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All Journal Farabi Irfani Jurnal Informatika dan Teknik Elektro Terapan Jurnal Pemberdayaan Masyarakat Madani (JPMM) JPM (Jurnal Pemberdayaan Masyarakat) Jurnal Riset Pendidikan Ekonomi JRMSI - Jurnal Riset Manajemen Sains Indonesia Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Keperawatan Muhammadiyah Pena Justisia: Media Komunikasi dan Kajian Hukum JURNAL MUTIARA AKUNTANSI International Journal of Artificial Intelligence Jurnal Ilmiah Kesehatan Lateralisasi Cendekia: Jurnal Pendidikan dan Pembelajaran An Naba Jurnal Pemikiran dan Penelitian Pendidikan Islam GANDRUNG: Jurnal Pengabdian Kepada Masyarakat G-Couns: Jurnal Bimbingan dan Konseling Jurnal Lazuardi Journal of Islamic economy and Community Engagement Jurnal Bisnis Mahasiswa Pengabdian Kampus: Jurnal Informasi Kegiatan Pengabdian Pada Masyarakat Jurnal Kolaboratif Sains ALMUJTAMAE: Jurnal Pengabdian Masyarakat Jurnal Perspektif Bisnis EKSYA: Jurnal Ekonomi Syariah Uktub: Journal of Arabic Studies Jurnal Pusat Inovasi Masyarakat Jurnal Studi Pesantren Abdi Jurnal Publikasi Keris: Journal of Community Engagement Kreasi: Jurnal Inovasi dan Pengabdian Kepada Masyaraka Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) Journal of Religion and Film Journal of Research and Publication Innovation Al Mufid: Jurnal Pengabdian dan Pemberdayaan Masyaakat Trending: Jurnal Manajemen dan Ekonomi Jurnal Akuntansi Audit dan Perpajakan Indonesia (JAAPI) Maqolat: Journal of Islamic Studies Gudang Jurnal Multidisiplin Ilmu International Proceedings of Nusantara Raya LOGIC : Jurnal Ilmu Komputer dan Pendidikan OKTAL : Jurnal Ilmu Komputer dan Sains Dirasah: Jurnal Pendidikan Islam Prosiding Seminar Nasional dan Call For Paper Kebidanan Universitas Ngudi Waluyo PEDAMAS (Pengabdian Kepada Masyarakat) Jurnal Pengabdian Masyarakat dan Riset Pendidikan El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jakia : Jurnal Kesehatan Ibu dan Anak GEMASSIKA: Jurnal Pengabdian kepada Masyarakat Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi Journal of Applied Transintegration Paradigm Indonesian Journal of Education and Social Humanities Al Banin: Jurnal Ilmiah Pendidikan Dasar Journal of Sharia Business Management Journal of Ekonomics, Finance, and Management Studies Jurnal Riset Multidisiplin Edukasi IPSSJ ISLAM EDU JISSS : Journal of Islamic Studies and Social Science Krisnadwipayana International Journal of Management Studies International Journal of Islamic Business Management
Munawaroh
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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PENGARUH INOVASI PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA AURA KERIPIK Munawaroh; M. Radiansyah; Sri Fitria Jayusman; Melisa Zuriani Hasibuan; Rizqi Fadhilinah Putri
INTERNATIONAL, Journal of Sharia Business Management Vol 2 No 4 (2023): Desember
Publisher : CV. Barokah Publsiher

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Abstract

Penelitian ini dilakukkan di Aura Keripik Bandar Labuhan Kab. Deli Serdang dengan tujuan untuk mengetahui Pengaruh Inovasi Produk, dan Promosi Terhadap Keputusan Pembelian pada Aura Keripik Bandar Labuhan Kab. Deli Serdang baik secara parsial maupun simultan. Penelitian ini menggunakan metode kuantitatif, dimana penulis membagikan kuesioner untuk pengumpulan data. Pengambilan sampel menggunakan metode random sampling yang berjumlah 67 responden. Penelitian ini menggunakan teknik analisis data yang digunakan dengan rumus statistik, analisis regresi linier berganda dan uji hipotesis (terdiri uji T, uji F dan uji R). Hasil uji parsial menunjukkan bahwa ada pengaruh inovasi produk terhadap pengambilan keputusan pembelian pada Aura Keripik Bandar Labuhan Kab. Deli Serdang, hal ini diketahui nilai thitung variabel harga sebesar 0,753 t tabel sebesar 0,199 maka 0,753 > 0,199 berarti variabel inovasi produk memiliki pengaruh signifikan terhadap variabel keputusan pembelian. Selain itu ada pengaruh promosi terhadap pengambilan keputusan pembelian pada Aura Keripik Bandar Labuhan Kab. Deli Serdang, hal ini diketahui nilai thitung variabel promosi sebesar 0,689 dan ttabel sebesar 0,199 maka 0,689 > 0,199 yang berarti variabel promosi memiliki pengaruh signifikan terhadap variabel keputusan pembelian. Hasil uji simultan variabel inovasi produk dan promosi terhadap keputusan pembelian adalah sebesar 0,539 > 0,199. Artinya variabel inovasi produk dan promosi secara simultan memiliki pengaruh signifikan atau berpengaruh positif dengan variabel keputusan pembelian
PENGARUH HARGA DAN KEMASAN TERHADAP KEPUTUSAN PEMBELIAN PADA AURA KERIPIK BANDAR LABUHAN KAB. DELI SERDANG Melisa Zuriani Hasibuan; Munawaroh; Sri Fitria Jayusman; Disna Anum Siregar
INTERNATIONAL, Journal of Sharia Business Management Vol 2 No 4 (2023): Desember
Publisher : CV. Barokah Publsiher

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Abstract

Penelitian ini dilakukkan di Aura Keripik Bandar Labuhan Kab. Deli Serdang yang bertujuan untuk mengetahui Pengaruh Harga, dan Kemasan Terhadap Keputusan Pembelian pada Aura Keripik Bandar Labuhan Kab. Deli Serdang baik secara parsial maupun simultan. Penelitian ini menggunakan metode kuantitatif, teknik pengumpulan data yang digunakan dalam penelitian ini adalah melalui observasi dan kuesioner. Populasi dalam penelitian ini berjumlah 563 konsumen. Teknik pengambilan sampel menggunakan metode random sampling yang berjumlah 85 responden. Penelitian ini menggunakan teknik analisis data yang digunakan dengan rumus statistik berupa uji validitas dan realibilitas, uji asumsi klasik (terdiri uji normalitas, uji heterokedastisitas dan multikolinearitas), analisis regresi linier berganda dan uji hipotesis (terdiri uji T, uji F dan uji R). Hasil pengujian hipotesis menunjukkan bahwa ada pengaruh harga terhadap pengambilan keputusan pembelian pada Aura Keripik Bandar Labuhan Kab. Deli Serdang, hal ini diketahui nilai thitung variabel harga sebesar 7,277 yang dibandingkan sebesar 1,66388 maka 7,277>1,66388 yang berarti variabel harga memiliki pengaruh yang nyata (signifikan) dengan variabel keputusan pembelian. Selain itu ada pengaruh kemasan terhadap pengambilan keputusan pembelian pada Aura Keripik Bandar Labuhan Kab. Deli Serdang, hal ini diketahui nilai thitung variabel kemasan sebesar 3,114 yang dibandingkan sebesar 1,66388 maka 3,114>1,66388 yang berarti variabel kemasan memiliki pengaruh yang nyata (signifikan) dengan variabel keputusan pembelian. Selanjutnya ada pengaruh harga, dan kemasan secara simultan terhadap keputusan pembelian pada Aura Keripik Bandar Labuhan Kab. Deli Serdang, hal ini diketahui dari nilai Fhitung = 153,031 yang dibandingkan Ftabel sebesar 2,712 maka 153,031>2,712 yang artinya variabel harga dan kemasan secara simultan memiliki pengaruh yang nyata (signifikan) atau berpengaruh positif dengan variabel keputusan pembelian.
Analisis Kualitas Pelayanan dalam Meningkatkan Kepuasan Nasabah Penerima Manfaat Bank Wakaf Mikro (BWM) Mawaridussalam Pradesyah, Riyan; Munawaroh; M. Radian Syah; Asmawarna Sinaga; Safira Khoirunnisa
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 5 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i5.7237

Abstract

This study aims to analyze the partial and simultaneous influence of the variables Reliability (X1), Tangibles (X2), Responsiveness (X3), and Assurance (X4) on customer satisfaction (Y) beneficiaries of the mawaridussalam micro waqf bank. The respondents used in the study were 100 people, and the research approach used in completing the research was a quantitative approach. The analysis tool used in data processing is SmartPLS, the findings obtained in this study, that there is a partial influence of the Reliability (X1) and Responsiveness (X3) variables on customer satisfaction (Y) of the beneficiaries of the mawaridussalam micro waqf bank. Meanwhile, the variables Tangibles (X2) and Assurance (X4) have no influence on the customer satisfaction variable (Y). Simultaneously, there is a strong influence of the variables Reliability (X1), Tangibles (X2), Responsiveness (X3), and Assurance (X4) on the variables of Customer Satisfaction (Y) of the beneficiaries of the mawaridussalam micro waqf bank.
The Influence of E-Service Quality and Price Fairness on E-Loyalty through E-Satisfaction among Shopee Sellers Cindy, Vera Deyana; Parlyna, Ryna; Kasofi, Adnan; Munawaroh
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol. 17 No. 1 (2026): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JRMSI.017.1.1

Abstract

Due to the swift expansion of e-commerce in Indonesia, Shopee has become the most dominant marketplace. However, Shopee faces strategic difficulties in retaining seller loyalty due to the rise of new rival, especially with regard to thoughts about administrative costs and the standards of services provided. This study uses the theory of S-O-R to examine price fairness and e-service quality influence on Shopee sellers' e-loyalty through e-satisfaction as a mediating variable. Using a judgmental sampling approach, 205 Shopee sellers that run businesses in the Greater Jakarta region and have been actively selling during the last six months represent the study's sample. A six-point Likert scale questionnaire was used to gather the data, and Microsoft Excel and SmartPLS 4 were used for analysis. The findings indicate that e-service quality positively and significantly influenced e-satisfaction and e-loyalty. Price fairness, on the other hand, positively and significantly affects e-satisfaction but has insignificant influence on e-loyalty. Moreover, e-satisfaction positively and significantly influenced e-loyalty. E-satisfaction indirectly mediates the relationship between price fairness and e-loyalty, but not the relationship between e-service quality and e-loyalty.
Penguatan Karakter Islami melalui Permainan Edukatif di Pondok Pesantren Aisyah Lampung Asep Bambang Susanto; Munawaroh; Seka Andrean; M. Arie Wibowo; Anisa Fitri; Shofie Athalia Samsul; Sofiantika, Rima
Kreasi: Jurnal Inovasi dan Pengabdian kepada Masyarakat Vol. 6 No. 1 (2026): April
Publisher : BALE LITERASI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58218/kreasi.v6i1.2578

Abstract

This community service activity aims to strengthen the instillation of Islamic character values in students through a fun and interactive learning approach. The background to this activity is the importance of fostering Islamic character in the younger generation, particularly in Islamic boarding schools, and the need for more creative learning methods so that moral values can be understood and internalized more effectively by students. Currently, the character development process is often carried out through conventional material delivery, so an alternative approach is needed to increase student participation and involvement in learning activities. The implementation method for this activity is carried out through several stages: (1) preparation and coordination with the Aisyah Lampung Islamic Boarding School, (2) delivery of material on the importance of Islamic character in daily life, (3) implementation of educational games designed to instill character values such as honesty, cooperation, responsibility, and discipline, and (4) evaluation of the activity to assess participant responses and engagement throughout the activity. This activity involved lecturers and students as activity facilitators, and the students as the main participants. The results of the activity showed that the students participated enthusiastically and demonstrated active participation throughout the process. Through a combination of material delivery and educational games, students not only gain an understanding of Islamic character values but also are able to practice them directly in group activities. Furthermore, these activities create a more enjoyable learning environment and foster a sense of togetherness among students. Therefore, this activity is expected to become an alternative learning method to strengthen Islamic character in students within Islamic boarding schools.
Green Algorithms: Unveiling the Role of AI in Shaping More Sustainable Consumers Suherdi; Ikhwan, Muhammad; Munawaroh; Aristanti, Wida; Rulita Nurfaizana, Della; Rahma, Muthya; Abrar, Syaifullah
Jurnal Riset Pendidikan Ekonomi Vol. 11 No. 1 (2026): APRIL
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jrpe.v11i1.12767

Abstract

This study aims to analyze the impact of information quality and service quality on customer satisfaction, with customer experience serving as a mediating variable within the context of artificial intelligence (AI)-based digital services. As Jakarta continues to evolve as a digital economic hub, the integration of AI into customer interactions has become crucial, yet it presents challenges regarding information accuracy and user trust. The research employs a quantitative approach, utilizing a survey method conducted among 350 university students in Jakarta who are active users of AI-driven digital platforms. Data analysis was performed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicate that both information quality and service quality have a significant positive influence on customer experience. Empirical results confirm that customer experience acts as a significant mediator in the relationship between the independent variables and customer satisfaction. The research model yielded an R-square value of 0.64 for customer satisfaction, demonstrating strong predictive power. These results emphasize that providing accurate information and responsive service is essential for creating a satisfying digital experience in the AI era. Practical implications suggest that digital service providers must prioritize the quality of automated system interactions to build sustainable relationships with consumers.
Co-Authors Abrar, Syaifullah Adella Pramesti Ekaditya Rohman Adistya, Diang Ageng Jihan Faradilla Agus Wahyudi Ahmad Fiki Ahmad Mubarok Ahmad Rifky Fatah Al Maliki Ahmad Saefulloh Ajeng Rahmawati, Rima Ajib Bahauddin Al Kahfi, Sidik Aldi Abdulah Faqih Alvino Octaviano Amzaludin, Amzaludin Anggarani, Putri Ani Intiyani Ani Susilawati Aninditha Sulistya Putri Anisa Fitri Anwar, Muhammad Ghozi Arinda Abelina Aris Prio Nugroho Arlinda Novela Dewi Asep Bambang Susanto Asmawarna Sinaga Ayatulloh Ayu Safitri Azfari Ikhsan Azwir Baiti, Asih Nurul Bayu Fadlan Rosid Bella Amelia Bella Sintya Dewi Betha M. Zakky Chairani, Mira Chairunnisa Chaniago, Muhammad Arif Christia Estiningtyas Cindi Saputri Cindy, Vera Deyana Damayanti, Dewi Suri David Dwi Oktavianus Della Rulita Nurfaizana Deny Tri Prasetia Dewi Fajarwati Dhistianti Mei Rahmawantari Dian Budiarti Diana Dongoran Dicki Fernando Aurellianto Dira Rizki Amalia Disna Anum Siregar Dora Pitaloka Dwi Fatmi Adelina Tafonao Dyah Widodo Eko Pras Setyo Eko Wahyono Erwanto, Angga Eti Salafas Fadilah, Lulu Fadilah, Musrifatun Fahrudin Eko Hardiyanto Fahry, Rheyhan Fairuzah Faturrahman Ferry Setyadi Atmadja Fita Fitriana, Herna Fitriani, Dindana Guatri, Gaia Hairia Yazid Handayani, Evita harahap, nur'ain Hasibuan, Melisa Zuriani Hasibuan, Nia Julianti HENRY ERYANTO, HENRY Hermisya, Nanine Ivana Hidayat, Toni Husadah, Rosa Icha Tantri Lestari Iis Abtiah Solihah imamudin Immamudin Imroatussolihah Iqmaulia, Khilda John Fedrick Louis Saragih Junita Putri Rajana Harahap Karina Wulandari Sukarman Karyaningsih, Rr Ponco Dewi Kasofi, Adnan Khairani, Dini Khairullah khoiri, Akhmad KHOIRUN NISA Khoridatil Bahiyah Khozin Bakti Kusuma Khumairah, Eka Silfia Kissa Bahari Langgeng Sutopo Liky Faizal Lina Susilowati Litakuna Karima Loetfia Dwi Rahariyani Luluk Widarti, Luluk Lumban Gaol, Torusan M. Arie Wibowo M. Asep Rahmatullah M. Radian Syah M. Radiansyah Magdalena, Lay Agnes Maha, Egi Ispreidi Mahmudi, Muh MARDIANA Mariana, Ria Marsaid marsaid Marzuki Mifatahudin Moch. Rizqy Moh Rosidi Mohammad Fryo Dharma Saputra Moreno Valentino Muchamad Reihan Muhamad Ardy Kurniawan Muhamad Rudi Saputra Pratama Muhamad Taufik Muhammad Fadillah Rizky Muhammad Ikhwan Muhammad, Sasa Mahya Nabila Putri Aripin Nabilah Fitri H Nando Apriyansyah Nashihin Nauli Tama Sari Nihayatus Sakhiyah Niki Ratama Ninik Christiani Ninik Setiyowati Nofani Wildania Bintang Normalisa Novelya Aleena Rofani Novita Sari NUR ARIFAH NURANI YUNITA Nurfaiza Alza Nurhalimah Lubis Nurhayati Nurhidayat, Ahmad Fauzi Nurkholis, Agung Nurlita, Ati Nurniati Nurul Aina Putri Nuryetty Zain, Nuryetty Osly Usman Panagara, Fathi Hisyam Permata, Resta Dila Pidianti, Depi Pradesyah, Riyan Prataman, Dimas Aldi Prihatini, Hani Prita Indah Pratiwi Purnama Fuad, Muhammad Darlis Purwana E.S., Dedi Puspitasari, Irni Putra, Elnatasra Athilla Selananda Putri Fatmawati PUTRI HANDAYANI Putri, Laras Widyas Rachmi, Nabilla Aulia Raden Wijaya Rahma, Muthya Rahman, Ridho Ardi Ramadhanu , Fickry Raoda Tul Jannah Maruddani Ratna Sari Dewi Ratri Widiyati Ricka Putri Rizqi Alhaq Nasution Rizqi Fadhilinah Putri Rohima Roni Faslah RR Ponco Dewi Karyaningsih Rukmini Ruswana, Chindy Ryna Parlyna, Ryna Saepudin Safira Khoirunnisa Salsabila, Unik Hanifah Sanin Sudrajat Saputra, Agus Saputri, Gisella Sari, Vitria Komala Seka Andrean Setiawati, Erlina Shah, Azmi Auliya shanti nugroho Shita Tiara Shofie Athalia Samsul Siregar, Horia SITI MUAWANAH Sofiantika, Rima Sofyan, Ary Solahuddin, Radithya Annaafi Sri Fitria Jayusman Sri Hartatik Sri Mulyati sri sudiarti Suaebah Suhaila Husna Samosir Suharni Suherdi Sukron Djazilan Suprihatin Ali Suryadi Susan Febriantina Susi Mulyati Susilawati, Putri Sya'bani, Muhammad Zaky Syahril Hidayat Syamsul Aripin Tarisa Rohmaniah Putri Toni Hidayat Tri Maya Sari Tumanggor, Mutawaqil Bilah Tyas Pujiana, Ratna Vicky Suherman Wardani, Cintya Kusuma Waty Sihombing, Mila Wibowo, Imam Wida Aristanti, Wida Widayati Wilda Sri Munawaroh Harahap Wulandari, Riski Yakin, Mohammad Yohana Elika Pilihanti Yuyun Esa Kharisma Zakaria, Hadi Zhaza Mey T Zulfa Dwi Fauziah