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SYAMSUL HIDAYAT
Universitas Bina Bangsa
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Other

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Analisis Potensi Pasar Pada Produk Kosmetik Wardah Imoni Misadiwana; Mentari Salsabila; Syamsul Hidayat
Student Research Journal Vol. 2 No. 1 (2024): Februari : Student Research Journal
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/srjyappi.v2i1.1036

Abstract

This research aims to analyze the market potential for Wardah cosmetic products. This research method uses qualitative, sampling techniques using random sampling techniques with the process of disseminating statements carried out online and publicly as many as 88 student respondents from Bina Bangsa University who filled out statements. Based on the research results, it shows that the market potential of Wardah cosmetic products is growing rapidly because Wardah products have product quality that is halal certified and Wardah products pamper consumers with the expansion of outlets in malls, supermarkets and traditional markets so that consumers are more likely to decide to purchase Wardah products. even though many similar new products have emerged.
Analisis Persaingan Pasar Air Minum Galon Pada Brand Aqua Dan Le Minerale Shinta Damayanti; Siti Salma Nur Izati; Syamsul Hidayat
Journal of Management and Social Sciences Vol. 3 No. 1 (2024): February : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v3i1.989

Abstract

The gallon drinking water market in Indonesia is one of the most competitive markets. This is due to several factors, including the high public demand for drinking water liters and the large number of competing brands. Ultimately, choosing the best brand of bottled water will be a decision based on individual needs. The purpose of this study is to help people make better decisions in choosing the appropriate gallon bottled water for consumption. The population in this research is consumers of gallon drinking water on the Aqua and Le Minerale brands in the Bina Bangsa Campus environment, especially regular management students 4 semester 5, with a sample size of 300 people. The results of hypothesis testing show Competition in the Gallon Drinking Water Market in the Aqua and Le Minerale Brands. We recommend that gallon mineral water in the Aqua and Le Minerale brands maintain quality by maintaining water purity.
Analisis Customer Based Brand Equity Terhadap Loyalitas Konsumen Pada Richesee Factory Uktafiya Nurhayati; Nurholisah; Syamsul Hidayat
Student Research Journal Vol. 2 No. 1 (2024): Februari : Student Research Journal
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

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Abstract

This research aims to examine the influence of customer based brand equity on consumer loyalty with the research object being the Fast Food Resto Rhiceese Factory in Serang City. The results of this research include Based Brand Equity on consumer loyalty at the Rhiceese Factory fast food restaurant in Serang City. The case study at Richesee Factory Indonesia, this research uses quantitative methods and is then analyzed using validation and reliability tests, multiple regression analysis, hypothetical tests using SPPS. In this variable test table, the results of data management based on the data table show that all statement items in the Brand Equity questionnaire are declared valid, while in this variable test table, the results of data management based on the data table show that all statement items in the Loyalty questionnaire are declared valid. The reliability statistics table shows the results of the analysis from the reliability test with Cronbach's Alpha = 0.878 out of 9. The number of items is a moderate value so that this questionnaire is said to be consistent (reable). The influence of customer based brand equity X1 in influencing each additional variable Y, consumer loyalty is influenced by other factors.
Analisis Evaluasi Merek Smartphone Samsung Galaxy Series A Sabilla Anggraini; Khayatin Nupus; Syamsul Hidayat
Student Research Journal Vol. 2 No. 1 (2024): Februari : Student Research Journal
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

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Abstract

The aim of this research is to analyze the influence of product attributes, price, the need to seek variety and dissatisfaction on the decision to switch brands to the Samsung Galaxy series. The results of the research show that product attributes and price have a negative and significant effect on the decision to switch brands, while the need to seek variety and dissatisfaction have a positive and positive effect. significant impact on brand change decisions. In order to avoid brand switching, the company developed a marketing strategy by innovating product attributes, setting prices in accordance with consumer needs. Apart from that, Samsung's strategy is to attract potential buyers by providing attractive promotions and discounts. Companies must continuously create a brand image for Samsung brand smartphones. This is done as an effort to build a strong brand. Through a strong brand image, companies can satisfy customers and minimize customers' need to look for product variations outside of Samsung brand smartphones.
PENGUATAN LITERASI DAN NUMERASI BAGI GURU MELALUI PELATIHAN PENINGKATAN KOMPETENSI GURU DI SEKOLAH DASAR NEGERI PULO PANJANG 1 Ulinnuha Ulinnuha; Rina Andriani; Desma Yuliadi Saputra; Syamsul Hidayat
Jurnal Abdimas Bina Bangsa Vol. 5 No. 1 (2024): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v5i1.811

Abstract

This community service aims to provide training related to strategies for strengthening literacy and numeracy. Participants are expected to be able to apply strategies to strengthen literacy and numeracy; text-rich environment development, social emotional development, and academic environment development. Participants in this activity were the principal, teachers and 4 students of SDN Pulo Panjang 1 with a total of 20 participants. The methods used in this service are, observation, interviews, socialization, training and simulation. This community service has made a positive contribution in efforts to increase teacher competency by implementing creative, fun and meaningful strategies for strengthening iteration and numeration. (1) This PKM activity is able to provide alternative solutions to overcome the problem of students' difficulty understanding the material. So that students are enthusiastic and eager to take part in all subjects, (2) Participants understand strategies for strengthening literacy and numeracy (3) School principals, teachers and librarians are motivated to be optimistic about implementing literacy movements despite the remote geographical conditions of educational units
PEMANFAATAN DIGITAL MARKETING MELALUI SEMINAR STRATEGI SUKSES UMKM UNTUK MENINGKATKAN EKONOMI KELUARGA BAGI MASYARAKAT PESISIR PULO PANJANG BANTEN Furtasan Ali Yusuf; Laksmi Evasufi Widi Fajari; Jaka Wijaya Kusuma; Hadi Kurniawanto; Syamsul Hidayat
Jurnal Abdimas Bina Bangsa Vol. 5 No. 1 (2024): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v5i1.893

Abstract

This service activity aims to optimize the use of digital marketing through seminars on successful MSME strategies to improve the family economy for the coastal communities of Panjang Island, Banten. The total respondents involved in this survey were 20 MSME owners salting and boiling anchovies, banana chips, dola-dola dodol seaweed and seaweed cultivation. In this service activity, there are several stages of implementation including: (1) survey; (2) measure prior knowledge; (3) digital marketing assistance; and (4) evaluation. In addition, this activity also includes MSME mentoring activities in the form of continuous support. Results of the series of activities: (1) survey: Long Island coastal communities have great potential to develop their MSME businesses through digital marketing; (2) measuring prior knowledge to confirm survey findings, with the majority of seminar participants having a limited understanding of digital marketing; (3) mentoring activities involving seminars on digital marketing success strategies succeeded in providing in-depth insights to participants; and (4) the evaluation results of the seminar activities showed a significant increase in participants' understanding of digital marketing. Overall, this service activity proves that training and mentoring in digital marketing can provide tangible benefits for the coastal communities of Panjang Island
Analisis Harga (Rokok Eletronik) Terhadap Minat Pembelian di Kalangan Remaja Ferdi Rizki Syahriar; Febri Ferdian; Syamsul Hidayat
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 1 No 3 (2024): Februari
Publisher : Maximal Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya dan Pendidikan

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Abstract

In this article, we conduct a price analysis (of electronic cigarettes) on purchasing intentions among teenagers. Based on the data we collected, we found that the price of e-cigarettes influences purchasing intentions among teenagers. Here are some results from our analysis: The price of e-cigarettes is a factor that influences purchase intention among teenagers. If the price of e-cigarettes is too high, then interest in purchasing will decrease. The quality of electronic cigarettes is also a factor that influences purchase intention. If the quality of e-cigarettes does not meet teenagers' needs, their interest in purchasing will decrease. From our analysis, we conclude that to increase interest in purchasing e-cigarettes among teenagers, companies should consider the factors we have identified. By paying attention to price, quality, market and marketing, companies can obtain higher purchasing interest from teenagers
Analisis Persepsi Harga Terhadap Keputusan Pembelian Produk Xiaomi dan Samsung Dikalangan Mahasiswa Wahyudi Prasetyo H; Hadi Muhamad R; Syamsul Hidayat
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 1 No 3 (2024): Februari
Publisher : Maximal Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya dan Pendidikan

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Abstract

This research is a survey research on students who use Xiaomi and Samsung cell phones. The aim of this research is to determine and analyze the influence of price perceptions on purchasing decisions. The company's success in influencing consumer purchasing decisions is done by building good communication with consumers, building good product brands and providing new innovations in products produced by following current trends. This research aims to determine and analyze the influence of price and brand image on purchasing decisions. The data collection technique used in this research was based on a questionnaire with a sample size of 50 respondents. The analytical method used is multiple linear regression analysis. Based on the research results, the results of the simultaneous influence significance test with the F test, price and brand image together or simultaneously, have a significant (statistically) influence on purchasing decisions. Based on the results of the partial influence test with the t test, it is known that the independent variables, namely the lifestyle variable have a negative effect and do not have a significant effect on purchasing decisions, price has a positive but not significant effect on purchasing decisions, and brand image has a positive and significant effect on purchasing decisions. . Suggestions for Xiaomi and Samsung companies are that they should look at the lifestyle needs of consumers, don't just focus on the product, set prices according to market share in smartphone product sales, and carry out promotions that are right on target with good concepts and designs.
Analisis Persepsi Harga Pada Hp Iphone di Kalangan Masyarakat Rohmadi; Makhfudoh; Syamsul Hidayat
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 1 No 4 (2024): April
Publisher : Maximal Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya dan Pendidikan

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Abstract

In this modern era, business growth is very rapid. Various businesses are developing everywhere, the number of prices and quality of products become various, making market competition fierce. The growth of technology can also make a big impact on human life, one of which is the growth in the field of smartphone technology such as smart phones. A smartphone is a smart telecommunications device that unites the functions of a mobile phone with various additional features, such as computing capabilities, internet connection, digital camera, and various software applications. The purpose of this study is to gain a better understanding of how customers assess product prices. For this study, a quantitative method was used, and the sample consisted of 343 carenang residents. The slovin formula was also used as a sampling technique. In this study, multiple linear regression analysis was used with significant results. shows that the interest in buying an iPhone is influenced by perceived price and product value
ANALISIS PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK WARDAH DAN AZARINE DI KALANGAN MAHASISWA Sinta lidia sari; Fima fatihatul makiyah; Syamsul hidayat
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 2 (2024): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i2.895

Abstract

This research aims to examine and analyze price perceptions of purchasing decisions for Wardah and Azarine products among students. This research uses quantitative methods. The data used is primary data obtained through a questionnaire distributed via Google Form. The sampling method used non-probability sampling with purposive sampling technique, with a research sample of 183 respondents. The test stages carried out were validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, and multiple linear regression. The testing tool used was IBM SPSS 26. The research results showed that price perception had a significant influence on purchasing decisions for Wardah and Azarine products.
Co-Authors A'yun Tamami, Fauziyah Qurrota Abdul Hamid Abdul Razak Abouzeid, Mohamed Sharei Ade Fauji Ade Muhita Affandi, Lukman Agum W.P, Muhamad Agung Dharmawan Buchdadi Agus Hikmat Ahmad Gani Aini Pungki Sri Rahayu Akhyar, Sayed Al Manar, Primadhika Alfia Zahro Amirsyah, Amirsyah Amiruddin Amiruddin Andiny, Putri Dwi Andri Nirwana AN Anneira Azzahra Apriyani Arafi, Arafi Ardiansyah, Ruli Ari Anshori, Ari Arrahman, Rudi Asyiri, Abdul Atomy, Sri Bahtiar, Syamsul Budi Utami D. Santiago, Nila Dellawati Deshinta Maia Desiyani, Risma Eka Desma Yuliadi Saputra Deti Cahyati Dewi Gathmyr DEWI RAHMAWATI Dian Anggreini Dian Novita Diana Permata Nazibah Dini Purbani Eka Ardiansyah, Eka Ela Kurnia Ela, Ela ENCEP SAEFULLAH, ENCEP Ervizal AMZU Fatari Fathur Rohman, Fathur Fatimah, Ifat fatoni, malik Fauzi Widyawati Febri Ferdian Feoniy Amanda putri Ferdi Rizki Syahriar Filmizan Fima fatihatul makiyah Fitriana, Reva Helma Fitriana, Tri Anggraini Frischa Anggraeni Furtasan Ali Yusuf Gunawan, Dino Hadi Kurniawanto Hadi Muhamad R Hadiyuswara, Iyus Guntur Hamidah . Hamidah Hamidah Handoyo, Buyu Heru Kurnianto Tjahjono Hikmal J Hilman Luthfil Hadi, Muhammad Wafi Husbah, Husbah Husnul Khotimah, Sita Idi Amin, Idi Ifat Fatimah Iis Mariyam Ikhsan, Maulana Ilham Ilham Ilham Ramadian Imoni Misadiwana Inaya Amalia Putri Inayati Inayati, Nurul Latifatul Indah Fitriani Isman, I Isman, Isman Isra, Muhammad Faiz Jaka Wijaya Kusuma Jayawarsa, A.A. Ketut Kamila Cahya Khayatin Nupus Khoirunnida Khomarudin, Khomarudin Kurniaji, Jermanda Ridwan Laely Wulandari Laksmi Evasufi Widi Fajari Lalu Arafath Gymnastiar Rahman Latifah, Nuraeni Leni Leni Leni Mardianah Lincawati, Iin Lubis Lubis, Lubis LUZIA, LUZIA HOMISA M. Ilmi Syiraf M. Wildan, M. M.Rudi Saputra Pratama Maftukhaturrizqoh, Olivia Makhfudoh Maulana Deni Erlangga Maulana, Akmal Maulana, Arif Fikri Maulana, M. Lutfi Meilanto Melinda Rochmah Mentari Salsabila Meria, Lista Merliana, Miranti Mia Mulyani Zahra Millani, Aprilia Mita Melisa Febriani Mochamad Fahru Komarudin Moh Abdul Kholiq Hasan Mohamad Ali Mufidah, Khodijah Muh Nur Rochim Maksum Muhamad Subhi Apriantoro Muhammad Ramdhan Muhammad Saleh Muhammad Saleh Muhsinun, Muhsinun Muhtar Arifin Sholeh, Muhammad Muliani, Rika Ayu Munawar Rahmat Munggaran, Ikram Kurnia Muslimin Muslimin Mustika Via Baharsah Mustofa, Triono Ali Mutohharun Jinan Nabilla Lutfia Naisa Laila Yasri Namira Rahmi Rizqia Nanda Ivan Natsir, Nanda Ivan Nani Rohaeni Nani Rohaeni Nita Apriyanti Noviyudin, Noviyudin Nungki Agustin Nurdianty, Salsabila Nurhasanah Nurholisah Nurmaesah, Nunung Ofan Sofian Okvin Mulia Ombi Romli Parman, Lalu Pathurahman, Irfan Putri , Kiky Alviana Putri Faradhiba, Devina Putri Wijayanti Kusuma Raehul Janah Rahmania, Rinny Rahmat Bukahri, La Ode Rahmayani, Ririn Ratna Suminar Resti Apipah Rhain, Ainur Rian Oki Firmansyah Rina Andriani Risdayani, R Risdayani, Risdayani Riska Dwi Yolanda Riyadil Jinan Robika Rodliyah Rofif, Wahid Fairuzziyad Rohmadi Rohmani, Annas Fajar Rudhy Akhwady Rustia, Eneng Sabilla Anggraini Sabinah Saepudin Saepudin Safariningsih, Ratna Tri Hari Sahara , Safira Saipudin, Lalu Saputri, Salma Gusni Sari, Muflihatul Laela Saukani, Saukani Setyaningtyas, Ayunda Kinasih Setyariningsih, Eny Shinta Damayanti Sika Noviani Silfi Purnama Nur Sinta lidia sari Siti Ila Awaliah Siti Nurhasanah Siti Salma Nur Izati Sofa Fatihatun Nayiroh Solahudin, Muhammad Miftah Solihat Solihat Suci Tiara Saurma Sudirman Suflani Sugeng Sugeng Suhendar Suhendar, Suhendar Sulaeman, Yeni Suparno Suparno Supriaddin, Nofal Surani, Dewi Suseno, Bambang Dwi Syafril Syafril Syiraf, M. Ilmi Tamami, Riza Taslim Arifin Tasya Aulia Tazakka, Muhammad Adullah Teddy Iman Fatullah Thoyib, Fachri Muhammad Tokan, Abdurrahman Tripuspitasari, Yosi Ufran Ufran, Ufran Uktafiya Nurhayati Ulinnuha Ulinnuha Umi Prasasti Ummah, Shopiyatul Utomo, Aldy Prasetyo Vambudi, Viky Nur Wahono, Puji Wahyudi Prasetyo H Warits, Hakimah Waston Widodo, Prima Ariyo Wilyan, Radil Winingsih, Rosa Wiradana, Aditya Wisnu Sagantara Yanuar, Emsal Yanuri, Yusuf Rohmat Yermitha, Anjelye Yeti Dahliana Yuana Putri Febriyanti Yuliah Yuliah Yulius Yulius Yundari, Yundari Yustiana Olfah Zaelani, Ahmad Zafira Az Zahra Zaidan N.H, Muhamad Zanatun, Anah