p-Index From 2020 - 2025
15.836
P-Index
This Author published in this journals
All Journal IAES International Journal of Artificial Intelligence (IJ-AI) IJCCS (Indonesian Journal of Computing and Cybernetics Systems) Seminar Nasional Aplikasi Teknologi Informasi (SNATI) Edutech Techno.Com: Jurnal Teknologi Informasi Syntax Jurnal Informatika TELKOMNIKA (Telecommunication Computing Electronics and Control) JDM (Jurnal Dinamika Manajemen) Jurnal Teknik Elektro Jurnal Informatika Jurnal Penelitian Ekonomi dan Bisnis Jurnal Edukasi dan Penelitian Informatika (JEPIN) Journal of Educational Science and Technology Scientific Journal of Informatics POSITIF ANDHARUPA CESS (Journal of Computer Engineering, System and Science) InfoTekJar : Jurnal Nasional Informatika dan Teknologi Jaringan Jurnal Informatika Upgris JOIN (Jurnal Online Informatika) Informatika Mulawarman: Jurnal Ilmiah Ilmu Komputer International Journal of Artificial Intelligence Research Creative Information Technology Journal SISFOTENIKA Jurnal Administrasi Publik : Public Administration Journal Emerging Science Journal JURNAL MEDIA INFORMATIKA BUDIDARMA CogITo Smart Journal Jurnal Teknoinfo Technomedia Journal ILKOM Jurnal Ilmiah Journal of Education Technology Aptisi Transactions on Management Aptisi Transactions on Technopreneurship (ATT) CSRID (Computer Science Research and Its Development Journal) CCIT (Creative Communication and Innovative Technology) Journal SENSITEK ADI Journal on Recent Innovation (AJRI) Journal of Innovation and Future Technology (IFTECH) ICIT (Innovative Creative and Information Technology) Journal Journal Sensi: Strategic of Education in Information System CICES (Cyberpreneurship Innovative and Creative Exact and Social Science) Computer Science and Information Technologies Journal of Innovation in Educational and Cultural Research ADI Bisnis Digital Interdisiplin (ABDI Jurnal) Journal of Applied Data Sciences IAIC Transactions on Sustainable Digital Innovation (ITSDI) International Journal of Engineering, Science and Information Technology Jurnal Manajemen Retail Indonesia (JMARI) ADI Pengabdian kepada Masyarakat Jurnal (ADIMAS Jurnal) MAVIB Journal : Jurnal Multimedia Audio Visual and Broadcasting Automotive Experiences International journal of education and learning Jurnal Dinamika Informatika (JDI) International Journal of Cyber and IT Service Management (IJCITSM) Startupreneur Business Digital (SABDA Journal) Media Riset Akuntansi Auditing & Informasi Universal Raharja Community (URNITY Journal) Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi SATIN - Sains dan Teknologi Informasi Jurnal Sistem Informasi International Transactions on Education Technology (ITEE) Nusantara Journal of Computers and its Applications Blockchain Frontier Technology (BFRONT) International Transactions on Artificial Intelligence (ITALIC) Jurnal ilmiah teknologi informasi Asia Journal of Computer Science and Technology Application
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Emerging Science Journal

Brand Experience on Brand Attachment: The Role of Interpersonal Interaction, Feedback, and Advocacy Tanaporn Hongsuchon; Untung Rahardja; Asif Khan; Tsung-Hao Wu; Chung-Wen Hung; Ruey-Hsing Chang; Chung-Hao Hsu; Shih-Chih Chen
Emerging Science Journal Vol 7, No 4 (2023): August
Publisher : Ital Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28991/ESJ-2023-07-04-014

Abstract

Value co-creation profoundly affects brand experience, human interaction rules, and customer behavior performance and is a recurring theme in research in the field of virtual brand communities. Studies have determined an influence model for value co-creation, but there is a dearth of research on the impacts of value co-creation activities on brand attachment. This study built a mediation theoretical research framework on value co-creation theory, brand experience, and brand attachment. The purpose of this study is to explore the significance of value co-creation activities on brand experience. Furthermore, this study intends to measure the impact of brand experience on brand attachment. Additionally, this study intends to investigate the mediation role of brand experience in the relationship between value co-creation and brand attachment. This study analyzed 512 data collected by structural equation modeling using registered users of the OPPO community as participants. The results of this empirical test show that the three dimensions of value co-creation (interpersonal interaction, feedback, and advocacy) have a positive effect on brand experience and that brand experience has a positive and significant impact on brand attachment and mediates the relationship between value co-creation and brand attachment. The findings of significance for management are the identification of factors that enhance value co-creation in virtual brand communities. Doi: 10.28991/ESJ-2023-07-04-014 Full Text: PDF
The Magic of Brand Experience: A Value Co-creation Perspective of Brand Equity on Short-form Video Platforms Athapol Ruangkanjanases; Asif Khan; Ornlatcha Sivarak; Untung Rahardja; Shih-Wen Chien; Shih-Chih Chen
Emerging Science Journal Vol 7, No 5 (2023): October
Publisher : Ital Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28991/ESJ-2023-07-05-09

Abstract

Many companies are utilizing short-form video platforms to enhance the value co-creation between brands and consumers and ultimately create brand equity. However, there is a research gap in the present literature regarding the significance of consumers' participation in short-form video platforms affecting corporate brand equity. The present study aims to address this research gap by incorporating value co-creation theory to investigate the role and mechanism of value co-creation generated by consumer participation in short-form video platforms, i.e., corporate-initiated value co-creation and customer-initiated value co-creation, on corporate brand equity. The current study used a survey methodology to collect 481 samples from TikTok users using a convenience sampling method. The present study used structural equation modeling on the collected data. The findings show that corporate-initiated value co-creation can positively influence corporate brand equity, in which brand experience plays a partially mediating role. Customer-initiated value co-creation can also promote brand equity, whose role is also partially mediated by brand experience. This study theoretically contributes to the value co-creation concept and its theoretical association with brand equity and brand experience. This research also offers practical implications for practitioners regarding the utilization and enhancement of brand experience to improve clients' engagement in value co-creation activities. Doi: 10.28991/ESJ-2023-07-05-09 Full Text: PDF
Co-Authors AA Sudharmawan, AA Abas Sunarya Abas Sunarya, Po Abdul Hamid Arribathi Abdul Hayat Achani Rahmania Az Zahra Achmad Nizar Hidayanto Adam Faturahman Ade Iriani Adi Setiawan Aditiya Lityanian Al Nasir Adiyarta, Krisna Aghnia Sabila Ainun Rahmawati Alexander Williams Alfiah Khoirunisa Alfiah Khoirunisa Alfiah Khoirunisa Alfiah Khoirunisa Alfiah Khoirunisa Alfian Dimas Ahsanul Rizki Ahmad Alwiyah Alwiyah Amelia, Sindy Amsyar, Izwan Ana Nurmaliana Anderson, James Andhika Dwi Putra Andriyani, Fitri Andriyansah . Anggun Aditya Ningrum Anggun Oktariyani Anggy Fatillah Anggy Giri Prawiyogi, Anggy Giri Ani Wulandari Anil Ram Anjani, Sheila Aulia Ankur Singh Bist Anoesyirwan Moeins Anoesyirwan Moeins Anwar, Aang Solahudin Apriliasari, Dwi Aptman, Ethan Ari Asmawati Arini Dwi Lestari Arini Dwi Lestari Aristo, Nabila Cynthia Arko Djajadi Ary Budi Warsito Asep Saefullah Asep Sutarman Asif Khan Asif Khan Astuti, Eka Dian Athapol Ruangkanjanases Augury El Rayeb Aulia Edliyanti Avionita, Sella Ayi Rakhmat Ramdani Ayu Martha Wardani Ayu Sanjaya, Yulia Putri Ayu Wanda Azz, Istajib Kulla Himmy Baedowi, Hikmal Bayu Pramono Bennet, Daniel Bhupesh Rawat Bist, Ankur Singh Budiarto, Mukti budiarty, frizca Bunga Pertiwi Candra, Ariya Panndhitthana Chairun Nas Chalifatullah, Siti Chen, Shih Chih Christianto, Dennies Dwi Chung-Hao Hsu Chung-Wen Hung Citra Destianty Cristhopher, Ethan Daelami Ahmad Danny Manongga Darmawan, Muhammad Diky Darmawan, Muhammad Diky Davies, Mary Deddy Pratama Desi Sartika Desrianti, Dewi Immaniar Desy Apriani Devi, Lakshmi Dewi Immaniar Dewi Mariana Apriani Dewi, Yustin Novita Dhita Rukmianti Diah Aryani, Diah Dian Maharani Damanik Dian Mustika Putri Dina Fitria Murad Dina Fitria Murad Dini Intan Pratiwi Dini Intan Pratiwi Dini Nurul Suvianti Duwi Juliansah, Muhamad Alfi Dwi Andayani, Dwi Dwi Anjani Dwi Apriliasari Dwi Apriliasari Dwi Maya Suhainingsih Edward Boris P Manurung Edward Boris P Manurung Edward Guustaaf Efa Ayu Nabila Efendy, Rifan Eko Prasetiyani Eko Prasetiyani Eko Sediyono Elinda, Bella Dhea Elinda, Bella Dhea Elmanda, Vonda Endah Nirmala Dewi Erick Alfons Lisangan Erick Febriyanto Erika Erika Erni Astuti Erviani, Maya Ima Euis Sitinur Aisyah Faisal Rizki Azhari Farida Agustin, Farida Faturahman, Adam Fauziah, Zaleha Febiani, Dyah Ayu Febiansyah, Hidayat Femi Allamiah Femi Allamiah Fernanda Setyobudi Armansyah, Fernanda Setyobudi Firman Hanafi Fitra Putri Oganda Fitri Faradilla Fitri Faradilla Fitri Lisnawati Fresandy, Gilang Frizca Budiarty Fuad, Azharul Giandari Maulani Girinzio, Iqbal Desam Goh, Thomas Sumarsan Guustaaf, Edward Hakiki, Salman Handayani, Indri Handayani, Indri Hani Dewi Ariessanti Hani Dewi Ariessanti Harahap, Eka Purnama Harahap, Eka Purnama Harries Madiistriyatno Harries Madiistriyatno, Harries Henderi . Hendriyati, Penny Hendry Heriyanto Heriyanto Hidayati * Hidayati Hidayati Hindriyanto Dwi Purnomo Hua, Chua Toh Ignatius Joko Dewanto, Ignatius Joko Ilham, Muhammad Ghifari Imam Prayogi Indri Handayani Indri Handayani Indri Handayani Indri Handayani Indri Handayani Indri Handayani, Indri Ira Geraldina Irwan Nurdin Irwan Sembiring Isabella Yaumil Annisa Iwan Setyawan Jazi Eko Istiyanto Jetty Susanti Joko Siswanto Julianingsih, Dwi Juniar, Hega Lutfilah Kamal, ⁠Abdullah Arif Kamil, Muhammad Farhan Kanivia, Aan Kareem, Yasir Mustafa Kenita Zelina Khairunisa, Alfiah Khanna Tiara Khanna Tiara, Khanna Khasanah, Kartika Trissanti Kho, Ardi Khoirunisa, Alfiah Khoirunisa, Alfiah Khoirunisa, Alfiah Khoirunisa, Alfiah Komara, Maulana Arif Kristoko Dwi Hartomo Lalita Tri Adila Lalu Darmawan Bakti, Lalu Darmawan Latifah, Haznah Lestari Santoso, Nuke Puji Lic, Yung-Ming Lidya Wijayanti Lilik Agustin Lilis Setiani Lim, Clara Pasha Lusyani Sunarya Lutfiyah, Konita M. Ramdani Made Bunga Thalia Maharani, Herliana Wahyu Maimunah Maimunah Manik, Ita Sari Perbina Mardiana Mardiana Mardiana Mardiana Mardiansyah, Aditya Marviola Hardini Maulana, Imam Ryan Maulana, Sabda Md Asri Ngadi Melani Rapina Tangkaw Mertayasa, I Komang Meta Amalya Dewi Meylda Sarah Parwati Meytasari, Rista Mia Novalia Millah, Shofiyul Moch Sandi Alpansuri Mochamad Heru Riza Chakim Mochamad Sandi Alpansuri Mochamad Sukrisno Mardiyanto Mohammed Iftequar Ali Much Alvin Aldiya Muhamad Hendri Muhamad Yusup Muhammad Diky Darmawan Muhammad Iman Nur Hakim Muhammad Iqbal Muhammad Iqbal Muhammad Salamuddin Mukti Budiarto Muktiyanto, Ali Mulyati Mulyati Mulyati Mustofa Kamil, Mustofa Mustofa, Kenny Ilyas Nadia Nur Azizah Natalia, Elisa Ananda Natalia, Ester Ananda Natasya, Ersa Aura Neng Enay Nesti Anggraini Santoso Nevizond, Reza Filander Nia Haryani niko alnabawi Ninda Lutfiani Noval Jindan Nuke Puji Lestari Santoso Nur Azizah Nur Azizah NURAENI, RANI Nurani, Dita Lintang Nurmala, Risma Nurul Komaeni Ornlatcha Sivarak P. O. H. Putra Pahad, Baiq Aneji Pangestu, Anggit Panji Parker, Jonathan Po Abas Sunarya Pramono, Bayu Prasetyo, Ilham Bagus Pratiwi, Sarah Prihastiwi, Wahyu Yustika Purnama Harahap, Eka Purnama, Ika Yuni Putra, Nanda Dwi Putri, Dian Mustika Qory Oktisa Aulia Qurotul Aini Qurotul Aini Qurotul Aini Qurotul Aini Qurotul Aini Qurotul Aini Qurotul Aini Qurotul Aini Qurotul Aini Rahardja.,M.T.I.,MM, Dr. Ir. Untung Rahma Rinie Raihan Raihan, Raihan Rakhmansyah, Mohamad Ramadan, Ahmad Ramadhan, Tarisya Ramzi Zainum Ikhsan Rawat, Bhupesh Ray Indra Taufik Wijaya Renowati Hardjosubroto Reny Ardyanti Resti Rahmawati Retantyo Retantyo Retantyo Wardoyo RH. Fitri Faradilla Ridhuan Ahsanitaqwim Riya Widayanti Riza Chakim, Mochamad Heru Rizki Afri Liani Firmansyah Rizky, Agung Rochmawati Rochmawati Romzi Syauqi Naufal Rosalinda, Iis Ariska Rosyifa Rosyifa Ruey-Hsing Chang rusilowati, umi Sabda Maulana Salamuddin, Muhammad Sanjaya, Yulia Putri Ayu Santika Dewi Santoso, Nesti Anggraini Santoso, Nuke Puji Lestari Sarah Riwanda Shofroh Sari, Herva Emilda Sari, Meri Mayang SATRIYAS ILYAS Saulina Panjaitan, Aropria Sella Avionita Septian, Rafly Ananda Dwi Septiani, Nanda Shakinah Badar Shakinah Badar Shih-Chih Chen Shih-Chih Chen Shih-Wen Chien Shofiyul Millah Shylvia Ratna Dewi Shylvia Ratna Dewi Sihotang, Sondang Visiana Silvia, Pita Siti Chalifatullah Siti Maesaroh Siti Maesaroh Siti Mawadah Siti Nurindah Sari Siti Ria Zuliana Spits Warnar, Harco Leslie Hendric Sri Darmayanti SRI RAHAYU Sri Watini Sri Yulianto Joko Prasetyo Suciani, Ayu Sudaryono Sudaryono Sudaryono Sudaryono Sugeng Widada Sulastrini, Lily Ratna Sulistio Sulistio Sulthan Taqi Sampoerna Sunar Abdul Wahid Sunardjo, Richard Andre Sunarjo, Richard Andre Supriyati, Ruli Suryari Purnama Suryo Guritno1 Susan Oktaviani Sutarman, Asep Sutarto Wijono Sutedja, Indrajani Suwandi Suwandi Tanaporn Hongsuchon Tangkaw, Melani Rapina Taqwa Hariguna Tejosuwito, Nikita Jova Tito Pinandita Tri Kuntoro Priyambodo Tri Purwaningsih Triyono Triyono Tsung-Hao Wu Tuti Nurhaeni Utami, Ria Valent Setiatmi Valent Setiatmi Valent Setiatmi, Valent Viktor A Sin, Muhamad Viola Tashya Devana Vivid Kristiani Alfad Zebua Wahyu Yustika Prihastiwi Wahyudi, Otniel Feliks Putra Wardani, Ayu Martha Widhy Setyowati Wijaya, Randy Wijaya, Surta Wijayanti, Lidya Wiliams, Alexander Williams, Alexander Windy Yestina Winiarti Prastiwi Yanti Yanti Yessi Frecilia Yoke Dwi Martianda Setiaji Yolandari, Aulia Yoyo Syoifana Yundari, Yundari Yusuf, Natasya Aprila Zainal Arifin Hasibuan