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Rabiatul Adawiyah
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Analisis Strategi Pengembangan Usaha Syariah Batu Bata dalam Meningkatkan Pendapatan (Studi Kasus Usaha Batu Bata Milik Bapak Ajmalul Amri di Korong Palak Atok Kecamatan Lubuk Alung Kabupaten Padang Pariaman) Rabiatul Adawiyah; Rika Widianita
ARZUSIN Vol 6 No 3 (2026): JUNI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i3.9763

Abstract

The development of micro, small, and medium enterprises (MSMEs), particularly in the brick production sector, has become a focus in various previous studies. However, research that specifically discusses sharia-based business development strategies using a SWOT analysis approach in brick-making businesses at the local level remains limited. This study aims to analyze sharia business development strategies in increasing income in the brick-making business owned by Ajmalul Amri in Korong Palak Atok, Lubuk Alung Subdistrict, Padang Pariaman Regency. This study employed a qualitative approach with a case study design. The main and supporting informants were selected through the purposive sampling technique. Data were collected through in-depth interviews, observation, and documentation and were then analyzed using qualitative descriptive techniques with a SWOT approach (Strengths, Weaknesses, Opportunities, Threats). The results show that the business is in a defensive strategy position, with weak internal conditions indicated by limited capital, simple production technology, and dependence on weather factors that cause fluctuations in production and income. On the other hand, market opportunities remain open, but the business faces the threat of high competition. These findings contribute to the development of studies on strategic management and Islamic economics in the context of traditional-based microenterprises and broaden understanding of the importance of integrating internal and external analysis in formulating business strategies. The conclusion of the study emphasizes that strengthening the internal factors of the business is the main strategy for increasing business sustainability and income. The practical implication is that business actors and stakeholders need to strengthen access to capital, production efficiency, and adaptive business management to support the development of sharia-based microenterprises.
Co-Authors . Muhammad Ramli Buhari Abdul Qodir Abdullah Alim Musaddik Agnes Nelciani Rindu Ahmad Mulyadi Kosim Ahmad Zulfahmi Aida Sapitri Akhmad Sukron Haekal Ramdani Ala Purnawati Alfina Azisi Br Purba Algis Ekselen Naibaho Alimuddin A. Djawad Allisa Munawarrah Amadou F. Jellow Amniatin Naqiyah Andi Martina Kamaruddin Anggrita Sari Annisa Zuhra Anti Larici Arifah Zahira Arlina Arlina Arma Sentia Lestari Armimin Aroyandini, Elvara Norma Asep, Asep Abdurrohman Asih Widi Wisudawati Asrar Mabrur Faza Ayu Lestari Ayu Vidyaningrum Baehaqi Bahri, Salmi Yuniar Baiq Elda Dinisa Putri Baiq Rahmatul Paraeni Barus, Siti Khadijah Bq. Meli Reksa Heriani Bq. Rani, DW Bulkaini (Bulkaini) Ceria Hermina Cindy Audia Safira Putri Dea Alifah Dedi Harianto Dela Fitriana Denti Fitri Yanti Deti Destiani Dewi Ratnatih Dhenny Asmarazisa Azis Dhiza Aliffia Diana Rizky Lubis Dianna Ratnawati Dina Sukma Dinda Anisa Yuliana Dita Lestari Djoko Kisworo Dwi Nugroho Hidayanto Dwi Wahyuni Eka Kasymir Emeliya Sukma Dara Damanik Erna Mukaromatin Erry Fitrya Primadhany Eva Iryani Evie Muliani Fachry Abda El Rahman Fadila Hasibuan Fahrullah Fahrullah Fathur Baldan Haramain Fathurrahman Febry Amirullah Febry Amirullah Benny Fitri Yuniarti Gofur Ahmad Guntar, Elsita Lisnawati Gusti Ayu Diantha Dara Puspita Hadlun Hani Fitria Anggraini Hanifah Hartati Agustin HARYANTO Hasibuan, Ahmad Jasa Hasibuan, Nur Asiah Hasnah Nasution Hayatun Thoybah Herning Indriastuti Hesti Hajah Hety Diana Septika Husaen Sudrajat Ibnu Kharis Alfauzi Ikrimatul Ulya Imam Ahmad Abi Abdillah Indah Fitria Ningsih Indra Indra Intan Paramiarta Ningrum Intoriqatul Khairiyah Irni Cahyani Ismail iwan Syarif Jelly Leviza Jihan Hafidzah Juliana Astuti Jumriana Kartini Kartini Kevin Dwi Witjaksono Khaerani Khaira Zahra Nasution Khairul Muzakki Khairun Na’imah Khusnun Nadiah Kurniawan . Lalu Rudyat Telly Savalas Latipah, Nur Lestari, Dyah Aring Hepiana Lestari, Utami Sylvia Lubis, Nurhidayah Lukman Hakim Gt M. Ade Ilham M. Kamari Mamnu’ah Sobriana MARA UNTUNG RITONGA, MARA UNTUNG Mariani Marlian Arif Nasution MARTINI Mar’ie Muhammad Mawadah Mawadah Mega Fatimah Rosana Megawati Megawati Merlinda Suryati Jitung Mohammad Basit Muh Said Muhaddis Muhaddis Muhammad Adib Mashuri Muhammad Al Fisah Muhammad Albadar Adren Muhammad Aminudin MUHAMMAD AMIR MASRUHIM Muhammad Faizuddin Muhammad Jailani Alkadri Muhammad Rafi’i Muhammad Razi Reksa Buana Muhammad Ridho Aulia Irawan Muhammad Saleh Mire Muhammad Yunus Muhammad Zaky Alhafiz Muhhammad Husni Thamrin Muhlis Mukhtar Muhammad Salam Mumpuniarti Mumpuniarti Munifah Naheri Najwa Nadhira Harahap Nashwa Ajri Nazhifa Nazli Badrul ‘Aini Ramdhani Ni Luh Nanik Puspadi Nisrokyah Norhaliza Norhaliza Novi Rizki Nurlaili Nur Arinda nur hafizah Nurdin Nurfarhanah Nurfarhanah Nurhaizan Sembiring Nurhalisa Nurin Kumala Dewi Nurshalati Tahar Nurul Humairah Nurul Ikrimah Opi Andriani Panggabean, Rizky Mubarok Pepita Sari Putri Ai Nurmuslimah Putri Ramadani R Hanung Ismono Rahma, Aufa Rahmadani Rahmadani Rahman Ambo Masse Rahmat Syam Raihan Randi Boang Manalu Raja Ritonga Rangkuti, Rosipa Rahmi Rani Sabrani Ratih Puspita Sari Refani Pramunita Riannur Riannur Richo Kais Threza Fauzi Ridwan Sholeh Rifani Shobari Rika Widianita Rinawati Rinawati Riska Amira Zahrotunnisa Riska Ayu Purnama Dewi Riska Tri Listiani Risna Inayah Rita Nofianti Rizky Alviansyah Rizqi Nailul Baroroh Romat Efendi Sipahutar Ryka Marina Walanda Salsabila Githa Zahratunnisa Salsabila Hasibuan Salsabila Syfa Siregar Satriyadi Selviani Sanni Rosa Tampubolon Sendhy Krisnasari Shanty Komalasari Shofi Farohah Sholatiah Hannum SITI LATIFAH Siti Maisarah Soeci Izzati Adlya Srg, Kartina Sri Langgeng Ratnasari SRI RAHAYU Sri Yanti Suhaidi Suhartini Sujaya, Ketut Ary Sukiyat, Sukiyat Sukriadi Sumper Mulia Harahap, Sumper Mulia Syamsul Ph.D M.A. Hadi Syukri Syukri Syukri Taharuddin Teguh Endaryanto Tessy Badriyah, Tessy Timbul Surya Akbar Lubis Tri Asihati Ratna Hapsari Tri Setiawati Tri Setyawati Tutik Aminah Veronica Lia Andriani Wafiq Azizah Wahidah Sanusi Wahyuddin, Munifah Wardah Syafirah Warman Widodo Ismanto Wina Rahma Novriani Wiwin Wiwin Wuryaningsih Dwi Sayekti Yaktiworo Indriani Yasruddin Yayuk Andayani Yudo Dwiyono Yulia Rahmadhani Rambe Yulianti Hidayah Yulianto, W Yuniar Affandy Yuzhril Zahra Nur Oktaviani Zainal Abidin Zainal Arifin Zainap Hartati Zakia Hani Atun Nafiah Zakiyah Rangkuti