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All Journal Jurnal Ekonomi : Journal of Economic JDM (Jurnal Dinamika Manajemen) Journal of Economics, Business, & Accountancy Ventura OPSI JURNAL PASTI (PENELITIAN DAN APLIKASI SISTEM DAN TEKNIK INDUSTRI) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Jurnal Manajemen Teori dan Terapan MIX : Jurnal Ilmiah Manajemen Jurnal Manajemen Kesehatan Indonesia Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal Manajemen Asia-Pacific Management and Business Application Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Journal of Business and Behavioural Entrepreneurship Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Aktualita Manajemen Owner : Riset dan Jurnal Akuntansi Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jurnal Ilmu Kesehatan Masyarakat (The Public Health Science Journal) JURNAL PENDIDIKAN TAMBUSAI Jesya (Jurnal Ekonomi dan Ekonomi Syariah) International Journal of Applied Business Research Journal of Multidisciplinary Academic Inovasi: Jurnal Ilmiah Ilmu Manajemen Jurnal Review Pendidikan dan Pengajaran (JRPP) MEDIA STUDI EKONOMI Jurnal Mantik JOURNAL OF BUSINESS STUDIES MANAJEMEN DEWANTARA JURNAL LENTERA BISNIS JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Jurnal Pendidikan dan Konseling Syntax Idea International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Ilmiah Edunomika (JIE) Jurnal Informatika Ekonomi Bisnis Jurnal Ilmiah Permas: Jurnal Ilmiah STIKES Kendal Management Studies and Entrepreneurship Journal (MSEJ) MEDIA MANAJEMEN JASA Jurnal Ilmiah Manajemen Kesatuan Enrichment : Journal of Management Literatus Jurnal Darma Agung Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Cakrawala Repositori Imwi JBMR: Journal of Business and Management Review Journal of Social Science Jurnal Syntax Transformation jurnal syntax admiration Jurnal Scientia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management and Bussines (JOMB) Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Ekonomi dan Manajemen Jurnal Cafetaria MEDIA BISNIS Jendela Pendidikan Journal of Economics and Business UBS JUDICIOUS: Journal of Management Quantitative Economics and Management Studies International Journal of Social and Management Studies (IJOSMAS) Journal La Bisecoman TSARWATICA (Islamic Economic, Accounting, and Management Journal) International Journal of Global Operations Research International Journal of Engineering, Science and Information Technology Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT) CENDEKIA : Jurnal Ilmu Pengetahuan Prima Abdika: Jurnal Pengabdian Masyarakat Indonesian Journal of Society Engagement (IJSE) Dynamic Management Journal Jurnal Ekonomi JURNAL ILMIAH GLOBAL EDUCATION Action Research Literate (ARL) Journal of Indonesian Management Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Journal of Economic, Business and Engineering (JEBE) Journal Of Human And Education (JAHE) Jurnal Locus Penelitian dan Pengabdian Jurnal Akuntansi dan Keuangan Jurnal Sains dan Teknologi Sehat Rakyat: Jurnal Kesehatan Masyarakat Jurnal Ilmu Sosial dan Humaniora Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Journal of Social And Economics Research Jurnal Manajemen dan Bisnis Bursa : Jurnal Ekonomi dan Bisnis Jurnal Penelitian dan Karya Ilmiah Lembaga Penelitian Universitas Trisakti Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Manajemen dan Bisnis Jurnal Indonesia Sosial Teknologi Journal of Hospital Management Cerdika: Jurnal Ilmiah Indonesia JIPM: Jurnal Indragiri Penelitian Multidisiplin Innovative: Journal Of Social Science Research Benefit : Journal of Bussiness, Economics, and Finance Journal of Social Science Jurnal Informatika Ekonomi Bisnis Riwayat: Educational Journal of History and Humanities JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) RESLAJ: Religion Education Social Laa Roiba Journal Journal of Innovative and Creativity Kesatria : Jurnal Penerapan Sistem Informasi (Komputer dan Manajemen) Branding: Jurnal Manajemen & Bisnis journal of social and economic research Jurnal Ilmu Kesehatan Masyarakat (The Public Health Science Journal) J-CEKI Jurnal Cinta Nusantara
Tantri Yanuar Rahmat Syah
Universitas Esa Ungggul
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Implementation of Human Resources Planning for Crowdfunding Platform Company at PT. Esa Dana Unggul Irfan Irfan; Tantri Yanuar Rahmat Syah; Rhian Indradewa; Dimas Angga Negoro
Cakrawala Repositori IMWI Vol. 6 No. 6 (2023): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v6i6.446

Abstract

PT Esa Dana Unggul (EsaDana) is a company that meets the needs and wants of every consumer in investment needs through the Securities Crowd Funding platform. Analysis of products and services offered to consumers is the Esa Dana Platform as a crowdfunding platform that brings together investors and companies that need financing in a cheap and easy way to invest and minimize the risk of loss. Esa Dana's human capital planning refers to the knowledge, skills and competencies possessed by individuals in the organization. By conducting proper planning to manage and develop human capital, companies ensure that they have a competent, committed and highly competitive team. Through human capital planning strategies, companies can maximize employee potential, increase productivity, and respond more effectively to market changes. In carrying out the strategy, Human Resources Planning at EsaDana Company will focus on the Market Penetration Strategy in the form of optimizing online channels. This strategy was taken as a solution in introducing the brand and product as well as running a new company engaged in crowdfunding services in Indonesia. PT Esa Dana Unggul (EsaDana) implements Human Resources strategies in accordance with applicable regulations in Indonesia, such as payroll systems, employee welfare, pensions, health insurance, overtime pay, and holiday allowances. In the first year, Esa Dana will employ as many as .... employees.
A SYSTEMATIC REVIEW MEMPERKUAT UMKM DI ERA DIGITAL: VALUE CO-CREATION SEBAGAI SOLUSI UNTUK MENINGKATKAN DAYA SAING DAN KESEJAHTERAAN PELANGGAN Puspita Chairun Nisa; Tantri Yanuar Rahmat Syah
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.11639

Abstract

Penelitian ini bertujuan untuk mengeksplorasi urgensi value co-creation dan relasinya dengan pemasaran digital, serta dampaknya terhadap peningkatan daya saing dan kesejahteraan pelanggan, khususnya dalam konteks UMKM di era digital. Penelitian ini mengkaji sepuluh artikel yang dipublikasikan antara tahun 2020 hingga 2024, yang terindeks dalam Sinta dan jurnal internasional, untuk mendapatkan pemahaman komprehensif mengenai implementasi dan manfaat value co-creation. Metode penelitian yang digunakan adalah sistematic lieteratur review dengan menggunakan PRISMA. Temuan penelitian menunjukkan bahwa value co-creation merupakan konsep penting yang mampu meningkatkan interaksi sosial, kepercayaan, dan loyalitas pelanggan. Studi oleh Zou & Shao (2022) dan Nadeem dkk. (2021) menyoroti peran signifikan partisipasi pelanggan dalam platform ekonomi berbagi, sedangkan penelitian oleh Chulakorn (2024) dan Jintana (2024) menggarisbawahi pentingnya kualitas layanan dan teknologi terkini. Penelitian lain, seperti yang dilakukan oleh Reid dkk. (2021) dan Adamik & Nowicki (2019), menekankan pentingnya etika dan tanggung jawab sosial perusahaan dalam proses co-creation nilai. Temuan ini mengindikasikan bahwa penerapan value co-creation dapat membantu perusahaan mencapai keunggulan kompetitif yang berkelanjutan dan meningkatkan kesejahteraan pelanggan. Rekomendasi bagi penelitian selanjutnya adalah untuk mengeksplorasi lebih lanjut interaksi antara teknologi, etika, dan CSR dalam value co-creation serta melakukan studi empiris yang lebih luas di berbagai sektor industri dan konteks geografis yang berbeda. Hal ini penting untuk memahami dinamika co-creation nilai secara mendalam dan mengembangkan strategi bisnis yang efektif dalam pemasaran digital.
FAKTOR YANG MEMPENGARUHI MOTIVASI DAN KEPUASAN KERJA PADA KARYAWAN MANUFAKTUR ELEKTRONIK Syah, Tantri Yanuar Rahmat; Najihatun, Najihatun; Rojuaniah, Rojuaniah; Havidz, Ikramina Larasati Hazrati; Wati, Diana Fajar
JURNAL DARMA AGUNG Vol 31 No 5 (2023): OKTOBER
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Darma Agung (LPPM_UDA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46930/ojsuda.v31i5.3584

Abstract

Ikatan interpersonal, insentif non- finansial, motivasi kerja, serta kepuasan kerja ialah elemen- elemen berarti dalam area kerja industri. Riset ini bertujuan buat menginvestigasi pengaruh faktor- faktor motivasi yang berbeda terhadap ikatan kerjasama serta komunikasi antara pimpinan serta karyawan, dan akibat insentif non- finansial serta ikatan interpersonal terhadap motivasi kerja serta kepuasan kerja karyawan di industri manufaktur elektronik. Riset ini memakai tata cara purposive sampling buat memilah 100 responden dari karyawan industri manufaktur elektronik di Indonesia. Informasi yang terkumpul dianalisis memakai Structural Equation Modeling( SEM) dengan dorongan perlengkapan analisis SmartPLS 3. 0. Hasil riset menampilkan kalau insentif non- finansial mempunyai pengaruh signifikan terhadap motivasi kerja karyawan. Maksudnya, pemberian insentif non- finansial oleh pimpinan industri berkontribusi dalam tingkatkan motivasi kerja karyawan. Tetapi, penemuan riset pula menampilkan kalau ikatan interpersonal tidak mempunyai pengaruh signifikan terhadap motivasi kerja karyawan. Ini berarti kalau ikatan interpersonal antara pimpinan serta karyawan dan antara sesama karyawan tidak secara langsung pengaruhi tingkatan motivasi kerja mereka. Berikutnya, riset ini pula menciptakan kalau motivasi kerja mempunyai pengaruh signifikan terhadap kepuasan kerja karyawan. Dengan kata lain, terus menjadi besar tingkatan motivasi kerja karyawan, terus menjadi besar tingkatan kepuasan kerja yang dialami oleh mereka. Implikasi manajerial dari riset ini merupakan berarti untuk pimpinan serta manajemen industri manufaktur buat memberlakukan insentif non- finansial kepada karyawan guna tingkatkan motivasi kerja mereka. Tidak hanya itu, industri pula butuh menguatkan ikatan interpersonal antara pimpinan serta karyawan, dan antara sesama karyawan, selaku langkah strategis dalam tingkatkan motivasi kerja serta kepuasan kerja karyawan. Dengan demikian, diharapkan hasil riset ini bisa membagikan donasi yang berarti untuk industri manufaktur dalam memaksimalkan produktivitas serta kinerja karyawan lewat manajemen motivasi yang pas.
Analysis of Factors Affecting Purchase Intention to Use: A Study on The Swoop Transportation Application Lazuardi, Tazqia Nabila; Syah, Tantri Yanuar Rahmat
Jurnal PASTI (Penelitian dan Aplikasi Sistem dan Teknik Industri) Vol 18, No 2 (2024): Jurnal PASTI
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/pasti.2024.v18i2.010

Abstract

This study investigates the factors influencing purchase intentions for environmentally friendly online transportation services, focusing on Environmental Concern, Perceived Service Value, Brand Familiarity, and Willingness to Pay. By analyzing these elements, the research aims to understand their role in fostering sustained interest and using eco-friendly transportation options. Utilizing an exploratory approach, we surveyed customers familiar with or who have utilized environmentally friendly transportation in the Jabodetabek area. Our target population includes employees who engage with these services. The findings are anticipated to contribute to marketing management theories by offering insights into consumer behavior related to sustainable purchasing. Data were collected through an online questionnaire, employing convenient sampling to select respondents. Statistical analysis was conducted using SPSS and Lisrel for structural equation modeling (SEM). Results reveal significant relationships among environmental friendliness, perceived value, brand familiarity, ongoing purchase intentions, and the willingness to pay a premium. This research highlights the application of signaling theory in the context of environmental sustainability, providing valuable insights into how customer perceptions of value drive their intentions to engage with eco-friendly transportation services. These findings can inform effective marketing strategies for promoting sustainable transportation solutions.
IMPLEMENTASI MANAJEMEN OPERASIONAL PADA PERUSAHAAN PT GREEN PLASTIC INDONESIA GUNAWAN, GUNAWAN; HAMDI, EDI; SYAH, TANTRI YANUAR RAHMAT; SEPTYANTO, DIHIN
CENDEKIA: Jurnal Ilmu Pengetahuan Vol. 5 No. 1 (2025)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/cendekia.v5i1.4074

Abstract

Plastic is one of the sectors that contributes greatly to Indonesia's manufacturing output, with high plastic consumption seen from the import value which is much greater than exports. However, plastic has a negative impact on the environment because it is difficult to decompose and comes from non-renewable resources, namely petroleum. Plastic waste can last up to 500-1000 years and causes various environmental problems, such as soil damage and water absorption barriers. To reduce this impact, one of the solutions developed is bioplastic, which is made from natural materials and can be decomposed by microorganisms naturally. Environmentally friendly bioplastics are easier to decompose and do not accumulate on land, rivers, or seas. This study aims to analyze the potential business opportunities for bioplastics and the operational management needed to manage this business effectively. The method used is qualitative with literature studies, interviews, and documentation. The conclusion of the study shows that PT Green Plastik Indonesia has set goals and objectives in operational management, as well as planning company needs, including buildings, machines, business licenses, and short-term to long-term expenditure projections to ensure that the products produced are in accordance with the standards desired by consumers. ABSTRAKPlastik merupakan salah satu sektor yang memberikan kontribusi besar terhadap output manufaktur Indonesia, dengan konsumsi plastik yang tinggi terlihat dari nilai impor yang jauh lebih besar dibandingkan ekspor. Namun, plastik memiliki dampak negatif terhadap lingkungan karena sulit terurai dan berasal dari sumber daya tidak terbarukan, yaitu minyak bumi. Sampah plastik dapat bertahan hingga 500-1000 tahun dan menyebabkan berbagai masalah lingkungan, seperti kerusakan tanah dan hambatan penyerapan air. Untuk mengurangi dampak ini, salah satu solusi yang dikembangkan adalah bioplastik, yang terbuat dari bahan alami dan dapat terurai oleh mikroorganisme secara alami. Bioplastik yang ramah lingkungan lebih mudah terurai dan tidak menumpuk di darat, sungai, atau laut. Penelitian ini bertujuan untuk menganalisis potensi peluang bisnis bioplastik dan manajemen operasional yang diperlukan untuk mengelola bisnis ini secara efektif. Metode yang digunakan adalah kualitatif dengan studi literatur, wawancara, dan dokumentasi. Kesimpulan penelitian menunjukkan bahwa PT Green Plastik Indonesia telah menetapkan tujuan dan sasaran dalam manajemen operasional, serta merencanakan kebutuhan perusahaan, termasuk gedung, mesin, izin usaha, dan proyeksi pengeluaran jangka pendek hingga panjang untuk memastikan produk yang dihasilkan sesuai dengan standar yang diinginkan konsumen.
DAKSA MEDICAL LABORATORY BUSINESS DEVELOPMENT PROJECT PLANNING AND OPERATIONAL STRATEGY Elson, Morten; Syah, Tantri Yanuar Rahmat; Indradewa, Rhian; Sunaryato, Ketut
Journal of Economic, Business and Engineering (JEBE) Vol 6 No 1 (2024): Oktober
Publisher : Fakultas Teknik dan Ilmu Komputer (FASTIKOM) Universitas Sains Al Qur'an

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32500/jebe.v6i1.7118

Abstract

Building a Medical Laboratory business in Bekasi district requires operational process planning according to plan. Therefore, it is necessary to analyze operational plans in business development and long-term strategies that are appropriate to achieve the business objectives of developing Daksa Laboratory. The purpose of this research is to analyze the company's operational plans in developing the Medical Laboratory Business. This research uses qualitative research methods. Data collection techniques in this research use literature study, interviews and observation. The data collected was then evaluated and analyzed thematically. The results of the research show that the operational plan for developing the Daksa Medical Laboratory business has been well prepared. This operational planning is carried out through several stages of selecting the construction site, service facility infrastructure, service planning and operational implementation programs.
The Effect of Cyber bullying Victimization on Counterproductive Work Behavior Alwansyah, Adam Ahmad; Santi, Evi; Rahmat Syah, Tantri Yanuar
International Journal of Global Operations Research Vol. 1 No. 3 (2020): International Journal of Global Operations Research (IJGOR), August 2020
Publisher : iora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47194/ijgor.v1i3.51

Abstract

Counterproductive Work Behavior (CWB) is a behvaior that is contrary with the norms and the rules of an organization. CWB can give the big problems in financial and non-financial aspect for an organization or a member of organization . In this study we will show the effect of cyberbullying victimization on CWB in organization. In this research CWB will be analyzed with the level of cyberbullying victimization that is a variabel which is rarely been studied. The object of this research is pest contrl sector that is never studied in previoud research. A questionnaire has been designed and distributed to 585 pest control employees at Indonesia and the data will be analyzed with SEM ( Structral Equation modelling). This research show that cyberbullying victimization give the positive and significant effect to CWB. This illustrates that the higher level of cyberbullying victimization within an organization, the higher CWB rate and otherwise.Counterproductive Work Behavior (CWB) is a behavior that is contrary with the norms and the rules of an organization. CWB can give the big problems in financial and non-financial aspect for an organization or a member of organization . In this study we will show the effect of cyber bullying victimization on CWB in organization. In this research CWB will be analyzed with the level of cyber bullying victimization that is a variable which is rarely been studied. The object of this research is pest control sector that is never studied in previous research. A questionnaire has been designed and distributed to 585 pest control employees at Indonesia and the data will be analyzed with SEM ( Structural Equation modelling). These researches show that cyber bullying victimization give the positive and significant effect to CWB. This illustrates that the higher level of cyber bullying victimization within an organization, the higher CWB rate and otherwise.
Analisis Manajemen Risiko Pada Perencanaan Bisnis PROPTECH: (Property Technology) Sidiqurrohman, Dimas Satria; Syah, Tantri Yanuar Rahmat; Negoro, Dimas Angga; Iskandar, Muhammad Dafi
Jurnal Indragiri Penelitian Multidisiplin Vol. 4 No. 3 (2024): Jurnal Indragiri Penelitian Multidisiplin
Publisher : Indra Institute Research & Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58707/jipm.v4i3.1051

Abstract

This study aims to analyze risk management in PropTech (Property Technology) business planning, which aims to integrate technology into the property sector to facilitate the process of searching, renting, and managing property. With increasing urbanization and housing needs, this sector faces various challenges, such as market fluctuations, government regulations, and demands for innovation. PropTech presents technology-based solutions to improve the efficiency and convenience of property rental services. To achieve business sustainability and reduce risks that hinder operations, the implementation of comprehensive risk management is essential. Risk management in PropTech follows the ISO 31000:2018 standard, including risk identification, analysis, evaluation, and mitigation through a holistic approach that considers internal and external risks. This study uses a qualitative approach with a case study method on the PropTech business platform through interviews and observations, and involves various stages of risk management, including periodic monitoring and evaluation to ensure the effectiveness of risk mitigation. The results of the study show the importance of implementing dynamic, structured, and inclusive risk management principles to maintain performance and competitiveness in the competitive property industry.
A SYSTEMATIC REVIEW: URGENSI VALUE CO-CREATION DAN RELASINYA DENGAN PEMASARAN DIGITAL Tamzil, Fachmi; Syah, Tantri Yanuar Rahmat
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.11541

Abstract

Penelitian ini bertujuan untuk menganalisis artikel-artikel terkait konsep value co-creation dan hubungannya dengan pemasaran digital yang diterbitkan antara tahun 2020 hingga 2024. Metode yang digunakan adalah analisis literatur terhadap artikel yang terindeks dalam Sinta dan jurnal internasional bereputasi, serta proceeding yang diperoleh melalui Google Scholar. Artikel-artikel tersebut dipilih berdasarkan relevansinya dengan topik penelitian, yaitu dampak value co-creation terhadap pemasaran digital. Hasil penelitian menunjukkan bahwa value co-creation memiliki dampak signifikan terhadap engagement dan loyalitas pelanggan, dengan berbagai aplikasi dalam pemasaran digital seperti gamifikasi, pemasaran influencer, dan platform digital. Artikel oleh Yen dkk. (2020) dan Merhabi dkk. (2021) menyoroti bahwa gamifikasi dan pemasaran influencer dapat meningkatkan interaksi dan keterlibatan pelanggan. Fan & Luo (2020) menunjukkan pentingnya ekosistem digital dalam memfasilitasi co-creation. Penelitian ini juga menemukan bahwa co-creation dapat diterapkan dalam konteks pelayanan publik dan pelatihan, seperti yang ditunjukkan oleh Aida Alfita dkk. (2024) dan Setiawan dkk. (2022). Berdasarkan temuan ini, rekomendasi untuk penelitian selanjutnya termasuk eksplorasi lebih lanjut tentang gamifikasi, pemasaran influencer, pengembangan platform digital, penerapan co-creation dalam sektor publik, dan studi kualitatif tentang pengalaman pelanggan.
ANALISIS SYSTEMATIC REVIEW EFEK NARSISME, DIFUSI E-WOM, SELF-ESTEEM, DAN VIRTUE SIGNALING TERHADAP NIAT PEMBELIAN PRODUK DENGAN PENGIRIMAN LAUT Derris, Frima; Indradewa, Rhian; Syah, Tantri Yanuar Rahmat
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.11732

Abstract

Penelitian ini bertujuan untuk mengeksplorasi pengaruh narsisme, difusi e-WOM, self-esteem, dan virtue signaling terhadap niat pembelian produk dengan pengiriman laut. Metode penelitian menggunakan systematic litaratur review (SLR) dari sepuluh artikel terpilih yang relevan untuk memahami hubungan antara variabel-variabel tersebut. Melalui pendekatan ini, penelitia mengevaluasi bagaimana setiap faktor mempengaruhi perilaku konsumen dalam konteks pemasaran digital dan pengiriman barang. Hasil penelitian menunjukkan bahwa narsisme memiliki peran signifikan dalam membentuk perilaku konsumen, terutama dalam keterlibatan mereka dengan aktivitas e-WOM. Konsumen dengan kecenderungan narsistik lebih aktif dalam memberikan ulasan dan merekomendasikan produk, serta lebih tertarik pada teknologi yang memungkinkan mereka memodifikasi citra diri. Difusi e-WOM juga ditemukan sebagai faktor penting yang mempengaruhi niat pembelian. Informasi dari e-WOM yang dianggap kredibel dan relevan mampu meningkatkan kepercayaan dan keyakinan konsumen terhadap produk. Selain itu, self-esteem ditemukan sebagai mediator dalam hubungan antara narsisme dan niat pembelian. Konsumen dengan self-esteem tinggi menunjukkan kepercayaan diri lebih dalam membuat keputusan pembelian dan lebih responsif terhadap sinyal pemasaran yang menekankan nilai pribadi dan status sosial. Virtue signaling juga memiliki dampak signifikan, di mana konsumen yang ingin menunjukkan kepedulian terhadap isu sosial dan lingkungan lebih cenderung memilih produk yang mendukung nilai-nilai tersebut.
Co-Authors Abadi, Ferryal Abdul Karim Ambari Abu Naim Adi Asriadi Sutisna Aditianata Aditianata Agnes Fiyonita Hatuopar Agung Hartanto Agus Cholik Agus Diyanto Agus Munandar Agusdini Banun Saptaningsih Agusdini Banun Saptaningsih Ahmad Nuh Aji Erlangga Aldhita Anggreliany Putri Alice Cynthia Dewi Alie Sutjiadi Aloysia Pranata Alwansyah, Adam Ahmad Amalia Iskandriani Anandaputri, Elisabet Anandita, Rina Andayani Andayani Andre Depeda Prantino Angela Anjelier Anggia Elfandina Anggraeni, Adilla Anik Yudhaningsih Anisa Noviyanti Annindita, Rina Antonius TS Prabowo Anugraheni, Suci Apiet Ginanjar Aprilita Rina Yanti Eff Aqmarina Hidayah Ardian Pramana Wicaksana Arianto, Fajar Surya Aribowo, Teguh Arief Budiman Arief Budiman Arief Kusuma Arief Pribadi Arifin, Rendy Arifwandi, Setiana Arini Egi Tiarawati Ariyanti, Oktaria Dwi Asep Jailani Nuriapraja Asida, Diyah Asya Zahratur Rahma Awaliya Febby Ariyanti Azizah, Fadilah Nur Baiq yuliana Andriani Putri Baiq Yuliana Andriani Putri Barlian Susanti Budhi Fahlevi Budhy Vipyana C.S.P. Wekadigunawan Caecilia Kwarti Krist Marsiwi Cahyo Kusumo Wijoyo Calvien Pradiptha Giovannie Candra Saputra Casmun Casmun Chartini Chartini Chatarina Umbul Wahyuni Christian Elizar Christian Tobing Christian, Eric Ciputra, Kurniawati CSP Wekadigunawan Dadan Ramdhani Dadan Ramdhani Dadan Ramdhani Dadan Ramdhani Dadan Ramdhani Dadan Ramdhani Dadan Ramdhani Dadan Ramdhani Daniel Hero Fersil Punuindoong Daniel Mashudi Danuadji, Kristian Dany Prastio Darmansah Darmansah Darmansah Darmansah DARYANTI DARYANTI Debby Andriany Derris, Frima Desvi Anggrianda Dewanto, Heru Dewi ANGGRAENI Diah Ayu Ambarini Dian Alfia Purwandari Dian Alfia Purwandari Dian Primavera Widodo Diana Aulia Nuroktavia Diana Fajar Wati Diana Fajarwati Diana Fajarwati Diana Fajarwati Diana Fajarwati Diana Fajarwati Diana Fajarwati Dihin Septyanto Diki Ihwan Mulhaedi Dimas Angga Negoro Dimas Angga Negoro Dimas Angga Negoro Dimas Angga Negoro Dimas Angga Negoro Dimas Angga Negoro Dimas Angga Negoro Dimas Imam Perdana Putra Dramawan, Yosep Dudi Permana Dwi Handoko Dwi Joko Siswanto Edi Hamdi Edi Hamdi Edi Hamdi Edi Hamdi Edi Hamdi Edi Hamdi Hamdi Edi Suyitno Ega Bonar Bastari Egi Supriatna Eka Mahareni Hamidah Eko Tama Putra Saratian Eko, Ferdianyah El Khair, Minanda Eli Susiani Br Ginting Elprida Sidabutar Elson, Morten Endang Ruswanti Endang Ruswanti Erland Perdana Erlyn Shukma Dewi Eufrosina Nona Ranti Evan Stiawan Evi Susanti Evi Susanti Fachmi Firzandi Prima Fachmi Tamzil Fadilah Nur Azizah Fadilah Nur Azizah Fadilla, Fachra Nur Fahrizal, Garsa Fajar Surya Arianto Fakhrudin Fakhrudin Fara Hajar Puspita Putri Faschruella Maudhiky Fathul Amal Syamsul Arifin Febry Nur Fauzi Felicia Indriana Feri Putra Wilujeng* Ferry Pantjoro Prihambodo Fifi Fifi Fifiana Teresia Lilianira Fina Mirri Barlian Isa Franky Franky Frisky Valentina Hutagalung Frizky Ramadhan Gunawan Gunawan Gunawan Gunawan Gusnawati, Asma Hadinata, Thomas Hadriyanto Hadriyanto Hafidz Aima Hafidz, Ikramina Larasati Hazrati Hamdi , Edi Hamidah, Eka Mahareni Hanafi, Kemal Muhammad Hanartyo, Ernawan Dwi Hanifatul Riskiya Hanut Priyanto Harefa, Irani Harefan Arief Hari Sapto Yudiarso Havidz Aima, Havidz Helmy Nur Efendi Yusuf Hendra Lesmana Hendro Hendro Heppy Meilysthia Putri Herriyanto Kurniawan Hery Darmawan Heskiano Heskiano Hilmy, Muhammad Reza Husein Umar Husni Imron Iis Kurniasari Ikraman Ikraman Ikramina Larasati Hazrati Hafidz Ikramina Larasati Hazrati Hafidz Ikramina Larasati Hazrati Hafidz Ikramina Larasati Hazrati Havidz Ilyani, Dian Indah Maulina Dewi Indartinah, Septi Indradewa, Rhian Indriyanti, Winny Ira Sita Ningrum Irawati Irawati Irfan Irfan Irfan Noviandy Aulia Iskandar , Muhammad Dhafi Iskandar, Muhammad Dafi Iskandriani, Amalia Itta Sari Jauharun Niam Jayanti Mayasari Simamora Jennifer Kristiani Adam Jesslyn Valentina Jonathan Jodi Widardi Johanes Tantra Wijaya Joni Agam Jono, Afia Karisma Amirahfatin Kartika Sari Karyono Karyono Kawalta Tarigan Ketut Sunaryanto Ketut Sunaryanto Ketut Sunaryanto Ketut Sunaryanto Ketut Sunaryanto Ketut Sunaryanto Kiki Kiki Kishen Kishen Krishanty Eka Putri Kristian Danuadji Kristiana Widiawati Kustiawan, Unggul Kusumapradja, Rokiah Lazuardi, Tazqia Nabila Lelly Cholilah Hasyim Liany Halim Lidwina Friska Adriana Pijoh Lili Nurlitasari Loke Fristanto Lovinda Lianti Lulik Sri Adarini Luthvi Rachman Ervianto M. Reza Hilmy M. 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Sofyan Rustanto, Agung Ryan Perdana Putra Safara Putri Maharani Samerdanta Pusaka Samerdanta Pusaka Samerdanta Pusaka Samerdanta Pusaka Santi, Evi Sari, Bayu Mayang Satifa, Oriza Savira, Karin Putri Selfiani Selfiani, Selfiani Sella Rosella Semerdanta Pusaka Semerdanta Pusaka Semerdanta Pusaka Semerdanta Pusaka Semerdanta Pusaka Septiyaningsih Septiyaningsih Serkandi Serkandi Shinta Shinta Sidiqurrohman, Dimas Satria Sigit Wisnu Dermawan Simon Petrus Hendrik Hutapea Sirait, Rizani Candra Sita Ningrum, Ira Sitorus, Jusuf Sonjaya, Trisna Sri Rahayu Ningsih Stiawan, Evan Suharyati Shafiyyah Sunaryadi, Ketut Sunaryanto, Ketut Sunaryato, Ketut Supriyadi, Ari Suryadiningrat, Yedi Sutrisno, Sutrisno Suwarto Suwarto Suwarto Suwarto Suwarto SUWITO, EDI Suyanto Suyanto Suyitno, Edi Suyitno, Edy Swarmilah Hariani Syafriadi Cut Ali Syamsul Arifin Syara Syara Syara, Syara Syina, Ibnu Sylvia Christin Syuman Takdir Tahjoo, Anastina Tandion, Fifi Taryana Taryana Tati Nugrahati Teguh Maulana Teguh Wijaya Tigor Maruhum Hutapea Titi Anggraeni Nasution Tjung, Tjie Tri Handoko Tri Nurfitriati Triana, Silvi Tubagus Sirojudin Uli, Syahdani Unggul Kustiawan Unggul Kustiawan Unik Dwi Lestari Utomo, Anggie Putri Veithzal Rivai Zainal Vicky Ayu Efrilia Wahyu Agung Saputro Wahyudi, Ickhsanto Wati, Diana Fajar Wibisono, Kristian Wicaksono, Muhammad Andi Widiawati, Devi Wiejaya, Septian Wijoyo, Cahyo Kusumo Wiladiyah, Lala Winanta, Tang Tatang Winta Hendrawati Bu’ulolo Wirya, Yosephine Hannie Wiwin Gusnia Wulan Mawarti Yani Kurniawan, Yani Yani Soleha Yanto Ramli Yanuar Ramadhan Yeni Kamalia Yonatan Setiadi Yora Harzaviona Yudhaningsih, Anik Yudi Eriyanto Yudiarso, Hari Sapto Yudwi Erisha Yuliana Agustina Widiarta Z Zulhamiadi Zaini Abdilah