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Taufiq Taufiq
Dosen Pendidikan Fisika FKIP Universitas Sriwijaya, Sumatera Selatan, Indonesia
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Journal : Al Dzahab

 1 
Consumer Behavior in the TikTok Era: An Islamic Consumption Perspective—A Systematic Literature Review Rahmi, Mutia; Malahayatie, Malahayatie; Taufiq, Taufiq
Al Dzahab Vol. 7 No. 1 (2026): Al Dzahab: Journal of Economics, Management, Business and Accounting
Publisher : Institut Agama Islam Negeri Kerinci

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32939/dhb.v7i1.5631

Abstract

Purpose: This study aims to examine the challenges and implementation of Islamic consumption principles in the digital era, particularly in shaping consumer behavior on TikTok. The study highlights key issues such as digital consumerism, algorithm-driven influence, and the emergence of hedonistic consumption patterns that may contradict Islamic values. Design/Methodology/Approach: This study employs a qualitative approach using a systematic literature review method. It synthesizes and critically evaluates prior studies on Islamic consumption and digital consumer behavior to develop a comprehensive understanding of consumption practices in the TikTok era. Findings: The findings reveal that the implementation of Islamic consumption principles on TikTok faces substantial challenges. The dominance of consumerist culture, limited literacy regarding halal and ethical consumption, and the persuasive nature of TikTok’s algorithm encourage impulsive and excessive consumption. These conditions create a gap between actual consumer behavior and Islamic values such as moderation (wasatiyyah) and responsibility. Research Implications: This study underscores the importance of strengthening Islamic consumer literacy and promoting ethical digital consumption. Strategic efforts such as value-based content creation, public education on halal consumption, and support for responsible consumer behavior are essential to align digital consumption practices with Islamic principles. This study also contributes theoretically by integrating Islamic consumption ethics with contemporary digital consumer behavior.
Co-Authors ABDUL BASHIR, ABDUL Abdul Latief Abubakar Abubakar Achmad Soeharto Adnan, Nazeli Agam Thahir, Muhammad AH. Asari Taufiqurrohman Ahmad, Andi AKHMAD NOOR Akramunnisa, Akramunnisa - Alchalil Alchalil Ali muhajir, Ali Alkahfi, Bayu Dharmaraga Alkatiri, Rahmawaty Alkhaidir, Alkhaidir Amaliah, Tadzkirah Amarullah, Amarullah Ananda, Faisar Anas Arfandi Anas, Mukhtar Andaiyani, Sri Andini, Andini Anik Kunantiyorini Anwar Anwar Anwar Sadat Aravik, Havis Ari Fahrial Syam Arief, Muyassir Arif, Muyassir Ariska, Nana Asniar Asniar ASRIL ASRIL Asrita, Asrita Astia Putri Audy Audy Azhar, Zahroel Azwar Azwar Bagio, Bagio Baharuddin, Muhammad Rusli Batubara, Maryam Bernadette Robiani Besse Herdiana Bongso, Saiful Bukhari Bukhari C Rinaldi A Lesmana Cucu Solihah Dahlan Abdullah Darise, Gina Nurvina Darmawi . Denmar, Denmar Dirta Pratama Atiyatna Dwi Darma Puspita Sari Dwi Edi Wibowo Ery Agus Priyono, Ery Agus Ery Wati Ezzerouali, Souad Ahmed Fahrul Basir Fajri, Maulidil Fajriana, Fajriana Faliqul Isbah Fanani, Ahmad Aziz Faridi Faridi Farisya, Putroe Fatimatus Zahra, Fatimatus Fatwa, Islami Fikhri, Aditya Aziz Firdausi, Huriyatul Fitriani A , Fitriani A Fitriani Fitriani Hamdhana, Defry Hamdi Akhsan Hamidi Hamidi Hamira, Hamira Hardiana, Hardiana Harjomulyadi, Sarwono Hendrawan, Yoni Heriyanto Heriyanto hery saputra Humaedi Ichsan Hamidi Idrus, Muhammad Ainun Ilham, Abrari Ilmudinulloh, Rafiud Insani, Sri Ayu Inten Meutia Iqbal Iqbal Irwan Irwan Ishak, Zulkarnain Islami Fatwa Izzati, Nurul Jakfar, Sukandar Jumadi Jumadi Jumarniati, Jumarniati Junaidi Junaidi karmila karmila Khaidar, Al Lannyati, Niniek Lasido, Nur Allan M. Hatta Ma'rufi, Ma'rufi Maharani Maharani, Maharani Mahfud Sholihin Mahmud, Ihsan Mainan, Cut Malahayatie, Malahayatie Mamonto, Samsul Bahri Marhayudi, Putut Mashuri, Imam Maulana, Nora Maulida, Nanda Rizka Mega, H D Melly Ariska Miftha Pratiwi Mila Safitri, Mila Mirunnisa Mirunnisa Mirunnisa, Mirunnisa Misraeni, Misraeni Muchlis Abdul Muthalib Muhammad Arif Muhammad Daud Muhammad Fikry Muhammad Ilyas Muhammad Yusuf Muhammad Zakaria Muhammad Zulham Muhibuddin Muhibuddin, Muhibuddin Mukhlis Mukhlis Mukhsinin, Iqbal Munar Munar Munirul Ula Murni Yuniwati, Murni Musriandi, Riki Mustakim Mustakim Mutiara Arlisyah Putri Utami Napitupulu, Diana Ria Winanti Nasrah, Sayni Natyanna, Sheila Nazaruddin, Saiful Niko Halpito, Fauzi Wahyu Nur Khasanah Nur Rahmah Wahyuddin Nurdin Nurdin Nurhayati Nurhayati Nurhayati, Is Nurjannah Nurjannah Oslan Jumadi Pagiling, Eka Pasalli, Hastria Pasaribu, Simon Alex Patmaniar, Patmaniar Patobun, Patobun Putra, Iwandikasyah Putra, Muhammad Deni Qhisthina Atikah Rahmi, Mutia Razali Razali Rosdiana Rosdiana Rudi Hartono Ruhama, Ruhama Ruhamah Ruhamah Safruddin Saleh, Muhammad Arif Sami'an, Sami'an Santi Santi Sardianto Markos Siahaan, Sardianto Markos Sari, Cut Jora Sayuti, Muhammad Seprina, Iin Setiawan Setiawan Setiyowati, Devi Ariska Siahaan, Sardianto Marcos Siraj Siraj Siregar, Zulfikar Ali Buto Suci Maulina Sugito - Suhel Suhel Suhendro Suwarto, Suhendro Sukanto Sukanto Sukmawati Sukmawati Sumartan Sumartan Sumartono, Arief Muhammad Suparmin, Sudirman Suryaningsih, Nur Anny Syahputra, Angga Syahputra, Azhar Syahputra, Wawan Syamsiar, Syamsiar Syamsidah, Syamsidah SYAMSU ALAM Syamsuddin, Syaiful Syukriah Syukriah, Syukriah Tiyas Vika Widyastuti Trisna Trisna, Trisna Tuje, Ihzattul Faudzan Usman, Ismail K Uyun, Nadirotul Wafda, Andi wahyuni wahyuni Waty, Eri Widya Putri Ramadhani Witri, Witri Yenny Anwar Yuliandari, Widyanti Yunisvita, Yunisvita Yuyun Yulianah Zamruddin Hasid Zulfikar Ali Buto Zulmiardi, Zulmiardi Zuraida Zuraida Zuraidawati Zuraidawati, Zuraidawati