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PELATIHAN STRATEGI PEMASARAN UMKM MELALUI FLATFORM DIGITAL DI DESA LERO Nuraisyah Nuraisyah; Nasrullah Nasrullah; Nasir Mangngasing
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 2 No. 6 (2024): November
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v2i6.2876

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memainkan peran penting dalam pertumbuhan ekonomi di Indonesia. Namun, banyak UMKM yang masih menghadapi tantangan dalam memasarkan produk mereka secara efektif. Pelatihan strategi pemasaran melalui platform digital dapat menjadi solusi untuk membantu UMKM di Desa Lero meningkatkan visibilitas dan jangkauan pasar mereka. Penelitian ini bertujuan untuk mengevaluasi efektivitas pelatihan strategi pemasaran UMKM melalui platform digital di Desa Lero. Metode penelitian yang digunakan adalah campuran kualitatif dan kuantitatif, dengan pengumpulan data melalui wawancara, kuesioner, dan observasi. Hasil penelitian menunjukkan bahwa pelatihan tersebut telah meningkatkan pemahaman dan keterampilan UMKM dalam memanfaatkan platform digital untuk pemasaran. Selain itu, terdapat peningkatan penjualan dan jangkauan pasar bagi UMKM yang mengikuti pelatihan. Penelitian ini menyimpulkan bahwa pelatihan strategi pemasaran UMKM melalui platform digital dapat menjadi solusi efektif untuk mendukung pertumbuhan UMKM di Desa Lero.
DISTRIBUSI IKAN LAUT UNTUK MENINGKATAKAN PEREKONOMIAN PEDAGANG DI PASAR INPRES KOTA PALU Salima Salima; Maharani Aulia Cisadane; Nadifa Nasyila; Pandu Akbar Wiguna; Abdillah Abdillah; Nuraisyah Nuraisyah; Andi Maman Firmansyah
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 1 (2025): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i1.3078

Abstract

This research focuses on the distribution of sea fish to improve the economy of traders at the Inpres Market. The aim of the research is to determine the distribution of sea fish in the Presidential Market of Palu City using Talcott Parson's theory. This research method uses a qualitative approach with interview and observation data collection techniques. The informants in this research were 3 people, all three were traders. The results show that (1) the application of functional structure in the distribution of marine fish using Talcott Parson's theory. (2) the actors involved in the distribution of marine fish products by traders in the market. (3) distribution of various types of fish from small to large in accordance with the capabilities of the traders. (4) income from marine fish businesses. This shows that marine fish traders.
ANALISIS STRATEGI PEMASARAN DALAM PENJUALAN SAYUR PADA PEDAGANG KAKI LIMA DI PASAR INPRES KOTA PALU Nur Azizah Maladjai; NurAfni NurAfni; Jane Fadilah; Aziz Ramadhan; Nuraisyah Nuraisyah; Andi Maman Firmansyah; Meldi Amijaya
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 1 (2025): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i1.3079

Abstract

This research focuses on analyzing marketing strategies in selling vegetables to street vendors at the Inpres Market, Palu City. The aim of this research is to determine the marketing strategy for selling vegetables at the Inpres Market using Guiltinan and Paul's theory. This research method uses qualitative research, with interview and observation data collection techniques. The results show that (1) pricing strategies tend to be flexible using Guiltinan and Paul's theory. (2) Traders also focus on product quality and vegetable freshness to gain more trust from consumers. (3) traders take advantage of strategic locations in parking areas or exits, which allows consumers to reach them more easily. (4) using simple promotions such as direct communication with consumers, especially in the form of price offers and friendliness.
STRATEGI PEMASARAN UNTUK PRODUK OLAHAN TOMAT DI ERA DIGITAL PASAR INPRES KOTA PALU Wina Wina; Vidya Putri Aprilia; NurHusna Aulia; Syaiakbar Dirgantara Hariyanto; Ahmar Ahmar; Nuraisyah Nuraisyah; Andi Maman Firmansyah
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 1 (2025): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i1.3080

Abstract

This research focuses on formulating an effective marketing strategy for processed tomato products at the Inpres Market in Palu City with a focus on health aspects and product quality. The strategies that will be implemented include educating consumers about the health benefits of processed tomato products, developing innovative new products, and product certification to guarantee quality. Apart from that, promotions will be carried out through various digital channels and collaboration with local culinary businesses. This research aims to formulate an effective marketing strategy for processed tomato products in the digital era, especially in the Inpres Palu market. The proposed marketing strategy includes the use of social media, e-commerce development, and search engine optimization. It is hoped that the research results can contribute to tomato processing businesses and increase sales and expand market reach.
Pengembangan Pemasaran UMKM pada Usaha Bawang Goreng di Pasar Inpes Kota Palu Novry Dwiyanti; Andi Nurul Istiqamah; Jesika Julianti Natalia Kamasi; Rima Amanda Azzahra; Nuraisyah Nuraisyah; Andi Maman Firmansyah; Meldi Amijaya
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 1 (2025): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i1.3082

Abstract

The aim of this research is to analyze and develop an effective marketing strategy for the fried onion business at the Impres Market, Palu City. By understanding the potential and challenges faced by UMKM players. This research uses a descriptive method with a qualitative approach. Data collection techniques in this research are library research, observation techniques, and interview techniques. The data analysis technique that the author uses in this research is an interactive model data analysis tool from Milles, Huberman and Saldana. The implementation of the 4P marketing mix (Product, Price, Place, Promotion) is very important to increase the competitiveness of the fried onion UMKM business at the Palu City Impres Market. Focusing on product quality, setting reasonable prices, utilizing e-commerce platforms, and promoting via social media can expand the market and attract more consumers. With this strategy, the fried onion business can develop, increase turnover and strengthen its position in the market Keywords: Fried Onions; Marketing;UMKM
Strategi Pemasaran Warung Coto Makassar Dalam Meningkatkan Pendapatan (Studi Kasus Di Kelurahan Poboya Kecematan Mantikulore Palu) Nuraisyah Nuraisyah; Gita Farista; Syarif Permana Salingkat; Moh Wahyudin; Rofika Ramadani; Tasya Namira Budjuhari; Rasti Rasti
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 1 (2025): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i1.3199

Abstract

This research aims to find out how the marketing strategy is applied to increase the income of the coto cafe in Makassar. This research uses a qualitative research method that is conducted directly down to the space or location. The data collection technique used in this research is interviews, using interview guidelines that have been systematically and comprehensively compiled for data collection. The results of the research show that the marketing strategy carried out by Makassar coto stalls in increasing revenue is to always provide coto with more content and maintain the taste, always looking at the quality of the meat purchased and for the service provided by Mr. Leman so that customers feel comfortable, which is to always maintain the cleanliness of the place effort, the quality of products such as buying meat should not be mixed with fat. Warung coto Makassar owned by Mr. Leman has not cooperated with digital platforms such as courier services because the requirements are quite difficult.
PELUANG DAN TANTANGAN PENGEMBANGAN SAYUR HIDROPONIK DALAM KEWIRAUSAHAAN DI KELURAHAN LOLU UTARA KECAMATAN PALU TIMUR Moh Sadewa Ladder; Putri Amelia H; Sucianti Mangando; Widy Widy; Nuraisyah Nuraisyah; Gita Farista
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 1 (2025): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i1.3201

Abstract

Currently, advances in information technology have developed rapidly, one of which is automatic tools to help farmers in urban areas who have limited land. Almost all residents in cities always have the problem of limited land due to dense population, therefore using information to help their work, agricultural cultivation technology with a hydroponic system has been made an alternative for people who have limited land or yards, so that it can be used as a source of income. adequate. Hydroponics has a loose meaning, namely the technique of farming using water as a medium (Dewantoro, 2012), with an emphasis on fulfilling the nutritional needs of plants, or in the everyday sense of farming without soil. The hydroponic planting technique was initiated by the increasing attention of humans. about the importance of the need for fertilizer for plants. The growth of a plant can still develop well if the nutrients needed are always sufficient.
PENGARUH LOKASI BISNIS TERHADAP PENDAPATAN DAN KEUNTUNGAN UMKM : STUDI KASUS BARUGA STREET FOOD PALU Nuraisyah Nuraisyah; Gita Farista; Syarif Permana Salingkat; Mohamad Risky Adhitya; Nur wahdania; Rena Rena; Arifah Rahmadhani
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 1 (2025): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i1.3202

Abstract

This research aims to understand how business actors at baruga street food palu view the influence of business location on their income and profits. Thorough in-depth interviews, this research found that business location greatly influences the number of visitors and turnover. Business actors in strategic location tend to have wider networks and are able to retain costumers. Where a location will greatly influence the income of MSME business actors if it has a very strategic location in marketing their business by taking advantage of the large number of people who visit Baruga Street Food In Palu.
Eksplorasi Pengaruh Kreativitas dan Inovasi Terhadap Keberhasilan Wirausaha Muda : Studi Kasus Wisata Tepi Laut Nuraisyah Nuraisyah; Gita Farista; Reza Apriansyah; Fira Ria Idul Fitri; Rahmadini Rahmadini
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 1 (2025): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i1.3203

Abstract

This research aims to analyze the influence of creativity and innovation on entrepreneurial success. This type of research uses descriptive qualitative research methods. Research subject, seaside tourism entrepreneur owner. The research object is entrepreneurial exploration, including planning, implementation and evaluation processes. The method used to collect data is observation, interviews and documentation.
KEGIATAN USAHA PENGGILINGAN DAGING PT. SOLO INDAH DI KELURAHAN LOLU SELATAN KOTA PALU Moh Akbar Lagina; Ahmad Fahrozi; Gresya Yulian Masa; Riska Amelia; Nuraisyah Nuraisyah; Syarif Permana Salingkat; Gita Farista
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 1 (2025): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i1.3252

Abstract

Entrepreneurship is a creative and innovative ability that is used as a basis, tips, and resources to find opportunities for success. When compared to developed countries in the world, the number of entrepreneurs in Indonesia is still very low, the entrepreneurial intention model has been proposed as a better alternative to predict entrepreneurial activity.This study aims to determine how new entrepreneurs identify business opportunities based on creativity and entrepreneurial innovation.The purpose of this study is to analyze the factors that influence the success of meat grinding entrepreneurs in the city of Palu, by conducting direct observation methods to meat grinding business owners through questionnaires covering managerial, marketing, and operational aspects. In addition, the SWOT analysis identifies untapped market opportunities, such as the development of processed meat products and partnerships with local restaurants. This study recommends innovation to increase competitiveness in the market. These findings are expected to be a reference for new entrepreneurs in building a meat grinding business.This study cannot be said to be a complete picture of how the opportunity identification process is carried out by entrepreneurs, because each field has different conditions and problems so that further research is still needed.
Co-Authors A, Sulastri Abd Samad Abd Samad, Abd Abd. Rahman Abdillah Abdillah Abdul Rivai Abdul Rivai Abdurrasyid Ade Rachmat Yudiyanto Afandi Afandi Afilah, Afifah Agus Ardi Agus Kurnia Agustayana, Ketut Mahadi Ahmad Fahrozi Ahmad Iskandar Ahmad Zuhri Ahmar Ahmar Akmir Akmir Aldi, Aldi Alfianti, Winda Almira K Lahiya Almunawwara Ambo, Nuraisyah Ambohamsah, Idawati Anang Ma’ruf Andi Maman Andi Maman Firmansyah Andi Nurul Istiqamah Ani Susanti Anna Waris Nainggolan Annas, Firdaus Annisa Prastika Qur’ani K. Anton Anton Arifah Rahmadhani Ariyanto, Hepy Hefri Arlina Arlina, Arlina Asti Cintami Putri Astriana, Yuyun Asyhara, Fhara Diba Audietya Chantieka Aura Aulaz, Ibnu Ayu Reza Ningrum Aziz Ramadhan Azzahra, Farrah Bambang Supriyanto Bolong, Nastainuddin Buluade, Irmawati Bungawati Bungawati, Bungawati Chandra, Qiska Natasyah Chuzaimah Batubara, Chuzaimah Daeng Mamala, Ahmad Damayanty S Dandan Haryono Darnawati, Darnawati Daswati Daswati Desyah Nabilla DEVI PERMATA SARI Dewi Safitri Dina Hardianti Ditya, Rasya Permata Dyo Moh Sabda Eka Andani Elma Elma, Elma ERDIYANSYAH, ERDIYANSYAH Fachrul Reza Fachry Abda El Rahman Fadli Abd. Pattah, Moh. Fani Fani Farista, Gita Fathurrokhman, Susilo Febi Nur Salisah Febrian, Dimas Febrianty Febrianty Fikra Fikra Fikri, M. Ihsanul Fiona R. H Fira Ria Idul Fitri Gea, Titin Purnama GIFA RAHMA Gita Farista Gresya Yulian Masa H. Kawuree, Djibril hajria, Hajria Harahap, Amin Hasbullah Hasbullah Hasibuan, Raudhatul Ma'wa Hayundwitama, Hayundwitama Hrp, Nurlina Ariani Hsb, Febry Ramadhani Hussain, Sajjad I Wayan Indrawan Iman, Dede Indah Amalia Indar Ismail Jamaluddin Indriani, Niluh Inggih Permana Intam Kurnia Intan Nago Irwan Waris Ivana Toheke Jane Fadilah Jelly Leviza Jesika Julianti Natalia Kamasi Jivoni, Jivoni Julyanti, Eva Kadri W. Lumbay Kamiliya, Khansa Khairiyah, Intan Khairunnisa Khairunnisa Kristian, Kristian Kusmiatun Khoiriyah Lapasila, Isna Lidya olivia balanda Lo’onu, Astati Lubis, Delima Sari Lumansik, Anasthasia Lutfiani, Lutfiani M. Mau, Rusli Ma’wa H, Raudhatul Made Lusiana, Ni Maharani Aulia Cisadane Mahwalda Septianingsih Mangagasing, Nasir Mangngasing, Nasi Mangngasing, Nasir Manullang, Marihot Maruf Maruf Maruf Maruf, Maruf Masripah Mastang Mastang Mega Triana Monduale Meinar Meinar Melati Afriani Meldi Amijaya Mertina, Serly Miftah Amalia Miranda, Sari Arni Mirnawati Mirnawati Moh Akbar Lagina Moh Sadewa Ladder Moh Wahyudin Mohamad Risky Adhitya Mohammad Adrian Mohammad Irfan Mufti Muh Nur Fahreza Muh. Nasir Muhammad Nur Alamsyah Muhammad Riski Nugraha Muhammad Wandi Adriansa Mulyani, Nining Mustainah Mappatoba Nadia I Tala’a Nadifa Nasyila Najwa Najwa Nanda Aprilia Royna Nasarudin Nasarudin Nasilla Handayaningrum Nasir Mangngasing Nasrullah Nasrullah Nasrullah Nasrullah Nasution, Azlaini Yus Nawawi Natsir Nawawi, Muh Ndama, Jein Helvina Neliwati Nofitri, Nofitri Nopalina, Nopalina Novita Sari Novry Dwiyanti Nur Aini Bakhri Nur Alamsyah, M. Nur Alamsyah, Muh Nur Alamsyah, Nur Nur Azizah Maladjai Nur wahdania Nur, Hamdan NurAfni NurAfni Nurhayati Nurhayati Nurhidaya Nurhidaya NurHusna Aulia Nurjanah, Hifni Fitriah Nurjannah Nurjannah Nurjannah Nurjannah Nurul Aulia Octavira, Astrid Octayanto, Dimas Pandu Akbar Wiguna Pasaribu, Laili Habibah Pasaribu, Novalita Eudia Perdhana, Radhitya Phiter Boni Parubak Pitria, Dina Prayoga, Ikhsan Puspita, Diah Puspitasari Puspitasari Putra, Edy Yulianto Putri Amelia H Putri Syifarani, Athiyah Putri, Amalia Rahma Rachmad Rachmad Rafik, Ainur Rahayu, Ajeng Rahmadini Rahmadini Rahmat Sanjaya Ramadhan Tosepu Rangkuti, Charles Rasti Rasti Ratu Amanda Busman Razak, Dirgahayu Sri Rena Rena Rendy Kurniawan Reza Apriansyah Rian Rachdiat Maka RIFAYANTI RIFAYANTI Rima Amanda Azzahra Rini Oktavianti Riska Amelia Riska Ayu Fahrany Riskiyani Riskiyani Risma Risma Ritha Safitri Riyanto Riyanto Rofika Ramadani Rony, Zahara Tussoleha Roynaldo Ondey, Hezron Rumondang, Rumondang S. Pali, Yunus Safitri, Islamiani Saharani Saharani Saharani, Rizkhy Pramutya Sahdiah, Sahdiah saidin, saidin Saiful, Andi Salima Salima Salingkat, Syarif Permana Sela Mitha Setiawan, Dena Latif Sianaga, Rosmani Silviana, Evi Simanullang, Diva Karina Sipayung, Nurul Hidaya Sipayung, Nurul Hidayah Siska Amaliah Siti Nur Azizah Siti Nurfadila Sitti Chaeriah Ahsan Slamet Riadi Sopian sopian Sri Latifah Suasa Suasa Suci Handayani Sucianti Mangando Sudrajab Petalolo, Eli Sulfitri Husain Suliatun Nisa Sulistiawati sulistiawati Supit, Elisabeth Susiyanti, Susiyanti Syafwan Rozi Syahdan Syahdan, Syahdan Syahrir, Sasmita Nabila Syahruddin Hattab Syaiakbar Dirgantara Hariyanto Syarif Permana Salingkat T Pae, Novining Tanjung, Ali Mukti Tasya Namira Budjuhari Tiaka, Ronny Tobeli, Inggrid Tri Cahya Randani Triani, Neks Triani, Nenny Vidya Putri Aprilia Wachid Pratomo, Wachid Widi Hastomo Widiantika, Wafa Widy Widy WINA WINA Windasantika, Windasantika Wulandari Wulandari Yorensia Resti Yuris Sutanto Zul Anwar Ajim Harahap Zulkifli, Ayub Zulvina Zulvina