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Zuhrinal M. Nawawi

Universitas Islam Negeri Sumatera Utara

Author-ID : 1256768

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Analisis Strategi Pengembangan Kwirausahaan Mahasiswa Ekonomi di Era Globalisasi Gita Kurniasari Sembiring; Zuhrinal M.Nawawi
Economic Reviews Journal Vol. 1 No. 1 (2022): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

The purpose of this research or writing is to analyze the entrepreneurship development strategy of economic students in the current era of globalization on the growth and development of the Indonesian economy and development. Entrepreneurship aims to increase competitiveness, provide employment, reduce unemployment and poverty. The development of entrepreneurship continues to increase which until now in Indonesia there are 52.6 million micro, small and medium enterprises (Bisnis.Com, 7 March 2013). The development of entrepreneurship that continues to increase must be balanced with aspects and strategies as well as the role of the government that can optimize entrepreneurial potential. The success of MSME development (entrepreneurship) from the qualitative aspect according to Nasution is reflected among others from the increased understanding of entrepreneurship and the increase in entrepreneurship and product quality which have a direct impact on increasing entrepreneurial competitiveness. Globalization and liberalization are a reality, today's entrepreneurs can no longer avoid the situation and conditions of world free trade, especially if they want to play a bigger role in the world economy. To face these challenges, it takes entrepreneurs who are resilient, have global competitiveness and hold noble values and love for their country. Mudradjad Kuncoro in Bisnis Indonesia Daily on October 21, 2008 stated that entrepreneurship is proven to be resistant to crisis and able to survive because 1) it does not have foreign debt, 2) does not have a lot of debt to banks because it is considered unbankable, 3) uses local inputs, 4) is export-oriented. . To grow, develop and face challenges, it is necessary to have policies and strategies from the government that pay attention to entrepreneurs in increasing the competitiveness and quality of entrepreneurship in the face of the global financial crisis. Keywords: entrepreneurship development strategy, economic students, globalization.

Penerapan Program Pengembangan Kewirausahaan pada Mahasiswa di Universitas Islam Negeri Sumatera Utara Arpin Dalimunthe; Zuhrinal M.Nawawi
Economic Reviews Journal Vol. 1 No. 2 (2022): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

The implementation of the Entrepreneurship Development Program (PPK) at Kanjuruhan University in Islam Negeri Sumatera Utara is expected to achieve the objectives of: (1) creating start-ups and independent new entrepreneurs, (2) improving business management skills for industrial communities, (3) creating entrepreneurship training methods suitable for students , (4) creating business units that can generate profit as a source of generating revenue from Islam Negeri Sumatera Utara University, and (5) opening or providing employment. The stages in implementing the PPK include: (1) Dissemination of the PPK program, this socialization is carried out through announcements on campus boards, campus websites, and social media (Student groups and Alumni Groups). (2) Participants register before they enter as a PPK tenant. (3) Following a written test to see the scientific potential possessed about the world of entrepreneurship, followed by interviews to find out the motivation and seriousness of participants in the PPK program. (4) The results of the selection will determine 20 best value people as prospective tenants. (5) Participants must fill out the willingness sheet to complete the PPK program to completion. Whereas specifically to be achieved are: the growth of an entrepreneurial culture in campus, increased ability to prepare business plans, development of products that have been produced by tenants after participating in PPK activities, the creation of innovative and renewable products. The program will be implemented in a participatory manner with knowledge transfer methods from the proposing team, business experts, UMKM players to PPK tenants through education and training, business simulations, internships, intensive assistance, preparing business plans, and applying business to the tenants' potential and talents. Keywords: Technopreneurship, Entrepreneurship, Tenant

Analisis Strategi Marketing Mix Dalam Meningkatkan Pengiriman Barang dan Jasa: : Studi pada PT. JNE Express Cabang Patumbak Fauzi Ahmad Romadhon; Zuhrinal M. Nawawi
Economic Reviews Journal Vol. 1 No. 2 (2022): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

The purpose of this research is to study how the marketing strategy of PT.JNE Express Patumbak Branch was developed and how the marketing strategy of PT.JNE Express Patumbak Branch was implemented. This research is a descriptive field study with a deductive model, conducted through structured and unstructured interviews. In addition to collecting data through observation, data management is carried out through methods of organization, organization, and analysis. This research is a quantitative research. Based on the results of a survey conducted by PT.JNE Express Patumbak Branch on products, prices, locations, promotions, people, physical assets, and strategic processes. The product strategy is assisted by the availability of flexible products such as Yes, Normal, and Economic Status (OK) that are tailored to customer needs. JNE Express has 14 products and services, with prices based on quantity and quality. Packages of socialization, expansion of partnerships, franchising, promotion of law and order training, online advertising and internet marketing, strategies for community empowerment programs (HR for employees), and employee benefits in materials and information. Have a good communication, writing, and information strategy physically, as well as a good process strategy, good communication channels, and good technology-oriented services. Keywords: marketing strategy, internet marketing, JNE

Pentingnya Pemahaman E-Commerce Bagi Masyarakat di Era Digital Fiqkri Ardian; Zuhrinal M. Nawawi
Economic Reviews Journal Vol. 1 No. 2 (2022): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

In this digital era, the internet can be used as a medium for education, health, government and entrepreneurship which will make it easier for someone to do things electronically.The Internet now teaches how to do business, from small businesses to large businesses. By using the internet as a business platform for the community to benefitThe Internet now teaches how to do business, from small businesses to large businesses. By using the internet as a business platform for the community to benefit optimal. This can be seen from the increase in online shopping statistics for the world community. This study will explain how much opportunity the Indonesian people have in using the internet as a source of informationoptimal. This can be seen from the increase in online shopping statistics for the world community. This study will explain how much opportunity the Indonesian people have in using the internet as a source of information business media. Keywords: Internet, business, e-commerce, entrepreneurship.

Kewirausahaan dan Motivasi Kewirausahaan terhadap Minat Menjadi Pengusaha Muda Rahma Wulan Suci Nasution; Zuhrinal M. Nawawi
Economic Reviews Journal Vol. 1 No. 2 (2022): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Entrepreneurship itself is a system or process of creating something that can be of monetary or additional value in the economy. In entrepreneurship, one thing that needs to be strengthened is that interest is encouraged by positive motivations from those closest to you. And interest is a movement of the heart and mind to make an object as a target because the object attracts sympathy and creates a feeling of pleasure towards the object. While motivation is a condition that can change or encourage and direct the desires and interests of individuals to carry out entrepreneurial activities. Likewise with young entrepreneurs, young entrepreneurs will be successful if they are surrounded by people who provide motivation and encouragement that are constructive. And the example I take here is how to build the spirit of young people in developing a business selling various takjil during the fasting month starting from kolding, coconut ice, fried foods and so on. Keywords : Entrepreneurship, Motivation, Interest, Young entrepreneurs

Implementasi E-Commerce sebagai Media Penjualan Online pada Toko Athena Shop Ainun Jakia Ritonga; Zuhrinal M. Nawawi
Economic Reviews Journal Vol. 1 No. 2 (2022): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

E-commerce is the act of buying and selling through electronic media related to the internet. Athena Shop is a specialty shop that specializes in baby goods such as feeding, sleeping and dressing items. The last few months have seen a decline in sales in Athens stores. This is because e-commerce is growing in popularity, making it difficult for offline businesses like Athena Shop to compete with them because it provides so many advantages for both buyers and sellers. The implementation of e-commerce with wordpress content management system (CMS) as an online sales platform at the Athena store is one option to overcome this problem. Thanks to e-commerce, Athena Shop can compete in the baby gear market and boost sales. E-commerce has removed the requirement for customers to physically visit stores to make purchases. E-commerce can also make it easier to find out the latest information about the latest products. In addition, it makes it easy for merchants to understand all things related to bestseller reports, price reductions, product shipping, refunds and returns. Keywords: Implementation, internet, E-commerce, online shop, baby shop.

Pengaruh Faktor Lingkungan Keluarga terhadap Minat Berwirausaha Aulia Monica; Zuhrinal M. Nawawi
Economic Reviews Journal Vol. 2 No. 1 (2023): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Interest in entrepreneurship is the desire, interest, and willingness of individuals to work hard in fulfilling their life needs without fear of the risks that will occur. The analysis used in this observation is descriptive qualitative, with a literature review methodology that uses several sources such as journals as the main reference for conducting research. The results obtained. Interest in entrepreneurship will arise if someone has gained a lot of knowledge horizons about entrepreneurship either from the experience of others or from the experience of others. entrepreneurship book. Someone who is already interested and interested in becoming an entrepreneur will be more familiar with activities related to entrepreneurship. knowing about entrepreneurial activities. It can be concluded that the environment is very influential and supportive for entrepreneurship, then the interest in entrepreneurship will be even greater. Family environment has a positive effect on Entrepreneurial Interest. Keywords: environment, family, entrepreneur

Pengaruh Komunukasi Pemasaran Sebagai Promosi Untuk Usaha Kecil Menengah Rima Rizki Syahputri; Zuhrinal M. Nawawi
Economic Reviews Journal Vol. 2 No. 1 (2023): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

To turn innovative ideas into viable businesses, an entrepreneur collects and brings together all the essential resources, such as money, people, business model, strategy and willingness to take risks. The marketing mix consists of four elements: product, price, location and promotion. Promotion as part of the marketing mix has a number of obstacles in terms of the effectiveness and efficiency of the marketing message to be conveyed. As a result, the concept of integrated marketing communication emerged, which integrates several marketing communication strategies to increase the effectiveness and efficiency of integrated marketing messages. An entrepreneur's ability to sell his brand will be aided by the knowledge, understanding and application of integrated marketing communications. The purpose of this study is to conduct a theoretical investigation of the relationship between entrepreneurship and integrated marketing communication as a marketing promotion approach. If done right, integrated marketing communications can help entrepreneurs introduce, form a positive impression, and retain clients for their companies. Keywords: Communication, Marketing, Entrepreneurship.

Kewirausahaan Sosial Dalam Perspektif Ekonomi Islam M. Hizbullah Hasibuan; Zuhrinal M. Nawawi
Economic Reviews Journal Vol. 2 No. 1 (2023): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Business is a movement to satisfy needs that are overwhelmingly popular by many gatherings. Business venture today has encountered a change in direction from one benefit to another situated to be a social mission. Social business venture/social business exercises viewed as an option in taking care of monetary issues social. As a country where most individuals are Muslims what's more, considering the inescapable development of social business venture, then Islamic financial matters accompanies a perspective on data about the connection between friendly business and the upsides of Islamic regulation. Social exercises business when seen from the execution program plays practically a similar part with the point of Islamic financial matters itself with an end goal to increment development and financial prosperity. This study utilizes the writing survey strategy, in particular by gather a few ideas that are ordered from the exploration factors then, at that point, consolidated into another logical review. Moreover, the reason for making This examination is to add a little reference to the investigation of Social Entrepreneurship in the viewpoint of Islamic Economics. Keywords : Entrepreneurship, Islamic Economics, Social Entrepreneurship

Co-Authors Abd. Rahman Abda Abda Ade Khadijatul Z. Hrp Ade Khadijatul. Z Hrp Ade Teo Wardana Adek Iskandar Siregar Adinda Putri Adinda Rizki Fadilah Adisty Anggraini Adisty Aulia Zahra Agustin, Elisa Ahmad Muhaisin B. Syarbaini Ahmad Rajin Siregar Aida Lasmi Aida Malan Sari Ainun Jakia Ritonga Aisha Alvia Akbar, Ahmad Yusuf Al Tasya Fitrah Alfi Amelia Alfin Agung Az’har Alifa Adzra Siregar Alya Sahbrina Amalia Munajah Nasution Amanda Mutiara Hasibuan Amanda, Dea Putri Ami Radianti Amsari, Syahrul Ananda, Chadisa Rizky Andini Al Khoiri, Putri Andri Soemitra Andri Soemitra Andri Soemitra Andri Soemitra Andri Soemitra Andri Soemitra Andri Soemitra Anggara, Windu Anggraini, Adisty Anisa, Khotiza Anjali Marwiyah Siregar Annisa Aprilia Annisa Aprilia Annisa Edelia Annisa Fajaria Annisa Hafizzah Hutabarat Annisa Karimah Annisa Putri Siregar Aprina Tanjung Aqwa Naser Daulay Arieffan Syah Arpin Dalimunthe Arsyaf Tampubolon Asri Lestari Asri Lestari Asriadi, Ari atika Atika Atika Atika Atika Atika Atika Audina Rizka Zahra Aulia Monica Aulia Monica Aulia Syahfitri Ayu Andini Azhari Akmal Tarigan Azizah Rahmah Azmi, Syahfrilla Al Risa Nurul Azzahra, Salwa Baehaqi Balqis Anisa Janati Bayu Prabowo Bunga Mawar Burhanuddin Cahya Purwati Sinulingga Chintya Pradilla Putri Cici El Dirrah Syafitri Simanungkalit Cindy Antika Dahrul Siregar Dahrul, Siregar DAYU, Wulan Dea Putri Amanda Dewi Herlina Dharma, Budi Diah Hafni Pardede Dian Irmawani Dian Irmawani Diba Nur Rahman Dicky Mahendra Dinda Melani Putri Dini Safarina Dita Zakia Rahmah Siahaan Divia Zulianti Dona Zahra Hasibuan Dwi Kresna Riyadi Effendy, M. Ridho Effendy, Muhammad Eidho Eka Lestari Eli Sugiarto Elizar Sinambela Ella Safitri Ellina Satyana Elvira Andriyani Enjely Putri Marpaung Ervina Yulia Angkat Evelyne Vagittha Tarigan Fadillatunnisa Fadillatunnisa Faisal Hamdani Harahap Fandy Rangkuty, Muhammad Hafif Faris Andrawika Harahap Fauzi Ahmad Romadhon Fauziah Fauziah Fauziah Sarah Febriana Sakina Febriandi Akbar Sitompul Feby Maulydia Nasution Finik Kharianti Fiqkri Ardian Fitra Maulana Roza Fuadi Fuadi Gita Kurniasari Sembiring Gusniati, Putri Habilla Asnhari Hafsyah Yasmita Haikal Dzikri Daulay Harahap, Faris Andrawika Harahap, Muhammad Ikhsan Harahap, Rahmat Daim Harahap, Tawarni Roha Hari Setiawan Saragih Hasibuan, M. Hizbullah Hasibuan, Mardiah Khofifah Hendra Harmain Herry Syahbanuddin Herwan Nafil Hilmiatus Sahla Husni Fazari Lubis Husni Pasarela Husyairi, Mhd. Alwi Syam Ilham Wahyudi Imel Santika Siregar Imran, Buhari Imsar Indah Mutiara Ayu Indradewa, Rhian Indry Anggraini Putri Iqbal Fahri Tobing Irhamna Tanjung Irma Chairani Tambunan Irma Rahmayani Marpaung irma rahmayani marpaung Ismail Ismail Ismail Isnaini Harahap Jamaluddin Siregar Jannah, Nurul Jihan Humairoh Julia Hamdini Nasution Juliana Nasution Juliana Sari Harahap Kamal, Jaidil Kamaruddin Kamaruddin Kaswinata Kaswinata, Kaswinata Khairina Tambunan Khamal Rokan, Mustapa Kharianti, Finik Kharisma, Diah Ananda Khofifah Sari Hasibuan Khoiria Risky Tanjung Khoirun Nisa Lubis Kurinci, Ayu Ismah Azizah Kusmilawaty Kusmilawaty Laila Fitria Lailan Safina Hasibuan Laiyinna Misqha Efendi Lasmi, Aida Lathifah Ananda Putri Latifah Laura Oktarani Br Torong Laylan Syafina Leni Lestari Simatupang Lestari Perdana Putri Lia Purnama Sari Lubis, Ilham Habibi Lutfiansyah, Irham Luthfia Masfa Nur M Rizky M. Hizbullah Hasibuan Mahfuzah Dalimunthe Marliyah Marliyah, Marliyah Marlya Fatira AK Marni Susi Susanti Harahap Masdelima Hasibuan Mashithoh Sitorus Mawaddah Irham Mawaddah Mawaddah, Mawaddah Maysa Chairani Mega Hasibuan Mega Hasibuan Mela Devita Mela Devita Melly Nia Fajriani Sinaga Miliantari, Dea Miranda, Miranda Miratul Imaniah Muhammad Adam Muhammad Andre Alkahfi Muhammad Arif Muhammad Fakhru Rizqi Muhammad Hasan Muhammad Iqbal Sayuti Harahap Muhammad Iqbal Sayuti Harahap Muhammad Istiftahu Syifa Muhammad Istiftahu Syifa Muhammad Rajab Ardiansyah Muhammad Ramadhan Muhammad Ramadhan Muhammad Sawal Pitriyadi Muhammad Suhaimi Muhammad Syahbudi Muhammad Umar Maya Putra Mulia Syahputri Munthe, Yusnita Ulfah Mutia Sari Dewi Mutiara Sari Mutiara Sari Mutiara Sawitri Pane Nabila Salsahbilah Nadia Ulfa Nailul Muna Namira Azani Nasution, Annio Indah Lestari Nasution, Juliana Nasution, Muhammad Irwan Padli Nawir Yuslem Nawir Yuslem, Nawir Nelsi Agustina Siburian Nikmah Amalia Harahap Nila Rosdiana Nirmadarningsih Hiya Niswa Auliya Lubis Nur Ahmadi Bi Rahmani NUR AHMADI BI RAHMANI Nur Ahmadi Bi Rahmani NUR ASRIZA PASARIBU Nur Fadhilah Ahmad Hsb Nur Sa’diah Saragih Nur Syafikah Lubis Nurfadillah Najwa Faraiddin Nurhalija Sitompul Nurhalisa, Siti Nurhaliza Nurhaliza Nurhidayah Nurhidayah Nuri Aslami Nursantri Yanti Nurul Inayah Nurul Inayah Nurul Inayah Nurul Inayah Nurul Izzah Nurul Jannah Pane, Ricky Pardede, Diah Hafni Pasaribu, Yogi Oriena Popi Dea Ananda Pratista Andanitya Siregar Puja Maharani Pasaribu Putra, Randy Tama Putri Gusniati Putri Sepfiani Putri Sepfiani Putri Siregar, Annisa Putri, Indry Anggraini Qarni, Waizul Rafika Ananda Putri Rahma Wulan Suci Nasution Rahma, Putri Rahmad Bahagia Rahmat Rahmat Rahmat Rahmi Syahriza, Rahmi Raihanah Daulay Ramayanti Simanjorang Raniwati Siregar Raudatun Sumi Reni Ria Armayani Reni Riswati Ridho Erianto Rifka Fachrina Rima Rizki Syahputri Rina Aldila Ririn Pebrianti Riska Nasution Risna Dewi Rivai Iqrok Tanjung Rivanka, Weny Rizky Ananda Utami Rizky Febriansyah Sinaga Rodhiatul Aslamah Meuraxa Rodiatul Husna Roza, Fitra Maulana Ruli Pebrina Br Sitepu Rusdi Hidayat, Ahmad Safinatunnaja Safrizan, Safrizan Sahri Aramiko Sakinah Sakinah Sakinah Sakinah Sallimah Ika Putri Malau Salsabila Sofiya Wardani Salsabila, Tri Utami Sani, Sri Aderafika Sekar Sari Septi Sanjaya, Rendy Septia Sakinah Rizki Seri Handayani Shopi Regina Siburian, Nelsi Agustina Simanjorang, Ramayanti Sindi Sihombing Sinta Sukma Ayu Siregar Dahrul Siregar, Almi Rahmadani Siregar, Bakia Sarmita Utari Siregar, Wardah Hinayah Siska Junianti Br Perangin-angin Siti Aisyah Siti Fahirah Sihotang Siti Nurhafizah Siti Nurhalimah Siti Sahara Siti Saleha Sitorus, Isnaini Faraz Azis Ilmi Sonia Purba Sovia Harahap Sri Aderafika Sani Sri Kartika Dewi Sri Ramadhani Sri Rezeki Widya Ritonga Sri Sudiarti Sri Wahyuni Subambang Harsono Suci Pranasari Suci Ramadhani Siregar Sucita Alfiani Sulistya Ningsih, Inten Syafitri, Mita Nur Syahla Ananda Syahla Nabila Syahputra, Angga Syakir, Ahmad Syarbaini, Ahmad Muhaisin B. Syuhada Fela Yudha Tambunan, Irma Chairani Tambunan, Khairina Tambusay, Basmaida Waty Tamima, Aqila Tasya Maulida Tasya Nadila Taufik Hidayat Tria Silvia Tria Wardani Trisna Eka Putri Triya Harti Sholihat Tuti Anggraini Tuti Anggraini Tuti Anggraini Vega Liana Vina Cynthiasari Vivi Juliana Siregar Wahyu Syarvina Wan Ronaldo Nasution Widya Anggraini Wildan Izzaty Windi Jihan Nabila Yeni Aulia Siagian Yohana Ariska Putri Nasution YUDI SISWADI Yuli Anisyah Hasibuan Yunda Herliana Yuni Maryam Siregar Yusliani Yusliani Yusnita Ulfah Munthe Yustia Dewi Zidane, Muhammad Raihan Zulfahani Zulfahani Zulfitri Zulfitri Zulianti, Divia

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Journal : Economic Reviews Journal