Article Per Year (5 Year)
p-Index From 2021 - 2026
23.079
P-Index
This Author published in this journals
All Journal Jurnal Agroindustri AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Manajemen Pelayanan Publik Journal of Innovation in Business and Economics Jurnal Ilmiah Manajemen Kesatuan Jurnal Baabu Al-ilmi : Ekonomi dan Perbankan Syariah Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Indonesia Berdaya Bima Journal : Business, Management and Accounting Journal Journal of Research in Social Science and Humanities Jurnal Fokus Manajemen International Journal of Science and Society (IJSOC) Jurnal Multidisiplin Dehasen (MUDE) Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal Indonesia Raya Jurnal Dehasen Untuk Negeri Jurnal Dehasen Mengabdi Journal of Management, Economic, and Accounting Tractare: Jurnal Ekonomi-Manajemen Jurnal Kewirausahaan dan Bisnis Jurnal Kewirausahaan dan Inovasi Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Jurnal Gotong Royong Jurnal Bisnis, Manajemen, dan Akuntansi Journal of Accounting and Management (JAM) Jurnal Ekonomi, Manajemen, Bisnis, dan Akuntansi Innovative Business Management Journal Social Sciences Journal Journal of Business Management Journal of Management, Economic, and Accounting Journal of Law, Social Science, and Management Review Jurnal Ekonomi Islam, Akuntansi, dan Manajemen Jurnal Karya Nyata Pengabdian BAABU AL-ILMI: Ekonomi dan Perbankan Syariah Journal of Applied Financial Management (JAFM) Jurnal Inovasi Kerja Nyata (JIKN) Jurnal Akuntansi, Manajemen, Ekonomi Islam Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Journal of Indonesian Management
Karona Cahya Susena
Universitas Dehasen Bengkulu
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 193 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search
Journal : innovative business management journal

 1 
Organisational Culture Transformation at Bengkulu Company: 2024 Trends in Improving Employee Engagement Saputri, Vettyca Diana; Susena, Karona Cahya; Tarigan, Heskyel Pranata
Innovative Business Management Journal Vol. 1 No. 1 (2024): Oktober
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v1i1.74

Abstract

This research highlights the importance of organisational culture transformation in companies in Bengkulu in the face of 2024 management challenges and trends. An adaptive and effective organisational culture is the foundation for an inclusive and productive work environment. This article focuses on several important trends, such as work flexibility, employee mental and physical well-being, and the application of diversity and inclusion (DEI) principles. Cultural transformation is not only a response to external changes, but also a strategy to increase employee engagement, i.e. a sense of involvement and ownership of the company. By creating a supportive work environment, companies in Bengkulu can increase employee loyalty and minimise turnover. In addition, an organisational culture that is aligned with new trends is predicted to make it easier for companies to attract the best talent amidst the increasingly fierce labour market competition.This article also proposes some concrete strategies that can be implemented by companies in Bengkulu, such as implementing hybrid working models, improving wellness programmes, and ensuring that diversity policies are consistent. These recommendations are expected to help companies transform more sustainably. With the adoption of the right strategies, this cultural transformation will be an important factor in improving employee engagement while ensuring business continuity in an era of dynamic change
The Influence Of Environment, Capital, And Income Expectations On The Decision To Become An Entrepreneur Collecting Used Goods In Bengkulu City Efendi, Muhammad Aldi Rizky; Susena , Karona Cahya; Yustanti, Nirta Vera
Innovative Business Management Journal Vol. 2 No. 1 (2025): Oktober
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v2i1.401

Abstract

This study highlights the importance of entrepreneurship as a solution to address unemployment, particularly in the scrap metal collection sector in Bengkulu City. Entrepreneurial decisions are influenced by three main factors: the environment, capital, and interrelated income expectations. The purpose of this study is to analyze the influence of the environment, capital, and income expectations simultaneously on the entrepreneurial decisions of scrap metal collectors in Bengkulu City.This research is quantitative. The sampling method used was saturated sampling. Data collection used a face-to-face method (questionnaire) with a sample of 30 respondents. This research is quantitative. The sampling method used was saturated sampling. Data collection used a face-to-face method (questionnaire) with a sample of 30 respondents. The results of the multiple linear regression analysis study Y = - 19.573 + 0.611X1 + 0.657X2 + 0.534X3 + 11.381. The regression results show that the environment (X1), capital (X2) and income expectations (X3) have a positive relationship in the same direction with investor interest. The results of the environmental test (X1) show a t count of 2.236 > t table 2.056. Significant 0.034 < 0.05, so the results of the hypothesis Ha are accepted and Ho are rejected. The results of the capital test (X2) show a t count of 2.961 < t table 2.056. Significant 0.006 > 0.05, so the results of the hypothesis Ha are accepted and Ho are rejected. The results of the income expectations test (X3) show a t count of 2.446 > t table 2.056. Significant 0.022 < 0.05, then the results of the hypothesis Ha are accepted and Ho is rejected. The results of the simultaneous F test based on the comparison of the calculated F value with F table show the calculated F value > F table, namely 12.984 > 2.975. Significant 0.000 < 0.05, then the results of the hypothesis Ha are accepted and Ho is rejected, which shows that environmental variables, capital and income expectations have a positive and significant effect simultaneously on the entrepreneurial decisions of used goods collectors in Bengkulu City.
The Effect Of Affiliate Credibility And Tiktok Video Content Quality On Purchase Decisions Among Generation Z In Bengkulu City Septi, Septi; Susena , Karona Cahya; Effendi, Yanto
Innovative Business Management Journal Vol. 2 No. 1 (2025): Oktober
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v2i1.562

Abstract

The development of social commerce through TikTok with an affiliate marketing system has changed the shopping behavior of Generation Z, particularly in the purchasing decision-making process. Product promotion success is not only determined by price and brand, but also by affiliate credibility and the quality of video content presented. This study aims to analyze the effect of affiliate credibility and TikTok video content quality on purchasing decisions of Generation Z in Bengkulu City. This research used a quantitative descriptive method with purposive sampling technique involving 70 respondents. Data were collected using questionnaires with a five-point Likert scale and analyzed using SPSS version 23 through validity tests, reliability tests, multiple linier regression analysis, t-tests, F-tests, and coefficient of determination analysis. The results show that affiliate credibility and video content quality have a positive and significant effect on purchasing decisions, both partially and simultaneously. The coefficient of determination value of 0.352 indicates that the two independent variables explain 35.2% of the variation in purchasing decisions. These findings indicate that higher affiliate credibility and better video content quality increase the likelihood of Generation Z making purchases through TikTok.
The Effect of Attitude, Motivation, and Self Efficacy on Entrepreneurial Interest of Generation Z in Bengkulu City Fira, Tiara Elma; Susena, Karona Cahya; Nasution, Suswati
Innovative Business Management Journal Vol. 2 No. 2 (2026): April
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v2i2.560

Abstract

This study is motivated by the low level of entrepreneurial interest among Generation Z in Bengkulu City, despite the rapid growth of business opportunities in the digital era. This condition is assumed to be influenced by individual psychological factors,particularly attitudes toward entrepreneurship, entrepreneurial motivation, and self-efficacy. This research aims to analyze the effects of attitude, motivation, and self-efficacy on the entrepreneurial interest of Generation Z, both partially and simultaneously. The study employed a quantitative approach using a survey method by distributing questionnaires to 160 respondents selected through purposive sampling. The data were analyzed using validity and reliability tests, multiple linear regression analysis, t-tests, F-tests, and the coefficient of determination (R²) with the assistance of SPSS version 23. The results indicate that attitude, motivation, and self-efficacy have a positive and significant effect on entrepreneurial interest. Attitude was found to be the most dominant variable compared to the others. The coefficient of determination value of 0.395 indicates that 39.5% of the variation in entrepreneurial interest can be explained by the three independent variables, while the remaining percentage is influenced by other factors outside the research model. These findings emphasize that strengthening positive attitudes, increasing motivation, and enhancing self-confidence are essential aspects in fostering entrepreneurial interest among Generation Z in Bengkulu City.
Co-Authors Aan Hendri Saputra Abdul Rahman Abdul Rahman Abi , Yudi Irawan Abi, Yudi Irawan Adam Ardiansyah Adhitya Yuspitara Adi Saputra Adjie , Dwi Nova Afrianti , Jelita Puja Agrianti, Lara Agung Rahmat Ilahi Agung Surya Pramata Agustian, Harri Agustinah, Agustinah AH, Alkausar Ahmad Lubis Ahmad Pajri Ahmad Saleh Ahmad Soleh Aisyah, Amanda Putri Akbar, Raka Fahri Aldo, Muhammad Alfarizi, Aldi Ali Muktar Sitompul Alpino, Shendi Putra Amalia, Redha Amanah, Nurrulita Amandari, Sevti Ameilia, Deva Ameilia Ameli, Sahira Andalas, Dara Andriyani Prawitasari Andwini Prasetya, Andwini Anggara , Yogi Anggraini, Adinda Dewi Anggraini, Sari Anggraini, Wike Anisa Yani Anugerah , Yeza Dwi Anugra, Bima Anugrah, Jovandika Aprian, Rio Apriansyah, Ofta Prastiyo Aprianto, Sandi Aprinata, Pirga Ulan Ari Nurjama Ariantara, Yudi Ariyansyah, Ardika Okta Arles, Fran Arlina Arlina Arsita, Bella Arusdi, Arusdi Asriyani, Yennita Astiana, Cemas Astuti, kamelia Astuty , Kamelia Astuty, Kamelia Asyahri, Ahmad Atika Indah Putri Atika Puspita Sari Atmojo, Panji Dwi Azelia, Novia Azhari, Nirman Azis Mahyudin Bagas, Wayan Bagus Yudistira Bambang Irawan Bendy, Muhammad Beti Betriani Br.Nambela, Maria Agustina Buaton, Wiranda Cahya, Andika Cahyani, Jingga Febbya Cakranegara, Pandu Adi Chairunisa, Putri Aulia Chencelia, Nada Chendy Afriza Concesa, Maria Corita, Leni Cynthia Carolina, Cynthia Dadi Apriadi Damarsiwi, Eska Prima Monique Dara Andalas Deffri Anggara Deka Putri Dena Leftiani Desmanto Desmanto Desmanto Desmanto, Desmanto Dewa , Bara Calang Dian Lova Setiana Dianestari , Gea Dodi Hardinata Dona, Hesti Pestiko Efendi, Asepri Efendi, Bahman Efendi, Fithria Habib Efendi, Muhammad Aldi Rizky Effendi , Yanto Effendi, Yanto Eko Satrea Ade Putra Erlin Priandi Eska Prima M. D. F Pambudi Widiatmaka Fahlevi, Mochammad Fanda Bahari Febliansa, M Rahman Febliansyah, M Rahman Febrianto, Yogi Ferdinan, Anand Junicas Ferdyansyah, Ferdyansyah Fikri Nazih Juniansyah Fira, Tiara Elma Fitra, Jecky Fitri Kensiwi Fitriani, Asty Eka Fitriani, Nevi Fitriano, Yun Gagasadewa, Putra Galung, Mia Margareta Huta Gaol, Vandri Salomo Lumban Gayatri, Ida Ayu Made Er Meytha Gusman, Eki Gusti, Wika Hamid, Darwan Handayani , Sri Handayani, Dewa Ayu Made Dewi Handayani, Sri Handayani, Tita Haniek Listyorini Hanila, Siti Hanuarsyah, Dwi Hapizar Triansyah Hapizar Triansyah, Hapizar Hardinata, Dodi Harsen Jenizar Hartoyo Hartoyo Hartoyo soehari Haryanti, Eka Hasbullah Hasbullah Hendri Yanova Hendriansyah, Weko Hengky Leon Henny Desfijar Fitri Herey , Fadhel Alfarozi Herlika, Eren herlika Herlin Herlin Herlin, - Herlin, Herlin Hermana, M. Arafat Herwin Susanto Heskyel Pranata Tarigan Hesti Nur’aini Hidayah, Nenden Restu Hijeria , Putri Hutagaol, Julianti Br Hutagaol Ida Anggriani Ida Ayu Made Er Maytha Gayatri Ilahi, Wahyu Illahi, Jerry Kurnia Imran, Ranny Fitri In, Churin Indriasari , Nia Insagi, Eep Elpres Irwan Moridu Islaini, Yulia Jefriansyah, Moehammad Joko Widianto Joko Widianto, Joko Jumagar Lumban Sianta Juniansyah, Fikri Nazih Jusi Irawan Kamaludin Kamelia Astuty Karmanita , Deti Kaulan Kharil, Khairil Kimas Kurniawan Klara Mega Utari Panjaitan Kresnawati, Kresnawati Kristina, Nevianti Kundori kurniawan, aditya dwi Kurniawan, Kimas Kusumo Edo Utomo Leni Corita Leni Natalia Zulita Lestari, Anggun Ayu Lestari, Tiara Oktavina Listika, Listika Liza Yulianti Lupita Sari Lydia Gustina Putri M. D. , Eska Prima Magfiroh, Galih Mahendera, Iza Manurung , Niko Demus Marita Vriscilla Putri Marpeka, Lismeza Marsanda, Marsanda Marvel Poppy Sabarhati Waruwu Mekar Meilisa Amalia Merry Rullyanti, Merry Mia Margareta Huta Galung Mitior - Mitior -, Mitior Monique , Eska Prima Muda’ I, Ihtiar Dayu Muhammad Rahman Febliansa Muhammad Roky Pratama Muhammad Rusdi Murib, Tindinus Mutiara Putri, Mutiara Nabela, Inka Nabila, Melane Neysha Nafisa, Kafka Nainggolan, Rico Hasudungan Nasution, Suswati Nela Puspita Sari Nengsih, Mimi Kurnia Nevianti Kristina Nia Indriasari Nicolas, Kevin Nirmalawati Nirmalawati Nirta Vera Yustanti Nopentri, Elvemas Nopitasari, Weni Novita, Meta Nurhalimah Tusadiyah Nurzam Nurzam - Nurzam, Nurzam Nur’aini, Hesti Ogriansyah , Gioni Ogriansyah, Gioni Oktafia, Berliana Oktarisna, Resty Oktavianti, Selvi Ondi Fernando Otama, Yenda Putri Palta, Marsel Deno Panjaitan, Klara Mega Utari Perdiansa, Jeri Permata, Puja Dwi Prahasti, Prahasti Pramata, Agung Surya Pranata, Aldi Pranata, Nanik Sesi Pranoto Pranoto Prantio, Alan Prasetya, Muhammad Roky Prastio, Yulian Pratama, Abe Ariel Pratama, Aldi Rizki Pratama, Arie Nugraha Pratama, Dimas Yoga Arif Pratama, Enjel Priandi, Erlin Purnama, Sindi Ade Putra, Dwingki Marta Putra, Iswidana Utama Putri Ramaddan Putri, Deka Putri, Icha Dwi Putri, Tiara Renita Putri, Zahza Ivana Putriani, Ririn Qhumayira, Tharisa Radianti, Yessi Indah Rahayu, Hesti Riski Rahma Daniarti Rahmadania, Della Rahmadania, Friska Ramadano, Ebben Sah Ramaddan, Putri Rani Sari Fauziah Refsi, Refsi Roziana Restu Sukri Restu Sukri Rhamadan , Danny Rico Hasadungan Nainggolan Rina Suthia Hayu Rina Trisna Yanti Rintan Harumi Prameswari Rinto Noviantoro, Rinto Rio Aprian Rizki , M. Gilang Roziana, Refsi Rozzi, Yoli Andi Rusman Adinata Sadewo, Panji Sagutro, Tio Wichaksono Sahdiya, Beti Saleh, Gathan Raihan Al Samodro Bintang A.M Leonardus Sandi, Zulia Santika, Lara Saputra, Jimmiylin Willso Saputra, Muhammad Fadli Saputra, Wiwin Saputri, Dhea Ananda Saputri, Vettyca Diana Sari, Desti Rupita Sari, Lupita Sarma, Dimas Titan Putra Selpi Ayu Lestari Sentosa, Anugerah Anggun Septi Septi Setiawan, Alex Setini, Made Sigit Mujiharjo Siti Hanila Situmorang, Bernando Sri Handayani Sri Handayani Subhi, Ramadan Suherman Suherman Sukirno Sukirno Sukri, Restu Sukrisno Sukrisno Sukrisno Sukrisno Sukrisno, Sukrisno Sulistiani Sulistiani, Sulistiani Suradilaga, Nanda SURYANI, RENI Suswati Nasution Suwarni Suwarni Suwarni Suwarni Syahputra, Paldi Awan Syaputra, Erpan Syaputri , Alinza Tambuan, Oscar Julius Gamaliel Tanjung, Abimayu Prasetiyo Tarigan , Heskeyel Pranata Tarigan , Heskyel Pranata Tarigan, Heskyel Pranata Tawakal, Anzori Terry, Leoni Titin Dwi Jayanti Tito Irwanto Tito Irwanto Tito Irwanto Tito Irwanto, Tito Tri Lestari Tri Wahyudi Trio Novaldi Utomo, Kusumo Edo Veron Farminta Vettyca Diana Saputri Wagini Wagini Wagini, Wagini Wahyu Ilahi Wahyudi Wahyudi Wahyudi, Sampirman Waruwu, Marvel Poppy Sabarhati Weni Nopitasari Wijaya , Ermy Wijaya, Ermy Wijaya, Ermy Wika Gusti Wiwin Saputra Wiwit Tea Ochty Sri Wulandari Wulandari, Annisa Wulandari, Wiwit Tea Ochty Sri Yanti , Rina Trisna Yanti, Rina Trisna YANTO YANTO Yenni Fitria Yennita Asriyani Yesi Indian Ariska Yudi Ariantara Yudi Irawan Abi Yudi Irawan Abi Yulita Sari Yun Fitriano Yuspitara, Adhitya Zahrah Indah Ferina