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All Journal Niagawan Proceedings of Annual International Conference Syiah Kuala University - Social Sciences Chapter Jurnal Promosi Pendidikan Ekonomi Assets: Jurnal Akuntansi dan Pendidikan Dinamika Governance : Jurnal Ilmu Administrasi Negara Journal Of Management Science (JMAS) Jurnal Mantik Gema Wiralodra Jurnal Ilmiah Manajemen dan Bisnis Enrichment : Journal of Management Jurnal Manajemen Bisnis Eka Prasetya Jurnal Dinamika Administrasi Bisnis Jurnal Akuntansi Bisnis Eka Prasetya : Penelitian Ilmu Akuntansi JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Studi Ilmu Manajemen dan Organisasi Edu Cendikia: Jurnal Ilmiah Kependidikan International Journal of Applied Finance and Business Studies Sulawesi Tenggara Educational Journal Journal of Social And Economics Research Outline Journal of Education LEBAH Outline Journal of Management and Accounting International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Innovative: Journal Of Social Science Research Jurnal Manajemen Dan Akuntansi Medan WORLDVIEW ( Jurnal Ekonomi Bisnis dan Sosial Sains ) Journal of Law, Education and Business Journal of Management Accounting, Tax and Production Jurnal Media Akademik (JMA) Journal of Accounting Law Communication and Technology Rekognisi : Jurnal Pendidikan dan Kependidikan Economic: Journal Economic and Business Journal of Humanities Education Management Accounting and Transportation PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Jurnal Pengabdian Masyarakat Eka Prasetya journal of social and economic research Outline Journal of Economic Studies Outline Journal of Community Development International Journal for Advanced Research
Muammar Rinaldi
Universitas Negeri Medan
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The Influence of Social Media on Consumptive Behavior Economic Education Students in Purchasing Products MSMEs Ramadhani, Nabila Rizki; Rinaldi, Muammar; Dianita, Ami; Safitri, Laila; Hasibuan, Muhammad Rifqi Farhan; Azzahra, Nabila; Lubis, Nazia Safira
Outline Journal of Management and Accounting Vol. 4 No. 1 (2025): June
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ezzpqt07

Abstract

This study aims to examine the influence of social media on student consumer behavior in purchasing MSME products. Using a quantitative survey-based method, data were collected through an online questionnaire involving 30 Economic Education students as respondents. The results of the analysis show that social media significantly influences student consumer behavior, contributing 35.2% to the variability of their consumption behavior. Social media, such as Instagram, TikTok, and Facebook, are used by MSME actors to market products through visual content, reviews, and endorsements that attract students' attention. This study recommends increasing digital and financial literacy for students, as well as more educational marketing strategies from MSME actors.
Assessing Regional Government Financial Performance through Financial Ratio Analysis: A Case Study of Jayawijaya Regency, 2013–2023 Busiara, Abraham; Iek, Mesak; Hutajulu, Halomoan; Muammar Rinaldi
Outline Journal of Management and Accounting Vol. 4 No. 1 (2025): June
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/twc2tf55

Abstract

This study analyzes the financial performance of the Jayawijaya Regency Government from 2013 to 2023 using key financial ratios: autonomy, effectiveness, growth, and efficiency. The research employs a mixed-method approach, combining quantitative analysis of budget realization data with qualitative insights from key informants. The results show that while the effectiveness of locally generated revenue (PAD) was high—averaging 166.38%—the autonomy ratio remained critically low at 6.44%, reflecting substantial dependence on central transfers. Growth in revenue and expenditure was also suboptimal, falling below 30%, while efficiency ratios hovered around 99%, indicating limited fiscal flexibility. Strategic responses identified include digital tax reform, diversification of PAD sources, and creation of local enterprises. Despite promising policy directions, structural limitations such as geographic isolation and administrative capacity remain major obstacles. The study concludes that sustainable fiscal management in special autonomy regions requires not only technical effectiveness but also systemic reforms in institutional governance and local economic empowerment. The findings offer a valuable reference for policymakers seeking to enhance regional financial resilience in Indonesia's decentralized governance framework.
The Influence of Microeconomic-Based Pricing on Marketing Strategy and Consumer Behavior in a Perfectly Competitive Market Andi; Muammar Rinaldi; Muhammad Aldo
Outline Journal of Economic Studies Vol. 4 No. 2: April-September 2025
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/fg58wn03

Abstract

Pricing is a crucial aspect of microeconomics that has broad implications for marketing strategies and consumer behavior, particularly in a perfectly competitive market structure. This study aims to analyze the influence of microeconomic-based pricing principles on marketing strategies and consumer behavior in a market characterized by multiple sellers, homogeneous products, and transparent pricing information. The research method used is a quantitative approach with multiple linear regression analysis techniques. The sample in this study consisted of 150 respondents, consisting of business actors and consumers in homogeneous goods sectors, such as food commodities and basic necessities. The analysis results show that pricing has a significant effect on marketing strategies and consumer behavior, both partially and simultaneously. Marketing strategy also acts as a mediating variable that strengthens the relationship between price and consumer behavior. The coefficient of determination value of 53.4% indicates that the independent variables in this study are able to explain more than half of the variation in consumer behavior. This finding emphasizes the importance of price as an economic signal in a perfectly competitive market and the need for integration between price efficiency and marketing strategy to maintain a competitive position. This study provides a practical contribution to business actors in formulating pricing policies that are responsive to market dynamics and oriented towards consumer preferences.
PROMOTING SOCIAL WELFARE FOR SMES: A CASE STUDY IN MEDAN TEMBUNG Dedy Lazuardi; Ihdina Gustina; Muammar Rinaldi; Irma Herliza Rizki
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 5 No. 1 (2025): March-June 2025
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v5i1.3148

Abstract

This study evaluates the economic welfare of respondents in the Medan Tembung region with a focus on poverty levels and their implications for the economic conditions. The research analyzes factors such as the number of dependents, monthly income, access to basic services, and market conditions to understand their impact. The findings indicate that the number of dependents and monthly income significantly affect respondents' financial stability, with those having higher dependents and lower income experiencing greater economic pressure. The balance between income and expenditure is also a concern, with many respondents facing financial deficits. Access to basic services such as health insurance (BPJS) and education plays a crucial role in maintaining financial stability, although some respondents still lack full access to these services. Market instability, especially rising prices of essential goods, directly impacts respondents' economic conditions. Protecting price stability is key to safeguarding community welfare. Appropriate policy measures are needed to enhance economic welfare in Medan Tembung, including the development of financial education programs and price stabilization policies. This research provides a deep understanding of the economic challenges faced by respondents in this area and highlights the need for effective policy interventions to improve welfare and reduce economic disparities.
Pengaruh Biaya Produksi dan Biaya Operasional Terhadap Laba Bersih Pada Perusahaan Sub Sektor Makanan dan Minuman yang Terdaftar Pada BEI Tahun 2019 - 2023 Hidayat, Agus Rahmad; Safitri, Putri Najwa; Sihotang, Irene Chechilia; Muammar Rinaldi
Outline Journal of Management and Accounting Vol. 4 No. 2 (2025): Desember
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/53ba6w37

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh biaya produksi dan biaya operasional terhadap laba bersih pada perusahaan sub sektor makanan dan minuman yang terdaftar di BEI periode 2019-2023. Metode yang digunakan adalah metode asosiatif dengan pendekatan kuantitatif, menggunakan data sekunder dari laporan keuangan perusahaan. Teknik pengambilan sampel dilakukan dengan purposive sampling. Hasil penelitian menunjukkan bahwa secara parsial, biaya produksi dan biaya operasional tidak berpengaruh signifikan terhadap laba bersih. Secara simultan, kedua variabel tersebut juga tidak memiliki pengaruh signifikan terhadap laba bersih.
The Effect of Unemployment and Population on the Poor Population of North Sumatra Province in 2001-2020 Achmad; Avis; Mirnawati; Muhammad Nazly; Muammar Rinaldi
Outline Journal of Economic Studies Vol. 2 No. 2: April - September 2023
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ojes.v2i2.92

Abstract

This study aims to analyze the effect of unemployment and population on poverty levels in North Sumatra Province from 2001 to 2020. The data used in this study are sourced from the Central Sumatra Statistics Agency and multiple linear regression analysis is used to analyze the relationship between independent variables (unemployment and population) with dependent variables (poverty level). The results showed that the unemployment variable had a positive and insignificant effect on the level of poverty, meaning that the higher the unemployment rate, the higher the poverty rate. While the variable population has a negative and significant effect on poverty, meaning that the more population, the lower the poverty rate. Keywords: Unemployment, Population, Poverty.
The Relationship between HR Quality and Unemployment and Its Effect on Poverty Levels in North Sumatra 2005-2020 Napitupulu, Venesia; Hasugian, Lola Alvita; Ananda, Wizya Vita; Safitri, Maulinda; Rinaldi, Muammar; Adek Apriyandi
Outline Journal of Economic Studies Vol. 3 No. 1: October - March 2024
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ojes.v3i1.94

Abstract

This research discusses the relationship between HR quality and unemployment and its influence on poverty levels in North Sumatra 2005-2020. This research was conducted using secondary data and then managed using multiple linear regression tests and classic assumption tests (including normality tests, autocorrelation tests, heteroscedasticity tests, and multicollinearity tests). This research was obtained from the 2005-2020 time series data. The results obtained from the results of this study showed that unemployment has a positive and significant effect on the poverty rate in North Sumatra
The Effect of Investment, Poor Resident, and International Tourists on Gross Regional Domestic Product In North Sumatera in 2001-2020 Kartika, Anggi; Trisna Saputri; Reynalda Utari Karo-Karo; Romagiano Machario Sembiring; Muammar Rinaldi
Outline Journal of Economic Studies Vol. 3 No. 2: April - September 2024
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ojes.v3i2.96

Abstract

This study aims to determine the effect of the investment sector, poor people, and foreign tourists on economic growth in North Sumatra. This research uses descriptive quantitative research methods. The data used in this study are secondary data and time series data for 2001-2020. The results in this study indicate that investment has a positive and significant effect on GRDP in North Sumatra, the poor have a negative and significant effect on GRDP in North Sumatra, foreign tourists have a positive and significant effect on GRDP in North Sumatra.
The Effect Of Poverty, Unemployment, And Investment On Economic Growth In The Province Of North Sumatera in 2001-2020 Muammar Rinaldi; Verasuna Manik, Dwi; Nova Khairunisa Putri; Hutagalung, Joshua; Rico Ramadhanu
Outline Journal of Economic Studies Vol. 3 No. 2: April - September 2024
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ojes.v3i2.113

Abstract

The purpose of this study is to determine the effect of poverty, unemployment and investment on economic growth. Where this study uses time series data with the time period 2001-2020. The analytical method uses multiple linear regression with the Eviews program. The poor population variable has a negative and significant effect on poverty with a t-value of -3.225849 and Prob. of 0.0053 <0.05. Unemployment variable has a negative and insignificant effect on poverty with a t-value of -0.427385 and Prob. 0.6748 > 0.05. The investment variable has a positive and significant effect on poverty with a t-value of 7.932790 and Prob. of 0.0000 <0.05. In the final stage of the statistical test, it is known that the R2 squared value is 0.954978. This shows that the poor, unemployment, and investment are able to explain GRDP by 95%. And the remaining 5% is influenced by other variables not examined in this study.
Analysis Analysis of Leading Sectors in Binjai City Using the Location Quotient (LQ) And Shift Share Method Siburian, Rowinna; Angela Anggraini; Muammar Rinaldi
Outline Journal of Economic Studies Vol. 4 No. 1: October - March 2025
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/8n6b6a32

Abstract

This article analyzes the leading sectors of Binjai City using the Location Quotient (LQ) method based on Gross Regional Domestic Product (GRDP) data from 2019 to 2023. Secondary data was collected from the Central Statistics Agency (BPS) using a quantitative approach. The results of the analysis show that sectors with an LQ value above 1 have the potential to become the basis of the economy, especially the Mining and Quarrying sector which will reach an LQ of 2.45 in 2023. A focus on development on leading sectors such as Mining, Education Services and Accommodation Provision is needed to encourage sustainable economic growth . The analysis also indicates a positive contribution from specialized sectors with a stable National Growth Component (KPN) value of 0.31, where the agriculture, forestry, fisheries and wholesale and retail trade sectors show significant growth.
Co-Authors Achmad Achmad Taufiq Adek apriyandi Afifah, Zulfa Agung Yulianto Agustiana, Intan Rizki Ahmad Braja Wahyu Ahmad Haris Hasanuddin Slamet Ainul Mardhiyah, Ainul Ainun Saskia Nasution Amelia , Ananda Amelia, Regita Amril Amril Amril Ananda, Wizya Vita Andi Angela Anggraini Anggrini Manullang Anton Eka Saputra Anton Eka Saputra Antonio Lodian Antonio Lodian Anuradi, M. Abdan Syahkura Avis Ayu Alfiani Zega Azizul Kholis, Azizul Azzahra, Nabila Bambang Sutejo Bambang Sutejo, Bambang Bernando Aldo Yosua Tambunan Br Silalahi, Hanna Hotmian Br Tarigan, Sri Wulandari Busiara, Abraham Cinta Marito Simbolo Debi Masri Debi Masri, Debi Dedeng Irawan dedi irawan Dedy Lazuardi Dedy Lazuardi Desma Erica Maryati Manik Desry Rasmita Tarigan Dianita, Ami Diki Purnomo Dionisius Sihombing Dionisius Sihombing Edwin Sugesti Nasution Eko Wahyu Nugrahadi Eko Wahyu Nugrahadi Elisabeth Nainggolan Elisabeth Silaban Emmy Ermina Essi Laura Amanda Fadila Nisa Fadly, Nizamil Fahmi Ashari S. Sihaloho Fahrani, Meutia Fahrizi, Haikal Al Faziatul Amillia Mohamad Basir Fazira, Laila Era Febriana Verawaty Siagian Felix Felix Fildzah Darayani Mujasmara Firmansyah, Deyren Fitri Yani Panggabean Friera, Ambrosya Gaby P.F Tampubolon Gerry Morado Alfonsus Sirait3 Ginting, Era Mustika Ginting, Renata Olivia Haddad Alwi Haifa Azalia Pinem Halomoan Hutajulu HANDAYANI, TINA MUHARDIKA Harahap, Intan Hasibuan, Muhammad Rifqi Farhan Hassanudin, Abdul Fatah Hasugian, Lola Alvita Henny Purnama Dewi Hermansyah Hermansyah Hernita Siagian Hidayat, Agus Rahmad Hidayati, Sabilah Hilma Harmen Hutagalung , Marshanda Hutagalung, Joshua Ihdina Gustina Ihsan Effendi Iin Srimulyani Imamul Khaira Indra Maipita Indra Maipita Indra Mawanta Ginting Indriani, Selvi Intan Harahap Irma Herliza Rizki Irna Herliza Rizki Irvan Rolyesh Situmorang Izuddinsyah Siregar Julia Maria Juliaya Maria Junaidi Lubis Kartika, Anggi Khafi Puddin, Khafi Lahagu, Putri Helena Lazuardi, Dedy Lazuardy, Dedy Leni Indrayani Limbong, Nikasyah Lokot Muda Harahap, Lokot Muda Lubis, Atika Atayarisah Lubis, Nazia Safira Lubis, Siti Chairani M Yudi Fajri Manalu, Christin Lince Natalia Manurung, Eka Valentina Manurung, Johanes Adrian Marpaung, Debora Tarigas Mela Novita Rizki Mesak Iek Monalisa, Indah Monica Monica Muhammad Aldo Muhammad Bukhori Dalimunthe Muhammad Nazly Muhammad Ranu Al Habib Muhammad Ras Muis Muhammad Ras Muis Mujasmara, Fildzah Darayani Muliani, Rizka Munthe , Justin Theo Nadapdap, Yemima Eleonore Naibaho, Hotmaria Silva Dewi Nainggolan, Elisabeth Nanda Fridani Napitupulu, Venesia Nasution, Armin Rahmansyah Nasution, Putri Rahmadani Nasution, Risky Alhaq Nia Nutanesa Damanik Nico Nico Nisha Angelia Putri Noni Rozaini Nova Khairunisa Putri Novita Sari Br Kaban Nugrahadi, Eko Nur Azizah, Esyha Nur Wahyuni Nurjaman Nurjaman, Nurjaman Oky syahputra Pane, Idrus Hamonangan Panggabean, Rebecka Tri Talita Panjaitan, Rona A. P. Parno Sumanro Mahulae Pasaribu, Gita Nurhalizah Penus Leonard Roningsih Sinurat Penus Sinurat Pratama, Muhammad Farid Pratama, Vingky Dwi Pulungan, Fikri Ardiansyah puspitasari, angelin Putra, Irwansyah Putra Putri Mauliza Putri Wahyuni PUTRI WAHYUNI Putri Wahyuni Putri, Anggi Emalia Raden Mohamad Herdian Bhakti Rahel Hutahaean Ramadhani, Mentari Rezeki Ramadhani, Nabila Rizki Rana Nabillah Rangga Restu Prayogo, Rangga Restu Ras Muis, Muhammad Rasul, Sattar Raymon Pernando Pasaribu Rebecka Tri Talita Panggabean Reynalda Utari Karo-Karo Rian Pasaribu Richna Handriyani Rico Ramadhanu Rifqah Harahap Riris Amigo Simatupang Rizki Samora Muliana Rizsa Nabillah Romagiano Machario Sembiring Rudi Hermansyah Sitorus Safira, Vivi Safitri, Laila Safitri, Maulinda Safitri, Putri Najwa Sapma, Putri Nidia Saputra, Firman Selen Anggereyani Sesilia Ariska Shinta Feronica Shinta Shinta Siagian, Irma Siboro, Hotman Siburian, Rowinna Sienny Sihotang, Irene Chechilia Silaban, Elisabeth Sinaga, Anisa Fitria Sinurat, Evelyn Sitanggang, Enzelina Sitepu, Jupianus Sitepu, Muhammad Rizal Sitio, Fridayani M. Situmeang, Venus Situmorang, Frenky Sri Rejeki Sri Rezeki Sri Rezeki Sri Rezeki Sudirman Sudirman Sudirman Sudirman Sugara, Wira Hadi Sutantio, Andy SYAHPUTRA, OKY Syahrani, Desi Syamsul Arifin Syaputra, Iqbal Sylvia Fahzannah Tambunan, Toman Sony Tampubolon, Novia Christiani Tiffanny Calista Susanto Tina Muhardika Handayani Tina Muhardika Handayani Tio Fanny Toman Sony Tambunan TRI WULANDARI Trisna Saputri Venus Situmeang Verasuna Manik, Dwi Widuta, Lara Yonson Pane Yoshua, Bernando Aldo Yudho Wibowo Yusnita, Novi Cynthia Yuwanti Anlikie Zahara Meutia Zebar, A.