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KOSASIH KOSASIH, KOSASIH
Balai Penelitian Tanaman Rempah dan Obat Jl. Tentara Pelajar No. 3, Bogor
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Journal : JURNAL ILMIAH GLOBAL EDUCATION

 1 
Effectiveness of Brand Image and Brand Awareness in Improving the Performance of the West Java Provincial Centre for Teachers and Education Personnel through Social Media Engagement Rianawati, Yuli; Kosasih, Kosasih; Yuniarsih, Yuyun
Jurnal Ilmiah Global Education Vol. 7 No. 1 (2026): JURNAL ILMIAH GLOBAL EDUCATION
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v7i1.4661

Abstract

The current era of digitalisation has brought about changes in public communication within government institutions. This is also the case at the West Java Provincial Teacher and Education Personnel Centre (BBGTK Jabar), which is the technical implementation centre of the Ministry of Primary and Secondary Education (Kemendikdasmen) tasked with providing training and competency development for teachers and education personnel in the province of West Java. Public communication plays a role in every activity carried out by this institution. This study aims to analyse the positive and effective influence of endogenous variables, namely brand image and brand awareness, on exogenous variables, namely the performance of BBGTK Jabar, through social media engagement as a mediating variable. The type of research used is descriptive and verificative with an explanatory survey research method. The data used are primary and secondary data, where the primary data collection technique is through surveys, while secondary data are obtained through literature studies, journals, articles, and websites. The research population was determined using the Slovin formula with a margin of error of 10%, resulting in 100 respondents consisting of teachers and educational staff who are active users of BBGTK Jabar social media. The research instrument was measured using a 5-point Likert scale, and data analysis was performed using Structural Equation Modelling (SEM). The results of the analysis show that brand image and brand awareness have a direct positive and effective influence on BBGTK Jabar performance through social media engagement as a mediating variable.
Co-Authors A Halim Abdallah Al- Shreifeen, Iyad Abidin, Sunarti Adinugroho, Rifael Satrio Adiprimadana Sanjaya, Fanlia Agatha, Yusly Agus Triyanto Ahmad H Ahmad Hidayat Ahmad Nawawi Ahmad Toni, Ahmad Alexandre de Sousa Guterres Alifiya, Nesshi Amaliyah, Nurrohmatul Amin, Hayat Amirudin Amirudin Anathasia, Sophiana Enjellin Anggraini, Sofia Anny Nurbasari anwar, teguh aditia Aritonang, MGS. Armaini, Farisa Aryminanto, Andreas Asidiki, Muhamad Ilham Asnar, Etty Sofia Mariati Asrianto, Asrianto Atmoko, Heru Ayu Laili Rahmiyati Baehaqi Bambang Aw, Bambang agus Bambang Widarsono Beddu, Erniaty Cahyati, Myra Cesilia, Rosalina Dadih Supriadi, Dadih Dahlan, Salma Zaini Daniansah, Daniansah Daniel Happy Putra Dede Irving Maryanto Deden Indra Dinata, Deden Indra Dekrita Komarasakti Delaorent, Kevin Indra Dermawan, Diki Tri Bagus Dety Mulyanti Dewi Kania, Dewi Dewi Kurnia Dimas Ageng Prayogo Djalip, Indra Permanajaya Djogo, Ony Dongoran, Haddan Eddi Supriadi Effendi, Dahrul Effendi, Dahrul Eka Purwanda Eko Nugroho Aditiya Utama Putra El Vitra, Rina Eliza Techa Fattima, Eliza Techa Erlambang, Rio Yoga Etty Sofia Mariati Asnar Euis Yanti Supartika Fadjar, Achmad Fahnizar, Andika Faisal Rosady Fajar Wahyudi, Fajar Fandani, Mona Farida Yuliati, Farida Farida Yuliaty Fetrimen, Fetrimen Firdaus, Oktri Muhammad Firnando, Hendri Fitri Damayanti, Dian Fitriah Agustika Fitriana Fitriana Gusganda Suria Manda Gusriani, Lefrina Hadiansyah, Hadiansyah Hadiwijaya, Muhamad Irchamsyah Hamid, Zamroni Hartini, Jeanny Kathleen Hasanudin Hasanudin Hera Novia Herlambang, Hendi Hidayatullah, Agus Hidayatulloh, Helmy Imas Siti Masitoh Immanuel Puji Hosanna Asianski Imron Rosadi Ina Ratnasari, Ina Indriani Indriani Irawan Sugoro Ismawanti, Resty Isnajati, Louisiani Mansoni Ita, Margaretha Iyon Suyana J, Dedi Jaya, I Gusti Nyoman Trianantha Judijanto, Loso Jumiatun Jumiatun, Jumiatun Kadarisman, Sumeidi Kardoko , Hadi Karlinah, Alin Kartamihardja , Sobarna Kartamihardja, Sobarna Kartamiharja, Sobarna Kawaitouw, Leberina Khaidarmansyah, Khaidarmansyah Kokom k Komara, Erwan Krestopri, Bendra Kumorowani, Riyan Putri Kunkun, Kunkun L. Meily Kurniawidjaja Lesmana, Pandu Linda Septarina, Linda Lismawati, Dita Litau, Natasya Anggreine Lopulalan, Jopie Julius LULUK ASMAWATI M.A, Etty Sofia Maesari, Windi Malik, Rahadian Mansyur, Masykur H. Mardhiani, Yanni Dhiani Marhami, Marhami Mariyam Chairunisa Marsenta, Giyatri Maula, Kholida Atiyatul Maulamin, Taufan Mayasari, Indriani Mogi, Melati Rosaline Michaella Muhammad Iman Muhammad Syahrudin mulyani, sri rochani munggar, Puspa widyadari Mustoha, Mustoha Nesda, Ajeng Setia Nofiyanti, Ayu Lestari Nugroho, Taufan Nunung Nurhasanah Nunung Nuryani Nurdiansyah, Dian Hakip Nurhayati Nurhayati Nurkhairina, Nurkhairina Nurmala Nurmala Nurmartiani, Erika Nursoffa, Idris Nurulhuda, Elly Soraya Pandu Lesmana Paramata, Vip Pebriansyah, Aditya Philips, Grace Angela Pondang, Josafat Pradipta Utama, Andyan Prasetianto, Wisnu Pratama, Byan Muslim Pratama, Byan Muslim Pratama, Yudhistira Anugerah Prayogo, Dimas Ageng Primasa, Yustika Dian Purnamasari, Ari Tri Putrawan, Munawir Putri, Ratu Salmuna Mutiara R. Rina Novianty Ariawaty Rachmi Anasthasia Seriulna Rahadian Malik Rahman, Elan Zaelani Rahmasari, Herisa Ramadayanti, Wiwi Rasyid, Renaldi Prasetya Nagar Rianawati, Yuli Riawati, Neneng Ricky Agusiady Ridwan, Ridwan Rifa'i, Susan Irawan Rina Maria Hendriyani Ripka Margaretha Ponggele Rismita, Rismita Rosiyana, Rosiyana Rosyidah, Neneng Aida Royhatudin, Aat Rulia, Rulia Rum, Ira Adiyati S, Maman Sahana, Syahpikal Sahli, Indra Taufik Santi Santi Saputri, Olivia Saragih, Erick Gustaf Hamonangan Satriyo Dwi Atmoko Sawitri, Ken Sawitri Sedarmayanti, Sedarmayanti Selpiyana, Selpiyana Setiawan, Hayun Setiawati, Widya Setya Oktariana Siagian, Farida Chrisfina Sidqi, Abdul Gani Siregar, Sadrak Sitepu, Michi Siti Asiah Siti Balkis Siti Munawaroh Siti Nuraeni, Siti Siti Nurbaeti, Siti Sobarna Kartamiharja Sofia, Etty Sri Widyastuti Stefani, Shiela Sudrajat, Ceffy Rachmat Sugianto, Yogi Suhaemi, Ujang Suharsono, Teguh Nurhadi Suhendar Suhendar, Suhendar Sujana, Nanan Sumeidi Kadarisman Sundamanik, Siti Jamilah Syahidin, Rukhiyat Syihabudin, Tubagus Tambunan, Irisanna Taufik Zulfikar thaib, Muprihan Thungari, Grace Imelda Triana, Ida Ayu Trisnahada, Trisnahada Trisnawati, Nana Utojo, Widjajanti Utoyo, Widjajanti Vip Paramarta Wahid, Ayi Wartini Wartini, Wartini Widjayanto, Bambang Agus Widjayanto, Bambang Agus Wirabarata,  I gede Made Wirawan, Chevie Witarsa, Doni Romdhoni Yualiaty, Farida Yudha, Firman Mighty Yuli Sugiarti, Diyah Yulianty, Farida Yulius, L. Arif Firiandri Yuliyaty, Farida Yuyun Yuniarsih Zaelani Rahman, Elan Zaitur Rahem, Zaitur Zakaria Kuswara Zulfa Fitri Ikatrinasari