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Agus Hermawan

Universitas Negeri Malang

Author-ID : 3482074

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PERMUDAH LAYANAN DAN PERLUASAN PASAR MELALUI PEMANFAATAN TEKNOLOGI DIGITAL PADA UMKM UHAT KLB MALANG Haya Nur Safa'atin; Andika Wulan Febriani; Agung Winarno; Agus Hermawan
Jurnal Pemantik Vol. 1 No. 2 (2022): Juli-Desember
Publisher : Rafandha Press

The purpose of helping UMKM UHAT KLB is to expand market share, facilitate online transactions, change the mindset of UMKM UHAT KLB, related to the use of digital technology. The purpose of the assistance to the UMKM Uhat KLB is because many consumers buy tofu through the wheat KLB website, so we provide deeper assistance to take advantage of digital technology. This study uses the active participation method of mentoring, namely discussion, mentoring, training, and monitoring. So, the results of the research are the application of digital technology, for example, making a brand logo by utilizing technology, where the brand logo is used as a characteristic of what KLB and as a differentiator for other tofu competitors. The second is Instagram social media, which can expand the market share of UMKM Uhat KLB. In addition, the use of omnichannel and Go Mart also makes it easier to order what KLB products. Next, that is changing the mindset of the owners and employees of what KLB that the distribution of tofu is not only through traditional markets in Malang. However, by utilizing digital technology, UMKM Uhat KLB can market its products digitally

PENDAMPINGAN MANAJEMEN USAHA UNTUK PENGEMBANGAN UMKM SELEUD DI SAWO JAJAR KOTA MALANG Elisa; Errica Dwitanti; Agung Winarno; Agus Hermawan
Jurnal Pemantik Vol. 1 No. 2 (2022): Juli-Desember
Publisher : Rafandha Press

UMKM are one of the important economic sectors in Indonesia. The fact is that UMKM have played an important role in the Indonesian economy to date. When Covid 19 became a global problem, it happened in 2019. This virus spread to various countries, one of which is Indonesia. One of the economic impacts felt by UMKM players is a decrease in sales turnover. Development of Managerial Insights is a course whose program teaches students to do community service. Which activity is a form of training in the form of Community Service. This community service aims to help UMKM to increase sales. With this problem, we are the students at the Malang State University Master of Management who carry out this service activity which will be carried out from the beginning of September 2022 to the end of November 2022 at UMKM Seleud, which is addressed at Jl. Sunda Strait II D3/24 Sawojajar Malang city. The methods used in socialization and education activities include identifying work programs, training, and mentoring. The results of this series of community service activities are the development of attractive product logos, making business logos, more modern marketing, payments via QRIS and getting distributors hydroponic raw materials.

DIGITALISASI PEMASARAN SERTA PENDAMPINGAN MANAJEMEN USAHA PADA UMKM ANGKRINGAN KMS DI TUMPANG KABUPATEN MALANG Iklila Amiroh; Dita Rahmi Rahayu; Agung Winarno; Agus Hermawan
Jurnal Pemantik Vol. 1 No. 2 (2022): Juli-Desember
Publisher : Rafandha Press

The development of MSMEs is increasingly rapid, not spared from increasingly fierce competition. The emergence of MSME competition if it is not balanced with adequate management, it will be difficult to develop and will be worse off being beaten by its competitors. Therefore digital marketing through social media and online marketplace platforms is urgently needed at this time. However, many MSME actors ignore digital marketing due to a lack of knowledge about technology. This also happened to the "Angkringan KMS" MSMEs located in Tumpang District, Malang Regency, which had not utilized digital technology in their business. Apart from not doing digital marketing, these MSMEs are also not good at financial management, as evidenced by the absence of financial records. The purpose of this research is that partners can develop because of digital marketing so that they can increase sales, partners can prepare financial reports properly, have a menu list design and logos for social media to attract and make it easier for consumers to buy products. This service research method is to carry out initial identification, analysis or planning, implementation and assistance, and evaluation. The results obtained from this activity are partners who understand digital marketing, simple financial reports, and design menu lists and logos for social media

STRATEGI PENGEMBANGAN UMKM DENGAN PEMANFAATAN DIGITAL MARKETING DI ERA MODERNISASI (STUDI PADA UMKM LAMINGO97) Anis Sya’bania; Maulidya Alfi Anita Zain; Agung Winarno; Agus Hermawan
Jurnal Pemantik Vol. 1 No. 2 (2022): Juli-Desember
Publisher : Rafandha Press

The rapid development of digital technology has an impact on the world of marketing. Digital marketing allows potential customers to obtain details regarding products and how to transact through internet media. So far, marketing carried out by lamingo97 has not utilized digital marketing, requiring consumers to come directly to available outlets to view products and make transactions in cash. This activity aims to assist Lamingo97 regarding the use of digital marketing as an MSME development strategy. The training and mentoring phase consists of several stages including (1) Introduction to packaging and branding, (2) logo printing on packaging (3) Product photos, (4) Introduction to social media and creating social media accounts, (5) Introduction to marketplaces and product registration on marketplaces such as Gofood. The results of the training and mentoring for UMKM Lamingo97 are: 1. UMKM Lamingo97 has a new packaging with a simpler and more attractive logo. 2. UMKM Lamingo97 has social media and a marketplace as marketing tools. 3. Business owners have the enthusiasm to develop their business, start actively participating in events and are,more confident because their products already have logos easily recognized by the public. 4. Business owners gain knowledge about social media and marketplace management procedures. 5. Business owners know the importance of digital marketing in advancing a business.

PENDAMPINGAN PENGEMBANGAN MARKETING UMKM MIKRO TERHADAP PENINGKATA MINAT PEMBELI Isma Wati; Kurnia Arumdani; Agung Winarno; Agus Hermawan
Jurnal Pemantik Vol. 1 No. 2 (2022): Juli-Desember
Publisher : Rafandha Press

The purpose of assisting Kopikos MSMEs is to expand their market reach through e-commerce, namely using online platforms, social media, and marketplaces, to provide convenience for online transactions, provide changes in the perspective of Kopikos MSMEs, by providing education on the use of online media. With this observation, the aim is to assist Kopikos MSMEs so that they can maintain their business during the Covid 19 pandemic by providing business support. This study uses a qualitative descriptive method to find out a detailed description of the problems and phenomena that exist in the MSME field through interviews and observation methods. So that the result of the MSME assistance activities at Kopikos is that digital e-commerce marketing has been made by providing direct training such as logo design, Instagram, gofood, making menu lists, and taking product photos. It is hoped that Kopikos MSMEs will reach a wider market share and be able to increase sales, as well as participate in editing content on social media.

PEMBERDAYAAN MASYARAKAT DAN PENGELOLAAN AGROWISATA TELAGA MADIREDO SEBAGAI DESTINASI WISATA ALAM PEDESAAN Muh Al Fatah Arief Putra; M. Bachtiar Affandie; Agung Winarno; Agus Hermawan
Jurnal Pemantik Vol. 2 No. 1 (2023): Januari - Juni
Publisher : Rafandha Press

The current tourism is certainly the primadonna sector, expected to become the locomotive for Indonesia's economic recovery. The Development of Tourism in the term of Agro-tourism in an area can help to increase the community and government income, if it is handled maximally. This activity aims to generate the potential in rural areas through empowerment and management activities of agriculture with tourism activities (agrotourism). Telaga Madiredo has the potential that can be developed as agro tourism destination in Malang Regency. This agrotourism development uses participatory rural appraisal (PRA) method using focus group discussion (FGD) techniques. The results of this service activity can be concluded that there is an understanding created regarding the marketing aspects of the offered tourism products, and an understanding of the duties and functions of the employees at Telaga Madiredo Agrotourism. This is proven with the diversion of marketing contents developed by Telaga Madiredo Agrotourism Managers. In addition, the community service team has succeeded in assisting the management of Telaga Madiredo Agrotourism in compiling the main tasks and functions that can be set as a reference to maximize the performance of the employees at Telaga Madiredo Agrotourism.

PENGEMBANGAN BISNIS PARIWISATA MELALUI INOVASI PRODUK DAN PENATAAN MANAJEMEN PADA PASAR WISATA PANDESARI Desi Anggarwati; Yusuf Purwanto; Agung Winarno; Agus Hermawan
Jurnal Pemantik Vol. 2 No. 1 (2023): Januari - Juni
Publisher : Rafandha Press

The development of a tourist village is part of the implementation of tourism that is directly related to services and requires collaboration with the village government and the tourism organizing community. One form of tourism development carried out by Bumdes is the tourism market tourism area in Pandesari Village, Pujon District, Malang Province. Currently, the condition of the Pandesari tourism market has not fully met the requirements as a tourist destination due to its less-than-optimal management. This activity aims to help the Pandesari tourism market regarding the use of digital marketing as a means of developing MSMEs. The community service stage consists of several stages, including1) creating social media, 2) implementing financial management practices, 3) inputting SOP files and cooperation agreements, 4) basic tourism training, 5) designing brochures, banners/posters. The results of the training and mentoring for the tourism market SMEs are: 1. The tourism market SMEs have social media. 2. The tourism market is starting to organize its finances properly 3. The tourism market already has SOP files and cooperation agreements, 4. The tourism market has brochures that are very attractive to visitors.

MENCIPTAKAN STRATEGI BERSAING DENGAN INOVASI PRODUK DAN PEMANFAATAN DIGITAL MARKETING DI ERA MODERNISASI (STUDI PADA UMKM BUNGKUS IND) Havisfal Alviansyah Alvian; Muhammad Fawaidul Muharrom; Agung Winarno; Agus Hermawan
Jurnal Pemantik Vol. 2 No. 2 (2023): Juli - Desember
Publisher : Rafandha Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56587/pemantik.v2i2.55

In the era of modernization, everyone is required to maximize the role of technology, until now the impact of this role has penetrated into digital marketing so that whatever consumers desire, the process of buying a product will be easier. So far the marketing carried out by Bungkus Ind products has not touched digital marketing at all so that access from consumers is also still not wide enough because the marketing process is not extensive only through grocery stores. This finally becomes a special concern when juxtaposed in the modern era like today. In the mentoring process for Bungkus Ind products, several activities have been carried out to spur these products to be able to take full advantage of digital marketing and Bungkus Ind products to be known as developing and advanced MSMEs. These activities include: (1) Introduction to packaging and branding, (2) making logos on packaging (3) printing new packaging (4) Product photos, (5) Introduction to social media and creating social media accounts, (6) Introduction to marketplaces and product registration on marketplaces such as Shopee. Of the many activities that have been carried out, the following results have resulted: 1. UMKM Wrap Ind now has a product logo as a feature of the product; 2. UMKM Wrap Ind now has attractive and contemporary packaging; 3. UMKM Wrap Ind which previously did not have accounts on social media and accounts at Shopee now have; 4. Business owners are beginning to have the enthusiasm to re-develop their business, are starting to actively participate in events and are more confident because their products already have packaging and logos that are easily recognized by the public. 5. Business owners gain knowledge on how to use digital media to increase sales. 6. Business owners have knowledge of how to create competitive strategies in the current market era which is very broad.

PENDAMPINGAN PENERAPAN STRATEGI PEMASARAN DALAM ERA DIGITALISASI PADA CV. AIRLANGGA TRANS Yatnanta Ramadhana; Abdul Mu'iz Ihsan; Agus Hermawan; Agung Winarno
Jurnal Pemantik Vol. 2 No. 2 (2023): Juli - Desember
Publisher : Rafandha Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56587/pemantik.v2i2.54

As students we must implement the Tridarma of Higher Education which includes 3 points namely Education and Teaching. Research and development. Community service Community service is a topic that must be applied especially for academics to provide real comparisons both in terms of academics/textbooks and reality or real problems in the field. The purpose of this is to have a real impact on MSMEs or society so that they can develop and adapt to current conditions. In this service, we are directly involved in providing assistance and development at CV. Airlangga Trans is engaged in the car rental service industry. This company is one of the oldest car rental companies in Malang City which was founded in 1996 and was originally named Silver. CV. Airlangga Trans is located on Jl. Karimata Strait E6 No. 3-4, Lesanpuro, KedungSometimes, Malang City. The reason for this business assistance is that this business has experienced a very significant decrease in turnover because it cannot compete with other vehicle rental businesses both in terms of operations, marketing, and digitalization. The results of our real dedication and assistance are the creation of a more up-to-date logo, the creation of a clear organizational structure and job deck, a more streamlined operational flow, and the creation of digital marketing, namely Website, Instagram, TikTok, and Youtube.

Co-Authors Abdul Mu'iz Ihsan Abdul Rachman Abdul Wahab Shobiri Abdullah As Shoib Abdullah Syakur Novianto Abdullah Syakur Novianto Abdulloh Abdulloh Abu Naim Aceng Nurul Huda Aceng Nurulhuda Achmad Nuril Huda Adelia Rahma Adi Hermawansyah Adipati Napoleon Afifudin Afifudin Agus Kurniadi Agus Sumanto Ahmad Taufiqurrahman Asy’ari Ahmad Taufiqurrahman Asy’ari Ahmad Zaki Azzuhairi Aida Nurcholida Akh.Fawaid Akhmad Rojikin Albertaadinata Albertaadinata Alfina Damayanti Ali Nurrosidah Amalia Arif Rahman Amar Ma’ruf AMELIA SETYAWATI Amelia Setyawati Amelia Sugangga Amin, Muhammad Sirojuddin Amry Mahdan Abrari Andi Hidayatullah Andika Isma Andika Wulan Febriani Andini Mei Wulandari Anis Sya’bania Anita Handayani Anita Sumelvia Dewi Anna Budiani Anni Yudiastuti Ardaning Nuriliani Arief Putra, Muh Al Fatah Arik Wulandari Aris Munandar Aris Prilatama Asep Dana Saputra Asep Nur Imam Munandar Astri Ibadiyah Aswi A. Rofiqoh Awdita Citra Birru Ayi Najmul Hidayat Ayu Putriana Dewi A’isy Fiklil Nafisah Bagus Setiawan Bakri Bakri Bakri Bakri Bambang Sugeng Bastomi, Mohamad Bima Ramadhani Budi Eko Soetjipto Budi UTAMI Chairatun Nisa'il Firdausi Madjid Chairatun Nisa’il Firdausi Madjid Choirul Anam Cipto Wardoyo Damayanti Damayanti Damis Veri Budianto Daniel Happy Putra Dara Anindya Putri Umagapi Deasy Tantriana Deddy Ibrahim Rauf Dedy Irawan Deshinta Daisa Rahma Desi Anggarwati Dewi Diah F Dewi Diah Fakhriyyah Dewi Nurjannah Dharmayana, Wayan Diana Ambarwati Diana Ambarwati Didik Hariyanto Dikie Egie Nugraha Dina Maria Ulfa Dita Rachmawati Dita Rahmi Rahayu Djoewita Djoewita Dwi Probowati Sulistyani Dyah Arini R Dyah Ayu Dwi Kusumaingrum Early Harison Mahardhika Eko Alamsyah Elisa Elisa Wildayana Elok Vilantika Ely Siswanto Emilly Nur Hapsari Emilly Nur Hapsari Enggal Chairyadi Erna Retno Rahadjeng Errica Dwitanti Erry Tri Djatmika Erwin Syahputra Ery Tri Djatmika Rudijanto Wahyu Wardhana Ery Tri Djatmika RWW Esy Nur Aisyah Fadli Muhamad, Lili Fajar Azmi Kurniawan, Fajar Azmi Fajar Dio Wahyu Tri Amukti Fariham Masula Fatmasari Endayani Fauji, Diah Ayu Septi Firda Meisaroh Fitriadi, Agus Frederik Pradana Deniswara Fulgentius Danardana Murwani Gabriella Stefanny Galuh Tyasing Swastika Handri Dian Wahyudi Hanif Rani Iswari Haqi, Syafrozi Havisfal Alviansyah Alvian Haya Nur Safa'atin Helmi Abidin Heri Pratikto Herlina Kusuma Wardhani Hernanik, Nova Dwi Hery Suprayitno Hikmawati, Kuncoro Aprilia Hilman Mauludin Hotmarulitua Manalu IFAH KHADIJAH, IFAH Iing Sri Hardiningrum Iklila Amiroh Ilma Lailatul Mufarida Imam Mukhlis Immanuel Ustradi Osijo Imroatul Dwi Khusniah Indah Adawiyyah Indah Datin Nadliroh Indah Putri Arlinawati Indira Oktavianti Intan Umull Magfira Sary Intan Umull Magfira Sary Ira Karuni Handayani Irfan Taufik Irma Hidayati Irma Hidayati Irma Hidayati Isma Wati Ismayantika Dyah Puspasari Ismayantika Dyah Puspasari Ita Athia Jannatul Firdaus Johanes Sugiyanto Joko Kurniawan Joko Kurniawan Joni Hendra Juli Yani Junaidi Krismi Budi Sienatra Kurnia Arumdani Lailiyatus Sa'diyah Landreas Utama Lie Ludi Wishnu Wardana M Edi Armanto M Farrel Rayhan Riza M Luthfi Alif Utama M. Adi Trisna Wahyudi M. Bachtiar Affandie M. Cholid Mawardi Mahfudiyanto Mahfudiyanto Maman Supriatman Mardi Maretasari, Rina Marsi Marsi Maslichah Maslichah Maslichah Maslichah Maula, Farij Ibadil Maulidya Alfi Anita Zain Mega Aulianda Miftahul Munir, Miftahul Miftahul Zanna Arsyad Moch Faisal Moch. Wahyu Widodo Moh. Amin Moh. Ilham Momon Sodik Imanuddin Mudinillah, Adam Mufid A Muh Al Fatah Arief Putra Muh K Bonesaputra Rukman Muh. Sirojuddin Amin Muhammad Fawaidul Muharrom Muhammad Rosyihuddin Muhammad Saifur Rijal Muhammad Tody Arsyianto Muhammad Zainuddin Nadhifah Citra Tsani Soraya Nadila, Salsaufy Brillian Nailariza Umami Naja Jessyka Maulani Putri Nasikh Naswan Suharsono Nida Adenia Rahma Nilam Sari Mustika Novita Rifaul Kirom, Novita Rifaul Nur Arqom Eka Fatria Nur Diana Nur Diana Nur Kholifah Nurfadilah Karim Nurhidayat, Luthfi Nurika Restuningdiah Nurika Restuningdyah Nuril Aulia Munawaroh Nuril Aulia Munawaroh Nuril Aulia Munawaroh Nurul Farida Nynys Khoirun Nisa’ Oktaviani Putri Dita Arumsari Oktora, Yekie Senja Phousith Phongsavath Puji Handayani Puji Handayati Purwiyanto Rachmad Nurofiq Ramantyo Raharimalala Narindraniaina Elisoa Rahayu RAHAYU Rahma Ulfa Maghfiroh Rahman, Fadali Rahmatul Hasanah Rahmawati, Rahmawati Ratih Ratnasari Ratna Tri Hardaningtyas Renih Hayati Restu Millaningtyas Reza Ahmadiansah Ria Fitria Andriani Rieska Maharani Rifqa Faulia Putri Risang Narendra Roesma Narulita Rosi Andriani RR. Ella Evrita Hestiandari Sabaruddin Sabaruddin Sapriyadi, Wandi Saptaria, Lina Saptono Hadi Saptono Hadi, Saptono Sari, Risca Kurnia Satrio Ahmadtul Firdaus Romadhoni Septiawan, Bambang Sigit Saputra Sinollah Siti Suprihatin Sri Umi Mintarti Sudarmiatin Sudarmiyatin Sudarmiyatin Sugeng Hadi Utomo Suherman, Usep Sukardi Sukardi Sulton Sholehuddin Syah Reza Al Faisal Syihabudhin Tati Ratna Wulan Thusy Tiara Saraswati Tiara Saraswati, Thusy Titiek Ambarwati Titis Shinta Dhewi, Titis Tri Galih Yulianto Tri Sugiarti Ramadhan Triana, Arjuna Neni Uki Yonda Asepta Umi Nadhiroh Umi Nandiroh Valentino Hary Valma Putri Sabella valma putri sabella Wahjoedi wahyudi, trisna Wahyuningtiyas, Nanik Warsito Warsito Wening Patmi Rahayu Yandi, Andri Yatnanta Ramadhana Yohanes Wibisono Yufika Furi Larassita Yulia Tutik Nurfia Yuliati Yuliati Yusuf Purwanto Zanis Nur Mufa'idah Zulfan Zulkarnaen Z

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