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All Journal International Journal of Evaluation and Research in Education (IJERE) Jurnal Ilmu Manajemen (JIM) JAM : Jurnal Aplikasi Manajemen JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Jurnal Pendidikan Ekonomi & Bisnis Jurnal Kompilasi Ilmu Ekonomi (KOMPILEK) IJEBD (International Journal Of Entrepreneurship And Business Development) Jurnal Penelitian Teori & Terapan Akuntansi (PETA) JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN WIDYA LAKSANA Jurnal Entrepreneur dan Entrepreneurship Jurnal Penelitian Manajemen Terapan (Penataran) International Journal Of Science, Technology & Management (IJSTM) International Journal of Business, Law, and Education Jurnal Pengabdian dan Pemberdayaan Nusantara (JPPNu) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Journal of Applied Business, Taxation and Economics Reseach Social Science Studies EKONOMIKA45 Jurnal Ekonomi dan Bisnis Digital (MINISTAL) East Asian Journal of Multidisciplinary Research (EAJMR) Indonesian Journal of Business Analytics (IJBA) Brilliant International Journal of Management and Tourism (BIJMT) Formosa Journal of Multidisciplinary Research (FJMR) Jurnal Pendidikan Administrasi Perkantoran (JPAP) Formosa Journal of Science and Technology (FJST) Formosa Journal of Applied Sciences (FJAS) Jurnal Ilmu Sosial dan Humaniora Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Journal of Educational Analytics Journal of Finance and Business Digital (JFBD) Jurnal Sistim Informasi dan Teknologi Asian Journal of Management Analytics Jurnal Ilmu Sosial, Pendidikan Dan Humaniora International Journal of Business and Applied Economics (IJBAE) Journal of Management and Social Sciences Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia International Journal of Economics and Management Research Economics and Business Journal Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce International Education Trend Issues Jurnal bintang manajemen Jurnal Manajemen Riset Inovasi Jurnal Riset Manajemen West Science Journal Economic and Entrepreneurship International Journal of Management Research and Economics Jurnal Riset dan Inovasi Manajemen Socius: Social Sciences Research Journal International Journal of Education, Language, Literature, Arts, Culture, and Social Humanities International Journal of Educational Technology and Society Nusantara Economics and Entrepreneurships Journals International Journal of Economics and Management Sciences International Journal of Economics, Management and Accounting Green Inflation: International Journal of Management And Strategic Business Leadership Economic Education Analysis Journal International Journal of Business and Quality Research International Journal of Technology and Education Research International Journal of Economics, Business and Innovation Research Asian Journal of Management, Entrepreneurship and Social Science Society International Journal Business, Management and Innovation Review IJHABS Global Management: International Journal of Management Science and Entrepreneurship Brilliant International Journal of Management and Tourism International Journal of Economics and Management Research
Ludi Wishnu Wardana
Universitas Negeri Malang
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Neuroscience Public Health Social Sciences Transportation Other

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Journal : IJHABS

 1 
The Influence of Entrepreneurial Interest and Social Media Utilization By Gen Z on MSME Goat Farming Marketing: A Study on Duo Saudara Goat Farm in Bojonegoro Regency Nafisah, A’isy Fiklil; Sudarmiatin; Wardana, Ludi Wishnu
International Humanity Advance, Business & Sciences Vol 2 No 2 (2024): October
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v2i2.324

Abstract

This study aims to analyze the influence of entrepreneurial interest and social media utilization by Generation Z on the marketing effectiveness of micro, small, and medium enterprises (MSMEs) in goat farming. The research was conducted on Duo Saudara Goat Farming MSME in Bojonegoro Regency using a quantitative approach. Data were collected through questionnaires distributed to 60 respondents, consisting of consumers and goat farm managers. Data analysis was performed using SPSS software to examine the relationship and impact between independent variables (entrepreneurial interest and social media utilization) and the dependent variable (MSME marketing). The results showed that both entrepreneurial interest and social media utilization significantly influence the marketing effectiveness of goat farming MSMEs. Social media utilization by Generation Z contributed more dominantly than entrepreneurial interest, particularly in reaching broader markets and enhancing consumer interaction. The implications of this study indicate the importance of improving digital competencies among MSME practitioners to maximize marketing potential. This study provides empirical contributions to the development of MSME marketing strategies by leveraging modern technology and the entrepreneurial interests of the younger generation.
The Effect of Word of Mouth (WOM) and Marketing Strategy in Mediating Consumer Loyalty to UMKM Product Purchasing Decisions Agustin, Resty; Soetjipto, Budi Eko; Wardana, Ludi Wishnu
International Humanity Advance, Business & Sciences Vol 2 No 4 (2025): April
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v2i4.447

Abstract

This research systematically explores the roles of Word of Mouth (WOM) and marketing strategies in mediating consumer loyalty and its impact on purchasing decisions for Micro, Small, and Medium Enterprises (MSMEs) products. Applying a Systematic Literature Review (SLR) method, this study synthesizes scholarly articles sourced from major academic databases such as Scopus, ScienceDirect, Google Scholar, and ProQuest, covering publications from the past decade. The selection of literature followed rigorous procedures including identification, screening, and eligibility assessments, with strict inclusion criteria to ensure the relevance and quality of the reviewed studies. The analysis reveals that WOM significantly influences consumer perception and trust, while well-implemented marketing strategies help establish long-term consumer engagement. These two factors contribute positively to consumer loyalty, which in turn plays a pivotal role in shaping purchasing behavior toward MSME products. Additionally, consumer loyalty is identified as a key mediating variable that reinforces the relationship between WOM, marketing strategies, and purchase decisions. The findings offer valuable insights for both academic and practical perspectives, particularly in designing relationship-oriented marketing approaches to strengthen MSME competitiveness.
Literature Review Of Demographic Influences On Employee Performance In Manufacturing Companies In Developing Countries Rachman, Tutut Arif; Soetjipto, Budi Eko; Wardana, Ludi Wishnu
International Humanity Advance, Business & Sciences Vol 2 No 4 (2025): April
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v2i4.452

Abstract

This study aims to investigate and synthesize publications related to the demographic factors that affect the employee performance of manufacturing companies in developing countries. This study uses the SLR method with PRISMA steps. Articles filtered from the Sage Journals, Science Direct, Taylor & Francis journal databases, and additional ones from these databases with topics and keywords related to the influence of demographics on employee performance, with research locations in developing countries, published between 2023 and 2025, totaling 34,511 articles. After elimination according to the criteria, only 14 articles were considered and extracted. The results of the synthesis show that the demographic factors that influence are education level (hard skills and soft skills), age, and gender, in addition to the phenomena that influence demographics, such as culture in the work environment, and COVID-19, also affect employee performance. This research can be used by human resource managers in manufacturing companies as a consideration in managing employees, and this research can be used as a reference for further research.
Reward Management System on Employee Motivation in MSMEs: A Systematic Literature Review Esvanti, Mirza; Sopiah; Wardana, Ludi Wishnu
International Humanity Advance, Business & Sciences Vol 3 No 1 (2025): July
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v3i1.474

Abstract

The role of MSMEs as a business enterprise service must certainly have a strategy to improve employee performance, one of which is appreciation for their performance and achievements in increasing revenue or profit for the organization. This research is a systematic literature study (SLR) that aims to analyze trends in scientific publications related to the development of Micro, Small and Medium Enterprises (MSMEs) from various aspects, including the type of document, scientific field, and country of origin of the author. The analysis shows that the majority of documents are scientific articles (83.3%), with the dominant fields including Business, Management and Accounting and Social Sciences (25% each). The largest source of publications came from the United Kingdom and Malaysia. This finding shows that there is considerable scientific attention to MSME development, especially from countries with strong entrepreneurial systems. In the Indonesian context, the results of this study provide an important illustration of the need for cross-disciplinary knowledge integration and the adoption of research-based policies from other countries to strengthen the competitiveness of national MSMEs. The study also recommends increased international collaboration and research focus on aspects of digitalization, innovation and sustainability in the development of MSMEs in Indonesia.
Co-Authors - Subhan A, Prihastya Raehana Abdul Wahab Abdullah Syakur Novianto Abdulloh Abdulloh Adelia Rahma Adelia Rahma Adi Hermawansyah Adinata, Alberta Aditya Baskoro Agnes Dini Mardani Agus Hermawan Agus Hermawan Agus Kurniadi, Agus Agus Salim Agus Sumanto Agus Sumanto Agus Wibowo Agus Wibowo Agustin, Resty Ahmad Andrianto Ahmad Happy Nashrullah Ahmad Wahyudin Ahmad Wahyudin Aida Dwipriwanti Ainun Fuad Aji Prasojo Aji, Wasis Jatmiko Akha Anis Fitriah Alamsyah, Eko Alifah, Luthfi Nur Alimaningtyas, Deni Amalia, Nabila Amar Ma'ruf Genteng AMELIA SETYAWATI Amelia Setyawati AMELIA SETYAWATI, AMELIA Amelia Sugangga Amelia Sugangga Amenah Amenah Amin, Muhammad Sirojuddin Ananda Sriphol Ananta, Shahrul Dwi Andy Prasetyo Wati Aniek Indrawati Ari Purwianti Arif Isnaini Ashari, Regita Niken A’isy Fiklil Bachrodin, Hanis Bagus Setiawan Bagus Shandy Narmaditya Bakhrudin Bakhrudin Banu , Syahar Binti Mohd Mustamil , Norizah Brian Wicaksono Ardiansyah Budi Eko Soetjipto Chamdan Purnama Choirunnisa, Salsabila Safitri Chozin Christian Tjatur Cipto Wardoyo Darman, Andrianus desi kristanti, desi Dewi Diah Fakhriyyah Dewi, Anita Sumelvia Dian Mulyasari Dian Mulyasari Dian Tantri Diana Ambarwati Dias Intan Sholatiah Dieva Zahrohtu Anfi Dika Ayu Adininggar, Dika Ayu Dita Rachmawati Djoewita Djoewita Djoewita Djoewita Djoko Dwi Kusumojanto Dodyk Brahmatiyo Dwi santoso Dwi Wahyudi Dwivamilu Irianti Putri Dyah Ayu Fitriastuti Edi Murdiyanto Eka Febrianti, Silvia Eko Juni Wahyudi Eko Mety Setyowati Eko Mety Setyowati Eko Setiono Elfia Nora, Elfia Emilia Nur Cholifah Eni Noviani Erlina Puspita Istikomah Erwin Syahputra, Erwin Estu Setyo Purwantiningsih Esvanti, Mirza F. Danardana Muwarni Farij Ibadil Maula Fatmasari Endayani Fauzi, Khoiron Febriana Fitri Fika Septiandari Fitriadi, Agus Fitriah, Akha Anis Fitriastuti, Dyah Ayu Fransisca Ucik Pudjiastuti Fuji Santoso Fulgentius Danardana Murwani Fulgentius Danardana Murwani Fulgentius Danardana Murwani Ghozali, Mohammad Syukri Ghozali Gleydis Harwida Hanik Munaddifah Hanis Bachrodin Hari Wahyono Haribowo, Siget Fitrianto Hariyanti, Sri Harwida, Gleydis Heny Kusdiyanti, Heny Heri Pratikto Hevni Rahmania Husnah, Eni Mabarofiatul Ibadil Maula, Farij Ilham, Rachmad Imam Bukhori Imaniyah, Sari Ayu Indah Datin Nadliroh Indah K, Luluk Nur Indira Oktavianti Iradah Rahman Iradah Rahman Irfan Taufik, Irfan Irianto Uripan, Koen Irma Suryandari Irvan Agung N Ismawati, Lilik Iswanto, Huddy Iva Khoiril Mala Ivan Widjaja Iwan Agus Darmawan Izzatul Luthfiah Rahman Jaelani, Meta Humaira Jayanto, Septian Angga Dwi Jazuli Jazuli, Moh. Nasir Juwairia Juwairia Juwairia, Juwairia Konsultindo, Christian Tjatur Budi Kurnia Fatmawati Kusumawardani, Luluk Nur Indah Lailatul Rohmah Lailatul Rohmah Landreas Utama Lie Lestari, Ana Dwi Setyo Lestari, Yogi Dwi Lilik Ismawati Lilik Ismawati Lusiana Pratiwi Luthfi Nur Alifah M. Adi Trisna Wahyudi Maghfiroh Maghfiroh Magwin, Dwi Ikrar Malik, Mochammad M. Manalu, Hotmarilitua Maretasari, Rina MARIA BINTANG Markhamah, Siti Martha, Jefry Aulia Maula, Farij Ibadil Mirza Esvanti Moch. Wahyu Widodo Moh Nasir Jazuli Moh. Faizin Moh. Ilham Mohamad Bastomi Mohammad Hari Mubarokah, Rovia Titin Muhammad Maulana Ibrahim Muttaqien, Zaenul Nabila Amalia Nafisah Nafisah Nafisah, A’isy Fiklil Najimul Baldan Narisin Narisin Nasikh Nasikh Ningrum, Vira Setya Novilia, Evita Nurika Restuningdiah Nuril Aulia Munawaroh Nurjayanti, Atri Yunita Nurul Wahyuni Nurul Wahyuni NURYANTI, RIZKY Nyuherno Aris Wibowo Nyuherno Aris Wibowo Osiyo, Immanuel Ustradi Pratiwi, Galuh Aulia Pratiwi, Kunti Endah Pratiwi, Rani Julia Prihastya Raehana.A Pudjiastuti, Fransisca Ucik Puji Handayati Purwantiningsih, Estu Setyo Purwianti, Ari Putri, Erna D. S. R Rizky Nuryanti Rachmad Hidayat Rachmad Hidayat Rachman, Tutut Arif Rachmawati, Dita Rafikhein Novia Ayuanti Rafikhein Novia Ayuanti Ragil Retno Palupi Rahman, Iradah Rahman, Izzatul Luthfiah Rahmawati Rahmawati Rakei Yunardhani Ratih Febrianti Rayyan Sugangga Rayyan Sugangga Restu Millaningtyas Ria Indra Novita Rianzah Munawaroh Rieska Maharani Rike Selviasari Rike Selviasari RIZKY NURYANTI Ryzka Anggar Kusuma Saiful Anam Saiful Arif Saiful Arif santoso, fuji Sari Ayu Imaniah Satia Nur Maharani Sa’diyah, Yuni Aminatus Shofia Azahra Sidyawati, Lisa Siska Purwanti Siti Nur Khoiriyah Siti Rahayuningsih Soetjipto , Budi Eko Sopiah Sopiah Sopiah, Sopiah Sri Umi Mintarti Sri Wileng Sri Wilujeng Sri Yuliani Pangesti Sriarianie Sriarianie Sudarmiatin Sugangga, Rayyan Sugeng Hadi Utomo Sugihartono, Agus Sumiati Sumiati Sumiati Sunariyadi SUTOMO Sutomo Sutomo Sutoyo Syafitri, Dinda Syafrozi Haqi Thusy Tiara Saraswati Tiara Saraswati, Thusy Tita Ratnawati Titis Shinta Dhewi, Titis Triono, Edy Tristanto, Aris Wahyu Uki Yonda Asepta Umar, Haniatur Rofiqoh Umi Nadhiroh Umi Nandiroh Ustadus Sholihin Ustradi Osiyo, Immanuel Utami, Rizki Amalia Wahyuningtiyas, Nanik Wardana Wardana Wardani, Yusnita Wati, Andi Prasetyo Wening Patmi Rahayu Wibowo, Nyuherno Aris Yosi Mariana Yuli Agustina, Yuli Yuli Soesetio Yuni Aminatus Sa’diyah Yusuf Yusuf Yusuf Zahidah Ismah Nabilah Zahro, Aizatuz Zahroh, Ainun