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All Journal Journal of Degraded and Mining Lands Management English Review: Journal of English Education Elkawnie Jurnal Elemen Jurnal Teknik Mesin Jurnal Rekayasa Sipil dan Lingkungan Jurnal Pendidikan Bahasa Indonesia Dinamisia: Jurnal Pengabdian Kepada Masyarakat Manajer Pendidikan: Jurnal Ilmiah Manajemen Pendidikan Program Pascasarjana Jurnal Kesehatan Manarang HARMONI Scientific Journal of Reflection : Economic, Accounting, Management and Business Chemistry Indonesian Journal of Chemical Research SEIKO : Journal of Management & Business J-SAKTI (Jurnal Sains Komputer dan Informatika) AIJER: Algazali International Journal Of Educational Research Journal of Humanities and Social Studies Seminar Nasional Lahan Suboptimal DIDAKTIKA : Jurnal Kependidikan Poltekita : Jurnal Ilmu Kesehatan Islamika: Jurnal Keislaman dan Ilmu Pendidikan JURNAL ILMIAH OBSGIN : Jurnal Ilmiah Ilmu Kebidanan & Kandungan JURNAL SeMaRaK Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Paedagogy An Nisa' Disiplin : Majalah Civitas Akademika Sekolah Tinggi Ilmu Hukum sumpah Pemuda Dakwah: Jurnal Kajian Dakwah dan Kemasyarakatan Economics and Digital Business Review Community Empowerment International Journal of Artificial Intelligence and Robotics (IJAIR) Jurnal Kewarganegaraan Jurnal Vokasi Informatika (JAVIT) J-SAKTI (Jurnal Sains Komputer dan Informatika) Tarbawi: Jurnal Pendidikan dan Pemikiran Islam BABASAL English Education Journal Jurnal Pendidikan Indonesia Gemilang Jurnal Manajemen Dakwah Journal of Economics Review (JOER) Journal of Agriculture (JoA) Universal Journal of Science and Technology Histeria: Jurnal Ilmiah Sosial dan Humaniora Al-Hiwalah : Journal Syariah Economic Law Jurnal Pengabdian Pada Masyarakat Innovative: Journal Of Social Science Research Dikdimas : Jurnal Pengabdian Kepada Masyarakat Paradoks : Jurnal Ilmu Ekonomi Jurnal Ilmiah Swara MaNajemen (Swara Mahasiswa Manajemen) Al Gizzai: Public Health Nutrition Journal Proceeding National Conference of Christian Education and Theology JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Jurnal Ilmiah Ekonomi dan Manajemen The Journal of Business and Management Research Jurnal Pendidikan Abad Ke-21 Khidmat : Jurnal Pendidikan dan Ilmu Sosial Al-Jamahiria : Jurnal Komunikasi dan Dakwah Islam PANDAWA : Jurnal Pengabdian kepada Masyarakat Advances in Management & Financial Reporting Advances in Human Resource Management Research Advances in Business & Industrial Marketing Research Advances in Community Services Research Advances: Jurnal Ekonomi & Bisnis Jurnal Intelek Insan Cendikia JER Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research Madrasah Ibtidaiyah Research Journal International Journal of Law Social Sciences and Management Jurnal Ilmiah Mahasiswa Pendidikan Ekonomi Jurnal Geografi, Lingkungan dan Kesehatan Jurnal Ilmu Multidisiplin Jurnal Ilmiah Kesehatan Sandi Husada Jurnal Ragam Pengabdian Ulil Albab Amanah Mengabdi Singkite Journal Jurnal Pendidikan Dasar SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa Sasambo: Jurnal Abdimas (Journal of Community Service) Atestasi : Jurnal Ilmiah Akuntansi Tanjungpura Acta Borneo Journal Agroscript: Journal of Applied Agricultural Sciences Al-Infaq : Jurnal Ekonomi Islam Disiplin : Majalah Civitas Akademika Sekolah Tinggi Ilmu Hukum sumpah Pemuda
Zakaria Zakaria
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Journal : Advances in Business

 1 
The Role of Brand Attitude to Mediate Electronic Word of Mouth on Purchase Intention Bundu, Velicia N; Zakaria, Zakaria; Labo, Irwan Adam
Advances in Business & Industrial Marketing Research Vol. 2 No. 3 (2024): June - September
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/abim.v2i3.252

Abstract

Purpose: This study aims to investigate the role of Brand Attitude as a mediator in the relationship between Electronic Word of Mouth (eWOM) and Purchase Intention.   Research Design and Methodology: His research employs a quantitative survey approach. Data were collected from 171 respondents who were guests at Suni Garden Lake Hotel & Resort Sentani. The validity and reliability of the research instruments were tested, and analysis was conducted using Structural Equation Modeling (SEM) to examine the relationships between variables.   Findings and Discussion: The main findings indicate that eWOM positively and significantly affects Brand Attitude and purchase Intention. The regression results show that Brand Attitude mediates the relationship between eWOM and Purchase Intention, thus strengthening the impact of eWOM on consumer purchase decisions. Implication: The implications of this study highlight the importance of effectively managing eWOM to enhance Brand Attitude and Purchase Intention. Marketers can leverage positive reviews and constructive interactions on social media to strengthen Brand Attitude. This study also opens opportunities for further research to explore how specific elements of eWOM influence Brand Attitude and Purchase Intention across different demographic segments and cultural contexts.
The Influence of Reliability on Customer Loyalty Mediated by Customer Satisfaction Rizkina, Ayuni Kurnia Agung; Zakaria, Zakaria; Labo, Irwan Adam
Advances in Business & Industrial Marketing Research Vol. 3 No. 1 (2025): October - January
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/abim.v3i1.301

Abstract

Purpose: This study aims to examine the effect of reliability on customer satisfaction and loyalty at the Hendrikus Tax Consulting Office in Jayapura, with customer satisfaction acting as a mediator. The primary hypothesis posits that service reliability enhances customer satisfaction, boosting customer loyalty. Research Design and Methodology: The research employs a quantitative survey method, collecting data through questionnaires distributed to 97 purposively sample respondents from the office's client base. Data analysis was conducted using SmartPLS version 4, evaluating measurement and structural models to test validity, reliability, and hypotheses. Findings and Discussion: The results indicate that service reliability positively and significantly affects customer satisfaction (t-statistic 8.042, p-value 0.000) and customer loyalty (t-statistic 1.986, p-value 0.048). Customer satisfaction substantially mediates the relationship between reliability and loyalty (t-statistic 4.969, p-value 0.000). Implications: These findings suggest that enhancing service reliability can improve customer satisfaction and loyalty, which is crucial for service strategy in tax consulting. The study also highlights the need for further research into other factors influencing customer satisfaction and loyalty in different service industries.
Co-Authors A Hamid A Hamid, A Hamid A. Razak, A. Razak Abdul Kadir Abdul Rasyid Adriansyah Ekaputra Adriyani Adam Afdhal Afdhal Afif , Muhammad Agus, Rizal Ahmad Baedowi, Ahmad Ahmad Nur Huda Akbar, Mohamad Aldrin Allena Refi Rahmawati Amalia, Hilda Ayu Melvi Amiruddin . Amiruddin Amiruddin Amrin Amrusi Amusi, Amrusi Anastasya, Millenia Putri Andi Harpeni Dewantara, Andi Harpeni Andriansah, Elvin Arisnaini, Arisnaini Arry Pongtiku Ashabul Kahfi, Ashabul Aslawiyah, Siti Rabiaatul Aslihah, Aslihah Asmoro, Novky Asrul Asrul Astiantih, Susi Astuti, Ayun Dwi Azizah, Wafiq Azwir Azwir B, Burhanuddin Bashabih, Masyitoh Bastomi, Mohamad Basysyar, Andi Haura Rafiqah Batula, Abu Warasy Benyamin, Jefferson Boris Kaido Bundu, Velicia N Buntuan, Rosalynda Cahyono, Yoyok Chaerunnimah . Claudya Nurcahaya Darmaliana Darmaliana DHANI ARIATMANTO Diana Safitri Djabar, Helmi Rafif Eli Yeny Entar Sutisman Entis Sutisna Epan, Epan Fachry Abda El Rahman Fajriyah, Laili Fanani, Mohamad Zainal Faridz, Ahmad Fatimah, Hj Fauziyah, Nia Asmaul Febriani, Ike Feri Agriani Ferry Kurniawan, Ferry Gani, Kameriah Garuda Wiko Halim Mudia Hariyati, Tati Haryadi, Tobi Hasbi, Husnaini Hasyim, Muh Hayati, Zahratul Helmy, Helmy Abdullah Hendrayati Hipdizah, Hipdizah Husen, Sjamsiar Ima Maisaroh Inayatullah, Ahlam Irsyadillah Irsyadillah Irwan Irwan Istiqomah, Alfina Nur Ivan Issa Fathony Jahrudin Jahrudin Jalaluddin Jalaluddin Karepesina, Nur Azizah Keumala, Meta khusnul khotimah Kooh, Ricky Phylemon Kurniawati Kurniawati Kusrini, Kusrini Labo, Irwan Adam Lailatul Husna Lesmana, Arfan Trino Lifianthi, Lifianthi M. Yogi Riyantama Isjoni Ma'ruf, Zidni Mahpudin Mahpudin Maji, Rusta Mardiana, Sri Marha, Jihan Marihi, Laode Marlianti, Rosyana Masyita, Ayu Maya Nabela Merlin Merlin, Merlin Miftahul Ilmi, Miftahul Misriyani Misriyani Muhamad Fitri Muhamad Yamin Noch Muhammad Nazir Muhammad Rifai Muhammad Syarif, Muhammad Muhammad Zarlis, Muhammad Muharramah, Ulfah Muhsin N Bailusy Munarsih, Munarsih Musdalifah, Sri Musfiana Musfiana Nahdlia, Hikmatul Amalia Nasriadi Dali Natawijaya, Divo Ni'mah, Nur Af'idatun Ningrum, Sulistya Ningsih, Sri Mutiara Ningsih, Wirda Nisa, Pia Khoirotun Noch, Muh Yamin Noch, Muhammad Yamin Noy, Ismail Nuhari, Insan Nunuk Hariani Soekamto Nur Alam Nurlia, Elly Nurriqli, Arifia Pasolo, Fahrudin Prajogo, Patricia Prakoso, Lukman Yudho Priyatno, Rizaldi Bugi Putra, David Eka Putra, Marlan Usmani Qamarina, Nurshadiqah Rachmawan, Ade Rachmawati Rachmawati Rahim, Melinda Riani Rahmah, Ega Rahman Hakim Rahmat Widia Sembiring - Rarassari, Madyasta Anggana Rauf, Suriani Rejki, Muhammad Resi Novita Reza, Fakhrur Rezeki, Wahyu Rina Sri Kasiamdari Ririn Endah Badriani, Ririn Endah Ritonga, Mhd. Aksaril Huda Riviyusnita, Rianda Rizkina, Ayuni Kurnia Agung Romahadi, Dedik Roqifoh, Roqifoh Rumasukun, Ridwan Sabrina, Rorina Sada, Kumbendy Saharia, Sitti Said Ahmad Sabri Saifullah Saifullah Sakdiyah Sakdiyah Sakdiyah, Sakdiyah Saling, Saling Salsabiil*, Salsabiil Saputra, Hijrah Sara, Michelle Firsta Karima Sarea, Syahrul Satria, Sandy Pradiastu Sefriana, Irma Seprianto, Dicky Septyana Prasetianingrum SH, Haswindi Shahab, Aisyah Sirajuddin Sirajuddin Siti Aisyah Siti Humairoh, Siti Soebakgijo, Nanang Hery Solly Aryza Sonya Sulistyono Sri Murtiningsih, Sri Sri Oktika Syahputri Sri Purwati, Sri Sudarwan Danim Sudaryana, Yayan Sufriadi, Dedi Sugeng Santoso Suhardi Suhardi Sukmawati Sukmawati Sumarlin Rengko HR Sumarsih . . Suprapto Suprapto Supriyatna, Wawan Suratini, Suratini Suriani Nur, Suriani Suriani Suriani Sutoyo, Muh Nurtanzis syahriani, endang Syahrir, Dian Rahmadhani Syamsidar HS Syarif Hidayat Nasir, Syarif Hidayat Syarifuddin, Syamsidar Haji Takwa, Takwa Tambun, Sondang Whita Kristina Tete, Johni Tome, Sriyanti Tompunu*, Alan Novi Tonggiroh, Mursalim Toruntju, Sultan Akbar Tundreng, Syarifuddin Udin Supriadi Usman, Rahima Utami Maulida Vustany, Rovi Octaviano Wainggai, Yan Pieter Wakman, Dasilva Romedios Wijaya, Hengki Vicky Yamin Noch, Muhammad Yawan, Hendri Yaya Sonjaya Yendra Yono, Yono Yosi Affandi Yulastri Yulastri YUSNITA YUSNITA Zahratul Idami Zamheri, Ahmad Zikriyah, Atika Nur Zulhamdi, Zulhamdi