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All Journal JSI: Jurnal Sistem Informasi (E-Journal) Jurnal Teknologi Informasi dan Ilmu Komputer International Journal of Artificial Intelligence Research JURNAL MEDIA INFORMATIKA BUDIDARMA CogITo Smart Journal IT JOURNAL RESEARCH AND DEVELOPMENT Indonesian Journal of Artificial Intelligence and Data Mining Jurnal Ilmiah Matrik JURNAL TEKNIK INFORMATIKA DAN SISTEM INFORMASI Applied Information System and Management JURNAL PENDIDIKAN TAMBUSAI Informatik : Jurnal Ilmu Komputer JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS JURIKOM (Jurnal Riset Komputer) Journal on Education SEINASI-KESI Prosiding Semhavok Journal Of Management Science (JMAS) Building of Informatics, Technology and Science Jurnal Mantik Jurnal Pendidikan dan Konseling International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Jurnal Informasi dan Teknologi Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ners Jurnal Pendidikan dan Kewirausahaan Journal of Computer System and Informatics (JoSYC) Journal of Applied Science, Engineering, Technology, and Education Community Development Journal: Jurnal Pengabdian Masyarakat Journal of Computer Networks, Architecture and High Performance Computing Community Empowerment JINAV: Journal of Information and Visualization Jurnal Kewarganegaraan Journal of Applied Computer Science and Technology (JACOST) Jurnal Ekonomi International Journal of Data Science, Engineering, and Analytics (IJDASEA) Jurnal Pengabdian kepada Masyarakat Bina Darma Indo-MathEdu Intellectuals Journal Unram Journal of Community Service (UJCS) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Minfo Polgan (JMP) Jurnal Pengabdian Teratai Jurnal Sistim Informasi dan Teknologi Malcom: Indonesian Journal of Machine Learning and Computer Science Jurnal Krisnadana Gemilang: Jurnal Manajemen dan Akuntansi International Journal of Community Service (IJCS) Ekalaya: Jurnal Pengabdian Kepada Masyarakat Indonesia Jurnal Krisnadana Indo-Fintech Intellectuals: Journal of Economics and Business Journal of Contemporary Administration and Management (ADMAN) Journal of Information System, Technology and Engineering Technology and Society Perspectives (TACIT) Jurnal Terobosan Peduli Masyarakat (TIRAKAT) ABDIKOM TECHNOVATE Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat Galaksi Jurnal Sistem Informasi dan Aplikasi
Kraugusteeliana Kraugusteeliana
Universitas Pembangunan Nasional Veteran Jakarta
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Mengakselerasi Daya Saing UMKM melalui Inovasi Teknologi: Peran Strategis Literasi Digital Masyarakat dalam Mewujudkan Ekosistem Ekonomi Berbasis Platform Arjang, Arjang; Wadu, Ruth Mariana Bunga; Kraugusteeliana, Kraugusteeliana
Jurnal Minfo Polgan Vol. 14 No. 2 (2025): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v14i2.15190

Abstract

Transformasi digital telah menjadi landasan penting dalam meningkatkan daya saing Usaha Mikro, Kecil, dan Menengah (UMKM) di tengah dinamika ekonomi global yang berbasis teknologi. Penelitian ini bertujuan untuk mengkaji peran strategis literasi digital masyarakat dalam mendorong adopsi inovasi teknologi oleh UMKM, khususnya dalam konteks pembangunan ekosistem ekonomi berbasis platform. Metode yang digunakan adalah tinjauan pustaka dengan pendekatan kualitatif dan analisis deskriptif. Data dikumpulkan dari 50 artikel ilmiah yang diperoleh melalui Google Scholar dan situs kredibel lainnya dalam rentang waktu 1989 hingga 2025, kemudian diseleksi ketat dan menghasilkan 24 artikel yang relevan untuk dianalisis. Hasil penelitian menunjukkan bahwa literasi digital berperan sebagai katalis dalam proses adopsi teknologi, baik dalam peningkatan efisiensi operasional, pengembangan pasar digital, maupun dalam memperkuat daya saing UMKM secara keseluruhan. Studi ini juga mengidentifikasi bahwa keberhasilan transformasi digital UMKM sangat bergantung pada kesiapan masyarakat dalam memahami, mengakses, dan menggunakan teknologi digital secara efektif. Penelitian ini memperluas pemahaman teoretis dengan mengintegrasikan kerangka Technology Acceptance Model dan Diffusion of Innovations Theory, serta menekankan pentingnya sinergi antara pemerintah, platform digital, komunitas, dan pelaku usaha dalam membangun ekosistem digital yang inklusif dan berkelanjutan.
Strategic Exploration of Training and Development to Enhance Digital Marketing Competence in Human Resource Management Kraugusteeliana, Kraugusteeliana; Suherlan; Az Zaakiyyah, Hizbul Khootimah
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 1 (2024): April 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i1.130

Abstract

In the context of globalization and the advancement of information technology, digital marketing has become a crucial element in business strategy. Digital transformation has brought significant changes in how companies interact with customers and the market. This research aims to discuss how training and development can serve as an effective strategy to enhance digital marketing competence within the realm of human resource management (HRM). The research methodology employed is a qualitative literature review, drawing data from Google Scholar within the timeframe of 2013-2023. A qualitative approach is utilized to delve into a profound understanding of the research topic through the analysis of scholarly literature and conceptual studies. The study's findings indicate that, in the pursuit of success in this digital era, a strategic exploration of training and development to enhance digital marketing competence in human resource management (HRM) is a crucial step. The rapid technological transformation has altered the business paradigm, and organizations striving for relevance must ensure that their HRM teams possess a profound understanding of digital marketing.
Effective Social Media Communication Strategies to Expand the Market Reach of MSMEs During Ramadan Season Heryadi, D Yadi; Afiat, Muhammad Nur; Kraugusteeliana, Kraugusteeliana
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 1 (2024): April 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i1.160

Abstract

Ramadan is not only a spiritual time for Muslims but also a significant economic period, especially for MSMEs. During this holy month, consumer demand increases significantly due to preparations for celebrations and social activities. This research aims to examine effective social media communication strategies to expand the market reach of MSMEs during Ramadan season. The methodology employed in this study is a literature review with a qualitative approach and descriptive analysis. Google Scholar is utilized as the primary data source, covering the years 2014 to 2023. The study findings indicate that in designing effective social media communication strategies to expand the market reach of MSMEs during Ramadan season, several crucial steps should be implemented. These include carefully identifying the target audience to ensure the created content is relevant and engaging to them. Subsequently, focus on producing quality content that aligns with the Ramadan theme, including the use of relevant hashtags to enhance visibility. By implementing these steps, it is expected that MSMEs can achieve greater success in expanding their market reach during Ramadan.
Enhancing MSME Sales Performance on E-commerce Platforms: Exploring the Interplay of Digital Skills, Product Innovation, and User Experience Titin, Titin; Ausat, Abu Muna Almaududi; Wanof, M. Indre; Syamsuri, Syamsuri; Kraugusteeliana, Kraugusteeliana
Applied Information System and Management (AISM) Vol. 8 No. 1 (2025): Applied Information System and Management (AISM)
Publisher : Depart. of Information Systems, FST, UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aism.v8i1.45854

Abstract

This study aims to analyze the relationship between digital skills, product innovation, and user experience with the sales performance of MSMEs (Micro, Small, and Medium Enterprises) on e-commerce platforms in Semarang. Based on the Resource-Based View (RBV) and Diffusion of Innovations (DOI) theories, this study uses quantitative methods with Structural Equation Modeling-Partial Least Squares (SEM-PLS) techniques to analyze data from 100 MSMEs active on digital platforms. The results showed that digital skills have a positive and significant impact on sales performance, as they are able to assist MSMEs in optimizing digital marketing and online transaction processes efficiently. In addition, product innovation also makes an important contribution by aligning products with consumer needs and preferences, thereby driving customer loyalty and expanding market share. User experience (UX) also plays a crucial role in influencing customer satisfaction levels and the likelihood of repeat purchases, which directly impacts sales. The findings confirm that MSMEs need to prioritize digital skills development, continuous product innovation, and e-commerce platform optimization to remain competitive in the growing digital economy. This research contributes to the literature by offering an integrated framework of how digital capabilities can help MSMEs to stay competitive in the digital economy.
MANAJEMEN RISIKO SISTEM INFORMASI UNIT ORGANISASI BPIW KEMENTERIAN PUPR MENGGUNAKAN FRAMEWORK ISO 31000:2018 Febriyanti, Lisa; Febrinazahra, Mahdiyyah; Kraugusteeliana; Masdiyasa, I Gede Susrama
Jurnal Sistem Informasi dan Aplikasi (JSIA) Vol 2 No 2 (2024): Jurnal Sistem Informasi dan Aplikasi
Publisher : Fakultas Ilmu Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52958/jsia.v2i2.8850

Abstract

Dalam era globalisasi dan transformasi digital yang semakin pesat, peran Teknologi Informasi (TI) dalam mendukung operasional dan pengelolaan informasi pada instansi pemerintah menjadi sangat krusial. Kementerian Pekerjaan Umum dan Perumahan Rakyat (PUPR) sebagai lembaga pemerintah yang bertanggung jawab atas berbagai proyek infrastruktur memerlukan sistem informasi yang handal dan aman guna mendukung pengambilan keputusan yang tepat waktu dan akurat. Penelitian ini bertujuan untuk menganalisis dan mengusulkan penerapan framework ISO 31000:2018 dalam manajemen risiko sistem informasi di Unit Organisasi BPIW (Badan Pengelolaan Informasi dan Website) Kementerian PUPR. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan metode pengumpulan data melalui studi literatur, wawancara, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa penerapan ISO 31000:2018 dapat membantu Unit Organisasi BPIW dalam mengidentifikasi, mengevaluasi, dan mengelola risiko yang terkait dengan sistem informasi secara efektif. Dengan demikian, penerapan ISO 31000:2018 diharapkan dapat meningkatkan keamanan, ketersediaan, dan integritas sistem informasi Kementerian PUPR, serta mendukung tata kelola pemerintahan yang bersih, efektif, transparan, dan akuntabel.
BIG DATA ANALYSIS IN MARKETING DECISION MAKING INDUSTRIAL REVOLUTION ERA 4.0: CASE STUDY ON FASHION INDUSTRY IN INDONESIA Efendi, Bahtiar; Sitorus, Sunday Ade; Firdaus, Firdaus; Indrianti, Merita Ayu; Kraugusteeliana, Kraugusteeliana
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.12886

Abstract

The Industrial Revolution 4.0 era has changed the landscape of the world of manufacturing and technology with the integration of digital technology, automation and sophisticated data communications. The fashion industry in Indonesia is also not immune from the major impact of these changes, especially in marketing decision making. Big data analysis is crucial in optimizing marketing strategies by understanding consumer preferences, market trends and competition. However, the use of big data also brings challenges, especially regarding the security and privacy of consumer data. This research adopts a qualitative method with a literature review approach to investigate the use of big data in marketing decision making in the Indonesian fashion industry. The research results show that big data plays an important role in customer segmentation, consumer behavior analysis, trend prediction, and product innovation. The benefits companies gain from implementing big data include deep understanding of consumer behavior, fast decision making, operational efficiency, better risk management, product and service innovation, improved customer experience, and dynamic price adjustments. However, the challenges faced include data security risks, personal identification risks, and compliance with global privacy regulations. Assessment of the readiness of Indonesian fashion industry companies to adopt big data involves evaluating technology infrastructure, data analysis skills, awareness of big data concepts, data security and privacy, understanding customer behavior, technology adoption, ability to process real-time data, budget availability, readiness for innovation, and acceptance of organizational culture. By considering these aspects, companies can evaluate the extent to which they are ready to integrate big data in marketing decision making to achieve success in the Industrial Revolution 4.0 era.
Co-Authors Abdul Karim Abdurrahman Sadikin Abu Muna Almaududi Ausat Afiat, Muhammad Nur Agustian Zen Ahmad Junaidi Ahmad Subagiyo Airlambang, Dwiki Akhir Lusono Alam, Sitti Nur Alfiatun Masrifah Almaududi Ausat, Abu Muna Alviansah, Yoga Pratama Amira Novalinda Ananda Alvi Al Fadhli Anandar, Rafika Andik Adi Suryanto Andik Bintoro Andriya Risdwiyanto Anita Erari Anita Muliawai Anita Muliawati Anita Muliawati Anwar Nassihin Ardhana Januar Mahardhani Arief Yanto Rukmana Arijanti, Susi Arjang, Arjang Artika Arista Asri Ady Bakri Asri Ady Bakri Asto, Gelar Ausat, Abu Muna Almaududi Awaludin, Dipa Teruna Az Zaakiyyah, Hizbul Khootimah Azhar Andika Putra Azim Zaliha binti Abd Aziz Bahtiar Efendi Bakti, Rizal Bambang Bambang Saras Yulistiawan BAMBANG SURAHMAN Bambang Triwahyono Bambang Winardi Baren Sipayung Bayu Wibisono, M Bekti Setiadi Buamonabot, Irfandi Buyung Firmansyah Candra Candra Chairul Anwar Chevy Herli Sumerli Cipta Sekarrini Darmo, Cahyo Pambudi David Rindu Kurniawan Della Chintiya Dewi Dendy K. Pramudito Deni Mahdiana Devin Mahendika Diana Dyah Damayanti Diawati, Prety Diki Prayugo Wibowo Dikky Suryadi Diksi Metris Dwi Asa Verano Edy Winarno Eggy Giofandi Eliyanti Agus Mokodompit Erly Krisnanik Ernawati, Iin Ernie C. Avila Eva Solina Gultom Fahrina Mustafa Fairuzzaki, Rizal Alief Fauzan Hakim Febrinazahra, Mahdiyyah Febriyanti, Lisa Fidi Setyawan Fifto Nugroho Firdaus Firdaus Firdaus, Urzaiz Khairi Firman Aziz Fitri, Nurul Ainil Frans Sudirjo Frans Sudirjo Fryda Fatmayati Geofakta Razali Gideon Setya Budiwitjaksono Hadi Sutrisno Hamzar Hamzar Hana Hanifah Hefri Yodiansyah Helena Nurramdhani Irmanda Hendri Hermawan Adinugraha Hendrikus Haipon Hendy Tannady Heri Purwanto Herlina Jayadianti Heryadi, D Yadi Hesti Indriana, Intan Hizbul Khootimah Azzaakiyyah HM. Mudjib Mustain I GEDE SUSRAMA Ika Nurlaili Isnainiyah Ilham Arief Indra Rustiawan Indra Rustiawan Intan Hesti Indriana Intan Hesti Indriana Intan Hesti Indriana Ira Modifa Tarigan Irwan Moridu Ishak Bagea Islami, Ahmad Ibnu Ito Turyadi Itot Bian Raharjo Iwan Adhicandra Iwan Adinugroho Iwan Henri Kusnadi J, Rhena Jeffriansyah Dwi Sahputra Amory Kamaruddin, Ilham Karya Suhada Khairani, Fatia Khursatul Munibah Kiki Farida Ferine Laksono Trisnantoro Laros Tuhuteru Lawi, Arwin Lili Fadli Muhamad M. Rafid Mae, Patricia Nessa Mahdi Mahdi Mas Diyasa, I Gede Susrama Mas'ud Muhammadiah Masdiyasa, I Gede Susrama Maulana, Ibnu Panji Medina Nurul Zahra Mekar Meilisa Amalia Merita Ayu Indrianti Mesri Welhelmina Nisriani Manafe Moch Arif Hernawan Moh. Solehudin Mohamad Bayu Wibisono Mohamad Trio Febriyantoro Mohammad Faishal Abyansyah Muchamad Sobri Sungkar Muh. Hanif Muh. Safar, Muh. Muhamad Risal Tawil Muhamad, Lili Fadli Muhammad Abigail Athallah Muhammad Ade Kurnia Harahap Muhammad Faisal Muhammad Farhan Muhammad Ikhwani Muhammad Rafli Alfiardi Muhammad Rif'an Dzulqornain Muhammad Subandi Muhammad Umar Maya Putra Musiana Musiana Musran Munizu Mutia Hasanah Napu, Fithriah Nasruddin Khalil Harahap Nasution, Habibi Azka Nayla Tinneke Kusmawardhani Ni Luh Putu Suarmi Sri Patni Nordiansyah, Muhammad Novi Rahayu Nugroho Eko Budiyanto Nurfalah, Abdu Hafizh nurfathi, Savira Nurlaili Rahmi Nurul Hikmah Octavia, Pipin Oetomo, Dedy Setyo Oh Zi Jian Permana Solihin, Indra Pierdijono Hartono Prabu, Hamonangan Kinantan Pretty Naomi Sitompul Prihandoko . Putra, Naufal Rizki Rachmadi Indrapraja Rahmat Rahmat Rahmawan, Fauzan Ahmat Rahmawati, Rahmawati Ramdhan Kurniawan Rhena J Rini Puji Astuti Rinovian Rais Robbi Rahim Roy Rocky Suprapto Baan Rudhy Ho Purabaya Ruth Mariana Bunga Wadu S. Sujito Saebani, Akhmad Saludin Muis Saludin Saludin Sanco Simanullang Sara Surya Saragih, Andhara Carol Satria Yudha Widjaya Sayidina Az Zahwa, Shahnaz Gladys Septiana Ningtyas Septina, Dina Silvy Sondari Gadzali Siti Hasanah Siti Khofifah Munjiyanti Sitorus, Sunday Ade Sitti Nur Alam Sjaiful Munir Sri Mulyantini Sri Purwati Sri Wahyuningsih, Suluh Suherlan Suherlan Suherlan Sultan Hady Sunday Ade Sitorus Surjati, Endang Suryadi, Dikky Suryani Suryani Susanti, Putu Herny Susatyo Adhi Pramono, Susatyo Adhi Suseno Suseno Susi Indriyani Susi Indriyani Sutrisno Sutrisno Syamsuri Syamsuri Syamsuri Tanti Widia Nurdiani Tanti Widia Nurdiani Tanti Widia Nurdiani Taqrim Ibadi Taufiq Dwi Cahyono Theresiawati Titin Titin Tjahjanto Tjahjanto Tjahjanto, Tjahjanto Tri Rahayu Tri Wahyono , Bambang Tri Wahyono, Bambang Triwahyono, Bambang Triyanto, Alzidan Arif Veronika Yuni Vini Indriasari Violin, Vivid Wanof, M. Indre Wardhani, Naritha Cahya Warkianto Widjaja Wenda, Alex Wibowo, Gentur Wahyu Nyipto Widiastiwi, Yuni Widya Cholil Wijaya, Vera Wirawan, Rio Yanto RUkmana, Arief Yeanne Vitrin, Irene Cindy Yenny Febrianty Yessica Siagian Yogi Nurfauzi Yoseb Boari Yuniar, Erina Zahara Zahara Zaidiah, Ati Zen, Agustian