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Journal : Jurnal Penkomi : Kajian Pendidikan dan Ekonomi

PENGARUH CONTENT MARKETING TERHADAP COSTUMER ENGAGEMENT (STUDI KASUS PADA KONSUMEN MARKETPLACE SHOOPE DI KOTA BIMA) Ismunandar Ismunandar; Nuir Khusnul Hamidah
Jurnal PenKoMi : Kajian Pendidikan dan Ekonomi Vol 7 No 1 (2024): Jurnal Penkomi : Kajian Pendidikan dan Ekonomi
Publisher : Sekolah Tinggi Keguruan dan Ilmu Pendidikan (STKIP) Bima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33627/pk.v7i1.1735

Abstract

This research aims to analyze and determine the influence of content marketing on customer engagement (Case study of shopee users in Bima City). This type of research is associative using quantitative data. The population in this research is all Shoppe users in Bima City using a research sample of 50 consumers using an accidental sampling technique. Data collection techniques include observation, interviews, questionnaires, documentation. Data analysis techniques use validity tests, reliability tests, simple linear regression tests, correlation coefficient tests, coefficient of determination, t tests with the help of SPSS version 26 for Windows. The research results show that there is an influence of content marketing on customer engagement (Case study of shopee consumers in Bima City.
PENGARUH DESAIN PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA UKM DINA KELURAHAN NTOBO Haryanti, Intisari sari; Ismunandar, Ismunandar; Kurniati, Eka
Jurnal PenKoMi : Kajian Pendidikan dan Ekonomi Vol 7 No 2 (2024): Jurnal Penkomi : Kajian Pendidikan dan Ekonomi
Publisher : Sekolah Tinggi Keguruan dan Ilmu Pendidikan (STKIP) Bima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33627/pk.v7i2.2039

Abstract

The purpose of this research is to determine the decisions of Dina SME consumers in making purchases. UKM Dina is a UKM that produces quality woven fabric so that UKM Dina has great potential to develop further and be known by the wider community. The increasing interest of local people and tourists in woven fabrics is one of the reasons that encourages craftsmen at UKM Dina to create the latest designs from woven fabrics while maintaining the authenticity of the techniques and motifs. This research uses associative research using quantitative data from primary data sources, namely data obtained directly from respondents' questionnaire answers to the research object. The research instrument used in this research was a Likert scale questionnaire. The population used in this research is all SME Dina consumers in the city of Bima, the exact number of which is unknown (unknown population), the sample size is 50 people. The data collection techniques used were observation, questionnaires and literature review. The data analysis techniques used are validity test, reliability test, classic assumption test (normality test, multicollinearity test, autocorrelation test, heteroscedasticity test), multiple linear regression analysis, multiple correlation coefficient, decision test, f test, and t test. The research results show that only product design has a significant influence on purchasing decisions, while UKM Dina's brand image has no effect.
PENGARUH STRATEGI PROMOSI MELALUI MEDIA INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN PADA UMA GRILL CAFE Nisa, Sholichatun; Haryanti, Intisari; Ismunandar, Ismunandar
Jurnal PenKoMi : Kajian Pendidikan dan Ekonomi Vol 7 No 2 (2024): Jurnal Penkomi : Kajian Pendidikan dan Ekonomi
Publisher : Sekolah Tinggi Keguruan dan Ilmu Pendidikan (STKIP) Bima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33627/pk.v7i2.2131

Abstract

Penelitia ini bertujuan untuk meneliti tentang keputusan pembelian konsumen pada Uma Grill Cafe. Cafe ini menawarkan berbagai macam menu makanan dan minuman yang berkualitas untuk konsumen yang menyukai grill baik bersama teman, keluarga maupun rekan kerja. Usaha ini gencar melakukan promosi melalui media instagram dan melakukan postingan hampir di setiap bulannya di tiap tahun serta memiliki 721 pengikut. Penelitian ini menggunakan penelitian asosiatif dan Instrumen penelitian yang digunakan dalam penelitian ini adalah angket skala likert. Populasi yang digunakan dalam penelitian ini adalah konsumen yang mengikuti instagram Uma Grill sedangkan, besarnya sampel pada sebanyak 50 orang. Tehnik samplingnya dengan purposive, yang salah satu kriterianya adalah pernah berbelanja atau makan di Uma Grill Cafe. Teknik pengumpulan data yang digunakan adalah observasi, angket, dan tinjauan pustaka. Teknik analisis data yang digunakan adalah uji validitas, uji reliabilitas, analisis regresi linier Sederhana, koefisien korelasi, Uji Koefisien Determinasi, dan uji t. Hasil penelitian menunjukkan bahwa strategi promosi melalui media instagram secara signifikan berpengaruh terhadap keputusan pembelian Uma Grill Cafe.
PENGARUH EXPERIENTIAL MARKETING DAN CONTENT MARKETING TERHADAP CUSTOMER ENGAGEMENT PADA INSTAGRAM @KLINIK_KECANTIKAN_LUXURY DI KOTA BIMA Ismunandar, Ismunandar; Alwi, Alwi
Jurnal PenKoMi : Kajian Pendidikan dan Ekonomi Vol 8 No 1 (2025): Jurnal Penkomi : Kajian Pendidikan dan Ekonomi
Publisher : Sekolah Tinggi Keguruan dan Ilmu Pendidikan (STKIP) Bima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33627/pk.v8i1.2851

Abstract

This research aims to analyze the influence of experiental marketing and content marketing on customer engagement on the Instagram account @klinik_kecantikan_luxury located in Bima City, West Nusa Tenggara. Instagram is a popular social media platform used as a marketing channel. Research data was obtained through a questionnaire distributed to 96 respondents who were followers of the Instagram account @klinik_kecantikan_luxury and had used the services of the Luxury Clinic at least twice. The results of the analysis show that experiential marketing and content marketing have a significant influence on customer engagement at @klinik_kecantikan_luxury. The implication of this research is the importance of companies providing a good experience to consumers and designing and delivering interesting and relevant content to increase customer engagement. An effective content marketing strategy can increase customer loyalty and help companies achieve marketing goals more efficiently.
Co-Authors Abdul Malik, Supriadi Abdul Sakur Adalia, Sephira Adipratama, Restu Malo Aditya, Mega Cantik Putri Adyatma Fadilah Afilla, Mutia Agus Maulana Agus Syahrani Agus Wahyudi Agus Wartiningsih Agusrianto, Agusrianto Agusta, Maulingga Ahmad Aida Zulwahidah Aina, Qorry Aini, Hizratun Ainun Jariah Ais, Nahdatul ALINE RIZKY OKTAVIARI SATRIANINGSIH aloysius mering Alwi Alwi Amal, Mukhlisul Ambarita, David Morison Aminuddin Aminuddin Aminuyati Amir Amirulmukminin Amirulmukminin Amirulmukminin, Amirulmukminin Amyadin Amyadin, Amyadin Anak Agung Gede Sugianthara Anastasia, Indrayani Andang Sanjaya Andini Ramadani Anesta, Flora Anfani Anfani Anggara, Rama Anisa Anisa Anisa Safitri, Nur Annisa Annisa Anshari, M. Alfian Apong, Apong Arahim Arahim Arifuddin Arifuddin Arya, Angga Bima Asfar Muniir, Asfar Asri, Muhamad As’ad, Muhammad Atida, Icha Asih Augustine, Karina Azhari, A.Rahman Bagus Shaburu Baiq Emy Nurmalisa Basrin Haryanto Batubara, Herlina Merdekawati Billah, Mu’tashim Bohari M. Yamin Brendan J. Kennedy Bumadius, Bumadius Canigia, Diego Antoni Cantik Putri Aditya, Mega Cendi, Indah Putri Chatika, Anggelina Condeng, Baharuddin Dalamus, Renny Basajo Darmawan, Imam Darwin Ismail Debi Setiawan, Debi Dede Suhendar Defis Purnama Sari Dekapriyo, Fernandus Deo Delta, Juliana Diecky Indrapraja, Diecky Diecky Kurniawan Indrapraja Dila Saputri Dina Mariana Dirgahani Putri Dita Amelia, Dita Djau, Nurmala Sari Djulia Onggo Djulia Onggo Dwi Oktariani Dwi Yogyo Suswinarto, Dwi Yogyo Edi Mikrianto Egi Putri Grandena Eka Kurniati eka rahmawati Emelia, Mela Ernawati, Sri Ernawati Esther Jacoba Martha Vertelman Fahmi Hafid Fahraiji, M Irgi A Fajar, Adroit T. N. Fajrilah Kolombo Faruq, Zidni Tammal Fatari Fatmawati Fatmawati Febi Berliana Febriyanti, Yuyun Fertisari, Imma Firda Utami, Silvia Firdaus Hi. Yahya Kunoli Firman, Ridho Fitri, Rosa Elisa Fitria Masulili Fitriani, Reza Fitrina, Yola Fitriyanti, Della Gafiqi, Abdul Gew, Dorotea Rebika Gifaris, Aditia Rahmat Grandprix T. M. Kadja Gunawan, Arisko Gustini Gustini Hairunisa Hairunisa, Hairunisa Hairusanti, Famela Halim, Idris Haryadin, Muhammad Nur Haryanti, Intisari Haryanti, Intisari sari Hasanuddin, Fitria Hawaria Hawaria Hayril Hayril Henny Sanulita Hidayanti, Mawar Hijratunnisa, Laili HUSNUL KHOTIMAH I Made ARCANA I Nyoman Marsih I Wayan Supetran, I Wayan Ibadatur Rahman Ichsan, Moh Ichsan Iftitah, Ita Iis Siti Jahro Ilham, Gusti Muhamad IMAM GHOZALI Imelda Elizabeth Belseran Imelda, Brigita Imma Fretisari indah asikin nurani Intisari Haryanti Intisariharyanti, Intisariharyanti Irawan Haryanto Irawan, Ikbal Irma Mardian Irma Suryani, Indri Irsanty Collein Ita Purnama Ivon, Maria Jayawarsa, A.A. Ketut Jelita, Bela Anggun Jumriani Jumriani Jumriani Jumriani Junaidi Junaidi Junaidin, Junaidin Junita, Ellmy Lia Juwani Juwani Juwani Kadja, Grandprix T. M. Kadja, Grandprix Thomryes Marth Kalba, Milda Putri Kamaluddin Kamaluddin Kamaluddin Kartin Aprianti Khaerul Anam Khaira, Nuswatul Kharimah, Siti Kuantani, Irma Maira Kudun, Oktavanus Kurniawan, Ya Kusumayadi, Firmansyah Laksmi, Nadya Ayu Lalu Izam Hikmawan Lestari, Yuyun Ayu Lewirato Lewirato Lita M. Yudha Trisna Hadi Maharani Maharani, Maharani Mahsup, Mahsup Mangemba, Dg Mangundap, Selvi Alfrida Mardian, Irma Mardiana, St Marlin, Marlin Mar’atin Amalia Rizkiah Mastri Dihita Sagala Masulilli, Fitria Maulana Muslimin Mawarni, Rizka Rina Mega Cantik putri Aditya Meilania, Meilania Melina, Trivena Milda Mita Rilyanti Mochammad Imron Awalludin Moh. Mualliful Ilmi, Moh. Mualliful Mohammad Jailani Monika Handayani, Monika Muhaimin Muhaimin Muhajirin Muhajirin Muhajirin Muhamad Abdulkadir Martoprawiro Muhammad Afwan Riadin Muhammad Badar Muhammad Firdaus Muhammad Rizki Bima Putra Muhammad Yusuf Mukti, Rino Rahmata Mulyadin Mulyadin Mulyadin, Mulyadin Muni ir, Asfar Murni Murni Murti, Elis Syahira Nabilasari, Imanada Nabilasari, Imanda Nadya Nurdini Namirah, Pipin Nasrul Nasrul Nasrul Ndama, Metrys ndama, metyrs Nirva Rantesigi Nirvana Agil Nisa, Sholichatun Nitro Galenso Novianti Novianti Nufus, Shinta Z H Nuir Khusnul Hamidah Nunung Andriani Nur Anisa NUR ARIFAH Nur Ayu Nur Iklimah Nur Khusnul Hamidah Nur, Muhammad Purqan Nurarifah Nurarifah Nurdin, Jurana Nurfajriah, Putri Nurfitrah Nurfitrah Nurhaidah Nurlailah Umar Nurlayli Istiqomah Nurmelisa Nurmelisa Nurmila Sari Djau Nursalam Rahmatullah Nurul Afrianti Nurul Hidayanti Nurul Huda Nurul Putri okiria, Nova Oktaviari, Aline Rizky Oshin, Oshin Ovriyadin Ovriyadin Ovriyadin Ovriyadin, Ovriyadin Ovryadin Ovryadin Pangaribuan, Helena Permatasari, Risda Pancha Petra van Koningsbruggen Pindi Setiawan Poniran Pratiwi, Aliah PUJI LESTARI Purnamasari, Defis Purnamasari Purwati, Kresensia Putri Aditya, Mega Cantik Putri Nabila Putri, Fakhrani Anugrah Putri, Indah Risa Putri, Meitika Kaping Putri, Selly Yulia Putri, Suci Adelia Radiansyah Radiansyah Rafly, Muhammad Rahmatia Rangga Kautsar Triananda Raodah Raodah Raodatun Nadita, Nurbaity Ra’bung, Alfrida Semuel Rebeka, Modesta Regaria Tindarika Renaldi, Reno Reni Reni Riandi, M. Inas Ricki, Ricki Rimawan, M. Rimawan, Muhamad Rino R. Mukti Riri, Linovia Risman Risman Rizky, Masita Rosdiana Rosdiana RR. Ella Evrita Hestiandari Rutjuhan, Arta S. F. Nanda, Arxhel Sahrul Sahrul Salsabila, Salsabila Santi Dewi Saputri, Suri Sari, Ratih Mulia Sephia, Nur Malika Shofarul Wustoni Siahaya, Asty Putri Pratiwi Army Silaban, Chiristianly Silaban, Chiristianly Yeri Silaban, Chiristianly Yery Silaban, Christianly Yeli Silaban, Christianly Yely Silaban, Christianly Yeri Silaban, Christianly Yery Sinta, Emeliana Sintayana Muhardini Slamet, Deni Sri Ernawati sri wardah ST. Farida St. Suarniati St.Nursaqinah Sudarwo, Raden Suffiah sukmawati Sulistianingsih Sulistianingsih Sumiati Sumiati Supirno, Supirno Supriadi Abdul Malik Susanto Imam Rahayu Susanto Imam Rahayu Susi Susanti Syafitri, Dolly Taufan E. P, Muhammad TAUFIKURRAHMAN, M Tecla, Susana Timia, Timia Toto, Widina Karma Triati Putri Ulan, Ulan Ulhasanah, Nida Ummu Aiman Uyun, Salimatul Violeta, Veronica Mega Wahyu Ramadhan Wahyuni, Sinta Seri Widya Ayu Lestari Wilhilmina Tanema, Sesilia Wynni Winda Istiandini Wirawan, Dony Eko Wita Yulianti, Wita Wiwin Wiwin, Wiwin Wulandar, Yukarie i Ayu Yaningsyah, Yaningsyah yarso, Varulian Yasmin Yasmin Yery Silaban, Chiristianly Yery, Christianly Yoan Maria Agusta Yuary Farradia Yundari, Yundari Yunisa Is Yuniarti, Tria Yusnia Ayusari Yusthinus T. Male Yuwono, Dian Kurniasari Zaaria, Ainun Zaaria Zainul, Zainul Zakarias Aria Widyatama Putra