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Zuhrinal M. Nawawi
Universitas Islam Negeri Sumatera Utara
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Strategi Efektif dalam Pelatihan Persiapan Konten Digital untuk Pemula : Meningkatkan Keterampilan Marketing di Era Digital Amanda Mutiara Hasibuan; Zuhrinal M. Nawawi
Maslahah : Jurnal Manajemen dan Ekonomi Syariah Vol. 3 No. 3 (2025): Maslahah : Jurnal Manajemen dan Ekonomi Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/maslahah.v3i3.2364

Abstract

This study aims to identify and analyze effective strategies in digital content preparation training for beginners to enhance marketing skills in the digital era. The method used is a qualitative literature review examining various literatures, reports, and empirical studies related to digital marketing skill development. The findings indicate that project-based and case study training methods are the most effective in improving beginners’ technical and creative abilities, especially in content creation and social media management. Major challenges faced by beginners include information overload, lack of practical experience, and rapid algorithm changes. Quality and interactive content proves to be the key to successful digital marketing, while performance measurement using appropriate metrics and analytic tools is crucial for strategy evaluation and development. Social media remains the primary platform with great potential, supported by optimization strategies involving active interaction and influencer collaboration. Continuous learning and integration of digital and traditional marketing through an omnichannel approach strengthen overall marketing effectiveness. This study contributes significantly to the development of adaptive and holistic training programs and digital marketing strategies for beginners.
PENGEMBANGAN STRATEGI DIGITAL MARKETING BERKELANJUTAN: INTEGRASI MEDIA SOSIAL DAN APLIKASI MOBILE SEBAGAI ALAT KOLABORATIF MASA KINI Niswa Auliya Lubis; Zuhrinal M. Nawawi
JOURNAL SAINS STUDENT RESEARCH Vol. 3 No. 3 (2025): Jurnal Sains Student Research (JSSR) JUNI
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v3i3.4657

Abstract

This study aims to develop a sustainable digital marketing strategy through the integration of social media and mobile applications as contemporary collaborative tools for Micro, Small, and Medium Enterprises (MSMEs). Using a qualitative approach based on literature review and empirical analysis, the research reveals that the integration of these digital platforms significantly enhances engagement, loyalty, and active collaboration between companies and consumers through co-creation value. Despite substantial challenges such as limited resources, digital competencies, and technical constraints, opportunities for innovation with cutting-edge technologies like artificial intelligence and omnichannel CRM provide avenues for market expansion and digital community strengthening. Best practices including message consistency, creative content, and digital training are key to successful implementation. The long-term impact of this integration drives business growth and sustainability for MSMEs in the Society 5.0 era. This study contributes novel insights by highlighting collaborative aspects and advanced technologies in sustainable digital marketing for MSMEs, while offering strategic recommendations for enhancing digital capacity in Indonesia and other developing countries.
PENGGUNAAN TEMPLATE DIGITAL UNTUK MENYUSUN ELEMEN PEMASARAN ORGANISASI SECARA PRAKTIS DAN CEPAT Widya Anggraini; Zuhrinal M. Nawawi
JOURNAL SAINS STUDENT RESEARCH Vol. 3 No. 3 (2025): Jurnal Sains Student Research (JSSR) JUNI
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v3i3.4658

Abstract

The advancement of digital technology has transformed how organizations create and deliver marketing elements. This study aims to examine the effectiveness of using digital templates as a practical and fast solution for organizing marketing elements. The research method used is a literature review analyzing various studies related to digital marketing, graphic design, and digital template usage. The findings indicate that digital templates can accelerate the marketing material production process by up to 50%, maintain design consistency and quality, and significantly reduce production costs. Furthermore, the use of digital templates enhances organizational responsiveness to market changes and marketing trends, providing competitive advantages, especially for small and medium enterprises. However, successful implementation depends heavily on technological readiness, user training, and appropriate template selection. This study offers strategic recommendations for organizations to optimize digital template use in digital marketing strategies to support business growth and sustainability in the digital era.
Systematic Literature Review (SLR) : Tantangan dan Peluang Bisnis Online di Era Digital Siti Fahirah Sihotang; Zuhrinal M. Nawawi
JOURNAL SAINS STUDENT RESEARCH Vol. 3 No. 3 (2025): Jurnal Sains Student Research (JSSR) JUNI
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v3i3.4913

Abstract

Abstract This systematic literature review analyzes the challenges and opportunities faced by online businesses in the digital era. The study found that the development of digital technology has created major changes in the business world, opening up new opportunities for entrepreneurs to reach wider markets and improve operational efficiency. However, the digital era also presents challenges, including intense competition, changes in digital platform algorithms, uneven digital infrastructure, and the need for effective digital marketing strategies. On the other hand, great opportunities are available in the form of global market access, lower operational costs, ease of communication with customers, and inconvenience in managing working hours. The results of the study indicate that to succeed in the digital era, online businesses must address challenges such as cybersecurity, personal data protection, and adaptation to rapid technological developments. They must also take advantage of existing opportunities by implementing effective digital marketing strategies, understanding consumer behavior, and building customer trust.
Efektivitas Strategi Pemasaran Bank Syariah dalan Menarik Minat Nasabah Muda Zuhrinal M. Nawawi; Salsabila Sofiya Wardani
Jurnal Bisnis, Ekonomi Syariah, dan Pajak Vol. 2 No. 2 (2025): Juni : Jurnal Bisnis, Ekonomi Syariah, dan Pajak (JBEP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jbep.v2i2.968

Abstract

This study uses a qualitative method to examine the effectiveness of marketing strategies implemented by Islamic banks in attracting young customers. The background of this research is based on the significant growth of the Islamic banking sector in Indonesia, which has not yet fully optimized the potential of the youth market segment. Data were collected through in-depth interviews with marketing managers and young customers, as well as documentation of the promotional strategies employed. The findings reveal that marketing strategies emphasizing Islamic values, service digitalization, and social media campaigns significantly influence young customers’ interest. However, some challenges were also identified, such as low Islamic financial literacy among the youth and limited product innovation tailored to their needs. This study recommends strengthening Islamic financial education, collaborating with youth communities, and developing technology-based products and services so that Islamic banks can be more competitive in attracting young customers. With a more adaptive and communicative approach, Islamic banks have the potential to become the preferred choice for the younger generation in the future.
INOVASI PENYUSUNAN ELEMEN PEMASARAN ORGANISASI SEBAGAI UPAYA PENGUATAN MARKETING SKILL PRAKTIS Syahla Nabila; Zuhrinal M. Nawawi
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 2 No. 2 (2025): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN  Juni
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v2i2.4779

Abstract

Penelitian ini bertujuan untuk mengkaji bagaimana inovasi dalam penyusunan elemen pemasaran organisasi dapat berkontribusi terhadap penguatan keterampilan pemasaran secara praktis (marketing skill). Di tengah dinamika pasar dan transformasi digital, organisasi dituntut untuk meninggalkan pendekatan pemasaran konvensional dan beralih pada strategi yang lebih adaptif dan kreatif. Penelitian ini menggunakan metode deskriptif kualitatif dengan pendekatan studi kasus pada beberapa organisasi profit dan non-profit. Data dikumpulkan melalui wawancara mendalam dan kuesioner, kemudian dianalisis dengan pendekatan tematik. Hasil penelitian menunjukkan bahwa penerapan inovasi dalam elemen pemasaran seperti digitalisasi promosi, penyesuaian produk berbasis kebutuhan konsumen, dan penggunaan media sosial—secara signifikan meningkatkan keterampilan teknis dan interpersonal tim pemasaran. Inovasi juga mendorong proses pembelajaran berbasis pengalaman (experiential learning) yang berperan dalam penguatan kapasitas sumber daya manusia organisasi secara menyeluruh.
STRATEGI PENGUATAN MARKETING SKILL DI ERA DIGITAL: ANALISIS KOMPETENSI DAN DAMPAKNYA TERHADAP KINERJA PENJUALAN Imel Santika Siregar; Zuhrinal M. Nawawi
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 2 No. 2 (2025): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN  Juni
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v2i2.5043

Abstract

Digital transformation has significantly reshaped the marketing landscape, requiring entrepreneurs and sales personnel to possess strong digital marketing competencies. This study aims to analyze strategies for strengthening marketing skills in the digital era and their impact on sales performance, particularly in the SME sector. The method used is a literature study with a qualitative approach, focusing on scientific articles from 2020–2024. The analysis reveals that digital marketing skills, such as social media use, SEO, and content marketing, positively influence sales target achievement. Competencies in digital data analysis, product knowledge, and creativity in marketing campaigns have been shown to improve sales effectiveness. However, several challenges remain in implementation, such as limited human resources, technological infrastructure, and cybersecurity. Therefore, strengthening marketing skills must be supported by continuous training and systemic support to optimally impact business growth.
STRATEGI MENINGKATKAN MARKETING SKILL SECARA CEPAT DAN EFEKTIF Mulia Syahputri; Zuhrinal M. Nawawi
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 2 No. 2 (2025): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN  Juni
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v2i2.5044

Abstract

This study aims to analyze effective strategies to rapidly enhance marketing skills among individuals and target groups. In the dynamic digital era, mastering marketing skills is a key factor in improving competitiveness and business success. The research employs a qualitative approach using library research and document analysis, reviewing literature, previous studies, and related documents on marketing skill development. The findings reveal that effective marketing skill enhancement strategies integrate experiential learning, digital literacy, adaptive learning technology, social networks, and optimal resource management. Active and self-directed learning approaches accelerate skill acquisition, while digital literacy and utilization of digital marketing tools are essential prerequisites. Social networks and practitioner communities strengthen collaboration and innovation, whereas adaptive technology personalizes learning processes for greater efficiency. The study also identifies barriers such as limited technology access and resistance to new learning methods, which can be overcome through flexible program design and blended learning. In conclusion, this comprehensive and integrative strategy not only improves individual competencies but also significantly impacts business growth and competitiveness in the digital era. These findings are expected to serve as a reference for educational institutions, business actors, and training providers in developing innovative and sustainable marketing skill enhancement programs.
Strategi Pemasaran Efektif dalam Meningkatkan Daya Saing Bank Syariah di Era Digital Zuhrinal M. Nawawi; Aulia Syahfitri
Jurnal Ekonomi dan Pembangunan Indonesia Vol. 3 No. 2 (2025): Mei : Jurnal Ekonomi dan Pembangunan Indonesia
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jepi.v3i2.1389

Abstract

This research uses a qualitative method to examine effective marketing strategies implemented by Islamic banks in enhancing competitiveness in the digital era. Amid increasingly intense competition in the financial industry and rapid technological advancements, Islamic banks are required to adapt and utilize various digital platforms as marketing tools. This study focuses on analyzing digital marketing strategies such as the use of social media, mobile banking, and content marketing to build brand awareness and customer loyalty. Data were collected through in-depth interviews with Islamic banking practitioners and observation of their digital marketing activities. The findings reveal that integrating sharia values with digital technology creates a unique, relevant, and highly competitive marketing approach. Furthermore, the ability of Islamic banks to understand the needs of the millennial and Gen Z generations is a key factor in expanding their market share. Therefore, adaptive, innovative, and value-based marketing strategies are essential foundations for facing the digital era.
Analisis Strategi Pemasaran Produk Cicil Emas di Tengah Fluktuasi Harga: Studi Kasus BSI KCP Kejuruan Muda Zuhrinal M. Nawawi; Yusliani Yusliani
Journal Economic Excellence Ibnu Sina Vol. 3 No. 2 (2025): Journal Economic Excellence Ibnu Sina
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/excellence.v3i2.2693

Abstract

This study uses a qualitative method with a case study approach to analyze the marketing strategy of the Cicil Emas (Gold Installment) product amid price fluctuations, as implemented by BSI KCP Kejuruan Muda. Cicil Emas is one of the flagship products of Islamic banks, offering great potential to fulfill the investment needs of Muslim communities. However, global gold price volatility poses a significant challenge in maintaining customer interest. This research aims to explore how marketing strategies are designed and applied in a dynamic market environment. Data were collected through in-depth interviews with marketing staff, direct observation, and internal documentation. The results reveal that BSI KCP Kejuruan Muda adopts adaptive marketing strategies through customer education, competitive margin offers, enhancement of digital services, and personalized approaches via Islamic finance communities. These strategies have proven effective in retaining customer loyalty and increasing the transaction volume of the Cicil Emas product despite price fluctuations. The study concludes that innovation and trust are essential in marketing Sharia-based products, particularly those that are highly sensitive to global market changes such as gold.
Co-Authors Abd. Rahman Ade Khadijatul Z. Hrp Ade Khadijatul. Z Hrp Adek Iskandar Siregar Adinda Rizki Fadilah Adisty Anggraini Adisty Aulia Zahra Agustin, Elisa Ahmad Muhaisin B. Syarbaini Ahmad Rajin Siregar Aida Lasmi Aida Malan Sari Ainun Jakia Ritonga Aisha Alvia Al Tasya Fitrah Alfi Amelia Alfin Agung Az’har Alifa Adzra Siregar Amalia Munajah Nasution Amanda Mutiara Hasibuan Ami Radianti Ananda, Chadisa Rizky Andini Al Khoiri, Putri Andri Soemitra Andri Soemitra Andri Soemitra Andri Soemitra Andri Soemitra Andri Soemitra Andri Soemitra Andri Soemitra Anggara, Windu Anjali Marwiyah Siregar Annisa Aprilia Annisa Aprilia Annisa Edelia Annisa Fajaria Annisa Hafizzah Hutabarat Annisa Karimah Annisa Putri Siregar Aprina Tanjung Aqwa Naser Daulay Arieffan Syah Arpin Dalimunthe Asri Lestari Asri Lestari Asriadi, Ari atika Atika Atika Atika Atika Atika Atika Audina Rizka Zahra Aulia Monica Aulia Monica Aulia Syahfitri Ayu Andini Azhari Akmal Tarigan Azizah Rahmah Azmi, Syahfrilla Al Risa Nurul Azzahra, Salwa Bayu Prabowo Bunga Mawar Burhanuddin Cahya Purwati Sinulingga Chintya Pradilla Putri Cici El Dirrah Syafitri Simanungkalit DAYU, Wulan Dea Putri Amanda Dea Putri Amanda Dendy Irwan Gunara Dewi Herlina Dharma, Budi Diah Hafni Pardede Dian Irmawani Dian Irmawani Diba Nur Rahman Dicky Mahendra Dinda Melani Putri Dini Safarina Dita Zakia Rahmah Siahaan Divia Zulianti Dona Zahra Hasibuan Dwi Kresna Riyadi Effendy, M. Ridho Effendy, Muhammad Eidho Eka Lestari Eli Sugiarto Elizar Sinambela Ella Safitri Ellina Satyana Elvira Andriyani Enjely Putri Marpaung Ervina Yulia Angkat Fadillatunnisa Fadillatunnisa Faisal Hamdani Harahap Fandy Rangkuty, Muhammad Hafif Faris Andrawika Harahap Fauzi Ahmad Romadhon Fauziah Fauziah Fauziah Sarah Febriana Sakina Febriandi Akbar Sitompul Feby Maulydia Nasution Finik Kharianti Fiqkri Ardian Fuadi Fuadi Gita Kurniasari Sembiring Habilla Asnhari Hafsyah Yasmita Harahap, Muhammad Ikhsan Harahap, Rahmat Daim Hari Setiawan Saragih Hasibuan, Mardiah Khofifah Hendra Harmain Herry Syahbanuddin Herwan Nafil Hilmiatus Sahla Husni Fazari Lubis Husni Pasarela Husyairi, Mhd. Alwi Syam Ilham Wahyudi Imel Santika Siregar Imsar Indah Mutiara Ayu Indry Anggraini Putri Indry Anggraini Putri Inten Sulistya Ningsih Iqbal Fahri Tobing Irhamna Tanjung Irma Chairani Tambunan Irma Rahmayani Marpaung irma rahmayani marpaung Ismail Ismail Ismail Isnaini Faraz Azis Ilmi Sitorus Isnaini Harahap Jaidil Kamal Jamaluddin Siregar Jannah, Nurul Jihan Humairoh Julia Hamdini Nasution Juliana Nasution Juliana Sari Harahap Kamaruddin Kamaruddin Kaswinata Kaswinata, Kaswinata Khairina Tambunan Kharianti, Finik Kharisma, Diah Ananda Khofifah Sari Hasibuan Khoiria Risky Tanjung Khoirun Nisa Lubis Khotiza Anisa Kurinci, Ayu Ismah Azizah Kusmilawaty Kusmilawaty Laila Fitria Lailan Safina Hasibuan Laiyinna Misqha Efendi Lathifah Ananda Putri Latifah Laura Oktarani Br Torong Laylan Syafina Leni Lestari Simatupang Lestari Perdana Putri Lia Purnama Sari Lutfiansyah, Irham Luthfia Masfa Nur M Rizky M. Hizbullah Hasibuan M. Hizbullah Hasibuan M. Ridho Effendy Mahfuzah Dalimunthe Marliyah Marliyah Marliyah Marlya Fatira AK Marni Susi Susanti Harahap Masdelima Hasibuan Mashithoh Sitorus Mawaddah Irham Mawaddah Mawaddah Maysa Chairani Mega Hasibuan Mela Devita Mela Devita Melly Nia Fajriani Sinaga Miliantari, Dea Miranda, Miranda Miratul Imaniah Muhammad Adam Muhammad Andre Alkahfi Muhammad Arif Muhammad Fakhru Rizqi Muhammad Iqbal Muhammad Iqbal Sayuti Harahap Muhammad Istiftahu Syifa Muhammad Istiftahu Syifa Muhammad Rajab Ardiansyah Muhammad Sawal Pitriyadi Muhammad Suhaimi Muhammad Syahbudi Mulia Syahputri Mustapa Khamal Rokan Mutia Sari Dewi Mutiara Sari Mutiara Sawitri Pane Nabila Salsahbilah Nadia Ulfa Nailul Muna Namira Azani Nasution, Annio Indah Lestari Nasution, Juliana Nawir Yuslem Nawir Yuslem, Nawir Nelsi Agustina Siburian Nelsi Agustina Siburian Nila Rosdiana Nirmadarningsih Hiya Niswa Auliya Lubis Nur Ahmadi Bi Rahmani NUR AHMADI BI RAHMANI NUR ASRIZA PASARIBU Nur Fadhilah Ahmad Hsb Nur Syafikah Lubis Nurfadillah Najwa Faraiddin Nurhalija Sitompul Nurhalisa, Siti Nurhaliza Nurhaliza Nurhidayah Nurhidayah Nuri Aslami Nursantri Yanti Nurul Inayah Nurul Inayah Nurul Inayah Nurul Inayah Nurul Izzah Nurul Jannah Nurul Jannah Pardede, Diah Hafni Pasaribu, Yogi Oriena Popi Dea Ananda Pratista Andanitya Siregar Putra, Randy Tama Putri Gusniati Putri Sepfiani Putri Sepfiani Qarni, Waizul Rafika Ananda Putri Rahma Wulan Suci Nasution Rahmad Bahagia Rahmani, Nur Ahmadi Bi Rahmat Rahmat Rahmat Rahmi Syahriza, Rahmi Raihanah Daulay Ramayanti Simanjorang Raniwati Siregar Raudatun Sumi Rendy Septi Sanjaya Reni Ria Armayani Reni Riswati Ridho Erianto Rifka Fachrina Rima Rizki Syahputri Rina Aldila Ririn Pebrianti Riska Nasution Risna Dewi Rivai Iqrok Tanjung Rivanka, Weny Rodhiatul Aslamah Meuraxa Roza, Fitra Maulana Ruli Pebrina Br Sitepu Rusdi Hidayat, Ahmad Safrizan, Safrizan Sahri Aramiko Sakinah Sakinah Sallimah Ika Putri Malau Salsabila Sofiya Wardani Salsabila, Tri Utami Sekar Sari Septia Sakinah Rizki Seri Handayani Sindi Sihombing Sinta Sukma Ayu Siregar Dahrul Siregar, Almi Rahmadani Siregar, Dahrul Siregar, Wardah Hinayah Siska Junianti Br Perangin-angin Siti Aisyah Siti Fahirah Sihotang Siti Nurhafizah Siti Nurhalimah Siti Sahara Siti Saleha Sitorus, Isnaini Faraz Azis Ilmi Sonia Purba Sovia Harahap Sri Aderafika Sani Sri Aderafika Sani Sri Kartika Dewi Sri Ramadhani Sri Rezeki Widya Ritonga Sri Sudiarti Suci Pranasari Suci Ramadhani Siregar Sucita Alfiani Syafitri, Mita Nur Syahla Ananda Syahla Nabila Syahputra, Angga Syakir, Ahmad Syarbaini, Ahmad Muhaisin B. Syuhada Fela Yudha Tambunan, Khairina Tambusay, Basmaida Waty Tamima, Aqila Tasya Maulida Tasya Nadila Taufik Hidayat Tawarni Roha Harahap Tria Silvia Tria Wardani Trisna Eka Putri Tuti Anggraini Tuti Anggraini Tuti Anggraini Utami, Rizky Ananda Vega Liana Vina Cynthiasari Vivi Juliana Siregar Wahyu Syarvina Wan Ronaldo Nasution Widya Anggraini Wildan Izzaty Windi Jihan Nabila Yeni Aulia Siagian Yohana Ariska Putri Nasution YUDI SISWADI Yuli Anisyah Hasibuan Yunda Herliana Yuni Maryam Siregar Yusliani Yusliani Yusnita Ulfah Munthe Zidane, Muhammad Raihan Zulfahani Zulfahani Zulfikar Zulfikar Zulfitri Zulfitri