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IMPROVING THE EXPORT PERFORMANCE OF INDONESIAN SMES THROUGH ENHANCED INTERNATIONAL MARKETING CAPABILITIES AMIDST THE CRISIS: UTILIZING FLEXIBLE STRATEGIES AND DIGITAL TECHNOLOGY Aripin, Zaenal; Fitriana; Yulianty, Farida
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 2 (2024): Kisa Institute - January 2024
Publisher : PT. Kreatif Indonesia Satu

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Abstract

This journal focuses on efforts to improve the export performance of Small and Medium Enterprises (SMEs) in Indonesia in the face of the global crisis situation. The research aims to investigate how improving international marketing capabilities, using flexible strategies, and utilizing digital technology can help SMEs overcome export challenges. The research methods used involved surveys, interviews, and data analysis. The results revealed that SMEs that successfully adopt these strategies tend to achieve better export growth than those that do not. They have the ability to adjust to changing global market demands and access a wider market through the utilization of digital technology. Therefore, it is important for SMEs to understand and implement these practices in their export activities. In addition, the journal also presents a discussion on the implications of the research results. Improved export performance of SMEs can have a positive impact on the national economy, create new jobs, and increase the competitiveness of domestic industries. Practical suggestions are also presented, such as international marketing training, access to digital technology, and cooperation with relevant government agencies and industries. This research provides valuable insights for Indonesian SMEs and relevant stakeholders to develop more effective strategies to improve export performance amidst the unpredictable global crisis.
THE ZERO PRICE PARADOX: WHEN AND WHY ZERO PRICES ARE LESS EFFECTIVE THAN LOW PRICES IN DRIVING CONSUMER DEMAND Aripin, Zaenal; Fitriana; Matriadi, Faisal
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 3 (2024): Kisa Institute - February 2024
Publisher : PT. Kreatif Indonesia Satu

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Abstract

The zero price paradox has become an interesting phenomenon in the study of economics and consumer behavior. Although zero prices are supposed to trigger high demand, the reality is that zero prices are often less effective in encouraging consumers to take action than low prices. This shows the complexity in perceived value, consumer psychology, and economic factors that influence consumer behavior. This research aims to understand the zero price paradox phenomenon by analyzing the factors that influence the lack of effectiveness of zero prices in driving consumer demand. The research method used is qualitative, by reviewing relevant literature in the study of economics and consumer behavior. Data sources used include journals, articles and books that discuss the zero price paradox and related factors. The research results show that perceived value, consumer psychology, and economic factors such as product or service quality play an important role in explaining the zero price paradox. Consumers tend to place a higher value on the goods or services they pay for, even if the price is low. In a zero-price context, when consumers pay nothing at all, they tend to be less attached to or pay less attention to the product, which reduces motivation to use it. Additionally, low prices are often considered a better indicator of value by consumers.
MOTIVATING CONSUMERS TOWARDS A COMMON GOAL: A PERSUASION STRATEGY RELYING ON FACTSOR EMOTIONS Fitriana; Agusiady, Ricky; Aripin, Zaenal
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 5 (2024): Jesocin - April
Publisher : Organisasi Kreatif Indonesia Emas

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Abstract

In an increasingly complex and diverse marketing world, the use of persuasion strategies that combine facts and emotions is becoming increasingly important to motivate consumers toward a common goal with a particular brand or product. This research aims to explore the most effective strategies for integrating facts and emotions in marketing, as well as to analyze how contextual factors such as product type, consumer demographics and media platforms influence their implementation. By collecting data from various literature sources, this research presents an in-depth understanding of the concept of persuasion strategies that combine facts and emotions, as well as identifying contextual factors that influence its implementation. The research results show that a holistic approach that integrates a strong story or narrative with relevant facts is the most effective strategy in combining facts and emotions. However, contextual factors such as product type, consumer demographics, and media platforms play an important role in determining the most appropriate strategy. This research provides valuable insights for marketing practitioners to develop persuasion strategies that are more relevant and effective in motivating consumers towards shared goals with a particular brand or product.
STRATEGIES FOR INDONESIAN SMES: EXPORT vs. PUBLIC PROCUREMENT IN THE POST-PANDEMIC ERA Fitriana; Agusiady, Ricky; Faisal, Ijang
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 6 (2024): Jesocin - May
Publisher : Organisasi Kreatif Indonesia Emas

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Abstract

The Indonesian government plays an important role in developing strategies to support SMEs in facing export and public procurement challenges in the post-pandemic era. This abstract discusses the main obstacles faced by Indonesian SMEs in accessing export markets and public procurement, as well as effective risk management strategies to increase their participation. First, challenges such as competition with large companies, complex bureaucracy, and limited access to information and business networks hinder SMEs from participating in the public procurement process. Second, risk management strategies such as forming consortia, increasing capacity through training, and active promotion can help SMEs overcome these obstacles. Third, the government needs to increase support through pro-SME policies, technical training, market promotion and infrastructure improvements to create a conducive business environment for SMEs. In this way, Indonesian SMEs will be able to increase their contribution to economic growth and national competitiveness.
UNLOCKING INSIGHTS: ASSESSING THE IMPACT OF FINANCIAL INDICATORS THROUGH REGRESSION ANALYSIS Ruchiyat, Endang; Fitriana; Faisal, Ijang
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 6 (2024): Jesocin - May
Publisher : Organisasi Kreatif Indonesia Emas

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Abstract

This research aims to evaluate the influence of main financial indicators - net profit, debt to equity ratio (DER), revenue, and operational cash flow - on company financial performance as measured by Return on Assets (ROA) and Return on Equity (ROE). Using a multiple linear regression model, data from 50 companies listed on the Indonesia Stock Exchange (BEI) during the 2015-2020 period was analyzed to identify the relationship between these independent variables and financial performance. The research results show that net profit, revenue and operational cash flow have a significant positive influence on the company's financial performance, while DER has a significant negative influence. The Adjusted R² values for the ROA and ROE models are 0.642 and 0.613 respectively, indicating that this model is able to explain around 64.2% and 61.3% of the variation in the company's financial performance. The F-Statistic which is significant at the 1% level indicates that the independent variables together have a significant effect on financial performance. These findings emphasize the importance of effective management of net profit, revenue and operational cash flow in an effort to improve the company's financial performance. On the other hand, companies need to be careful in using debt to maintain financial stability. Based on these results, companies are advised to improve operational efficiency, marketing strategies and cash flow management, as well as control the use of debt to maximize financial performance. Further research is recommended to consider the influence of external factors and other variables not included in this model, in order to gain a more comprehensive understanding of the factors that influence a company's financial performance.
Kebijakan Pelaksanaan Pendidikan SD Islam Al Azhar 38 di Era Pandemi Covid-19 Fitriana
La-Tahzan: Jurnal Pendidikan Islam Vol. 14 No. 1 (2022): La-Tahzan: Jurnal Pendidikan Islam
Publisher : Fakultas Ilmu Tarbiyah dan Keguruan, Institut Agama Islam Bakti Negara Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62490/latahzan.v14i1.319

Abstract

Changes in the teaching and learning system that were initially implemented face-to-face at each institution were implemented at home. The learning from home policy requires creativity and learning innovation by teachers so that children are able to learn meaningfully at home. Learning in elementary schools which according to cognitive theory, children are still at a concrete operational stage requires a real learning process that is carried out at home in accordance with the context of the child in the surrounding environment. Policies in the learning process at SD Islam Al Azhar 38 Bantul were formulated jointly. SD Islam Al Azhar 38 Bantul during the Covid-19 pandemic by going through three stages, namely 1) pre Crisis, 2) Response to the Crisis, 3) post Crisis. This study uses a qualitative method with a type of case study. The research results showed that the pre-crisis stage was carried out by implementing the Covid-19 Prevention Literacy policy. The stages of response to the crisis are carried out by (a) online, (b) offline, and (c) Blanded learning. In the post-crisis stage, the principal conducts an evaluation and controls the various effects of the crisis to prevent future crises. Crisis management is prepared so that schools can be more responsive in dealing with crises in reducing their impact so that the learning process and activities can continue to run effectively.
PENGEMBANGAN ALAT EDUCATION TRADISIONAL DARI KARET UNTUK MENINGKATKAN KREATIFITAS GURU BIMBINGAN KONSELING DALAM BERBASIS ENTREPRENEUR DI SMP MUARO JAMBI Yusra, Affan; Fitriana; Rasimin
Jurnal Pemberdayaan Masyarakat Nusantara Vol 2 No 2 (2024): Jurnal Pemberdayaan Masyarakat Nusantara
Publisher : PT. NAFATIMAH GRESIK PUSTAKA

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Abstract

Pengembangan kreativitas guru sangat diperlukan dalam pembuatan Alat permainan Edukatif (APE). APE sangat dibutuhkan dalam proses pembelajaran untuk meningkatkan hasil belajar siswa. Desa Malapari merupakan wilayah desa yang dijadikan Desa Laboratorium Terpadu Universitas Jambi memiliki potensi hasil daerah salah satunya tanaman Karet. Biji Karet dengan karakteristik keras dan bersifat tahan lama dapat diolah menjadi hasil yang dapat meningkatkan perekonomian masyarakat. Pengelolaan Biji Karet sebagai Komoditi khas daerah untuk meningkatkan perekonomian masyarakat yang terkena imbas masa pandemic sangat dibutuhakan, utuk itu diperlukan pengembangan untukdapat dijadikan kreativitas yang dapat bermanfaat dalam dunia pendidikan yaitu berbagai macam bentuk alat main edukatif yang bermanfaat.
MOTIVATING CONSUMERS TOWARDS A COMMON GOAL: A PERSUASION STRATEGY RELYING ON FACTSOR EMOTIONS Fitriana; Agusiady, Ricky; Aripin, Zaenal
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 5 (2024): Jesocin - April
Publisher : Organisasi Kreatif Indonesia Emas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In an increasingly complex and diverse marketing world, the use of persuasion strategies that combine facts and emotions is becoming increasingly important to motivate consumers toward a common goal with a particular brand or product. This research aims to explore the most effective strategies for integrating facts and emotions in marketing, as well as to analyze how contextual factors such as product type, consumer demographics and media platforms influence their implementation. By collecting data from various literature sources, this research presents an in-depth understanding of the concept of persuasion strategies that combine facts and emotions, as well as identifying contextual factors that influence its implementation. The research results show that a holistic approach that integrates a strong story or narrative with relevant facts is the most effective strategy in combining facts and emotions. However, contextual factors such as product type, consumer demographics, and media platforms play an important role in determining the most appropriate strategy. This research provides valuable insights for marketing practitioners to develop persuasion strategies that are more relevant and effective in motivating consumers towards shared goals with a particular brand or product.
STRATEGIES FOR INDONESIAN SMES: EXPORT vs. PUBLIC PROCUREMENT IN THE POST-PANDEMIC ERA Fitriana; Agusiady, Ricky; Faisal, Ijang
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 6 (2024): Jesocin - May
Publisher : Organisasi Kreatif Indonesia Emas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Indonesian government plays an important role in developing strategies to support SMEs in facing export and public procurement challenges in the post-pandemic era. This abstract discusses the main obstacles faced by Indonesian SMEs in accessing export markets and public procurement, as well as effective risk management strategies to increase their participation. First, challenges such as competition with large companies, complex bureaucracy, and limited access to information and business networks hinder SMEs from participating in the public procurement process. Second, risk management strategies such as forming consortia, increasing capacity through training, and active promotion can help SMEs overcome these obstacles. Third, the government needs to increase support through pro-SME policies, technical training, market promotion and infrastructure improvements to create a conducive business environment for SMEs. In this way, Indonesian SMEs will be able to increase their contribution to economic growth and national competitiveness.
UNLOCKING INSIGHTS: ASSESSING THE IMPACT OF FINANCIAL INDICATORS THROUGH REGRESSION ANALYSIS Ruchiyat, Endang; Fitriana; Faisal, Ijang
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 6 (2024): Jesocin - May
Publisher : Organisasi Kreatif Indonesia Emas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to evaluate the influence of main financial indicators - net profit, debt to equity ratio (DER), revenue, and operational cash flow - on company financial performance as measured by Return on Assets (ROA) and Return on Equity (ROE). Using a multiple linear regression model, data from 50 companies listed on the Indonesia Stock Exchange (BEI) during the 2015-2020 period was analyzed to identify the relationship between these independent variables and financial performance. The research results show that net profit, revenue and operational cash flow have a significant positive influence on the company's financial performance, while DER has a significant negative influence. The Adjusted R² values for the ROA and ROE models are 0.642 and 0.613 respectively, indicating that this model is able to explain around 64.2% and 61.3% of the variation in the company's financial performance. The F-Statistic which is significant at the 1% level indicates that the independent variables together have a significant effect on financial performance. These findings emphasize the importance of effective management of net profit, revenue and operational cash flow in an effort to improve the company's financial performance. On the other hand, companies need to be careful in using debt to maintain financial stability. Based on these results, companies are advised to improve operational efficiency, marketing strategies and cash flow management, as well as control the use of debt to maximize financial performance. Further research is recommended to consider the influence of external factors and other variables not included in this model, in order to gain a more comprehensive understanding of the factors that influence a company's financial performance.
Co-Authors Abdul Gani Sidqi Abdul Gofur Abdul Haliq, Abdul Abdul Rahman Taher abdur rohman Adek Sri Wahyuni Adelia Nurwulan Andini Aini, Adawiyyah Nuurul Aini aji brahma nugroho, aji brahma Alfi Syahrin, Alfi Alifia Ainun Rizky Alwiyah B, Siti Amalia, Nining Amazona, Gibraltar Jala amir, rahmi amrin Andi Agusniatih Andi Atira Andi Mattulada Andityo Wahyu Juniarsyah Anggilia Yuliani Susanti Angraini, Dila Anik Wijayanti Ansori Apriyanti Arfah ARIF RAHMAN Arif Setiawan Aris Baharuddin Aritiastary Arsianita Nur Fattah Aryani, Heny Asti, A. Sri Wahyuni Astutik, Yekti Dwi Puji Aswar Aswar Auliq, M. Aan Auliq, Muhammad A'an Ayu Laili Rahmiyati Ayu Rindwita Indah Peanasari Azahra, Syifa Salsabila Bakhtiar Basri Umar Bastiana Bayu Putra, Bayu Budi Utami, Dela Wijayanti Budiman Budyawan Herijanto Darmawan, Donny Darmawati Dasa Ismaimuza Della Adelia, Della Desta, Senki Deswarni , Dini Dewati Kahar Dhani, Aulia Diah Hari Kusumawati Dian Pertiwi, Adharina Diarespati Didi Suhendi DIDIK PURWANTO Djogo, Ony Edelweiss, Mozza Pinkan Eko Miswanto Elvira Nurhaliza Endang Ruchiyat Endang Switri Endang Switri Erlinawati Evi Suaebah Faidah Yusuf Faisal, Ijang Fajarini Fajarna, Farah Farida Yuliati, Farida Farida Yuliaty Fathinatun Nahdah Fathurrahmi Fatmah, Nor Fauzia Dedi Fawzia Andiena Felishia Serafine Hermanto Fida’ Husain Fikri, Alva Hizamul Fina Fatimatus Zahro Fitri Umayah Fitri, Elly Fitri, Nurur Freddi Sarman Frestiken Puspita Afianindha Frida Ulfa Ernawati Frieska Windi Nur Islami Habeahan, Immanuel Haderom, abdulgafur Hartutik , Sri Harun Rasyid Hastuti Syahnita, Hastuti Helminsyah Helminsyah Hendrawan, Yoni Herwin Hesti Putri Setianingsih Idal Fitri Imamah, Zakiyyatul Inka Adhuha Nur Fadilah Istahara Iwan Iskandar JAMILAH Jaweda, Priya Mitra Cahya Jayadi Putra, Eka Joko Sudarsono Juniman Kadarisman, Sumeidi Kaloko, Hairiah Kelik Purwanto Kosasih Kristiawan, Irfandi Kumala, Cynthia Intan Kurniasih, Aas Kusnadi, Iwan Kustiawan, Memen Laili Arin Ramadhani Lestari, Nurita Apridiana Lilis Karlina Lisma Yanti, Lisma Lubis, Nita Andriani Luthfiyyah, Alya Lydia Rohmawati M. Amirullah M. Amirullah Manah Rasmanah Maria Ulfa Marsel Pasaribu Matriadi, Faisal Maudy Angkabrata Maulida Mustaqim Haq Mawadah, Zahrotul Mayroza Wiska Mega Fatimah Rosana Mersil Meylan Adam Miswatul Hasanah Muh. Bahly Basri Muhammad Ferdiansyah, Muhammad Muhammad Ichsan Muhammad Ilham Muhammad Zulfikar MUHAMMAD ZULFIKAR Muharramsyah, Rambang Muliza mulyani, sri rochani Munasir Mutia, Liza Mutiara M. Diapati Mutiara Mashita Diapati Mutmainah, Nur Nabila Triana Nafi’a, Ilman Nanik Asmawati Nias Sirupang Niladitya, Ridha Nirwana Nopi Anggista Putri Novanti E.Yauma Nugrahani Primary Putri Nur Ain Nur Fattah, Arsianita Nur Istiana Makarau Nuralfiah, Cahyanti Nurbaiti NURHASAN Nurhasanah Nurhayadi Nurhayati Nurhikmah H Nurjanah, Dina Ilham Nurkhaeriyah Nurkhaeriyah Nurlailah Nurul Fadzlin Nurul Hidayati Nurung, Ayyub Harly Oktavia, Putri Eka Oktavianti Pangaribuan, Tumewa Panjaitan, Biller Pramardika, Dhito Dwi Pratiwi Pratiwi, Ananda Dwi Priescilla Arlyani Putra, Dwi Putri Nur Alizah Putri Nur Sabrina Natasya Putri, Hesti Putri, Nur Adhadila Putriana Sitompul Qomariah Panjaitan, Nur Qurry Mahdania R Rhoedy Setiawan Rachel Juniar Laturu Rachmat Agus Santoso Rachmat Kosman, Rachmat Rahadian Malik Rahman, Safriana Rahmayanti, Dinny Ramon Zamora Rasimin Ratu Matahari Ricky Agusiady Ririn Parmita Ririn, Ririn Parmita Riski Anisa, Riski Rizkah Rosmala Dewi Rosmiati, Karolina Rukhiyat Syahidin Rully Andi Yaksa Rusli Safaruddin Safitri, Arini Safridha Kemala Putri Safrina Safwan Santi, Yulia Septi Gumiandari Setyawan, Herry Sfandy Rusly Shofiyanti Nur Zuama Sinring, Abdullah Siska Nuryanti, Siska Sita Awalunisah Siti Hadijah SITI MARYAM Siti Zuhroh Sitti Amirah Sitti Rahmi Sittun, Nur Situmorang, Paska Ramawati Slamet Firdaus Sobarna Sonia Febriyanti Sri Nurhayati Sri Rochani Mulyani Sri Winarti Stevi Stevani Karatuan Sudarmiatin Suhertina Sukarno SULASTRI Sulton, Moh Sunaidi, Yanti Sunarsih Suraeda Suryadi Ishak Sutarto , Agus Syahrinullah, Syahrinullah Syahrir, Syamsul Syaidina, Salma Syarief , Faisal Tarknkhimba Tatiana Taufik Zulfikar Thaslifa Titi Lasmini Tri Rizkiyanti Alwi Triya_Susila_Dewi Umar, Nur Fadhilah Ummul Khaeri Uswatul Hasni Utama Alan Deta Utami, Sundari Veni Mornalita Verianto Vip Paramarta Wadud , Muhammad Wafa Maftuhin Wardati, Nanda Kurnia WARDHANI, SRI MURI DASA Wibowo, Achmad Agung Wicaksono, Darma Arif Wijaya, Hansen Arif WULANDARI Y. Ony Djogo Yana Taryana Yanti, Yeni Irma Yenda Puspita Yulfiana Yulia, Dhafina Gita Yulianty, Farida Yusra, Affan Zaenal Aripin ZAINUL ARIFIN IMAM SUPARDI Zubaidah R, Zubaidah Zulfikar Zulfikri