Article Per Year (5 Year)
p-Index From 2021 - 2026
12.274
P-Index
This Author published in this journals
All Journal Berkala Perikanan Terubuk Jurnal Akuntansi dan Pajak Adi Widya : Jurnal Pengabdian Masyarakat Jurnal Global Citizen : Jurnal Ilmiah Kajian Pendidikan Kewarganegaraan Jurnal Perikanan Universitas Gadjah Mada Owner : Riset dan Jurnal Akuntansi Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi Jurnal Kebijakan Sosial Ekonomi Kelautan dan Perikanan Journal of Indonesian Tourism, Hospitality and Recreation Jurnal Manajerial Jurnal Penyuluhan Perikanan dan Kelautan Jurnal Ilmiah Edunomika (JIE) PENA AKUATIKA : JURNAL ILMIAH PERIKANAN DAN KELAUTAN ASSET: Jurnal Manajemen dan Bisnis Journal of Management - Small and Medium Enterprises (SME's) Economics and Digital Business Review Poltekita: Jurnal Pengabdian Masyarakat SPRINTER: Jurnal Ilmu Olahraga Jurnal Abdimas Sangkabira Jurnal Muhammadiyah Manajemen Bisnis (JMMB) JAGO TOLIS : Jurnal Agrokompleks Tolis Jurnal Arastirma Jurnal Kewarganegaraan KESANS : International Journal of Health and Science ACROPORA: Jurnal Ilmu Kelautan dan Perikanan Papua PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia Svasta Harena: Jurnal Ilmiah Gizi Jurnal Pengabdian Masyarakat Lentora Gladi : Jurnal Ilmu Keolahragaan Physiotherapy Health Science (PhysioHS) Journal of Innovation Research and Knowledge PENA ABDIMAS : Jurnal Pengabdian Masyarakat SAINSTEK Prosiding University Research Colloquium Safari : Jurnal Pengabdian Masyarakat Indonesia Jurnal Profesional Fisioterapi Jurnal Karya Pengabdian Teknik Mesin Jurnal Pemantik Cakrawala: Jurnal Pengabdian Masyarakat Global Inisiasi Jurnal Fisioterapi dan Kesehatan Indonesia Innovative: Journal Of Social Science Research Jurnal Pengabdian Masyarakat Bangsa Jurnal Terapan Ekonomi dan Bisnis (JTEB) Research Horizon Jurnal Ilmu Kedokteran dan Kesehatan Indonesia Academy of Social Science and Global Citizenship Journal Jurnal Dunia Ilmu Kesehatan Jurnal Pengabdian Masyarakat Svasta Harena MULTIPLE: Journal of Global and Multidisciplinary Jurnal Pengabdian Kepada Masyarakat Belida Indonesia JTH: Journal of Technology and Health Jurnal Pengabdian Masyarakat Jurnal Difusi Ipteks Legowo VISA: Journal of Vision and Ideas FISIO MU: Physiotherapy Evidences Integralistik Poltekita: Jurnal Ilmu Kesehatan Jurnal Perikanan IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita Jurnal Pengabdian Masyarakat Manage Majalah Teknik Mesin Jurnal Keselamatan Transportasi Jalan Poltekita: Jurnal Pengabdian Masyarakat Madago Community Empowerment for Health Journal Proceeding of International Conference on Social Science and Humanity Jurnal Ilmu Kedokteran dan Kesehatan Indonesia Miracle Get Journal Sustainable Applied Modification Evidence Community
Wijianto Wijianto
Program Studi Budidaya Perairan Fakultas Perikanan Universitas Pekalongan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 99 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Manajerial

 1 
The Influence Of Social Influence And Product Variations On Purchasing Decisions Ideania Flowery In Ponorogo With Purchase Intention As An Intervening Variable Munawwaroh, Rita Tsaniatul; Chamidah, Siti; Wijianto, Wijianto
Jurnal Manajerial Vol 12 No 01 (2025): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v12i01.9377

Abstract

Background - The development of the creative economy in Indonesia has shown a significant increase. One sector that is experiencing rapid growth is the florist industry. In an increasingly competitive florist industry, businesses such as Ideania Flowery face challenges to stay ahead in a growing market. Factors such as social influence and product variety are important elements in influencing consumer purchasing decisions. Aim - The purpose of this study is to prove the relationship between social influence variables and product variations on purchasing decisions and how the role of purchase intention as a mediating variable on the influence of social influence and product variations on purchasing decisions, and how the role of purchase intention as a mediating variable on the influence of social influence and product variations on Ideania Flowery consumer purchasing decisions. Design/ Methodology/ Approach - This research is a quantitative research with data collection method using questionnaires distributed through google form to 84 respondents from Ideania Flowery consumers with purposive sampling technique. Data measurement uses a Likert scale of one to five. The data analysis used in this research is SEM (Structural Equation Modelling) through the SMART PLS 4.0 application with a mediation analysis model. Findings - The results showed that social influence has a significant effect on buying interest of Ideania Flowery consumers, product variations have a significant effect on buying interest of Ideania Flowery consumers, social influence has a significant effect on purchasing decisions of Ideania Flowery consumers, product variations have an insignificant effect on purchasing decisions of Ideania Flowery consumers, purchase interest has a significant effect on purchasing decisions of Ideania Flowery consumers and purchase interest acts as a mediator on the effect of social influence on purchasing decisions, and purchase interest acts as a mediator on the effect of product variations on purchasing decisions of Ideania Flowery consumers. Research Implications - This research has a significant impact on consumers and the company Ideania Flowery, and can provide benefits for consumers in providing education to be wiser in making purchasing decisions, by paying attention to needs and not just social influence or the attractiveness of diverse products. Then it will be useful for the company Ideania Flowery, more complete knowledge about the influence of social influence and product variety in influencing purchasing decisions, so that it can help companies to develop more effective marketing strategies. Not only that, the company can also provide added value through products and can strengthen consumer attractiveness and encourage sales. Research Limitations - This study only involved 84 respondents who are consumers of Ideania Flowery in Ponorogo, so the results may not apply to consumers in other areas.
Co-Authors 'Aanatunnisa, Isti Abi Ardana Adha, Faradila Risky Adhy Kurniawan Adhyanti Adi Santoso Adji, Setyo Afif Faishal Afifah, Izzatul Agustyaningsih, Nur Afni Akbar, Bota Muhammad Al Farizy, Muhammad Hasbi Alip Sugianto, Alip Amalia Faradilla Rahim Ambar, Ambar Anindita, Putri Maharani Anugrah, Welya Nesvi Aprillia, Chindy Ardiansyah, Farhan Ahmad Arianto, Serina Laurenza Putri Arif Abdullah Arif Pristianto Arsifanto, Achid Muyassar Arya, Engla Harda Ashari Fahrurrozi Asomah, Nur Eli Asrani, Muhammad Aulia Rahmi, Aulia Azhari Fahrurrozi Azizah Rahma Sarita Azizah, Elvira Bagus Kuncoro Aziz Benny Diah Madusari Betaditya, Dika Br Ginting, Erma Juana Bramastia, Bramastia Budi, Ilham Setya Budidardi, Tatag Buyung Junaidin, Buyung Candriasih, Putu Chamidah, Siti Darsini . . DEWI SARTIKA Dewi, Yuli Ani Setyo Dg Magemba Dg. Mangemba Dian Kurniasari DIAN LESTARI Diani Qomara Dewi Dinna Firstiany Dinna Firstiany Djadid Subchan Dwi Mutiara Dwi Rosella Komala Sari Dwi Warni Wahyuningsih Edi Sugiarto Erica Dimashanda Ermawati Ermawati Fadhil, Taufiq Fuad Fahmi Hafid Fahrurrozi, Ashari Farid Rahman Fatchul Huda Fatimah As-Syifa Khairunnisa Fauzia Riska Saputri Ferdyan Dimas Mahendra Fery Setiawan Fikriyah, Istimrorul Najibatil Fitri, Ana Amaliya FITRIYA NINGSIH Galonso, Nitro Ginkha Aryana, Arsyad Hadi Sumarsono Hana Muhammad Hana Yulianti Muhammad Hanifa, Miftahul Fauziah Hapy Ardiaviandaru Siamy Harmasto, Eko Hartono, Arif Hasan, Sri Murniawati Hasan, Sri Musriawati Hasbi Al Farizy, Muhammad Hayati Soeprapto Hendra, Zulnanda Heri Ariadi Heri Ariadi Heri Ariadi Iis Diatin Ika Devy Pramudiana Ika Farida , Ulfah Irawati Tampuyak Irzal Effendi Istianto, Bambang Jannah, Nadiya Izzatul Kalaha, Evelin Kalasta Ayunda Putri Khairunissa, Hatifa Khairunnisa, Fatimah As-Syifa Kuncoro, Bhakti Dwi Kurnianingsih, Mutiah Kurniati Dwi Utami Kurniawan, Ardianto Kusumandari, Edward lestari, sulis Linayati Linayati Linayati, Linayati M. Halim Machmud Al Rasyid, Machmud Maghfiroh * Maghfiroh Maghfiroh Maghfiroh Maghfiroh Maharani, Aira Tika Maharani, Anissa Suci Maharani, Audry Putri Maysaroh, Sindi Ma’ruf Dwi Mohammad Bahrus Syakirin Muchtarom Muchtarom, Muchtarom Muflihah, Nurul Muhammad Furqon Hidayatullah Muhammad Hendri Nuryadi, Muhammad Hendri Muhammad Zulkham Yahya Muhammad Zulkham Yahya Muhammad, Hanna Y Munawwaroh, Rita Tsaniatul Mustoffa, Ardyan Firdausi Nabila, Ariska Nailatul Khoiroh Naning Kristiyana, Naning Naufal, Adnan Faris Nauval Rabbani Ni Nyoman Murti Nihayatus Sholichah Nila Oktaviani Nitro Galenso Niwayansari, Fira Nur Iffani Khoirun Nisa Nurarifah Nurratri, Annisa Kusuma Pangestu, Mustaqiim Prabandari, Paundra Fatikah Prabowo, Anggit Bayu Prabowo, Arsy Candra Praiswara, Rifkhi Prasetyaningsih, Erni Prasetyo, Ardhin Prastiwi, Meili Gilda Purnomo Gani Purwatama, Galeh Putri Satrio, Alifia Azzahra Putri, Ayu Aswidia Putri, Shintia Nanda Qonitah Faizatul Fitriyah Raharjo Raharjo Ramadhani, Suci Indah Randa, Meybi Resty Noflidaputri Riawan Riawan, Riawan Rini, Rini Triastuti Rosella Komalasari, Dwi Rozikin, Iftisar Rukman Rukman Rukmi Ayu Permana Salma Hira Ayu Setyara Salsabila, Brissa Isabel Salsabila, Roisul Kripsiana Sapto Pramono Sarah Della Rossa Sarjito - Sartono Putro Satrio, Alifia Azzahra Putri Sepang, Mareyke Yolanda Lusia Sepfiana, Gerarda Shella Pratama Sigit Saputro Siti Khadijah Sitompul, Muh. Ghozy Rezki Ramadan Slamet Riyadi Sri Hartono Sri Musriniawati Hasan Subchan, Djadid Subroto Sudarwanto, Anita Maharani sukmawati Sukmawati Sukmawati Supramono, Agus Suryani, Adelia Susilo, Ridwan Andi Syaban, Alfath Satria Negara Syakirin, M Bahrus Syauqi, Abdurrafi Fajar Tampuyak, Irawati Tamrin, Ike Nurjanah Tatag Budidardi Taufik Eko Susilo Tiara Fatmarizka Tiwow, Marlin Tri Sudaryanto, Wahyu Tri Yusufi Mardiana Ubaidulloh Fatkhul Hami Ulfah, Ika Farida Umi Budi Rahayu Wahna Widhianingrum, Wahna Wahyu Tri Sudaryanto Wahyu Vera Wardani WAHYUNI wahyuni wahyuni Widhianingrum , Wahna Widya Noventari Widya Noventari, Widya WINARNO Winarno Winarno Y. Hadiroseyani Yuni Sulistiawati Yusuf Arianto Yuyun Suprapti Zumrotul Muadzimah