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The Influence of Product Mix, Promotion Mix and Brand Image on Consumer Purchasing Decisions of Sari Roti Products in South Tangerang Jasmani Jasmani; Denok Sunarsi
PINISI Discretion Review Volume 3, Issue 2, March 2020
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (411.346 KB) | DOI: 10.26858/pdr.v1i1.13409

Abstract

Along with the many types of bread that appear now, one of which is white bread. Companies are required to make bread products that can meet the wishes of the community. This study aims to determine the effect of product mix, promotion mix and brand image on consumer purchasing decisions of Sari Roti products in South Tangerang. The method used was explanatory research with a sample of 96 consumers. The analysis technique uses statistical analysis with regression testing, correlation, determination, and hypothesis testing. The results of this study the product mix significantly influence consumer purchasing decisions by 30.3%, the hypothesis test obtained significance 0,000 <0.05. The promotion mix has a significant effect on consumer purchasing decisions by 41.2%, the hypothesis test obtained significance 0,000 <0.05. Brand image has a significant effect on consumer purchasing decisions by 26.8%, hypothesis testing obtained significance 0,000 <0.05. Product mix, promotion mix, and brand image simultaneously have a significant effect on consumer purchasing decisions by 49.3%, hypothesis testing obtained significance of 0,000 <0.05.
The Effect of Service Quality and Price Accuracy on Consumer Confidence and Implications for Sales Increase Denok Sunarsi; Aris Baharuddin; Nur Afni; Andi Anto Patak
PINISI Discretion Review Volume 2, Issue 2, March 2019
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (343.219 KB) | DOI: 10.26858/pdr.v3i2.13255

Abstract

Good service quality within the company will create satisfaction for its customers. The purpose of this study was to determine the effect of service quality and price accuracy on consumer confidence and its implications for increasing sales. The method used is explanatory research with regression tests, coefficient tests, coefficient of determination tests and hypothesis testing. The results of the study it was found that there is a significant influence between service quality on consumer confidence with a determination value of 40.6% and a probability of significance of 0,000 <0.05. There is a significant influence between the accuracy of prices on consumer confidence with a value of 45.1% determination and a significance probability of 0.000 <0.05. There is a significant influence between service quality and price accuracy simultaneously on consumer trust with a determination value of 60.4% and a significance probability of 0.000 <0.05.
Pengembangan Wirausaha Makanan Tradisional Berbahan Baku Ubi Jalar Sebagai Dampak Dari Peningkatan Permintaan Dunia Wisata di Desa Bandorasa Kab. Kuningan Raden Roro Vemmi Kesuma Dewi; Endang Sondari; Denok Sunarsi
Jurnal Ilmiah Feasible (JIF) Vol 3, No 1 (2021): Junal Ilmiah Feasible (JIF): Bisnis, Kewirausahaan dan Koperasi
Publisher : universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/fb.v3i1.2021.42-54.8695

Abstract

Sektor pariwisata berkembang pesat di Kuningan. Merujuk pada kebijaksanaan otonomi daerah, setiap daerah dapat mengembangkan potensi yang ada, termasuk sektor pariwisata. Sehubungan dengan bidang kewirausahaan, menurut data Badan Pusat Statistik (BPS) tahun 2016, rasio wirausaha di Indonesia sebesar 3,10 persen dari jumlah penduduk sebanyak 225 juta orang. Rasio wirausaha Indonesia mengalami kenaikan yang sebelumnya hanya 1,67%, kini menjadi 3,1%. berdasarkan data BPS 2016 dengan jumlah penduduk 252 juta, jumlah wirausaha non pertanian yang menetap mencapai 7,8 juta orang atau 3,1%. Dengan demikian, tingkat kewirausahaan Indonesia telah melampaui 2% dari populasi penduduk sebagai syarat minimal suatu masyarakat akan sejahtera. Perkembangan sektor pariwisata memberikan kesempatan untuk membangun bidang kewirausahaan, khususnya di bidang kuliner. Bidang kuliner ini dapat mendukung kegiatan pariwisata dengan memperkenalkan makanan tradisional yang merefleksikan karakter budaya dan warisan lokal dari setiap daerah. Kajian ini menggunakan metode kualitatif dengan mencoba untuk memetakan lima kekuatan yang menentukan intensitas kompetitif dalam industri (5 kekuatan Porter), yaitu: (1) produk pengganti, (2) pesaing yang kompetitif, (3) pendatang baru, (4) penawaran supplier, dan (5) penawaran pembeli. Hasil pemetaan ini dapat dijadikan strategi pengembangan bisnis seni kuliner tradisional dengan metode analisis SWOT. Tulisan ini merekomendasikan sebuah strategi untuk mengembangkan bisnis seni kuliner tradisional melalui kegiatan pariwisata. Selanjutnya diharapkan melalui pengembangan sektor pariwisata dapat memberikan dampak positif untuk perkembangan kewirausahaan di Kuningan. Hasil yang ditemukan adalah ada peningkatan pendapatan masyarakat dalam berwirausaha dengan menggunakan metode baru ini dibandingkan metode konvensional. Kata kunci: Strategi kewirausahaan; Makanan tradisional; Pariwisata
PENGARUH GAYA KEPE MIMPINAN DAN BUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN PADA BANK BTN KANTOR CABANG TANGERANG Denok Sunarsi; Ine Yuliani
JURNAL SeMaRaK Vol 2, No 1 (2019): Jurnal SeMaRaK
Publisher : universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (725.758 KB) | DOI: 10.32493/smk.v2i1.2663

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ABSTRAKPenelitia n ini memiliki tujuan   untuk  mengetahui p engaruh gaya    ke pemimpinan dan budaya  organisasi  terhadap kiner ja karyawan  pada Bank BTN Kantor Cabang Tangerang.  Metode  penelitian ini adalah analisis deskriptif kuantitatif. Dan menggunakan sebanyak 67   responden dengan m enggunakan Random Sampling dan pengambilan data dengan rumus Solvin. Hasil penelitiandapat dilihat dari Uji F yang memberikan hasil Fhitung > Ftabel (33,173 > 3,140) maka Ha diterima, sehingga dinyatakan   bahwa   memiliki   pengaruh   yang  positif dan   signifikan secara   simultan   antara   variabel gaya   kepemimpinan   dan   budaya  organisasi terhada p  kinerja karyawan   Bank BTN Kantor Cabang Tangerang.Kata  Kunci : “Gaya Kepemimpinan,Budaya Organisasi,Kinerja Karyawan”.
The Effect Of the Implementation of Plant Lay Out the Rightand Availability of Raw Materials on the Production Flow In Indo Karuna Steel Edi Suprapto; Denok Sunarsi
International Journal of Education, Information Technology, and Others Vol 3 No 2 (2020): International Journal of Education, Information Technology, and Others
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (243.604 KB) | DOI: 10.5281/10.5281/zenodo.3937933

Abstract

This study aims to determine the effect of Plant Layout and the availability of raw materials on the smooth production at PT. Indo Karuna Steel. The method used is explanatory research with analytical techniques using statistical analysis with regression testing, correlation, determination and hypothesis testing. The results of this study Plant Layout has a significant effect on the smoothness of production by 46.4%, the hypothesis test obtained t count> t table or (7.390> 1.998). The availability of raw materials has a significant effect on the smooth production of 45.9%, the hypothesis test is obtained t count> t table or (7.304> 1.998). Plant Layout and the availability of raw materials simultaneously have a significant effect on the smoothness of production by 57.1%, the hypothesis test obtained F count> F table or (41.268> 2.750).
The Effect of Work Motivation and Work Discipline on Employee Performance at The Health Department of Tangerang Selatan City Prasetyo Kurniawan; Denok Sunarsi; Dede Solihin
International Journal of Education, Information Technology, and Others Vol 5 No 2 (2022): International Journal of Education, information technology and others
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.6456340

Abstract

This study aims to determine the effect of work motivation and work discipline on employee performance at the South Tangerang City Health Office. The method used in this research is survey research with a quantitative approach. The population in this study were all civil servants of the South Tangerang City Health Office as many as 58 people. The sample in this study was taken using a saturated sampling technique with the results of the calculation of 58 respondents. The data analysis method used multiple linear regression. The results of this study indicate that work motivation has a positive and significant effect on employee performance, this indicates that the better work motivation, the better employee performance. Work Discipline has a positive and significant effect on employee performance, this shows that the better the employee's work discipline, the employee's performance will increase. Work Motivation and Work Discipline have a positive and significant effect on employee performance, this shows that the better work motivation and work discipline, the employee's performance will increase.
The Influence of Technology Determinism and Technology Literacy on Student Learning Outcomes (On MA Daarul Hikmah Pamulang) Kharisma Danang Yuangga; Jasmani Jasmani; Denok Sunarsi
PINISI Discretion Review Volume 1, Issue 1, September 2017
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (344.492 KB) | DOI: 10.26858/pdr.v1i1.13237

Abstract

The latest technological developments cause impacts in all fields. One of them is a change in social behavior. The purpose of this study is to determine technological determinism and technological literacy on student learning outcomes at MA Daarul Hikmah Pamulang. The method used is descriptive method with an associative approach. The sampling technique used was proportional random sampling using the method of saturated sampling technique with a sample of 78 respondents. The analysis tool uses validity test, reliability test, classic assumption test, regression analysis, correlation coefficient analysis, coefficient of determination analysis and hypothesis testing. The results of this study are technological determinism that has a positive and significant effect on student learning outcomes by 38.6%. Hypothesis testing is obtained tcount> ttable or (6.907> 1.992), so H0 is rejected and H1 is accepted meaning there is a positive and significant influence between technological determinism on student learning outcomes at the MA Daarul Hikmah Pamulang Office. Technology literacy has a positive and significant effect on student learning outcomes by 39.8%. Hypothesis testing is obtained tcount> ttable or (7.091> 1.992) so that H0 is rejected and H2 is accepted meaning that there is a positive and significant influence between technology literacy on student learning outcomes. A simultaneous test of technological determinism and technological literacy has a positive and significant effect on student learning outcomes with an influence contribution of 48.4%, while the remaining 51.9% is influenced by other factors. Hypothesis testing obtained the value of Fcount> Ftable or (40.435> 2.730), thus Ho is rejected and H3 is accepted. This means that there is a positive and significant effect simultaneously between technological determinism and technology literacy on student learning outcomes in MA Daarul Hikmah Pamulang
The Influence of Procrastination and Low Time Management on Student Self Efficacy (at MA Soebono Mantofani) Kharisma Danang Yuangga; Denok Sunarsi
PINISI Discretion Review Volume 2, Issue 1, September 2018
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (321.947 KB) | DOI: 10.26858/pdr.v2i1.13248

Abstract

Procrastination is the behavior that can not take advantage of time or procrastinate doing something. The purpose of this study was to determine the effect of procrastinating habits and low time management on student self efficacy in MA Soebono Mantofani. The method used is descriptive method with an associative approach. The sampling technique used was proportional random sampling using a sample of 61 respondents. The analysis tool uses validity test, reliability test, classic assumption test, regression analysis, correlation coefficient analysis, coefficient of determination analysis and hypothesis testing. The results of this study are the delaying habits have a negative effect on student self-efficacy of 41.0%. Hypothesis testing is obtained tcount <ttable or (-6,406 <2,001), so that H0 is accepted and H1 is rejected, meaning that there is no positive and significant influence between procrastination on student self-efficacy in MA Soebono Mantofani. The low time management has a negative effect on student self-efficacy by 39.9%. Hypothesis testing is obtained tcount <ttable or (-6.262 <2.001) so that H0 is accepted and H2 is rejected, meaning that there is no positive and significant influence between low management time on student slf Efficacy on. Simultaneous test of procrastinating habit and low time management affect the student self efficacy with a contribution of 41.7%, while the remaining 58.3% is influenced by other factors. Hypothesis testing obtained the value of Fcount> Ftable or (20.767> 2.760), thus Ho is rejected and H3 is accepted. This means that there is a simultaneous influence between procrastinating habits and low time management on student self efficacy in MA Soebono Mantofani.
Pengaruh Disiplin dan Iklim Kerja terhadap Kinerja Kepala Sekolah pada Sekolah Menengah Kejuruan Muhammadiyah Cipulir, Jakarta Selatan Hendrian Yonata; Hadion Wijoyo; Denok Sunarsi
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 3, No 2 (2020): Journal of Education, Humaniora and Social Sciences (JEHSS) December
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (367.148 KB) | DOI: 10.34007/jehss.v3i2.368

Abstract

This study aims to determine the effect of discipline and work climate on the performance of school principals at Cipulir Muhammadiyah Vocational High School, South Jakarta. The method used is explanatory research with analysis techniques using statistical analysis with regression testing, correlation, determination and hypothesis testing. The results of this study, the discipline has a significant effect on the performance of the principal by 51.9%, the hypothesis test is obtained t count> t table or (7.568> 2.006). Work climate has a significant effect on the performance of school principals by 44.0%, hypothesis testing is obtained t count> t table or (6.456> 2.006). Discipline and work climate simultaneously have a significant effect on the performance of school principals with the regression equation Y = 7.924 + 0.419X1 + 0.387X2 and the influence contribution is 61.6%, the hypothesis test obtained F count> F table or (41.741> 2.780).
THE PROVISION OF HIGH-QUALITY FINANCIAL INFORMATION IN INCREASING VOLUNTARY DISCLOSURE Hisar Pangaribuan; Endah Sri Wahyuni; Harsono Yoewono; Denok Sunarsi
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (312.947 KB) | DOI: 10.29099/ijair.v6i1.398

Abstract

Diverse parties require more extensive, pertinent, exhaustive, and timely information to aid decision-making. This research aims to determine how financial information quality (FIQ) affects voluntary disclosure (VD), particularly when it is moderated by corporate culture (CC). We employed two stages of data collection. The first stage was carried out by distributing questionnaires to company accountants, auditors, and educator accountants concerning the FIQ, CC, and VD. The selected respondents were considered competent with the intended research topic to obtain the respondents' objective and professional perceptions of the distributed questionnaires. The second stage was conducting semi-structured interviews with the competent participants to obtain their professional judgments on the variables studied. The data was processed using a variance-based approach to answer the constructed hypotheses. The study proposed that high-quality financial information could significantly influence the increase of VD. This study also showed that an opened CC could strengthen VD. The supervisory role of top management and the board is crucial to producing reliable, high-quality financial information and building a more open CC. It also influences the growth of VD, reduces information asymmetry, and increases capital market investment transactions. 
Co-Authors -, Wahyudi - ., Ajimat ., Mukrodi Abdul Majid Achmad Setya Roswendi Aden Prawiro Sudarso Afzal Sayed Munna Agus Purwanto Agus Sudarsono Ahidin, Udin Ahmad Khoiri Ahmad Nurhadi Ahmad Ridwan Ahmad Yani Aidil Amin Effendy Akhmad Sobarna Akhmar Barsah Ali Zaenal Abidin Ana Wijandari Andi Anto Patak Ani Meryanti Anum Nuryani Anwar Sanusi Arga Teriyan Arif Hidayat Arifin Hasudungan Manurung Aris Ariyanto Aris Baharuddin Astari, Anak Agung ELik Avinash Pawar Azhar Affandi Bayu Dwi Prasetyo Boy Andika Rachmansyah Dayat Hidayat Dede Solihin Dedi Supriadi Denies Susanto Denok. Sunarsi Destiana Kumala Dewi Sartika Dodi Ilham Dodi Prasada Doni Gunawan E. Nurzaman AR Edi Suprapto Edi Supriyadi Endang Sondari Erisza Pandu Pranata Erlangga, Heri Fachry Abda El Rahman Fajar Sidiq Fathan Arif Gatot Kusjono Gunartin . H. Hastono Hadi Winata Hadion Wijoyo Hadion Wijoyo Haikal Haikal Hamsinah Hamsinah Harsono Yoewono Hendrian Yonata Henry Asmara Herling Herling Hisar Pangaribuan Husain, Bachtiar Arifudin Ifa Latifa Iis Noviyanti Imam Andrianto Ine Yuliani Irfan Rifai Irfan Rizka Akbar Irham Lynarbi Isa Meydina Ivan Gumilar Sambas Putra Jasmani Jasmani Juhaeri Kahpi, Heri Sapari Kasmad Kasmad Kharisma Danang Yuangga Komarudin Komarudin Kosasih Lia Asmalah Lina Nofiana Maharanny Setiawan Poetri Marissa Grace Haque Marissa Grace Haque Marturia Ms Masduki Asbari Masran Mustakim Molbi Febrio Harsanto Muhamad Musyfiq Salami Muhamad Sandi Alfikri Mukhlis Catio N Lilis Suryani Nabila Suci Ramadhina Neneng Susanti Ngarifin Ngarifin, Ngarifin Ni Putu Ari Setiawati Nur Afni Nurjaya Nurjaya Paeno Paeno Pahrizan Pahrizan Prasetyo Kurniawan Purwanti Purwanti R. R. Mardiana Yulianti Raden Mohamad Herdian Bhakti Raden Roro Vemmi Kesuma Dewi Raden Yati Sumiaty Riadi, Farid Riani, Dini Riri Oktarini Rizky Tazkiyatul Ummami Rofiq Noorman Haryadi Rony Mohamad Rizal Rully Nur Dewanti Rusilowati, Umi Rusli Rusli Sam Cay Santoso, Doni Anggoro Ari Sarwani Sarwani Setyo Riyanto Soleh Sofyan Sri Haryanto Sri Utaminingsih Suharja Suharja Sumbara Hambali Sutiman Sutiman Sutoro, Moh. Sutrisno Sutrisno Suwanto Suwanto Suyatin Suyatin Sya&#039;diatul Jannah Syafaatul Hidayati Tantri Tantri Teguh Iman Santoso Theobaldus Boro Tura Thoifatul Azizah Tryana Tryana Umi Narimawati Wahyu Afif Whony Rofianto Widhi Wicaksono Widya Intan Sari Yulianti Ratnasari Zainun Nur Fauzi