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All Journal JURNAL PENDIDIKAN TEMATIK DIKDAS BELIA: Early Childhood Education Papers Journal of Economic Education Syntax Literate: Jurnal Ilmiah Indonesia Jurnal SOLMA Jurnal Biologi Tropis Cetta: Jurnal Ilmu Pendidikan Early Childhood Research Journal (ECRJ) Hearty : Jurnal Kesehatan Masyarakat Jurnal Ilmu Kedokteran dan Kesehatan JIKA: Jurnal Ilmu Keuangan dan Perbankan Journal of Education, Humaniora and Social Sciences (JEHSS) Poltekita : Jurnal Ilmu Kesehatan Jurnal Penelitian dan Pengkajian Ilmu Pendidikan: e-Saintika UMI Medical Journal PREPOTIF : Jurnal Kesehatan Masyarakat Jurnal Ners Jurnal Ilmiah Profesi Pendidikan Borneo Journal of Medical Laboratory Technology Didaktik : Jurnal Ilmiah PGSD STKIP Subang Green Medical Journal Journal of Nursing and Public Health (JNPH) Jurnal Anugerah: Jurnal Pengabdian Kepada Masyarakat Bidang Keguruan dan Ilmu Pendidikan Window of Community Dedication Journal Ceria: Jurnal Program Studi Pendidikan Anak Usia Dini Jurnal Kesehatan Tambusai Bioscientist : Jurnal Ilmiah Biologi Jurnal Visionary : Penelitian Dan Pengembangan Di Bidang Administrasi Pendidikan Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat JOURNAL LA MEDIHEALTICO MAHESA : Malahayati Health Student Journal El-Mujtama: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Perikanan Indonesia GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Economics, Business and Management Science Journal Journal of Applied Business, Taxation and Economics Reseach Jurnal Bisnis Mahasiswa International Journal Education and Computer Studies Healthy Tadulako Journal (Jurnal Kesehatan Tadulako) Indonesian Journal of Cancer Journal Of Safety and Health Dedikasi: Jurnal Pengabdian Kepada Masyarakat YASIN: Jurnal Pendidikan dan Sosial Budaya Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) e-Jurnal Inovasi Pembelajaran Sekolah Dasar Journal of Artificial Intelligence and Digital Business JIFTECH: Journal Of Islamic Financial Technology Biocaster : Jurnal Kajian Biologi Educatoria : Jurnal Ilmiah Ilmu Pendidikan Nuras : Jurnal Pengabdian Kepada Masyarakat Panthera : Jurnal Ilmiah Pendidikan Sains dan Terapan Innovative: Journal Of Social Science Research Nanggroe: Journal Of Scholarly Service Jurnal Pelita Manajemen International Proceedings of Nusantara Raya Journal of Multidisciplinary Research and Innovation (JMRI) Nanggroe: Journal of Scholarly Service Lucerna : Jurnal Riset Pendidikan dan Pembelajaran El-Mujtama: Jurnal Pengabdian Masyarakat Jurnal Kesehatan Indonesian Journal of Muhammadiyah Studies (ijmus) Journal of Innovation in Teaching and Instructional Media e-Jurnal Inovasi Pembelajaran Sekolah Dasar English Education: English Journal for Teaching and Learning
Ida Royani
Fakultas Pertanian, Universitas Syiah Kuala
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Journal : Journal of Artificial Intelligence and Digital Business

 1 
Analisis Hubungan Orientasi Pasar dan Inovasi Produk Terhadap Keunggulan Bersaing pada UKM Kuliner di Kecamatan Medan Maimun Alkadri, Ridho; Yunita, Nindya; Alfifto, Alfifto; Royani, Ida
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.975

Abstract

This study aims to determine "The Effect of Market Orientation and Product Innovation on Competitive Advantage in Culinary SMEs in Medan Maimun District". This type of research is associative. The population in this study were 117 culinary SMEs in Medan Maimun District using the Slovin formula technique, so the number of samples in this study was 53 respondents taken from part of the population. Based on the t results, it can be seen that the t count for the Market Orientation variable is 4.240> t table of 2.008 and the Product Innovation variable is 0.924 <t table of 2.008 with a probability of t, namely sig <0.05 for the Competitive Advantage variable. Based on the results of the F test, the F count value is 0.000 <0.05 for Market Orientation and 0.360> 0.05 for Product Innovation, indicating that Market Orientation has a positive and significant effect on Competitive Advantage and Product Innovation does not have a positive and insignificant effect on Competitive Advantage. The Adjusted R Square value obtained is 0.467 or 46.7% Competitive Advantage can be explained by Market Orientation and Product Innovation, the remaining 53.3% is influenced by other factors not explained in this study.
Pengaruh Brand Awareness dan Brand Image terhadap Keputusan Pembelian Tas Merek Charles and Keith pada Konsumen di Kecamatan Medan Johor Lubis, Febby Yohana; Marbun, Patar; Royani, Ida; Siregar, Muhammad Yamin
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1048

Abstract

This study is motivated by the rapidly evolving fashion industry and the critical need to understand consumer behavior in choosing branded bags such as Charles & Keith, highlighting the urgent need to identify key determinants of purchase decisions including brand awareness and brand image. The tested hypothesis posits that both variables jointly and individually influence purchase decisions. Employing a quantitative approach with multiple linear regression analysis, the study surveyed 50 respondents selected through purposive sampling from Charles & Keith bag consumers in Medan Johor District. The hypothesis testing revealed that brand awareness has no significant effect (t = –0,111; p = 0.912), whereas brand image exerts a positive and significant influence (t = 3.559; p = 0.001), indicating that perceptions of quality, design, and brand reputation are the primary drivers of consumer purchase decisions. These findings underscore the importance of enhancing brand image in marketing strategies. Therefore, producers and business owners should focus on improving product quality, aesthetics, and communication to strengthen brand image among consumers.
Strategi Pendidikan Kewirausahaan Berbasis Lokal dalam Menumbuhkan Ekonomi Kreatif Royani, Ida
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.470

Abstract

Pendidikan kewirausahaan berbasis lokal menjadi semakin penting dalam konteks pengembangan ekonomi kreatif Indonesia. Penelitian ini bertujuan menganalisis strategi pendidikan kewirausahaan yang mengintegrasikan kearifan lokal untuk menumbuhkan sektor ekonomi kreatif. Menggunakan metode research and development, penelitian ini menunjukkan bahwa pendidikan kewirausahaan berbasis lokal dapat meningkatkan daya saing ekonomi kreatif melalui lima strategi utama: internalisasi nilai-nilai kearifan lokal, pengembangan kurikulum kontekstual, pembentukan jejaring ekosistem lokal, pemberdayaan sumber daya digital, dan implementasi program inkubasi berbasis komunitas. Hasil penelitian menunjukkan bahwa integrasi pendidikan kewirausahaan berbasis lokal dalam sistem pendidikan formal dan informal dapat meningkatkan jumlah wirausaha lokal sebesar 35-40% dan kontribusi ekonomi kreatif terhadap PDB nasional hingga 8-10%. Penelitian ini merekomendasi perlunya sinergi antara stakeholders pendidikan, pemerintah, dan industri kreatif untuk mengoptimalkan peran pendidikan kewirausahaan dalam pertumbuhan ekonomi kreatif Indonesia.
Pengaruh Brand Ambassador dan Brand Image terhadap Keputusan Pembelian Skincare Benings Sinulingga, Tiara Ramadhanti Wijaya; Meutia, Riza Fanny; Royani, Ida
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2718

Abstract

Outer beauty is physical beauty, the appearance that is visible to our five senses (Indriya, 2010:4). Outer beauty, in Syata (2012:58) outer beauty such as, white skin, good appearance, clean and a face that is more immediately prominent and visible. Beauty is something that is identical to women, where beauty itself is interpreted as a beauty and has an attraction. Data from all visitors to the Benings Clinic from August 2023 to October 2024 totaling 1,876 people. The sample is part of the number and characteristics possessed by the population. And the determination of the sampling technique used is sample random sampling, which is a sampling technique from population members that is carried out randomly without considering the strata in the population. Simple Random Sampling requirements from simple random sampling techniques: 1) This technique is used if the population elements are homogeneous, so that any element selected as a sample can represent the population. 2) It is done if the research analysis tends to be descriptive and general. And the number of samples is 95 people. From the research results, it is known that the calculated F value (18.629) is greater than the F table (3.09) and sig 0.000 0.05. This means that simultaneously brand ambassador (X1) has a positive and significant effect on purchasing decisions (Y). and brand image (X2) simultaneously has a negative effect on purchasing decisions (Y).
Pengaruh Kualitas Pelayanan dan Fasilitas Hotel Terhadap Kepuasan Pengunjung Pada Griya Hotel Medan Siboro, Daslan; Royani, Ida
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2780

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan dan fasilitas hotel terhadap kepuasan pengunjung Griya Hotel Medan. Populasi dalam penelitian ini adalah pengunjung Griya Hotel Medan. Teknik pengambilan sampel menggunakan metode survei sampling dengan teknik non probability sampling dan penyebaran kuesioner. Sampel dalam penelitian ini sebanyak 98 responden. Metode penelitian yang digunakan adalah metode kuantitatif serta analisis data yang digunakan dalam penelitian ini adalah analisis regresi linier berganda, uji parsial (Uji t), uji signifikasi simultan (Uji F) dan koefisien determinasi. Hasil penelitian menunjukkan bahwa kualitas pelayanan memiliki pengaruh positif dan signifikan terhadap kepuasan pengunjung, dengan nilai koefisien regresi sebesar 0.224 dan p-value kurang dari 0.05. Sebaliknya, fasilitas hotel tidak menunjukkan pengaruh signifikan terhadap kepuasan pengunjung, dengan nilai koefisien regresi -0.021 dan p-value lebih dari 0.05. Uji F menunjukkan bahwa secara simultan, kualitas pelayanan dan fasilitas hotel memiliki pengaruh signifikan terhadap kepuasan pengunjung, dengan nilai F hitung 6.684 dan p-value 0.002. yang berarti kualitas pelayanan  dan fasilitas hotel  secara bersama-sama berpengaruh signifikan terhadap kepuasan pengunjung Griya Hotel Medan . Nilai koefisien determinasi (R²) sebesar 0,773 menunjukkan bahwa 77,3% kepuasan pengunjung dapat dijelaskan oleh kualitas pelayanan dan fasilitas hotel , sementara 22,7% sisanya dipengaruhi oleh faktor lain di luar penelitian ini. Temuan ini menegaskan bahwa kualitas pelayanan yang kuat dan fasilitas hotel yang memadai merupakan faktor penting dalam meningkatkan kepuasan pengunjung Griya Hotel Medan Oleh karena itu, perusahaan disarankan untuk memperkuat nilai pelayanan yang produktif sekaligus mengembangkan program pelatihan dan bimbingan yang dapat meningkatkan kepuasan pengunjung Griya Hotel Medan  
Co-Authors Abdi, Dian Amelia Abdillah, Andi Rachmat Abdullah, Rezky Putri Indarwati Adharia, Adharia Adiningsih, Yulia Afiska, Indri Afreni Hamidah Agus Muliadi ahmad farid Aisyah, Windi Nurul Akbar, Al Juska Sasni Alfifto Ali Hardana Ali Imran Alkadri, Ridho Alwi, H. M. Khidri Alwi, M. Khidri Aman, Abadi Ananda Putri, Atika Andani, Mira Andi Mappaware, Nasrudin Andi Pangnguriseng, Utomo Andriani, Lia Andriani, Lia Anugrah, Ce Mulya Rizki Anwar, Evi Kurniawati Arfah, Arni Isnaini Arief Yulianto Arifin, Arina Fathiyyah Ariyanda, Bima Arlini Wello, Eny Arwida, Heni Ashari, Anjelia Farmana Aswiranti Putri Muhlis, Murni Atika Jamal, Rahmatul Atnurlaeli Azzahra Bil Haqqi, Nabila Bakti, Lalu Arifin Aria Bamahry, Aryanti Bambang Hari Kusumo Basyar Basyar Bazith, Akhmad Bima, Irmayanti Haidir Budi Susetyo Bulango, Nursanti Bunayya Hartadi, Andi Yusnita Latifa Dahliati, Dahliati Dahrul Siregar Darma, Sidrah Darmawibawa, Iwan Dody Dharmawibawa, Iwan Doddy Efendi, Ismail Eka Yanti, Yulia El Firman, Andi Mappaita Erida Hasbi, Berry Erna Sofriana Imaningsih Erniati, Nining Evi Sulastri Fadhila, Umi Tanzil Fatmawati, Any Fendy Dwimartyono Firdaus, Laras Fitriani, Herdiana Fortuna, Andi Cita Nadya Fujiko, Masita Gani, Aziz Beru Gatot, Masitowati Guraci, Vaya Gaby Gusni Habibatul, Rani Hamsah, M Hamsah, M. Hamzah, Pratiwi Nasir Handayani, Sri Happy Fitria, Happy Harahap, Ilham Soleh Harahap, Muh. Wirawan Harahap, Muhammad Wirawan Hariandini, Elsa Amalia Haris, Haslianti H. Harry, Khairunnisa Dwi Hasibuan, Samsul Abdul Rahman Sidik Hendi Suhendraya Muchtar Henni Anggraini, Henni Henny Puji Astuti, Henny Puji Hidayah, Fitri Humaya, Siti Hunaepi, Hunaepi I Wayan Karmana, I Wayan Ika Nurani Dewi Ikram, Dzul Ilyas, Atiqah Muthmainnah Imran Safei, Imran Irsandy, Febie Irwan Irwan Iswandi Iswandi Jannah, Husnul Kamaluddin, Irna Diyana Kartika Kanang, Indah Lestari Daeng Karim, Abdul Mubdi Ardiansar Arifuddin Karim, Marzelina Karina Isnaeny N, A. Khairunnisa, Zulfah Khalid, Nur Fadhillah Khalid, Nurfadhilah Khalid, Nurfadhillah kharie, Rikhamawati Latief, Shofiyah Latipah, Dede Lestari, Syintia Lestari, Syintia Lubis, Febby Yohana M. Said, Masita Fujiko Maeta, Muhammad Yunus Makmun, Armanto Mappaware, Nasrudin Mappaware, Nasrudin Andi Mappaware, Nasrudin Andi Marbun, Patar Masdipa, Andi Masiah, Masiah Mayo, Abbas Ali Mirawati, Baiq Mochtar, Shulhana Mokhtar, Shulhana Muchsin, Achmad Harun Mufarihah, . Muhammad Aprian Jailani Muhammad Yamin Siregar Mulyadi, Farah Ekawati Munisah, Munisah Munisah, Munisah Musdiani Musdiani Muthya Rahmi Darmansyah Mutmainnah Musa, Inna Nabil, M Najiah, Nurun Natasha, Ratih Nawariah, Siti Nawawi, Nurafni Maharani Nawir, Nasarudin Nazurty Nazurty Neneng Yulia Barky Ngutro, Rania Hairunnisa Nindya Yunita Nofisulastri, Nofisulastri Nulanda, Mona Nurfadillah, Dinda Nurjaman, Muhamad Ichsan Nurmadila, Nesyana Nurmadilla, Nesyana Nurwelis, Nurwelis Palo, Nurul Aisyah Pandu Wiryansya, Edward Pangnguriseng, Utomo Andi Panjaitan, Joy Lonner Persada, Yuris Indria PRAPTI SEDIJANI, PRAPTI Prasatia Sam, Andi Dhedie Prema Hapsari Primawati, Sri Nopita Quro, Mariatul Q`uro, Mariatul Rachman, Moch Erwin Rachman, St Magfira Rachmat Faisal Syamsu, Rachmat Faisal Rachmat, Rizqah Aulyna Rahmad Hidayat Ramlah Ramlah Rezkyana, Aining Rina Wijayanti Rinjani, Neni Riza Fanny Meutia Rizki Muliono Rizqi, Ain Tajriani ROHANA ROHANA Rosmini Rosmini Rusdarti - Rusnaedi, Adinda Nurqalbi S Limba, Afirah Khairunnisa Safitri, Asrini Safitri, Asrini Safnowandi, Safnowandi Saidil Mursali Sakti , Indra salsabila, elvira hilwa Saputra, Muh Farhan Saputri, Wahyu Sariakin Sariakin Shamad, Muhammad Ishaq Shofiyah Latief Siboro, Daslan Sihombing, Mujahidah Rizki Sinar, T. Silvana Sinulingga, Tiara Ramadhanti Wijaya Siti Nurhidayati siti rabiatul fajri, siti rabiatul Situmorang, Indah Sari Sri Julyani Sri Katoningsih Sri Wahyu Suheldi, Rizki Sukaenah, Sukaenah Sukartono Sumarjan Sumarjan, Sumarjan Supriatna Supriatna Supriatno, Supriatno Suriyani Suriyani, Suriyani Suriyani, . Suriyani, S Susilawati, Susilawati Syahril, Erlin Syahril, Erlin Tahir, Akina Maulidhany Tanjung, Nur Khalizah Taufik Samsuri Thaci, Hashim Thahir, Ilyas Tino Hermanto Tjahyaningsih, Ririn Trisnawati, Lilis Tritiro Pasigai, St Ramadina Puteri Umar Yusuf Ungu, Embun Sakara Utami, Dian Fahmi Utami, Nurfika Utami, Septiana Dwi WAHYUDI, DIKI Yopan Rahmad Aldori Yudistira, Amanda Tasya Reghinaa Putri Yunazar Manjang Yuni Syahputri Yuniati, Lisa Zainuddin, Zainuddin Zulfahmida, Zulfahmida Zulfamidah, Zulfamidah Zulfitriani Murfat Zulkifili, Lalu