p-Index From 2021 - 2026
15.727
P-Index
This Author published in this journals
All Journal Media Komunikasi FPIPS Jurnal Manajemen Bisnis Jurnal Kawistara : Jurnal Ilmiah Sosial dan Humaniora Akmenika : Jurnal Akuntansi dan Manajemen Jurnal Manajemen Atma Jaya Jurnal Ilmiah Giga JBTI : Jurnal Bisnis : Teori dan Implementasi Jurnal Pilar Tadrib: Jurnal Pendidikan Agama Islam Jurnal IUS (Kajian Hukum dan Keadilan) Jurnal Ilmiah Ekonomi Islam QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama Jurnal Penelitian Pendidikan IPA (JPPIPA) Jati: Jurnal Akuntansi Terapan Indonesia Jurnal At-Tibyan: Jurnal Ilmu Alqur’an dan Tafsir JCES (Journal of Character Education Society) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Al-Iktisab: Journal of Islamic Economic Law Iseedu: Journal of Islamic Educational Thoughts and Practices International Journal of Community Service Learning IKRA-ITH ABDIMAS IKRA-ITH EKONOMIKA Jurnal Jatiswara Aptisi Transactions on Technopreneurship (ATT) Jurnal TAMBORA Jurnal Yudisial Valid Jurnal Ilmiah Specta Journal of Technology Journal of Research in Business, Economics, and Education Jurnal Riset Jakarta JIIP (Jurnal Ilmiah Ilmu Pendidikan) EKOTONIA: Jurnal Penelitian Biologi, Botani, Zoologi dan Mikrobiologi AKMENIKA Jurnal Kompilasi Hukum Jurnal Pengabdian dan Edukasi Sekolah (Jubaedah) Jurnal Abdimas Bina Bangsa Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Indonesian Collaboration Journal of Community Services (ICJCS) Jurnal Risalah Kenotariatan Jurnal Pijar MIPA Jurnal Bilqolam Pendidikan Islam Jurnal Sylva Lestari Jurnal Ekonomi, Bisnis dan Manajemen QiST: Journal of Quran and Tafseer Studies Jurnal Pengabdian Ruang Hukum Proceeding ISETH (International Summit on Science, Technology, and Humanity) Journal of Indonesian Psychological Science (JIPS) National Conference on Applied Business, Education & Technology (NCABET) Prosiding University Research Colloquium Populer: Jurnal Penelitian Mahasiswa Profit: Jurnal Manajemen, Bisnis dan Akuntansi IICSDGs Hexagon Melati: Jurnal Media Komunikasi Ilmu Ekonomi Griya Widya: Journal of Sexual and Reproductive Health Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMBE) Mutiara: Jurnal Penelitian dan Karya Ilmiah Multicultural Islamic Education Review Jurnal Bagian Hukum Pidana Fakultas Hukum Universitas Mataram Jurnal Ilmiah Ekonomi dan Manajemen Al-Mau'izhoh: Jurnal Pendidikan Agama Islam International Journal of Humanities and Social Science Studies Jurnal Manajemen Strategis Management Studies and Business Journal Indonesian Culture and Religion Issues MAXIMAL IURIS NOTITIA : JURNAL ILMU HUKUM PENG: Jurnal Ekonomi dan Manajemen Bina Bangsa International Journal of Business and Management Jurnal Ilmu Ekonomi, Manajemen dan Bisnis Indonesian Journal of Islamic Economic Law Jurnal Kemitraan Masyarakat Jurnal Kawistara Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa J-CEKI Jurnal Ekonomi, Manajemen, Akuntansi AJCD Varied Knowledge Journal Al Urwatul Wutsqa Iseedu: Journal of Islamic Educational Thoughts and Practices Juridische: Jurnal Penelitian Hukum Edumaspul: Jurnal Pendidikan
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : J-CEKI

Pandangan Gen Z: Customer Review Dan Customer Rating Terhadap Keputusan Pembelian Produk Di Marketplace Tokopedia Latifa, Havna Nur; Hidayat, Syamsul; Dwihandoko, Toto Heru
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 1: Desember 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v5i1.11368

Abstract

This study examines Gen Z’s perspective on the influence of Customer Reviews and Customer Ratings on purchase decisions in the Tokopedia marketplace. Customer Reviews are consumer feedback based on product or service usage experiences, while Customer Ratings are evaluations using a scale, typically represented by stars. Purchase decisions refer to the process of selecting a product after identifying needs, gathering information, and comparing alternatives. Employing a quantitative paradigm in conjunction with multiple linear regression analysis, this inquiry was oriented toward members of Generation Z residing within Mojokerto Regency, aged 17 to 28 years, who possessed both purchasing capacity and registered Tokopedia accounts. The selection of participants was executed through a purposive sampling technique, culminating in the acquisition of 100 valid respondents., and data were collected via questionnaires. The t-test results revealed that both Customer Reviews and Customer Ratings exert a constructive and consequential influence upon purchasing determinations, as evidenced by a probability value inferior to 0.05. The Adjusted R² value of 0.598 indicates that 59.8% of purchase decision variation is explained by these two variables, Whilst 40.2% is governed by heterogeneous contingencies external to the model’s explanatory domain. These findings highlight the crucial role of online reviews and ratings in shaping Gen Z consumers’ purchasing behavior.
Co-Authors Abdul Hamid Abdul Razak Abouzeid, Mohamed Sharei Ade Muhita Affandi, Lukman Agum W.P, Muhamad Agung Dharmawan Buchdadi Agung, Yusuf Ratu Agus Hikmat Ahda, M. Naufal Firosa Ahmad Gani Akhyar, Sayed Al Manar, Primadhika Alfia Zahro Amanda, Alvira Friska Amirsyah, Amirsyah Amiruddin Amiruddin Andiny, Putri Dwi Andri Nirwana AN Anggara, Taufik Muja Anggraeni, Juraedah Dwi Anneira Azzahra Arafi, Arafi Ardiansyah, Ruli Ardli, Erwin Riyanto Ari Anshori, Ari Arrahman, Rudi Asyiri, Abdul Atika Zahra Nirmala Atomy, Sri Bagaskara, Muhammad Dzulfikar Tri Bahtiar, Syamsul Bambang Priyambodo, Bambang Budi Utami D. Santiago, Nila Dellawati Denada Dermawan, Iwan Desiyani, Risma Eka Desma Yuliadi Saputra Deti Cahyati Dewi Gathmyr DEWI RAHMAWATI Dian Anggreini Dian Novita Diana Permata Nazibah Didit Haryadi Dinda, Novia Dini Purbani Dwi Nugroho Wibowo Dwihandoko, Toto Heru Eka Ardiansyah, Eka Ela, Ela ENCEP SAEFULLAH, ENCEP Endang Hilmi Ervizal AMZU Faesal, Andi Fatari Fathur Rohman, Fathur Fatimah, Ifat fatoni, malik Fauji, Ade Fauzi Widyawati Febri Ferdian Feoniy Amanda putri Ferdi Rizki Syahriar Filmizan Fima fatihatul makiyah Fitriana, Reva Helma Fitriana, Tri Anggraini Frischa Anggraeni Fuaturosida, Rika Furtasan Ali Yusuf Gomes, Nazario Gunawan, Dino Hadi Kurniawanto Hadi Muhamad R Hadiyuswara, Iyus Guntur Hambali, Ahmad Imam Hamidah . Hamidah Hamidah Handoyo, Buyu HENDRA GUNAWAN B11211055 Hermansyah, Wahyu Heru Kurnianto Tjahjono Hilman Luthfil Hadi, Muhammad Wafi Husbah, Husbah Husnul Khotimah, Sita Idi Amin, Idi Ifat Fatimah Iis Mariyam Ikhsan, Maulana Ilham Ilham Inaya Amalia Putri Inayati Inayati, Nurul Latifatul Indah Fitriani Indaryani, Anita Dwi Isman, I Isman, Isman Ivan Natsir, Nanda Jaka Wijaya Kusuma Jantung Negara, Kukuh Jayawarsa, A.A. Ketut Khoirunnida Khomarudin, Khomarudin khusnul khotimah Komarudin, Mochamad Fahru Kosasih, Fajar Gumilang Kurniaji, Jermanda Ridwan Laely Wulandari Laksmi Evasufi Widi Fajari Lalu Arafath Gymnastiar Rahman Latifa, Havna Nur Latifah, Nuraeni Leni Leni Leni Mardianah Lincawati, Iin Lubis Lubis, Lubis LUZIA, LUZIA HOMISA M. Ilmi Syiraf M. Wildan, M. M.Rudi Saputra Pratama Maftukhaturrizqoh, Olivia Makhfudoh Malik Fajar Fatoni Maulana Deni Erlangga Maulana, Akmal Maulana, Arif Fikri Maulana, M. Lutfi Meilanto Melinda Dwi Erintina Melinda Rochmah Meria, Lista Merliana, Miranti Mia Mulyani Zahra Miftahul Huda Millani, Aprilia Mita Melisa Febriani Moh Abdul Kholiq Hasan Mohamad Ali Mufidah, Khodijah Muh Nur Rochim Maksum Muhamad Subhi Apriantoro Muhammad Faiz Isra Muhammad Ramdhan Muhammad Saleh Muhammad Saleh Muhsinun, Muhsinun Muhtar Arifin Sholeh, Muhammad Muliani, Rika Ayu Munarfan, ZA Munawar Rahmat Munggaran, Ikram Kurnia Muslihudin, Muslihudin Muslimin Muslimin Mustika Via Baharsah Mustofa, Triono Ali Muthoifin Mutohharun Jinan Nabila Ummi Napisah, Nabila Nabilla Lutfia Naisa Laila Yasri Namira Rahmi Rizqia Nanda Ivan Natsir, Nanda Ivan Nani Rohaeni Nani Rohaeni Nita Apriyanti Noviyudin, Noviyudin Nungki Agustin Nurdianty, Salsabila Nurhasanah Nurmaesah, Nunung Ofan Sofian Ombi Romli P.L. Rika Fatimah Parman, Lalu Pathurahman, Irfan Putri , Kiky Alviana Putri Valentina, Alda Putri Wijayanti Kusuma Putu Widya Adnyani, Luh Radya Pito Brata, Dewa Gede Raehul Janah Rahmania, Nunung Rahmania, Rinny Rahmat Bukahri, La Ode Rahmayani, Ririn Ramadhan, Risky Ratna Suminar Resti Apipah Rhain, Ainur Rian Oki Firmansyah Rina Andriani Risdayani, R Risdayani, Risdayani Riyadil Jinan Robika Rodliyah Rofif, Wahid Fairuzziyad Rohmadi Rohmani, Annas Fajar Rudhy Akhwady Rustia, Eneng Sabinah Sadam, Muh Saepudin Saepudin Saepudin, Lalu Safariningsih, Ratna Tri Hari Sahara , Safira Saipudin, Lalu Salim, Hakimuddin Saputri, Salma Gusni sari budiarti Sari, Muflihatul Laela Setia Budi, Galih Setyaningtyas, Ayunda Kinasih Setyariningsih, Eny Sinta lidia sari Sismanto Sismanto Siti Ila Awaliah Siti Nurhasanah Sofa Fatihatun Nayiroh Solahudin, Muhammad Miftah Suci Tiara Saurma Sudirman Suflani Sugeng Sugeng Suhendar Suhendar, Suhendar Sulaeman, Yeni Sundari, Marta Suparno Suparno Supriaddin, Nofal Surani, Dewi Suryaningtyas, Rita Suseno, Bambang Dwi Syafril Syafril Syamsiar, Syamsiar Syarbini, Khatib Syiraf, M. Ilmi Tamami, Riza Taslim Arifin Tasya Aulia Taufan, Taufan Tazakka, Muhammad Adullah Teddy Iman Fatullah Thoyib, Fachri Muhammad Tokan, Abdurrahman Tripuspitasari, Yosi Ubaidillah, Aji Syailendra Ufran Ufran, Ufran Ulinnuha Ulinnuha Umi Prasasti Ummah, Shopiyatul Unggul Purwohedi Utomo, Aldy Prasetyo uzmah, Aulia safa'atul Vambudi, Viky Nur Viky Dheaurrayyani Wahono, Puji Wahyudi Prasetyo H Wanda Warits, Hakimah Waston Widodo, Prima Ariyo Wilyan, Radil Winingsih, Rosa Wiradana, Aditya Yahya Yahya Yanuar, Emsal Yanuri, Yusuf Rohmat Yermitha, Anjelye Yeti Dahliana Yolanda, Riska Dwi Yuana Putri Febriyanti Yuliah Yuliah Yulius Yulius Yundari, Yundari Yustiana Olfah Zaelani, Ahmad Zafira Az Zahra Zahra, Karen Zaidan N.H, Muhamad Zanatun, Anah Zulkarnain Zulkarnain