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All Journal Journal of Education and Learning (EduLearn) Teknosains: Media Informasi Sains dan Teknologi Jurnal Ilmiah Mahasiswa FEB KOMUNIKE: Jurnal Komunikasi Penyiaran Islam Indonesian Journal of Pharmaceutical Science and Technology Infestasi Jurnal Informatika dan Teknik Elektro Terapan Jurnal Pendidikan Fisika E-Dimas: Jurnal Pengabdian kepada Masyarakat Terampil : Jurnal Pendidikan dan Pembelajaran Dasar Teras Jurnal Nyimak: Journal of Communication Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal Teknik Industri: Jurnal Keilmuan dan Aplikasi Teknik Industri JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Jusikom : Jurnal Sistem Komputer Musirawas Jurnal Agroqua: Media Informasi Agronomi dan Budidaya Perairan SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan JURNAL INSTEK (Informatika Sains dan Teknologi) JUTIM (Jurnal Teknik Informatika Musirawas) JPF : JURNAL PENDIDIKAN FISIKA JURNAL PENDIDIKAN TAMBUSAI Journal of Communication Sciences (JCoS) Jurnal Penelitian dan Pengabdian Kepada Masyarakat UNSIQ BILANCIA IJoASER (International Journal on Advanced Science, Education, and Religion) Psikoislamedia : Jurnal Psikologi Jurnal Caksana: Pendidikan Anak Usia Dini Jurnal Review Pendidikan dan Pengajaran (JRPP) Journal of Case Reports in Dental Medicine Majalah Ilmiah Warta Dharmawangsa Dialektika: Jurnal Ekonomi dan Ilmu Sosial Jurnal Informasi dan Teknologi Jurnal Teknologi Elekterika Jurnal Ilmu Peternakan Terapan Jurnal Kolaborasi Resolusi Konflik wacana equiliberium (jurnal pemikiran penelitian ekonomi) Jurnal khabar: Komunikasi dan Penyiaran Islam Jurnal Darma Agung Elektrika Borneo LEGAL BRIEF Indonesia Berdaya Jurnal Ilmu Perbankan dan Keuangan Syariah Mattawang: Jurnal Pengabdian Masyarakat International Journal on Food, Agriculture and Natural Resources (IJFANRES) Mimbar Kampus Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) LEARNING : Jurnal Inovasi Penelitian Pendidikan dan Pembelajaran Journal of Instructional and Development Researches Jurnal EduHealth Reputasi: Jurnal Rekayasa Perangkat Lunak Edu Cendikia: Jurnal Ilmiah Kependidikan International Journal of Education, Social Studies, And Management (IJESSM) ALACRITY : Journal Of Education Jurnal Penelitian Inovatif Jurnal Bisnis Mahasiswa Jurnal Ilmiah Kesehatan (JIKA) CHEDS: Journal of Chemistry, Education, and Science Phydagogic : Jurnal Fisika dan Pembelajarannya J-ESA (Jurnal Ekonomi Syariah) Molucca Medica Papua Journal Physics Education Indonesian Journal of Multidisciplinary Science Journal of Social Research Jurnal Al-Qiyam Jurnal Tana Mana Kalbisocio: Jurnal Bisnis dan Komunikasi International Journal of Multidisciplinary Research and Literature (IJOMRAL) Chemical Engineering Journal Storage (CEJS) Journal Evidence Of Law Journal of Lex Philosophy (JLP) Taroa : Jurnal Pengabdian Masyarakat KOMMAS: Jurnal Pengabdian Kepada Masyarakat KAGANGA KOMUNIKA: Journal of Communication Science Journal of Educational Sciences Familia: Jurnal Hukum Keluarga Prosiding SNPBS (Seminar Nasional Pendidikan Biologi dan Saintek) International Journal of Contemporary Islamic Law and Society SENTRI: Jurnal Riset Ilmiah Jurnal Bastra (Bahasa dan Sastra) Digital Transformation Technology (Digitech) Jurnal Ilmiah Edutic : Pendidikan dan Informatika Jurnal Indonesia Sosial Sains Indonesian Research Journal on Education Indonesia of Journal Business Law Innovative: Journal Of Social Science Research Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Teknovokasi : Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Bangsa Estudiante Law Journal Tadulako International Journal of Applied Management (TaJAM) Charm Sains : Jurnal Pendidikan Fisika TOFEDU: The Future of Education Journal Journal of Management and Social Sciences Jurnal Ilmiah Mahasiswa Ekonomi dan Bisnis [JIMEIS] Journal of Embedded Systems, Security and Intelligent Systems Ininnawa: Jurnal Pengabdian Masyarakat ITIJ Socius: Social Sciences Research Journal Al-Qalbu: Jurnal Pendidikan, Sosial dan Sains Referensi Islamika : Jurnal Studi Islam Jurnal Literasi dan Pembelajaran Indonesia JIPI (Jurnal IPA dan Pembelajaran IPA) Jurnal Sains, Nalar, dan Aplikasi Teknologi Informasi Nidhomiyyah: Jurnal Manajemen Pendidikan Islam Indonesian Journal of Law and Justice Liberosis: Jurnal Psikologi dan Bimbingan Konseling SEWAGATI: Jurnal Pengabdian Kepada Masyarakat GEMBIRA (Pengabdian Kepada Masyarakat) PEDAMAS (Pengabdian Kepada Masyarakat) Jurnal Media Akademik (JMA) IJMA Sipakaraya : Jurnal Pengabdian Masyarakat Jurnal Ilmiah Sistem Informasi Jurnal Pengembangan Masyarakat Lokal Journal of Research in Industrial Engineering and Management ARUS JURNAL SAINS DAN TEKNOLOGI Celebes Journal Of Elementary Education Jurnal Ilmiah Multidisiplin Ilmu SASI Shahih : journal of islamicate multidisciplinary KALBISIANA Jurnal Sains, Bisnis dan Teknologi Journal of Excellence Humanities and Religiosity PUBLIDIMAS Mammiri: Jurnal Pengabdian Masyarakat International Journal of Business and Quality Research Journal of Political Sphere Jurnal Pengabdian Masyarakat Mentari Ruhui Rahayu: Jurnal Pengabdian Kepada Masyarakat Jurnal Abdita Naturafarm Prosiding Dedikasi: Pengabdian Mahasiswa Kepada Masyarakat International Journal of Language, Education, and Literature (IJLEL) Journal of Engineering Science and Technology Applications JAMBIS : Jurnal Administrasi Bisnis Ulil Albab Tanggon Kosala Bilancia : Jurnal Studi Ilmu Syariah dan Hukum Jurnal Penelitian Pendidikan JURNAL SAUDAGAR INDONESIA Prosiding SENTIMETER : Seminar Nasional Teknologi Informasi, Mekatronika, dan Ilmu Komputer Lex Scientia Law Review Indonesian State Law Review (ISLRev) Jurnal Teras Pengabdian Masyarakat Teknofile, Jurnal Sistem Informasi Abdimas, Jurnal Pengabdian Masyarakat Kesmas: Jurnal Kesehatan Masyarakat Nasional (National Public Health Journal) Jurnal Kajian Ekonomi dan Perbankan Syariah Mizan: Journal of Islamic Law Jurnal Pengabdian dan Inovasi Masyarakat
Muhammad Akbar
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Veterinary Other

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The Participation of Indigenous Peoples in the Development of Geographical Indications: Between Orientation and Formulation Maisa, Maisa; Akbar, Muhammad; Samsuria, Samsuria; Lestiawati, Ida
SASI Volume 29 Issue 3, September 2023
Publisher : Faculty of Law, Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47268/sasi.v29i3.1505

Abstract

Introduction: Characteristics of Indigenous Peoples in managing this natural potential has relevance to optimizing the potential of geographical indications. Even so, legal problems occur when in positive law in Indonesia there is no regulation regarding the participation and role of the Customary Law Community in optimizing geographical indications.Purpose of The Research: This research aims to regulatory orientation and formulation regarding the participation of Indigenous Peoples in optimizing the potential of geographical indications.Methods of Research: This research is a normative legal research with a concept and statutory approach. The analysis is carried out by carrying out an inventory of legal materials, then proceed with the reduction process (sorting) according to the needs in the selection, and ends with conclusions.Results of the Research: The participation of the Indigenous Peoples in optimizing the potential of geographic indications can actually be carried out by involving the role of both the central and regional governments to facilitate it. Appropriate formulations related to arrangements regarding the participation of Indigenous Peoples in optimizing the potential of geographical indications can be carried out by forming cooperatives or associations of producers related to geographical indications. This needs to be done because in the provisions of positive law, Indigenous Peoples are not one of the parties that can become applicants for registration of geographical indications. Revisions to regulations regarding geographical indications need to be made in order to optimize the role and participation of the Indigenous Peoples.
PENGARUH PROBLEM BASED LEARNING BERBANTUAN SIMULASI VBA EXCEL TERHADAP MOTIVASI BELAJAR FISIKA PESERTA DIDIK akbar, muhammad; Silaban, Adeline; Hajar, Siti; G D lasmono, Paulus
Papua Journal of Physics Education Vol 5 No 1 (2025): Papua Journal of Physics Education (PJPE)
Publisher : Universitas Cenderawasih

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31957/pjpe.v5i1.4714

Abstract

Pada observasi awal  yang telah dilakukan  beberapa sekolah SMA di kota Jayapura dan kabupaten Jayapura ditemui kurangnya motivasi peserta didik terhadap Pelajaran fisika hal  berakibat pada hasil belajar fisika yang masih rendah.  Dari pengamatan ditemui bahwa Sebagian besar guru lebih memilih metode ceramah , hal ini hal ini dikarenakan lebih mudah dilakukan dibandingkan dengan metode pembelajaran yang melibatkan peserta untuk lebih aktif. Kemudian ditemukan  dalam proses pembelajaran guru hanya mengajar teori tanpa memberikan praktik atau contoh kasus yang ada disekitar siswa. Sehingga banyak siswa beraggapan bahwa  pembelajaran fisika  hanya berkutat pada  teori-teori yang tidak bermanfaat  pada kehidupannya nyata. Salah satu cara untuk mengatasi adanya praktikum di sekolah dengan keterbatasan alat yaitu mengunakan virtual laboratory.  Salah satu virtual laboratory yang telah tim kami kembangkan berbasis VBA excel. Di mana hampir semua perangkat baik kompoter maupun labtop yang ada sekolah baik yang dimiliki  guru secara pribadi maupun fasilitas komputer yang disediakan sekolah. Salah satu pendekatan pengajaran yang efektif untuk meningkatkan motivasi siswa adalah Pembelajaran Berbasis Masalah (PBL). Peserta didik didorong untuk melatih pemikiran kritis melalui metode ini.. Penelitian ini dilakukan di SMA Pembangunan V Yapis Kota Jayapura untuk mengamati dampak PBL yang diintegrasikan dengan media VBA Excel terhadap motivasi belajar siswa. Studi ini menggunakan metode deskriptif kualitatif. Analisis data dilakukan secara komprehensif, mencakup data kuantitatif dan kualitatif. Hasil analisis kuantitatif sederhana menunjukkan bahwa 80% siswa memiliki motivasi belajar tinggi. Temuan ini didukung oleh hasil regresi yang menunjukkan nilai signifikansi kurang dari 0,05, mengindikasikan pengaruh signifikan model pembelajaran PBL terhadap motivasi belajar siswa.
Axiology of Independent Curriculum as Orientation for Developing Islamic Religious Education (PAI) at MAN 2 Bima City Akbar, Muhammad; Tang, Muhammad; Mappatunru, Sakkirang
International Journal on Advanced Science, Education, and Religion Vol 8 No 3 (2025): IJoASER (International Journal on Advanced Science, Education)
Publisher : Sekolah Tinggi Agama Islam Al-Furqan, Makassar - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33648/ijoaser.v8i4.1029

Abstract

This study aims to examine the axiology of the Independent Curriculum as an orientation for the development of Islamic Religious Education (PAI) at MAN 2 Kota Bima. The Independent Curriculum offers a flexible learning approach that focuses on strengthening character, so it has great potential in strengthening the relevance of Islamic religious education in madrasahs. With a qualitative approach and case study design, this study involved the head of the madrasah, PAI teachers, and students as participants. Data collection techniques were carried out through in-depth interviews, participatory observation, and documentation. The results of the study indicate that the implementation of the Independent Curriculum at MAN 2 Kota Bima contributed significantly to the formation of student character through the integration of spiritual, moral, and social values ​​in PAI learning. From an axiological perspective, the values ​​of honesty, discipline, and tolerance are important foundations that are instilled contextually. However, challenges remain, such as limited human resources, lack of intensive training for teachers, and the need to adapt to changes in the learning paradigm. These findings emphasize the importance of strengthening the capacity of educators and systemic support so that the Independent Curriculum truly functions as a vehicle for fostering students' religious and social character holistically. This research is expected to provide academic and practical contributions in the development of a more transformative Islamic religious education curriculum in various madrasas in Indonesia.
Implementation of Google Docs Based Learning in Academic Writing class Akbar, Muhammad; Basri, Muhammad; Tahir, Muhammad
International Journal of Language, Education, and Literature Vol. 2 No. 3 (2025): July
Publisher : International Journal of Language, Education, and Literature

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research explored Google Docs based learning in teaching academic writing at Indonesian Higher Education. The objective of this research is to find out the implementation of Google Docs based learning in teaching writing skills at Indonesian Higher Education. This research used a purposive sampling technique to get data. The subjects of this research were one lecturer and five students from STKIP YPUP Makassar. The data resource of this research was collected through an observation checklist in the classroom and semi-structured interviews with the lecturer and students. The result showed that, the implementation of Google Docs in Indonesian Higher Education enhances collaboration and real-time interaction in academic writing. Google Docs is Highly implemented to enhances collaboration and real-time interaction, with a few implemented Google Docs in Moderately and Low implementation. To optimize Google Docs, students should actively use this platform, Lectures should provide comprehensive tutorials, University must ensure reliable curriculum and internet and other researcher should further explore on diverse learning outcomes.
Axiology of Independent Curriculum as Orientation for Developing Islamic Religious Education (PAI) at MAN 2 Bima City Akbar, Muhammad; Tang, Muhammad; Mappatunru, Sakkirang
International Journal on Advanced Science, Education, and Religion Vol 8 No 3 (2025): IJoASER (International Journal on Advanced Science, Education)
Publisher : Sekolah Tinggi Agama Islam Al-Furqan, Makassar - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33648/ijoaser.v8i4.1029

Abstract

This study aims to examine the axiology of the Independent Curriculum as an orientation for the development of Islamic Religious Education (PAI) at MAN 2 Kota Bima. The Independent Curriculum offers a flexible learning approach that focuses on strengthening character, so it has great potential in strengthening the relevance of Islamic religious education in madrasahs. With a qualitative approach and case study design, this study involved the head of the madrasah, PAI teachers, and students as participants. Data collection techniques were carried out through in-depth interviews, participatory observation, and documentation. The results of the study indicate that the implementation of the Independent Curriculum at MAN 2 Kota Bima contributed significantly to the formation of student character through the integration of spiritual, moral, and social values ​​in PAI learning. From an axiological perspective, the values ​​of honesty, discipline, and tolerance are important foundations that are instilled contextually. However, challenges remain, such as limited human resources, lack of intensive training for teachers, and the need to adapt to changes in the learning paradigm. These findings emphasize the importance of strengthening the capacity of educators and systemic support so that the Independent Curriculum truly functions as a vehicle for fostering students' religious and social character holistically. This research is expected to provide academic and practical contributions in the development of a more transformative Islamic religious education curriculum in various madrasas in Indonesia.
Examination of the Usefulness of Figma as a Prototyping Interface Platform on the Learning Outcomes of PJBL-based Informatics in High School Lakilaki, Eogenie; Artamananda, Artamananda; Akbar, Muhammad; Azhim, Muhammad Fajrul; Abdillah, Muhammad Fayyad
Journal of Educational Sciences Vol. 9 No. 3 (2025): Journal of Educational Sciences
Publisher : FKIP - Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/jes.9.3.p.1604-1618

Abstract

This study aims to examine the effectiveness of using Figma as a prototyping platform in Project-Based Learning (PjBL)-based informatics learning at the senior high school level. Figma, as a cloud-based tool, offers real-time collaboration features that can improve students' interface design skills as well as encourage teamwork. This study uses a quantitative approach with Pearson correlation test, heatmap correlation, correlation matrix and linear regression analysis to analyze the relationship between learning management variables, communication process, student responses, and learning activities to student learning outcomes. The results show that the communication process variable has the most dominant influence on student learning outcomes. This study confirms that the integration of Figma in PjBL-based learning can improve 21st century skills, including critical thinking, creativity, and collaboration, thus preparing students for the challenges of the world of work in the digital era.
Axiology of Independent Curriculum as Orientation for Developing Islamic Religious Education (PAI) at MAN 2 Bima City Akbar, Muhammad; Tang, Muhammad; Mappatunru, Sakkirang
International Journal on Advanced Science, Education, and Religion Vol 8 No 3 (2025): IJoASER (International Journal on Advanced Science, Education)
Publisher : Sekolah Tinggi Agama Islam Al-Furqan, Makassar - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33648/ijoaser.v8i4.1029

Abstract

This study aims to examine the axiology of the Independent Curriculum as an orientation for the development of Islamic Religious Education (PAI) at MAN 2 Kota Bima. The Independent Curriculum offers a flexible learning approach that focuses on strengthening character, so it has great potential in strengthening the relevance of Islamic religious education in madrasahs. With a qualitative approach and case study design, this study involved the head of the madrasah, PAI teachers, and students as participants. Data collection techniques were carried out through in-depth interviews, participatory observation, and documentation. The results of the study indicate that the implementation of the Independent Curriculum at MAN 2 Kota Bima contributed significantly to the formation of student character through the integration of spiritual, moral, and social values ​​in PAI learning. From an axiological perspective, the values ​​of honesty, discipline, and tolerance are important foundations that are instilled contextually. However, challenges remain, such as limited human resources, lack of intensive training for teachers, and the need to adapt to changes in the learning paradigm. These findings emphasize the importance of strengthening the capacity of educators and systemic support so that the Independent Curriculum truly functions as a vehicle for fostering students' religious and social character holistically. This research is expected to provide academic and practical contributions in the development of a more transformative Islamic religious education curriculum in various madrasas in Indonesia.
PENGARUH MODEL PEMBELAJARAN INKUIRI TERBIMBING TERHADAP KETERAMPILAN PROSES SAINS DAN SIKAP ILMIAH line, Ade; Hajar, Siti; Akbar, Muhammad; Sugijo, Paulus Gatot Dwi L; Purba, Rispah
Jurnal Pendidikan Fisika Vol. 13 No. 2 (2024)
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jpf.v13i2.62538

Abstract

Keterampilan proses sains (KPS) dan sikap ilmiah berperan penting ada penguasaan sains karena siswa akan lebih mendalami konsep materi menggunakan benda-benda langsung dan mengerjakan kegiatan secara langsung. Penelitian dilaksanakan dengan tujuan ingin mengetahui bagaimana hubungan KPS dan sikap ilmiah serta peningkatannya menggunakan model pembelajaran inkuiri terbimbing. Jenis penelitian digunakan kuasi eksperimen dengan melaksanakan penelitian secara kuantitatif dengan menganalisis KPS dan sika ilmiah. Instrument penelitian menggunakan tes KPS dan sikap ilmiah. Penelitian dilaksanakan di sekolah Mts Muhammadiah Jayapura. Populasi penelitian seluruh kelas VIII. Dengan teknik cluster random sampling diperoleh sampel sejumlah 26. Pembelajaran menggunakan inkuiri terbimbing terbukti dapat meningkatkan KPS dan sikap ilmiah serta memiliki hubungan yang signifikan antara keduanya. Hasil analisis peningkatan KPS dan sikap ilmiah menunjukkan berada pada kategori sedang dengan katalain mengalami peningkatan. Penelitian ini sangat bermanfaat baik bagi pendidik maupun calon peneliti selanjutnya untuk mendapatkan hasil belajar serta menumbuhkan suasana belajar yang kondusif.
Pemanfaatan Ekstrak Kulit Batang Kesambi (Schleichera oleosa) dalam Sintesis dan Karakterisasi Nanopartikel Perak dengan FTIR Susvira, Dian; Akbar, Muhammad; Situmeang, Boima; Widiyanto, Holisha
CHEDS: Journal of Chemistry, Education, and Science Vol 9, No 1 (2025)
Publisher : Universitas Islam Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/cheds.v9i1.11263

Abstract

Penelitian ini bertujuan untuk mensintesis dan mengkarakterisasi nanopartikel perak menggunakan ekstrak kulit kayu kesambi serta menentukan gugus fungsi dalam ekstrak yang berperan sebagai bioreduktor. Ekstraksi kulit kayu kesambi dilakukan dengan metode maserasi menggunakan pelarut etanol. Pembentukan nanopartikel perak dilakukan dengan menambahkan ekstrak kulit kayu kesambi 4% ke dalam larutan AgNO₃ 0,01 M. Nanopartikel disintesis dengan tiga perbandingan yang berbeda, yaitu: 1:3, 1:5, dan 1:7. Analisis instrumental menggunakan Spektrofotometer dan FTIR. Absorbansi maksimum dari analisis spektrofotometer UV-Vis untuk sampel dengan perbandingan 1:3, 1:5, dan 1:7 diamati pada panjang gelombang 440 nm. Nilai absorbansi tertinggi diperoleh pada perbandingan 1:3. Spektrum FTIR nanopartikel yang berasal dari ekstrak kulit kayu kesambi menunjukkan puncak yang lebar dan kuat pada bilangan gelombang 3385 cm⁻¹, yang menunjukkan adanya vibrasi peregangan OH pada senyawa fenolik, yang berfungsi sebagai agen pereduksi dalam sintesis nanopartikel perak.
MEMBONGKAR STRATEGI PEMBELIAN KONSUMEN: PENGARUH DAYA TARIK IKLAN, KUALITAS PRODUK, DAN HARGA PADA FITUR TIKTOK SHOP sani, Nursani; Mulia, Khas Sukma; Akbar, Muhammad; Amelia, Rizky; Syafruddin, Syafruddin; Hardinandar, Fajrin; Rizkan, Muhammad; Alamsyah, Syahrul
J-ESA (Jurnal Ekonomi Syariah) Vol 8 No 1 (2025): Juni
Publisher : Program Studi Ekonomi Syariah IAI Muhammadiyah Bima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52266/jesa.v8i1.4542

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh daya tarik iklan, kualitas produk, dan harga, terhadap keputusan pembelian pada Fitur TikTok Shop. Pendekatan yang digunakan adalah kuantitatif deskriptif dengan responden penelitian adalah mahasiswa yang merupakan pengguna aktif fitur TikTok Shop. Pengumpulan data dilakukan melalui penyebaran kuesioner, dan analisis data dilakukan menggunakan perangkat lunak SPSS melalui serangkaian uji, seperti uji validitas, reliabilitas, normalitas, serta analisis regresi linier berganda untuk menguji hipotesis. Hasil penelitian menunjukkan bahwa daya tarik iklan, kualitas produk, dan harga berpengaruh positif dan signifikan terhadap keputusan pembelian. Temuan ini menegaskan pentingnya penerapan strategi periklanan yang menarik, penyediaan produk yang berkualitas, serta penetapan harga yang kompetitif dalam meningkatkan keputusan pembelian konsumen di fitur TikTok Shop. Penelitian ini diharapkan dapat memberikan kontribusi bagi pelaku usaha dalam mengoptimalkan strategi pemasaran digital, khususnya melalui media sosial berbasis video pendek seperti TikTok.
Co-Authors Abd. Rasyid Syamsuri Abdillah, Muhammad Fayyad Abdul Muis Adeline Silaban Adhim, Zakiyuddin Abdul Adhimas Alifian Yuwono Aditya, Donis Afif, Hasnan Afiyah Rifkha Rahmika Afni, Rizkia Afriantoni Afriantoni Afrizanudin, Muhammad Agung Dwi Nugroho, Agung Dwi Agusnaya, Nurrahmah Agustina, Sitti Saenab Ahmad Ahmad Ainiah, Eka Mahabatul Aji, Bagas Seno Akmal Abdullah Al Amin, Hulaimi Al-husein, Hizri Alam Budiman Thamsi Alamsyah, Syahrul Albert Lumbu Aldi, Aldi Alfaridzi, Genta Rizki Alfiana Fitri, Alfiana Alhidayat, Rizki Ali Awaludin Alkhair Alkhair, Alkhair Amal, Andi Ulfaizah Amanda Amanda Amanda Amanda, M. Deri Ambiyar, Ambiyar Aminullah, Akhmad Andi Akram Nur Risal Andi Alfian Zainuddin Andi Alimuddin Unde, Andi Alimuddin Andi Baso Adil Natsir Andi Baso Kaswar Andi Baso Kaswar Andi Kurnia Bintang, Andi Kurnia Andi Subhan Amir, Andi Subhan Andini, Ena Anggraini, Fitria Angraeni, Nia Antoni, Darius Aprianor, Dendi Apriyani, Intan Apsah Ardila, Ninda Mulya Ike Arianto Arianto Aris Badara Armalia, Armalia Armiati, Sari Arnold Moho, Yufrendstus Artamananda, Artamananda Arwizet Arwizet, Arwizet Aryo Subroto Asep Saepul Anwar Ashaeryanto, Ashaeryanto Asmirinda Resa Assa, Christantina Pradescha Atmanegara, Febrian Kusuma Auliah, Fhika Auliasari, Nurul Ayomi, Aprianto Azhim, Muhammad Fajrul Azis, Fajriani Aziz, Syamsuddin Bahar, Ashari Bakri Bardi Pratama Basri, Muhammad I Basri, Muhammad I. Basri, Muhammad Iqbal Bawias, Juan Sebastian Caesario Boy, Bonefasius Y. Cahyono Kaelan, Cahyono Chandra, Felisha Darlis, Syamsul Darmaramadhan, Andre Daud, Daud Dea Zara Avila Dedy Arisjulyanto Deni Luvi Jayanto Desy C Silaban Dewi Hikmah Marisda Dewi, Windy Anisa Dhafa Gigih Iskandar Dinda Dusra, Erna Duwirdja Haris Dzulkarnaen, Rachmad Edia, Naflah Shafa Effendy, Qrizky Putra Eka, Wiyasih W. Eko Sumartono, Eko Elmayati, Elmayati Erna Dewi . Ernawati Ernawati Faisal Faisal Faisol Faisol Faiz, M. Alvin Faiz, Muhammad Alvin Fandi Ahmad Fardiansyah, Ahmad Irzal Farhah, Najmi Farid, Muhammad Imam Fathinah, Salma Fatimah, Wanya Sahdina Fauziah, Citra Febriandini, Nanda Clariza Febriani, Ratu Eva Febrianti, Azizah Widyananda Febyanti, Eva Fikri, Ahmad Faiz Fikri, Heykal Fiona Fiona, Fiona Firmanto, Taufik Fitriani, Nurul Freddy Herdian Fudhail Majid, Ahmad G D lasmono, Paulus G. D Lasmono S., Paulus Goysal, Yudy Gregorius, Ocratya Guntur, Surya Hajar Dewantara Halim, Wijoyo Hamdani Hamdani Hamid Abdillah Hamson, Zulkarnain Hanasia, Hanasia harahap, Faisal amir Hardinandar, Fajrin Haris, Iyan Hariyadi, Dyon Fillipo Agma Haryono, Nurul Ilma Henny Yustisia Herdiansyah Herfin, Melky Herianto, Restu Heriyanto, Taufik Herna Deswarti Herpan Syafii Harahap Herri Fariadi, Herri Hery Wibowo, Hery Himawan, Kevin Husein, Aldino Muhamad Hutagalung, Jeremi Ibrahim Adi Surya Ichwal, Muhammad Noor Idamayanti, Reski Ilham Ilham Iman, Muhammad Taufik Indah Indah Indah Lestari Indah Purnamasari Irfandi, Rizal Islami Satria, Khafidz Islamiati, Santri Ismail Isra, Hutry Handayani Israjunna, Israjunna Iswahyudi, Anggi Pradhita Jafaruddin Jalaluddin Jalaluddin Jamaluddin, Putri Arsidah Jarot Muchtar Jelaut, Ardianus Joshua Reska Bu'tu Juliana, Siti Arbaina Jura, Suwatri Kalih, L.A.T.T.W. Sukmaring Kamaruddin Kamaruddin Kanny, Putri Irene Karina Amanda Larasati Keke Dyah Arlita Khairil Fahmi, Khairil Khairina Khairina, Khairina Khalisni, Khalisni Khas Sukma Mulya Khatimah, Nur Husnul Khoirunnisa, Nabilah Kilab, Ridha Yulia Fajriani Kumar, Nitin Kurniasih, Ratih La Ode Sidu Marafad Lakilaki, Eogenie Lasmono, Paulus G. D Lasmono, Paulus G. D. Lazuly, Ivi Lestiawati, Ida Lie, Kenny line, Ade Listiana Hidayati Listira, Lala Logo, Novita Lotisna, Mimi Luthfi Siraj, Muhammad M Tahir M, Agusalim Madeng, A. Arsidin Mappa Maghfiroh, Nadiya Alfiatur Mahesi Agni Zaus Mahmuddin Mahmuddin Maisa Maisa, Maisa Majida, Salwa Dwina Malik Firdaus, Abdul MAPPATUNRU, SAKKIRANG Maretta, Loula Mariyam, Imas Siti Martadinata, A. Taqwa Maruf Maruf, Maruf Mau, Muliadi Maulinda, Maulinda Meylinda Putri Ayu M Meylisa, Vinky Mirnawati, Suci Mirwan, Ahmad Morri, Farah Syifa Eka Mughny, Tria Nanda Muh Armil Syam MUH. YUNUS KASIM, MUH. YUNUS KASIM Muhammad Alfian Muhammad Alfian, Muhammad Muhammad Alif Muhammad Aswadi Muhammad Basri Muhammad Farhan Muhammad Ilham Muhammad Ilham S Muhammad Insan Kamil, Muhammad Insan Muhammad Junaidi Muhammad Muhammad Muhammad Nur Abdi Muhammad Rizkan Muhammad Rizky muhammad rizky, muhammad Muhammad Syahril Muhammad Tahir Muhammad Zulfajri Muhammad, Maulana Malik Muhammad, Saiful Mulia, Khas Sukma Muslimin Muslimin Nadilla, Hanifah Fatwa Nahan, Elmo Alfaliano Naim, Kurniawati Najib, Nandy Rizaldy Najiha, Aulia Putri Narendra Rivando Axel S. Nasiroh, Nasiroh NFH, Alifya Nirmala S., Aprilianti Nizam, Muhammad Fatrul Nouval Trezandy Lapatta Novan Wijaya Novita Novita Nugraha, Rahmat Nugraha, Rasyid Tahta Nugraha, Yudha Nugraheni Wijayanti Nur Eriza, Dea Nur Hunul Khatimah Nuraini Nuraini Nurdin, Anwas Nurhamda, Dayu Rizki Nurhayati Nurhayati Nurhayati Nuriatullah Nuriyah, Nuriyah Nurlaila Nurlina Nurlina Nursafira, Adela Nursani nursani, nursani Nurwaskito, Arif Oktageri, Deris Olipia Paulus G D Lasmono Paulus G. D Lasmono S Pieter, Jan Poernomo, Sri Lestari Poonwong, Prakasit Pramudita Budi Rahayu, Pramudita Budi Pratama Herry Herlambang Pratama, Abdul Rizal Pratama, Ahmad Rizal Restu Prihasto, Bima Puji Rahayu Purba, Abed Nego Purba, Rispah Putra, Ryanka Dizayani Putri, Nadila Auludya Rahma Putri, Septyanda Annishafa Putri, Yunita Qusairi, Ahmad Rachmadani, Rachmadani Rafiuddin Rahmawati, Aryani Rahmawati, Rahmawati Raihan, Muhammad Ramadandi, Frendi Ramadhani, Dwi Octa RANI RANI, RANI Ratu Sausan Refi Wilianti Resha Hartaman Yudiatama Rian Wahyul Ikhtiar Rianzani, Asqia Rias, M. Ikhsan Ridho, Abdul Rasyid Ridwan Rifany, Ilfah Rijal Abdillah Risamassu, Putu V. M. Rizaldi, M. Yusuf Rizka, Afifah Rizkan, Muhammad Rizky Amelia Rizky, Raden Ayu Hikmah Rizqy, Muhammad Sulthan Romadhon, Fitri Rosando, Abraham Ferry Rugova, Akbar Rusdi Efendi S. 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Yasser, Ahmad Yudha, Hasendha Dharma Yulia Permatasari, Yulia Yuliana Yuliana Yulianto, Ari Gana Zahdi Zaidan, Naufal Zain, Sukmawati Zainudin, Mohamad Zahir Zakariah, M. Zakiah, Nurrahman Ziana Asyifa Zilfa Agustina Munawar Zuliana, Ni’matu Zulkarnain, Mohamad Zumhur Alamin