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SYAMSUL HIDAYAT
Universitas Bina Bangsa
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Analisis Persaingan Produk Indomie & Mie Sedaap Nurdianty, Salsabila; Latifah, Nuraeni; Hidayat, Syamsul
Jurnal Ilmu Manajemen, Bisnis dan Ekonomi Vol 1 No 4 (2023)
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jimbe.v1i4.122

Abstract

The era of globalization has demanded changes in the field of marketing. The increasing level of competition in local and global business and conditions of uncertainty force companies to achieve competitive advantages in order to be able to win competition in global business. The development of instant noodle products has led to increasingly fierce competition, instant noodle manufacturers are trying to market their products by carrying out intensive promotions to offer the superiority of their products. There are two big brands that dominate the instant noodle market share, namely Indomie and Mie Sedaap. The aim of the research is to analyze Indomie's competition with Mie Sedaap. So you can find out how buyers make decisions when purchasing instant noodles. The method used in this research is a quantitative method with sampling generally carried out randomly, data collection using research instruments, data analysis is quantitative or statistical in nature with the aim of testing hypotheses that have been determined late. Researchers took a sample of 384 respondents by distributing questionnaires. Based on the statistical test results of the 3 variables, it was found that the results of this descriptive statistical test produced a number <1, namely 0.728 for P1 and P2 and 0.924 for P3 respectively, so the results of this test were appropriate because the resulting standard deviation value did not have a significant difference from the average value. -average. The results of the correlation test state that if the significance value (Sig) is <0.05 then the test results are valid. In this study, the three variables had a Sig value of <0.001. Then for the reliability test results, a value of 0.826 was obtained and it was declared reliable. Finally, for the results of the independent sample T test, the respective Sig values were 0.269 for P1 and P2, while for P3 it was 0.825, so it can be concluded that there is no difference between these three variables. Based on this explanation, the majority of the 384 respondents chose Indomie as the instant noodle product of choice. then regarding product quality the majority answered that there was no difference in product quality. then based on the attractiveness of the advertisement the majority strongly agree and finally based on the product price there is no difference.
Analisis Persaingan Le Mineral dengan Aqua Andiny, Putri Dwi; Inayati; Hidayat, Syamsul
Jurnal Ilmu Manajemen, Bisnis dan Ekonomi Vol 1 No 4 (2023)
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jimbe.v1i4.152

Abstract

Penulisan jurnal ini bertujuan untuk mengevaluasi dan membicarakan transformasi pengembangan Usaha Mikro Kecil & Menengah berdasarkan riset pandangan dari beberapa peneliti. Untuk menulis jurnal ini, metode yang digunakan adalah memakai metode Literature Review atau library research, yaitu dengan meninjau jurnal-jurnal terkait sesuai dengan teori yang dibahas, terutama terkait perkembangan UMKM yang dipengaruhi oleh faktor jaringan usaha/kerja sama bisnis, inovasi produk/pengembangan produk baru, dan persaingan usaha/kompetesi bisnis. Hasil tinjauan dari literatur ini dapat disimpulkan sebagai berikut: 1. Jaringan usaha memiliki dampak pada transformasi pengembangan UMKM. 2. Inovasi produk memiliki pengaruh pada transformasi pengembangan UMKM. 3. Persaingan bisnis memengaruhi transformasi perkembangan UMKM
Analisis Persaingan Antara Brand Teh Pucuk Harum dan Teh Botol Sosro Agum W.P, Muhamad; Zaidan N.H, Muhamad; Hidayat, Syamsul
Jurnal Ilmu Manajemen, Bisnis dan Ekonomi Vol 1 No 4 (2023)
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jimbe.v1i4.168

Abstract

Increased consumer demand for packaged tea has created various local and international business actors who are trying to meet people's needs. Packaged tea drinks are now the main choice in Indonesia after brewed tea, especially among urban people who prefer a practical and efficient lifestyle. In facing this trend, marketers need to have a deep understanding of current consumer behavior. It is important for marketers to understand consumers' needs, tastes and decision-making processes in order to produce products that meet their expectations. This research aims to explore the value of independent variables, be it one variable or more, without making comparisons or making connections between variables. The research method used is descriptive quantitative, where variables are described objectively according to reality, supported by data in the form of numbers resulting from measurements. Based on data analysis, it can be concluded that the research population came from undergraduate Management Studies students at Bina Bangsa University, totaling 4,091 people. Based on the results of the analysis, it is recommended to develop a more effective marketing strategy, especially regarding the influence of Pucuk Tea on purchasing decisions. Include other factors that might influence the Y variable to improve the accuracy of the analysis and research results.
Co-Authors Abdul Hamid Abdul Razak Abouzeid, Mohamed Sharei Ade Muhita Affandi, Lukman Agum W.P, Muhamad Agung Dharmawan Buchdadi Agung, Yusuf Ratu Agus Hikmat Ahda, M. Naufal Firosa Ahmad Gani Akhyar, Sayed Al Manar, Primadhika Alfia Zahro Amanda, Alvira Friska Amirsyah, Amirsyah Amiruddin Amiruddin Andiny, Putri Dwi Andri Nirwana AN Anggara, Taufik Muja Anggraeni, Juraedah Dwi Anneira Azzahra Arafi, Arafi Ardiansyah, Ruli Ari Anshori, Ari Arrahman, Rudi Asyiri, Abdul Atika Zahra Nirmala Atomy, Sri Bagaskara, Muhammad Dzulfikar Tri Bahtiar, Syamsul Bambang Priyambodo, Bambang Budi Utami D. Santiago, Nila Dellawati Denada Dermawan, Iwan Desiyani, Risma Eka Desma Yuliadi Saputra Deti Cahyati Dewi Gathmyr DEWI RAHMAWATI Dian Anggreini Dian Novita Diana Permata Nazibah Didit Haryadi Dinda, Novia Dini Purbani Dwihandoko, Toto Heru Eka Ardiansyah, Eka Ela, Ela ENCEP SAEFULLAH, ENCEP Ervizal AMZU Faesal, Andi Fatari Fathur Rohman, Fathur Fatimah, Ifat fatoni, malik Fauji, Ade Fauzi Widyawati Febri Ferdian Feoniy Amanda putri Ferdi Rizki Syahriar Filmizan Fima fatihatul makiyah Fitriana, Reva Helma Frischa Anggraeni Fuaturosida, Rika Furtasan Ali Yusuf Gunawan, Dino Hadi Kurniawanto Hadi Muhamad R Hadiyuswara, Iyus Guntur Hambali, Ahmad Imam Hamidah . Hamidah Hamidah Handoyo, Buyu HENDRA GUNAWAN B11211055 Hermansyah, Wahyu Heru Kurnianto Tjahjono Hilman Luthfil Hadi, Muhammad Wafi Husbah, Husbah Husnul Khotimah, Sita Idi Amin, Idi Ifat Fatimah Iis Mariyam Ikhsan, Maulana Ilham Ilham Inaya Amalia Putri Inayati Indah Fitriani Isman, I Isman, Isman Ivan Natsir, Nanda Jaka Wijaya Kusuma Jantung Negara, Kukuh Jayawarsa, A.A. Ketut Kelik Wardiono Khoirunnida khusnul khotimah Komarudin, Mochamad Fahru Kosasih, Fajar Gumilang Kurniaji, Jermanda Ridwan Laely Wulandari Laksmi Evasufi Widi Fajari Lalu Arafath Gymnastiar Rahman Latifa, Havna Nur Latifah, Nuraeni Leni Leni Leni Mardianah Lincawati, Iin Lubis Lubis, Lubis LUZIA, LUZIA HOMISA M Junaidi, M M. Ilmi Syiraf M. Wildan, M. M.Rudi Saputra Pratama Maftukhaturrizqoh, Olivia Makhfudoh Malik Fajar Fatoni Maulana Deni Erlangga Maulana, Akmal Maulana, Arif Fikri Meilanto Melinda Dwi Erintina Melinda Rochmah Meria, Lista Mia Mulyani Zahra Miftahul Huda Millani, Aprilia Mita Melisa Febriani Moh Abdul Kholiq Hasan Mohamad Ali Mufidah, Khodijah Muh Nur Rochim Maksum Muhamad Subhi Apriantoro Muhammad Faiz Isra Muhammad Ramdhan Muhammad Saleh Muhammad Saleh Muhsinun, Muhsinun Muhtar Arifin Sholeh, Muhammad Muliani, Rika Ayu Munawar Rahmat Munggaran, Ikram Kurnia Muslimin Muslimin Mustika Via Baharsah Muthoifin Mutohharun Jinan Nabila Ummi Napisah, Nabila Nabilla Lutfia Naisa Laila Yasri Namira Rahmi Rizqia Nanda Ivan Natsir, Nanda Ivan Nani Rohaeni Nani Rohaeni Nita Apriyanti Noviyudin, Noviyudin Nungki Agustin Nurdianty, Salsabila Nurhasanah Nurmaesah, Nunung Ofan Sofian Ombi Romli P.L. Rika Fatimah Pardomuan Robinson Sihombing Parman, Lalu Pathurahman, Irfan Putri , Kiky Alviana Putri Valentina, Alda Putri Wijayanti Kusuma Putu Widya Adnyani, Luh Radya Pito Brata, Dewa Gede Raehul Janah Rahardjo, Trisno Rahmania, Nunung Rahmania, Rinny Rahmat Bukahri, La Ode Rahmayani, Ririn Ramadhan, Risky Ratna Suminar Resti Apipah Rhain, Ainur Rian Oki Firmansyah Rina Andriani Risdayani, R Risdayani, Risdayani Riyadil Jinan Robika Rodliyah Rofif, Wahid Fairuzziyad Rohmadi Rohmani, Annas Fajar Rudhy Akhwady Rustia, Eneng Sabinah Sadam, Muh Saepudin Saepudin Saepudin, Lalu Safariningsih, Ratna Tri Hari Sahara , Safira Saipudin, Lalu Salim, Hakimuddin Saputri, Salma Gusni sari budiarti Setia Budi, Galih Setyaningtyas, Ayunda Kinasih Setyariningsih, Eny Sinta lidia sari Sismanto Sismanto Siti Ila Awaliah Siti Nurhasanah Sofa Fatihatun Nayiroh Solahudin, Muhammad Miftah Suci Tiara Saurma Sudirman Suflani Sugeng Sugeng Suharjianto, Suharjianto Suhendar Suhendar, Suhendar Sulaeman, Yeni Sundari, Marta Suparno Suparno Supriaddin, Nofal Surani, Dewi Suryaningtyas, Rita Suseno, Bambang Dwi Syafril Syafril Syamsiar, Syamsiar Syarbini, Khatib Syiraf, M. Ilmi Tamami, Riza Taslim Arifin Tasya Aulia Taufan, Taufan Tazakka, Muhammad Adullah Teddy Iman Fatullah Thoyib, Fachri Muhammad Tokan, Abdurrahman Tripuspitasari, Yosi Ubaidillah, Aji Syailendra Ufran Ufran, Ufran Ulinnuha Ulinnuha Umi Prasasti Ummah, Shopiyatul Unggul Purwohedi Utomo, Aldy Prasetyo uzmah, Aulia safa'atul Viky Dheaurrayyani Wahono, Puji Wahyudi Prasetyo H Wanda Wardah Yuspin Warits, Hakimah Waston Widodo, Prima Ariyo Wilyan, Radil Winingsih, Rosa Wiradana, Aditya Yahya Yahya Yanuar, Emsal Yanuri, Yusuf Rohmat Yermitha, Anjelye Yeti Dahliana Yolanda, Riska Dwi Yuana Putri Febriyanti Yuliah Yuliah Yulius Yulius Yundari, Yundari Yustiana Olfah ZA Munarfan Putra Zaelani, Ahmad Zafira Az Zahra Zahra, Karen Zaidan N.H, Muhamad Zanatun, Anah Zulkarnain Zulkarnain