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Journal : Kriez Academy

BUSINESS INNOVATION AND CRITICAL SUCCESS FACTORS IN DIGITAL TRANSFORMATION AND CHALLENGING TIMES: AN ECONOMETRIC ANALYSIS OF STARTUP VIABILITY AND SUCCESS Sikki, Nurhaeni; Aripin, Zaenal; Fitrianti, Nida Garnida
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 2 (2024): Kriez Academy - January
Publisher : Yayasan Kreatif Indonesia Emas

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Abstract

This research reviews Business Innovation and Critical Success Factors in the context of the digital transformation period for startups. Through econometric analysis, this research explores the influence of business innovation factors, adaptation to technology, risk management, marketing strategy, and human resource management on startup survival and success. These factors are analyzed to understand the extent of their contribution in predicting startup performance in this challenging era. The research methodology involves collecting secondary data from a number of startups operating in various industrial sectors. Econometric analysis was carried out to measure the relationship between these factors and startup business performance. The research results highlight the importance of integrating business innovation, technology adaptation, careful risk management, responsive marketing strategies, and effective human resource management in increasing startup success amidst changes in the digital business paradigm.
UNRAVELING THE EFFECTS OF ECONOMIC POLICY UNCERTAINTY: STRATEGIC CONTRIBUTIONS OF MARKETING, OPERATIONS, AND RESEARCH AND DEVELOPMENT Aripin, Zaenal; Susanto, Bambang; Sikki, Nurhaeni
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 2 (2024): Kriez Academy - January
Publisher : Yayasan Kreatif Indonesia Emas

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Abstract

Uncertainty in economic policy has become a significant challenge for companies in various industrial sectors. In this research, we disentangle the influence of economic policy uncertainty on the strategic contribution of marketing, operations, research and development in the modern business context. Through a qualitative approach, we explore how companies face the challenges of economic uncertainty and the strategies they adopt to overcome its negative impacts. In a marketing context, we highlight the importance of a deep understanding of changes in consumer behavior and flexibility in reaching market segments that still have strong purchasing power. On the operational side, we discuss how companies are managing risks associated with supply chain fluctuations and production costs through stronger collaboration and the adoption of innovative technologies. In terms of research and development, we highlight the importance of intelligent resource allocation, collaboration with external partners, use of data analytics, and product development that can improve a company's operational efficiency. By analyzing our findings, we conclude that companies need to take a proactive and innovative approach in managing economic policy uncertainty to ensure their long-term business growth and sustainability.
INCENTIVE STRUCTURE AND ITS EFFECT ON REFERRALS: AN ANALYSIS OF THE ROLE OF SELF-CONSTRUCTION AS A DETERMINANT Aripin, Zaenal; Haryaman, Adang; Sikki, Nurhaeni
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 2 (2024): Kriez Academy - January
Publisher : Yayasan Kreatif Indonesia Emas

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The experience of referring others in a referral incentive program has a significant impact on an individual's self-perception and their propensity to engage in future referral activities. This study investigates how referral experiences influence individuals' self-perceptions and their motivation to engage in referral activities, as well as factors that moderate the relationship between referral experiences, incentive structures, and participation behavior. Using a qualitative approach, we analyzed data from in-depth interviews with referral program participants as well as participant observation in the program environment. Our findings suggest that individuals' self-construal plays a key role in moderating the relationship between incentive structure and their decisions to participate in referral programs. Individuals with strong self-construals tend to respond better to incentives provided, while individuals with low self-construals may experience negative impacts such as decreased motivation or anxiety regarding their performance. However, a successful referral experience can also strengthen an individual's identity as an effective influence or recommender, thereby increasing their motivation to continue participating in the referral program in the future. The practical implication of these findings is the importance of companies paying attention to psychological and social factors that influence individual self-perceptions in designing effective incentive strategies in encouraging participation in referral programs. By strengthening social support, increasing transparency and fairness, and understanding individual needs and preferences, companies can create a supportive environment for individuals to refer others with confidence and integrity.
Co-Authors -, Verianto A, Ali Yusran Abda Abda Abubekar, Udin Achmad Noerkhaerin Putra Adang Haryaman Afiani, Akzir Fitri Ageng Prayogo, Dimas Agung Prabowo, Hanif Agustian, Fitrah Agustini Agustini, Agustini AHMAD MUZAKKI Ahmad Muzakki Aisyah, Sitti Nur Ajeng Nisa Kusuma Akhifin, Akhifin Alif , Danendra Favian Amalia, Anggi Amanda, Dea Anshari, Kamal AP, Yuana Cita Ardyansyah, Mukhlas Arif Rahman Ariyani, Alisiah Rezky Assegaf, Muhammad Iqbal Astuti, Melani Tri Avianti, Astri Avrilya, Reghita Ayu Laili Rahmiyati Ayu Renatasari, Distya Bakhita, Rona Maulidia Bakri, Ayu Hartati Batubara, Inka Hermando Berliani, Kristin Nadia Bramanto, R. Handi Budiawan, Likha Navadiani Cahyadi Saputra, Regi Cantika Dea Nurlaela Putri Chasanah, Rima Huswatun Chintiyani, Fitri Choiri Rohmawan, Hanung Christabel, Aynnie Darmawan, Widiyah Depi, Jeanne Nurtami Devi Indriyani Diana Pratiwi, Teggy Diana Pratiwi2 Didan Rendra Nugraha Dina, Soneta Dindra, Farrel Dotulong, Dean Joshua Eddi Supriadi Eki Robi Hadiansah Ernawati Ernawati Eva Rachmawati Fadhilah, Murni Fadill Akbar, Muhammad Fahri, Sindytia Fandani, Mona Fansari, Riska Fitriani Zenab Farhanah, Raden Farhanah, Raden Firra Farida Yuliaty Fatmasari, Raden Roro Fauziah Fauziah Febrina, Dara Meutia Ayu Fikhrin, Mochammad Ghalib Firdaus, Ridwan Tho At Firmansyah, Muhammad Lutfi Fitri Handayani Fitrianti, Nida Garnida Gemellia, Livy Putrikita Gerhana, Hana Ghazani, Shadrina Fitri Gladys, Febrina Goncalves, Manuel Gumilang, Irlan Karsa Gunawan, Putri Kurnia Gunawan, Yanyan Guterres, Alexandre de Sousa H, Rahma Indhytsania Haerunnisa, Indah Hafidli, Dedi Hamidah - Harahap, Linda Rahmadhani Hardi, Vyrunica Hartono, Muhammad Hartono, Muhammad Reno Hasibuan, Puji Lestari Hasna, Nisrina Hastuti, Eka Hesti Hayya, Lidya Nur Herijanto, Budyawan Herlaman, Jendry Hersusetiyati Hersusetiyati, Hersusetiyati Hidayat, Syarif Azwar Hikma, Nurul HR, Leni Nuraeni Ihwani, Najmi Imam Munandar Imas Siti Masitoh Indhytsania H, Rahma Indradewa, Rhian Indrawati, Ai Wiwin Indriani, Asti Islamy, Nur Isman, Muhammad Istyadzah, Mystah Jacob, Lodia Antonia Juanda, Agus Juhairiah Karlina, Nova Kartina, Hana Betel Kasyati, Kasyati Kh, Raden Firra Farhanah Khaneisya, Rashell Puteri Khoerudin, M Klarita, Endi Liani Kristi, I Sildani Kurnia, Dila Kusuma, Ajeng Nisa Kusyanto, Fahmi Abdullah Lestari, De Luh Pratiwi Angganing Liana, Lia Lusito, Tri Astrit Majid, Muhammad Indra Makbul, Aktris Monika Favorit Malik, Rahadian Mandala, Nesha Adelina Maulana, Fajar Maulana, Salas Iqbal Maulida, Vida Wahda Mayola, Putri Mayusip, Billy Michelle Miquela Kumonong Miranda, Ade mirzaq, mirzaq Missa, Rony Rikus MP, Eva Linandra Mubarok, Rizqi Mudiansyah, Aris Muhaeni, Budi Muhammad Dadi Priadi Muhammad Hidayat Muhammad Ilham Muhtar, Muhammad Hasan Zas Mukti, Aryani Kusuma Mulyeni, Sri Munawir, Badi Mustoha, Mustoha Nabila, Dea Nahuri, Sasinta Bela Naja, Nadia Syahran Najmi Ihwani nanang nanang Nasution, Caesar Rayhand Arrafif Nasution, Nurul Fitria Ngurah, I Gusti Gede Agung Nurjaman, Maman Nurliah, Lien Nurokhim, Fathur Rhohman Nursyifa, Agnia Nurulita, Darliani Nusantara, Novalja Nega Pangestu, Sulthan Diffa Permana, Iskandar Poerba, Arsyad Prabowo, Eric Satrio Adi Pramudani, Nadia Pramuja, Ramona Agustiani Prasetyo, Tri Wahyu Pratama, Dewi Yulianti Pratama, Yudhistira Anugerah Pratiwi, Hanameyra Pratiwi, Teggy Diana Priadi, Dadi Prihatin, Dewi Mustikaning Pupi Indriati Zaelani Purba, Muhammad Arsyad Purwantiningsih, Meiyanti Pusparani, Kinanti Vionanda Puspita, Nike Putra, Angga Tri Adi Putra, Rizki Cahaya Putri, Anugera Septidwi Putri, Aulia Salsabila Putri, Cantika Dea Nurlaela Putri, Liska Zahara Putri, Ria Hutami Rachman, Muhamad Rachmansyah, Farhan Rachmat, Andri Kusmayadi Rahayu, Hanny Rahmawati, Feti Ramadhan, Mochamad Zibran Haykal Ratih, N. 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