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All Journal Jurnal Penelitian dan Pengembangan Sains dan Humaniora (JPPSH) Jurnal Pendidikan Jasmani JURNAL ADMINISTRASI BISNIS JURNAL DERIVAT: JURNAL MATEMATIKA DAN PENDIDIKAN MATEMATIKA Dimas: Jurnal Pemikiran Agama untuk Pemberdayaan KEMBARA jurnal niara Al Qodiri : Jurnal Pendidikan, Sosial dan Keagamaan Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri JOURNAL OF MECHANICAL ENGINEERING, MANUFACTURES, MATERIALS AND ENERGY Arabiyatuna : Jurnal Bahasa Arab MODELING: Jurnal Program Studi PGMI PROCESSOR Jurnal Ilmiah Sistem Informasi, Teknologi Informasi dan Sistem Komputer Pendas : Jurnah Ilmiah Pendidikan Dasar JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) JURNAL PENGABDIAN KEPADA MASYARAKAT JURNAL MANAJEMEN (EDISI ELEKTRONIK) QARDHUL HASAN: MEDIA PENGABDIAN KEPADA MASYARAKAT Jurnal Elemen JURNAL MANAJEMEN BISNIS MANAGERIA: Jurnal Manajemen Pendidikan Islam BIOSFER : Jurnal Biologi dan Pendidikan Biologi JKKP (Jurnal Kesejahteraan Keluarga dan Pendidikan) Jurnal Onoma: Pendidikan, Bahasa, dan Sastra Jurnal Teknik Mesin Indonesia Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) ENTITA: Jurnal Pendidikan Ilmu Pengetahuan Sosial dan Ilmu-Ilmu Sosial Journal Civics and Social Studies Jurnal Abdi Insani Jurnal E-Bis: Ekonomi Bisnis TSAQOFIYA : Jurnal Pendidikan Bahasa dan Sastra Arab Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Journal of Applied Sciences and Advanced Technology Budimas : Jurnal Pengabdian Masyarakat Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Journal of Classroom Action Research Tematik : Jurnal Teknologi Informasi Komunikasi Akrab Juara : Jurnal Ilmu-ilmu Sosial Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Britain International for Linguistics, Arts and Education Journal (BIoLAE Journal) Jurnal Pengabdian Kepada Masyarakat Patikala Jurnal Kolaboratif Sains Visioner: Jurnal Pemerintahan Daerah di Indonesia MACHINERY: Jurnal Teknologi Terapan Jurnal DIALEKTIKA : Jurnal Ilmu Sosial Tarling : Journal of Language Education Solidaritas: Jurnal Pengabdian Jurnal Sosiologi Dialektika Sosial Berita Kedokteran Masyarakat JKMP (Jurnal Kebijakan dan Manajemen Publik) Journal of Islamic Economics and Business Jurnal Pepadu Indonesian Journal of Kinanthropology (IJOK) International Journal of Scientific Multidisciplinary Research (IJSMR) Jurnal Informatika dan Rekayasa Komputer Jurnal E-bussiness Institut Teknologi dan Bisnis Muhammadiyah Polewali Mandar Jurnal Administrasi Bisnis Triwikrama: Jurnal Ilmu Sosial Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Jurnal Sains Student Research Jurnal Foundry Jurnal Pendidikan Inklusi Citra Bakti Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Ekonomi Bisnis Manajemen dan Akuntansi (Jebisma) Jurnal Media Akademik (JMA) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam RESLAJ: Religion Education Social Laa Roiba Journal Al-Jawhar : Journal of Arabic Language Edukasiana : Journal of Islamic Education JENGGALA: Jurnal Riset Pengembangan dan Pelayanan Kesehatan LISANIA: Journal of Arabic Education and Literature Amerta Berkala Arkeologi Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) International Journal of Education, Vocational and Social Science Jurnal Pengabdian Masyarakat Unama Jurnal Manajemen, Pendidikan dan Pemikiran Islam Journal of Ekonomics, Finance, and Management Studies Journal of Hadith Studies Jurnal Kemuhammadiyahan dan Integrasi Ilmu JMAEKA: Jurnal Manajemen Ekonomi Akuntansi JPT : Jurnal Pendidikan Tematik Jurnal VARIDIKA Jurnal Actual Organization Of Economic ( Jago-e) Jurnal Ilmiah Pendidikan Citra Bakti Jurnal Pendidikan Inklusi Citra Bakti
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Journal : JURNAL MANAJEMEN BISNIS

The Influence of Persuasive Communication, Live Selling, and Product Quality on Purchase Intentions during Live Shopping on Shopee Akromah, Siti; Nurhadi
Jurnal Manajemen Bisnis Vol. 11 No. 1 (2024): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i1.730

Abstract

This research aims to determine and analyze the influence of Persuasive Communication, Live Selling, and Product Quality on Purchase Intentions among Shopee Live Somehinc live shopping users. This research uses a quantitative approach by collecting data through distributed online questionnaires. The population in this study were Shopee Live Somethinc viewers at the 12.12 event with a sample size of 156 respondents, using a purposive sampling technique with the criteria of being Shopee users and having seen Shopee Live Something. The analysis technique uses multiple linear regression using SPSS 29. The findings of this research show that Persuasive Communication, Live Selling, and Product Quality simultaneously have a significant effect on Purchase Intention, Live Selling partially has a positive and significant influence on Purchase Intention, Product Quality partially has an influence positive and significant on Purchase Intention, while Persuasive Communication partially has a negative and insignificant effect on Purchase Intention.
Developing Bread Business Strategy Using SWOT Analysis at Deira Bakery Store Rengganis, Aidha Kiftia; Nurhadi
Jurnal Manajemen Bisnis Vol. 11 No. 2 (2024): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i2.786

Abstract

In recent years, the business landscape in Indonesia has experienced a significant increase through intense, dynamic, and unpredictable competition. To face increasingly fierce competition, it is necessary to implement the right business strategy. This study aims to determine and research using a qualitative descriptive approach. The object of this research is the Deira Bakery Gresik Store. Informants in this study are owners, employees, and consumers. The data collection technique in this research is in-depth interviews. Test the validity of the data using the source triangulation method by collecting data obtained through various sources. Data analysis intestine descriptive analysis methods and SWOT analysis to analyze the result of the data obtained using the IFAS and EFAS matrix. Based on the results of the analysis, a SWOT analysis diagram is produced, which shows that Toko Deira Bakery is in quadrant II position with a value of (X;Y) (1.38;-1.04), namely the ST strategy where the company situation uses internal strengths to overcome or respond to external threats. Therefore, the strategy that needs to be applied in this situation is to support the diversification strategy policy.
Co-Authors A. Gunawan Ratu Chakti Abdul Hakim Abdul Munir Abdul Rahman Abdurrahman Wahid Abdullah Achmad Widodo adawiyah Adynastiti, Mahsa Nabilah Afriani, Zelvia Liska Agustini, Silvia Rianti Ahmad Firdaus, Arjun Ahmad Nurdin Aini, Hidayati Aini, Luthfiyah Qurrotul Akromah, Siti Ali Sadikin Alkatiri, Thoriq Munir Ambary, Hasan Muarif Amelia Humaiza Zahro Amelia, Annisa Nur Amin Syam, Atha Bugis Anang Cundoko, Tumiran Andi Mattulada Amir Andini Pramudita Andri Prasetyo Nugroho Anggara , Doni Ani Winda Auliya Annisa Ramadhani Annisa, Gustin Nur Anung Priambodo Aprilia, Rustina Arfah Sahabuddin Arin Oktavia Ramadanti Ario Pratama Puce Aritonang, Chaterine Arsy, Salsa Al Aryatama, Septian Asmara, Tiara Lestari Atik Catur Budiati Avrileta, Noryfumi Cinta Azainil Azainil Azhari, Salsabila Putri azzahra, Nastasya Baiq Iling Kiranawati Bambang Heryanto Bella Karunia Sandhy Beni Purnama Berkala Arkeologi Berkala Arkeologi, Berkala Berliana Wahyu Ningtyas Bramono Pandupradityo Catur Pramono Chandra Wiharya Chandra, Muhamad Raj Dahrul Istimewa Daib Insan Labib, Muhammad Alfreda Darmo, Adityo Noor Setyo Hadi Dedek Arya Pangestu Dedi Supriadi Deni Luvi Jayanto Deva Rosa Violita Diana Hertati dila, Fitriadila Dio Andrianto Khispan Dodo Zaenal Abidin Dwi Astutik Dwi Cahya, Afrilia Dwi, Titania Effiyaldi Elizabet, Hena ERLINA Erlina, Tita Ester Melani Kolu Eti Yulianti Fadhila, Dina Faisol Fajriyaturrohmah Fakhrurazi Fallo, Trisno Faqih Assidik Fathony, M. Hafiz Fatma Nurmulia Fatmawati, A’yuni Nur Febriani, Sindy Feranika, Ayu Fika Khoirunisa, Fika Fikriya, Nabilah Ulil Fillah, Moh. Yusron Fitria Nurhasanah Fitriani, Namiyah Gabriella, Febriyanti Gatot Jariono Ginting, Febri Angelia Gleria Ferencia Hadi Sudarmo Handoko Hanum Aulia Hargita, Bhramastya Sandy Hariyanto R Djatola Hariyanto R. Djatola Hartalena, Latengke Hartiwi, Yessi Haryanto R. Djatola Hasan Muarif Ambary Hasnil Oktavera Hermawan, Yosafat Hidayat, Andra Dwitama Hijriyanti, Fatlina Idham Kholid Ilahi, Nasywa Shifi Illyah, Agustin Janatul Irawan, Dina Istiqomah, Farida Ayu Iwan Fathoni Kiki Windia Arifta Kurniabudi Kurniawaty Laras Sabrina, Hanan Lestari, Vigati Wandan Listyanda, R. Faiz Lola Meizera Louise Emmanuel lyas Husti M. Reza Prima M. Risal M. Yogi Riyantama Isjoni Maghfiroh, Rodiatul Masgo Mawaddatarrohmah Meisak, Despita Melati, Dita Puti Mery Mimin Mardhiah Zural Moch. Shofiyan Zuhri Moh Arhis Said S. Bulagi Moh Khoirul Anam Moh. Aldo Mohammad Shohibul Anwar Muhamad Haigya Putra Denasya Muhammad Akbardin Muhammad Iqbal Ibrahim Mulhat MULYADI Mulyadi, Mus Mulyanengsih Munthe, Gokma Uli Roma Arta Ni Made Eva Dwi Yanti Nirwana, Karina Ega Nismah, Nevin Nolvitasari Nugraha Nugraheni, Isna Nur Alvianita Erwin Nur Hilal Nur Qomari Nur Subekti Nurchajat nurhadi, hafidin Nurhaedi, Dadi Nurhayati Nurrachma, Amanda Laila Nurullisa, Faras Dessyana Oklatifa, Susi Oktavera, Hasnil Oktavianus, Welsen Peter Rajagukguk Prahastisalsabila Salsabila Prameswari, Astria Prasasti, Laura Prasetiyo, Dodi Prihanto, Rusman Pudyastuti, Septina Galih Pulungan, Widiya Nurhasanah Purnama, Azzahra Putri Purwoko Putri, Dian Triana Qomaria, Amisha Dwi Rahayu Rukmanda, Meirani Rahayu, Rizqi Rahmadi, Nadifatul Rahmawati, Ernesta Febriari Rahmawati, Fidda Raka Jumersyah Pratama Ramedlon Ratna Puri Handayani Rengganis, Aidha Kiftia Rico Natanael Ridwan Tawaqal Rina Febriyanti Ririn Parmita Rita Zahara Kamsir Rizal, Nadila Rizki Ariansyah Roby Setiawan8 Roekhan Rohaini, Eni ronal naibaho Ronald Roro Refa Mauladiqta Rosihan Anwar, Rosihan Rosyadi, M.Irfan Sahid, Soetopo Saifuddin Zuhri Saputro, Yunus Bayu Sasella, Mirel Imelda Selvia, Nova Sendy Thandriono seno sudarmono Hadi seno sudarmono Hadi, seno sudarmono Septiana, Inggrit Tia Serina Ayu Setiawan Assegaf Setiawan, Rizky Setyowati, Putri Ratna Sharipuddin Shuhada Sinaga, Dilan Serviako Sintya Rahmadewi Siregar, Riadi Syafutra Situmorang, Tasya Margaretha Soetopo Sahib Soetopo Sahib, Soetopo Soetopo Sahid Solly Aryza Sopiatun Nahwiyah Sri Wahyuni Stevanny Delecia Isyah Supriyati Sutaman Sutaman, Sutaman SUYONO Suyono Suyono Syahba, Amalia Yuliana Syaiful Mustofa Syamsuddin Syamsuddin R Syamsul Hadi Sylvina Rusadi tarpin Taufik, Ikhwan Tinuwo, Yuliana Natali Tsaniyah, Nufi Saidatus Tukiman Ulfah, Meirina Ulinnuha, M Farid Ulumudin, Aceng Usman Alfarisi Viga Eka Putri Nurprihardianti Wahidmurni Wawan Riyanta Widianto, Maulana Luky Widyatno, Alfian Wildana Wargadinata Winda Vionia Pratiwi Wulandari, Nurul Nur Rohmawati Wulandari, Tetin Yan Puspitarani Yayang Eka Januarda Nisa Yohanes Calvin Yosafat Hermawan Trinugraha, Yosafat Hermawan Yossinomita Yuhastina Yul, Widiya Yulita, Fitri Yumna, Laila Yuwono Wiarco Zaenal Abidin, Dodo Zainuri, Ach. Muhib Zelvia Krisna Senjani Zildanis, Zahra