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All Journal Jurnal Manajemen Terapan dan Keuangan Journal of Information System, Applied, Management, Accounting and Research At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam JURNAL EKSBIS Jurnal Informatika Ekonomi Bisnis Abdi Masyarakat Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) Jurnal Nasional Manajemen Pemasaran dan SDM JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Ekonomi Utama (Juria) Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Journal of Artificial Intelligence and Digital Business Jurnal Pengabdian Kepada Masyarakat TRIMAS: Jurnal Inovasi dan Pengabdian Kepada Masyarakat Innovative: Journal Of Social Science Research Jurnal Manajemen Sistem Informasi Jurnal Informatika Ekonomi Bisnis Sinergi International Journal of Management and Business IJEB Kriez Academy KISA INSTITUE : Journal of Economics, Accounting, Business, Management, Engineering and Society Jesocin : Journal of Jabar Economic Society Networking Forum Al-Ihtiram: Multidisciplinary Journal of Counseling and Social Research Commercium: Journal of Business and Management Jurnal Inspirasi Ilmu Manajemen
Sikki, Nurhaeni
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Implementasi E-Bisnis Digital Marketing And Branding Terhadap Alur Informasi Pelayanan Sekolah (Islamic Primary School Ibnu Sina Cikarang Selatan Bekasi) Mukti, Aryani Kusuma; Chasanah, Rima Huswatun; Prihatin, Dewi Mustikaning; Rusdianthi, Rani; Afiani, Akzir Fitri; Sikki, Nurhaeni
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 1 (2025): Februari 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i1.3655

Abstract

Advances in digital technology have encouraged various sectors to adopt innovations to increase efficiency, including in the field of education. E-business, which refers to the use of digital technology in various business processes, is now a strategic solution to support more optimal management of information and services. This research aims to evaluate the implementation of e-business through digital marketing and branding in improving the flow of service information at Ibnu Sina Islamic Primary School, South Cikarang, Bekasi. The background to this research is the need for schools to make optimal use of digital technology in internal and external communications, including PPDB activities, interactions with student parents, dissemination of announcements, and regular publication of content. The problem formulation focuses on how effective the online system is in increasing information efficiency and building the school's image. The approach used in this research is a qualitative method, carried out through interviews, observation and analysis of digital documents. The research results show that the use of digital devices, such as school iPhones, as well as the use of social media have succeeded in increasing communication efficiency, expanding the reach of information, and strengthening the school's image in the eyes of the public. The conclusion of this research is that effective integration of e-business technology can support fast, transparent and professional information management. This research recommendation includes the development of school-specific applications to maximize digital-based services.
STRATEGI UNTUK MERAIH KEUNGGULAN KOMPETITIF DALAM E-BUSINESS: STUDI KASUS PADA META Sikki, Nurhaeni; Sari, Desi Mayang; Putri, Anugera Septidwi; Supriadi, Eddi; Nurjaman, Maman; Haerunnisa, Indah; Firmansyah, Muhammad Lutfi; Wagino, Wagino; Wahyuni, Silvy Dwi
Journal of Information System, Applied, Management, Accounting and Research Vol 9 No 1 (2025): JISAMAR (December-February 2025)
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52362/jisamar.v9i1.1759

Abstract

The internet has experienced phases of growth, decline and growth again. Not many companies that are involved in E-Business are able to adapt to the life cycle experienced by the internet. One company that is able to adapt and succeed in doing business in the internet life cycle is Meta Platforms. This article tries to identify strategies built by Meta Platforms to achieve competitive advantage in doing business in the internet era. This paper finds that Meta Platforms implements a strategy by building technological infrastructure and acquiring various media that enable people to connect, share and collaborate more easily in cyberspace so that it can help people connect and share what they want with anyone in the world . The strategy built by Meta Platforms is able to bring competitive advantage by forming new "rules" in online business (E-Business) competition.
PENGARUH BRAND AWARNESS DAN ONLINE CUSTOMER REVIEW TERHADAP MINAT BELI BRAND SKINTIFIC PADA MAHASISWI PASCASARJANA UNIVERSITAS SANGGA BUANA YPKP BANDUNG ANGKATAN 2024/2025 Rachmat, Andri Kusmayadi; Amanda, Dea; Astuti, Melani Tri; Ramadhan, Mochamad Zibran Haykal; Shabrina, Nadia Sarah; Yanti, Neneng Trisna; Hasibuan, Puji Lestari; Sikki, Nurhaeni
Journal of Information System, Applied, Management, Accounting and Research Vol 9 No 1 (2025): JISAMAR (December-February 2025)
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52362/jisamar.v9i1.1762

Abstract

This research aims to analyze the influence of brand awareness and online customer reviews on the purchase interest in Skintific beauty products among postgraduate students of Universitas Sangga Buana YPKP Bandung, class of 2024/2025. The research method used is quantitative with a survey approach, involving a sample of 98 respondents selected purposively. Data were collected through an online questionnaire consisting of measurement scales for brand awareness, online customer reviews, and purchase intention. The research results show that brand awareness has a positive and significant impact on purchase interest, where the higher the consumer awareness of the Skintific brand, the greater their interest in buying the product. In addition, online customer reviews were also found to have a positive and significant impact on purchase intention, where online customer reviews play an important role in shaping trust and purchase decisions. Regression analysis shows that both variables, brand awareness and online customer review, simultaneously have a significant impact on consumer purchase intention. This research underscores the importance of marketing strategies that prioritize increasing brand awareness and managing online reviews to drive purchase interest among young consumers, particularly among postgraduate female students. These findings have implications for Skintific's management in designing more effective marketing campaigns in the digital era.
Strategi Peningkatan Daya Saing PT Borneo Alumina Indonesia pada Bidang Industri Alumina Refinery di Indonesia Sikki, Nurhaeni; Kuseno, Triandi; Wijaya, Sandra Tiara; Soares, Sebastiao Barreto De Carvalho; Hidayat, Syarif Azwar; Taliudin, Yusuf; Sahrial, Endi
Journal of Information System, Applied, Management, Accounting and Research Vol 9 No 1 (2025): JISAMAR (December-February 2025)
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52362/jisamar.v9i1.1756

Abstract

The alumina refinery industry in Indonesia faces global challenges and opportunities, necessitating a robust strategic framework to enhance competitiveness. This study analyzes the internal and external factors affecting PT Borneo Alumina Indonesia (BAI) using the IFAS and EFAS frameworks. An IFAS score of 2.81 highlights significant internal strengths, such as state-owned enterprise support, modern technology, and a strategic location, despite weaknesses like reliance on local human resources and high initial operational costs. An EFAS score of 3.32 underscores substantial opportunities from government policies and growing global market demand, outweighing threats such as price fluctuations and geopolitical risks. The analysis places PT BAI in Quadrant I of the SWOT matrix, recommending an aggressive growth strategy through market expansion, product diversification, international collaboration, and infrastructure optimization. This strategic approach is expected to enhance PT BAI’s competitiveness and support sustainable growth in the alumina refining industry.
Optimalisasi Pengadaan Dan Pemeliharaan Alat Kesehatan Untuk Meningkatkan Pelayanan Di Rsud Pagelaran Kabupaten Cianjur Sikki, Nurhaeni; Nahuri, Sasinta Bela; Lestari, De Luh Pratiwi Angganing; Darmawan, Widiyah; Assegaf, Muhammad Iqbal; Fansari, Riska Fitriani Zenab; Putri, Aulia Salsabila; Wibawa, Made Sabda Adi; Puspita, Nike
Journal of Information System, Applied, Management, Accounting and Research Vol 9 No 1 (2025): JISAMAR (December-February 2025)
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52362/jisamar.v9i1.1757

Abstract

Quality healthcare requires the availability and optimal condition of medical devices. This study aimed to describe the medical device procurement and maintenance system at Pagelaran Regional General Hospital (RSUD Pagelaran) in Cianjur Regency and to identify supporting and inhibiting factors in its optimization. Using a qualitative descriptive approach, data were collected through in-depth interviews, observations, and document reviews. The results showed several constraints, including suboptimal procurement planning, limited budget, and a lack of skilled human resources in medical equipment maintenance. This study recommends optimization strategies, including needs-based planning improvements, enhanced human resource competency, utilization of information technology to monitor the use and maintenance of medical devices.
Pengaruh Program Flash Sale Terhadap Perilaku Pembelian Implusif Dan Loyalitas Konsumen Pada Platform E-Commerce Shopee: (Studi Kasus Kampanye Shopee 12.12) Najarudin, Muhammad; Andrian, Rangga; Lesmana, Angga Prasetya; Heryani, Ridha Fitria; Restiani, Laela Sari; Nuraida, Irma; Sikki, Nurhaeni
Astina: Jurnal Ekonomi Utama Vol 4 No 1 (2025): Jurnal Ekonomi Utama (Juria)
Publisher : CV. Astina Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55903/juria.v4i1.241

Abstract

Perkembangan e-commerce di Indonesia telah membawa perubahan signifikan dalam pola belanja konsumen. Salah satu strategi pemasaran yang banyak digunakan adalah program flash sale, seperti yang diterapkan dalam kampanye Shopee 12.12. Penelitian ini bertujuan untuk menganalisis dampak program flash sale terhadap perilaku pembelian impulsif dan loyalitas konsumen pada platform Shopee. Menggunakan pendekatan kuantitatif, data dikumpulkan melalui survei online dari 100 responden pengguna aktif Shopee. Analisis data dilakukan menggunakan uji regresi linier untuk mengetahui hubungan antara variabel. Hasil penelitian menunjukkan bahwa program flash sale berkontribusi secara signifikan terhadap pembelian impulsif, namun dampaknya terhadap loyalitas konsumen lebih terbatas. Penelitian ini memberikan wawasan bagi pengelola e-commerce dalam merancang strategi pemasaran yang efektif.
The Influence Of Business Ethics Practices On Generation Z Customer Satisfaction On Shopee E-Commerce Application Rachman, Muhamad; Sikki, Nurhaeni
Commercium : Journal of Business and Management Vol. 2 No. 3 (2024): August 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v2i3.343

Abstract

This research is titled "The Influence of Business Ethics Practices on Generation Z Customer Satisfaction on Shopee E-Commerce Applications". This research aims to find out business ethics in Shopee E-Commerce, to find out customer satisfaction in Shopee E-Commerce and to find out how much business ethics influence customer satisfaction in Shopee E-Commerce. This study uses a quantitative method with a type of research. Sampling is using error sampling with a sample of 100 people. Data analysis techniques are descriptive and inferential tests and simple linear regression. The conclusion of this study is that the Influence of Business Ethics Practices on Generation Z Customer Satisfaction on the Shopee E-Commerce Application is included in the good category. So there needs to be other factors developed for further research.
Implementasi dan Pengembangan E-Bisnis Terhadap Kemajuan Kurikulum di Era Digital di Islamic Primary School Ibnu Sina Cikarang Selatan Sikki, Nurhaeni; Mukti, Aryani Kusuma; Abubekar, Udin; Syarifudin; Tjandring, Yuni Cynthia Dewi
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 1 (2025): Februari 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i1.3576

Abstract

The advancement of education in the digital era requires adjustments and breakthroughs in line with technological developments to create an effective and efficient learning environment. One of the most crucial factors in achieving this progress is the implementation of e-business, which integrates technology into the use and renewal of curricula. This study aims to analyze the impact of e-business implementation and development on curriculum advancement at Islamic Primary School Ibnu Sina in Cikarang Selatan. The curriculum at this institution is the result of collaboration between two different organizations, namely Yayasan Ibnu Sina Al-Fatih and Masqod Dirghoem Academy. The primary focus of this research is to explore how e-business, through the use of technology and digital platforms, enhances the quality and relevance of the curriculum while also improving the teaching experience of educators. This study employs a qualitative method with a case study approach at Islamic Primary School Ibnu Sina in Cikarang.
Implementasi E-Bisnis Digital Marketing And Branding Terhadap Alur Informasi Pelayanan Sekolah (Islamic Primary School Ibnu Sina Cikarang Selatan Bekasi) Mukti, Aryani Kusuma; Chasanah, Rima Huswatun; Prihatin, Dewi Mustikaning; Rusdianthi, Rani; Afiani, Akzir Fitri; Sikki, Nurhaeni
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 1 (2025): Februari 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i1.3655

Abstract

Advances in digital technology have encouraged various sectors to adopt innovations to increase efficiency, including in the field of education. E-business, which refers to the use of digital technology in various business processes, is now a strategic solution to support more optimal management of information and services. This research aims to evaluate the implementation of e-business through digital marketing and branding in improving the flow of service information at Ibnu Sina Islamic Primary School, South Cikarang, Bekasi. The background to this research is the need for schools to make optimal use of digital technology in internal and external communications, including PPDB activities, interactions with student parents, dissemination of announcements, and regular publication of content. The problem formulation focuses on how effective the online system is in increasing information efficiency and building the school's image. The approach used in this research is a qualitative method, carried out through interviews, observation and analysis of digital documents. The research results show that the use of digital devices, such as school iPhones, as well as the use of social media have succeeded in increasing communication efficiency, expanding the reach of information, and strengthening the school's image in the eyes of the public. The conclusion of this research is that effective integration of e-business technology can support fast, transparent and professional information management. This research recommendation includes the development of school-specific applications to maximize digital-based services.
Kepuasan Pasien sebagai Kunci Loyalitas: Studi di Rumah Sakit Tingkat IV Madiun Suciantoro, Wasis; Sikki, Nurhaeni; Rahmiyati, Ayu Laili
Innovative: Journal Of Social Science Research Vol. 5 No. 2 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i2.18508

Abstract

Loyalitas pasien merupakan indikator kunci dalam menilai efektivitas layanan rumah sakit, karena pasien yang loyal lebih cenderung kembali dan merekomendasikan layanan kepada orang lain. Penelitian ini menganalisis pengaruh mutu pelayanan dan fasilitas rumah sakit terhadap loyalitas pasien dengan kepuasan pasien sebagai variabel mediasi di Rumah Sakit Tingkat IV Madiun, khususnya pada pasien rawat jalan. Dengan pendekatan kuantitatif, penelitian ini menggunakan metode Partial Least Squares-Structural Equation Modeling (PLS-SEM) untuk menguji hubungan antar variabel. Data dikumpulkan melalui kuesioner dari 144 pasien rawat jalan yang dipilih menggunakan teknik purposive sampling. Hasil penelitian mengungkapkan bahwa mutu pelayanan dan fasilitas rumah sakit secara signifikan mempengaruhi kepuasan pasien, yang selanjutnya berperan sebagai mediasi dalam meningkatkan loyalitas pasien. Implikasi penelitian ini menekankan pentingnya peningkatan mutu layanan dan fasilitas rumah sakit sebagai strategi untuk meningkatkan loyalitas pasien serta memberikan wawasan teoritis mengenai peran kepuasan pasien dalam model hubungan ini.
Co-Authors Abubekar, Udin Achmad Noerkhaerin Putra Adang Haryaman Afiani, Akzir Fitri Agung Prabowo, Hanif Agustian, Fitrah Agustini Agustini, Agustini Ahmad Muzakki Aisyah, Sitti Nur Akhifin, Akhifin Alif , Danendra Favian Amalia, Anggi Amanda, Dea Andrian, Rangga Anshari, Kamal Ardyansyah, Mukhlas Arif Rahman Ariyani, Alisiah Rezky Assegaf, Muhammad Iqbal Astuti, Melani Tri Avianti, Astri Ayu Laili Rahmiyati Ayu Renatasari, Distya Bakhita, Rona Maulidia Bramanto, R. Handi Budiawan, Likha Navadiani Chasanah, Rima Huswatun Chintiyani, Fitri Choiri Rohmawan, Hanung Darmawan, Widiyah Depi, Jeanne Nurtami Devi Indriyani Diana Pratiwi, Teggy Diana Pratiwi2 Dina, Soneta Dotulong, Dean Joshua Eddi Supriadi Ernawati Ernawati Eva Rachmawati Fadhilah, Murni Fadill Akbar, Muhammad Fansari, Riska Fitriani Zenab Farhanah, Raden Farhanah, Raden Firra Farida Yuliaty Fatmasari, Raden Roro Fauziah Fauziah Febrina, Dara Meutia Ayu Fikhrin, Mochammad Ghalib Firdaus, Ridwan Tho At Firmansyah, Muhammad Lutfi Fitrianti, Nida Garnida Gerhana, Hana Gladys, Febrina Goncalves, Manuel Gunawan, Putri Kurnia Gunawan, Yanyan Guterres, Alexandre de Sousa H, Rahma Indhytsania Haerunnisa, Indah Harahap, Linda Rahmadhani Hartono, Muhammad Hartono, Muhammad Reno Hasibuan, Puji Lestari Hasna, Nisrina Hayya, Lidya Nur Herijanto, Budyawan Herlaman, Jendry Hersusetiyati Hersusetiyati, Hersusetiyati Heryani, Ridha Fitria Hidayat, Syarif Azwar HR, Leni Nuraeni Ihwani, Najmi Imas Siti Masitoh Indhytsania H, Rahma Indrawati, Ai Wiwin Istyadzah, Mystah Jacob, Lodia Antonia Juanda, Agus Karlina, Nova Kartina, Hana Betel Kasyati, Kasyati Khaneisya, Rashell Puteri Klarita, Endi Liani Kristi, I Sildani Kusuma, Ajeng Nisa Kusyanto, Fahmi Abdullah Lesmana, Angga Prasetya Lestari, De Luh Pratiwi Angganing Liana, Lia Lusito, Tri Astrit Makbul, Aktris Monika Favorit Malik, Rahadian Mandala, Nesha Adelina Maulana, Fajar Maulana, Salas Iqbal Mayusip, Billy mirzaq, mirzaq Missa, Rony Rikus Mudiansyah, Aris Muhaeni, Budi Muhammad Hidayat Muhammad Ilham Mukti, Aryani Kusuma Mulyeni, Sri Mustoha, Mustoha Nabila, Dea Nahuri, Sasinta Bela Naja, Nadia Syahran Najarudin, Muhammad Nasution, Caesar Rayhand Arrafif Nasution, Nurul Fitria Nuraida, Irma Nurjaman, Maman Nurliah, Lien Nurokhim, Fathur Rhohman Permana, Iskandar Prabowo, Eric Satrio Adi Pramudani, Nadia Prasetyo, Tri Wahyu Pratama, Dewi Yulianti Pratama, Yudhistira Anugerah Pratiwi, Hanameyra Prihatin, Dewi Mustikaning Purba, Muhammad Arsyad Purwantiningsih, Meiyanti Pusparani, Kinanti Vionanda Puspita, Nike Putra, Angga Tri Adi Putri, Anugera Septidwi Putri, Aulia Salsabila Putri, Cantika Dea Nurlaela Putri, Liska Zahara Putri, Ria Hutami Rachman, Muhamad Rachmansyah, Farhan Rachmat, Andri Kusmayadi Rahayu, Hanny Rahmawati, Feti Ramadhan, Mochamad Zibran Haykal Ratih, N. Ratna Deli Sari Ratna Deli Sari Ratnajaya, Aep Restiani, Laela Sari Rifal, Dwiki Indar Rizki, Andi Aulya Rusdianthi, Rani Sabila, Silsi Sahrial, Endi Samsu, Ridha Aprillah Sandra Irawaty Santi Santi Sanusi, Nunung Sari, Desi Mayang Sari, Euis Ayu Indah Purnama Sari, Rahmi Rachmawati Sari, Yulia Puspita Shabrina, Nadia Sarah Shintya Dewi, Maria Siampa, Vindy Nugraha Sifa Fauziah, Sifa Silalahi, Jonsinar Soares, Elsa Da Costa Soares, Sebastiao Barreto De Carvalho Solihin, Khoirul Suarman, M Dani Suciantoro, Wasis Sulistiana, Risa Supriadi, Drajat Suriansyah, Suriansyah Suwartika, Wawat Suyanto Suyanto Syafrizal, Asnita Putri Syahidin, Rukhiyat Syarifudin Taliudin, Yusuf Tija, Irmansyah Tjandring, Yuni Cynthia Dewi Tri Astuti Triandi Kuseno Triani Putri, Melati Tsani Putri, Meitri Tumbas, Gradiana Utami, Reski Vip Paramarta Wagino Wahyudin Wahyudin Wahyuni, Silvy Dwi Waraney Mamengko, Waraney Wardana, Hendra Wibawa, Made Sabda Adi Widianti, Wiwin Widjaja, Trees Nia Sari Wijaya, Sandra Tiara Wisnu Wijaya Wulandari, Apriliana Ayu Yanti, Neneng Trisna Yinnie, Celine Yuliwulansih, Haryani Yuyun Yuniarsih Zaelani, Pupi Indriati Zaenal Aripin