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All Journal Jurnal Pendidikan Geografi Undiksha Jurnal Profesi Kependidikan KADIKMA Jurnal Neutrino : jurnal fisika dan aplikasinya Journal The Winners Jurnal Ilmiah Mahasiswa FEB Physics Student Journal Natural B The Journal of Pure and Applied Chemistry Research JURNAL ILMIAH PENDIDIKAN FISIKA AL BIRUNI GEA, Jurnal Pendidikan Geografi Binus Business Review HIGEIA (Journal of Public Health Research and Development) Journal of Health Education Fashion and Fashion Education Journal Science and Technology Indonesia AL-HUKAMA´ Language Literacy: Journal of Linguistics, Literature, and Language Teaching AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat Jurnal Penelitian Pendidikan IPA (JPPIPA) Chimica et Natura Acta JMM (Jurnal Masyarakat Mandiri) Cetta: Jurnal Ilmu Pendidikan Jurnal Ilmiah Ilmu Keperawatan Indonesia (Indonesian Nursing Scientific Journal) Nurse and Health: Jurnal Keperawatan Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) JURNAL PENDIDIKAN TAMBUSAI JIAFE (Jurnal Ilmiah Akuntansi Fakultas Ekonomi) Prima: Jurnal Pendidikan Matematika Jurnal Tarbiyah : Jurnal Ilmiah Kependidikan Jurnal Kreativitas PKM Jambura Geoscience Review Indonesian Physical Review Kappa Journal Jurnal Surya Jurnal Untuk Masyarakat Sehat (JUKMAS) Jurnal Ilmiah Matematika dan Pendidikan Matematika (JMP) JPPS (Jurnal Penelitian Pendidikan Sains) JPPIPA (Jurnal Penelitian Pendidikan IPA) Jurnal Abdi Insani IJECA (International Journal of Education and Curriculum Application) EDUNursing Reswara: Jurnal Pengabdian Kepada Masyarakat Jurnal Abdidas Jurnal Kebidanan Indonesia Jurnal Sains Kesehatan Jurnal Jendela Bunda Program Studi PG-PAUD Universitas Muhammadiyah Cirebon Journal of Management - Small and Medium Enterprises (SME's) Jambura Geo Education Journal Jurnal Pengabdian UNDIKMA Jurnal Samudra Geografi Jurnal Pendidikan dan Teknologi Indonesia Jumat Ekonomi: Jurnal Pengabdian Masyarakat Jurnal Pengabdian kepada Masyarakat Jurnal ABDIMAS-HIP Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat (ABDIRA) Abditeknika - Jurnal Pengabdian Kepada Masyarakat Jurnal Ahsana Media : Jurnal Pemikiran, Pendidikan dan Penelitian ke-Islaman Journal Of Khairun Community Services Caring : Jurnal Pengabdian Masyarakat KARYA: Jurnal Pengabdian Kepada Masyarakat Journal Evaluation in Education (JEE) International Journal of Health and Pharmaceutical (IJHP) Al Fawatih: Jurnal Kajian Al Quran dan Hadis Jurnal Ilmu Manajemen & Ekonomika Tsaqofah: Jurnal Penelitian Guru Indonesia Geosfera: Jurnal Penelitian Geografi Jurnal Indonesia Sosial Sains Amare International Journal of Community Engagement Payungi Indonesian Journal of Community Empowerment (IJCE) Competitive Al-Hukama: The Indonesian Journal of Islamic Family Law Journal of Animal Research in Wetland Ecosystem CHILD KINGDOM : Jurnal Pendidikan Anak Usia Dini Jurnal Manajemen Dayasaing Jurnal Pendidikan Matematika Damhil: Jurnal Pengabdian kepada Masyarakat CEJou Jurnal Riset dan Pengabdian Interdisipliner Pena Edukasia Jurnal Ilmiah Guru Madrasah (JIGM) Postmodernism Folia Medica Indonesiana
Masruroh MASRUROH
Brawijaya University
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Journal : Journal The Winners

 1 
Analisis Efisiensi Biaya terhadap Keputusan Penggunaan Outsourcing Bidang Cleaning Service dan Catering pada PT Kuwera Jaya Jakarta Masruroh, Masruroh; Fernanda, Ferry; Wibowo, Tony
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 15, No 1 (2014): The Winners Vol. 15 No. 1 2014
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v15i1.634

Abstract

Bustle to serve customers make the company should focus more on its core business. Nowadays, PT Kuwera Jaya manages and employs its own cleaning service activities and also gives money for meal to employees in supporting activities. Conditions of supporting activities make PT Kuwera Jaya analyze the cost efficiency of supporting activities either self hiring or outsourcing. This study compared the use of relevant cost for self hiring and outsourcing, so that it could be analyzed which is more efficient alternative based on the most relevant low costs. Because the plan would still be done in the future, then to consider possible changes in the future, it was created three scenarios: pessimistic, moderate, optimistics with each of the relevant assumptions for each scenario. Results of the study indicate that the three scenarios using outsourcing as a viable alternative chosen by PT Kuwera Jaya because it could minimize the cost of supporting good cleaning service activities to manage the activities of cleanliness and also catering to provide lunch for employees. Suggestion in this research is PT Kuwera Jaya should immediately decide to use outsourcing in supporting the activities of cleaning service and catering. In addition to the benefits of outsourcing for cost efficiency, the field of activity is allowed in Employment Act No 13 2003, Articles 64 to 66.
Analisis Brand Equity Bina Nusantara University di Lingkungan SMU Jakarta Dewanti, Retno; Masruroh, Masruroh; B., Doni
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 8, No 2 (2007): The Winners Vol. 8 No. 2 2007
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v8i2.740

Abstract

This Research of Binus University brand equity have been conducted by using 5 elements of brand equity: brand awareness, brand association, perceived quality, brand loyalty, and market behavior. The research methodologies was descriptive, its explained perception of 3th level high school students from 10 privates as well public high schools in west Jakarta and east Jakarta. The result of this research was Binus university brand awareness was in top of mind level. There were 3 (three) associations of brand image of Binus, were IT up to date; complete and modern facilities; prestigious university which had high quality and innovative. Perceived quality element showed student’s expectations of university quality were overall most important. Brand loyalty element showed as reverse pyramid, that’s good loyalty for Binus University. Indicator of market behavior element showed 6,44% market share estimation.
Analisis Elemen Ekuitas Merek RCTI dalam Persaingan Industri Televisi Swasta di Indonesia: Studi Kasus pada Empat Perguruan Tinggi Swasta Terkemuka di Jakarta Masruroh, Masruroh; Indranto, Awin
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 9, No 1 (2008): The Winners Vol. 9 No. 1 2008
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v9i1.731

Abstract

Article measured the element of RCTI brand equity consisting of brand awareness, brand association that formed brand image, perceived quality, and brand loyalty. The used research method was descriptive, this research desribe 400 student perception from four private universities in Jakarta on the RCTI brand equity in last 2005. The used sampling method was probability sampling using proportionate stratified random sampling technique. The brand awarness research result shows that RCTI brand is in the first level on top of mind level with 50,25% of the respondent. For the brand association, there are three associations that formed brand image of RCTI, which are RCTI Oke, Indonesian Idol, and Seputar Indonesia.
Analisis Pengaruh Moderating Investment Opportunity Set dengan Kebijakan Dividend serta Moderating Investment Opportunity Set dengan Arus Kas Bebas terhadap Tingkat Leverage Perusahaan Makanan dan Minuman yang Terdaftar di BEI Periode 2003-2007 Masruroh, Masruroh; Nursanti, Tinjung Desy; Lisa, Lisa
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 12, No 2 (2011): The Winners Vol. 12 No. 2 2011
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v12i2.672

Abstract

This research aims to examine whether there is any influence of investment opportunity set (IOS) on the affiliation between dividend policy and free cash flow to leverage enterprise-level. By using 42 samples of food and beverage companies listed on Indonesia Stock Exchange from 2003 to 2007, it is concluded that the dividend policy does not affect the company's leverage. However, the dividend policy together with investment opportunity set affect the level of corporate leverage. Free cash flow affects the level of corporate leverage. In the meantime, free cash flow to the investment opportunity set (IOS) also influences the level of corporate leverage, the dividend policy and free cash flow effect on the level of corporate leverage. Meanwhile, the dividend policy, free cash flow, investment opportunity set simultaneously affect the level of corporate leverage.
Kontribusi Brand Image Universitas Bina Nusantara terhadap Minat Sektor Industri Atas Alumni Nursanti, Tinjung Desy; Masruroh, Masruroh; Adhikara, Cooky Tri
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 10, No 1 (2009): The Winners Vol. 10 No. 1 2009
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v10i1.718

Abstract

Brand image is the existence of characteristic of a number of associations leading to unity of meaning, which ultimately determines general consumer reaction in providing assessments or responses to a brand. The marketing communication efforts by the company may be able to present a flexible technique in shaping consumer perceptions towards products and services offered to consumers and to help create image and attributes for users. From the eyes of the public as consumers, brand image is developed gradually, starting from the first appearance of the brand in the wider community, known, and perceived by the public. The industrial sector as users of academic products shall be more selective in their choices. One consideration to be taken into factor is that of an alumnus of a university with a trusted reputation. In this case, Binus University has an image as one of the leading private university in Jakarta. This study analyzes the brand image of Binus University for the industrial sector, related associations Binus University and how much is the spread of influence in order to get the picture of  quality and popularity of Binus University in the minds of the industrial sectors.
Strategi Promosi, Diferensiasi dan Keputusan Pembelian pada Kepuasan Pelanggan Masruroh, Masruroh; Suryadi, Winda
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 11, No 2 (2010): The Winners Vol. 11 No. 2 2010
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v11i2.691

Abstract

Today every goods and services industry always tries to develop their comparative and competitive ability. Therefore the company no longer only think of profits but start to pay attention to other potential sectors that is able to sustain or increase revenue hence the customers interests becomes a major concern. The case study in this research is Promotion and Differentiation Strategy, on customer of PT Indomobil Trada National - Nissan Kelapa Gading. The purpose of this study is to analyze the influence of the Promotion and Differentiation Strategies of Buying Decision and Its Impact on Customer Satisfaction. The method used in this study is Path Analysis. This research produces the structural equation Y = 0.375 X1 + 0.560 X2 + 0.42 ε1 where R2 = 82.1% and Z = 0.381 X1 + 0.524 Y + 0.48 ε2 where R2 = 76.4%. Promotion and Differentiation Strategies is effective in providing a positive influence towards Buying Decision, as well as Promotion Strategy and Buying Decision which has positive influence towards Customer Satisfaction, but Differentiation does not significantly influence Customer Satisfaction, so we recommend PT Indomobil National Trada - Nissan Kelapa Gading further enhance the existing Promotion Strategy to enhance influence in inducing Customer Satisfaction.
Dampak Pengumuman Right Issue terhadap Shareholder Wealth di Bursa Efek Jakarta Masruroh, Masruroh
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 7, No 1 (2006): The Winners Vol. 7 No. 1 2006
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v7i1.612

Abstract

Article clarifies the impact of right issue announcement on abnormal return that will influence the prosperity of share holder. A research about right issue is an event study research. By event study method can be known is there an impact of abnormal stock price because unanticipated event. Stock price is assumed can reflected the real value of a company, that is a reflection of all future cash flow that discount and include all relevant information.
Co-Authors Abd Syakur Abdul Ghofar Abdul Rozak Agus Wahdian Ali Armadi Alriani, Inneke Aman, Irsan Amilah, Susie Ana Farida Ulfa, Ana Farida Andana Sasriya, Andana Andela Putri Maharani, Andela Putri Andi Yudianto, Andi Angelika, Marseli Dwi Anggraini, Erry Anggriana Novitasari, Anggriana Anjelika, Marseli Dwi Anna Qomariana, Anna Antonius Prisma J. P. Apriyani, Dila arifa retnowuni, arifa aris kusnul widitama Aris, Ayub Pratama Arum Kurnia Sulistyawati Asrofi, Sidik Asrul Asrul Astuti - As’ad, Zulfikar Awin Indranto, Awin Ayu Ismi Hanifah Badrut Tamam Bano, Multiyawati Batdi, Fazli Botutihe, Vanessa Cahyaningrum, Cahyaningrum Chomsin S. Widodo Cooky Tri Adhikara, Cooky Tri D. J. Djoko H. S. D. J. Djoko Herry Santjojo Danang Tri Yudono Daud Yusuf Destiana, Indah Dewi Setyaningsih Dhesy Galuh Ratnawati Dian Anggraeni Dian Puspita Sari Djibran, Fahira Ramadhani Doni B., Doni Dwi Ivayana Sari, Dwi Ivayana Eraku, Sunarty S. Fais Wahidatul Arifatin Fandizal, Muhammad Farohiyah, Nuroin Ferry Fernanda Finaty Ahsanah, Finaty Firmansyah, Azra Fitria Sandi, Devi Fitriyah, Sabilatul Fitryane Lihawa Habibah Habibah Hari Arief Darmawan Hari Arief Dharmawan Harisda, Adhistya Hasan, Mushohihul Hauko, Riski Hendra Hendra Hendra Susanto Hendri Hermawan Adinugraha Herin Mawarti Herliani Herliani Hermawan Firdiansyah Herry Santjojo, D.J. Djoko Hidayat, Amat Hidayatulah, Syarif IDA RAHMAWATI Iin Hidayanti Wulansari Imam Fathoni Indah Wahyuni Indrianto, Anggraeni Pratama Irmayanti Irmayanti, Irmayanti Ismail, Rumiyati Isnaini, Tamimatul Istiroyah Istiroyah Izz, Aiz Ahmad Fa’iz Dliya’ul Jannah, Roihatul Joko Siswanto Joko Sulianto . . Junedi, Beni Khasna, Tri Mei Khoir, Mulyanto Abdulloh Kormil Saputra Kunainah, Kunainah Kuncoro, Ryke Zain Yumna Kurniawati Kurniawati Kurriawan Budi Pranata, Kurriawan Budi Kuuna, Wahyudin Lailatin Nuriyah Laksmi Sito Dwi Irvianti, Laksmi Sito Dwi Lalu A. Didik Lalu Sahrul Hudha Lapailaka, Titus Latifah, Luluk Liayong Pratama, M Iqbal Lisa Lisa, Lisa Luaily, Anjaliyatul M. Iqbal Liayong Pratama Mabrukah, Ratu Mafruudloh, Naajihah Maghfiroh, Muliatul Masfufah Masfufah, Masfufah Mawaddah Mawaddah, Mawaddah Meeradji, Hapsa Miftahus Sholihin Mohamad Fatekurohman Mu'arofah, Mu'arofah Mubarok, M. Kharis Rizki Muhammad Ghufron Muhammad Solihin, Muhammad Muhammad Thamrin Hidayat Muhlis Muhlis Munawarah, Jannatul Munawaroh, Roudatul Musi, Muhammad Akil Mustikayani, Mustikayani Mutoharoh, Mutoharoh Muyessaroh, Muyessaroh Muzahid, Hizbullah Najah, Safinatun Nawafilah, Nur Qomariyah Nibras K. Laya Ninasafitri, Ninasafitri NINGSIH, NINGSIH Ninuk, Devin Prihan Niode, Alim S. Noelaeni, Resvy Novika, Almira Gitta Nugroho Susanto Nuha, Muhammad Hibban Ulin Nuhti, Meylani Putri Nur Hayati Nurahman, Ikhsan Nurdiansyah Nurdiansyah Nurhadi Nurlina, Ade Nurmala, Anisa Nurrahma, Adynda Nurul Ismaiyah Pahrul, Yolanda Pakaya, Ariyanto Paladan, Rayhand Batara Paladan, Reynhard Batara Pambudi, Moch Rio Pambudi, Moch. Rio Pamungkas, Muhammad Duta Ari Pramesti, Inka Indi Pramudita, Dimas Ahsan Pratiwi Yosin, Esti Prawesti, Marisa Intan Prithalia, Lintang Kartika Cahya Pujiani, Pujiani Purbowati Puspito Panggih Rahayu Putri Arbi, Aliffia Widyasari Rachmat Triandi Tjahjanto Rachmatin, Diaz P rahman, Fathurrahman Rahmatika, Vina Ramadhan, Moh. Ramadhan, Mohammad Ramla Hartini Melo Ratih Endah Sutantri Refiati, Refiati Reniati Reniati Retna Apsari Retno Dewanti Retno Martanti Endah Lestari Riani, Nova Rizal Sukma, Freygieon Ogiek Rizpevicha, Upich Sepfitri Roro Lintang Suryani RR. Ella Evrita Hestiandari Rusiyah, Rusiyah S.J. Iswarin Sabrina Dwi Prihartini, Sabrina Dwi Samingan Samingan Santi Susanti, Santi Santjojo, Dionysius J D H Santjojo, Dyonisius Joseph Djoko Herry Sanusi, Anisa Savika, Fanny Putri Setia, Devit Setiyawan, Robin Setyawan Purnomo Sakti Setyawan Sakti Shodiq, Arsyad Silvita, Diah Meilani Siti Sri Wulandari Sofia Haq, Fela Fastabiq Solihin, Mohammad Sri Herwiningsih Sri Maryati Subaeti, Tri Sudaryo, Mondastri Korib Sugiarto, Aris Sukarjati Sukarjati, Sukarjati Sukma Wahyu Fitriani, Sukma Wahyu Sulistiawati Sulistiawati Sumiran, Sumiran Sunarty Suly Eraku Sutihat, Kaifa Suyitno Suyitno Syabrullah, Andreas Syarifuddin, Muhammad Afif Tamyiz, Achmad Tandanu, Yoga A Taufiqurrahman Taufiqurrahman Teguh Hadi Wibowo Tinjung Desy Nursanti Tony Wibowo, Tony Trijati Puspita Lestari Umalihayati Umalihayati Umami, VIna Riza Umi Narimawati Ummu Kulsum Utami, Retno Setyo Verawati, B. Verawati, Bernadeta Wahono Widodo Wahyu Sudrajad, Wahyu Wahyuningsih, Lenny Wahyuningsih, Yulie Wenno, Max Robinson Widayati, Titik Wijayanti, Henny Noor Wijayanti, Heny Noor Winda Suryadi, Winda Wiwin Kobi Yahdi, Yahdi Yanggu, Frisca Priscilla Leda Yani, Athi' Linda Yayu Indriati Arifin Yessy Artanti Yogiarni, Tiara Yuli Astuti Yuliani, Istri Yulnizar, Afreilya Yunita Dyah Puspita Santik, Yunita Dyah Puspita YUNNIA RIANITA Yuswiayanti, Evi Zainal Arifin Zulfikar Asumta, Muhammad Zuliani -