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AGUS SETIAWAN
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Journal : Da'watuna: Journal of Communication and Islamic Broadcasting

 1 
Strategi Media Sosial TikTok Nusantara TV dalam Meningkatkan Engagement Agus Setiawan; Rori Hastomo
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 3 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i3.7718

Abstract

TikTok, as a rapidly growing platform, offers a variety of creative features that enable users to effectively reach a wider audience. This study discusses the TikTok social media strategy implemented by Nusantara TV to enhance engagement, as engagement significantly impacts a company’s public image. Using a qualitative approach, the research demonstrates how these strategies contribute significantly to increased engagement. The study analyzes Nusantara TV’s TikTok content strategy through the Stimulus-Organism-Response (SOR) framework. The strategy includes the use of up-to-date news content, short video formats, interactive Live Streams, and the use of hashtags. Audience responses are reflected through comments, likes, and shares, with a preference for educational content. As a result, there has been a significant increase in engagement and follower growth—from 5,000 to 80,000 in three months—along with improved audience loyalty toward Nusantara TV’s TikTok account. View counts rose organically from around 13 million in January, 40 million in February, and 86 million in March. The combination of content and tagging has helped boost both engagement and follower count on Nusantara TV’s TikTok.
Co-Authors A.Basyir Firdaus Aang Gunawan Abdan Rahim abi prasidi Abu Dharin Ade Damaria Mukti Adinda Myra Amalia Putri Afrian Andrianto AGUS Agus Alim Muin Agus Waluyo Agustina Panca Astuti Klau Ajeng Setianingsih Aji, Ananto Sabdo Alex Purba Aliana Nova Alim, Agus Alim Muin Amani, Naifa Falah Ananda Indah Putri Sihombing Andi A. J. Siahaan Andi Suhandi Andi Widiyanto Andry Setyawan Aryanto Aneng Aisyah Anggih Pararinarno Anggraini Anis Rahmawati Anisa Fitriyanti Arrizal Bintang Ramadhan Asrori Asrori Aulia Deswita Aziz, Salahuddin Abdul Azizah Azizah Bainah Sari Dewi Bassam Abomoelak Bima Zepta Anggarda Rusady Birgita Diah Puspitrani Setiawan Bobby Affandy Budi Ramadhani Budi Santosa Bunga Choirunnisa Candra Junaedi Chamariyah Chamariyah Choirudin, Choirudin Christine Wulandari Christophorus Indra Wahyu Putra Cindy Yoeland Violita Dandy Akbar Juliansyah Debi Usman Delima Nur Ramadhani Dely Maria Desy Asyati Dhiah Agustina Qahar Dhika Aditya P Dian Iswandaru Dimas Danang Indriatmoko Dina Farida Utami Dinda Fitria Dindin Nasrudin Duryat , Dwi Priyanto Dwi Puji Prabowo Eko Eko Elka Faizal Elly L. Rustiati Elly Lestari Rustiati Elok Api Senta Laily Masitoh Emawati Erie Dwi Cahya Erlik Widiyani Styati Erma Suryani Sahabuddin Farid Ilham Farid Mudlofar Fathimah Az-Zahroo Fathul Jannah Fauzi Yusa Rahman Febriyanto Fedianty Augustinah Fera Kurniadewi Ferry Budi Firmansyah Finny Ligery Fiqi Diyah Sulistyowati Firmando Huda Utama Frederik Prasidya Prakasita Gilang Mahardhika Gladys Indira Putri Grace gumono Gumono Gumono Gusti Angieta Putri H. Ahmad Nordian Habib Shulton Asnawi Hari Kaskoyo Helzi Angelina Heri Saptadi Ismanto Hesham A. El Enshasy Hifni Septina Carolina Holyness Nurdin Singadimedja Hylda Khaiarah Putri I Gede WD Permadi I Gusti Wayan Murjana Yasa I Ketut Suada IBNU SANI Ida Hamidah Ida Kaniawati Idris Mandang Ihsan Ahmad Fauzan Indra Gumay Febryano Indriyanto . Indu Indah Purnomo Iqbal Amiruddin Ihsanu Irawan Irma Ratna Kartika Iwan P Anwar Iwan Setiawan jani master Jefferson Lynford Declan Joni Rokhmat Josua Situmorang Kamsariaty Kamsariaty Kevin Alrino Damara Khodijah Kiki Dwi Anugrah KOMALASARI, YULI Kris Witono Kurnia Julianti Kusdaryani, W Lamona I. Bernawis Liling Listyawati Lindawati Lindawati Lindrianasari Lucky Dita Agustiansyah M. Idham Shilman Mardiah Kenamon MAYANG SARI Melati Fajarini Mochamad Rizki Sadikin Mohamad Yusuf Kurniawan Muh Sarkowi Muhammad Alfi Robi’in Muhammad Nasir Muhammad Riza Muhammad Rohiyan Muhammad Umar Riandi Muktiningsih Nurjayadi Muniri Muniri, Muniri Munti Sarida Mutiara Rachmat Putri Nadiya Hijriana Nina Pebriana Nisa Aulia Saputra Nisaudzakiah Utami Niskan Walid Masruri Nugroho Mardi Nugroho, Ischak Suryo Nursalim Nursalim Nursiyanto Nurul Hanifatul Alfiyah Permatasari, Dyah Helen Poppy Fitriyani Pratama, Farizd Arya Prima Widiyanto Puan Aqila Azizah Purwono Hendradi Putra, Bintang Permata Putri, Desy Hanisa Rahayu Hasti Komaria Rahman Irpan Pahlepi Rahmat Safe’i Rama Wijaya Abdul Rozak Ratna Monasari Ridwan Salim Rini Efrianti Riswanto, Zanessa Waffalia Rizal Akbar Hutagalung Rizal Akbar Hutagalung Rizal Akbar Hutagalung Rizqi Claudia Wardani Rizqi Claudia Wardani H Rohany Yanti Sihite Rois Arifin Rommy Qurniati Rori Hastomo Royna Rahma Musie Rusdiyanto Rusdiyanto rusita rusita Sabela, Elsa Nur Salim, Muhammad Nur Samsul Bakri Santoso Sari Utama Dewi Sarmila Sarwani Sarwani, Sarwani Sarwo Edy Saputra Sefto Pratama Setiawan, Feri Setiawati, Devitri shofa, Mirta Laelya Shofa Shofiyaturrahmah Shofiyaturrahmah Shyi-Tien Chen silvia ratna Siti Aisyah Siti Asiyah SITI FATIMAH Siti Hujatul Hasanah Siti Inganah Siti Raudhatul Jannah Siti Tamamala Slamet Mugiono Slamet Tarno Slamet Tarno Sri Mulyani Sri Rahayu Sri Waluyo Sri Warastuti Sri Warastuti Sriyanto Sriyanto Subandi Subandi Subandi Sudibyo, Doni Sugeng Hadi Susilo Sugeng p Harianto Sugeng P. Harianto Suhono Sukihananto Sukihananto Suparmin Suparmin Surahman Surahman Susilawati Susilawati Sutarmi Syahputra, Mohamad Reyhan Tiara Listiana Ulfi Annisa Putri Umar Al-Faruq A Hasyim Utami, Ressa Andriyani Vira Saamia Vita Vendityaningtyas Vivi Leona Amelia Vivin Mahdalena Wahyudi . Wawan Wawan Willem M. Tatipatta Wiwin Wiarsih Yesi Asandi Salsabila Yudi Prastyo Yulia Yulia Susanti Yulian Taviv Yuliantini Yunizir Djakfar zaenuddin zarenuddin Zetsaona Sihotang Zunia Adha Wati