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All Journal Excellent Jurnal Mirai Management Asia-Pacific Management and Business Application Syntax Literate: Jurnal Ilmiah Indonesia Scientific Journal of Reflection : Economic, Accounting, Management and Business JURNAL PENDIDIKAN TAMBUSAI Jurnal Manajemen Strategi dan Aplikasi Bisnis Aptisi Transactions on Management Jurnal Riset Akuntansi Aksioma Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Dinasti International Journal of Education Management and Social Science EKONOMI BISNIS Jurnal Sains dan Teknologi JATI (Jurnal Mahasiswa Teknik Informatika) Emerging Markets : Business and Management Studies Journal Jurnal Teknik Industri Terintegrasi (JUTIN) Jurnal MSDA (Manajemen Sumber Daya Aparatur) JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) BUDGETING : Journal of Business, Management and Accounting Jurnal Fokus Manajemen Bisnis Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Journal of Advanced Multidisciplinary Research Journal of Economics and Business UBS AKSELERASI: Jurnal Ilmiah Nasional CENDEKIA : Jurnal Ilmu Pengetahuan Jurnal Sosial dan Teknologi Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) International Journal of Applied Finance and Business Studies Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis AKADEMIK: Jurnal Mahasiswa Humanis Jurnal Locus Penelitian dan Pengabdian KNOWLEDGE: Jurnal Inovasi Hasil Penelitian dan Pengembangan Jurnal Ekonomika Dan Bisnis Economic Reviews Journal Asean International Journal of Business JRAP (Jurnal Riset Akuntansi dan Perpajakan) Jurnal Ekonomika Manajemen Dan Bisnis Jurnal Indonesia Sosial Sains Journal Research of Social Science, Economics, and Management Jurnal Pendidikan Indonesia (Japendi) Cerdika: Jurnal Ilmiah Indonesia Indonesia Accounting Research Journal Indonesian Research Journal on Education Eduvest - Journal of Universal Studies Applied Quantitative Analysis (AQA) Innovative: Journal Of Social Science Research Indo-Fintech Intellectuals: Journal of Economics and Business Business and Investment Review Jurnal Informatika Ekonomi Bisnis Enrichment: Journal of Multidisciplinary Research and Development Al-Tasyree: Jurnal Bisnis, Keuangan dan Ekonomi Syariah IIJSE Jurnal Sistem Informasi dan Manajemen Jurnal Akuntansi Sektor Publik Jurnal Media Akademik (JMA) Sainteks: Jurnal Sain dan Teknik Jurnal Multidisiplin Indonesia Adpebi International Journal of Multidisciplinary Sciences International Journal of Indonesian Business Review International Journal of Management and Business Applied Jurnal Abdimas Peradaban Agrinus: Jurnal Agro Marin Nusantara Jurnal Cendekia Ilmiah
Heikal, Jerry
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Analisis Usahatani Padi Hibrida Varietas Mapan P05 Terhadap Pendapatan Petani (Studi Kasus Desa Susukan, Kecamatan Susukan, Kabupaten Banjarnegara) Moh. Masnur; Widawati, Enny; Chandra, Jimmy; Heikal, Jerry; Hadi, Pramono; Rachmawatie, Srie Juli
AGRINUS : Jurnal Agro Marin Nusantara Vol. 1 No. 2 (2024): AGRINUS: JURNAL AGRO MARIN NUSANTARA
Publisher : Yayasan Pengembangan Dan Pemberdayaan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62180/hfjzy081

Abstract

This study examines the profitability of Mapan P05 hybrid rice farming and the impact of production costs on farmers' income in Susukan Village, Banjarnegara Regency, Indonesia. Employing a quantitative approach with a field survey design, data were collected from 78 Mapan P05 rice farmers through structured interviews. Descriptive and multiple linear regression analyses were utilized to analyze the data. The findings reveal that Mapan P05 rice farming in Susukan Village is profitable, with an average net income of 17.3 million Rupiah per hectare per cropping season. The regression analysis further elucidated the significant role of efficient resource allocation, particularly in labor (coefficient 1.389) and land preparation (coefficient 5.109) influence farmer income, in augmenting farmers' profitability. The empirical model derived is Y = -19,997,135 + 5,420X1 + 0,198X2 + 0,540X3 + 1,389X4 + 5,109X5 + e, where Y represents farmer income, X1 denotes seed costs, X2 signifies fertilizer expenses, X3 represents pesticide costs, X4 denotes labor costs, and X5 signifies land preparation costs. The regression analysis underscoring the importance of efficient labor utilization and optimal investment in land preparation to enhance the profitability of Mapan P05 rice farming. This study provides empirical evidence that adopting high-yielding varieties like Mapan P05 seed can bolster production and income for farmers. However, it also highlights that the success of rice farming is contingent upon other factors. Keywords: Banjarnegara, Hybrid Rice Farming, Mapan P05, Farmer Income, Agriculture Economic
Online-Customers Segmentation on PT. Rumah Mebel Nusantara (Ikea) in Semarang Region By Using K-Means Analysis With SPSS Finnia Ayu Kirana, Astried; Esvandiary Iswari, Neisya; Mafatir Romadhon, Damar; Heikal, Jerry
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (277.482 KB) | DOI: 10.36418/syntax-literate.v8i2.11378

Abstract

Business is an activity carried out by individuals and organizations that create value through goods and services to obtain a profit. In running a business, marketing strategy is the main key in product development for the progress of the company. Marketing is not only for product and service development, but also needs to take into account customer segmentation. Segmentation has done using K-Means Clustering based on SPSS. In this study, researchers took a case study at PT. Rumah Mebel Nusantara (IKEA) in the Semarang area by conducting research on 306 respondents to IKEA online customers. In this study obtained 3 clusters. Where cluster 1 is a Methodical Customer, Cluster 2 is referred to as a Humanistic Customer, and Cluster 3 is referred to as a Spontaneous Customer. Based on the results of data processing using SPSS, researchers chose Cluster 3 because this cluster has a high potential to increase sales with the type of purchase and the number of transactions are greater than the other 2 clusters. This cluster will tend to be more loyal than the other 2 clusters because this type of customer if they satisfied with the brand they will buy it.
Segmentation K-Means Clustering Model With SPSS Program Case Study Customer the Park Mall Sawangan Mulyono, Rynto; Sekar Ndini, Ayu; Kharisma, Gilang; Heikal, Jerry
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (430.363 KB) | DOI: 10.36418/syntax-literate.v8i2.11429

Abstract

In a transitioning word, specially in mall property industry, a winning strategy comes from anticipating with people needs and desires, understanding them in the most holistic way possible. The 7P marketing mix refined by Booms and Bitner in 1981 which consists of elements of Product, Price, Place, Promotion, People, Physical evidence, Processes and additional Partnerships, is a tool for analyzing existing market conditions in more depth. In addition, to meet customer wants, needs, and satisfaction refers to the market environment, both external and internal. This research succeeded in modeling customer segmentation based on clustering data mining techniques with K-Means analysis using the SPSS program. Based on the analysis results obtained, there are 3 clusters, namely clusters: consumptive customer, potential customer, and standard young customer. From the results of this study, we get the personas that emerge as a result of this clustering analysis, and identify the needs, desires, and preferences of the cluster that is formed. We choose to develop tactic 8Ps marketing mix for cluster potential customer.
Analysis of Factors Afeective Employee Performance At BKPSDM Payakumbuh City Using Binary Logistic Regression Erwan, Erwan; Rica, Rica; Heikal, Jerry
Jurnal MSDA (Manajemen Sumber Daya Aparatur) Vol. 12 No. 2 (2024): JURNAL MSDA (Manajemen Sumber Daya Aparatur)
Publisher : Institut Pemerintahan Dalam Negeri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33701/jmsda.v12i2.3849

Abstract

This research aimed to examine the factors influencing employee performance at Payakumbuh City Personnel and Human Resources Development Agency (BKPSDM). Using binary logistic regression, the dependent variable (Y) represented employee performance, while the independent variables included work initiative, discipline, qualifications, competence, and leadership. The analysis revealed that competence and leadership significantly impacted employee performance. These findings highlighted the critical role of competency development and leadership strengthening in enhancing employee performance. The binary logistic regression results indicated that 16 employees exhibited low performance, while 15 employees demonstrated high performance. Recommendations were made, including the need for the development of employee competencies, enhancement of leadership capabilities, monitoring of discipline and work initiatives, and periodic evaluation of qualifications. The implementation of these recommendations is expected to contribute to improved employee performance and service quality at BKPSDM Payakumbuh City.
Gaya kepemimpinan ekspatriat Korea-China dan manajer lokal di perusahaan multinasional dan permasalahan yang dihadapi Ardiansyah, Giri Teguh; Hardiyanti, Hardiyanti; Anne, Lisye Ira; Heikal, Jerry
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 7 No 2 (2024)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v7i2.1250

Abstract

The globalization process occurring in various countries demands cultural acculturation and leadership models and styles at the global workplace or at the company level. Various cultures that have significantly entered Indonesia include Chinese and South Korean cultures, mainly because these companies have invested in Indonesia. This research aims to determine the leadership styles of Korean-Chinese expatriates and local managers in multinational companies PT. X, PT. Y, and PT. Z when facing issues related to individual culture, personality, behavior, and differing beliefs, as well as when understanding the problems faced by Korean-Chinese expatriate leaders and local managers within multinational companies PT. X, PT. Y, and PT. Z in Indonesia. Based on the data analysis presented, it can be concluded that the cross-cultural leadership style of expatriates in PT. X, PT. Y, and PT. Z is employee-centered (democratic). The leadership style applied by expatriates in PT. X and local managers from PT. Y is seen in decision-making, leader roles, and delegation of authority. The role of expatriate leaders is performed by providing control in completing employee tasks, directing and controlling employees, and constantly monitoring the progress of assigned tasks to ensure they are completed quickly to achieve the company's targets, which are common goals at PT. X, PT. Y, and PT. Z.
Mapping the Wuling vehicle market with K-Means Clustering: An effective digital marketing strategy Ardiansyah, Giri Teguh; Hasibuan, Muhammad Satir; Santosa, Suhari; Heikal, Jerry
Jurnal Fokus Manajemen Bisnis Vol. 14 No. 2 (2024)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v14i2.10026

Abstract

This study focuses on Indonesia’s automotive industry sector, which is currently experiencing growth, particularly in terms of Wuling's contribution to the economy through sales. The aim is to identify customer clusters for Wuling vehicle and the marketing mix strategy after the most dominant customer cluster for Wuling vehicle. The research method used was a quantitative survey, which involved collecting data from 111 potential Wuling customer using purposive sampling and data collection through questionnaires. The analysis included an F-Test to examine the differences between clusters. The results show that the clustering of Wuling customer using the K-Means Clustering method successfully divided them into three different clusters, namely Perfectionist, Easy Going, and Beginner, with the Easy Going being the most dominant. Therefore, it is necessary to adjust marketing strategies to focus more on the needs and preferences of the Easy Going, including optimizing the use of promotion channels that have been proven effective, such as direct marketing and sales websites. Thus, this study emphasizes the importance of applying the K-Means Clustering method in automotive market segmentation, providing valuable insights for Wuling to formulate more effective and relevant marketing strategies to meet the diverse needs of customer in a dynamic market.
Investment Pattern Javanese Tribe Employees in TV One at Pulogadung Office Based On Ethnographic Approach Putra Jaya, Hamka; Soviatun, Nuria; Akhsan, Lurinjani; Heikal, Jerry
Jurnal Indonesia Sosial Sains Vol. 3 No. 11 (2022): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v3i11.742

Abstract

Investment is one way to manage finances in order to earn more income than before. Many people realize how important it is to invest early. Investments that can also be called investments to obtain returns have many types. Each type of investment instrument has its own benefits. In addition, each type also has its own advantages and disadvantages. This study aims to determine the investment patterns of Javanese employees in the TV One Pulogadung office. This study uses qualitative techniques using an ethnographic approach. The author conducted direct interviews with 10 employees of TV One Pulogadung who are ethnic Javanese. Based on the research results, there were 47 coding, 12 categories and 2 themes, namely asset investment and business investment. Based on the results of the study, it was concluded that Javanese employees at the TV One Pulogadung office prefer asset investment, especially land and buildings. This is in accordance with the Javanese culture which considers land to have a very important or sacred meaning. This is in accordance with the Javanese philosophy which reads "Sadhumuk bathuk, sanyari bumi, ditohi starch". That is, one touch of the forehead, the finger of the earth, the bet is dead. Dare to touch an inch of land can bet your life.
Intention in Using Domestic Medical Devices Based On Grounded Theory Putra Jaya, Hamka; Soviatun, Nuria; Akhsan, Lurinjani; Heikal, Jerry
Jurnal Indonesia Sosial Sains Vol. 3 No. 12 (2022): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v3i12.757

Abstract

The world of health cannot be separated from medical devices. This study aims to obtain an overview of interest in the use of domestic medical devices. Eleven resource persons came from users of medical devices (hospitals, health centers, dental clinics), the purchasing department of medical devices at hospitals, medical equipment technicians who repair and maintain medical devices in hospitals, domestic distributors of medical devices, and distributors of medical devices. imports were observed and interviewed in depth. This research uses grounded theory method. The study found 79 codings which were then grouped into 15 categories and grouped again into 4 themes, namely product quality, service, price, and government regulations. This study recommends the development of medical devices in terms of quality, service and price in order to compete with imported medical devices.
Segmentation Analysis Using K-Means Clustering Model with SPSS Case Study of Backpacker Jakarta Community Members Apriani, Asti; Heikal, Jerry
Jurnal Indonesia Sosial Sains Vol. 5 No. 03 (2024): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v5i03.1031

Abstract

The development of the world of tourism is currently experiencing high growth. With repairs and increasing the quality of tourist spots, it has succeeded in encouraging and increasing public interest in visiting. Traveling at this time has also been carried out in various ways both by individuals and groups. One of the quite existing tourist groups in Jakarta is the Backpacker Jakarta Community (BPJ), which offers low-cost travel packages with the Backpacker pattern. In this study, the authors conducted a survey of BPJ’s members/members by distributing questionnaires containing personal data and also regarding the interest of the members in the trips or trips they had participated in so far. From this process the researcher obtained feedback and analyzed the answers from 96 respondents, using the clustering method with K-means clustering analysis, and then determined 7 clusters to get an overview of the variations in the interest of BPJ’s members. Of the 7 clusters, the researcher chose one of the potential clusters to develop travel tour package products, namely BPJ’s Member Mountaineering Lover Cluster which contains quite young groups between 22-35 years old. Furthermore, the researcher determines the Value Proposition of the cluster to determine the strategic steps for the marketing mix strategy with the 8P.  
Used Car Customer Segmentation Using K-Means Clustering Model With SPSS Program: Case Study Caroline.Id Farhan, Muhammad; Heikal, Jerry
Jurnal Indonesia Sosial Sains Vol. 5 No. 03 (2024): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v5i03.1042

Abstract

This study discusses the use of K-Means clustering algorithm to determine market segmentation and prepare targeted marketing strategies. The process involves grouping customer data based on various factors such as transmission type, customer satisfaction, payment method, and branches. After grouping the data, the initialization stage is carried out by providing an initial number, and then the clustering process is carried out. The resulting clusters are analyzed to identify different customer profiles and needs. With an in-depth understanding of each segmentation, companies can develop specific and targeted marketing strategies for each customer group. Additionally, this study discusses the construction of a brand persona by identifying the target audience, understanding their needs and wants, creating a character profile, and compiling a brand persona document that includes all the important information. The customized brand persona can then be used in the development of online value proposition and marketing strategies.
Co-Authors Agus Siswanto Ahtisya, Syauqi Akhsan, Lurinjani Alam, Taris Zakira Aldyah, Tika Alghifari Suhardi, Fitra Ali Wafa Amelia, Dona Andi Saputro Anindyarta Adi Wardhana Anjarsari, Rosita Anne, Lisye Ira Apriani, Asti Arda, Edvidel Ardanesworo, Muhammad Feyzel Khalfani Putra Ardiansyah, Giri Teguh Ardianto, Andi Ariati, Ira Arrafi, Risa Eka Arthanugraha, Adam Awalludin Awalludin, Awalludin Ayu Pradina, Dinda Ayu Wulandari Ayu, Cita Azkia, Nayla Azwar , Tasrika Azwar, Meiriza Azwar, Tasrika Azzuhri, Muhammad Basyar Badri, Ahmad Kamal Budi Setiawan Chairani, Metha Erzha Chandra, Jimmy Chandra, Jon Hendra Saputra Chitra, Jimmi Chow, Sayuti Darma Tenaya, I Putu Risky Daswirman, Daswirman Daulay, Risma Yanti Dawam, Khaerud Deden Nurjaman Desmalina, Desmalina Deswita, Riyan Yulmi Devi, Rizky Feliana Diah Utami, Diah Dilla Sistesya Dinar Fasya, Diva Doni Magat Harahap Dwi Ramadona, Dasatry Dwirahmawati, Retno Dzulqornain, Muhammad Edison, Alva Elfira, Renti Enny Enny Enny Widawati Erwan Erwan, Erwan Esvandiary Iswari, Neisya Fachry Abda El Rahman Fadhilah, Savira Maghfiratul Fadilla, Triana Gustiani Faisal Faisal Fajarini, Nurfahma Fasya, Diva Dinar Fauzan, Heri Fazarullah , Dwirizky Finnia Ayu Kirana, Astried Firdaus, Aulia Fitria, Yossa Gandhi, Ayu Gelvi, Gelvi Givianty, Vasya Theodora Gunawan, William Ben Gusmeri, Gusmeri Hanifeliza, Rury Hardiyanti Hardiyanti Hariandja, E N Budiyanto Harsemarozi, Harsemarozi Hasahatan, Alex Fernando Hasibuan, Muhammad Satir Hendrawan, Erwan Herdianto Herdianto, Herdianto Herdiany, Gita Amira Herry K, Raras Hindrawan, Dimas Humaira, Putri Syifa Hutabarat, Berman Hutabarat, Berman J Jaya, Hamka Putra Julian, Ahmad Kamaratih F, Yositalida Kettipusem, Sri Polya Kevry Ramdany kharisma, Gilang Kornela, Andhini Kristianto, Fajar Kurinawan, Haby Kurniawati, Yuni Kusumaningrum, Indah Liestiani, Annisa Mafatir Romadhon, Damar Maharani, Sella Sakilla Mangkuto, Shidiq Umar Mardiyanto, Joko Marlina Marlina Moh. Masnur Muhammad Farhan Muhammad Ikhsan Muhammad, Tegar Mulyani, Sarah Mulyanto, Imam Arie Mulyo, Iksan Adityo Mulyono, Rynto Muzakkar, Milastri Nazmi, Fittria Ningsih, Andria Nisa, Khairi Norsa, Reza Nugraha Nugrahmi, Lidya Nugroho, Septiadi Nugroho, Yusuf Wahyu Nur Aulia, Reza Nurlia, Siti Adinda Nurrela, Nisa Nurseha, Muhammad Ikhsan Nurviriana, Savira Octavianson, Dave Nathanael Oki, Helzulmita Oktarini, Dwi Indah Olivia Olivia Osthar, Fidy Rachman Pamadia, Era Pambudi, Adhy Priyo Pangestuti, Intan Panka Gumilang Passalaras, Raja Aulia Payoka, Netty Perdana, Gemilang Adi Perdhana, Rizkita Bagus Permadiyansach, Bambang Prabowo, Heru Pradina, Dinda Ayu Praditya , Rizqy Gumilar Praditya, Rizqy Gumilar Pramono Hadi Prasasti, Ferdania Pratama, Renaldo Pratiwi Pratiwi Purwanto, Muhammad Rizki Puspita Dewi, Puspita Puspita, Angela Candra Puteri, Cita Ayu Riyadi Putra Jaya, Hamka Putra, Abhiyoga Deyandra Putra, Rahmad Yunendri Putri, Annisa Nurwanda Putri, Juandela Herina Putri, Maya Seruni Rachman Zarkasih, Aditya Rachmawatie, Srie Juli Rafanio, Kevin Raharjo, Bangkit Widhi Rahmadeni Rahmadeni Rahmawati, Nurmalinda Rahmi, Mutia Ramadhan, Andi Ramadhan, Andika Ramadhan, Yufiansyah Wahyu Reynaldi, Jaka Rica Rica, Rica Ridwan, Dadang Riyani, Sari Safangati, Ainun Salim, Susan Ratna Salwa, Elja Samsul Arifin Samudra Wicaksono, Muhammad Haston Sani, Fitroh Baherudin Santosa, Suhari Saputra, Tubagus Chandra Saraswati, Iska Sari, Irma Ratna Sari, Nimas Indah Fatimah Saumananda Suroso, Nurinda Savitri, Fania Mutiara Sayuti Sayuti Sekar Ndini, Ayu Sembodo, Giri Sembodo, Giry Setiawan, Dolis Shabrina, Andi sirya, Damara Siswanto, Fajar Hartanto Sitinjak, Jeklin Sodikin Sodikin Soviatun, Nuria Sri Mulyaningsih Sri Nugroho, Amanda Sri Utami Sugino, Agus Suhardi, Fitra Alghifari Sukmayanti, Andini Wulan Suryani, Rahmah Suududdin, Suududdin Syafer, Erdimen Syahfitri, Fenny Syam, Syahrul Syarah, Irra Siti Syarifudin Syarifudin Syarrah, Ira Siti Syawaldi Afwan, Ahmad Syawaludin, Rahmat Taufiqillah, Rizal Teguh Widodo Terah, Yochebed Anggraini Threezardi, Ricki Tonggo, Andohar Triesna Ratulina Tuwindar, Tuwindar Wahyuningsih, Nia Watugilang, Ageng Wicaksono, Muhammad Haston Samudra Widya Handayani Wulan, Mutia Karunia Antap Wulandari, Rayuli Wuryantadi, Dwi Yakub, Isnendi Yohana, Kesia Yudi Nugraha Bahar YUNI KURNIAWATI Zakaria, Dzaki Zulfahmi, Muhammad Riko Yohansyah