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The Mediating Role of Brand Equity in Viral Marketing, User-Generated Content, and Endorsements toward Brand Loyalty Haeruddin
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4256

Abstract

This study examines how brand equity functions as a mediating mechanism linking viral marketing, user-generated content, and endorsements to brand loyalty. The central aim is to gain a deeper understanding of how digital marketing initiatives cultivate customer loyalty by strengthening perceptions of brand equity. Using a quantitative design and analyzed through Structural Equation Modeling Partial Least Squares (SEM-PLS), data were collected from 554 active social media users in Indonesia. The results reveal that viral marketing, user-generated content, and endorsements each exert a significant positive influence on both brand equity and brand loyalty. Moreover, brand equity is found to mediate these relationships, underscoring its strategic significance as a bridge connecting marketing activities with consumer behavioral outcomes. The findings emphasize that authenticity, consumer engagement, and credible endorsements are critical drivers for building trust and fostering loyalty in the digital environment. This research enriches the current understanding of digital branding dynamics and offers practical insights for marketers in crafting integrated, consumer-oriented strategies that enhance both brand equity and sustained loyalty.
The Use of the Word “Kabura” (كبر) and Its Derivatives in the Qur’an: A Morpho-Semantic Study Al Mudassir, Khusnul Khatimah; Haeruddin; Zuhriah; Ramadhan, Ilham
Asalibuna Vol. 9 No. 02 (2025): Volume 09, Nomor 02, Desember 2025
Publisher : UIN Syekh Wasil Kediri, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/asalibuna.v9i02.6997

Abstract

This study examines the morpho-semantic mechanisms underlying the use of the word kabura (كبر) and its derivatives in the Qur’an. Variations in morphological patterns (wazn) are shown to significantly influence shifts in meaning across theological, ethical, and evaluative domains. The research employs a qualitative–descriptive, corpus-based approach using a complete retrieval technique to collect all Qur’anic instances of the root k-b-r. Data analysis integrates derivational morphology with Context Theory (Naẓariyyah al-Siyāq) to map evaluative polarity. The study identifies 161 occurrences distributed across 18 major derivational forms, consisting of 106 nominal (ism) forms and 55 verbal (fiʿl) forms. The findings demonstrate a systematic semantic pattern: (1) nominal forms such as al-kabīr and kibriyāʾ consistently express a positive evaluative pole denoting divine majesty; (2) verbal forms following the istafʿala pattern, such as istakbara, form a negative pole associated with human arrogance; and (3) several forms appear semantically neutral, with meanings determined entirely by context. These results offer pedagogical implications for Arabic language teaching, particularly in enhancing learners’ awareness of how morphological variation and contextual indicators jointly shape meaning in Qur’anic discourse, enabling more accurate interpretation and reducing semantic error.   Penelitian ini mengkaji mekanisme morfo-semantik dalam penggunaan kata kabura (كبر) dan berbagai turunannya dalam Al-Qur’an. Variasi pola morfologis (wazn) terbukti memengaruhi pergeseran makna pada ranah teologis, etis, dan evaluatif. Penelitian menggunakan pendekatan kualitatif–deskriptif berbasis korpus dengan teknik penelusuran menyeluruh terhadap seluruh ayat yang memuat akar k-b-r. Analisis data mengintegrasikan morfologi derivatif dengan Teori Konteks (Naẓariyyah al-Siyāq) untuk memetakan polaritas evaluatif. Hasil penelitian mengidentifikasi 161 kemunculan yang terdistribusi dalam 18 bentuk derivatif utama, terdiri atas 106 bentuk nominal (ism) dan 55 bentuk verbal (fiʿl). Temuan menunjukkan pola semantis yang sistematis: (1) bentuk nominal seperti al-kabīr dan kibriyāʾ membangun kutub evaluatif positif yang merepresentasikan keagungan ilahi; (2) bentuk verbal berpola istafʿala seperti istakbara membentuk kutub negatif terkait kesombongan manusia; dan (3) beberapa bentuk bersifat netral dan maknanya ditentukan sepenuhnya oleh konteks. Temuan ini memberikan implikasi pedagogis bagi pembelajaran bahasa Arab, terutama dalam meningkatkan pemahaman peserta didik mengenai hubungan antara variasi morfologis dan penanda konteks dalam pemaknaan wacana Qur’ani sehingga mengurangi risiko kesalahan interpretasi.
Strategi BAZNAS dalam Memberdayakan Ekonomi Kaum Dhuafa melalui Program Zakat Produktif di Kecamatan Malili Kabupaten Luwu Timur Abdullah Fikri Adnan; Mahmuddin; Muzdalipafah Sahib; Haeruddin
Jurnal Berita Sosial Vol 10 No 2 (2025)
Publisher : Universitas Islam Negeri Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to explore and determine how BAZNAS’s startegy in empowering the economy of the poor through productive zakat in Malili Subsdistrict, East Luwu Regency. This study has two research questions, namely: 1) The implementation of of productive zakat programs through the economic empowerment of the poor ini Malili Subsdistrict, East Luwu Regency. 2). The impact of productive zakat programs run by BAZNAS’s in improving the economics independence of the poor in Malili Subsdistrict, East Luwu Regency. This study uses a descriptive qualitative method with an empowerment and scienftific approach. Primary data was obtained through observation, interviews with the head of BAZNAS, two BAZNAS employees, two community leaders and six undreprivuleged people who were the beneficiaries of productiv zakat, as well asdirect documentation in the field. Secondary data was obtained through literature in the form of books, journals, internet and other reading sources related to the study. The results of this study indicate that the empowerment of the poor through productive zakat is running well in accordance with its mechanism, namely the collection of zakat from muzakki. Then, the distribution and utilization of zakat to the poor as a form of productive zakat utilization program. To be targeted for BAZNAS productive zakat, mustahik can submit a proposal or BAZNAS itself can go be seen from the increase in business capital income to the increase in the economic independence of the poor. The implications of this research are: 1) the importance of increasing assistance and training for the poor, not only by providing help but also by continuing to provide skills training so that the products sold are more dominant in the line with trends and keep up with the times. 2) The importance of BAZNAS in facilitating business development networks with broader partners. 3) Expanding the target receipients of assistance, not only to poor entrepreneurs, but also to poor widows and orphans whoo may have the potential to run a business but don’t have the capital.
Sharia Financial Accountability in the Property Sector: Implementation of Murabahah and Istishna’ Transactions Azis, Indrawan; Haeruddin
Jurnal Ilmiah Akuntansi Kesatuan Vol. 14 No. 1 (2026): JIAKES Edisi Februari 2026
Publisher : Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jiakes.v14i1.4823

Abstract

The growth of the Islamic property industry in Indonesia requires accounting systems that not only comply with financial accounting standards but also align with Sharia principles. The complexity of cash and credit-based home sales transactions places accounting systems as a crucial instrument in ensuring transparency, accountability, and Sharia contract compliance. This study aims to examine the implementation of accounting systems for cash and credit home sales in Islamic property companies, focusing on revenue recognition, contract conformity, and internal control mechanisms. A qualitative case study approach was employed through in-depth interviews, observation, and document analysis. The findings reveal that the company has applied Sharia principles in determining cost structures, profit margins, and contract documentation. However, technical limitations persist, particularly the absence of formal written accounting policies and the lack of digitally integrated accounting systems. These findings emphasize the importance of standardized accounting policies, strengthened accounting information systems, and improved internal controls to support consistent and reliable Sharia-based accounting practices. This study contributes theoretically to Sharia accounting literature in the property sector and practically offers strategic recommendations for developers to enhance the quality of Sharia-based financial reporting.
Assessing Student Performance Designing Props and Experiments Physics In Learning Team Base Project For Subject Instrumentation Werdhiana, I Komang; Haeruddin; Jarnawi, Muhammad; Syamsuriwal
Jurnal Penelitian Pendidikan IPA Vol 11 No 2 (2025): February
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v11i2.10126

Abstract

Performance assessment is an important part of learning that applies the team-based project method. This study aims to describe student performance in designing physics teaching aids and experiments in terms of active participation, understanding of the material, presentation skills and products. This study uses a descriptive method. Data were obtained through observation sheets and rubrics and assessment sheets. Data analysis for active participation, understanding of the material, and presentation skills was carried out by determining the number of students who obtained scores according to each category (very good, good, quite good, and less good) then expressed as a percentage. Data analysis for product assessment was carried out by determining the average score of each product and converting it to a score of 100. There were 29 students who were the sample of the study. The results of the study showed that students who participated actively were predominantly in the sufficient and less active categories. The percentage of students who understood the material was predominantly in the understand and understand enough categories. Students' presentation skills were predominantly in the good category. All the results of the teaching aid designs were in the very good category. There were three experimental design results in the very good category and three others in the good category. Based on the research results, it can be concluded that students are able to design physics demonstration tools and experiments in terms of active participation, understanding of the material, presentation and product skills, through team-based project learning.
Co-Authors - Indrawan Azis, - A. Rizki Amelia AA Sudharmawan, AA Abdul Nashar Abdul Rahman Abdul Rahman Sakka Abdullah Fikri Adnan Abraham Afrianti S. Lamuru Agus Riyadi Ahmad Arief Ahmad, Mirna Ahri, Reza Aril Aigistina, Aigistina AKHMAD Akhyar, Ramaulvi Muhammad Al Mudassir, Khusnul Khatimah Alexsandro Alfina Baharuddin Alkamalia, Wa Ode Alma Amelia, Andi Rizki Amir, Fitriah Amir, Haeril Andi Darmawansyah Andi Muh. Taqiyuddin BN Andi Multazam Andi Nurlinda Andi Rizki Amelia Andi Rustandi Andi Tenri Agung Andira Nurqalbi Anggraini Ryzky Diah Anin, Tince Yunarwati Annisa Anwar Aqilah Nurulwaqhia Arif Rahman Arifin, Nurbaeti Aripradono, Heru Wijayanto Arni Rizqiani Rusydi Asriati Auliasari, Putrysuci Awaluddin AYU LESTARI Azainil Azainil Bariun , La Ode Baso, Budiman Besse Wahyuni Cahyana Mandasari Chairun Annisa Aryanti Chandra Wijaya, Kevin Darmansyah Darsikin Dayu Triana Paramita Deswalita, Aisyah Fitri Devi Dwi Pebriani Dewi Rizki Ramadhaningrum Dhea Maharani Ella Andayanie Elpisah, Eka Apriyanti Elvis Endah Wahyunuing Asih Eril, Eril Fachrin, Suharni a. Fadly Fajrin, Kurniawati Fatmah Afrianty Gobel Fatmawati Fatmawati Fitri Suci Rahmadani Fitriah Amir Fratiwi, A. Fira Friska Amelia Arale Gautama Gautama Wijaya Gunawan Gunawan, Inra H. Abdul Hafid Hamini Hamzah, Wardiah Hardianto, Ulvab Harpiana Rahman Hartia Ningsih, Sri Mutmainna Haryaka, Usfandi Hasaruddin Hasiah, Khusnul Hidayani, Sri Husnul Hotimah Husnul Hotimah, Husnul I Komang Werdhiana Ibrahim Ibrahim Ahmad Ibrahim Ahmad Ibrahim Baso, Andi Hadi Ibrahim Ibrahim Idhar Darlis Idris Saputra Idris, Fairus Prihatin Idris, Musfira Ielda Paramita Ika Fatmawati S Ikhram Hardi S Ilham Azis Ilham Ramadhan Imhar AR. Nailu Iqbal AR Iru, Wa Ode Sarmine Irwanti Said Jamali, Hisnol Jumiyati, Sri Junainah Juraid Abdul Latief Jusalim Sammak Juweni Kukuh Prakoso, Kukuh Kurnia Cantra Kurniawati Fajrin Kusmiati, Tati Kusumaningrat La Harimu La Harimu La Ode Adi Parman Rudia Laili Komariyah, Laili Lau, Wilsen Levia, Yayang Liskha Ayuningrum Madinatul Munawwara Mahirullah Mahmuddin Mahmuddin Mandasari, Eka Cahyana Maria Yosephine Simbolon Mariati Marliyah Masriadi Maulidiyah, Arum Memed Khumaedi Mirna Ahmad Mohammad Jamhari Muh. Multazam Muhammad Anshar Muhammad Ayyub Amin MUhammad Dakhri Muhammad Ikhtiar Muhammad Jarnawi Muhammad Ramli Muhammad Said, Nurhidayat Muhammad Taufik Mulyana, Wa Ode MUNIRA Muzdalipafah Sahib Nada Shofa Najwa, Siti Halimah Nashar , Abdul Nashar, Abdul Nawir, Burhanuddin Nihan Kristiyani Nimatul Mamuriyah Noorbaya Siti Nur Aziza Ramadani Nur Helminah Nur Iman Rudinah, Mahesa Nurbaeti Nurbaety Nurfadillah Nurfardiansyah Burhanuddin Nurgahayu Nurhayati Nurhayati Nurhikma Nurjannah Nurlansi Nurmiati Muchlis Paridah Pebriani, Devi Dwi Pertiwi Desi Prasetyo, Stefanus Eko Putri Samri Qhumairah, Alvira Rafia Rahman Hasima Rahmatullah Rahmi Rahmi Rasyidin Abdullah Ratnaningtiyas, Deltha Wati Isti Reza Aril Ahri Richard Riky Ristanto Gari Sabariman Sabariman Sahib, Muzdalipah Sahidin, La Ode Salijah, Erni Samsidar Jamaluddin Samsualam, Samsualam Saputra, Galih Yudha Sari, Anisa Permata Satkar Umara Septiyanti Shadri Muliadi, Miftah Nurindah Siti Nurjannah Sitti Fatimah Sitti Halijah Sitti Patimah Sofya A. Rasyid Solly Aryza Sopiyan Sri Wahyuni Basoka St. Jawiah Stefanus Eko Prasetyoi Sudarman, Dirman Sudirman supahar Sutrisnaniati, Eli Syahrir, Romeo Syaiful Bachri Syamsuriwal Taufik Tahir Theodora, Novieta Christina Toding, Sukanto Vivin Elfitriyah H.S WA ODE ASRI YANTI Wa Ode Mulyana Wa Ode Samine Iru Wahyuni, Andi Indri Wahyuni, Ni Gusti Ayu Putu Eka Sri Werdhina, I Komang Widiayati Widyatmike Gede Mulawarman WINDA Yahya, Masrur Yulianto, Andik Yuliati Yuliaty Yunita, Elisa Yusuf, Rezky Aulia Zuhdan Kun Prasetyo Zuhriah