Articles
            
            
            
            
            
                            
                    
                        Shopee's E-Commerce Marketing Strategy in International Business 
                    
                    Mela Devita; 
Zuhrinal M Nawawi; 
Nuri Aslami                    
                     Journal Of Social Research Vol. 1 No. 1 (2021): Journal Of Social Research 
                    
                    Publisher : International Journal Labs 
                    
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                                DOI: 10.55324/josr.v1i1.3                            
                                            
                    
                        
                            
                            
                                
The lifestyle of modern society and economy has been shaped by the advancement and evolution of information technology. Shopee implements worldwide marketing strategies to achieve success in foreign businesses, due to the high number of internet users and the desire to shop online. This study uses a descriptive approach and uses a qualitative strategy. Secondary data were collected through literature review found in various materials, including scientific journals and novels. The purpose of this research is to find out how Shopee's marketing approach has developed and grown in foreign markets. According to the findings of this study, Shopee uses a combination of techniques, including a pull approach and a push strategy, to increase consumer loyalty. Shopee has launched Shopee Streamer Academy, a new curriculum. Shopee's new program is a one of a kind marketing public relations approach to influencing public perception, which benefits the company's sales.
                            
                         
                     
                 
                
                            
                    
                        Analysis of The Application of Business Ethics in Online Buying and Selling Transactions on The Shopee Marketplace 
                    
                    Irma Rahmayani Marpaung; 
Zuhrinal M Nawawi; 
Nuri Aslami                    
                     Journal Of Social Research Vol. 1 No. 1 (2021): Journal Of Social Research 
                    
                    Publisher : International Journal Labs 
                    
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                                DOI: 10.55324/josr.v1i1.8                            
                                            
                    
                        
                            
                            
                                
In online buying and selling transactions, a seller is required to not intentionally contradict his words and actions in his business. The seller must have a mandate by displaying an attitude of openness, honesty, optimal service, and doing good with all things, especially in relation to public service. That there are several problems that occur in online buying and selling transactions, including the existence of sellers who post pictures on Shoppe that do not match the original. This study aims to analyze the application of business ethics in online buying and selling transactions on the shopee marketplace. This type of research is juridical-normativeor normative legal research. The nature of this research is descriptive-analytical research. Primary data is research material in the form of documented rules, norms about business ethics and the concept of buying and selling online. Data collection techniques in this study using literature, documentation and interviews. Techniques Data analysis is done by inductive thinking. The results show that: the application of business ethics in online buying and selling transactions on the shopee marketplace, has not applied good business ethics. Because there are still acts of lying and also posting pictures that do not match the original.
                            
                         
                     
                 
                
                            
                    
                        NEW BUSINESS IDEA IN THE NEW NORMAL TIME 
                    
                    Hari Setiawan Saragih; 
Zuhrinal M Nawawi                    
                     Journal of Social Research Vol. 1 No. 2 (2022): Journal of Social Research 
                    
                    Publisher : International Journal Labs 
                    
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                                DOI: 10.55324/josr.v1i2.19                            
                                            
                    
                        
                            
                            
                                
This research is focused on New Business Ideas in the New Normal Period, especially in the Pematangsiantar Town. The method used in this research is a qualitative approach model with an observational research design and literature study. The results from research and data processing show that business ideas with small capital during the new normal that can be realized include businesses in the food and beverage sector, home business, cosmetic and skincare business, health protocol equipment business, sports equipment business, and online grocery business. . This is of course a well-designed business plan arrangement and well-considered the level of risk, the level of complexity, and the scale of the business by the business actors
                            
                         
                     
                 
                
                            
                    
                        Studi Literatur: Strategi Entrepreneur Memulai Bisnis 
                    
                    Herwan Nafil; 
Zuhrinal M Nawawi                    
                     -  
                    
                    Publisher : Universitas Muhammadiyah Sumatera Utara 
                    
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This research is a literature study that discusses how entrepreneurs start a business strategy. The first focal point in an entrepreneur starting a business is whether he sees a business opportunity around him or not. Entrepreneurship is an important part of the economy of a nation, especially a developing nation. This research is a literature study in qualitative research on how entrepreneurs start a business. There are several ways to start a business, for example in the case of property, namely: looking for land, making drawings and RAB, looking for contractors, and sharing profits with land owners. Some suggestions for those of you who are dedicated and fully committed to starting a new business, namely: find a co-founder who can keep you balanced, schedule a fixed time and day for startup, and choose a business idea that has a longer vision.
                            
                         
                     
                 
                
                            
                    
                        PENGARUH RELIGIUSITAS DAN PENGETAHUAN TERHADAP PERILAKU BERWAKAF UANG 
                    
                    Dicky Mahendra; 
Zuhrinal M Nawawi; 
Imsar                    
                     Jurnal Tabarru': Islamic Banking and Finance Vol. 5 No. 1 (2022): Jurnal Tabarru' : Islamic Banking and Finance 
                    
                    Publisher : Department of Islamic Banking, Faculty of Islamic Studies, Islamic University of Riau (UIR) 
                    
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                                DOI: 10.25299/jtb.2022.vol5(1).9255                            
                                            
                    
                        
                            
                            
                                
Tujuan penelitian ini adalah untuk mengetahui pengaruh religiusitas dan pengetahuan terhadap perilaku berwakaf uang. Penelitian ini menggunakan dua variabel independen yaitu religiusitas dan pengetahuan dengan satu variabel dependen yaitu perilaku berwakaf uang. Setelah dilakukan tinjaun pustaka maupun lapangan dan penyusunan hipotesis, data dalam penelitian ini dikumpulkan melalui penyebaran kuesioner kepada 63 Staf dan Pengajar di Fakultas Ekonomi dan Bisnis Islam UIN SU dan Fakultas Ekonomi UISU dengan teknik pengambilan sampel menggunakan purposive sample dengan pengukuran skala likert. Data diproses melalui program SPSS Versi 22.0 dengan teknik analisis regresi linier berganda. Hasil penelitian ini menunjukkan bahwa religiusitas dan pengetahuan berpengaruh positif dan signifikan terhadap perilaku berwakaf uang. Dari hasil uji t membuktikan bahwa secara parsial variabel religiusitas dan pengetahuan secara simultan signifikan terhadap perilaku berwakaf uang dengan nilai F hitung lebih besar daripada F tabel. Berdasarkan analisis tersebut maka diambil suatu kesimpulan bahwa religiusitas dan pengetahuan mempunyai pengaruh yang signifikan baik secara parsial maupun simultan terhadap perilaku berwakaf uang. Dari hasil koefisien determinasi diperoleh (R) sebesar 0,818 artinya terdapat hubungan kuat searah antara variabel pengetahuan dan religiusitas dengan perilaku berwakaf uang dan dari hasil R square diperoleh hasil 0,669. Hal ini berarti variabel bebas pengetahuan dan religiusitas memiliki pengaruh 66,9% terhadap variabel terikat perilaku berwakaf uang.
                            
                         
                     
                 
                
                            
                    
                        FACTORS AFFECTING THE FINANCIAL PERFORMANCE OF ISLAMIC INSURANCE COMPANIES IN INDONESIA USING SURPLUS ON CONTRIBUTION (SOC) 
                    
                    Kamaruddin Kamaruddin; 
Zuhrinal M Nawawi; 
Andri Soemitra                    
                     Eqien - Jurnal Ekonomi dan Bisnis Vol 9 No 1 (2022): EQIEN - JURNAL EKONOMI DAN BISNIS 
                    
                    Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien 
                    
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                                DOI: 10.34308/eqien.v9i1.322                            
                                            
                    
                        
                            
                            
                                
Sharia-based insurance companies and businesses began to move faster in the last 10 years in Indonesia, along with the development of the sharia finance industry in general, such as sharia banks, sharia cooperatives and others. Since the establishment of this type of sharia insurance company in Indonesia at the end of 1994 with the product Takaful Family Insurance (life insurance). Sharia insurance has begun to be recognized by Muslim and non-Muslim communities to meet the need for insurance services that are increasingly felt by individuals and the business world in Indonesia. Insurance is a financial means in managing household life, both in facing the fundamental risks or in dealing with risks to the assets owned. The healthy impact of business and service companies such as sharia insurance is monitored by its financial performance. Either it is measured by Surplus On Contribution (SOC) or Return on Assets (ROA). This article tried to analyze the factors that affect the financial performance of Islamic Insurance companies in Indonesia, for the last 5 (five) years period, by including several positive and negative factors. The factors that the authors recommended in this analysis were Company size, Leverage, Liquidity, Tangibility, Volume of Capital, and Loss Ratio. The approach model for this analysis used a path model approach (Path Model's) with the assumption that each of the factors involved has a causal relationship with one another. So that the advantage of using this approach was its results will be able to give the direct or indirect effects of each factor on the financial performance to be analyzed.
                            
                         
                     
                 
                
                            
                    
                        Analisis Valeu For Money Dalam Meningkatkan Mutu Pelayanan Politik Pada Program Pembinaan Atlet KONI Asahan 
                    
                    Irma Chairani Tambunan; 
Zuhrinal M. Nawawi                    
                     ManBiz: Journal of Management and Business Vol 1 No 2 (2022): ManBiz: Journal of Management and Business 
                    
                    Publisher : Institut Agama Islam Nasional Laa Roiba Bogor 
                    
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                                DOI: 10.47467/manbiz.v1i2.1735                            
                                            
                    
                        
                            
                            
                                
Value for Money is a performance indicator in a public sector that provides information on whether the budget (funds) provided provides a certain value for the community. The indicators referred to in this case are economic, efficient, and effective. Measuring athlete satisfaction with the services provided by KONI Asahan was carried out on 25 athletes in the Muaythai sport. This study aims to analyze Valur for Money in improving public services at the Asahan Indonesian National Sports Committee (KONI) in the design of athlete development with Valur for Money analysis. The measurement of athlete satisfaction with the services provided by the Indonesian National Sports Committee (KONI) Asahan is carried out by means of the IKM (Community Satisfaction Index). The results of the study show that all budget funds financed by the government have been used properly through the allocation of funds for coaching athletes and coaches. Keywords: Service, Value for Money, Athlete
                            
                         
                     
                 
                
                            
                    
                        Analisis Loyalitas dan Kepuasan Pelanggan Terhadap Tingkat Penjualan Susu Kedelai UD Pak Suroto Berastagi 
                    
                    Latifah; 
Zuhrinal M Nawawi                    
                     Jurnal Ekonomi dan Kewirausahaan Kreatif Vol 6 No 2 (2021): Desember 
                    
                    Publisher : Sekolah Tinggi Ilmu Ekonomi NU Trate Gresik 
                    
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Abstrak. Tujuan dari penelitian ini adalah untuk memahami dan mengevaluasi loyalitas dan harapan konsumen terhadap tingkat penjualan susu kedelai UD Pak Suroto. Tinjauan literatur dari penelitian ini adalah deskriptif dengan pendekatan kuantitatif. Metode yang dilakukan dalam riset penelitian berupa kuisioner atau angket guna mengetahui pengetahuan responden. Hasil dari penelitian menunjukkan bahwa jika pelanggan merasa kurang puas terhadap produk yang mereka beli maka minat beli pelanggan berkurang sehingga pelanggan juga menjadi tidak loyal, dan hal tersebut tentunya akan berdampak pada tingkat penjualan. UD Pak Suroto membuat susu kedelai tidak hanya satu macam rasa saja, melainkan beberapa rasa dengan memberikan kombinasi seperti cokelat, buah terhadap susu kedelainya demi menarik selera pelanggan agar tidak bosan dengan susu kedelai yang mereka beli, hal tersebut dilakukan oleh Pak Suroto guna menjadikan pelanggan merasa puas dan terus membeli susu kedelai. Kepuasan pelanggan adalah tingkat daripada kebutuhan, keinginan, dan harapan pelanggan yang terpenuhi, yang menyebabkan pembelian berulang dengan loyalitas secara berkelanjutan. Maka untuk itu demi memperhatikan tingkat penjualan, penting bagi UD Pak Suroto untuk memberikan kepuasan terhadap pelanggan dan menjadikan pelanggan loyal akan produk mereka.
                            
                         
                     
                 
                
                            
                    
                        The Influence of Student Knowledge and Awareness Sharia Insurance on Interest To Buy Insurance Sharia Personal Accident 
                    
                    Sahri Aramiko; 
Zuhrinal Zuhrinal; 
Nursantri Yanti                    
                     INTERNATIONAL JOURNAL OF TRENDS IN ACCOUNTING RESEARCH Vol. 2 No. 2 (2021): International Journal of Trends in Accounting Research (IJTAR) 
                    
                    Publisher : Asosiasi Dosen Akuntansi Indonesia 
                    
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Sharia personal accident insurance is protection against all risks of a person resulting in death and accidents to that person. In their daily activities, students face many risks, such as traveling from home to campus that experiences a disaster or unwanted events that result in serious injuries and hinder students in their activities. The purpose of this study is to find out whether knowledge and awareness have a significant and simultaneous effect on the interest of Sharia Insurance students at FEBI UIN SU to buy sharia personal accident insurance products. This study uses a quantitative approach by conducting t-test and F-test. This study uses multiple regression analysis. The variables used in this study are knowledge and awareness and buying interest to buy Sharia personal accident insurance. The results of this study indicate that the knowledge coefficient has a partial effect on buying interest in sharia personal accident insurance products. The coefficient of awareness partially affects the interest in buying sharia personal accident product. There is a significant influence of knowledge and awareness on interest in buying sharia personal accident insurance products.
                            
                         
                     
                 
                
                            
                    
                        Pengaruh Giveaway, Price Discount, dan Reseller terhadap Peningkatan Penjualan Ms. Glow Mabella, Kisaran 
                    
                    Reni Riswati; 
Zuhrinal M. Nawawi, MA; 
Sri Ramadhani , MM                    
                     JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Vol 2 No 1 (2022): JIKEM: Jurnal Ilmu Komputer, Ekonomi, dan Manajemen 
                    
                    Publisher : Universitas Muhammadiyah Enrekang 
                    
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Peneltian ini bertujuan untuk mengetahui bagaimana Pengaruh Giveaway, Price Discount dan Reseller terhadap Peningkatan Penjualan MS. Glow Mabella. Metode pada penelitian ini menggunakan metode kuantitatif dengan pendekatan asosiatif. Teknik pengambilan sampel menggunakan sampling aksidensial, teknik pengumpulan data dengan menyebarkan kuesioner sebagai data primer dengan jumlah sampel 100 responden. Metode analisis data yang digunakan adalah analisis regresi linear berganda. Dari hasil yang diperoleh dapat dijabarkan bahwa variabel giveaway berpengaruh positif dan signifikan terhadap peningkatan penjualan, variabel price discount berpengaruh positif dan signifikan terhadap peningkatan penjualan, variabel reseller berpengaruh positif dan signifikan terhadap peningkatan penjualan. Pada uji F (simultan) nilai Fhitung 822,782 > Ftabel 2,70 yang berarti bahwa terdapat pengaruh yang signifikan secara simultan antara giveaway, price discount dan reseller terhadap peningkatan penjualan MS. Glow Mabella. Nilai koefisien determinasi R-square (R2) menunjukan sekitar 96,3% variabel independen secara bersama-sama mampu memberikan penjelasan mengenai variabel dependen. Adapun 3,7% dijelaskan oleh variabel lainnya diluar penelitian.