer’s side is improved from 95 minutes to 65 minutes; whereas, on the provider’s side, the time acceleration is improved from 137 minutes to 90 minutes.
Implementation of the Marketing Mix Clinic Fertility (IVF) Strategy with the Assurance System in the Kamala Clinic Suharyati Shafiyyah; Tantri Yanuar Rahmat Syah; Rhian Indradewa; Ratna Indrawati Lestariani
Journal of Multidisciplinary Academic Vol 5, No 1 (2021): Science, Engineering and Social Science Series
Publisher : Penerbit Kemala Indonesia

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Currently, Indonesia has many fertility clinic-based health facilities that provide various kinds of affordable price offers. The Kamala Clinic is present as one of the clinics that offers a success guarantee system for patients who want to have children or add children. The Kamala Clinic is a premier clinic that is a network of private clinics providing fertility and gynaecology services. The Kamala Clinic is under PT. Medika Sehat Utama and has committed to developing fertility and gynaecology clinics and as well as offering an in vitro fertilization (IVF) program with a guarantee (self-insurance). Thus, study aimed to discuss the application of the NICE concept (Networking, Interaction, Common Interest, Experience) on marketing mix strategy at the IVF clinic. Here we use a SWOT (Strength, Weakness, Opportunity, and Threat) analysis to achieve the result with assign Segmenting, Targeting, and positioning over classify the market. In addition, Marketing mix implementation at The Kamala Clinic is expected to optimize the company’s internal strengths and minimized threats from the outside. The results of this study are expected to apply the marketing concept so that it has superior, competitive, and profitable capabilities to become a new rule business model for other IVF clinics.
Finance Business Planning Over Program after School and Daycare Bunnies Fifi Fifi; Tantri Yanuar Rahmat Syah; Samerdanta Pusaka; Darmansah Darmansah
Journal of Multidisciplinary Academic Vol 3, No 5 (2019): Science, Engineering and Social Science Series
Publisher : Penerbit Kemala Indonesia

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The purpose of Bunnies Program After School and Daycare business planning is as a child care agency with an age range about 0 months to 12 years that can help the role of parents in caring and nurturing children by providing the best service to meet customer demand over customer satisfaction. Bunnies Program After School and Daycare business finance planning stages include Profit, Loss, Balance sheet, Cash flow, and Break event point. Strategic location is needed to support this business, the location plan is at the place of residence Scientia Garden Blok O, No.21-23, Boulevard Gading Serpong Street, South Tangerang City, Province Banten.
Application of Risk Management in Development Noor Halal Minimarket at Islamic Education Institutions Meydi Nindia Larasati; Rhian Indradewa; Tantri Yanuar Rahmat Syah; Diana Fajarwati
Journal of Multidisciplinary Academic Vol 4, No 4 (2020): Science, Engineering and Social Science Series
Publisher : Penerbit Kemala Indonesia

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The development of minimarkets in Indonesia is currently growing. The national minimarket network owned by large companies makes conventional stores and local minimarkets has been decreased in competitiveness. Here, the national minimarket provides a variety of facilities offered to make customers comfortable to shop. The competition with the national minimarket network is a challenge faced in the local minimarket business. Thus, a minimarket has innovation and strategy to brings actual solutions along with the times also changes to win the competition. Here, the Noor Halal Minimarket in this case chose Islamic Education Institution as an untapped market niche, especially in Bogor Regency, West Java due to have the large number of Islamic center education. Another strategy that is a mainstay is to use innovation vending machine in daily operations for the efficiency and application of tiered prices following a certain number of purchases.
Unggul Daycare Human Resource Business Planning Mohammad Munir; Tantri Yanuar Rahmat Syah; Samerdanta Pusaka; Rokiah Kusumapradja
Journal of Multidisciplinary Academic Vol 3, No 4 (2019): Science, Engineering and Social Science Series
Publisher : Penerbit Kemala Indonesia

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The objective in this business planning Unggul Daycare is a child care agency for children in 3 to 6 years it means that the temporally subside a parenting role in caring and nursing children by providing the best service to meet customer demand for customer satisfaction. The basic analysis and operational thinking of daycare is performed using HR stages or HR model consisting of strategy, system, staffing, share value, structure, skill and style. Strategic location is needed to support daycare business, the observation location at Head Office PT. ASABRI (Persero), Jalan Mayjen Sutoyo No. 11, Cawang, East Jakarta.
Co-Authors Abadi, Ferryal Abdul Karim Ambari Abu Naim Adi Asriadi Sutisna Aditianata Aditianata Aditya Pratama Agnes Fiyonita Hatuopar Agung Hartanto Agus Cholik Agus Diyanto Agus Munandar Agusdini Banun Saptaningsih Agusdini Banun Saptaningsih Ahmad Nuh Aima, Hafidz Aji Erlangga Aldhita Anggreliany Putri Alice Cynthia Dewi Alie Sutjiadi Aloysia Pranata Alwansyah, Adam Ahmad Amalia Iskandriani Anandaputri, Elisabet Anandita, Rina Andayani Andayani Andre Andre, Andre Andre Depeda Prantino Andri Subyakto Angela Anjelier Angga Negoro, Dimas Anggia Elfandina Anggie Putri Utomo Anggraeni, Adilla Anik Yudhaningsih Anisa Noviyanti Antonius TS Prabowo Anugraheni, Suci Apiet Ginanjar Aprilita Rina Yanti Aqmarina Hidayah Ardian Pramana Wicaksana Arianto, Fajar Surya Aribowo, Teguh Arief Budiman Arief Budiman Arief Kusuma Arief Pribadi Arifin, Rendy Arifwandi, Setiana Arini Egi Tiarawati Ariyanti, Oktaria Dwi Asep Jailani Nuriapraja Asida, Diyah Asriadi Sutisna, Adi Asya Zahratur Rahma Awaliya Febby Ariyanti Azizah, Fadilah Nur Baiq yuliana Andriani Putri Baiq Yuliana Andriani Putri Barlian Susanti Bonar Bastari, Ega Budhi Fahlevi Budhy Vipyana C.S.P. Wekadigunawan Caecilia Kwarti Krist Marsiwi Cahyo Kusumo Wijoyo Calvien Pradiptha Giovannie Candra Saputra Casmun Casmun Chartini Chartini Chatarina Umbul Wahyuni Christian Elizar Christian Tobing Christian, Eric Ciputra, Kurniawati CSP Wekadigunawan Dadan Ramdhani Dadan Ramdhani Dadan Ramdhani Dadan Ramdhani Dadan Ramdhani Dadan Ramdhani Dadan Ramdhani Dadan Ramdhani Daniel Hero Fersil Punuindoong Danuadji, Kristian Dany Prastio Darmansah Darmansah Darmansah Darmansah DARYANTI DARYANTI Debby Andriany Derris, Frima Desvi Anggrianda Dewanto, Heru Dewi ANGGRAENI Dhafi Iskandar, Muhammad Diah Ayu Ambarini Dian Alfia Purwandari Dian Alfia Purwandari Dian Primavera Widodo Dian Purwati, Wahyuni Diana Aulia Nuroktavia Diana Fajar Wati Diana Fajarwati Diana Fajarwati Diana Fajarwati Diana Fajarwati Diana Fajarwati Diana Fajarwati Dihin Septyanto Diki Ihwan Mulhaedi Dimas Angga Negoro Dimas Angga Negoro Dimas Angga Negoro Dimas Angga Negoro Dimas Angga Negoro Dimas Angga Negoro Dimas Angga Negoro Dimas Angga Negoro Dimas Imam Perdana Putra Dinda Ayu Fatmawati Dramawan, Yosep Dudi Permana Dwi Handoko Dwi Joko Siswanto E. 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