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Optimalisasi Sertifikasi Halal Untuk Umkm: Solusi Bagi Pasar Kamu Denai Lama Dalam Menjamin Kehalalan Produk Tasya Maulida; Zuhrinal M. Nawawi
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 1: November 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i1.6167

Abstract

This article aims to analyze the importance of halal certification from the Indonesian Ulema Council (MUI) for Micro, Small, and Medium Enterprises (MSMEs) in the food sector, especially chicken-based products. The method used in this study is a qualitative approach to understand the challenges faced by MSMEs in obtaining halal certification, with a focus on the development of culinary tourism in Pasar Kamu, Denai Lama Village. The results of the study show that halal certification not only guarantees the halalness of products, but also improves quality, safety, and competitiveness in the market, as well as expanding the market share of MSMEs amid increasing awareness of Muslim consumers. Although 80% of traders in Pasar Kamu have obtained halal certificates, the main challenge faced is the lack of certified chicken slaughtering facilities, which hinders the other 20% of traders. Recommendations to overcome this obstacle include the provision of certified slaughtering facilities, assistance in the certification process, and cooperation with halal meat providers. Thus, halal certification is the key to increasing consumer confidence, product competitiveness, and village economic sustainability.
The Effect of Productive Financing on Customer Income in an Islamic Economic Perspective on Pegadaian Syariah Panyabungan Mandailing Natal Lutfiansyah, Irham; Nawawi, Zuhrinal M; Harahap, Muhammad Ikhsan
Jurnal Pengabdian Nusantara Vol. 3 No. 2 (2025): APRIL
Publisher : Konsorsium Nasional Pengelola Jurnal Pengabdian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jpn.v3i2.94

Abstract

The main objective of this research is to find out whether productive financing has an effect on pegadaian syariah on increasing customer income, especially traders who take financing at pegadaian syariah. Based on data collected from customer respondents Pegadaian Syariah Panyabungan, The research uses quantitative methods by distributing questionnaires to measure the extent of productive financing in increasing customer income. The results showed that productive financing has a significant effect on increasing trader income in an Islamic economic perspective. Customers who receive financing experience an increase in income and business capital, which has positive implications for their welfare. Pegadaian Syariah Panyabungan is considered capable of helping the community, especially in terms of providing business capital without involving usury, in accordance with sharia principles.
Towards a Sustainable Halal Ecosystem: Regulators' Perspectives in the Era of Mandatory Halal Certification 2026 Ismail, Ismail; Soemitra, Andri; Nawawi, Zuhrinal M.; Tarigan, Azhari Akmal
Pena Justisia: Media Komunikasi dan Kajian Hukum Vol. 24 No. 1 (2025): Pena Justisia
Publisher : Faculty of Law, Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines stakeholder perspectives on the mandatory halal certification requirement for Small and Medium Enterprises (SMEs) in North Sumatra, which will take effect in 2026. The core issue explored is how this obligation presents both opportunities and challenges in enhancing the competitiveness of SMEs. The study aims to identify barriers, solutions, and cross-sector collaborations in the implementation of halal certification. This research employs a qualitative descriptive approach, utilizing in-depth interviews with informants from government bodies, academia, and SME assistance institutions. The findings indicate that halal certification contributes to increased consumer trust and strengthens SME competitiveness. However, significant challenges remain, including high certification costs, complex procedures, and a lack of awareness campaigns. Proposed innovations include simplifying certification procedures, government subsidies, and technical training and assistance. This study updates the existing literature by highlighting the role of cooperative agencies and SME assistance institutions in the halal supply chain, which has previously received limited attention. In this context, cross-sector collaboration and flexible policies are essential to overcoming the challenges faced by SMEs, ensuring inclusive access to halal certification, and enhancing global competitiveness.‎
STRATEGI MENINGKATKAN PENDAPATAN PEDAGANG MUSLIM MELALUI USAHA PENJUALAN PAKET DATA Raudatun Sumi; Zuhrinal M Nawawi
Journal of Management and Creative Business Vol. 1 No. 1 (2023): January: Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1063.787 KB) | DOI: 10.30640/jmcbus.v1i1.418

Abstract

Trading activity is an activity that was previously practiced by the Prophet Muhammad SAW which is still being carried out by all mankind, starting from selling primary needs to luxury needs. To achieve the desired profit in the business world, it is necessary to carry out a strategy in practice, so that you can compete with other traders without having to do the wrong thing. As a trader, you don't just sell your wares, you need skills in managing finances and managing a good marketing system. This study aims to find out what strategies must be carried out by traders, especially Muslim traders to increase income from the previous one. The type of method used in this study is a qualitative method using two data collection techniques, namely literature study and observation.
ANALISIS MARKTING MIX UNTUK MENINGKATKAN VOLUME PENJUALAN PADA RAFIJAYA FOTOKOPI DI KOTA MEDAN Putri Sepfiani; Zuhrinal M. Nawawi
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 1 No. 1 (2023): Januari : Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v1i1.104

Abstract

Perkembangan perekonomian mengakibatkan persaingan dalam bisnis semakin ketat. Untuk dapat bertahan dan menang dalam bersaing, diperlukan strategi pemasaran. Salah satunya adalah marketing mix menggunakan komponen 4P, product, price, promotion dan place. Adapun penelitian ini bertujuan meneliti dan memahami terkait apakah Rafijaya Fotokopi menerapkan strategi marketingmix dapat mempengaruhi penjualan. Penelitian ini menggunakan pendekatan kualitatif agar dapat mendeskripsikan secara jelas aktivitas penjualan pada Rafijaya Fotokopi. Menggunakan teknik analisis data deskriptif, dengan teknik pengumpulan data yaitu observasi dan wawancara. Berdasarkan hasil penelitian pada Rafijaya Fotokopi menerpakan marketing mix dimana 4P komponennya, product, price, promotion dan place memberikan pengaruh untuk meningkatkan volume penjualan.
Strengthening the global competitiveness of halal culinary SMEs in North Sumatra through a Maqasid of Shariah-based approach‎ Ismail, Ismail; Tarigan, Azhari Akmal; Soemitra, Andri; Nawawi, Zuhrinal M.
Journal of Islamic Economics Lariba Vol. 11 No. 1 (2025)
Publisher : Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jielariba.vol11.iss1.art15

Abstract

IntroductionThe global halal food industry, projected to reach USD 2.4 trillion by 2024, presents a substantial opportunity for regional economies such as North Sumatra. Despite the region’s rich culinary heritage, the development of its halal culinary industry faces critical challenges, including limited access to halal certification, low levels of product innovation, and inadequate adoption of digital marketing strategies. These limitations hinder the competitiveness of local small and medium enterprises in the creative economy sector.ObjectivesThis study aims to formulate a strategic development model for North Sumatra’s halal culinary industry using a values-based approach grounded in Islamic economic principles. It specifically integrates the Maqasid of Shariah framework as a benchmark for ethical and sustainable development.MethodThe research employed a qualitative methodology through in-depth interviews with ten key stakeholders, including halal culinary entrepreneurs, government agencies, academics, and religious institutions. Data were analyzed using Atlas.ti version 9 to identify key development issues, which were then evaluated using the Maqasid of Shariah Index. The model assessed three main dimensions: Tahdzib Al-Fard (individual education), Iqomat Al-Adl (justice), and Maslahah (public welfare).ResultsFindings identified digital marketing, product development, capital access, and halal certification as top strategic priorities. The Maqasid of Shariah Index score reached 67.90%, categorized as “Fairly Good.” Among the dimensions, individual development scored the highest, followed by justice and public welfare. This highlights the significance of capacity building and ethical governance in improving the industry's competitiveness.ImplicationsThe integration of qualitative analysis with the Maqasid of Shariah Index provides a structured and ethical framework for policy-makers and business actors. The findings offer practical guidance for implementing strategies that are both economically viable and religiously aligned, enabling inclusive and sustainable growth in the halal culinary sector.Originality/NoveltyThis study introduces an innovative model by combining a qualitative data analysis tool with a syariah-based evaluative index, a method rarely applied in the development of creative halal industries. It offers new insights into ethically grounded strategic planning for regional halal economic development.
Optimalisasi Digital Branding dalam Meningkatkan Daya Saing Bank Syariah di Era Ekonomi Digital Zuhrinal M. Nawawi; Nurhidayah Nurhidayah
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 3 No. 2 (2025): Juni : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v3i2.1768

Abstract

This study uses a qualitative method to analyze the optimization of digital branding strategies in enhancing the competitiveness of Islamic banks in the digital economy era. Changes in consumer behavior, advancements in information technology, and increasing competition in the banking sector are the main factors driving the importance of digital branding as a modern marketing strategy. Islamic banks are required not only to comply with Sharia principles but also to adapt to digital transformation dynamics to maintain their relevance. This study explores various elements of digital branding such as digital visual identity, social media interaction, and brand narratives based on Islamic values that help shape positive consumer perceptions. The findings reveal that Islamic banks that consistently implement digital branding strategies are more likely to build customer loyalty, increase brand awareness, and create strong differentiation from conventional competitors. These findings affirm that digital branding is not merely a promotional tool but a strategic instrument in building public trust and brand image in the rapidly evolving digital transformation era.
INTEGRASI BUSINESS WRITING DAN MARKETING SKILL SEBAGAI UPAYA MENINGKATKAN STRATEGI KOMUNIKASI DALAM PRAKTIK PEMASARAN MODERN Muhammad Iqbal; Zuhrinal M. Nawawi
JURNAL MULTIDISIPLIN ILMU AKADEMIK Vol. 2 No. 3 (2025): Juni
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jmia.v2i3.4598

Abstract

In an increasingly competitive and digital business landscape, the ability to convey messages effectively has become a crucial aspect of marketing strategy. This study discusses the importance of integrating business writing and marketing skills as a means to enhance communication effectiveness in modern marketing practices. Clear, concise, and persuasive business writing strengthens brand messaging and builds corporate credibility. Meanwhile, marketing skills play a role in understanding the market, crafting targeted strategies, and tailoring messages to consumer needs. Using a literature review method, this research analyzes relevant sources to identify the relationship between these two skill sets and their impact on marketing communication effectiveness. The findings indicate that the synergy between effective business writing and adaptive marketing skills can enhance message appeal, strengthen customer relationships, and contribute to the overall success of marketing strategies.
PERAN STRATEGIS PENGEMBANGAN MARKETING SKILL DALAM MEMBANGUN BRAND AWARENESS DAN DAYA SAING UMKM DI ERA PERSAINGAN DIGITAL YANG SEMAKIN KOMPETITIF Cici El Dirrah Syafitri Simanungkalit; Zuhrinal M Nawawi
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 2 No. 3 (2025): Mei
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v2i3.4593

Abstract

The digital era presents both challenges and opportunities for Micro, Small, and Medium Enterprises (MSMEs), particularly in marketing and business competitiveness. This study aims to analyze the strategic role of developing marketing skills in building brand awareness and enhancing MSME competitiveness amidst increasingly intense digital competition. The research uses a qualitative approach with literature review as the basis of analysis. The findings indicate that mastery of digital marketing skills such as the use of social media, content management, brand communication strategies, and consumer behavior analysis significantly contributes to increasing the visibility and competitiveness of MSMEs. Strong brand awareness enables MSMEs to gain consumer trust, expand their market reach, and sustain themselves in a highly dynamic digital ecosystem. Therefore, developing marketing skills is a strategic necessity for MSMEs not only to survive but also to grow sustainably.
Pengaruh Copywriting Emosional terhadap Engagement di Platform Sosial Berbasis Algoritma Kurasi : Seperti Reels & FYP Tiktok Zuhrinal M. Nawawi; Siti Nurhalimah
Maslahah : Jurnal Manajemen dan Ekonomi Syariah Vol. 3 No. 3 (2025): Maslahah : Jurnal Manajemen dan Ekonomi Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/maslahah.v3i3.2335

Abstract

This research uses a qualitative method to examine the influence of emotional copywriting on user engagement in algorithm-curated social media platforms such as Instagram Reels and TikTok’s For You Page (FYP). The increasing consumption of short-form, personalized content driven by user behavior highlights the need for more targeted communication strategies. Emotional copywriting—writing that emphasizes affective elements such as empathy, joy, fear, or nostalgia—is considered effective in creating emotional bonds between content creators and audiences, thus encouraging interactions like likes, comments, and shares. This study was conducted through content analysis of 25 viral videos with high engagement, along with in-depth interviews with five active content creators. The findings reveal that using emotionally resonant phrases aligned with users’ social values and experiences significantly boosts content performance within algorithmic systems. Emotionally charged content tends to receive broader exposure as algorithms prioritize highly interactive posts. Therefore, emotional copywriting is not only a creative strategy but also an effective tactic for optimizing content visibility in the age of social media algorithms. Keywords: , , , , , Reels, , social platforms.
Co-Authors Abd. Rahman Ade Khadijatul Z. Hrp Ade Khadijatul. Z Hrp Ade Teo Wardana Adek Iskandar Siregar Adinda Rizki Fadilah Adisty Anggraini Adisty Aulia Zahra Agustin, Elisa Ahmad Muhaisin B. Syarbaini Ahmad Rajin Siregar Aida Lasmi Aida Malan Sari Ainun Jakia Ritonga Aisha Alvia AK, Marlya Fatira Al Tasya Fitrah Alfi Amelia Alfin Agung Az’har Alifa Adzra Siregar Alya Sahbrina Amalia Munajah Nasution Amanda Mutiara Hasibuan Amanda, Dea Putri Ami Radianti Amsari, Syahrul Ananda, Chadisa Rizky Andini Al Khoiri, Putri Andri Soemitra Andri Soemitra Andri Soemitra Andri Soemitra Andri Soemitra Andri Soemitra Andri Soemitra Anggara, Windu Anggraini, Adisty Anisa, Khotiza Anjali Marwiyah Siregar Annisa Aprilia Annisa Aprilia Annisa Edelia Annisa Fajaria Annisa Hafizzah Hutabarat Annisa Karimah Annisa Putri Siregar Aprina Tanjung Aqwa Naser Daulay Arieffan Syah Arpin Dalimunthe Asri Lestari Asri Lestari Asriadi, Ari atika Atika Atika Atika Atika Atika Atika Audina Rizka Zahra Aulia Monica Aulia Monica Aulia Syahfitri Ayu Andini Azhari Akmal Tarigan Azizah Rahmah Azmi, Syahfrilla Al Risa Nurul Azzahra, Salwa Bayu Prabowo Bunga Mawar Burhanuddin Cahya Purwati Sinulingga Chintya Pradilla Putri Cici El Dirrah Syafitri Simanungkalit Dahrul Siregar Dahrul, Siregar DAYU, Wulan Dea Putri Amanda Dewi Herlina Dharma, Budi Diah Hafni Pardede Dian Irmawani Dian Irmawani Diba Nur Rahman Dicky Mahendra Dinda Melani Putri Dini Safarina Dita Zakia Rahmah Siahaan Divia Zulianti Dona Zahra Hasibuan Dwi Kresna Riyadi Effendy, M. Ridho Effendy, Muhammad Eidho Eka Lestari Eli Sugiarto Elizar Sinambela Ella Safitri Ellina Satyana Elvira Andriyani Enjely Putri Marpaung Ervina Yulia Angkat Fadillatunnisa Fadillatunnisa Faisal Hamdani Harahap Fandy Rangkuty, Muhammad Hafif Faris Andrawika Harahap Fauzi Ahmad Romadhon Fauziah Fauziah Fauziah Sarah Febriana Sakina Febriandi Akbar Sitompul Feby Maulydia Nasution Finik Kharianti Fiqkri Ardian Fitra Maulana Roza Fuadi Fuadi Gita Kurniasari Sembiring Gusniati, Putri Habilla Asnhari Hafsyah Yasmita Haikal Dzikri Daulay Harahap, Muhammad Ikhsan Harahap, Rahmat Daim Harahap, Tawarni Roha Hari Setiawan Saragih Hasibuan, M. Hizbullah Hasibuan, Mardiah Khofifah Hendra Harmain Herry Syahbanuddin Herwan Nafil Hilmiatus Sahla Husni Fazari Lubis Husni Pasarela Husyairi, Mhd. Alwi Syam Ilham Wahyudi Imel Santika Siregar Imsar Indah Mutiara Ayu Indradewa, Rhian Indry Anggraini Putri Iqbal Fahri Tobing Irhamna Tanjung Irma Chairani Tambunan Irma Rahmayani Marpaung irma rahmayani marpaung Ismail Ismail Ismail Isnaini Harahap Jamaluddin Siregar Jannah, Nurul Jihan Humairoh Julia Hamdini Nasution Juliana Nasution Juliana Sari Harahap Kamal, Jaidil Kamaruddin Kamaruddin Kaswinata Kaswinata, Kaswinata Khairina Tambunan Khamal Rokan, Mustapa Kharianti, Finik Kharisma, Diah Ananda Khofifah Sari Hasibuan Khoiria Risky Tanjung Khoirun Nisa Lubis Kurinci, Ayu Ismah Azizah Kusmilawaty Kusmilawaty Laila Fitria Lailan Safina Hasibuan Laiyinna Misqha Efendi Lasmi, Aida Lathifah Ananda Putri Latifah Laura Oktarani Br Torong Laylan Syafina Leni Lestari Simatupang Lestari Perdana Putri Lia Purnama Sari Lutfiansyah, Irham Luthfia Masfa Nur M Rizky M. Hizbullah Hasibuan Mahfuzah Dalimunthe Marliyah Marliyah, Marliyah Marni Susi Susanti Harahap Masdelima Hasibuan Mashithoh Sitorus Mawaddah Irham Mawaddah Mawaddah, Mawaddah Maysa Chairani Mega Hasibuan Mega Hasibuan Mela Devita Mela Devita Melly Nia Fajriani Sinaga Miliantari, Dea Miranda, Miranda Miratul Imaniah Muhammad Adam Muhammad Andre Alkahfi Muhammad Arif Muhammad Fakhru Rizqi Muhammad Iqbal Muhammad Iqbal Sayuti Harahap Muhammad Istiftahu Syifa Muhammad Istiftahu Syifa Muhammad Rajab Ardiansyah Muhammad Ramadhan Muhammad Sawal Pitriyadi Muhammad Suhaimi Muhammad Syahbudi Muhammad Umar Maya Putra Mulia Syahputri Munthe, Yusnita Ulfah Mutia Sari Dewi Mutiara Sari Mutiara Sari Mutiara Sawitri Pane Nabila Salsahbilah Nadia Ulfa Nailul Muna Namira Azani Nasution, Annio Indah Lestari Nasution, Juliana Nasution, Muhammad Irwan Padli Nawir Yuslem Nawir Yuslem, Nawir Nelsi Agustina Siburian Nila Rosdiana Nirmadarningsih Hiya Niswa Auliya Lubis Nur Ahmadi Bi Rahmani NUR AHMADI BI RAHMANI NUR ASRIZA PASARIBU Nur Fadhilah Ahmad Hsb Nur Sa’diah Saragih Nur Syafikah Lubis Nurfadillah Najwa Faraiddin Nurhalija Sitompul Nurhalisa, Siti Nurhaliza Nurhaliza Nurhidayah Nurhidayah Nuri Aslami Nursantri Yanti Nurul Inayah Nurul Inayah Nurul Inayah Nurul Inayah Nurul Izzah Nurul Jannah Pane, Ricky Pardede, Diah Hafni Pasaribu, Yogi Oriena Popi Dea Ananda Pratista Andanitya Siregar Putra, Randy Tama Putri Gusniati Putri Sepfiani Putri Sepfiani Putri Siregar, Annisa Putri, Indry Anggraini Qarni, Waizul Rafika Ananda Putri Rahma Wulan Suci Nasution Rahma, Putri Rahmad Bahagia Rahmani, Nur Ahmadi Bi Rahmat Rahmat Rahmat Rahmi Syahriza, Rahmi Raihanah Daulay Ramayanti Simanjorang Raniwati Siregar Raudatun Sumi Reni Ria Armayani Reni Riswati Ridho Erianto Rifka Fachrina Rima Rizki Syahputri Rina Aldila Ririn Pebrianti Riska Nasution Risna Dewi Rivai Iqrok Tanjung Rivanka, Weny Rizky Febriansyah Sinaga Rodhiatul Aslamah Meuraxa Rodiatul Husna Roza, Fitra Maulana Ruli Pebrina Br Sitepu Rusdi Hidayat, Ahmad Safinatunnaja Safrizan, Safrizan Sahri Aramiko Sakinah Sakinah Sakinah Sakinah Sallimah Ika Putri Malau Salsabila Sofiya Wardani Salsabila, Tri Utami Sani, Sri Aderafika Sekar Sari Septi Sanjaya, Rendy Septia Sakinah Rizki Seri Handayani Shopi Regina Siburian, Nelsi Agustina Sindi Sihombing Sinta Sukma Ayu Siregar Dahrul Siregar, Almi Rahmadani Siregar, Bakia Sarmita Utari Siregar, Wardah Hinayah Siska Junianti Br Perangin-angin Siti Aisyah Siti Fahirah Sihotang Siti Nurhafizah Siti Nurhalimah Siti Sahara Siti Saleha Sitorus, Isnaini Faraz Azis Ilmi Sonia Purba Sovia Harahap Sri Aderafika Sani Sri Kartika Dewi Sri Ramadhani Sri Rezeki Widya Ritonga Sri Sudiarti Sri Wahyuni Suci Pranasari Suci Ramadhani Siregar Sucita Alfiani Sulistya Ningsih, Inten Syafitri, Mita Nur Syahla Ananda Syahla Nabila Syahputra, Angga Syakir, Ahmad Syarbaini, Ahmad Muhaisin B. Syuhada Fela Yudha Tambunan, Irma Chairani Tambunan, Khairina Tambusay, Basmaida Waty Tamima, Aqila Tasya Maulida Tasya Nadila Taufik Hidayat Tria Silvia Tria Wardani Trisna Eka Putri Tuti Anggraini Tuti Anggraini Tuti Anggraini Utami, Rizky Ananda Vega Liana Vina Cynthiasari Vivi Juliana Siregar Wahyu Syarvina Wan Ronaldo Nasution Widya Anggraini Wildan Izzaty Windi Jihan Nabila Yeni Aulia Siagian Yohana Ariska Putri Nasution YUDI SISWADI Yuli Anisyah Hasibuan Yunda Herliana Yuni Maryam Siregar Yusliani Yusliani Yusnita Ulfah Munthe Zidane, Muhammad Raihan Zulfahani Zulfahani Zulfitri Zulfitri