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Journal : Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal

 1 
Pengaruh Beauty Influencer dan Perceived Price Fairness Terhadap Keputusan Pembelian Produk Skincare Sherli; Lilik Noor Yuliati; Nur Hasanah
Jurnal Aplikasi Bisnis dan Manajemen Vol. 9 No. 1 (2023): JABM, Vol. 9 No. 1, Januari 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.1.305

Abstract

Due to the rapid increase of beauty influencer and global skincare product numbers, local skincare brands need to consider the most appropriate beauty influencer and pricing in order to attract potential consumers. This study aims to analyze the effect of beauty influencers and perceived price fairness on purchasing decisions through brand personality, brand trust and brand image. This research was conducted through an online survey using a voluntary sampling technique to 200 respondents with the criteria; consumers of skin care products aged 20-35 years who have made purchases in the last three months, have social media accounts and have seen beauty influencer reviews. Data were analyzed using Structural Equation Modeling (SEM) Lisrel. The results showed that the effect of beauty influencer and perceived price fairness had an indirect influence on purchasing decisions through intervention variables. Beauty influencers have a significant influence on purchasing decisions through brand personality, brand trust and brand image. Meanwhile, the perceived price fairness has a significant influence on purchasing decisions through brand image. Keywords: beauty influencer, perceived price fairness, purchase decision, skincare
Daily Production Prediction Model of Oil Wells Using Backpropagation Neural Network Wicaksono, Arif; Arif Imam Suroso; Nur Hasanah
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 3 (2025): JABM Vol. 11 No. 3, September 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.3.804

Abstract

Background: Measuring well production is a crucial task in upstream oil and gas operations, where various tests and measurements are standard procedures and integral parts of operational activities. More frequent production measures are required to detect production declines in mature fields. However, existing daily production testing at the Langgak field, Central Sumatra Basin, cannot be routinely and periodically conducted due to several economic and technical challenges. Purpose: The objective of this article is to create a model for predicting daily crude oil well production.Design/methodology/approach: To achieve this goal, the study applies an artificial neural network (ANN) for forecasting daily crude oil well production, utilizing 17,394 daily production records from 26 wells. This sample size is well above recommended thresholds for neural network models, ensuring sufficient data for robust model training and validation. The backpropagation algorithm and the sigmoid function are employed as the learning algorithm to predict daily crude oil well production. Findings/Result: The optimal parameters for predicting daily crude oil well production were 20 hidden nodes and a learning rate of 0.05, converging at 481 epochs with a training time of 13 seconds.Conclusion: Model performance was indicated by high correlation coefficients (R) across training, validation, and testing phases, along with a low Mean Squared Error (MSE). The resulting regression equation, Output = 1 × Target + 0.00024, confirms a near-perfect alignment with the target function.Originality/Value (State of the art): Although this study employs the standard backpropagation neural network (BPNN) architecture an established method in oil production forecasting it contributes original value by rigorously applying 10-fold cross-validation on an 80:20 train-test split of the Langgak field dataset, thereby enhancing model reliability and offering validated insights for forecasting in mature oil fields; a foundation upon which future research can build using hybrid or more advanced neural architectures shown to yield superior accuracy. Keywords: artificial neural network, backpropagation, oil production forecasting, machine learning, yield prediction
Faktor yang Memengaruhi Niat Mengadopsi Jasa Fixed Broadband Pada Generasi Y & Z Hanief Satria Dharmeswara; Lilik Noor Yuliati; Nur Hasanah
Jurnal Aplikasi Bisnis dan Manajemen Vol. 9 No. 1 (2023): JABM, Vol. 9 No. 1, Januari 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.1.203

Abstract

This study analyzes various factors that influence the intention to adopt or re-subscribe to fixed broadband services in generations Y & Z through utilitarian outcomes, hedonic outcomes, relative advantages, service quality, primary influences, secondary influences, cost, facilitating conditions resources, self-efficacy, and marketing mix, understand the characteristics of respondents and formulate managerial implications to increase the intention to adopt fixed broadband in generations Y & Z. This study involved 100 respondents in Y & Z generations, over 16 years of age and able to influence the decision to adopt fixed broadband, through voluntary sampling technique. Data were collected through questionnaires distributed online. The analysis in this study uses Partial Least Square Structural Equation Modelling (PLS-SEM). Results indicates that utilitarian outcomes, hedonic outcomes, relative advantage, service quality, secondary influences, and marketing mix have a significant positive effect on fixed broadband intention, while cost has a significant negative effect fixed broadband intention. Primary influences, facilitating conditions resources and self-efficacy do not have a significant influence on fixed broadband intention. Managerial implications that can be done by fixed broadband providers to increase adoption intentions are to continuous innovation, updating & adopting new technology, improvement in service quality and increasing marketing activities on the internet. Keywords: fixed broadband intention, marketing mix, MATH model, Y & Z generation
Co-Authors Abdat, Munifah Abdul Khobir Abdul Rauf Chaerudin Ade Ilham Kesuma Ade Irawan Ade Putra Adelina Hasyim Adinda Anisah Annafilah Aenor Rofek Afidah Diniyah Aggnes Anggelea Patricia Agus Prianto Agus Solikhin Agus Triyadi Agus Wartiningsih Ahmad Mardalis, Ahmad Ahmadin Aini Kurnia Al Baihaqi Anas Aldila Rizma Amalia Aldila Rizma Amalia Alfina Musfiroh Ambarwati, Rini Amelia Putri Andika Saputra Andriyadi Marta Anggit Prahesti Anis Febriyanti Anita Detaviani Annisa Nayla Safitri Annisa Puspadewi Anshori, Mochammad Isa Anzilly Ifadatun Ummah Aprini, Nisma Ari Pratiwi Arif Imam Suroso Arif Wicaksono Aris Iwansyah Arul Mu`is Ary Dwi Astuti Aslikhatun Khoiriyah Asnawi, Muhamad Fuat Asnawi, Muhamad Fuat Asnawi Assyifa Deswita Mrp Astindari, Tri Astini, Baik Nilawati Ayu Sofiyani Kamilah Azah Zumroh Azka Alfarizi Bambang Wirawan Benedictus Kusmanto Budi Syamtoro Cahya Nurul Huda Ceisya Amaro Chairunisa Nur Fadila Dadang Mashur Daris Zunaida Destin Aulia Khaira Devi Yuliani Devi Yunita Devita Ode Dewi Liesnoor Setyowati Dheska Arthyka Palifiana dian asmarajati Dian mala Fithriani Aira Dika Setiagraha Dila Eriska Dina Intan Sukmayanti Diva Permata Insani Diyana Septiningrum Dwi Utari Widyastuti Efendi Harahap Eko Andy Purnomo Eko Suyanto El Syam, Robingun Suyud Elok Dwi Vidiyastutik Endah Faridah Erna Watngil Etty Nur Rahmawati Euis Eti Rohaeti Eva Dwi Minarti Eva Oktaviana Eva Sahriani Sikumbang Evi Sribudiani Faiz Maulana Fajar Saptono Fathor Rakhman Fatimah Azzahroh Fatmasari, Nawang Fitriani Pramita Gurning Hanief Satria Dharmeswara Hardiyansyah Hasanah, Iva Datul Herdian Albakhor Gumilang Hidayatus Sibyan Holilulloh Holilulloh Hotmian Situmorang I Nyoman Suarta I Wayan Karta Ida Fitriana Ambarsari Ida Fitriana Ambarsari Iing Mutakhiroh Iir Roidotus Syariifah Ika Neni Kristanti Ilvi Mawaddah Imas Permatasari Indah Khairunnisa Kuba Indri Angraini Indriatie . Indriatie, Intan Kurniawati Intan Nurul’atha Irjus Indrawan Israyani Iva Nur Zakiya IWAN SASKIAWAN Jauchar Jauchar B Jayadi Putra, Eka Jenny Indrastoeti Siti Poerwanti Jessika Mutiara Juanda Lianzah JUFRIZAL - Jufrizal - Juliati Juliati Kabul Trifiyanto Kasmi Khafik Rozak KHOIRUN NISA Khoirun nisya Kunduri Kunduri Kurnia Agung Prastyo Kusfriyadi, Mars Khendra Laila Nur Azizah Laksmi Prita Wardhani Lamdo, Herfandi Laurensius Salem Lela Siti Thohiryah Lembunai Tat, Albertha Lilik Noor Yuliati Lusi Endang Sri Darmawati M. Mun’im Made Sutarna Maia Aulia Noeryani Mantofani Andreas Maria Ulfa Maulana Fansyuri Meautia Hanifah Medyana Ervyn Wilujeng Melati Dama Miftahus Surur Mohammad Liwa Ilhamdi Moneca Diah Listianingsih Mudiono Mudiono Muh. Armansyah muhamad Fuat Asnawi Muhamad Syazali Muhammad Abror Muhammad Adriansyah Siregar Muhammad Alif Muwafiq Baihaqy Muhammad Amin Muhammad Basri Muhammad Fajri Muhammad Fauzan Muhammad Galang Hidayatullah H Muhammad Irfansyah Muhammad Jamal Amin Muhammad Maskur Musa Muhammad Safir Muhsinin Nisa Ansori Mulka, Sry Reski MULYANI Munifah Abdat Murtiyana Sari Musawir Al Ghani Muslim Hidayat Mustafiyanti Mustafiyanti mutiara mutiara Nadhilah hasibuan Nadia Amanda Azwa Nanik Sulistyani Narwikah Narwikah Nasiruddin Nengah Arpurina Reskian Ni Putu Desy Siantia Dewi Nikmatul Khayati Nina Anggreani Ning Ira Faturrohmah Ningsih, Ariyati Ninik Rahmawati Nining Arianingsih Niswatul Azizah Nasution Nizar Nizar Nofita Nofita Nova Yohana Novi Arilia Safitri Novi Indrayani NOVITA EKA SARI Novtria Rahmadani Nulngafan Nunung Faizah Nunung Faizah Nur Hosen Nur Khoiri Nur Subeki Nurlita Dwi Oktavia Nurmisda ramayani Nurul Juwariyah Nurul Lathifatul Fithriya Nurviarahman Nurdin Nuryaman Nuryaman Oktarina Yusra Padoli Padoli Padoli Padoli, Padoli padolipdl Patricia Rinwigati Prawidi Sakti, Ilham Prihartini Budi Astuti Puji Wardayanti Putri Syafaatun Putri Syahri Qde Astri Nurdianty Qoriah Saleha Rachmayani, Ika Rafidah Riahta Rahma Widiantie Rahma Winanda Rama Doni Ramadhan Lubis Rastiar Nabyla Putri Raudatul Jannah Reo Tommi Pratama Resty Z Fahrida Retantyo Wardoyo Retnaningsih, Agustina Reza Tri Kurniawan Riana Sitawati Riki Wahyudi Rini Ambarwati Rini Ambarwati Riska Nur Aini Risma Eka Desiyabu Ristania Ria Rapella Sinaga Rizka, Yulia Rizkyna Qur`aini Rizma Fauziyah Rofik Iskandar romi wiryadinata Rudianda Sulaeman Rusdin Rusi Rusmiati Aliyyah Sabariah Sabariah Sagita Efendi Saifu Rohman Sardi Yusuf Sari Mariati Sayyidati Zahira Seftina Fifi Mangitung Sera, Agnescia Clarissa Sherli Sherlvi Eka Tassia Sholihah Roekhana Sibyan, Hidayatus Siskawati Amri Siti Aisjah Siti Imaniatul Muflihatin Siti Sarah Ayu Alamsyah Siti Seituni Sitti Aisyah Sopiah Sopiah Sri Nuringwahyu SRI RAHAYU Sri Rejeki Sriyadi St Isnaini Suci Wulandari Sukowiyono Sumarni Sumarni Supangat Supangat Suwondo, Adi Syakila Azahra Syawaludin Syawaludin Syfa Nailul Husnah Tamara Fauziah Tamaulina Br Sembiring Tengku Muhammad Alfi Syahrin Titi Purbo Sari Tri Umari Tukijan . Tutik Astuti Tutik Siswanti Untung Sujianto Venissa Dian Mawarsari Wahyu Achmad Ramadhan Warrantia Citta Citti Putri Wasiyem, Wasiyem Wawan Kurniawan Wayan Suana Widiastuti, Fitri Wisman Hadi Yayuk Sri Kasiani Yesi Puspitasari Yoga Aji Nugraha Yufani Battista Rossi Yumi Kholifah Yuniar Sulistyo Kartika Sukma Yunisca Nurmalisa Zahroh, Roihatul Zakiyatun Nabila zulfatun anisah Zulfina Adriani Zulian Firmansyah