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All Journal Jurnal Ekonomi : Journal of Economic JDM (Jurnal Dinamika Manajemen) Journal of Economics, Business, & Accountancy Ventura OPSI JURNAL PASTI (PENELITIAN DAN APLIKASI SISTEM DAN TEKNIK INDUSTRI) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Manajemen Teori dan Terapan MIX : Jurnal Ilmiah Manajemen Jurnal Manajemen Kesehatan Indonesia Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal Manajemen Asia-Pacific Management and Business Application Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Journal of Business and Behavioural Entrepreneurship Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Aktualita Manajemen Owner : Riset dan Jurnal Akuntansi Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jurnal Ilmu Kesehatan Masyarakat (The Public Health Science Journal) JURNAL PENDIDIKAN TAMBUSAI Jesya (Jurnal Ekonomi dan Ekonomi Syariah) GEMA EKONOMI International Journal of Applied Business Research Journal of Multidisciplinary Academic Inovasi: Jurnal Ilmiah Ilmu Manajemen Jurnal Review Pendidikan dan Pengajaran (JRPP) MEDIA STUDI EKONOMI Jurnal Mantik JOURNAL OF BUSINESS STUDIES MANAJEMEN DEWANTARA JURNAL LENTERA BISNIS JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Jurnal Pendidikan dan Konseling Syntax Idea Dinasti International Journal of Management Science International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Ilmiah Edunomika (JIE) Jurnal Informatika Ekonomi Bisnis Jurnal Ilmiah Permas: Jurnal Ilmiah STIKES Kendal Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) MEDIA MANAJEMEN JASA Jurnal Ilmiah Manajemen Kesatuan Enrichment : Journal of Management Literatus Jurnal Darma Agung Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Cakrawala Repositori Imwi JBMR: Journal of Business and Management Review Journal of Social Science Jurnal Syntax Transformation jurnal syntax admiration Jurnal Scientia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management and Bussines (JOMB) Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Ekonomi dan Manajemen Jurnal Cafetaria MEDIA BISNIS Jendela Pendidikan Journal of Economics and Business UBS Ilomata International Journal of Management JUDICIOUS: Journal of Management Quantitative Economics and Management Studies International Journal of Social and Management Studies (IJOSMAS) Jurnal Disrupsi Bisnis Journal La Bisecoman TSARWATICA (Islamic Economic, Accounting, and Management Journal) International Journal of Global Operations Research International Journal of Engineering, Science and Information Technology Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT) CENDEKIA : Jurnal Ilmu Pengetahuan Prima Abdika: Jurnal Pengabdian Masyarakat Devotion: Journal of Research and Community Service International Journal of Health, Economics, and Social Sciences (IJHESS) Dynamic Management Journal Jurnal Ekonomi JURNAL ILMIAH GLOBAL EDUCATION Action Research Literate (ARL) Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Journal of Economic, Business and Engineering (JEBE) Journal Of Human And Education (JAHE) Jurnal Locus Penelitian dan Pengabdian Jurnal Akuntansi dan Keuangan Jurnal Manajemen Jurnal Sains dan Teknologi Sehat Rakyat: Jurnal Kesehatan Masyarakat Jurnal Ilmu Sosial dan Humaniora Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Journal of Social And Economics Research Jurnal Manajemen dan Bisnis Bursa : Jurnal Ekonomi dan Bisnis Jurnal Penelitian dan Karya Ilmiah Lembaga Penelitian Universitas Trisakti Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Manajemen dan Bisnis Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Jurnal Indonesia Sosial Teknologi Journal of Hospital Management Cerdika: Jurnal Ilmiah Indonesia Jurnal Masyarakat Madani Indonesia JIPM: Jurnal Indragiri Penelitian Multidisiplin Innovative: Journal Of Social Science Research Benefit : Journal of Bussiness, Economics, and Finance Journal of Social Science Jurnal Informatika Ekonomi Bisnis Riwayat: Educational Journal of History and Humanities JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Jurnal Inovasi Global RESLAJ: Religion Education Social Laa Roiba Journal Journal of Innovative and Creativity Kesatria : Jurnal Penerapan Sistem Informasi (Komputer dan Manajemen) Branding: Jurnal Manajemen & Bisnis journal of social and economic research Jurnal Ilmu Kesehatan Masyarakat (The Public Health Science Journal) Jurnal Cendekia Ilmiah Jurnal Cinta Nusantara Journal of Indonesian Management
Tantri Yanuar Rahmat Syah
Universitas Esa Ungggul
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Building Readiness for Change: The Impact of High Performance HRM Practices and Transformational Leadership in A Tangerang Private Hospital Syah, Tantri Yanuar Rahmat; Indriyanti, Winny; Suyitno, Edi; Rojuaniah, Rojuaniah; Astuti, Puji
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5232

Abstract

This study investigates the impact of high-performance Human Resource Management (HRM) practices and transformational leadership on staff preparedness to confront change in a private hospital setting in Tangerang, Indonesia. This study emphasizes the need of being able to adapt to changes in the corporate environment, particularly in the always evolving health industry. The study utilized a quantitative research approach and included 201 participants who were chosen by purposive sampling. The research instrument assessed three primary variables: high-performance human resource management techniques, transformational leadership, and readiness for change. The results of the Structural Equation Model (SEM) research validate that the implementation of high-performance HRM practices and the presence of transformational leadership have a substantial influence on the level of preparedness for change. Research supports the significance of allocating resources towards staff training and development, as well as cultivating effective leadership, in order to enhance employee preparedness for organizational change. The managerial implications of this research underscore the need for organizations to allocate resources for employee development and strengthen leadership that supports change. In this way, organizations can increase their adaptability in facing change and achieve optimal performance overall
A Review of The Factors That Form The Brand Equity Of Public Hospitals: A Quantitative Study In Tangerang City Hasanah, Nur; Syah, Tantri Yanuar Rahmat; Rojuaniah, Rojuaniah; Astuti, Puji; Suyitno, Edy
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5847

Abstract

An important tactic for businesses in establishing and sustaining their place in the market is the expansion of their brand's equity through various marketing channels. The purpose of this research is to identify the factors that affect RSU Bhakti Asih Tangerang's brand equity and loyalty through social media marketing, brand association, brand image, and brand awareness. The researchers at RSU Bhakti Asih Tangerang used a selective selection technique to choose 145 general patients who were not BPJS. The Structural Equation Model was used for data analysis. According to this research, there is a favorable correlation between brand equity, brand loyalty, social media marketing, and brand image; nevertheless, brand equity is unaffected by brand awareness and association. This study's managerial implications include the following: RSU Bhakti Asih should work on raising brand recognition and positive associations with the brand in order to boost Brand Equity; if the company succeeds in doing so, its customers will never buy from its rivals
A Review of The Factors That Form The Brand Equity of Public Hospitals: A Quantitative Study in Tangerang City Syah, Tantri Yanuar Rahmat; Ariyanti, Oktaria Dwi; Suyitno, Edi; Rojuaniah , Rojuaniah; Astuti, Puji
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5851

Abstract

This study adopts a quantitative approach to investigate the factors that influence the brand equity of general hospitals in Tangerang. Using online questionnaires and structured survey methods, data was collected from 180 respondents who met the set criteria, with the majority of them being female. Variables such as brand awareness, brand loyalty, brand reputation, brand image, and brand equity were measured using a Likert scale with adequate validity and reliability analysis. A company's brand can reflect the value of the products it offers, but the brand will not be meaningful without strong equity in the market. Today, the ability to build brand equity plays an important role in creating value for customers and companies. Brand equity adds value to a product. Results from the structural equation model (SEM) analysis show that brand awareness and brand loyalty significantly contribute to RSU brand equity. However, the findings also show that brand image and brand reputation, although important, do not have a significant impact on brand equity. Limitations of the study include the specific sample representation and measurement methods used, which may affect the generalizability of the results. Therefore, future studies are recommended to take a broader comparative approach and deepen understanding with a qualitative approach to consumer perceptions of healthcare services
The Effect of Burnout, Work Experience, and Work Motivation on Employee Performance with Emotional Intelligence as Variable Moderation Rosita, Rosita; RS, Tantri Yanuar
JOURNAL OF BUSINESS STUDIES Vol 4, No 1 (2019): Journal of Business Studies
Publisher : Universitas 17 Agustus 1945 Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (431.58 KB)

Abstract

Performance is an important benchmark in the process of employee development and greatly affects the achievement of the organization as a whole. Performance may decline because of the high burnout. High motivation tends to be a maximum performance as well as work experience also influence performance as related to length of service and level of knowledge. In addition, the performance was also affected by emotional intelligence takes an important role to help people in dealing with problems in life. This study is aimed to determine the effect of burnout, work experience, and motivation to work on performance with emotional intelligence as a moderating variable. The method used is quantitative by collecting data using questionnaires and analyzing by moderated regression analysis (MRA). The sampling technique uses convenience sampling. The results show the accepted hypothesis is burnout affects the performance and motivation affects the performance while the rejected hypothesis is high emotional intelligence will reduce the effect of burnout on performance, high work experience will improve the performance. High emotional intelligence will increase the effect of work experience towards the employee performance, and high emotional intelligence will increase the effect of work motivation towards the employee performance.
EFFECT OF BUDGET PARTICIPATION ON MANAGERIAL PERFORMANCE MEDIATED BY JOB SATISFACTION AND ORGANIZATIONAL COMMITMENT Widiawati, Devi; RS, Tantri Yanuar
JOURNAL OF BUSINESS STUDIES Vol 4, No 1 (2019): Journal of Business Studies
Publisher : Universitas 17 Agustus 1945 Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (358.403 KB)

Abstract

Budget usage within University of Sultan Ageng Tirtayasa is considered as not proportionally used. It can be seen from the budget usage that has not been maximized.Overcoming the budget usage and also improving managerial performance is requiring the involvement of a manager in the preparation of the budget. As some theories and studies shows that managerial performance can be affected by the budget participation, this case in University of Sultan Ageng Tirtayasa can be assessed based on the theories, this also check the relationship when mediated by organizational commitment and job satisfaction. The aim of this study was to determine the effect of budget participation on managerial performance with the mediation of organizational commitment and job satisfaction. The study was conducted by collecting quantitative data, with questionnaires distributed to 45 respondents, as the total received 36 back in the form of data that can be processed.This data is then analyzed by Structural Equation Model with Partial Least Square (PLS-SEM). The results indicate that the hypothesis is accepted, the participation of high budget can affect organizational commitment, high participation can influence job satisfaction, job satisfaction and organizational commitment of high influence managerial performance. In addition, based on the results of path analysis showed that job satisfaction is higher influence because rather than organizational commitment. 
How Introjected Motivation Affects Knowledge Sharing To Sustain Innovative Behavior Teachers Tantri Yanuar Rahmat Syah; Octaviani Poerwosasmita; Rojuaniah Rojuaniah; Ikramina Larasati Hazrati Hafidz; Debby Andriany
Cakrawala Repositori IMWI Vol. 7 No. 1 (2024): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v7i1.437

Abstract

Kowledge sharing menjadi landasan bagi proses pembelajaran berkelanjutan, di mana para guru secara sukarela berbagi pengalaman dan informasi dengan sesama, memungkinkan pertukaran gagasan dan metode yang lebih efektif. Knowledge sharing dapat mendorong dan memfasilitasi pertukaran pengetahuan di antara para guru dengan menciptakan platform dan kesempatan untuk berbagi pengalaman serta praktik terbaik. Tujuan penelitian ini adalah untuk menggali knowledge sharing juga sustainable innovative behavior diantara para guru sekolah dasar swasta di wilayah Indonesia yang dipengaruhi oleh introjected motivation. Teknik pengumpulan data pada penelitian ini dengan menyebarkan kuisioner secara online kepada sampel responden yang telah dipilih bedasarkan purposive sampling yaitu guru sekolah dasar (SD) swasta yang sudah bekerja minimal satu tahun di wilayah Indonesia. Studi ini merupakan penelitian kuantitatif dengan metode SEM (Structural Equation Model) di mana data diuji menggunakan perangkat lunak SPSS dan SmartPLS. Hasil studi ini menemukan bahwa knowledge sharing para guru terdorong karena adanya introjected motivation dalam diri mereka. Di sisi lain, knowledge sharing para guru juga mempengaruhi perilaku inovatif mereka. Penelitian ini memberikan wawasan berharga bagi pengembangan strategi manajemen sumber daya manusia di lingkungan pendidikan. Memahami kaitan antara motivasi, berbagi pengetahuan, dan perilaku inovatif berkelanjutan dapat membantu lembaga pendidikan dalam memfasilitasi budaya kolaborasi yang mendorong pertukaran pengetahuan yang produktif dan mendorong inovasi berkelanjutan di kalangan para guru. Kontribusi penelitian ini diharapkan dapat menambah informasi untuk para tenaga pendidik di lingkungan sekolah untuk meningkatkan kualitas pada industri pendidikan.
Analisa Faktor-Faktor Employee Retention Dan Person-Organization Fit Sebagai Variabel Moderasi: Pada Industri Manufaktur Grease & Lubricants Di Indonesia Tantri Yanuar Rahmat Syah; Noviati Noviati; Rojuaniah Rojuaniah; Ikramina Larasati Hazrati Hafidz; Asep Jailani Nuriapraja
Cakrawala Repositori IMWI Vol. 6 No. 6 (2023): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v6i6.438

Abstract

Retensi karyawan telah menjadi tantangan utama dan tetap menjadi aspek penting dalam perencanakan sumber daya manusia (SDM) bagi perusahaan untuk mempertahankan karyawan yang berkualitas dalam jangka panjang, karena karyawan adalah aset terpenting perusahaan. Tujuan penelitian ini adalah untuk membantu Manajer SDM dalam mengidentifikasi faktor-faktor untuk mempertahankan karyawan yang berkualitas baik di perusahaan manufaktur di Indonesia, dan juga berguna untuk meningkatkan kepedulian manajemen terhadap keselarasan nilai-nilai yang dimiliki antara karyawan maupun perusahaan manufaktur. Penelitian ini didesain dengan menggunakan metode purposive sampling yang melibatkan 100 karyawan dari beberapa perusahaan manufaktur grease & lubricants di Indonesia. Data dianalisis menggunakan Structural Equation Model (SEM) dengan SmartPLS 3.0. Hasil temuan dalam studi ini yaitu Hubungan Manajemen-Karyawan, Kebijakan Sosial-Ekonomi, dan Kesetaraan Gender berpengaruh langsung terhadap Retensi Karyawan. Kecocokan Orang-Organisasi memiliki pengaruh moderasi antara Kesetaraan Gender dan Retensi Karyawan. Sedangkan efek moderasi Kecocokan Orang-Organisasi tidak berpengaruh signifikan antara Hubungan Manajemen-Karyawan dan Retensi Karyawan maupun antara Kebijakan Sosial-Ekonomi dan Retensi Karyawan. Studi ini memberikan kontribusi secara teoritis dengan melakukan percobaan dan pengujian pengaruh moderasi dari variabel Hubungan Manajemen-Karyawan, Kebijakan Sosial-Ekonomi, Dan Kesetaraan Gender terhadap Retensi Karyawan melalui Kecocokan Orang-Organisasi. Penelitian ini juga menegaskan dan memberikan bukti praktis bagi para pekerja di industri manufaktur Grease & Lubricants di Indonesia dan melengkapi literatur saat ini yang terdapat pada variabel yang diteliti.
Pengaruh Pembelajaran, Pengetahuan, Tunjangan, Motivasi, Kreativitas Dan Kepuasan Karyawan Terhadap Kinerja Karyawan Serta Pertumbuhan Karir Karyawan Di Divisi Engineering Pada Industri Konstruksi Di Indonesia Tantri Yanuar Rahmat Syah; Itta Sari; Rojuaniah Rojuaniah; Ikramina Larasati Hazrati Hafidz; Serkandi Serkandi
Cakrawala Repositori IMWI Vol. 7 No. 1 (2024): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v7i1.439

Abstract

Bagi seseorang yang baru terjun dalam dunia pekerjaan tertentu yang asing, maka perlu mempelajari serta mengenali dahulu cara untuk menyelesaikan pekerjaan itu. Tidak ada seseorang pun yang mampu menyelesaikan suatu tugas dengan baik apabila tidak mempelajari dan menguasai tugas tersebut terlebih dahulu. Orang yang belum memiliki cukup ilmu serta pembelajaran mengenai tugasnya pasti akan mengalami kesulitan dalam menyelesaikannya. Jadi, pembelajaran bagi seorang karyawan dirasa sangat perlu untuk nantinya dapat menunjang pertumbuhan karir mereka. Di era persaingan bisnis saat ini yang dirasa cukup ketat, memperoleh SDM yang unggul dan berpengalaman tidaklah mudah bagi suatu perusahaan. Maka dari itu, penting bagi suatu perusahaan untuk dapat memberikan dukungan serta dorongan agar karyawan dapat terus termotivasi dalam meningkatkan kapasitas dirinya. Dengan demikian, karyawan dapat merasa puas serta memiliki kinerja atau prestasi yang sangat dibutuhkan perusahaan dalam mewujudkan visi dan misi perusahaan, baik jangka pendek maupun jangka panjang. Tujuan penelitian ini adalah untuk mengidentifikasi pengaruh Pembelajaran, Pengetahuan, Tunjangan, Motivasi, Kreativitas, dan Kepuasan Karyawan terhadap Kinerja Karyawan serta Pertumbuhan Karir Karyawan. Penelitian ini melibatkan 240 karyawan yang bekerja di Divisi Engineering pada Industri Konstruksi di Indonesia. Kemudian data dianalisis menggunakan Structural Equation Model (SEM) dengan SmartPLS 3.0. Ditemukan hasil bahwa Pembelajaran Karyawan tidak berpengaruh signifikan terhadap Kreativitas Karyawan, sedangkan Pembelajaran Karyawan memiliki pengaruh positif terhadap Pengetahuan Karyawan.
Implementation of Human Resources Planning for Crowdfunding Platform Company at PT. Esa Dana Unggul Irfan Irfan; Tantri Yanuar Rahmat Syah; Rhian Indradewa; Dimas Angga Negoro
Cakrawala Repositori IMWI Vol. 6 No. 6 (2023): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v6i6.446

Abstract

PT Esa Dana Unggul (EsaDana) is a company that meets the needs and wants of every consumer in investment needs through the Securities Crowd Funding platform. Analysis of products and services offered to consumers is the Esa Dana Platform as a crowdfunding platform that brings together investors and companies that need financing in a cheap and easy way to invest and minimize the risk of loss. Esa Dana's human capital planning refers to the knowledge, skills and competencies possessed by individuals in the organization. By conducting proper planning to manage and develop human capital, companies ensure that they have a competent, committed and highly competitive team. Through human capital planning strategies, companies can maximize employee potential, increase productivity, and respond more effectively to market changes. In carrying out the strategy, Human Resources Planning at EsaDana Company will focus on the Market Penetration Strategy in the form of optimizing online channels. This strategy was taken as a solution in introducing the brand and product as well as running a new company engaged in crowdfunding services in Indonesia. PT Esa Dana Unggul (EsaDana) implements Human Resources strategies in accordance with applicable regulations in Indonesia, such as payroll systems, employee welfare, pensions, health insurance, overtime pay, and holiday allowances. In the first year, Esa Dana will employ as many as .... employees.
A SYSTEMATIC REVIEW MEMPERKUAT UMKM DI ERA DIGITAL: VALUE CO-CREATION SEBAGAI SOLUSI UNTUK MENINGKATKAN DAYA SAING DAN KESEJAHTERAAN PELANGGAN Puspita Chairun Nisa; Tantri Yanuar Rahmat Syah
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.11639

Abstract

Penelitian ini bertujuan untuk mengeksplorasi urgensi value co-creation dan relasinya dengan pemasaran digital, serta dampaknya terhadap peningkatan daya saing dan kesejahteraan pelanggan, khususnya dalam konteks UMKM di era digital. Penelitian ini mengkaji sepuluh artikel yang dipublikasikan antara tahun 2020 hingga 2024, yang terindeks dalam Sinta dan jurnal internasional, untuk mendapatkan pemahaman komprehensif mengenai implementasi dan manfaat value co-creation. Metode penelitian yang digunakan adalah sistematic lieteratur review dengan menggunakan PRISMA. Temuan penelitian menunjukkan bahwa value co-creation merupakan konsep penting yang mampu meningkatkan interaksi sosial, kepercayaan, dan loyalitas pelanggan. Studi oleh Zou & Shao (2022) dan Nadeem dkk. (2021) menyoroti peran signifikan partisipasi pelanggan dalam platform ekonomi berbagi, sedangkan penelitian oleh Chulakorn (2024) dan Jintana (2024) menggarisbawahi pentingnya kualitas layanan dan teknologi terkini. Penelitian lain, seperti yang dilakukan oleh Reid dkk. (2021) dan Adamik & Nowicki (2019), menekankan pentingnya etika dan tanggung jawab sosial perusahaan dalam proses co-creation nilai. Temuan ini mengindikasikan bahwa penerapan value co-creation dapat membantu perusahaan mencapai keunggulan kompetitif yang berkelanjutan dan meningkatkan kesejahteraan pelanggan. Rekomendasi bagi penelitian selanjutnya adalah untuk mengeksplorasi lebih lanjut interaksi antara teknologi, etika, dan CSR dalam value co-creation serta melakukan studi empiris yang lebih luas di berbagai sektor industri dan konteks geografis yang berbeda. Hal ini penting untuk memahami dinamika co-creation nilai secara mendalam dan mengembangkan strategi bisnis yang efektif dalam pemasaran digital.
Co-Authors Abadi, Ferryal Abdul Karim Ambari Abu Naim Adhitya Pratamaputra, Nur Angga Adi Asriadi Sutisna Aditianata Aditianata Aditya Pratama Agnes Fiyonita Hatuopar Agung Hartanto Agus Cholik Agus Diyanto Agus Munandar Agusdini Banun Saptaningsih Agusdini Banun Saptaningsih Ahmad Hidayat Sutawijaya Ahmad Nuh Aima, Hafidz Aji Erlangga Aldhita Anggreliany Putri Alfian Kurnia Fauzan Alice Cynthia Dewi Alie Sutjiadi Aloysia Pranata Alwansyah, Adam Ahmad Amalia Iskandriani Anandaputri, Elisabet Anandita, Rina Andayani Andayani Andre Andre, Andre Andre Depeda Prantino Andri Subyakto Angela Anjelier Angga Negoro, Dimas Anggia Elfandina Anggie Putri Utomo Anggraeni, Adilla Anik Yudhaningsih Anisa Noviyanti Antonius TS Prabowo Anugraheni, Suci Apiet Ginanjar Aprilita Rina Yanti Aqmarina Hidayah Ardian Pramana Wicaksana Arianto, Fajar Surya Aribowo, Teguh Arief Budiman Arief Budiman Arief Kusuma Arief Pribadi Arifin, Rendy Arifwandi, Setiana Arini Egi Tiarawati Ariyanti, Oktaria Dwi Asep Jailani Nuriapraja Asida, Diyah Asriadi Sutisna, Adi Asya Zahratur Rahma Awaliya Febby Ariyanti Azizah, Fadilah Nur Baiq yuliana Andriani Putri Baiq Yuliana Andriani Putri Barlian Susanti Bonar Bastari, Ega Budhi Fahlevi Budhy Vipyana C.S.P. Wekadigunawan Caecilia Kwarti Krist Marsiwi Cahyo Kusumo Wijoyo Calvien Pradiptha Giovannie Candra Saputra Casmun Casmun Chartini Chartini Chatarina Umbul Wahyuni Christian Elizar Christian Tobing Christian, Eric Ciputra, Kurniawati CSP Wekadigunawan Dadan Ramdhani Dadan Ramdhani Dadan Ramdhani Dadan Ramdhani Dadan Ramdhani Dadan Ramdhani Dadan Ramdhani Dadan Ramdhani Daniel Hero Fersil Punuindoong Danuadji, Kristian Dany Prastio Darmansah Darmansah Darmansah Darmansah DARYANTI DARYANTI Debby Andriany Derris, Frima Desvi Anggrianda Dewanto, Heru Dewi ANGGRAENI Dhafi Iskandar, Muhammad Diah Ayu Ambarini Dian Alfia Purwandari Dian Alfia Purwandari Dian Primavera Widodo Dian Purwati, Wahyuni Diana Aulia Nuroktavia Diana Fajar Wati Diana Fajarwati Diana Fajarwati Diana Fajarwati Diana Fajarwati Diana Fajarwati Diana Fajarwati Dihin Septyanto Diki Ihwan Mulhaedi Dimas Angga Negoro Dimas Angga Negoro Dimas Angga Negoro Dimas Angga Negoro Dimas Angga Negoro Dimas Angga Negoro Dimas Angga Negoro Dimas Angga Negoro Dimas Imam Perdana Putra Dinda Ayu Fatmawati Dramawan, Yosep Dudi Permana Dwi Handoko Dwi Joko Siswanto E. Sofyan, Rufyan Edastami, Mayang Sari Edi Hamdi Edi Hamdi Edi Hamdi Edi Hamdi Edi Hamdi Edi Hamdi Edi Hamdi Edi Hamdi Hamdi Edi Suwito Edi Suyitno Ega Bonar Bastari Egi Supriatna Eka Mahareni Hamidah Eko Tama Putra Saratian Eko, Ferdianyah El Khair, Minanda Eli Susiani Br Ginting Elistia, Elistia Elprida Sidabutar Elson, Morten Endang Ruswanti Erland Perdana Erlyn Shukma Dewi Eufrosina Nona Ranti Evan Stiawan Evi Susanti Evi Susanti Fachmi Firzandi Prima Fachmi Tamzil Fachra Nur Fadilla Fadilah Nur Azizah Fadilah Nur Azizah Fahrizal, Garsa Fajar Surya Arianto Fakhrudin Fakhrudin Fara Hajar Puspita Putri Faschruella Maudhiky Fathul Amal Syamsul Arifin Fauzan, Alfian Kurnia Febry Nur Fauzi Felicia Indriana Feri Putra Wilujeng* Ferry Pantjoro Prihambodo Fetiana Pristianti Fifi Fifi Fifiana Teresia Lilianira Fina Mirri Barlian Isa Franky Franky Frisky Valentina Hutagalung Frizky Ramadhan Ghina Salsabila Gunawan Gunawan Gunawan Gunawan Gusnawati, Asma Hadinata, Thomas Hadriyanto Hadriyanto Hafidz Aima Hafidz, Ikramina Larasati Hazrati Hamdi , Edi Hamidah, Eka Mahareni Hanafi, Kemal Muhammad Hanartyo, Ernawan Dwi Hanifatul Riskiya Hanut Priyanto Harefa, Puput Tri Kasih Harefan Arief Hari Sapto Yudiarso Hartining Utami, Isnugraika Hasfa Latifa Havidz Aima Havidz Aima, Havidz Helmy Nur Efendi Yusuf Hendra Lesmana Hendro Hendro Heppy Meilysthia Putri Herriyanto Kurniawan Hery Darmawan Heskiano Heskiano Hidayah, Aqmarina Hilmy, Muhammad Reza Hulman Wesly Husein Umar Husni Imron Iin Inayah Iis Kurniasari Ikraman Ikraman Ikramina Larasati Hazrati Hafidz Ikramina Larasati Hazrati Hafidz Ikramina Larasati Hazrati Hafidz Ikramina Larasati Hazrati Havidz Ilyani, Dian Indah Maulina Dewi Indartinah, Septi Indradewa, Rhian Indriyanti, Winny Ira Sita Ningrum Irawati Irawati Irfan Irfan Irfan Noviandy Aulia Iskandar , Muhammad Dhafi Iskandar, Muhammad Dafi Iskandar, Uhammad Dhafi Iskandriani, Amalia Itta Sari Jauharun Niam Jayanti Mayasari Simamora Jennifer Kristiani Adam Jesslyn Valentina Jonathan Jodi Widardi Johanes Tantra Wijaya Joni Agam Jono, Afia Karisma Amirahfatin Kartika Sari Karyono Karyono Kawalta Tarigan Ketut Sunaryanto Ketut Sunaryanto Ketut Sunaryanto Ketut Sunaryanto Ketut Sunaryanto Ketut Sunaryanto Ketut Sunaryanto Kiki Kiki Kishen Kishen Krishanty Eka Putri Kristian Danuadji Kristiana Widiawati Kustianingsih, Diahwati Kustiawan, Unggul Kusumapradja, Rokiah Laila Fazrin Lala Wiladiyah Lazuardi, Tazqia Nabila Lelly Cholilah Hasyim Liany Halim Lidwina Friska Adriana Pijoh Lili Nurlitasari Loke Fristanto Lovinda Lianti Lulik Sri Adarini Luthvi Rachman Ervianto M. Reza Hilmy M. Reza Hilmy Made Ngurah Aditya Paramartha Maesaroh, Rita Maharani, Alyssa Maharani, Ratuna Marcellino Tiansjah Maria Agnes Vetter Marselinus Marudut Sitanggang Mashudi, Daniel Maswani Maswani, Maswani Mauritius Kurniawan Mediana Surya Melani Widyawati Sidharta Melissa Melissa Melni Rohana Meryandani, Pratiwi Meydi Nindia Larasati Mochamad Soelton Mohamad Reza Hilmy Mohammad Munir Mufridah Nur Muhamad Yusuf Firdaus Muhammad Dafi Iskandar Muhammad Dafi Iskandar Muhammad Dhafi Iskandar Muhammad Dhafi Iskandar Muhammad Dhafi Iskandar Muhammad Farhan, Fahri Muhammad Iqbal Ramadhan Muhammad Reza Hilmy Muhammad Rully Firmansyah Muharom, Ahmad Muhmin, Andi Hidayat Muliawan, Kenny Munatsir Oteiba Musyafri, Musyafri Muvinna Adnal Haq Nadia Widni Putri Najihatun, Najihatun Nanda Putra Nasution, Titi Anggraeni Negoro, Dimas Negoro, Dimas Angga Nerissa Arviana Ni Kadek Ayu Kusherawati Ni Putu Diah Wahyuni Niko Garuda Adiyono Ningrum, Ira Sita Nisa, Puspita Chairun Nofi Erni Nofierni, Nofierni Norma Etika Wati Noviana Puspitasari Noviati Noviati Novita Sari Enny Astuti Novita, Irene Novitasari, Cindy Nur Hasanah Nuraini Setiawati Suwarni Nurhayati Achmad Ratina Nurwijayanti Octaviani Poerwosasmita Patrick Lie, Juan Phing, Lie Prasetyo, Ribut Prasetyo, Wisnu Budi Prihartanto Dwi Saputra Prima, Patra Batam Primasatria Edastama, Primasatria Priyo Hadi Susananto Puji Astuti Puji Astuti Purwandari, Dian Alfia Pusaka, Semerdanta Pusaka, Semerdanta Putri Utami, Sari Putri, Heppy Meilysthia Rachmawati Putri Utami Rafida Rafsanjani Ramadani, Shafira Hafsari Ramadhan*, Gilang Ramdhani, Dadan Ranti, Eufrosina Nona Ratih Pratiwi Ratna Syaka Aprilda Redhenta Helmi Firdaus Regina Deka Sofia Reni Afriani Rere Novianti Revin Prasetia Rezki Aulia Rhian Indradewa Ria Atmaja, Dodi Ria Oktaviani Rian Adi Pamungkas Rianti, Neva Rahma Ribut Prasetyo Ridwan, Saepul Riedho Agustian Rifsha Egiannelyandra Rina Anindita Rinaldy Rinaldy Rio Ramadhan Risa Bela Riskung Karim Marsuki Rita Maesaroh Rival Cahya Setiawan Rizaldy Baskara Rizki Saputra Rizky Artadi Rodiah, Sinten Wanti Rois, Mohamad Roisyam Azmal Rojuaniah Rojuaniah Rojuaniah Rojuaniah Rokiah Rokiah, Rokiah Rona Novia Rosita Rosita Rufyan E. Sofyan Rustanto, Agung S Siswanto Safara Putri Maharani Safuan Safuan Samerdanta Pusaka Samerdanta Pusaka Samerdanta Pusaka Samerdanta Pusaka sandra dewi Santi, Evi Sari, Bayu Mayang Satifa, Oriza Savira, Karin Putri Selfiani Selfiani, Selfiani Sella Rosella Semerdanta Pusaka Semerdanta Pusaka Semerdanta Pusaka Semerdanta Pusaka Semerdanta Pusaka Septiyaningsih Septiyaningsih Serkandi Serkandi Setiawan, Eka Shinta Shinta Sidiqurrohman, Dimas Satria Sigit Wisnu Dermawan Simon Petrus Hendrik Hutapea Sirait, Rizani Candra Sirojudin, Tubagus Sita Ningrum, Ira Sitorus, Jusuf Sonjaya, Trisna Sri Rahayu Ningsih Stiawan, Evan Suharyati Shafiyyah Sunaryadi, Ketut Sunaryanto, Ketut Sunaryato, Ketut Supriyadi, Ari Suryadiningrat, Yedi Sutrisno, Sutrisno Suwarto Suwarto Suwarto Suwarto Suwarto Suwarto Suyanto Suyanto Suyitno, Edi Suyitno, Edy Swarmilah Hariani Syafriadi Cut Ali Syamsul Arifin Syara Syara Syara, Syara Syina, Ibnu Sylvia Christin Syuman Takdir Tahjoo, Anastina Tandion, Fifi Taryana Taryana Tati Nugrahati Teguh Maulana Teguh Wijaya Thomas Hadinata Tigor Maruhum Hutapea Titi Anggraeni Nasution Tjie Tjung Tri Handoko Tri Nurfitriati Triana, Silvi Tubagus Sirojudin Uhammad Dhafi Iskandar Uli, Syahdani Unik Dwi Lestari Upi Lutfiah Veithzal Rivai Zainal Vicky Ayu Efrilia Wahidi, Kemala Rita Wahyu Agung Saputro Wahyudi, Ickhsanto Wati, Diana Fajar Wati, Norma Etika Wibisono, Kristian Wicaksono, Muhammad Andi Widiawati, Devi Wiejaya, Septian Wijoyo, Cahyo Kusumo Wiladiyah, Lala Winanta, Tang Tatang Winta Hendrawati Bu’ulolo Wirya, Yosephine Hannie Wiwin Gusnia Wulan Mawarti Yani Kurniawan, Yani Yani Soleha Yanto Ramli Yanuar Ramadhan Yanuar Ramadhan Yeni Kamalia Yonatan Setiadi Yora Harzaviona Yudhaningsih, Anik Yudi Eriyanto Yudiarso, Hari Sapto Yudwi Erisha Yuliana Agustina Widiarta Z Zulhamiadi Zaini Abdilah