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All Journal KEADILAN PROGRESIF Proceeding International Conference on Information Technology and Business FIAT JUSTISIA: Jurnal Ilmu Hukum Tadrib: Jurnal Pendidikan Agama Islam Jurnal MD Dauliyah Journal of Islamic and International Affairs BIOMA : Jurnal Biologi Makassar Creative Information Technology Journal JOURNAL OF INFORMATICS AND TELECOMMUNICATION ENGINEERING JURNAL MANAJEMEN al-Afkar, Journal For Islamic Studies JURNAL SERAMBI ILMU Pendas : Jurnah Ilmiah Pendidikan Dasar IQRO: Journal of Islamic Education Jurnal Hukum Respublica YUSTISI WAJAH HUKUM JURNAL CEMERLANG: Pengabdian pada Masyarakat SOL JUSTICIA Qiro'ah: Jurnal Pendidikan Agama Islam Jurnal Keperawatan Suaka Insan JURNAL EKOBIS DEWANTARA TECHNOBIZ : International Journal of Business Jurnal Politikom Indonesiana Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Ilmiah Edunomika (JIE) Jurnal Hukum Sasana At-Tauzi: Jurnal Ekonomi Islam Rausyan Fikr : Jurnal Pemikiran dan Pencerahan International Journal Of Science, Technology & Management (IJSTM) Yustisi: Jurnal Hukum dan Hukum Islam Tadarus Tarbawy : Jurnal Kajian Islam dan Pendidikan Teaching and Learning Journal of Mandalika (Teacher) Jurnal Visionary : Penelitian Dan Pengembangan Di Bidang Administrasi Pendidikan Jurnal Ilmiah Wahana Pendidikan Meyarsa:Jurnal Ilmu Komunikasi dan Dakwah Iqtishaduna : Jurnal Ilmiah Mahasiswa Hukum Ekonomi Syariah Society : Jurnal Pengabdian dan Pemberdayaan Masyarakat juremi: jurnal riset ekonomi Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Proceedings of International Conference on Multidiciplinary Research Perspektif Majalah Ilmiah Tabuah: Ta`limat, Budaya, Agama dan Humaniora Khazanah: Jurnal Sejarah dan Kebudayaan Islam International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Journal of Asian Social Sciences Research Jurnal Gagasan Hukum Jurnal Ilmiah Sistem Informasi dan Teknik Informatika (JISTI) Prospect: Jurnal Pemberdayaan Masyarakat Journal Transformation of Mandalika Journal of Islamic History Journal of Innovation Research and Knowledge Jurnal Pengabdian Mandiri Al-Isnad: Journal of Islamic Civilization History and Humanities Prosiding Seminar Nasional Universitas Serambi Mekkah Jurnal Hukum, Politik dan Ilmu Sosial (JHPIS) Abdimas Indonesian Journal Syarah: Jurnal Hukum Islam dan Ekonomi Journal of Innovation and Research in Primary Education Jurnal Manajemen, Organisasi, Dan Bisnis Jurnal Hukum Prioris El-Maqra' : Tafsir, Hadis dan Teologi Populer: Jurnal Penelitian Mahasiswa Al Naqdu: Jurnal Kajian Keislaman Oryza: Jurnal Agribisnis dan Pertanian Berkelanjutan Jurnal Semiotika-Q: Kajian Ilmu al-Quran dan Tafsir Jurnal Masyarakat Mengabdi Nusantara Al-Muyassar: Journal of Arabic Education Kariman: Jurnal Pendidikan Keislaman Electrician : Jurnal Rekayasa dan Teknologi Elektro Jurnal Kajian dan Penelitian Umum Jurnal Rekayasa elektrika Jurnal Pendidikan Sosial dan Konseling Journal of Electrical Engineering, Energy, and Information Technology Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Ilmiah Mahasiswa Agrokomplek Jurnal Media Akademik (JMA) Siyasyatuna: Jurnal Hukukm Tata Negara Ahwaluna | Jurnal Hukum Keluarga Islam LAWYER: Jurnal Hukum Journal of International Multidisciplinary Research Jurnal Penelitian Pendidikan Indonesia (JPPI) Health Care : Journal of Community Service MERDEKA: Jurnal Ilmiah Multidisiplin JIMAD : Jurnal Ilmiah Mutiara Pendidikan Dinika: Academic Journal of Islamic Studies. Jurnal Al-Mubarak: Jurnal Kajian Al-Qur'an dan Tafsir Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Shād : Jurnal Ilmu Al-Qur'an dan Tafsir Jurnal Indah Sains dan Klinis GRONDWET Journal of Constitutional Law and State Administrative Law International Journal of Management, Business and Social Sciences Hikamatzu Journal of Multidisciplinary Research IECON: International Economics and Business Conference journal of social and economic research Values: Jurnal Kajian Islam Multidisiplin Karuna: Jurnal Pengabdian Masyarakat Multidisiplin Classroom: Journal of Islamic Education Jurnal Serambi Ilmu JIQSI : Jurnal Ilmu Al Qur'an dan Studi Islam Sujud: Jurnal Agama, Sosial dan Budaya INTIFA: Journal of Education and Language Darussalam : Jurnal Ilmiah Islam dan Sosial Makkah: Journal Of Islamic Studies Wasīlah: Journal Of Sharia Sciences At-Tajdid: Journal of Islamic Education Al Naqdu: Jurnal Kajian Keislaman
Lukmanul Hakim
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Other

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B2B MARKETING IN SUPPLY CHAIN DISRUPTION: BUILDING ADAPTIVE CAPABILITY THROUGH RELATIONAL GOVERNANCE AND DIGITAL INTEGRATION Ismarini; Lukmanul Hakim; Tibrani
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 5 (2026): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19641482

Abstract

Supply chain disruptions have become increasingly frequent and complex, posing significant challenges for firms operating in B2B markets. Events such as pandemics, geopolitical conflicts, and environmental crises have exposed the limitations of traditional supply chain models, highlighting the need for greater adaptability and resilience. This study examines how relational governance and digital integration contribute to building adaptive capability in B2B marketing. Using a narrative literature review and conceptual framework development, the research synthesizes insights from academic literature, industry reports, and case studies related to supply chain disruption, relationship management, and digital transformation. The findings indicate that relational governance enhances trust, collaboration, and coordination among partners, reducing uncertainty and opportunistic behavior during disruptions. Digital integration, on the other hand, improves visibility, information sharing, and real-time decision-making, enabling faster and more effective responses. The interaction between these elements creates a synergistic effect that strengthens adaptive capability. The study also highlights the importance of flexibility and response speed as key dimensions of adaptability. A conceptual framework is proposed to explain how governance and digital integration jointly influence performance outcomes. The study concludes that integrating relational and technological capabilities is essential for achieving resilience and sustaining competitive advantage in dynamic B2B environments.
FROM BRIEF TO LUNCH: A PROJECT MANAGER’S GUIDE TO FLAWLESS MARKETING CAMPAIGN EXECUTION Edy Sunarno; Lukmanul Hakim; Tibrani
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 6 (2026): MAY
Publisher : RADJA PUBLIKA

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Abstract

The increasing complexity of modern marketing campaigns has created a growing need for structured and efficient execution processes. Campaigns now span multiple channels, involve diverse stakeholders, and operate under tight timelines, making coordination and alignment critical for success. This article presents a practical guide for managing marketing campaigns from brief to launch by integrating project management principles with marketing practices. Using a conceptual and best-practice synthesis approach, the study draws on industry insights, case examples, and established project management frameworks to develop a structured execution model. The proposed framework outlines key phases, including campaign brief development, planning and strategy, team coordination, and content creation. The findings highlight that clear objectives, stakeholder alignment, and structured workflows are essential for reducing delays and inefficiencies. Additionally, effective communication and cross-functional collaboration play a crucial role in ensuring smooth execution. The study also emphasizes the importance of balancing planning structure with resource efficiency and combining role clarity with communication workflows. Overall, the article demonstrates that disciplined project management enhances campaign performance and consistency. It concludes that organizations adopting structured execution frameworks can improve efficiency, reduce risks, and deliver more impactful marketing outcomes.
THE SERVITIZATION PARADOX: MARKETING'S ROLE IN THE TRANSITION FROM PRODUCT-CENTRIC TO SOLUTION-CENTRIC BUSINESS MODELS Natasya Nurkhalita; Lukmanul Hakim; Tibrani
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 6 (2026): MAY
Publisher : RADJA PUBLIKA

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Abstract

The transition from product-centric to solution-centric business models has become a strategic priority for organizations seeking competitive advantage in increasingly complex markets. This shift, commonly referred to as servitization, involves integrating products and services to deliver comprehensive customer solutions. However, many firms encounter the “servitization paradox,” where increased service offerings do not necessarily result in improved financial performance. This study examines the role of marketing in addressing this paradox and facilitating successful business model transformation. Drawing on a conceptual and qualitative review of literature on servitization, marketing, and business models, the paper identifies key challenges related to cost structures, capability gaps, and organizational misalignment. It argues that marketing serves as a critical value integrator by aligning customer needs with solution offerings, enabling value co-creation, and supporting the shift from transactional to relational engagement. The findings highlight the importance of redefining value propositions, strengthening customer relationships, and managing the customer lifecycle effectively. A conceptual framework is proposed to illustrate how marketing-driven strategies can mitigate the servitization paradox and enhance firm performance. The study contributes to both marketing and servitization literature by offering an integrated perspective on value creation and delivery. It concludes that strategic marketing capabilities are essential for achieving sustainable outcomes in solution-centric business models.
THE IMPACT OF INFORMATION SHARING ON SOCIAL MEDIA ON GENERATION Z'S INTENTION TO BUY GREEN GOODS Enny Lastuti; Lukmanul Hakim; Tibrani
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 6 (2026): MAY
Publisher : RADJA PUBLIKA

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Abstract

The rapid growth of social media has transformed the way consumers access and share information, particularly among Generation Z, a cohort known for its strong digital engagement and environmental awareness. This study examines the impact of information sharing on social media on Generation Z’s intention to purchase green goods. Drawing on a quantitative research approach, the study analyzes key factors such as information sharing behavior, trust, environmental awareness, and social media engagement. The findings indicate that both the frequency and quality of shared content significantly influence green purchase intention, with peer-to-peer interactions playing a critical role. Environmental awareness and trust are identified as key mediating factors that strengthen the relationship between information sharing and behavioral intention. Additionally, social media engagement, including interactions with influencers and online communities, enhances the effectiveness of sustainability messages. The study also highlights both direct and indirect pathways through which social media influences purchasing behavior. These insights suggest that social media is a powerful tool for promoting sustainable consumption among Generation Z. The study contributes to the literature on digital marketing and sustainability by providing an integrated framework of social media influence. It concludes that strategic use of social media can effectively drive green purchasing behavior.
Pengaruh Lingkungan Kerja, Beban Kerja, Stress Kerja Terhadap Kepuasan Kerja Pegawai Pada Kantor Ksop Kelas Iv Bakauheni Hendry Putralau; Lukmanul Hakim
Hikamatzu | Journal of Multidisciplinary Vol. 3 No. 1 (2026): Multidisciplinary Approach
Publisher : Hikamatzu | Journal of Multidisciplinary

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Abstract

This study aims to analyze the effect of work environment, workload, and work stress on employee job satisfaction at the Kantor Kesyahbandaran dan Otoritas Pelabuhan (KSOP) Class IV Bakauheni. A quantitative approach was employed using a survey method with data collected through questionnaires distributed to all employees as a saturated sample, totaling 47 respondents. The independent variables include work environment, workload, and work stress, while the dependent variable is job satisfaction. Data analysis was conducted using multiple linear regression to examine both partial and simultaneous effects of independent variables on job satisfaction. The results indicate that the work environment has a positive and significant effect on job satisfaction, where a conducive, safe, and well-equipped environment enhances employee motivation and comfort. Workload also significantly affects satisfaction, with proportional workloads fostering efficiency, whereas excessive workload generates stress and fatigue. Work stress was found to negatively influence job satisfaction, particularly when job demands exceed individual capacity. Simultaneously, these three variables contribute significantly to shaping employee job satisfaction
Co-Authors , Ramon Zamora A.K. Yohanson A.K.Yohanson Abdul Fattah Achlan Fahlevi Royanow Adek Chan Adella Giovana Afriadi, Putra Afrizal Afrizal Agung Muttaqin Agus Ryandi Pratama Ahmad Irfan Maulana ahmad Muhammad al maghrobi Ahmad Muslim Ahmad Sopyan Ahmad Zuhri Akhmad Yusuf Ariffudin Akrilvalerat D W Al Azahari Azahari Al Hasan, Zahra Robbani Al Khanif Albert Efendi Pohan Ali Ibrahim Alif Mustaqim Alpizar Alqori’ah Mardhatillah Amalia Natasya Ameliya Della Rahmadani Amry Purnama Mauladi Andy Ramadhan Angga Alfiyan Annisa Amalia Annisa Kurnianingsih Anuar Sanusi Appin Purisky Redaputri Aprinisa Aprinisa Arfawati Ibrahim Arina Manasikana Arios Zeus Sandry ARIYANI RAMADHANI Arys Hasta Baruna Asep A. 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Afriansyah M. Faqih M. Iqbal Gelar Budiman M. Quzwini MAFTUHAH Malika Risq Mara Irpan Pane Marlissa Oktaviani Maskur Masnun Tahir Maspuroh Massriyati Maulidani Ulfah Ma’rifah Mikhratunnisa, Mikhratunnisa Mitha Pebria Haerunnisa Moch. Riza Fahmi Mochamad Reza Adiyanto Mohamad Sholahuddin Mohamad Tabri Mu'alimin Muh. Hasani Muh. Rusli Umaini Muhamad Rifaldi Muhamad Siddik Muhamat Ilza Amanda Muhammad Ali Siregar Muhammad Chairil Ibnu Saleh Muhammad Hapis Harahap Muhammad Harfi Muhammad Iqbal Muhammad Iqbal Yuriza Muhammad Said Muhammad Yasir Muharrahmi Mujiono Mursam Naberi Oktaria Nada Ramadhania Naila Putri Maulana Nanda Hari Kusuma Nanda Riswanda Pohan Natasya Nurkhalita Nazli Ismail Nenden Hayati Neni Asmayati Nimas Ayu Sholehah Nova Safitri Novianri Nur Anisah Hasibuan Nuramaliyah, Nuramaliyah Nurdini Ferianti nurjamal, ecep Nursalim Okta Ainita Oktavianti Oktavianti Oryza Safitri Paqrul Rizki Paras Faturohim Parizal Parizal Pohan , Nanda Riswanda Puji Rahayu Puspitasari, Widiya Putri Nurul Lesmana Putri Wahdah Hija Fajriah Putri, Salsabila Dwi Rahayu Syahputri Rahmaifa Nasyah Rahmawati Rahmawati Raja Raihan Aditama Raja Risnanda Putra Ramon Zamora Ravika Permata Hati Rendy Pradana Retno Eka Sulistin Reza Hilmy Luayyin Ria Muazizah Ridho Saputra Rikhsan Kurniatuhadi, Rikhsan Rini Maharini Ririn Laila Ulfah Risti Dwi Ramasasi Riyadini Riyan Utami Riyanto, Dwi Agus Rizkia Syafia Qalbi Rizky Dwi Lestari Rodhi Agung Saputra Rofiq Hidayat RR. Ella Evrita Hestiandari Ruka Yulia Rusdi Sulaiman Ryan Ramadhan Saidul Amin Salman Al Farisi Samapto Sarjani Satria Heriswana Y Setiyo, Setiyo SEVINA ATMALA SARI Shalsa Aulia Setiawan Shariyani Shariyani Shifa Awiah Shinta Widyastati Shoqibatul Islamia Silva Khayrani Siska Perdina Siska Wahyu Anita Sistiana Sitanggang, Cokro Malik Siti Aisyah Siti Hanna Hanifah Siti Khoiriah Hasibuan Siti Nur Syamsiah Soewito Soewito Sopyan Resmana Adiarsa Sri Andika Sri Langgeng Ratnasari Sri Mulyati Stevanus Wahyudianto Prabowo Subekti Suharti Supriadi Supriadi Suprianto Suprianto Supriyadi Supriyadi Suratno Suratno Susi SYAFRIL BAGAS KURNIAWAN Syifa Qalbina Izzah S Synthia Tara Hasbelita Tarsono Tasya Permata Listi tengku Mia Rahmiati Teuku Makmur Tibrani Tibrani Tibrani Tika Zulhiani Tuti Damayanti Tyar Muhamad Khadafi ULFIANI, EKA Ulya Qonita uswatun jamhari Vera Wati Vivi Eulis Diana Wahyu Ana Pria Wan Repli Wardatul Aini Wendy Hermawan Winda Rika Lestari Yandri Agusta Putra Yeni Idayusi Yosua Theo Herlia Yulan permata sari Yuliansisti Yulida Fauziyah Yulniza Yunita Faujiyah Zahid, Azka Zainuddin Zainuddin Zazkia Fara Dinda R Zidan Ananda Rio V