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Abdul Halik
Universitas Negeri Makassar
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Journal : PORTAL ABDIMAS

 1 
Digital Marketing of Batik Enterprises in Serasi Batik Community, Sutorejo Village, Surabaya City, Indonesia Mujanah, Siti; Halik, Abdul; Nisak Achmad, Nursaadaatun; Zuono, Trida Trisno; Bin Azam, Yusof Saqafi
Portal ABDIMAS Vol. 2 No. 1 (2024): Jurnal PORTAL ABDIMAS
Publisher : Jurusan Teknik Sipil, Fakultas Teknik, Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/portalabdimas.v2i1.4054

Abstract

This Community Service activity was carried out with the aim of providing skills to the Batik Serasi MSME group in Sutorejo Village Mulyorejo Surabaya City about Digital marketing strategies so that they can market their products online so that they can expand their market network. The method used in this community service is to provide assistance and training in making online marketing applications as one of the batik marketing strategies in order to brand and sell batik products. The results obtained in this activity are that Batik Serasi MSMEs have the skills to make online marketing applications as one of the marketing strategies, namely by creating Instagram and Facebook accounts to market Batik Serasi, besides that they are also skilled in creating content, so that they can promote their products on social media and marketplaces so that they can sell Batik products. Business management skills are also provided so that Batik MSMEs who join Batik Serasi can manage their businesses appropriately able to plan, organize and control the business and provide financial bookkeeping skills so that MSMEs will know how much profit is obtained from the results of their business, thus it is expected that they can improve the welfare of all members of Batik Serasi, Sutorejo, Surabaya Indonesia.
Digital Marketing of Batik Enterprises in Serasi Batik Community, Sutorejo Village, Surabaya City, Indonesia Mujanah, Siti; Halik, Abdul; Nisak Achmad, Nursaadaatun; Zuono, Trida Trisno; Bin Azam, Yusof Saqafi
Portal ABDIMAS Vol. 2 No. 1 (2024): Jurnal PORTAL ABDIMAS
Publisher : Jurusan Teknik Sipil, Fakultas Teknik, Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/portalabdimas.v2i1.4054

Abstract

This Community Service activity was carried out with the aim of providing skills to the Batik Serasi MSME group in Sutorejo Village Mulyorejo Surabaya City about Digital marketing strategies so that they can market their products online so that they can expand their market network. The method used in this community service is to provide assistance and training in making online marketing applications as one of the batik marketing strategies in order to brand and sell batik products. The results obtained in this activity are that Batik Serasi MSMEs have the skills to make online marketing applications as one of the marketing strategies, namely by creating Instagram and Facebook accounts to market Batik Serasi, besides that they are also skilled in creating content, so that they can promote their products on social media and marketplaces so that they can sell Batik products. Business management skills are also provided so that Batik MSMEs who join Batik Serasi can manage their businesses appropriately able to plan, organize and control the business and provide financial bookkeeping skills so that MSMEs will know how much profit is obtained from the results of their business, thus it is expected that they can improve the welfare of all members of Batik Serasi, Sutorejo, Surabaya Indonesia.
Co-Authors . MARYAM A Halim Abd. Mustakim, Abd. Abdul Azis Abdul Haling Abdul Hamid Abdul Muis Abdul Rauf Abdul Salam, Nadia Febrianti Achmad Yanu Aliffianto Ade Hastuty Adi Suhendra, Adi Agtovia Frimayasa, Agtovia Agung, Nurril Ahdar Ahdar Ahdar, Ahdar Ahmad A Akib, Muh. Amelia, Azarine Nahdah Amin Sadiqin Andi Fitriani Djollong Anggraini, Irma Dwi Anggraini, Leny Susilawati Anwar Anwar Araujo, Delia Iria Magno de Ariani, Gusti Meinar Girda Arifin, Nofri Yudi Arsya Nandito, Indrian Asriani Asriani, Asriani AYU LESTARI Baharuddin Baharuddin Bin Azam, Yusof Saqafi Binar Dwiyanto Pamungkas, Binar Dwiyanto Buhaera, Buhaera Burhan, Imron Caska - Catur Wibowo Budi Santoso, Catur Wibowo Budi Costa, Francisco da Costa, Juvenal Da Das, St. Wardah Hanafie Das, St.Wardah Hanafie Dassucik, Dassucik Dwi Anugrah Putra, Rakmat Endah Budiarti Erma Suryani Sahabuddin Estik Hari Prastiwi, Estik Hari Faisal, Muh. Faradibah, Faradibah Farida Yulianti Fatmah Fatwa S, Aco Putra Rezky M Firdasari Firdasari Fitrianti, Dwi Getteng, Abd Rahman Gunardi, Effendy Hafisya, Siti Rahma Halifah, Syarifah Halik, Muzakkir Hanafie, St Wardah Hanafie, Wardah harits Zidni, Muhammad Hasnah Hasnah Herawaty, Hasmiah Hidayah, Arba Hidayatillah, Nur Hotnier Sipahutar, Hotnier Husnul Khatimah Asri Ila Israwaty Ilham Asikin Ilham, Muh. Iswar Imam Radianto Anwar Setia Putra, Imam Radianto Anwar Setia Indra Bakti Indriyana Widyastuti Irmawati Irmawati Irmayanti Irmayanti, Irmayanti Ishak Ishak Islamul Haq Ismail, Indriani H. Iwan Ady Prabowo Iwan Setiawan Iyan, Iyan Jainuddin, Jainuddin Jamaluddin Ahmad Janawati, Janawati Jasad, Usman Jasintha Dessy Tapatfeto Jaswan, Jaswan Jefriel, Mochamad Miftakul Josep Ginting Juli Astria Ningsih Jumri Jurumiyah, Abdul Hakim Kaharuddin Kalsum, Syahrini Kamsir, Kamsir Karmeli, Elly Khairunnisah, Noni Antika Khoiri, Khoiri Kun Ismawati Kurnadi, Kurnadi Latief, Rahmawati Latri Aras, Latri Lukman Lukman Machsun Machsun, Machsun Madani, Nurul Firah Mahsan, Syaiful Manoby, Worry Mambusy Marhani Marhani Maswati, Maswati Meisuri Melianto, Donny Minarti Amir Mochammad Imron Awalludin Moh. Riskiyadi Mohamad Firdaus, Mohamad Mudinillah, Adam Muh. Taufik Muhamad Asrul Sultan Muhammad Akram Mursalim Muhammad Alwi Muhammad Asrul Sultan, Muhammad Asrul Muhammad Saleh Muhlis Muhlis Mujanah , Siti Munajah, Siti Musakkir, Musakkir Musfirah Musfirah Musfirah Musi, Muhammad Akil MUSLIMIN Mustafa Musyarif Musyarif, Musyarif Nafi, Sulche Ifone Naim, Muh Naim, Muhammad Nasruddin Nasruddin NEVIATY PUTRI ZAMANI Ningrum, Nurully Kesuma Nisak Achmad, Nursaadaatun Nisak, Solihatun Nugroho, Mulyanto Nur Azizah Nur Ilmi Nur Ilmi Nur Shabrina, Alisa Nurhadi, Muizzu Nurhayati, St Nurhikmah, A. Fatimah Nurilyudha Ridwan Nurul Asmarida Nurul Hasanah Nurul Ilmi Nurul Mukhlisa Oksatana, Miga Oktavia Nor, Erika Oktavia, Siti Hernita Pahmi Pahmi Palijama, Syane Pasinggi, Yonathan S Pasinggi, Yonathan S. pramesthi, gita winandha Purwadi Putri Trivia, Dyva Putri, Farinda Eka Raden Mohamad Herdian Bhakti Rahmayana Ruslan Ramayanto, Ramayanto Ramdan Ramli Rasmi Djabba Rasmi Djabba, Rasmi Rasyidi, Ahmad Hafas Razak, Rasmida Ridwan, Ridwan Ritha Tuken, Ritha Rochman, Mochammad Iqbal Hidayatur Rosdiah Salam Rosidah Rumi, Jalaluddin Rusliana Rusliana, Rusliana Rusmayadi Saharuddin, Munawir Saiful Anam Sain, Muhammad Saining, Munirah Salam, Nurus Sari, Aryanti Puspita Sariah Sayidiman Sayidiman Seliamang , Yunelci Martha Selvia, Dila sembada, Yoga septian alea Sewang, Anwar Sheyoputri, Aylee Christine A. Shofia, Indira Silva, Jose da Sipahelut, Sophia Grace Siregar, Yuliza Andriyani SITI MAHMUDAH Siti Mujanah Soegeng, Irwin Sukrisno St.Hajar Sudiyarti, Nining Sukri, Abdul Muqtadir Sulistyowati, Tussi Sumarni Sumarni Sunarya, herni Sutanto, Hari Prasetyo Suwarno Suwarno SYAHRANI SYAHRANI Syamsiah D. Syamsuddin Syamsuddin Syamsuriani, Syamsuriani Syarifuddin Yusuf T, Syamsu Taufan, Erna Rasyid Tini Apriani, Tini Tommy Fimi Putera, Muhammad Ulumiddin, Ulumiddin Umar, Faisyal Usman Usman Usman Vanchapo, Antonius Rino Wahyuni, Amalia Wati, Sukma Wawan Krismanto Witaningrum, Meylani Ximenes, Elias Yaarozatulo Harefa, Herman Yesi Pasila Yulia Yulia Yulita, Vera Diana Yusuf, Mursidin Zainal, Zaid Zulfianah, Zulfianah Zuono, Trida Trisno