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All Journal Jurnal Manajemen Terapan dan Keuangan Journal of Information System, Applied, Management, Accounting and Research At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam JURNAL EKSBIS Jurnal Informatika Ekonomi Bisnis Abdi Masyarakat Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) Jurnal Nasional Manajemen Pemasaran dan SDM JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Ekonomi Utama (Juria) Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Journal of Artificial Intelligence and Digital Business Jurnal Pengabdian Kepada Masyarakat TRIMAS: Jurnal Inovasi dan Pengabdian Kepada Masyarakat Innovative: Journal Of Social Science Research Jurnal Manajemen Sistem Informasi Jurnal Informatika Ekonomi Bisnis Sinergi International Journal of Management and Business IJEB Kriez Academy KISA INSTITUE : Journal of Economics, Accounting, Business, Management, Engineering and Society Jesocin : Journal of Jabar Economic Society Networking Forum Al-Ihtiram: Multidisciplinary Journal of Counseling and Social Research Commercium: Journal of Business and Management Jurnal Inspirasi Ilmu Manajemen
Sikki, Nurhaeni
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Analysis of Consumer Behavior in Choosing Quality Imported Used Goods Widianti, Wiwin; Sikki, Nurhaeni; Guterres, Alexandre de Sousa
Sinergi International Journal of Management and Business Vol. 2 No. 2 (2024): May 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v2i2.235

Abstract

This research is entitled "Analysis of Consumer Behavior in Choosing Imported Quality Used Goods". The aim of this research is to find out how consumers behave in choosing imported quality used goods, to find out the quality of imported quality used goods and to find out how traders maintain consumers' buying interest in choosing imported quality used goods. This research uses qualitative research using a descriptive approach, by conducting observations, interviews and documentation. The results of this research show that consumer behavior in choosing imported quality used goods is influenced by various factors, including the price of the goods being sold is relatively cheap, the quality of the goods is still good and suitable for use, there are many types of goods to choose from, and this is one of the factors in choosing used clothes at the Cimol Gedebage market. The results of this questionnaire interview show that the quality of imported used goods has good material quality, although not 100%, but in terms of suitability it is still very suitable for use. The results of this interview questionnaire are that several used goods sellers at the Cimol Gedebage market will first approach their consumers so that they feel comfortable and want to buy goods from the shop again.
ANALISIS KEPEMIMPINAN TERHADAP EFISIENSI PENCAPAIAN TUJUAN PERUSAHAAN: STUDI KASUS KETUA DIVISI CSR PT. BUKIT ASAM Pratama, Yudhistira Anugerah; Putri, Ria Hutami; Nurokhim, Fathur Rhohman; Sikki, Nurhaeni
Jurnal Inspirasi Ilmu Manajemen Vol 3 No 1 (2024): Jurnal Inspirasi Ilmu Manajemen
Publisher : Program Studi Magister Manajemen, Direktorat Pascasarjana, Universitas Sangga Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/jiim.2024.3.1.3056

Abstract

To achieve efficiency in achieving organizational goals, leaders can apply five dimensions of leadership based on strategic vision, communication, member development, effective division and tasks, and objective work evaluation. This study describes five dimensions of leadership in the CSR Division of Bukit Asam Company. The study used qualitative descriptive methods using interviews and secondary data. The results showed that the head of CSR Division of Bukit Asam Company has implemented five dimensions of leadership, thus having a significant positive impact, both performance and reputation. In this case, the head of CSR Division of Bukit Asam Company needs to maintain and improve its ability to lead in order to achieve the goals of the CSR Division of Bukit Asam Company efficiently.
Pengaruh Platform Jual Beli Online Terhadap Perilaku Konsumen Pada Perawat Rumah Sakit Bhayangkara Setukpa Polri Sikki, Nurhaeni; Indriyani, Devi; Suwartika, Wawat; Maulana, Fajar; Solihin, Khoirul; Suarman, M Dani; Putra, Angga Tri Adi; Kristi, I Sildani
Journal of Information System, Applied, Management, Accounting and Research Vol 9 No 1 (2025): JISAMAR (December-February 2025)
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52362/jisamar.v9i1.1731

Abstract

This study aims to analyze the influence of online shopping platforms on consumer behavior among employees of Rumah Sakit Bhayangkara Setukpa Polri. Using a quantitative approach, data were collected through questionnaires distributed to 100 employees as respondents. Data analysis was conducted using simple linear regression to identify the significant impact of online shopping platforms on purchasing decisions and shopping frequency. The results indicate that the use of online shopping platforms has a positive and significant effect on consumer behavior. These findings are expected to provide insights for hospital management in understanding the consumption trends of their employees.
Antusiasme Netizen Indonesia Sebagai Endorsement Alami PSSI Dalam Menarik Minat Pemain Naturalisasi Bergabung Dalam Timnas Indonesia Agustian, Fitrah; Sikki, Nurhaeni; Ilham, Muhammad; Sulistiana, Risa; Missa, Rony Rikus; Rizki, Andi Aulya; Ariyani, Alisiah Rezky
Journal of Information System, Applied, Management, Accounting and Research Vol 9 No 1 (2025): JISAMAR (December-February 2025)
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52362/jisamar.v9i1.1732

Abstract

This study aims to analyze the naturalization policy of football players in the Indonesian National Team, especially in the era of Shin Tae-yong's coaching. Through literature studies and media analysis, this study will examine the impact of the naturalization policy on improving the quality of the Indonesian National Team, internal team dynamics, potential conflicts that arise, and the influence of the enthusiasm of Indonesian netizens who act as natural endorsements for PSSI in attracting the interest of naturalized players to join the Indonesian National Team, in other words that these Indonesian netizens become natural digital marketing for PSSI to attract the interest of talented Indonesian diaspora players abroad to join the Indonesian National Team. This study concludes that the enthusiasm of netizens is a valuable asset for PSSI in an effort to strengthen the Indonesian National Team. In addition, this study will also provide recommendations for improving the naturalization policy so that it can be more optimal in improving the achievements of the Indonesian National Team.
Analisis Model E-Bisnis B2C ada Perusahaan Teknologi di Indonesia Sikki, Nurhaeni; Gerhana, Hana; Herlaman, Jendry; Ratih, N.; Liana, Lia; Permana, Iskandar; Tija, Irmansyah; mirzaq, mirzaq
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 5 No. 4 (2024): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v5i4.2524

Abstract

This study aims to analyze the B2C e-business model implemented by technology companies in Indonesia and identify the factors influencing its success and the challenges faced during its implementation. The B2C (Business-to-Consumer) e-business model has grown rapidly with internet penetration and smartphone usage in Indonesia. Additionally, government policies and the digitalization of SMEs have been key factors in the country's growth of the e-commerce industry. This research uses a literature review and descriptive analysis method, gathering secondary data from industry reports, journals, and data from leading e-commerce companies in Indonesia. The results show that the success of the B2C model in Indonesia is significantly influenced by consumer trust, intense competition between companies, and the logistical infrastructure that remains a challenge. Furthermore, technologies such as AI and blockchain can enhance the customer experience and improve data management systems. Large companies like Tokopedia and Bukalapak have demonstrated that the development of the right strategy can help them maintain their market share. Still, they also face challenges related to declining profit margins due to aggressive customer acquisition strategies. Looking ahead, global market expansion and the empowerment of SMEs will be crucial to ensuring sustainable growth for the B2C e-business model in Indonesia. This study is expected to provide insights for policymakers and industry players in formulating more effective strategies to optimize the potential of e-commerce in Indonesia.
Pengaruh Kualitas Layanan Terhadap Kepuasan Pelanggan Serta Dampaknya Pada Loyalitas Pelanggan E -Commerce Shopee Sikki, Nurhaeni; Ernawati, Ernawati; Kartina, Hana Betel; Jacob, Lodia Antonia; Nasution, Caesar Rayhand Arrafif; Suriansyah, Suriansyah; Lusito, Tri Astrit; Prasetyo, Tri Wahyu
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 5 No. 4 (2024): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v5i4.2525

Abstract

This study investigates the impact of service quality on customer satisfaction and its subsequent effect on Shopee e-commerce customer loyalty. Primary data were collected through questionnaires distributed to respondents and analyzed using path analysis with the SmartPLS 3.0 application. The findings indicate that service quality plays a significant role in influencing customer satisfaction, highlighting its importance as a key determinant in the e-commerce service landscape. However, the research also reveals that service quality does not directly affect customer loyalty. Instead, customer satisfaction acts as a critical mediator that significantly influences customer loyalty. These insights suggest that while improving service quality is essential, fostering customer satisfaction is even more pivotal for retaining loyal customers in the competitive e-commerce market. By focusing on enhancing the overall satisfaction of its users, Shopee can strengthen customer loyalty and maintain its competitive edge. The study underscores the interconnectedness of these factors and provides valuable recommendations for businesses aiming to improve customer experiences and sustain long-term growth in the digital marketplace.
Pengaruh Strategi Pemasaran dan Kualitas Layanan Terhadap Keputusan Pemilihan Sekolah: (Studi Kasus Pada Kelas X di SMK Negeri 1 Kuripan) Sikki, Nurhaeni; Makbul, Aktris Monika Favorit; Juanda, Agus; Akhifin, Akhifin; Harahap, Linda Rahmadhani; Klarita, Endi Liani; Amalia, Anggi; Rifal, Dwiki Indar
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 5 No. 4 (2024): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v5i4.2534

Abstract

This research examines the influence of Marketing Strategy and Service Quality on School Selection Decisions (Case Study in Class X at SMK Negeri 1 Kuripan). This research used multiple linear regression analysis and involved a population of 133 students. The decision to choose a school is the dependent variable, while the independent variables are marketing strategy and service quality. Marketing strategy dimensions include market segmentation, market promotion, positioning, information distribution. Service quality is categorized into five dimensions: reliability, responsiveness, assurance, empathy, physical evidence. School selection decisions consist of information factors, price factors, school quality factors, and facility factors. Data collection was carried out using observation and questionnaires. Various statistical methods, such as partial hypothesis testing, simultaneous analysis, and coefficient of determination, should be used in this research. The research results show that marketing strategy partially influences school selection decisions. Service quality influences school selection decisions. marketing strategy and service quality simultaneously influence school selection decisions
Pelatihan dan Pendampingan Penggunaan Teknologi untuk Pengolahan Kripik Mangga Gedong Gincu di Desa Jembarwangi, Sumedang Sikki, Nurhaeni; Hersusetiyati; Zaelani, Pupi Indriati; Sari, Ratna Deli; Kusuma, Ajeng Nisa; Wijaya, Wisnu; Putri, Cantika Dea Nurlaela; Ihwani, Najmi; Muzakki, Ahmad; Maulana, Salas Iqbal
TRIMAS: Jurnal Inovasi dan Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2024): Trimas: Jurnal Inovasi dan Pengabdian Kepada Masyarakat
Publisher : Indra Institute Research & Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58707/trimas.v4i2.1015

Abstract

Program pengabdian kepada masyarakat (PKM) ini dilaksanakan di Desa Jembarwangi, Kecamatan Tomo, Kabupaten Sumedang, Jawa Barat, yang dikenal sebagai salah satu daerah penghasil buah eksotis, yaitu Mangga Gedong Gincu. Desa ini menghadapi masalah besar ketika musim panen tiba, terutama karena banyak buah mangga yang tidak memenuhi standar ekspor (grade Ab1) maupun lokal (grade Ab2), sehingga menyebabkan penumpukan buah yang akhirnya membusuk dan berpotensi mencemari lingkungan. Untuk mengatasi persoalan tersebut sekaligus meningkatkan perekonomian desa, dana Hibah PKM DRTPM Kemenristek tahun 2024 bersama Universitas Sangga Buana YPKP Bandung mendukung pengembangan produk kripik mangga Gedong Gincu di Desa Jembarwangi, agar dapat dipasarkan dengan baik dan memberikan manfaat ekonomi yang signifikan. Metode yang digunakan dalam kegiatan ini meliputi demonstrasi langsung proses pembuatan kripik, diskusi interaktif, dan pelatihan praktis yang melibatkan masyarakat. Hasil dari kegiatan ini menunjukkan respon positif dari peserta, namun dibutuhkan pendampingan lanjutan untuk memastikan hasil yang lebih maksimal. Hasil dari kegiatan pelatihan ini dibahas dalam artikel berjudul "Pelatihan dan Pendampingan Penggunaan Teknologi untuk Pengolahan Kripik Mangga Gedong Gincu di Desa Jembarwangi, Sumedang."
Peran Guru Dalam Meningkatkan Mutu Kegiatan Belajar Mengajar di Era Sistem Informasi pada Boarding School Tri Sukses Generus Kota Balikpapan Muhaeni, Budi; Yuliwulansih, Haryani; Siampa, Vindy Nugraha; Utami, Reski; Gladys, Febrina; Avianti, Astri; Pratiwi, Hanameyra; Nabila, Dea; Sikki, Nurhaeni
Journal of Information System, Applied, Management, Accounting and Research Vol 9 No 1 (2025): JISAMAR (December-February 2025)
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52362/jisamar.v9i1.1743

Abstract

Boarding School is an alternative form of education that combines formal student education in schools and strengthening religious character in Islamic boarding schools [1]. Tri Sukses Generus Boarding School, Balikpapan City also does the same thing, which is emphasized by its vision: Having Good Morals, Being Alim-Faqih, Being Independent Based on Religious Professionalism, Science and Technology and Having Environmental Insight This study aims to analyze the role of teachers in improving the quality of teaching and learning activities in the information system era. In collecting data, researchers used observation, interview and document analysis methods to understand existing phenomena, such as manual management of student learning outcomes, unmeasurable student progress, and less integrated reporting. This study concludes that the implementation of an integrated learning information system can support the analysis of academic, non-academic, and administrative data, thereby increasing the effectiveness of education management. Therefore, it is recommended that Tri Sukses Generus Boarding School develop an information system according to the needs that have been identified, provide training to teachers to improve digital competence, and conduct periodic evaluations of the implementation of the information system.
Implementasi dan Pengembangan E-Bisnis Terhadap Kemajuan Kurikulum di Era Digital di Islamic Primary School Ibnu Sina Cikarang Selatan Sikki, Nurhaeni; Mukti, Aryani Kusuma; Abubekar, Udin; Syarifudin; Tjandring, Yuni Cynthia Dewi
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 1 (2025): Februari 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i1.3576

Abstract

The advancement of education in the digital era requires adjustments and breakthroughs in line with technological developments to create an effective and efficient learning environment. One of the most crucial factors in achieving this progress is the implementation of e-business, which integrates technology into the use and renewal of curricula. This study aims to analyze the impact of e-business implementation and development on curriculum advancement at Islamic Primary School Ibnu Sina in Cikarang Selatan. The curriculum at this institution is the result of collaboration between two different organizations, namely Yayasan Ibnu Sina Al-Fatih and Masqod Dirghoem Academy. The primary focus of this research is to explore how e-business, through the use of technology and digital platforms, enhances the quality and relevance of the curriculum while also improving the teaching experience of educators. This study employs a qualitative method with a case study approach at Islamic Primary School Ibnu Sina in Cikarang.
Co-Authors Abubekar, Udin Achmad Noerkhaerin Putra Adang Haryaman Afiani, Akzir Fitri Agung Prabowo, Hanif Agustian, Fitrah Agustini Agustini, Agustini Ahmad Muzakki Aisyah, Sitti Nur Akhifin, Akhifin Alif , Danendra Favian Amalia, Anggi Amanda, Dea Andrian, Rangga Anshari, Kamal Ardyansyah, Mukhlas Arif Rahman Ariyani, Alisiah Rezky Assegaf, Muhammad Iqbal Astuti, Melani Tri Avianti, Astri Ayu Laili Rahmiyati Ayu Renatasari, Distya Bakhita, Rona Maulidia Bramanto, R. Handi Budiawan, Likha Navadiani Chasanah, Rima Huswatun Chintiyani, Fitri Choiri Rohmawan, Hanung Darmawan, Widiyah Depi, Jeanne Nurtami Devi Indriyani Diana Pratiwi, Teggy Diana Pratiwi2 Dina, Soneta Dotulong, Dean Joshua Eddi Supriadi Ernawati Ernawati Eva Rachmawati Fadhilah, Murni Fadill Akbar, Muhammad Fansari, Riska Fitriani Zenab Farhanah, Raden Farhanah, Raden Firra Farida Yuliaty Fatmasari, Raden Roro Fauziah Fauziah Febrina, Dara Meutia Ayu Fikhrin, Mochammad Ghalib Firdaus, Ridwan Tho At Firmansyah, Muhammad Lutfi Fitrianti, Nida Garnida Gerhana, Hana Gladys, Febrina Goncalves, Manuel Gunawan, Putri Kurnia Gunawan, Yanyan Guterres, Alexandre de Sousa H, Rahma Indhytsania Haerunnisa, Indah Harahap, Linda Rahmadhani Hartono, Muhammad Hartono, Muhammad Reno Hasibuan, Puji Lestari Hasna, Nisrina Hayya, Lidya Nur Herijanto, Budyawan Herlaman, Jendry Hersusetiyati Hersusetiyati, Hersusetiyati Heryani, Ridha Fitria Hidayat, Syarif Azwar HR, Leni Nuraeni Ihwani, Najmi Imas Siti Masitoh Indhytsania H, Rahma Indrawati, Ai Wiwin Istyadzah, Mystah Jacob, Lodia Antonia Juanda, Agus Karlina, Nova Kartina, Hana Betel Kasyati, Kasyati Khaneisya, Rashell Puteri Klarita, Endi Liani Kristi, I Sildani Kusuma, Ajeng Nisa Kusyanto, Fahmi Abdullah Lesmana, Angga Prasetya Lestari, De Luh Pratiwi Angganing Liana, Lia Lusito, Tri Astrit Makbul, Aktris Monika Favorit Malik, Rahadian Mandala, Nesha Adelina Maulana, Fajar Maulana, Salas Iqbal Mayusip, Billy mirzaq, mirzaq Missa, Rony Rikus Mudiansyah, Aris Muhaeni, Budi Muhammad Hidayat Muhammad Ilham Mukti, Aryani Kusuma Mulyeni, Sri Mustoha, Mustoha Nabila, Dea Nahuri, Sasinta Bela Naja, Nadia Syahran Najarudin, Muhammad Nasution, Caesar Rayhand Arrafif Nasution, Nurul Fitria Nuraida, Irma Nurjaman, Maman Nurliah, Lien Nurokhim, Fathur Rhohman Permana, Iskandar Prabowo, Eric Satrio Adi Pramudani, Nadia Prasetyo, Tri Wahyu Pratama, Dewi Yulianti Pratama, Yudhistira Anugerah Pratiwi, Hanameyra Prihatin, Dewi Mustikaning Purba, Muhammad Arsyad Purwantiningsih, Meiyanti Pusparani, Kinanti Vionanda Puspita, Nike Putra, Angga Tri Adi Putri, Anugera Septidwi Putri, Aulia Salsabila Putri, Cantika Dea Nurlaela Putri, Liska Zahara Putri, Ria Hutami Rachman, Muhamad Rachmansyah, Farhan Rachmat, Andri Kusmayadi Rahayu, Hanny Rahmawati, Feti Ramadhan, Mochamad Zibran Haykal Ratih, N. Ratna Deli Sari Ratna Deli Sari Ratnajaya, Aep Restiani, Laela Sari Rifal, Dwiki Indar Rizki, Andi Aulya Rusdianthi, Rani Sabila, Silsi Sahrial, Endi Samsu, Ridha Aprillah Sandra Irawaty Santi Santi Sanusi, Nunung Sari, Desi Mayang Sari, Euis Ayu Indah Purnama Sari, Rahmi Rachmawati Sari, Yulia Puspita Shabrina, Nadia Sarah Shintya Dewi, Maria Siampa, Vindy Nugraha Sifa Fauziah, Sifa Silalahi, Jonsinar Soares, Elsa Da Costa Soares, Sebastiao Barreto De Carvalho Solihin, Khoirul Suarman, M Dani Suciantoro, Wasis Sulistiana, Risa Supriadi, Drajat Suriansyah, Suriansyah Suwartika, Wawat Suyanto Suyanto Syafrizal, Asnita Putri Syahidin, Rukhiyat Syarifudin Taliudin, Yusuf Tija, Irmansyah Tjandring, Yuni Cynthia Dewi Tri Astuti Triandi Kuseno Triani Putri, Melati Tsani Putri, Meitri Tumbas, Gradiana Utami, Reski Vip Paramarta Wagino Wahyudin Wahyudin Wahyuni, Silvy Dwi Waraney Mamengko, Waraney Wardana, Hendra Wibawa, Made Sabda Adi Widianti, Wiwin Widjaja, Trees Nia Sari Wijaya, Sandra Tiara Wisnu Wijaya Wulandari, Apriliana Ayu Yanti, Neneng Trisna Yinnie, Celine Yuliwulansih, Haryani Yuyun Yuniarsih Zaelani, Pupi Indriati Zaenal Aripin