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Pengalaman dan Strategi Pelaku Usaha Kecil Dalam menghadapi Tantangan Bisnis Unutuk Penerapan Mahasiswa Wirausaha Fani Fani; Almunawwara; Lidya olivia balanda; Fikra Fikra; Dyo moh Sabda; Nuraisyah Nuraisyah; Andi Maman Firmansyah; Fachrul Reza
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i1.7449

Abstract

This study examines the experiences and strategies of small business owners (MSMEs) in dealing with business challenges such as limited capital, fierce competition, and rising raw material prices, as a learning tool for entrepreneurial students. The background is based on the high failure rate of MSMEs due to a lack of adaptation, thus requiring practical studies to equip students with real skills. The purpose of this study is to identify effective MSME strategies to improve the business resilience of students. The method used is qualitative, with in-depth interviews and observations of MSME actors on Jln. Biologis, Tondo Village, Mantikulore District, Palu City. The results indicate that the main strategies include being able to compete in marketing, product innovation, and maintaining the business, as well as viewing challenges as opportunities for business growth and development. The results of this study can be used as a basis for better development policies in supporting the growth and sustainability of SMEs.
Analisis Pengalaman, Strategi, Dan Tantangan Praktis UMKM Di Desa Kalukubula Kabupaten Sigi Wulandari Wulandari; Muhammad Wandi Adriansa; Audietya Chantieka Aura; Nur Aini Bakhri; Desyah Nabilla; Indah Amalia; Nuraisyah Nuraisyah; Andi Maman Firmansyah; Fachrul Reza
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i1.7450

Abstract

This study aims to analyze the experiences, strategies, and challenges faced by Micro, Small, and Medium Enterprises (MSMEs) in Kalukubula Village, Sigi Regency, Central Sulawesi. Using a qualitative approach, this research explores three distinct types of MSMEs: Zahra Collection Store (clothing retail), Q.Box (food stall), and a local tailoring business. Data were collected through in-depth interviews, field observations, and documentation of business activities. The findings reveal that MSME actors in this area encounter common challenges such as limited capital, restricted market access, and competition from outside products. However, they also implement various adaptive strategies, including leveraging social media for marketing, building customer loyalty through personalized service, and product development. This study contributes to understanding the dynamics of MSMEs in post-disaster areas and recommends the importance of government support in entrepreneurship training, financing access, and digital infrastructure development.
STRATEGI PEMASARAN SEVEN GREEN FRESH DI ERA DIGITALISASI: STUDI KASUS KELURAHAN TONDO KECAMATAN MANTIKULORE KOTA PALU Siti Nur Azizah; Riskiyani Riskiyani; Zulvina Zulvina; I Wayan Indrawan; Muh Nur Fahreza; Nuraisyah Nuraisyah; Andi Maman Firmansyah; Fachrul Reza
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i1.7451

Abstract

This study aims to examine the origins, operational management, obstacles, and opportunities faced by Seven Green Fresh, a food and kitchen supplies business located in Palu City. The research methodology uses a qualitative approach by conducting direct interviews with the business owner. The findings reveal that this business has opportunities to grow through product innovation and digital marketing, but still faces weaknesses in financial management and unstable consumers.
ANALISIS KOMPARATIF KUALITAS PRODUK DAN DAYA SAING USAHA MIKRO, KECIL, DAN MENENGAH: STUDI KASUS KOTA BATU, JAWA TIMUR DAN KOTA PALU, SULAWESI TENGAH Rendy Kurniawan; Anang Ma’ruf; Yorensia Resti; Siti Nurfadila; Novita Sari; Nadia I Tala’a; Miftah Amalia; Mastang Mastang; Nuraisyah Nuraisyah; Andi Maman; Fachrul Reza
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i1.7452

Abstract

This study aims to analyze and compare the product quality and competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in Batu City, East Java, and Palu City, Central Sulawesi. The research method used is a qualitative approach with data collection techniques through documentation studies, observations, and in-depth interviews with MSME actors, stakeholders, and relevant agencies in both regions. The results show that MSMEs in Batu City have advantages in terms of marketing access, tourism infrastructure support, and more established cross-sector collaboration. In contrast, MSMEs in Palu City demonstrate resilience in local product innovation and the potential for post-disaster tourism-based development. Both regions face similar challenges in terms of access to capital, digital technology adoption, and improving the quality of human resources. This study recommends the importance of strengthening the MSME ecosystem through improving product quality, expanding digital market access, and strategic collaboration between the government, business actors, and academics to increase MSME competitiveness at the national and global levels.
Analisis Model Bisnis Warung Kang Makan Sate Taichan sebagai UMKM Kuliner Modern Palu Sopian Sopian; Saharani, Rizkhy Pramutya; Febrian, Dimas; Saharani Saharani; Febrianty Febrianty; Nuraisyah Nuraisyah; Salingkat, Syarif Permana; Farista, Gita
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 2 (2026): Maret
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i2.8020

Abstract

Sate Taichan merupakan salah satu UMKM kuliner yang semakin diminati oleh konsumen muda yang menyukai makanan pedas dan praktis. Penelitian ini bertujuan untuk menganalisis model bisnis warung Sate Taichan serta mengidentifikasi faktor-faktor yang mendukung keberlanjutan dan perkembangan usahanya. Metode penelitian yang digunakan adalah deskriptif kualitatif melalui observasi langsung, wawancara ringan dengan pemilik dan pelanggan, serta pemantauan kegiatan operasional harian. Hasil penelitian menunjukkan bahwa nilai utama usaha ini terletak pada cita rasa yang khas, harga yang terjangkau, dan pelayanan yang cepat. Pelanggan utamanya adalah pelajar, mahasiswa, dan pekerja muda yang membutuhkan makanan yang mudah diakses dan cepat disajikan. Media sosial berperan penting dalam memperluas jangkauan pemasaran, sementara sumber daya utama meliputi bahan baku segar, keterampilan memasak, dan lokasi strategis. Secara keseluruhan, penelitian menyimpulkan bahwa model bisnis Sate Taichan memiliki potensi besar untuk terus berkembang melalui inovasi, menjaga kualitas, dan strategi pemasaran digital yang efektif.
Analisis Perjalanan dan Strategi Pengembangan Usaha Nadya Allbeautycare di Sektor Toserba Chandra, Qiska Natasyah; Tri Cahya Randani; Kadri W. Lumbay; ABD. Rahman; Najwa Najwa; Nuraisyah Nuraisyah; Salingkat, Syarif Permana; farista, Gita
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 2 (2026): Maret
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i2.8021

Abstract

Penelitian ini bertujuan untuk menganalisis perjalanan usaha Nadya Allbeautycare dalam melakukan diversifikasi ke sektor toserba serta merumuskan strategi pengembangan yang berkelanjutan dengan menggunakan pendekatan kualitatif deskriptif melalui wawancara, observasi, dan analisis dokumen usaha. Hasil penelitian menunjukkan bahwa pengembangan Nadya Allbeautycare didorong oleh perubahan perilaku konsumen, meningkatnya permintaan produk kebutuhan sehari-hari, serta upaya pemilik untuk memperluas sumber pendapatan, sementara peralihan dari toko kecantikan ke toserba menghadapi beberapa tantangan seperti persaingan harga, manajemen persediaan, dan kebutuhan untuk meningkatkan kualitas pelayanan. Analisis SWOT mengidentifikasi kekuatan berupa basis pelanggan yang loyal dan lokasi strategis, serta peluang dari pertumbuhan pasar ritel lokal, dengan strategi pengembangan yang direkomendasikan meliputi optimalisasi manajemen stok, peningkatan pemasaran digital, perluasan kategori produk, serta penguatan hubungan dengan pemasok. Penelitian ini diharapkan dapat menjadi referensi bagi pelaku UMKM yang ingin mengembangkan usahanya melalui diversifikasi ke sektor ritel modern.
Strategi Pemasaran Dan Branding Bagi Produk Oeh-Oleh Dalam Era Pariwisata Berkelanjutan Fiona R. H; Annisa Prastika Qur’ani K.; Almira K Lahiya; Kusmiatun Khoiriyah; Nuraisyah Nuraisyah; Syarif Permana Salingkat; Gita Farista
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i1.8022

Abstract

. Batu is a city located in the province of East Java, Indonesia. It is well-known among many people for its cool climate and natural beauty, making it a popular tourist destination. The tourism sector encourages every business actor to develop marketing strategies that not only focus on financial gains but also consider environmental and social aspects. Souvenir products from Batu contribute significantly to the value of the tourism chain with their crucial role in strengthening destination identity, enhancing visitor experience, and supporting the local economy. This study aims to analyze the marketing and branding strategies implemented by souvenir businesses in the tourist city of Batu in order to respond to sustainable tourism developments. Batu City has very high potential in the micro, small, and medium enterprise sector, especially in specialty food products. However, with increasing competition, businesses are required to innovate in their marketing methods and strengthen their brand identity. The method used in this study is descriptive qualitative, involving literature review and analysis of phenomena in the field. The results of this study indicate that the use of digital marketing strategies, product innovation, environmentally friendly packaging, and brand narrative creation are important factors for competing in the era of sustainable tourism.
Analisis Wirausaha pariwisata Santerra De Laponte Kecamatan Pujon, Kabupaten Malang, Jawa Timur Puspitasari Puspitasari; Melati Afriani; Sela Mitha; Risma Risma; Nuraisyah Nuraisyah; Syarif Permana Salingkat; Gita Farista
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i1.8023

Abstract

Entrepreneurship is a creative and innovative ability, keen to see opportunities and always open to every input and positive change that can lead to continued business growth. Entrepreneurship is also a dynamic process to create added value for goods and services and prosperity. Tourism is one of the potential sectors that can be developed by regions to build an area with the help of the government, community, and private sector. The type of this research is field research which is a method to find specifically and realities related to what is happening in the midst of a community. This field research generally aims to solve practical problems in everyday life. The results of this study indicate that Santerra de Laponte Tourism is located in a strategic location that is easily accessible to tourists from various regions. The existence of this tourist area is expected to have a positive impact on the local economy through increased tourist visits, job creation, and increased income for the surrounding community. Santerra de Laponte Tourism has a significant positive impact on the local economy through increased tourist visits.
Pengembangan Usaha Mikro Melalui Optimalisasi Media Sosial : Studi pada Lapak kece Palu. Eka Andani; Mohammad Adrian; Nasilla Handayaningrum; Rian Rachdiat Maka; Siska Amaliah; Nuraisyah Nuraisyah; Syarif Permana Salingkat; Gita Farista
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i1.8024

Abstract

This study examines the development of a small business, Lapak Kece Palu, which started as an online shop and grew through social media optimization. The research aims to understand the motivation behind the business, the operational management, and the challenges faced by the owner. This qualitative descriptive study uses interview data to explore business background, management strategies, and obstacles related to capital and market expansion. Findings indicate that social media—particularly Instagram—plays a significant role in enhancing market reach through content creation, advertisements, and giveaway strategies. Challenges mainly relate to limited capital, which restricts product variety and inventory expansion. The study highlights the importance of digital marketing for sustaining micro- enterprise growth.
PENGEMBANGAN HASIL PRODUKSI OLEH-OLEH TERHADAP PENINGKATAN PENDAPATAN UMKM DI KOTA BATU, MALANG RIFAYANTI RIFAYANTI; GIFA RAHMA; NURUL AULIA; Nuraisyah Nuraisyah; Salingkat, Syarif Permana; Gita Farista
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i1.8026

Abstract

The development of micro, small, and medium enterprises (MSMEs) in tourism areas plays a vital role in improving local economic growth, particularly through the production of regional souvenirs. This study aims to analyze how product development contributes to increasing MSME income in Batu City, Malang. Using a qualitative descriptive approach, data were collected through in-depth interviews, participant observation, and documentation involving souvenir MSME actors around Batu City Square. The findings show that product innovation—such as improving raw material quality, adding product variations, and enhancing packaging design—significantly increases consumer interest and purchasing power. Attractive and symbolic packaging also allows MSMEs to increase selling prices while maintaining demand. Additionally, expanded marketing networks strengthen sales performance. Overall, product development is proven to be a key strategy for increasing MSME income and supporting sustainable tourism-based creative economic growth in Batu City.
Co-Authors A, Sulastri Abd Samad Abd Samad, Abd Abd. Rahman Abdillah Abdillah Abdul Rivai Abdul Rivai Afandi Afandi Afilah, Afifah Agus Ardi Agus Kurnia Ahmad Fahrozi Ahmad Zuhri Ahmar Ahmar Akmir Akmir Aldi, Aldi Alfianti, Winda Almira K Lahiya Almunawwara Ambo, Nuraisyah Amri, Resky Anang Ma’ruf Andi Maman Andi Maman Firmansyah Andi Nurul Istiqamah Ani Susanti Annas, Firdaus Annisa Prastika Qur’ani K. Anton Anton Arifah Rahmadhani Ariyanto, Hepy Hefri Arlina Arlina, Arlina Asti Cintami Putri Astriana, Yuyun Asyhara, Fhara Diba Audietya Chantieka Aura Aulaz, Ibnu Ayu Reza Ningrum Aziz Ramadhan Azzahra, Farrah Bambang Supriyanto Bolong, Nastainuddin Buluade, Irmawati Bungawati Bungawati, Bungawati Chandra, Qiska Natasyah Charles Rangkuti Chuzaimah Batubara, Chuzaimah Daeng Mamala, Ahmad Dandan Haryono Darnawati, Darnawati Daswati Daswati Desyah Nabilla DEVI PERMATA SARI Dewi Safitri Dina Hardianti Dyo Moh Sabda Eka Andani Elma Elma, Elma ERDIYANSYAH, ERDIYANSYAH Fachrul Reza Fachry Abda El Rahman Fadli Abd. Pattah, Moh. Fani Fani Farista, Gita Fathurrokhman, Susilo Febi Nur Salisah Febrian, Dimas Febrianty, Febrianty Fikra Fikra Fikri, M. Ihsanul Fiona R. H Fiqriyah, Nabila Fira Ria Idul Fitri Gea, Titin Purnama GIFA RAHMA Gita Farista Gresya Yulian Masa Harahap, Amin Hasbullah Hasbullah Hasibuan, Raudhatul Ma'wa Hrp, Nurlina Ariani Hsb, Febry Ramadhani I Wayan Indrawan Iman, Dede Indah Amalia Indar Ismail Jamaluddin Indriani, Niluh Inggih Permana Intam Kurnia Intan Nago Irwan Waris Ivana Toheke Jane Fadilah Jelly Leviza Jesika Julianti Natalia Kamasi Jivoni, Jivoni Julyanti, Eva Kadri W. Lumbay Kamiliya, Khansa Khairiyah, Intan Khairunnisa Khairunnisa Kristian, Kristian Kusmiatun Khoiriyah Lapasila, Isna Lidya olivia balanda Lo’onu, Astati Lubis, Delima Sari Lumansik, Anasthasia M. Mau, Rusli Ma’wa H, Raudhatul Made Lusiana, Ni Maharani Aulia Cisadane Mahwalda Septianingsih Mangagasing, Nasir Mangngasing, Nasi Mangngasing, Nasir Manullang, Marihot Maruf Maruf Maruf Maruf, Maruf Masripah Mastang Mastang Mega Triana Monduale Meinar Meinar Melati Afriani Meldi Amijaya Mertina, Serly Miftah Amalia Miranda, Sari Arni Mirnawati Mirnawati Moh Akbar Lagina Moh Sadewa Ladder Moh Wahyudin Mohamad Risky Adhitya Mohammad Adrian Mohammad Irfan Mufti Muh Nur Fahreza Muh. Nasir Muhammad Nur Alamsyah Muhammad Riski Nugraha Muhammad Wandi Adriansa Mulyani, Nining Mustainah Mappatoba Nadia I Tala’a Nadifa Nasyila Najwa Najwa Nanda Aprilia Royna Nasilla Handayaningrum Nasir Mangngasing Nasrullah Nasrullah Nasrullah Nasrullah Nasution, Azlaini Yus Nawawi Natsir Nawawi, Muh Ndama, Jein Helvina Neliwati Nofitri, Nofitri Nopalina, Nopalina Novita Sari Novitasari, Niken Novry Dwiyanti Nur Aini Bakhri Nur Alamsyah, M. Nur Alamsyah, Muh Nur Alamsyah, Nur Nur Azizah Maladjai Nur wahdania NurAfni NurAfni Nurhayati Nurhayati NurHusna Aulia Nurjanah, Hifni Fitriah Nurjannah Nurjannah Nurjannah Nurjannah Nurul Aulia Pandu Akbar Wiguna Pasaribu, Laili Habibah Pasaribu, Novalita Eudia Perdhana, Radhitya Phiter Boni Parubak Pitria, Dina Prayoga, Ikhsan Puspita, Diah Puspitasari Puspitasari Putra, Edy Yulianto Putri Amelia H Putri Syifarani, Athiyah Putri, Amalia Rahma Rachmad Rachmad Rafik, Ainur Rahayu, Ajeng Rahmadini Rahmadini Rahmat Sanjaya Ramadhan Tosepu Rasti Rasti Ratu Amanda Busman Razak, Dirgahayu Sri Rena Rena Rendy Kurniawan Reza Apriansyah Rian Rachdiat Maka RIFAYANTI RIFAYANTI Rima Amanda Azzahra Riska Amelia Riska Ayu Fahrany Riskiyani Riskiyani Risma Risma Ritha Safitri Riyanto Riyanto Rofika Ramadani Rony, Zahara Tussoleha Roynaldo Ondey, Hezron Rumondang, Rumondang S. Pali, Yunus Safitri, Islamiani Saharani Saharani Saharani, Rizkhy Pramutya saidin, saidin Saiful, Andi Salima Salima Sela Mitha Setiawan, Dena Latif Sianaga, Rosmani Silviana, Evi Simanullang, Diva Karina Sipayung, Nurul Hidaya Sipayung, Nurul Hidayah Siska Amaliah Siti Nur Azizah Siti Nurfadila Sitti Chaeriah Ahsan Slamet Riadi Sopian sopian Sri Latifah Suasa Suasa Suci Handayani Sucianti Mangando Sudrajab Petalolo, Eli Sulfitri Husain Suliatun Nisa Supit, Elisabeth Susiyanti, Susiyanti Syafwan Rozi Syahdan Syahdan, Syahdan Syahrir, Sasmita Nabila Syahruddin Hattab Syaiakbar Dirgantara Hariyanto Syarif Permana Salingkat T Pae, Novining Tanjung, Ali Mukti Tasya Namira Budjuhari Tobeli, Inggrid Tri Cahya Randani Triani, Neks Triani, Nenny Vidya Putri Aprilia Wachid Pratomo, Wachid Widi Hastomo Widiantika, Wafa Widy Widy WINA WINA Windasantika, Windasantika Wulandari Wulandari Wulandari, Cahaya Yorensia Resti Yuris Sutanto Zul Anwar Ajim Harahap Zulkifli, Ayub Zulvina Zulvina