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All Journal Hemera Zoa Saintika Medika: Jurnal Ilmu Kesehatan dan Kedokteran Keluarga. Farmasains : Jurnal Farmasi dan Ilmu Kesehatan COPING (Community of Publishing in Nursing) Jurnal Akademika Biologi Jurnal Ilmu Komputer dan Agri-Informatika Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Jurnal Online Mahasiswa (JOM) Bidang Ilmu Hukum Indonesian Journal of Pharmaceutical Science and Technology JITRO (Jurnal Ilmiah dan Teknologi Peternakan Tropis) Journal of Agromedicine and Medical Sciences AlphaMath: Journal of Mathematics Education JURNAL PENDIDIKAN TEMATIK DIKDAS Al-Mustashfa Iqra: Jurnal Ilmu Kependidikan dan Keislaman Risâlah, Jurnal Pendidikan dan Studi Islam JNKI (Jurnal Ners dan Kebidanan Indonesia) (Indonesian Journal of Nursing and Midwifery) Argipa (Arsip gizi dan Pangan) BASIS (BAHASA DAN SASTRA INGGRIS) INSPIRAMATIKA Jurnal Penelitian Sosial dan Ekonomi Kehutanan Al-Madrasah: Jurnal Ilmiah Pendidikan Madrasah Ibtidaiyah Jurnal Ilmiah Keperawatan (Scientific Journal of Nursing) PROSIDING SEMINAR NASIONAL PROGRAM PASCASARJANA CARADDE: Jurnal Pengabdian Kepada Masyarakat PARAMUROBI Jurnal Pengabdian Magister Pendidikan IPA Qalam: Jurnal Ilmu Kependidikan Faletehan Health Journal Bioscientia Medicina : Journal of Biomedicine and Translational Research Jurnal Penelitian Tarbawi: Pendidikan Islam dan Isu-Isu Sosial de Fermat : Jurnal Pendidikan Matematika Jurnal Sekretari Universitas Pamulang Cakrawala Pedagogik Abdimas Universal Alpen: Jurnal Pendidikan Dasar Keberlanjutan : Jurnal Manajemen dan Jurnal Akuntansi Jurnal Pengabdian Masyarakat Sains Indonesia (Indonesian Journal Of Science Community Services) Jurnal Ilmiah Permas: Jurnal Ilmiah STIKES Kendal Jurnal Metaedukasi : Jurnal Ilmiah Pendidikan Mu'amalat: Jurnal Kajian Hukum Ekonomi Syariah Journal of Classroom Action Research Jurnal Ilmiah Pamenang (JIP) Jurnal Ilmu Perbankan dan Keuangan Syariah Indonesian Journal of Sociology, Education and Development (IJSED) Indian Journal of Forensic Medicine & Toxicology Edulead : Journal of Education Management El-Iqtishady Jurnal Pengabdian kepada Masyarakat Bioscientia Medicina : Journal of Biomedicine and Translational Research Proceeding of Mulawarman Pharmaceuticals Conferences Jurnal Pengabdian kepada Masyarakat Desa (JPMD) Jurnal Pengabdian Multidisiplin Jurnal Penyuluhan Agama Sehat Rakyat: Jurnal Kesehatan Masyarakat Jurnal Pengabdian Masyarakat Nusantara Jurnal Ilmu Sosial, Pendidikan Dan Humaniora Safari : Jurnal Pengabdian Masyarakat Indonesia Populer: Jurnal Penelitian Mahasiswa Protasis: Jurnal Bahasa, Sastra, Budaya, dan Pengajarannya JURNAL FIRNAS Obstretika Scientia Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Ilmiah Dan Karya Mahasiswa Pontianak Nutrition Journal (PNJ) Setyaki : Jurnal Studi Keagamaan Islam Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat Journal of Educational Engineering and Environment Aladalah: Jurnal Politik, Sosial, Hukum dan Humaniora Alfihris: Jurnal Inspirasi Pendidikan Atmosfer: Jurnal Pendidikan, Bahasa, Sastra, Seni, Budaya, Dan Sosial Humaniora ALWAQFU Jurnal Hukum Ekonomi dan Wakaf Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Jurnal Suaka Insan Mengabdi Mandub: Jurnal Politik, Sosial, Hukum dan Humaniora Neraca Manajemen, Akuntansi, dan Ekonomi Tashdiq: Jurnal Kajian Agama dan Dakwah Journal of Humanities and Social Studies Jurnal Akademik Pengabdian Masyarakat Santri : Jurnal Ekonomi dan Keuangan Islam Adpebi Science Series Jurnal Penelitian Sains dan Kesehatan Avicenna Jurnal Ilmiah Kesehatan Keperawatan Journal of Vocational Health Science Reflection: Islamic Education Journal Jurnal Siti Rufaidah Journal of Nursing Science Research Kasyafa: Jurnal Pendidikan Agama Islam Aafiyah: Jurnal Multidisiplin Ilmu Jurnal Wicara Desa Jejak digital: Jurnal Ilmiah Multidisiplin Aksi Kita: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmu Sosial dan Humaniora INTERACTION: Jurnal Pendidikan Bahasa
HUSNUL KHOTIMAH
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Journal : Jurnal Manajemen Dan Bisnis Ekonomi

 1 
Analisis Strategi Pemasaran Dalam Usaha Meningkatkan Penjualan Anyaman Purun Pada Brand Usaha Anyaba Di Marabahan Husnul Khotimah; Hairul Hairul; Nurul Hasanah
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 1 No. 4 (2023): October : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v1i4.740

Abstract

HUSNUL KHOTIMAH."Analysis of Marketing Strategy in an effort to increase sales of purun woven on the Anyaba business brand in Marabahan". Hairul Advisor, SE.M.M. and Nurul Hasanah, S.Sos., M.M The marketing strategy used to increase sales of purun woven at the Anyaba business brand in Marabahan is quite good, because it is able to market purun woven which was previously only considered a lower-middle class product to be promoted to the preferred class of millennials. The data collection technique used in this research is through Observation Method, Library (Library Research), Field Research (Field Research), Interview Method (Interview) and Documentation Method. This study uses qualitative data analysis, namely analysis based on opinions, thoughts and considerations that will describe and explain problems that are not described in numerical form. Based on the results of the study it can be concluded that: 1) The marketing strategy used woven Marabahan that has been carried out so far is to maintain product quality and continue to innovate to cooperate with related agencies or other parties with new products with attractive types, colors and packaging designs and changes according to market needs and the price offered is relatively cheaper because it targets young people who want to look trendy at a low cost and there are discounts on certain products on certain days to attract customers and 2) The marketing strategy that should be used in Anyaba Woven Marabahan to increase sales of its products, in addition to the ongoing strategy, it is necessary to add promotional aspects to buyers who have come to buy on the spot by giving discounts, from the aspect of the Anyaba Marabahan place which is located in a strategic location and is easy for buyers to visit but it is also necessary to think about adding new branches in other places such as the city of Banjarmasin and its surroundings
Co-Authors A. Otong Busthomi AA Sudharmawan, AA Abdul Hamid Wahid Ageng Sinta Pratiwi Agustria Vista Dewi Ahmad Hilmi Ahmad Kholid Fauzi Ahmad Shirotol Ahmad Zainiansyah Ai Sutini Aida Zulwahidah Aisyahtul Magfiroh Alda Febriani Alma Miftaqiyah Amanda Adilia Aszari Amelia Oktarina Amrullah Anak Agung Gede Sugianthara Anas Muhktar Andiko Nugraha Kusuma Andita Wahyuningtyas Andri Saputra Anggaunita Kiranantika Anisah Meidiana Anna Muawanah Annisa Nurhayati Hidayat Ari Sunandar Aswati Aswati Awin Mulyati Ayu Puspa Wirani Ayuni Arfina Bagus Supriyadi Baiq Nurlaela Hardiana Bakti Tamba Bambang Firmansyah Bambang Kurniawan Bambang Yulianto Boby Saputra Cahyawati, Fitnaningsih Endang Cici Widya Prasetyandari Ciek Julyati Hisyam Cut Rinda Dassucik, Dassucik Dea Kamelia Putri Dedi Ansori Defi Silpiana Delita Marni Demmalewa Saputra Desilia Purnama Dewi Desti Rainawati Dhani Yuniati Dhika Navara Didi Supriadi A. Dimas Ramadhan Tanjung Donna Boedi Maritasari Dumilah Ayuningtyas Duwi Lismawati Dwi Adi Nugroho Dwi Ananda Dwi Harjanto Dwi Rahmi Eka Putra Ismail Eko Prihandono Elisa Nurul Laili Elza Adesya Emelyana Yuliana sugianto EF Erizka Rivani Erna Sari Ester G Pansserga Estu Aulia esty apridasari Etty Nurkhayati Evin Andriani Fatilah Fatmawati Fatmawati, Fatmawati Fatoni fatoni Fauziana Ulfi Febi Berliana Ferawati Ferawati Firatun Auliya Fitriani Fitriani Fransiskus Andi Juan Gabryella Fatima Simanjuntak Gatut Rubiono Ghina Salma Nafiah Gusmaneli Gusmaneli Gusmaneli Habibur Rahman Habriyanto Habriyanto Hadiyanto Haerunisyah Haidi Hajar Widagdo Hairul Hairul Handayani, Tri Quari Hanita Pratiwi Harianto Budi Rahardjo Harmayati Harsayan Pratama Hary Soedarto Harjono Haryyan Lukita Hasanuddin " Hasyim Hendawati Hendawati Heru Falaguna HESTI ATASASIH Hilda Mulda Ningsih Hildah Dwipa Nurahma Hilma Aulia Hofikoh Awaliyah Putri I Ketut Karya Wisana I Wayan Suteja Iis Iis Iis Trisnawati Ilhamsyah Ima Mulyawati Imas Sukaesih Sitanggang Imro Atussholikha Indah Nur Chomsy Indah Nurfazriah Indhra Musthofa Indra Yanto, Indra Intan Nadiroh Intan Pristy Shagita Shima Intansari Nurjannah Irma Yeny Irma Yuliana Nurhikmah Irman Hermadi Ismunandar Istiqomah Iza Marsida Jajang Haris Bin Andi Jihan Fahira Jihan Tri Setiawan Juanto, Ade Juju Jumena Juli Yani Juliana Juliana Kadar Kuswandi Karen Ardana Putri Kartika Dewi Khairullah Khoirus Sachiyah Kholisotin, Kholisotin Kirnantoro Kirnantoro Laila Chairani Laila Kotdriah Fitriani Leni Furnia Lia Karunia Lam Uli Lubis Linda Utami Liza Fauzanti Sagala Lubna Maimunah Luk Lu’us Syarifah M. Farhat Adlan M. Saifur Rohman MARIA BINTANG Marzaq Syihab Maspuroh Mayang Puti Seruni Mifetika Lukitasari Mirhansyah Ardana Mislaini Mislaini Moch Sasmito Djati Mohammad Basit Mohammad Irwansyah Muhamad Arpin MUHAMMAD AGIL Muhammad Alfian Tuflih Muhammad Anshori Muhammad Badar Muhammad Daffa Adi Prayogo Muhammad Imanuddin Muhammad Naufal Farras Muhammad Sufyan Rabbani Muhammad Yani Mukhlis R Mulian Mutiara Ramadani Rambe Muzakkirul Khair Abubakar, Muzakkirul Khair Abubakar Nabilah Maulidiannisaa Nadiyah Khairiyah Aziz Nadzani Pramudya Ibni Najwa Ramadhani nedi kurnaedi Neneng Fitrianingsih Ngarifin Shidiq Noorikha Pandayahesti Saputeri Novida Ariani Nur Farida Nur Samsu Nurananda Nurfaujiah Nurul Badriyah Haqiqiyah Nurul Hasanah Nurul Hidayanti Nyoman Sridana Oom Rohmah Syamsudin Partono Paul Joae Brett Nito putri salsabila Putri Sari Ayu Qur'Ani , Fiar Hening RACHMAT HIDAYAT Rahayu, Hanum Mukti Rahma Fitri Rahman, Handono Fatkhur Rana Nuralifa Mas’ud Ratna Yulis Tyaningsih Refi Lindawati Rejeki Siti Ferniah Rifki Endika Hermawan Rifki Qamarrulloh Rika Sa'diyah Ririn Maghfirah Risma Dedek Risna Agustina Rizka Nanda Utari Rizky Hafifatul Umam Rohani Roziana Roziana S. Tauriana Sahrul Sahrul Saidatul Umniyah Saidatul Umniyyah Salehudin Salsabila Mutmainnah Sama', Sama' Saniawati, Sartika Santi Sundary Lintang Santika Virdi Sawari, Diana Agustina Sembiring, Rinawati Septian, Raditya Bagus Shanti Meris Dwi Astuti Shofiyah Nur Aini Sholehah, Baitus Sita Ratnaningsih SITI AISAH Siti Durrotul Mukarromah siti nur aliyah Siti Nur Jannah Siti Umi Khoiriah Siti Zulfiana Safitri Sofyana Solis Setiyani Sopar Sri Astutik Sri Astutik Andayani Subagio, Sri Utami Suci Yuniarti Suhanah Suhanah Suhroji Adha Susilawati Susy Katarina Sianturi Sutrisnak Sutrisnak Syamsul Arifin Syamsul Ph.D M.A. Hadi Sylmi Adila Tasalim, Rian Teguh Wahyono Tiara Sulistia Titin Nasiatin Tri Hariyati Nur Indah Sari Tri Sayekti Tsaqila, Nibras Qaulan Tun Aci Tuty L Yusuf Unsi, Baiq Tuhfatul Ute Chairuz M. Nasution Veithzal Rivai Zainal Wahyu Anandita, Nanda Wahyu Ramadhan Warsiyah Wati Anggraeni Wibawanti Ratri Primulisa Widhi Kurniawan Wismanto Wismanto Wisnu Mubarok Yani Nurhadryani Yanwar Samsul Akmal YESSI ALZA Yudhi Syahputra Napitupulu Yul Alfian Hadi . Yulia Sari Devi Siregar Yuliana Risfa Yunengsih, Yuyun Yusnia Ayusari Yusnia Yusnia Zahida I’tisoma Billah Zahrotul Wathoniyah, Zaim Eka Firdaus Zulika Qismiatul Khomariyah