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All Journal International Journal of Public Health Science (IJPHS) Jurnal Ilmu Pertanian Indonesia Jurnal Komunikasi Pembangunan Jurnal Penyuluhan Sodality: Jurnal Sosiologi Pedesaan MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Forum Pasca Sarjana INFORMASI MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya International Journal of Science and Engineering (IJSE) Interaksi : Jurnal Ilmu Komunikasi Sosiohumaniora SOROT: Jurnal Ilmu-ilmu Sosial Jurnal Pengkajian dan Pengembangan Teknologi Pertanian Jurnal Pekommas Jurnal Cita Hukum Suluh Pembangunan: Journal of Extension and Development Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat Sosio Konsepsia Jurnal The Messenger Jurnal PIKOM (Penelitian Komunikasi dan Pembangunan) Journal of Management and Business Review ETTISAL Journal of Communication Jurnal Sains Komunikasi dan Pengembangan Masyarakat [JSKPM] Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Jurnal ASPIKOM Pendas : Jurnah Ilmiah Pendidikan Dasar JURNAL PENDIDIKAN TAMBUSAI PRoMEDIA Brikolase : Jurnal Kajian Teori, Praktik dan Wacana Seni Budaya Rupa Journal of Humanities and Social Studies Media Bahasa, Sastra, dan Budaya Wahana Jurnal Profetik Jurnal Riset Komunikasi Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Pengembangan Penyuluhan Pertanian Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Journal of Integrated Agribusiness Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Publipreneur Polimedia: Jurnal Ilmiah Jurusan Penerbitan Politeknik Negeri Media Kreatif Nivedana : Jurnal Komunikasi dan Bahasa MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Jurnal Komunikasi Islam (J-KIs) JURNAL STUDIA KOMUNIKA Jurnal Penyuluhan Pertanian CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia eScience Humanity Journal KOMUNIKATA57 Journal Media Public Relations International Journal of Education and Social Science (IJESS) Jurnal Pusat Inovasi Masyarakat Jurnal Ilmu Komunikasi Business and Entrepreneurial Review Jurnal Riset Rumpun Seni, Desain dan Media (JURRSENDEM) Golden Ratio of Data in Summary Jurnal Ilmu Gizi dan Dietetik Jurnal Penelitian Ilmu Pendidikan Indonesia Journal of Artificial Intelligence and Digital Business Jurnal Sarjana Ilmu Komunikasi (J-SIKOM) Indonesian Research Journal on Education Jurnal Kajian dan Penelitian Umum MIMBAR : Jurnal Sosial dan Pembangunan IIJSE Jurnal Keamanan Nasional Jurnal Penelitian Pendidikan Indonesia Policy Brief Pertanian, Kelautan, dan Biosains Tropika Jurnal Bisnis Kreatif dan Inovatif STREAMING Business Journal Communicative : Jurnal Komunikasi dan Penyiaran Islam Jurnal Cendekia Ilmiah Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi
Amiruddin Saleh
Department Of Communication And Community Development, Faculty Of Human Ecology, IPB University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Veterinary Other

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PEMANFAATAN BERITA VIRAL MEDIA SOSIAL SEBAGAI BAHAN PEMBERITAAN DI POPMAMA.COM Nugrani, Syabita Salma; Saleh, Amiruddin
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Release
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.48994

Abstract

The rapid growth of social media has transformed digital journalism practices, especially regarding the use of viral content as an initial source of information. Popmama.com as a parenting media platform requires a selective editorial strategy to ensure viral issues remain relevant to the needs of Millennial and Gen Z mothers. This study aims to analyze the use of viral social media news as news material at Popmama.com. A descriptive qualitative approach with a case study method was employed to understand the editorial process carried out by the newsroom. Data collection used in-depth interviews, article observation, documentation, and literature study. Research informants consisted of Senior Editors, Editors, Senior Creative Writers, and Creative Writers at Popmama.com. Findings show that the newsroom utilizes TikTok, Instagram, Google Trends, and other analytical tools to monitor viral issues. News processing includes issue selection, fact verification, contextual information enrichment, educational article writing, and editing based on journalistic principles to maintain information quality and the characteristics of digital parenting media.
STRATEGI KONTEN DIGITAL TIKTOK TAMAN KOPI SEBAGAI MEDIA PEMASARAN DIGITAL: STUDI KASUS AKUN TIKTOK @TAMANKOPI Adha, Adha Dimas Winata; Saleh, Amiruddin
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Release
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.49420

Abstract

This study aims to analyze the forms of digital content and the content strategy implemented by Taman Kopi through its TikTok account @tamankopi. This research employs a qualitative approach with a descriptive method. Data were collected through in-depth interviews, observation, and documentation. The data analysis refers to the AIDDA model (Attention, Interest, Desire, Decision, Action) to examine the effectiveness of the content strategy in attracting and influencing audiences. The results show that the digital content is dominated by informational, entertainment, trend-based, and ambience visualization content, delivered through a soft-selling approach. The content is adaptive to TikTok trends and emphasizes relatable storytelling. In terms of strategy, the attention and interest stages are considered effective in capturing audience engagement through strong hooks and appealing visuals. The desire stage successfully builds audience interest in the experience offered. However, challenges remain at the decision stage, particularly due to limited information and location factors. At the action stage, the content has been able to encourage audiences to visit, although improvements are still needed in strengthening call-to-action (CTA) elements. Overall, the implemented content strategy is fairly effective but requires further optimization to enhance audience conversion.
PERAN OPERATOR LIVE STREAMING DALAM MENDUKUNG AKTIVITAS DIGITAL MARKETING DI PT BORWITA INDAH ORBIZ Fayyaz Ahsan Widyanto; Amiruddin Saleh
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 Nomor 02, Juni 2026 Published
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i03.54570

Abstract

The rapid evolution of digital marketing through live streaming platforms has shifted consumer behavior toward interactive shopping experiences. While the success of live commerce is often attributed to the host's on-screen performance, it fundamentally relies on backend technical operational stability to achieve optimal sales targets. Therefore, this study aims to discover and describe the role of the live streaming operator in supporting digital marketing activities at PT Borwita Indah ORBIZ, as well as to analyze the operator's contribution in maintaining production quality and broadcast continuity as an integral part of the company's marketing communication. The research method employed is a descriptive qualitative approach utilizing a case study design. Data collection was conducted through active participatory observation—where the researcher directly acted as the operator—and systematic documentation of the operational broadcasting procedures. The results demonstrate that the operator plays a highly crucial role in integrating broadcasting software (OBS Studio) with the company's operational hardware, including cameras and wireless microphones. Furthermore, the operator's capability to execute rapid and effective troubleshooting against unpredictable technical constraints—such as internet network instability, audio leaks, camera overheating, and software crashes—serves as the determining factor in sustaining broadcast stability. Ultimately, this technical readiness and swift problem-solving significantly enhance audience retention, ensure interactive communication comfort, and provide an optimal environment for the host to encourage sales conversions, thereby successfully supporting the company's overall digital marketing strategy.
STRATEGI KONTEN STORYTELLING TIKTOK UNTUK MENINGKATKAN ENGAGEMENT AUDIENS @KILIKILIADVENTURE Ahmad Dzakwan At-Taqy; Amiruddin Saleh
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Publish
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.54806

Abstract

The rapid growth of the TikTok platform has transformed the digital marketing landscape, particularly within the highly competitive tourism industry. This study aims to analyze the storytelling content strategy on TikTok to increase audience engagement on the @KiliKiliAdventure account. This study employed a descriptive qualitative approach combined with a digital metrics analysis using the Engagement Rate by Reach (ERR) formula. The scope of research objects was limited to TikTok video content produced and uploaded over a three-month period (February–April 2026). Data collection techniques included participant observation, in-depth interviews with the marketing team, and digital analytical documentation. The results indicate that storytelling-based content utilizing seasonal marketing momentum and listicle hook techniques without direct commercial Call to Action (subtle branding) successfully penetrated the FYP (For You Page) algorithm, achieving a peak performance of 43,000 views. Conversely, direct promotional content (hard-selling) faced high ad aversion from the audience, causing the algorithm to stall its distribution. Operationally, the implementation of a 5-day agile workflow management proved to be the primary key to maintaining the consistency and quality of multimodal messages on TikTok.
Persepsi Mahasiswa Vokasi IPB 61 terhadap Penggunaan Streak TikTok dalam Kontinuitas Komunikasi Hasya Maurilla; Amiruddin Saleh; Harvia Atika Zahira
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 3 (2026): Agustus 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i3.7778

Abstract

This journal examines the perceptions of Vocational School students of IPB University Batch 61 regarding the use of TikTok’s streak feature in maintaining communication continuity. The research employed a qualitative method with a phenomenological approach, and data were collected through in-depth interviews with six informants from various study programs who actively use the TikTok streak feature. The findings indicate that most students perceive the streak feature as a marker of communication frequency rather than a measure of relationship closeness. According to the informants, the streak feature encourages daily interactions, although the quality of communication varies, taking forms such as emojis, videos, or short messages. These communication patterns are carried out as an effort to maintain interaction continuity and therefore tend to be phatic in nature. Several factors were also found to influence the sustainability of streaks, including habitual behavior, reciprocal social pressure, and leisure time. Although the communication established through the feature is often considered merely a formality, it helps students develop communicative routines that maintain social relationships and prevent loss of contact. This study demonstrates that TikTok’s streak feature plays a significant role in shaping communication patterns and interpersonal interactions among university students in the digital era.
Peran Konten Aplikasi Sedekah Sampah pada Partisipasi Karyawan PT Indocement Tunggal Prakarsa Tbk Nabila Cikawati; Amiruddin Saleh; Fajar Fathoni
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 11 No 1 (2026): JANUARY
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v11i1.7542

Abstract

This driven by the low participation of employees in the environmental CSR program at PT Indocement Tunggal Prakarsa Tbk through the sedekah sampah application. The core problem centers on digital communication content management strategies that overlook cross-generational demographic gaps as a determining variable for user angagement. This research utilizes a descriptive qualitative approach analyzed through the lens of the Fogg Behavior Model formula (B=M A P). The results indicate that visual content successfully triggers the motivation of active employees through the concept of alms. However, the ability chain of senior employees is disrupted due to text-heavy external promotional content formats and a lack of prompt types that facilitate action. In conclusion, corporate environmental communication management must be transformed from a one-way pattern into tactical audio-visual materials, and sustainable content production.
Manajemen komunikasi risiko dalam penanganan Covid-19 berbasis masyarakat Muhamad Hidayat; Pudji Muljono; Syamsul Maarif; Amiruddin Saleh
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 7 No. 4 (2021): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020211373

Abstract

Pandemi Covid-19 berdampak besar pada kesehatan, ekonomi, dan kehidupan sosial masyarakat. Komunikasi merupakan kunci keberhasilan mitigasi bencana, kesiapsiagaan, respon, dan pemulihan. Proses manajemen komunikasi risiko kepada masyarakat umum, pemerintah dan tokoh masyarakat, serta media dapat mengurangi risiko, menyelamatkan nyawa, harta benda, dan mempercepat pemulihan. Penelitian ini bertujuan untuk menganalisis mengenai strategi komunikasi risiko berbasis masyarakat di Provinsi Bali. Penelitian ini menggunkan metode deskriptif kualitatif. Teknik analisis data yang digunakan adalah reduksi data, penyajian data dan penarikan kesimpulan pada saat pra penelitian, selama penelitian, dan pasca penelitian. Pengambilan data dilakukan dengan cara melakukan observasi, wawancara, dan dokumen. Subjek penelitian adalah berbagai unsur yang terlibat dalam penanganan Covid-19 di Provinsi Bali. Hasil dari penelitian ini adalah pada situasi darurat kesehatan manajemen komunikasi risiko merupakan kunci dalam menghadapi risiko yang akan terjadi selama pandemi, kemudian diperlukan perencanaan komunikasi yang melibatkan langsung masyarakat, agar masyarakat dapat mengurangi risiko, dapat segera mengambil tindakan pencegahan dan perlindungan saat pandemi terjadi.
Co-Authors - Hamdi - Riana . Dahri Abbas, Akmadi Abdul Fat-Han Ismail Abung Supama Wijaya Adeni, Susri Adha, Adha Dimas Winata Adi Firmansyah Adisty Hasna Mufidah Afrina Sari Agung Wijayanto Agus Fanar Syukri Agus Sandra Agus Triyanto Ahmad Dzakwan At-Taqy Aida V.S. Hubeis Aida Vitayala Hubeis Aida Vitayala Hubeis Aida Vitayala S Hubeis Aida Vitayala S Hubeis Aida Vitayala S Hubeis Aida Vitayala S Hubeis Aida Vitayala S Hubeis Aida Vitayala S. Hubeis Aida Vitayala S. Hubeis Aida VS Hubeis Aisyah, Adinda Putri Al Aziz, Idrus Al Furqon, Mohammad Fuad Alexander Nababan Alfathan, Ibnu Harits Ali Khomsan Alifiana Khairunnisa Alya Nurul Izzati Izzati Alyssa Nahla Amir Ambar Sulistia Ningrum Aminah Swarnawati Amri Jahi Amri Jahi An'umillah, Taro Ana Kuswanti Andi Ahmadi Andi Faisal Bakti & Venny Eka Meidasari Andriani, Deswita Zahra Angelina Dian Putri Sianipar Anggi Widia Anggia Widia Khairunnisa Anggraeni, Diana Anis Fahri Anna Fatchiya Anna Fatchiya Anna Gustina Zainal Annisa Utami Seminar Anuar Rasyid Anwas, E Oos M Arif Satria Arifin Derajat Suryana Athaya Shahlazeeba Putri Andrian Audrey Bunga Zahira Aulia, Raden Roro Fatimah Azzahra Azahra, Maharani Azza, Aulia Azzahra, Maharani Azzahra, Putri Balqis Azzahra, Rachel Triana Azzahra, Salsabila Fitri Baban Sarbana Baban Sarbana Babys , Salomon Andreas Mesak Bambang Widuri Basita Ginting Basita Ginting Basita Ginting Sugihen Basita Ginting Sugihen Basita Ginting Sugihen Basita Sugihen Brenda Syahirah Budi Saharjo Budi Suharjo C Maydiana Cahya Maydiana Chiandita, Ratu Damayanti . Danny Kunto Wibisono Darwin Kadarisman David Rizar Nugroho Dedeh Kurniasih Devi Nur Faddhila Silitonga Devi Nurul Faddhila Silitonga Dewanto, Berlian Rahmah Diah Febrina Dian Purnama Soleha Dian Setyawati Difa Maulina Syahidah Djoko Susanto Djuara P Lubis Dody Ginanjar Dorlan Sipahutar Dwi Retno Hapsari, Dwi Retno Dwi Sadono Dyah Retna Puspita E. Namaken Sembiring Ema Ema Enden Darjatul Ulya Endriatmo Soetarto Eni Kardi Wiyati Ernita Arif Ezi Hendri Fadil Arfianto Fahira Fahmi Faizal Maad Fajar Fathoni Fajar Muttaqin Fakhry Khotibul Umam Farina Ekarini Fatimah Azzahra Citra Adila Fauziah, Raden Gladis Muthia Fayyaz Ahsan Widyanto Fazrina Andriani Sakinah Lubis Furqon Syarief Hidayatulloh Geraldo Armayudha Gian Hendra Ginung Pratidina Gita Juniarti Gracia Zephaniah Gusmia Arianti Guspian, Ipan Hafied Cangara Harahap, Hamida Syari Haripin, Rici Harpin, Rici Harpin, Rici Tri Harsono Suwardi Hartrisari Hardjomidjojo Harvia Atika Zahira Harvia Atika Zahira Harvia Atika Zahira Harvia Atika Zahirah Hasan Subkhie Hasya Maurilla Heni Nuraeni Zaenudin Heni Nuraeni Zaenudin Heri Budianto Herien Puspitawati Herlita, Aulia Herwindo Dharmawan Hidayahtul Dinul Hoesni, Teuku Mufadzal I Gusti Putu Purnaba I. Gede Putu Purnaba Ibnu Harits Alfathan ibrahim, Mochammad Rafi Ida Ayu Putu Sri Widnyani Ika Yuliasari Imam Akbari Indah Ratna Dewi Ivanovich Agusta Iwan Armawan Jeon Woo-yeon Katarina Diana Nada Purba Kayla Qathrunnada Khairunnisa Khairunisa, Anggi Khairunnisa Khairunnisa Khairunnisa Khairunnisa Khalila Zahra Maharani Khalila Zahra Maharani Khoerunnisa, Assyifa Uzzahro Kiagus Abdul Rofi Krishnarini Matindas Krishnarini Matindas Kudang Boro Seminar Larasati, Razita Layung Paramesti Martha Lazuardi, Romeo Ahmad Leonardi, Aska Lia Sutiani Lukman Setiawan Luthfi Shabrina, Nabila Luthfie, Muhammad M. Hajat Syafi'i Ma'mun Sarma Maha, Khalila Zahra Maharani Azzahra Maharani Azzahra Maharani, Khalila Maharani, Khalila Zahra Maharani, Khalilla Manisya, Nabhila Manisya, Nabila Marwan Albab Maya Safrina Suraningsih Meilvis E. Tahitu Meranti Hasbiran Mimi Fitriana Mintarti Mohammad Ismed Mufidah, Hasna Muhamad Hidayat Muhamad Hidayat Muhammad Fatir Al-Jawwad Siregar Muhammad Firdaus Muhammad Firdaus Muhammad Ghaza Abyan Muhammad Izzul Fikri Noor Muhammad Romadhon Muhammad Sabilal Muhajirin Muhammad Syamsun Muhammad Zahran Ridwan Fauzi Munawar Khalil Muqsith, Munadhil Abdul Mursyid Ma’sum Mursyid Ma’sum Musa Darmawan Musa Darmawan, Musa Musa Hubeis Muslim Muslim Nabhila Manisya Nabhila Manisya Nabila Cikawati Nabila Manisya Nadia Nur Rahmadani Narso Narso Narso Narso nfn Sumardjo Nilamsari, Natalina Ninuk Purnaningsih Novi Karyanti Nugrani, Syabita Salma Nur Hanifah Nurhayati Nurhayati Nurmala Katrina Pandjaitan Nurul Mukhlishah Oos M Anwas Palupi, Nurheni Sri Pang S Asngari Pang S Asngari Pang S. Asngari Pang S. Asngari Parlaungan A. Rangkuti Parlaungan Adil Rangkuti Prabowo Tjitropranoto Praditya, Fadlan Prameswari Handayani Pramudita, Yoga Maulana Pudji Muljono Pudji Muljono R.Ng Handhoyo Rahmawati Zulfiningrum Raka Zulfikarana Ramdhani, Novia Istiqomah Ramli Toha Ratri Virianita Ratu Chiandita Restiawan Permana Retno Sri Hartati Mulyandari Richard W.E. Lumintang Rici Harpin Pranata Rici Tri Harpin Rici Tri Harpin Pranata Rifalsyah, Fahriza Rilus Kinseng Risyart.A Far Far Rita Nur Suhaeti RITA NUR SUHAETI Rita Nur Suhaeti Robby Firliandoko Robinson Putra Rofi, Kiagus Abdul Romadhon, Muhammad S Hubeis, Aida Viyala Saepul Asikin Safira Hasna Salomon Anderias Mesak Babys Salsabila, Davina Elmaliya Sang Ayu Made Sri Tandewi Santoso, Hudi Sapar . Sapar Sapar Sapar Sapar Sapta Raharja Sarwiti S Agung Sembiring, Winna Amelia Br Seminar, Annisa Utami Serly Silviyanti Shafinas, Citra Ayu Sigit Pamungkas Sik Sumaedi Silvi Siski Andini Sukowati Siti Sakinah, Siti Sjafri, Aida Vitayala Sri Wahyuni Sumantri, Zahra Annisa Sumardjo Suparman Suparman Suparman Suparman Suparman suparman suparman Suryahadi (Suryahadi) Suryana, Syifa Rachmania Susy Hartati Sutisna Riyanto Syamsul Maarif Syamsul Maarif Syifa Naila Salma Lubis Tania Nurrahmawati Tania Nurrahmawati Tengku Riza Zarzani N Testa Pradia Nirwana Tetiana Maksymchuk Titien Yusnita Tonni Kusuma Tri Harpin, Rici Ujang Sehabudin, Ujang Vania Juliana Wahyu Budi Priatna Warcito Wetik, Johand David Widia, Anggi Yannefri Bachtiar Yannefri Bakhtiar Yuniarti, Tatik Yusnia Charolin Zebua Zahra Maharani, Khalila Zarifa Olivia Zephaniah, Gracia